Category: AT Featured Article

Action Target Newsletter

Posted on by Jonathan Turnbow

ACTION TARGET NEWSLETTER | STAY UP TO DATE ON ACTION TARGET!

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

AFTERMARKET SERVICES OPTIMIZE SHOOTING RANGE PERFORMANCE

One of the most compelling reasons to work with Action Target is to access a complete turnkey solution. Not only do we provide professional range consulting, design, manufacturing and installation services, but we also offer a host of aftermarket programs and products to make sure your range operation excels. This translates to a partner- ship that continues after your range is built.

MANAGING HAZARDOUS WASTE

Shooting ranges are responsible for all the waste they generate and must be able to verify that it is properly disposed of or re- cycled. Examples of non-recyclable waste include used PPE and contaminated filters. Recyclable hazardous materials include collected lead and brass. Action Target has pro- grams to significantly simplify the process of managing range waste. Our recycling and disposal procedures are OSHA and EPA compliant and are in strict accordance with EPA and DOT regulations. In addition, we provide detailed documentation of our processes, protecting ranges from potential fines.

METALS RECYCLING PROGRAM

Several years ago, we rolled out our innovative Metals Recycling Program. Members of this program find it exceptionally reward- ing. It requires next to no effort on your part. Simply call us when you’re ready for a pick-up. We will arrive at your range within 72 hours and sort and weigh your spent metals. With our transparent pricing, which is based on the London Metals Exchange (the global center for industrial metals trading), you will receive the best price for your recycled lead and brass in either cash or Action Target credit. Credit can be applied toward our online store products, range equipment, and range services. Customers who opt for credit receive an extra 10% bonus.

RUBBER BERM TRAP CLEANING

Cleaning and mining a rubber berm trap is an inconvenient, time-consuming, and messy process. Action Target removes the hassle and prioritizes the safety and profitability of your range with convenient and comprehensive rubber berm trap cleaning available. Our proprietary lead recovery process is the fastest and most efficient in the industry. Furthermore, our pricing is competitive and transparent, allowing you to maintain control of your metals revenue.

CUSTOMIZED MAINTENANCE PLANS

Many range operators simply don’t have the manpower, expertise, or time to keep their equipment properly maintained. When lack of maintenance leads to equipment failure, critical operating time is lost. Whether your range is a training facility or a commercial operation, an Action Target maintenance

plan will help you focus your time on the important business of running your range. Action Target works with you to build a plan that determines the appropriate number of annual visits your range requires. These visits include specialized services to keep your range running at peak condition. Our technicians thoroughly inspect your range products for wear and assess necessary service and maintenance protocols. Any products in need of service are taken care of on-site.

ACTION TARGET STORE

Action Target carries all the essential products to keep your retail area stocked and your range clean, safe, and ready to operate. Be it range safety products, cleaning supplies, or targets (paper, cardboard, and steel) we have everything you need to make your range or firearms training program a success. We ensure that we keep products in stock and ship them quickly, making it easy to optimize your inventory. We also offer discounts based on annual purchase volume.

CONTACT YOUR ACTION TARGET REP

Action Target can help your range succeed with a variety of services, maintenance pro- grams, discount plans, and equipment retro- fits. To get started, call us at (800) 779-0182 or email us at support@actiontarget.com.

FEATURED RANGES

SECURITÉ GUN CLUB | WOODINVILLE, WASHINGTON

The owner of Securité Gun Club had a strong vision for the type of range operation they wanted. Per their web- site, their mission is to deliver a “uniquely refined” experience in an environment that is “luxurious, modern, secure, and family-friendly.” They chose to partner with Action Target because of our extensive industry experience and reputation as a provider of quality shooting range equipment. Furthermore, Action Target offers the market’s best ventilation systems, which greatly appealed to the safety-conscious owner.

Securité’s 34-lane shooting range is equipped with Action Target’s TCTTM Vortex steel trap system, Defend- erTM stalls, and a combination of our state-of-the-art GenesisTM and Touch Plus target retrievers.

Securité is partnered with an exotic car dealership, so the owner of the gun club may be seen driving a McLaren adorned with Securité’s logo.

KIMBER RESEARCH AND DEVELOPMENT RANGE | TROY, ALABAMA

Gun manufacturer Kimber partnered with Action Target to build their research and development shooting range. Located in the company’s manufacturing facility in Troy, AL, this high-volume shooting range required a powerful bullet trap system. To meet this requirement, the 6-lane range was outfitted with Action Target’s TCTTM Vortex steel trap system as well as the BCS Deluxe 20, which is Action Target’s newest bullet containment system. This system utilizes

large capacity 20-gallon drums connected to the base of each deceleration chamber. The drums are situated upon dollies and utilize a quick release clamp for easy change-out.

The Kimber R&D facility also features Action Target’s tactical ceil- ing baffles, SRET retrievers, Guardsman stalls and a recirculation ventilation system.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

NEW PRODUCTS

JUMPING TARGETS

Action Target is pleased to announce a new partnership with Jumping Targets. Over the last 10 years, Jumping Targets has excelled in the development of affordable, high-quality tar- gets. Most targets are made solely of AR500 steel, providing a long life and exceptional value. The targets also ring loudly when struck, providing valuable audible feedback to target shooters. Jumping Targets holds eight patents (some pend- ing) for their innovative designs. Action Target is excited to provide additional reactive target options for our customers.

This fall, you can purchase these new targets at Sportsman’s Warehouse or from shop.actiontarget.com.

PILOT TARGET RETRIEVER

Action Target’s PilotTM target retriever was developed to pro- vide a wireless out-and-back target retriever solution in place of traditional wire-drive based systems. Additionally, the Pi- lot includes damage-preventing features such as a hidden backer clamp and Strike WatchTM technology. Strike Watch detects when the carrier is struck and will terminate sessions if excessive strikes occur, protecting the range owner’s in- vestment. The system’s integrated target lighting and em- bedded camera displays the target on the shooter’s control screen, providing an unrivaled target shooting experience. Furthermore, Pilot interfaces with Action Target’s range control software SmartRange AxisTM to provide total retriever control, lane time control, and equipment permissions.

GAME SERIES PAPER TARGETS

Action Target recently launched our Game Series paper targets, bringing an added element of competition and entertainment to target shooting. Inspired by arcade games, wildlife hunting, carnival entertainment, tabletop gaming, and team sports such as baseball, these targets create a riveting and interactive shooting experience. Each target includes rules for game play. For example, the object of ‘Ocean Battle’ is to be the first player to sink an opponents’ ships by shooting the ships’ target rings. Some targets, such as ‘Alien Invasion’, employ fluorescent colors, allow- ing ranges to amplify the game experience with black lights. Many of these paper targets have been integrated with Action Target’s GenesisTM target retriever control system for automated game-play and training.

Visit shop.actiontarget.com to peruse the Game Series target selection.

INNOVATION INSIGHT

MASTER TARGET CONTROL

Operating targets has never been simpler or more convenient than with Action Target’s new Master Target Control. This wireless control system boasts an intuitive interface and gives users complete control of target systems from their mobile devices. When developing the Master Target Control, Action Tar- get incorporated extensive feedback from federal and local law enforcement agencies.

“With the ability to run drills, adjust lighting, change target speed and modify target behavior from anywhere on the range, instructors have the opportunity for a more hands-on approach with their trainees,” said Chris Hess, Product Marketing Manager at Action Target.

The Master Target Control is available for Action Target’s Fixed LateralTM and FTTSTM advanced electric turning target products.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

SPONSORSHIPS & PARTNERSHIPS

MAX MICHEL

Max Michel recently gave Action Target a little glimpse into his world as a competitive shooter. He stated, “I was fortunate to compete in the European Steel Challenge and the Infinity Open last month. I took my family with me to enjoy the experience and won both events. It’s great to be able to expose my kids to the world and I’m very appreciative for Action Target and all of my sponsors who make it possible.”

KYLE SCHMIDT

Kyle Schmidt represented Action Target at the NRA Bianchi Cup this year and was the Bianchi Metallic Champion. Action Target proudly supports NRA Competitive Shooting and has been the steel target sponsor of the Bianchi Cup since the beginning.

AUSTIN ARISS

We are pleased to announce our sponsorship of Austin Ariss. At just 17 years old, this California native is an IDPA Master in most divisions. He is a USPSA Grand Master in Carry Optics, Open and Limited. He won this year’s HiCap USPSA Nationals Jr. National Championship in the Carry Optics class, placing 5th overall in the Carry Optics class. We are thrilled to support Austin’s career in competitive shooting.

DANYELA D’ANGELO

Action Target is excited to announce that 16-year-old Danyela D’Angelo will be sporting the Action Target logo on her jersey this year. We are also proud that she will be using Action Target products to prepare for her upcoming championships.

ACCEPTING NEW DEALERS!

Becoming an Action Target dealer is quick and easy. Call (763) 746-5390 and we will get you up and running today!

NOMINATE A HERO GIVEAWAY

To show appreciation to our veteran heroes, Action Target sponsored veterans to attend the “Heroes Among Us Pheasant Hunt” at the Banasky Shaw Ranch in Green River, Utah.

DISCOUNTS AND PROMOTIONS

Sign up for discounts and promos on products such as steel targets, paper targets and safety apparel at shop.actiontarget.com. Follow our social media channels to make sure you never miss a giveaway.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

Law Enforcement Training Systems by Action Target | Better Equipped & Better Prepared.

Posted on by Jonathan Turnbow

Action Target develops world class shooting range facilities and advanced target systems to help our Law Enforcement be better equipped in their training and better prepared for the dangers they face each day protecting our communities.

Action Target products used in this video: The Dual Running Man (DRM) Pro This target system is the most powerful and feature-rich running man system ever designed. It boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other. Paper, cardboard, and plastic targets can be attached to the Dual Running Man by stapling or clamping them to the standard 1” x 2” wood sticks secured to the target carriers with clamps.

The Fixed Lateral 360 (FL360) This target system allows targets to be repositioned laterally along a fixed rail without the use of tools. Simply unlock the target and it will slide left and right for positioning in groups or creating open spaces on the range. Used in conjunction with the Dual Running Man target system, these targets can represent bystanders or perpetrators to simulate real-world scenarios.

JOIN THE +ONE MOVEMENT

Posted on by Jonathan Turnbow
Action Target | Redefining the Shooting Experience for EVERYONE!

JOIN THE +ONE MOVEMENT

Even if a very small percentage of America’s recreational shooters invited one friend to go shooting that is new to the shooting sports, we can achieve growth in the sport we all know and love. Join the +ONE movement and invite someone to the range today. Share your experiences on social media with posts using the tag #PlusOneMovement

Take A Friend Shooting

We all know it only takes one trip to a shooting range to fall in love with the shooting sports. All it takes is for you to invite someone new to try it out for a day and we can help build the community for generations to come.

Join the +ONE Movement and invite a friend on your next trip to the range. Share your passion in posts on social media with #PlusOneMovement and #LetsGoShooting

To learn more about National Shooting Sports Month and what you can do to help promote/grow the shooting sports community, visit: https://www.letsgoshooting.org/

RANGE DEVELOPMENT AND DESIGN SEMINAR

Posted on by Jonathan Turnbow

Step by Step Process to Develop and Build Your Shooting Range

Don’t miss this unique opportunity to receive the best tools and information you will need to successfully complete your shooting range project. Attendance at the Range Development and Design Seminar allows you to meet with range consultants and other subject matter experts, visit local shooting ranges, and get answers to your questions about running a successful shooting range.

Topics Include

  • Experiences from Successful Range Owners
  • Range Design and Equipment
  • Identifying your Range Location
  • Navigating City Planning, Zoning, and Permitting
  • Lead Management Solutions
  • HVAC and Range Ventilation
  • Managing your Range and Retail Space
  • Public and Community Relations

HIRING AND TRAINING YOUR SHOOTING RANGE STAFF

Posted on by Jonathan Turnbow

One of the most essential elements for a profitable shooting range business is recruiting, on-boarding, and training your shooting range staff. American customer service expert Shep Hyken observed, “A brand is defined by the customer’s experience. The experience is delivered by the employees.” Your employees can make or break your long-term success. Even if you have 19 all-star employees and only 1 employee who underperforms, your shooting range business is likely to suffer as a result. A single negative customer service experience can hurt your reputation. Conversely, having a reputation as the shooting range with the most engaging and supportive customer service will ensure shooting enthusiasts choose your business time and time again.

THE FACES OF YOUR SHOOTING RANGE

Who You Should Hire

Bruce Nordstrom, the former chairman of one of the most successful department store chains in America, perpetuated the philosophy that you can teach people to sell, but you can’t teach them to be nice. While it is important that employees have a sound understanding of firearms and shooting experience, this should not take precedence over hiring individuals with the right attitude. When building a team, your primary priority should be finding employees who are eager to learn, connect well with others, listen carefully, and ask questions. Supplementary training can ensue as needed.

How to Find the Right People

Where do you find the perfect team member? The answer is more obvious than you might think: Anywhere and everywhere. Pay attention to other service-oriented businesses. Have you recently encountered an impressive server at a local restaurant? Has a sales clerk at a sporting goods store brightened your day with their helpful and positive attitude? Consider appealing to former military or law enforcement personnel. Provided their personality is a match, they will bring experience and credibility to your shooting range business.

Avoid the common pitfall of hiring relatives or friends. Hiring those from your family or social circles may be disadvantageous both professionally and personally. It can be challenging to hold them to your business standards. It is also very difficult to terminate their employment, should the need arise.

Hiring Checklist

In addition to hiring gun range staff who expertly represent your brand, don’t forget these following crucial checks and tests:

  1. Background and Criminal Record Checks

It is your responsibility to check that members of your gun range staff do not have a record of behavior that could jeopardize your business and the safety of your patrons and other employees. Most shooting range owners require employees to participate in a CCW permit course as part of their training. During the interview, inform candidates that through the process of obtaining a CCW permit, a background check will be performed to verify their eligibility to handle, carry, and own firearms.

  • Drug Testing

During the interview, make sure you inform candidates that a drug test will be performed prior the employee’s first day on the job. Additionally, let them know that random drug tests will be performed throughout their employment.

  • Lead Safety and Blood Lead Testing

Exposure to lead is one of the risks that accompanies working in a shooting range. It is imperative that you inform new hires about this risk and that you educate them on proper use of personal protective equipment (PPE) to protect themselves. Furthermore, make sure you teach your employees how to avoid spreading lead to other parts of the range, their vehicles, and their homes.

While you should take all appropriate precautions to minimize lead exposure, it is still important that you monitor your employees closely and regularly test their blood lead levels. Test all new hires to obtain a baseline blood lead level. From there, require bi-annual tests for employees who perform range maintenance and annual tests for other employees.

  • Work expectations
    During the interview, make sure you explain any work expectations such as unusual schedules. For example, do you expect employees to work during nights, weekends, or any holidays? Do you require employees to lift and unload pallets of ammunition or perform any other physically demanding tasks? If so, make sure you discuss these expectations and minimum lifting requirements.

TRAINING AND ONGOING EDUCATION

Effective Training Methods

When it comes to training your shooting range staff, make sure you are adaptable in your approach. For example:

  • Provide opportunities for hands-on learners to shadow a supervisor or cross-train with another employee.
  • Recommend helpful websites, videos, and literature to employees who learn better by studying data.
  • Act out potential customer scenarios for employees who can benefit from practicing interpersonal skills.

No matter which training techniques you employ, create opportunities for trainees to teach what they learn. This is a tried and true method for helping individuals retain information.

Ongoing Safety and Emergency Training

Not only should safety and emergency training be at the top of your training agenda, but it is also imperative that this training is ongoing. It is your responsibility to provide regular instruction on handling firearms and how to respond in the event of injuries, theft, and other emergency situations. Role play with range staff how to manage emergency situations in the range. Scenarios can include contacting emergency personnel, calling a cease fire, securing firearms, and administering life-saving first aid.

Furthermore, develop standard operating procedure (SOP) documents for all areas of your shooting range business, such as retail, range check-in, and range operations. Make sure all employees receive these SOP documents and test them routinely to ensure they properly understand and retain the information.

ATF Form 4473

All Federal Firearms Licensee (FFL) businesses are required to properly complete an ATF Form 4473 for each firearm transaction. Given the detailed requirements as well as the potential penalties for errors, it’s important that your employees are trained to fill out the form accurately and are prepared to answer customers’ questions about the form. Employees should also verify that forms are fully completed, legible, and accurate while the customer is present.

According to the NSSF website: “Uncorrected errors on Form 4473s account for six of the top 10 most common violations cited by ATF every year, and three other top 10 violations are related to information found on Form 4473s.” To help combat errors, the NSSF has developed the form 4437 overlay. This is a clear template that may be laid on top of the form 4473 to help your staff check that all form questions have been answered and answered accurately.

You want to provide your patrons with the best possible experience with purchasing a firearm. It is imperative that your staff members are well-trained and confident with this process.

Scheduled Meetings

Holding weekly meetings is important in the busy shooting range business. You need an hour each week where you can reiterate important information, motivate your employees, answer questions, and discuss any changes. Agenda items may include:

  • Safety protocols
  • Recent safety concerns, near misses, and other items the entire staff should be made aware of
  • Store sales performance
  • New products
  • Upcoming events
  • Community involvement opportunities

If it is necessary to hold your meeting outside of business hours, we suggest you disclose this to potential employees during the interview process.

Try to make these meetings enjoyable and consider providing breakfast or dinner for meetings held before or after shooting range operation.

STAFF DEVELOPMENT

Staff Incentives

Incentives are an effective method for keeping your staff motivated. From gift cards and baskets to discounts and product giveaways, incentives can help encourage your employees to meet their goals as well as create friendly competition between co-workers. Furthermore, take advantage of training and product advocacy platforms that reward members for being brand ambassadors. An example is ExpertVoice.com, which provides brand education and offers product discounts upon course completion.

Team-Building Activities

Provide team-building exercises once a month to help build loyalty and positive rapport between employees. As a shooting range owner, you have the opportunity to combine activities with opportunities to educate your staff on your range operations and products. Why not host an interdepartmental shooting contest in your range? Make sure you create hype in the run-up by designating team names, making T-shirts for the competitors, and disclosing the prizes in advance.

Consider activities outside your facility. For example, invite and pay for staff to attend upcoming firearms shows and shooting contests. Furthermore, take the time to learn about your employees’ hobbies and look for opportunities to incorporate their interests into your group excursions. 

SOFT OPENING

A soft launch is essential for your shooting range business. Opening your doors quietly or serving a limited audience before your grand opening will allow you and your team to iron out the kinks, such as identifying which processes need improvement and where more training is required. By ensuring your employees, shooting range operation, and retail are performing at optimum capacity, you will make an exceptional and long-lasting impression on your customers when you officially open for business.

Authors:

Diana Rotolo

Diana joined Action Target in 2012 as an associate shooting range consultant. She is currently the sales manager for range retail programs. From selling and designing shooting facilities to helping range owners find the most efficient and profitable approaches for operating their business, Diana has an invaluable understanding of the shooting range industry from the customer’s point of view.

Mikaela Hansen

As a technical and marketing writer, Mikaela collaborates with multiple Action Target personnel to develop installation manuals, user guides, bid specifications, press releases, and newsletters. Communicating to a variety of audiences about Action Target’s products and services has given Mikaela the opportunity to examine multiple dimensions of the shooting range industry.

ACTION TARGET’S RANGE SERVICES BUSINESS UNIT ANNOUNCES SIGNIFICANT GROWTH, NEW HIRES AND ENHANCED AFTERMARKET SUPPORT

Posted on by Jonathan Turnbow

FOR IMMEDIATE RELEASE

ACTION TARGET’S RANGE SERVICES BUSINESS UNIT ANNOUNCES SIGNIFICANT GROWTH, NEW HIRES AND ENHANCED AFTERMARKET SUPPORT

PROVO, Utah – April 16, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets and shooting supplies, is excited to report significant developments within the recently restructured Range Services Business Unit.

Action Target’s Range Services Business Unit encompasses Action Target’s aftermarket sales and services (such as recycling metals and filters), the online store, AutoTargets™ and range maintenance.

“Action Target takes pride in providing the most comprehensive aftermarket services in the industry. By combining customer support, range retail programs and the Action Target Store under the same umbrella, we have enhanced our relationships with our customers and are better able to anticipate and respond to their needs,” said Mike Birch, CEO at Action Target.

Recent enhancements to Range Services include a new Rubber Berm Trap Cleaning Program. Subsequently, Action Target has hired a dedicated program manager and established a team of Rubber Berm Trap cleaning specialists. These specialists have been provided with custom-designed vehicles to perform professional on-site trap cleaning services that are compliant with state and federal standards. Additionally, the metals retrieved through the cleaning process may be recycled through Action Target’s Metals Recycling Program. Through this program, range owners opt to receive either the cash value of their recycled metals or Action Target Store credit to purchase range products and equipment.

Furthermore, Range Services has employed another account manager to maintain a superior level of customer service for Action Target’s expanded customer base. The territory assignments for all account managers have been modified to integrate this addition to the team, streamline support efforts and maximize customer success.

“As we continue to focus on our turn-key solution strategy and examine how to meet and exceed the expectations of range owners, we have welcomed the opportunity to create new positions and redefine the responsibilities of various members of our Range Services teams. With these developments we are well-positioned to further optimize our services and grow the success of our customers,” said Tyler Webster, Vice President and General Manager at Action Target.

About Action Target Inc.

Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

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ACTION TARGET ANNOUNCES NEW ORGANIZATIONAL STRUCTURE

Posted on by Jonathan Turnbow

FOR IMMEDIATE RELEASE

PROVO, Utah – February 28, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets, range services and supplies, announces a new organizational structure to optimize business operations and provide increased focus on customer support and aftermarket services.

In January 2019, Action Target’s leadership announced a new organizational structure to optimize its expanded product offering, aftermarket services, and customer support. Action Target is now organized into three strategic business units: Shared Services, Core Products, and Range Services.

Shared Services is led by Scott Wright, CFO at Action Target. This business unit comprises Finance, Business Intelligence, Information & Technology, Warehouse & Logistics, and Sourcing.

Core Products is led by Kevin Tomaszewksi, Senior Vice President and General Manager at Action Target. This business unit encompasses Marketing, Range Sales, Engineering, Operations, Project Management, and Installation.

Range Services is led by Tyler Webster, Vice President and General Manager at Action Target. This business unit includes the Action Target Store, Aftermarket Services & Sales, Range Maintenance & Warranty, Metals Recycling Program, and Rubber Berm Trap Cleaning.

“By organizing company departments and teams within these units, we have effectively aligned business operations, maximized talent, and consolidated strategic planning,” said Michael Birch, CEO at Action Target. “These enhancements will increase focus on customer needs, industry trends, and the shooter’s experience, allowing us to continue driving innovation.”

The new structure has also streamlined Action Target’s customer communication channel, ensuring world-class support and valuable market feedback. Action Target prioritizes synergistic customer relationships and utilizes customer collaboration as a key element to its product development, decision-making process, and influential market position.

“Our customers are fundamental to our efforts in establishing and maintaining the next generation of shooting ranges,” said Birch. “These changes in our organizational structure will place a renewed emphasis on the customer, ensuring better service, better input, and ultimately better products.” 

About Action Target Inc.

Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

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Memberships and Marketing – Building a Foundation for Success

Posted on by Jonathan Turnbow


THE POWER OF BRANDING

Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and trust. Your brand goes hand in hand with your reputation, so it’s imperative you pay ample attention to this aspect of your business.

 


CUSTOMIZE YOUR EQUIPMENT

A consistent look and feel throughout your facility creates an impression of polished professionalism and reinforces your range’s brand. Action Target offers extensive customization options to make it easy to achieve this consistency. For example, we can manufacture shooting stalls decked with your company colors, apply your logo to your equipment, and design paper targets uniquely for your range.

There are additional ways you can brand your building, such as etching your range name and logo into doors, interior viewing windows, walls, floors, and tables. You can also draw attention to your building by making it highly visible with attractive lighting and signs. Consider placing company mascots or branded vehicles in strategic locations to catch the attention of passersby.

Furthermore, invest in merchandise customized with your name and logo. It’s more valuable than you might realize. Not only will your customers enjoy the swag, but they will also serve as ambassadors of your business when wearing and using your branded gear. The sky is the limit when it comes to what you can customize, be it apparel, patches, coasters, mugs, pens, flashlights, bumper stickers, and keychains. Remember, the experience your customer has with your brand impacts your reputation, so we recommend you purchase good quality items.

 


ALL-INCLUSIVE EXPERIENCE

While your facility may be a gun range primarily, it’s no secret that the success of your range is hinged on the quality of your customer’s experience. So why not make a name for yourself by offering more than a shooting space? For starters, ensure information about your products, services, and membership is readily accessible. Install markers to let customers know exactly where to go and with whom to speak if they have questions. Be aware that demonstrating expertise is critical when it comes to developing customer trust and loyalty, so take adequate time to educate yourself and your staff on range equipment, operation, and retail products.

It is also recommended that you invest in additional services, thereby creating a “destination location” for visitors. Such amenities may include:

  • Coffee shops/dining establishments/grab-and-go snacks
  • Locker rooms
  • Gun safe room
  • Firearm build services
  • Corporate event space
  • Member-only lounge

Remember, you don’t have to break the bank to make your space more inviting. If funds are limited, consider a comfortable conversation area and luxury coffee station.

 

MEMBERSHIP PROGRAMS AND PERKS

Gun range membership programs are one of the best revenue builders a business can employ. They provide a reliable income, grow your customer base, and motivate shooters to return again and again. It benefits both you and your customers to build a solid and rewarding membership program. There are many ways to enhance these programs, such as multi-member discounts, family packages and corporate bundles. You can also advertise gift memberships for special occasions such as holidays, birthdays, and anniversaries.

When it comes to making your gun range membership program enticing and accessible, don’t be afraid to think outside the box. Consider combining memberships with discounted training classes. In addition to growing membership, this will also strengthen participation in your education platform. Furthermore, don’t hesitate to be creative in your approach to incentivizing membership and encouraging member participation. For example, nominate a “Member of the Month” and assign a prime parking space for this special member.

 


PROMOTIONS AND EVENTS

Product promotions and gun range events are a tried and true method for growing your business. While the options are countless, here are some suggestions to kickstart your creative ideas:

  • A special discounted item of the month. Educate range employees about the item and encourage them to discuss it with customers.
  • Member-only discounts on non-sale items. This shows loyalty to your members and promotes the perks of membership.
  • Offer discounted lane time during off-peak hours or during extremes in temperature when shooting outside is undesirable.
  • Host events such as special product release nights, date nights, zombie shoots, carnival night, costume parties, birthday parties, and bachelor/bachelorette functions.
  • Capitalize on local events such as rodeos, fairs, and elections. For example, recognize customers who participate in an election by offering them a free patch or T-shirt (adorned with your range logo, of course!).
  • Participate in charity fundraisers. Being active in your community has reciprocal benefits and raises awareness of your business.

Whatever your promotion or event may be, it is essential that you keep your members and followers in the loop via social media. Post well-timed, useful, and appealing information about product discounts, special rates, and upcoming events. Additionally, engage your followers by posting exciting images and stories during exciting and special occasions.

Beyond capitalizing on social media, invite a local news station to get the word out. It usually doesn’t require much effort to coordinate a media visit. Simply call the desired local radio or television station and provide event details. It’s a win-win situation: it provides content for the media and brings visibility to your business. Additionally, the presence of cameramen and broadcasting vans are an effective way to create hype and interest among those in the vicinity.

Remember to keep careful track of the performance of your promotions, gun range events, and advertising strategies so that you learn which efforts are most profitable. This will allow you to determine which activities you should repeat and evolve.

 

COMMUNITY ENGAGEMENT

Networking with other local businesses may not seem practical for the niche shooting range business. However, crossing industry borders and working with other businesses in the community provides you with the opportunity to appeal to patrons from other industries who may not have otherwise been aware of your business.

Exactly how do you work with your community and appeal to different demographics, thereby expanding your customer base? Consider sharing your facility, for starters. Make your classroom available to other groups that need a place to convene, such as self-defense clubs, scouting programs, charity organizations, and your local chamber of commerce. Furthermore, become acquainted with catering companies and event organizers. Let them know referrals are welcome and provide them with details regarding group discounts and other package deals.

We also recommend building a strong relationship with your local law enforcement agency. Consider offering special “closed-range” training sessions for officers. In addition, show your support of military members through exclusive product promotions, special membership rates, and discounted shooting range time. Having a reputation as a select training facility for law enforcement and military will have a significant influence on your brand and credibility. Moreover, your customers will be attracted to the prestige and bragging rights of training in a select range of police officers and military personnel.

Action Target Launches The BCS Deluxe 20 Bullet Collection System For Lead Containment

Posted on by Jonathan Turnbow

ACTION TARGET LAUNCHES THE BCS DELUXE 20

BULLET COLLECTION SYSTEM FOR LEAD CONTAINMENT

 

PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection.

The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap™. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into a 20-gallon drums. The drums, which are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.

Previously, ranges employing the Total Containment Trap™ system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.

“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

The BCS Deluxe 20 works seamlessly with Action Target’s Metals Recycling Program. This program removes the hassle associated with spent metals and lead management. Within 72 hours of a phone call from range owners who are enrolled in the program, Action Target picks up, sorts and weighs the brass and lead collected in the range. The range owner is then issued a credit that can be applied to hazardous waste disposal services, ammunition and other range supplies found at Shop.ActionTarget.com.

For additional information, visit actiontarget.com/bcs_deluxe_20.

About Action Target, Inc.

Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 50 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs target systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

 

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Media Contact:

Jonathan Turnbow, Marketing Communications Manager

Contact Information

Action Target

3411 Mountain Vista Pkwy

Provo, UT 84606

Tel: 801-396-1202

 

Action Target Announces Innovative New Everyday Carry Steel Target, The PT Scout

Posted on by Jonathan Turnbow
FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES INNOVATIVE NEW 
EVERYDAY CARRY STEEL TARGET, THE PT SCOUT

 

PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges and innovative target systems has announced the release of a tool-free target system designed to utilize a 2×4, ring louder, maximize portability and allow for predictable splatter patterns.The PT Scout is Action Target’s first steel target that utilizes a 2×4. This innovative steel target stand can quickly collapse and locks together for easy storage and transport. Because it can break down into such a small profile and weighs as much as a gallon of milk, it allows for maximum portability for every shooter.

“When developing The PT Scout with Tom Yost and World Champion Speed Shooter Max Michel, we set three objectives; that it would ring louder, be more portable, and be more safe for shooters to use than any other steel targets that are offered today, we met each objective.” Chris Hess, Product Marketing Manager, Action Target.

The PT Scout is designed with a forward leaning 2×4. The smooth target plate sits on top in a bracket parallel to the wood. This means that bullets striking the plate are directed towards the ground and safely away from shooters, splatter and spall do not chew up the 2×4, a common problem in other 2×4 target stand systems. The target is also designed with a smooth target surface, integrating high-strength weld studs on the back of the target plate allowing sound waves to reverberate loudly, giving the shooter a much louder ring.

World Champion Speed Shooter Max Michel explains, “As a Pro Shooter, I get to shoot a lot but don’t have the ability to store all my gear at the range. Therefore, I’m looking for something mobile and easy to set up. It’s extremely light weight and easy to store in the back of the car. Once it’s ready to go, it’s the loudest ringing steel target I’ve shot yet. Not to mention the flat faced plate and angled design base makes it the safest target in the industry. I’m excited to get my season kicked off and training with the new PT Scout.”

The PT Scout will be available this summer from Shop.ActionTarget.com. Multiple head plates will be available with package pricing for clubs and teams who compete in Steel Challenge, 3-Gun and Scholastic Action Shooting Program events.

About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com

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Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202

The NSSF Gives Five-Star Range Rating To Shooters World of Florida

Posted on by Jonathan Turnbow

Florida’s Shooters World Earns
NSSF Five-Star Range Rating


NEWTOWN, Conn. – The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is pleased to announce that Shooters World has been recognized with the association’s Five-Star range rating. This is the first range in Florida to receive a star rating under NSSF’s revised evaluation system launched in 2016.

Shooters World is said to be the largest combination retail store, indoor firing range and firearms training center in the State of Florida with a footprint encompassing more than 62,000 square feet. Operating seven days a week, the shooting facility includes 27 pistol range lanes, and seven 100-yard rifle range lanes, all of which can handle .50-caliber fire and can be used for Shooters World’s many training programs. Customers can take advantage of everything from curriculums developed specifically for junior shooters and women to concealed carry, hunter safety and advanced skills classes. A generous rental gun program and an expansive retail center support the range and provide a complete shopping and entertainment experience to a steady stream of recreational firearms owners – from beginner to expert – serving the entire densely populated Tampa Bay metro area.

“We were certainly impressed with Shooters World when we awarded it our Five-Star rating under our original program,” said Zach Snow, NSSF Director, Range Services. “To say that we were wowed with what they’ve done since that first recognition under our previous rating program would be an understatement. This company’s team of professionals has demonstrated it is dedicated to providing a memorable customer experience to every person who walks through its doors. Combined with the high overall quality of the facility and the staff’s commitment to safety and education, Shooters World sets the bar for our elite Five-Star ranges.”

“All of us at Shooters World are humbled and grateful to receive the new Five-Star range certification and award,” said Bing Kearney, Shooters World owner. “Shooters World continuously strives to provide our customers, employees and vendors with the world’s best firearms experience in the exercise of our Second Amendment rights, while listening to our patrons and embracing change that improves our facility and services. This, along with our mandatory objective for providing outstanding customer service, makes for a very comfortable, family-oriented environment for all of our guests. The entire Shooters World Team here in Tampa is very honored to receive the new Five-Star rating and will always strive to exceed the new, more stringent criteria.” 

NSSF’s highly respected Star-Rating Range Program works to encourage ranges of all sizes and locations to excel. Applying for rating requires answering a comprehensive questionnaire and business owner self-evaluation of the facilities, staff, community outreach and other criteria. Ranges that appear to meet the criteria for Four- or Five-star rating receive an on-site evaluation by NSSF staff. NSSF member ranges that meet a Three-star rating are recognized for being a part of the Star-Rating range family and are provided guidance to improve their facilities and achieve the higher two ratings. For more information, including instructions on how to apply for NSSF’s Star-Rating Range Program, visit www.nssf.org/ranges or contact Zach Snow at zsnow@nssf.org.

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About NSSF The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.

MATCH™ (MODULAR ARMORED TACTICAL COMBAT HOUSE)

Posted on by Jonathan Turnbow

Action Target’s Shoot House featuring Auto Target Hit Sense Technology.

Action Target’s MATCH™ is a 360°, live-fire, ballistically safe, shoot house designed for teaching and learning close quarter skills, like room clearing and hallway navigation, with realism and safety.

AutoTargets enhances training and the shooting experience. Each lift unit can be placed as a stand-alone target, or daisy-chained from a single air supply. Because AutoTargets is portable, it can be placed in any configuration or incorporated into any terrain. It is effective in shoot houses, Hogan’s alleys, and other close quarters combat environments, as well as open- eld, long distance training courses. A pressure sensitive target version is also available for use with non-lethal ammunition projectiles.

AutoTargets

MATCH™ (Modular Armored Tactical Combat House)

Portable Bullet Trap

 

Action Target Announces Dates for 2016 Law Enforcement Training Camp (LETC)

Posted on by Jonathan Turnbow

LETC 2016

PROVO, Utah – Action Target today announced official dates for the 2016 Law Enforcement Training Camp (LETC), an annual event featuring advanced firearms training presented by many of the best instructors in the industry.

LETC 2016 DATES: SEPTEMBER 12 – 16, 2016

Now in its 24th year, LETC brings together over 140 of the very best firearms and tactics instructors from around the world for five-days of intensive firearms training on Action Target’s state-of-the-art shooting ranges.

"We’re very proud of the LETC program and the opportunity it provides for Action Target to give back to the community. Each year we receive the highest accolades from attendees and supporters. LETC 2016 will bring new courses, better ammo purchasing and shipping opportunities, more vendors, and much more," said Seth Ercanbrack, Marketing Communications Manager at Action Target.

Agencies and trainers interested in attending LETC 2016 are encouraged to subscribe to the Action Target email communications list. Learn more about Action Target’s Law Enforcement Training Camp at https://www.actiontarget.com/LETC.

LETC 2015 Video Highlights

About Action Target

Target Inc. Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

Action Target Builds TriCounty Tactical Mobile Shooting Range

Posted on by Jonathan Turnbow

The lead trainer for TriCounty Tactical, Kurt Newman, was aware of the training needs across many police departments and law enforcement agencies, but also realized the tight budget constraints of these same agencies. Knowing what they wanted to accomplish, TriCounty Tactical requested a mobile shooting range with ballistic containment and advanced training capabilities beyond what had developed as the standard for mobile shooting ranges.

TriCounty Tactical approached Action Target with the idea to create this mobile shooting range. The goal of this mobilerange-thumbmobile range was to meet the unique demands of law enforcement training, concealed carry training and certification, and also provide a new experience for gun enthusiasts throughout the greater Chicago area.

Action Target designed and built an advanced shooting range contained within a 53 foot semi-trailer completely armored in AR500 steel. The range includes advanced target retrievers, a custom air filtration system and a custom rubber berm trap for bullet containment and recycling. The trailer also utilizes an onboard diesel generator for untethered powering allowing it to be used virtually anywhere.

The safety of the shooter and anyone outside the range was paramount in the construction process. A great amount of mobilerange6time and resources was devoted to ensure the shooting range could be used safely in any location by anyone from the novice to expert shooter.

The mobile range has a “no blue sky” design, meaning there is continuous overhead ballistic containment from the firing line to the bullet trap for tactical use. This was accomplished by armoring all four sides of the trailer with AR500 armored steel.

A sound abatement material called PEPP was used to cover the side walls, overhead baffles and the area behind the shooter to reduce the noise generated from shooting and reduce reverberation in the range. The PEPP also helps contain bullet splatter from errant rounds.

Three shooters can train from the standing position at one of three clear shooting stalls or the table can be collapsed at mobilerange4each position to practice drawing from the holster or shooting from a prone or kneeling position.

Bullets are safely captured in a custom rubber berm trap that is capable of stopping all handgun rounds as well as rifle rounds up to .50-cal BMG.

To meet the unique training demands of law enforcement, the Mancom Touch Plus was installed as the target retrieval system. The Touch Plus offers 360 degree turning as well as blue, red and white LED lights on the carrier and programmable scenarios for different qualification courses.

The three target retrievers can be controlled by the individual shooter from each shooting stall or by a range master from a master control system.

Carey’s Small Arms Range Ventilation designed and installed the HVAC system. The ventilation system keeps finalsm1shooters and trainers safe by creating airflow that pushes the contaminants generated from firing guns down range. The HVAC system meets or exceeds all OSHA, NIOSH and EPA requirements by using a series of pre-filters and HEPA filters. Once the air from inside the range is filtered it is exhausted back into the environment cleaner than it was when the air entered the range.

All of these safety and training features came together to provide a new training tool available to any agency that has a training need but lacks funding for their own shooting range. It also serves the civilian market by providing a shooting range that can be delivered on demand.

TriCounty Tactical plans to make the mobile range available for not only law enforcement, but for corporate events, DSC_0161private parties and many other uses that open the doors for people to enjoy and experience the shooting sports in a comfortable and unique way.

 

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

The 411 on Shooting Range Ventilation

Posted on by Jonathan Turnbow

Ventilation is one of the most important aspects of an indoor shooting range. However, many misconceptions and contradictory information exist on the topic. As a range owner, it can be difficult to know what information is accurate and what the most important aspects of range ventilation are. Here are a couple common misconceptions debunked:

Misconception #1: The type of rounds shot will change the ventilation design.

Truth: It does not matter what type of rounds are shot, what type of ammunition is used, or how much shooting occurs in a small arms range. There is a standard ventilation design that works great for all ranges regardless of what ammunition is shot.

Misconception #2: Air flow speed in a range can be anywhere between 50 feet per minute and 75 feet per minute at the firing line.

Truth: The range should be designed for 75 feet per minute at the firing line or lines. This should result in an air flow that is not below 50 feet per minute at any individual point.

Misconception #3: Air flow tests should be done with people or mannequins in shooting positions.

Truth: All air flow testing should be done on an empty range. The testing and commissioning procedure on an empty range has proven to meet Occupational Safety and Health Administration (OSHA) exposure levels.

Why Range Ventilation is Important

Along with understanding the misconceptions that exist about range ventilation, it is important to understand the various purposes behind vent3ventilation and why ventilation is so critical to a shooting range’s long-term success.

The first and primary purpose of ventilation is to remove contaminants created during the firing of a weapon from the respiratory zones of those occupying the range. Exploding primers containing lead styphnate and friction from the lead slug against the gun barrel create airborne lead. Carbon monoxide and other contaminants are also created during the firing of a weapon. The ventilation system removes all of these harmful particles.

The second and equally important reason for a properly designed and installed ventilation system is to keep the range at a negative pressure to the surrounding building space. Contaminants need to be contained in the range space. This will prevent the ingestion of these harmful particles, and also keep the non-range spaces and surfaces of the building free of contamination. This in turn will ensure the health and safety of all customers and employees.

The final purpose of the ventilation system is to remove the smoke from the range so visibility is high and the targets can be seen.

Ventilation Systems and How They Work

Many range owners are aware of the purposes of a ventilation system but may have questions when it comes to the system types and designs.
The suggested air flow for a small arms range is an average of 75 feet per minute at the firing line. This air flow must be even from floor to ceiling (known as laminar flow) and have minimal turbulence. There have been two general approaches to the distribution of air that have been used within the industry.

The first is a plenum wall. Although this approach can work and some have successfully tested to provide laminar flow, the plenum wall has also been prone to problems. The main issue is when the access door to the range and the window from the range safety office have been installed they tend to create turbulent areas. This can disrupt the laminar flow, which can prevent the contaminants from being properly contained. There have also been problems where the range officer standing in one position has caused a lane to fail the exposure test.

The second method that has proven successful is the radial diffuser. This method disperses air into the range in a 180 degree radial pattern. These diffusers are custom built and tested to provide proper air flow at the firing line. It is critical to only use proven products that have been tested to achieve the laminar or even air flow at the firing line. This will ensure the safety of range employees and customers and also keep the range compliant with health and safety regulations.

When deciding on the design of the ventilation system, negative air pressure is also important. Providing negative pressure in the range is accomplished by designing more exhaust than supply air. Creating laminar air flow at the firing line will protect a shooter’s respiratory zone, but it will not keep contaminants created in the range from entering other areas of the building. The industry standard for this design is 10% greater exhaust than supply. The tighter the range area of the building is constructed, the less differential is necessary to maintain the proper pressure differential. Some ranges have been designed with the 10% differential, but the exhaust is filtered and there was no method of modulation for the exhaust based on filter loading. This caused the range to go positive within a week of a filter change. It is very important to oversize the exhaust fan and use a variable frequency drive or an inlet vein vortex damper to regulate the fan. This will control the amount of exhaust that is filtered and keep the air at a negative pressure differential.

The most critical component to keeping the range negative is a control system that can start up, stop, and maintain a negative pressure in the range at all times. The control system must also monitor the range conditions as well as sound an alarm and shut down if unsafe conditions are present.

The Economics of Range Ventilation

Price may be another factor in considering a ventilation system as they can be expensive. A range owner might think about just using a local vent8heating, ventilation, and air conditioning (HVAC) contractor to install the system. Unfortunately, most local HVAC contractors do not have the required experience with shooting ranges to make everything work properly, and standard HVAC equipment by itself is not sufficient for the task. There are specialized custom components that must be manufactured and installed to exacting standards. Experts in the industry handcraft these custom parts on a per-job basis to meet the specific needs of each individual range.

If the system is too difficult for the range staff to use, chances are the staff won’t use it, or it won’t be used properly. The top names in the industry have made usability a priority to ensure each ventilation system is easy for the end-user to understand and operate. For example, Action Target’s ventilation features a single control switch that activates the entire ventilation system and indicator lights that turn on when the system is ready for use. A convenient digital interface screen displays the status of the ventilation system at all times and displays any errors, alarms, or unsafe conditions that might arise. If something happens, Action Target can dial in to the ventilation system via a built-in modem to diagnose and make adjustments remotely.

Proper shooting range ventilation is essential. There are hazards and pitfalls that can be avoided only by companies with sufficient expertise and experience, so make sure to choose a team that can do the job right. The effects of poor ventilation in a shooting range are a serious matter, and potentially hazardous to the health of both range employees and customers. Lead poisoning in adults and children can cause digestive problems, high blood pressure, hearing problems, memory and concentration problems, and a host of other health issues. These hazards can be avoided if the range is ventilated properly. Without fail, an indoor range ventilation system must provide and maintain clean air for everyone in it. With a properly installed and functioning ventilation system, range owners can operate their range worry-free, assured the system is keeping the range, employees, and customers contaminant free and healthy.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Illinois Concealed Carry Instructor Fraud: Are Citizens Being Trained Correctly to Carry Concealed Firearms?

Posted on by Jonathan Turnbow

By John Krupa III

As citizens rush to obtain their Illinois Concealed Carry License (CCL) many unwarily fall victim to instructors failing to properly administer the state mandated training requirements.

The Illinois State Rifle Association (ISRA) and the Illinois State Police have received numerous complaints that ISP “approved instructors” are taking shortcuts, skipping required training elements or simply signing off on CCL certifications without presenting any course material at all!

As one of the Senior State of Illinois Certified Master Firearms Instructors I feel obligated to take point addressing these issues to not only alert citizens of CCL instructor fraud, but also contribute to the education of ISP approved CCL firearms instructors state-wide.

Getting your Illinois Concealed Carry License

When people ask me “What’s the best way to find a reliable CCL instructor?” here’s the advice I give them: Take your time, do your research and don’t rush at the first open slot in a class. It’s better to find an instructor you are confident in and wait your turn to train with him / her.LETC 2013 - 186

When you find an instructor on the Internet that interests you, make sure that person is listed as an approved instructor on the Illinois State Police website. If they are not listed on the approved instructor list, but are offering Illinois CCL classes, then it’s a scam!

What is the instructor’s background?

Do the instructors have their credentials available for you to review on their website? If they don’t have their credentials posted on their website, ask them to provide you with a copy of their Professional Vita. If they decline to show you their Professional Vita, I’d seriously question considering them as the person you want to complete your CCL training with.

Keep in mind that the person you select to certify you for your CCL is the person that is required to retain your training records and will be one of the witnesses that will be subpoenaed to court to testify on your behalf. The selection process to secure your personal defense experts starts BEFORE you use deadly force, and begins with the person you select to certify you for your CCL!

When reviewing an instructor’s credentials, you also want to look at the instructor’s experience. Are you selecting a person that specializes in personal defense training? Can they demonstrate the length of their experience on this subject? Will that person be able to provide expert testimony in court on your behalf based on their established experience? You may want to consider avoiding inexperienced instructors with no background so you don’t end up being their crash test dummies.

Get familiar with the Illinois CCL law

Go to the ISP website and download the Illinois CCL Law PDF. It’s a lengthy document (over 160 pages) so I’m recommending students to copy it to a thumb drive and take it to their local print shop and have them print it out. Have the print shop copy it double sided on 3-hole punched paper so you can keep it in a binder. This will allow you to highlight the important issues you need to remember and make notes where needed.

Read the law and become familiar with it prior to attending your CCL certification course. Write down questions on topics you don’t understand and have them ready to ask the instructors as they cover those topics. You are not going to become intimate with this law over a 16-hour course. Ultimately, it will be up to you to know and understand the law.

Review the list of topics the Illinois CCL law requires you to learn

Go to the ISP website and download the Concealed Carry License Firearms Curriculum Approval PDF. This form outlines the curriculum elements that each instructor is required to present to their students in their classes by State law.

Print this form out and bring it with you to class and check off each element as the instructor presents them to ensure the instructor covers all of the elements you are required to learn.

Should the instructor miss any of the required elements that are listed on the Curriculum Approval form or fails to cover them in detail, make sure you ask questions about those elements until you are satisfied that you understand them.

If an instructor deliberately skips any of the elements they are required to teach or refuses to address your questions about elements they have failed to cover, then you HAVE NOT been properly trained as required by State law.

If this happens, I recommend that you immediately withdraw from the class, request that your tuition be refunded and find an instructor on the ISP website that is going to present the course materials correctly.

If you are the victim of ANY instructor transgressions described in this article, you should be aware that the Illinois State Police has investigators assigned to investigate these violations! Any ISP sustained complaints will result in that instructor’s ISP approval ID number being revoked and their name removed from the approved instructor list.

Tips for ISP Approved CCL Firearms Instructors

First and foremost, congratulations if you made the ISP approved instructors list. While many of you have worked very hard to become certified and registered to teach Illinois CCL courses, it is important to know that the bulk of the instructor transgressions that have been reported to the ISP have been committed by a very small percentage of approved instructors.LETC 2013 - 062

With that being said, here are some tips that can help you provide the most professional CCL training courses to your students.

Know the law and protect your students

There is A LOT of responsibility in teaching this program. As an instructor, you have to know the Illinois CCL law beyond a “working knowledge”. Instructors need to be able to understand the law at a level where they should not only be able to teach it, but also be able to explain what they presented as an expert during testimony at depositions and in a court of law.

An instructor must be able to demonstrate knowledge of the Illinois CCL law beyond the familiarization offered to students. If an instructor fails to demonstrate accurate knowledge of the law during testimony, how can the instructor testify (demonstrate) that his / her students were trained correctly?

If a student claims that they did what they were trained to do and it’s proven during depositions and / or court testimony that the instructor did not train the student correctly, the student is at fault for not understanding the law!

In turn, as soon as the student is found liable for punitive damages (or possibly criminally convicted) that student is going to file a vicarious liability lawsuit against the instructor for failure to train (i.e. improper training).

There are many cases that have influenced law enforcement training policy changes along these lines where police officers sued their agency and fellow officers for these very same reasons.

Instructors are responsible for EVERY student they certify! If one of your students is involved in a CCL related use of deadly force incident (good or bad) you can bet that the instructor that certified them is going to be subpoenaed to testify in that case.

Be thorough in your presentation and cover all CCL elements

Shortcuts are not an option, so don’t skip material or leave anything out. Present the Illinois CCL curriculum as required. Your students are relying on you to be the expert on this. Earn your students trust and give them the confidence that you have their back and they can rely on you if their case ends up in court.

So many instructors are bent on presenting their CCL programs at the minimum standards! If you read the ISP curriculum requirements, you will see that the ISP leaves the discretion up to the instructors to exceed those standards.

This means you can increase the number of training hours to include enhanced course elements; more dry-practice drills, more live-fire drills, extended lectures on combat mindset, situational awareness, conflict resolution, etc.

You don’t need to turn this into a 20 or 30 hour course, but to add another 1 or 2 hours onto your program to make sure your students have everything they need is just another way of showing how professional you are at what you do and that you care about your students safety and wellbeing.

Take pride in the program you present and your students will be proud to have trained with you!

Continue to build your instructor credentials

“As instructors, we are committed to serving our students. We serve our students by striving for excellence in training and being the best we can at what we do. We become the best by constantly training hard and seeking perfection in every task we complete. These are the traits that make us unique.”

– John Krupa III, Chicago Police Department, IALEFI Conference 2007

Whether you’re a brand new NRA Basic Pistol Instructor or you’ve been teaching for the last 20 years, you never stop training! The firearms training industry is constantly evolving and requires us to keep up with training trends and continuous maintenance of our skill-set.

Attend as many training courses as you can. Study what other instructors are doing and see how you can apply new training concepts to your Illinois CCL course. The more diverse your training background is the stronger presence you will have as a professional trainer and expert witness.

Join professional instructor associations such as the International Association of Law Enforcement Firearms Instructors (IALEFI) and the International Law Enforcement Educators & Trainers Association (ILEETA). Attend annual training conferences and network with your fellow instructors.

In the end, your instructor skills will only be as good as you allow them to be. Don’t let yourself fall into a comfort zone where you start thinking “I know everything I need to know about shooting and teaching”. So many instructors fall into this pit and many never make it out.

Where is the Illinois CCL program headed?

Ultimately, the Illinois CCL program will only be as good as we want it to be. If we allow incompetent instructors to breed incompetent CCL students the potential exists to generate negative case law that could result in stricter CCL restrictions or rescinding the Illinois CCL law altogether.

We have an obligation and responsibility to work together to protect this right that we have worked so hard to establish in Illinois. Let’s train smart, train safe and carry responsibly.

As always – stay safe.

 

About John Krupa III

John Krupa IIIJohn is a police officer with the Orland Hills Police Dept. (IL) and has over 23 years of experience in law enforcement. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with the Chicago Police Dept. He is a recipient of the Award of Valor, Silver Star for Bravery and Distinguished Service Award for his actions in the line of duty. He is a certified Master Firearms Instructor from PTI and graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. He holds the rating of Distinguished Weapons Expert with the Department of Homeland Security and has presented numerous courses at training conferences across the country including ASLET, IALEFI, and ILEETA. John can be reached at – jkrupa@teamspartan.com

For more information about training courses offered by John Krupa, visit his website at www.TeamSpartan.com

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

7 Public Relations Tips for Shooting Ranges

Posted on by Jonathan Turnbow

Point Blank RangePublic relations can be difficult no matter what industry you’re in, but for those who own shooting ranges and gun shops, it can be absolutely terrifying. It seems the majority of news stories about shooting ranges are purely negative and focus on battles over zoning, environmental concerns, community opposition, or violent crime. The media may seem to have complete control over the conversation, but there are things you can do to shed some positive light on your range and the industry in general. If you own a shooting range, work at a shooting range, or you are planning to build one, here are seven tips that will help you overcome the preconceived notions, myths, and fears that surround them.

#1: Educate your neighbors.

People fear what they do not understand. The majority of the resistance you will experience in building your range is often the product of a lack of understanding from misinformation. A quick online search will show the majority news stories that talk about shooting ranges center on how they create dangerous environments for children and communities because of the presence of guns or the possibility of bullets escaping the confines of the range. Do not be afraid to attend local civic meetings and community events or even go door to door to educate the public about your project and how it will benefit the community as a whole. It is important to be visual and factual in your presentation. Use pictures and graphs to illustrate your points rather than relying solely upon words. Always exercise caution when speaking to the public and local government officials. Before you attempt to communicate openly about your shooting range project, you should conduct or find research to determine the political atmosphere of your community. Depending on potential resistance, keeping a low profile may be the best course of action rather than attacking public perception head on.

#2: Know what makes your range unique.

Red Dot Firearms 21When it comes to the media, it is not enough to say you’re building a “state-of-the-art” shooting range. You need to know what makes you unique from every other range that also claims to be “state-of-the-art.” Look closely at your equipment, business model, history, future plans, and services. Somewhere in those details is an angle that will draw the attention of the media. A great example of this is Eagle Gun Range in Lewisville, Texas. Owner David Prince contacted the media early and often but was met with complete indifference because several shooting ranges had already opened in the area in a fairly short amount of time. After a number of attempts, a reporter finally asked, “What makes you different from all the other ranges?” Prince began listing all the aspects that make Eagle Gun Range so great including safe equipment, training classes, inventory, and events like birthday parties. What caught the reporter’s attention were the events. “Birthday parties? Like, for children?”

What followed was a media frenzy. Not only did it catch the attention of the local news agencies, the story also found its way into the national limelight with coverage from ABC News, Yahoo News, Fox Business, U.S. News on NBC, The Blaze, and Guns.com. Even Jimmy Kimmel caught wind of it and featured a skit about the range called “Chuck E Norris” on his show. Obviously, not all of the coverage was positive, but it gave Prince a chance to talk about his range on a public stage and draw enormous attention before the range had even opened.

#3: Talk to the media early and often.

Red Dot Firearms 06The media does not have to be your enemy. If you help them by providing a story that is newsworthy, they will help you. It is important that you reach out to them early in the process and approach them often. Invite them out to visit your range during different stages of the building process. Explain to them how your bullet trap works and why it is impossible for bullets to escape the range. Show them what makes your range unique. Give them the opportunity to shoot on your range (include both the reporter and the camera operator). Talk about how your range will protect the environment with your lead collection and ventilation systems. The more you get the media to your range, the more you can influence the conversation and educate the public.

#4: Host a grand opening event.

Holding a grand opening event is one of the best ways to get the attention of your local community and media. Don’t jump the gun, though. It’s generally best to have an unannounced soft opening with your grand opening celebration taking place a few weeks or even a month later. Delaying the grand opening will give you time to make sure everything works properly, shelves are stocked, and employees are trained. Coordinate with one of the main firearm brands you will carry to be on site during the event to do demonstrations or even hold raffles (if charging for raffle tickets, make sure you follow your state’s gambling laws). You can also draw attention by offering discounts or sales on merchandise, range passes, memberships, etc. Invite notable community members like the mayor and the chief of police and include them in an official ceremony like a ribbon cutting (or ribbon shooting). Once plans have been made, get the word out to the media. Research reporters in your area who would possibly be interested and send them an official invitation two weeks in advance that quickly details what will happen, who will attend, and why it is important. Send the invitation early in the week to avoid traditional end-of-the-week deadlines, and keep it as short as possible.

Hire a professional photographer to be at the event. Photography is often one of the most overlooked aspects of opening a range. Too often, a new shooting range opens and the only available photos are dark and grainy and were taken before construction was even complete on whoever’s cell phone happened to be handy. Invest in a good photographer to document your range and provide you with attractive photos that you can use on your website, in social media, and in the news. The better you can portray your range through photos, the more people will want to come.

#5: Be an expert on all things firearms to the media.

Red Dot Firearms 12Your range doesn’t have to be the source of the news in order to get into the news. In today’s world, there is no shortage of news stories involving firearms in one way or another. Present yourself as a firearms expert to the media, and they will seek your opinion. Doug VanderWoude, OnTarget Range Manager for AcuSport and former owner of Silver Bullet Firearms, managed to get his range into Time Magazine. It wasn’t because his gun shop/shooting range did anything worthy of national attention but because VanderWoude actively contacted the media and presented himself as an expert in the field. So when Time Magazine began writing an article on booming gun sales, they came knocking at his door first. Merely owning a shooting range does not necessarily qualify you as an expert, however. Make sure you’re up to the task by reading as many publications about the firearms industry from as many different sources possible. Focus on politics, local firearms laws, trends, new products or innovations, and firearms makes and models. The more you can back up your personal experiences with trends and research, the better you will perform as an industry spokesman.

#6: Hold/support regular community events.

Continue to interact with your community regularly. Host various shooting groups (especially women shooting groups) at your range on specific days or nights. Hold IDPA, USPSA, Ruger Rimfire Challenge, or other competitions at your range if possible. Support local organizations like the Boy Scouts of America, law enforcement agencies, and veterans groups. Make sure you plan events well in advance to provide adequate time to advertise and plan them. If you do not give your community enough time to plan to attend or even the opportunity to find out about the events you hold, these will end up damaging you rather than benefiting you.

#7: Maintain Constant Contact.

Never stop building and strengthening your brand. Communicating with your customers, the community, and the gun industry outside of work will help build mutually beneficial relationships. There are too many ways you can do this to list all of them, but here are the ones we feel are most effective when used correctly:

  • Social media – Make good use of Facebook, LinkedIn, Twitter, Google+, Pinterest, and other platforms to provide an easy way for your customers and community to communicate with you. These are great places to talk about events, share pictures, and post how-tos. As the social media population continues to grow, it is ever more important to have an active presence.
  • Craft a newsletter – You do not have to publish a daily, weekly, or even monthly newsletter. It just needs to be consistent and expected. You and your staff are firearms experts, so share that knowledge as much and as often as you can. Newsletters are a great place to put a calendar of events to let people know what is happening at your range and when.
  • Spotlight your employees – You can do this in the newsletter, on social media, through the news, or in your business. If you have an employee that is a trained instructor, excellent with customer service, or anything else that is noteworthy, brag about them.
  • Listen to your customers – You have to listen to your customers and make changes based on what you hear. Your ability to adjust to the needs of customers will determine your success. Actively listen to their suggestions by providing a forum. Include a comments and suggestions section on your website, host surveys through social media, and ask every customer who comes through your doors what is most important to them.

No matter where you are at in your range project, it is never too late to take control of your public image. Remember that your reputation, image, and brand are all living things. The moment you stop feeding and putting effort into them is when they will start to work against you.

Help Shape the Changing Face of Shooting Sports

Posted on by Jonathan Turnbow

A young woman practices correct form at an Action Target shooting range.According to a recent study done by the National Shooting Sports Foundation (NSSF), “the landscape of target shooters has shifted.” With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile.

The study compares established shooters (more than five years of experience) with new shooters and shows that this new wave of shooting enthusiasts is often younger, female, and urban. Here’s a breakdown of the numbers:

Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.

Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters.

Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.

Miles Hall poses with his wife at H&H Shooting Sports in Oklahoma City.
Miles Hall poses with his wife at H&H Shooting Sports.

For owners of shooting ranges and gun shops, this means that it is no longer “business as usual.” As customer demographics change, so must the industry.

Innovative shooting ranges and gun shops across the country have taken notice of the trend and are adjusting the way they do business. One such innovator is Miles Hall, owner of H&H Shooting Sports in Oklahoma City.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women.”

In response to the shift, Hall has made a concerted effort to upgrade his shooting range facilities and provide firearms training that meets the demands of the new generation of shooters.

“There’s a huge audience out there who want to shoot, and you’re going to have to have the right equipment to take care of them,” Hall said. “The shooting sport has changed, and you have to either be changing with it or you’re going to die in the past.”

How You Can Help

A young woman points a semi-automatic handgun downrange.
(Photo taken remotely with an unloaded gun)

As a company that not only manufactures shooting range equipment but also consults with range owners on every aspect of their businesses, we try to provide the most accurate information to help them succeed. In response to the industry’s shifting demographics, Action Target has created a survey to better understand the preferences of women when it comes to shooting range equipment, technology, and amenities.

Take the survey here.

Survey participants who qualify will receive a one-time use 20% discount to Action Target’s online store. The discount will be available through the end of the year.

What Makes a Professional Firearms Instructor?

Posted on by Jonathan Turnbow

By Dave Staskievicz

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

LETC 2013 - 073There are so many different types of “firearms instructors” that it’s virtually impossible to give a standardized answer to this question. In no way do I think I have all the answers to this question. The purpose of this article is to simply get instructors thinking about possible answers.

Depending on the type of firearms instructor you are, your answers might be a little different. Just so we are all on the same page, a few examples of different types of instructors I’m referring to are hunter safety, trap, range safety, NRA, competition, defensive shooting, and tactical (law enforcement / military – life and death).

There are a wide variety of training doctrines and techniques to choose from – I won’t talk about any of them. This article will focus on the different attributes that make up a professional firearms instructor.

12-2 LETC 2013 - 174As I look at it, there are levels and stepping stones in your instructing career. Generally speaking, I would venture to say some of the best instructors have law enforcement (LE) and/or military backgrounds. However, I’m sure there are exceptions out there.

The majority of my experience as a firearms instructor comes from the LE / military arenas. However, I do occasionally help out with hunter safety and even coach some trap. Over the years, I have tried to listen and learn from many colleagues and instructors. One of the first lessons I learned was that I don’t know everything.

The first thing is to remember you can always learn something new. Never rest on your laurels, and always try to learn something that will make you a better instructor. Find a mentor or mentors and work on how you instruct. Every time I watch someone else teach, I’m trying to learn another way to communicate or relay information to the student. You can never stop learning and improving. I would never claim to be the best instructor, but looking back, I wasn’t a very strong instructor when I first started.

In my opinion, there are a few areas that make or break you as a good, professional instructor. I’m going to break down and discuss a few of these.

Professionalism

Standing barricadeSince we are trying to define what a professional firearms instructor is, it seems the first place to start would be to discuss professionalism. As I said earlier, there are many types of instructors which will alter some of the requirements. To begin with, we owe it to our students and our industry to have a clean professional appearance and attire. If you’re honest with yourself, it’s hard to disagree with the idea of showing a professional appearance. It’s not difficult to wear a polo or other collared shirt. Wearing some sort of T-shirt or an untucked shirt just tells your students you’re sloppy and unprofessional.

Professionalism also includes your documentation for the class. Every class needs a lesson plan and supporting documentation. Did you make a range safety plan and safety brief for your students and instructors? We can never afford to take safety for granted. Don’t cut corners or fall back on the “do what I say, not what I do” motto. Always set the example for your students.

Be courteous and respectful to your students and other instructors. Never bash another instructor or their techniques – that just shows that you are unprofessional. Never contradict another instructor in front of students unless it deals with an immediate safety issue. During a break, take the instructor aside and privately discuss any difference or suggestions.

Evaluate Yourself – Keep an Open Mind

IMG_0758I have already mentioned that you can always learn something new. To do that, you need to continually reevaluate yourself as a firearms instructor. I put a date on all of my police recruit / instructor manuals to require myself to reevaluate the techniques, tactics, and gear every two years. If you haven’t changed any of your curriculum in more than two years, you have most likely rested on your laurels and are now becoming a liability. Be open to evaluating different techniques.

Just because an instructor has the most years of service behind his name, it doesn’t mean he is the best firearms instructor. This is especially true if there isn’t an open mind to progress and change.

Evaluate Techniques, Tactics, and Gear

This area is critically important, especially for defensive and tactical firearms instructors. Realizing we need to keep an open mind about ourselves, we also need to keep an open mind about our techniques, tactics, and gear. As we look at new tactics, we always have to remember that some look really cool on a flat, sterile range when the students’ heart rates are low. Always evaluate the validity of a new tactic or piece of gear before you introduce it into the classroom. Will the technique work when the student performs it with an elevated heart rate? Far too often, I’ve seen an instructor show students a “cool” technique that doesn’t pass the common sense test.

Position #2 shooting _ Cover BlockThe worst thing a professional firearms instructor can do is to fail to vet a new technique, tactic, or piece of gear. Many times, I’ve watched an instructor go to a school or seminar, learn some new tactic, and come back to start teaching it as the “new coolest thing” in the world of shooting. Usually, within a few weeks or months, the instructor realizes the technique isn’t sound and may only work on flat, sterile ranges as opposed to real world situations. The problem is that the damage is already done. Every instructor is liable for what they have taught the students that have already completed the class. Good, professional instructors will vet any new technique before they go out and teach it to students. Consequently, they need to incorporate any changes into their lesson plans and stay consistent.

Think about this: if you’re with a group of instructors evaluating different techniques or gear and you’re always the one talking or you’re never wrong, you just figured out the issue – it’s YOU! If you run the training, you have to remember a good leader always depends on others to make you look good. Once you think you know everything, you are doomed. It’s impossible for one person to know everything, and if you think you do and you’re always right, you are the liability for your training program. Most of this comes down to leaving your ego at home. Remember, story time reduces training time.

As you update your curriculum, remember to have integrity. don’t take credit for other people’s work. Simply changing the name of a technique doesn’t make it yours, so don’t try to make a name for yourself that way. If you change the name of a technique, you will typically end up confusing your students anyway. This comes back to the ego again. The more you have to tell people how great you are, the more you are covering up your inabilities as an instructor or person.

Learning Environment

The most important thing a good firearms instructor can do is to help a student learn. Always remember, we must walk before we run. Breaking everything down into small tasks (modules) will go a long way to accomplish this goal.

  1. Explain what you are going to do
  2. Show them what you want them to do
  3. Demonstrate what you want them to do
  4. Have the student replicate what you want them to do in small parts (modules)

IMG_1040I still live by the old military adage we learned: KISS (Keep It Simple). We can drop off the last S. Trying to impress your students with big words only confuses the students and makes learning harder. There is no need to carry a dictionary on the range. It comes right back to the ego again.

Students always need to have a positive learning experience. For example, when teaching some of the basic fundamentals of firearms, we need to understand why a student’s rounds are going to a certain location. A good instructor has learned how to break down the drills to help students learn why their rounds are always going to a certain place. Until a new instructor understands this, a simple shot analysis card can be an easy first step for learning.

Do I have all the answers? Absolutely not. If I ever thought I did, I would be a liability to myself and others around me. Remember, the purpose of this article is simply to get instructors to think about what a professional firearms instructor is and then take the time to evaluate themselves and their curriculum.

As for the idea of coming up with standards for firearms instructors, I don’t think it’s a very easy or feasible task. The biggest problem with this would be that there doesn’t seem to be a good clearinghouse to standardize a professional firearms instructor.

Remember, as firearms instructors, our goals need to revolve around providing the best possible real world learning environment for our students. Teaching a student to shoot a firearm has a great deal of liability surrounding it. Having students use what they have learned from you in defense of their lives or another person’s life is forever rewarding.

StaskiewiczAbout Dave Staskiewicz

Officer Dave Staskiewicz is Range Master of the Omaha, Nebraska Police Department. He serves as the lead firearms instructor as well as the lead Taser instructor. Dave can be reached at dstaskiewicz@ci.omaha.ne.us.

Action Target Law Enforcement Training Camp a Huge Success

Posted on by Jonathan Turnbow

Action Target’s annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced firearms training.3 Panorama - Lobby

This year’s LETC was attended by 128 law enforcement officers and firearms instructors from across the country and the world. Nearly 20 states were represented with officers from Hawaii and California to Florida and Pennsylvania. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we’ve increasingly received requests to attend from foreign law enforcement agencies. This year, 12 officers from Canada and one officer from Brazil attended as well.

On Monday, Sept. 9, officers arrived at Action Target’s headquarters to sign in and pick up their gear which included personalized gun cases and water bottles. They were also able to tour the facilities where all of Action Target’s productscart Small are designed, engineered, and manufactured.

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Classes started Tuesday morning at the Utah County Sheriff’s Office Thistle Firing Range. This year’s training classes included Bob Schneider’s Shoot House Training, James Washington’s Training for the Fight with the Pistol, a Glock armorer’s course, and many others. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training Group, Safariland Shooting School, Hoffners Training Academy, Glock Training Division, Police Training Division, JDS Tactical, and Clayton County Police Department.

Some of the world’s finest law enforcement instructors teach at the camp every year. Firearms training professional Brian Hoffner, who has been an instructor at LETC nearly every year since the mid ’90s, encourages students to constantly learn more and to keep coming back to LETC every year.

“I tell my students, first of all, if you get one thing from every class, then this camp has been successful,” he said. “But you don’t stop there. You continue to be a sponge and you keep coming back to this LETC every year because you’ll pick up that one thing or more every time. And then you take it back and you share it. We lead by example, we save lives, we keep departments safe.”

12 LETC 2013 - 081

Wednesday night, more than 30 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year’s LETC. Participants were required to shoot a variety of reactive steel targets while moving among three separate stations. The officer with the fastest time would win free tuition to LETC 2013 with second and third place winning significant tuition discounts. For the fifth year in a row, a law enforcement officer from Utah Highway Patrol won the competition showing that home court advantage has its benefits even when it comes to shooting.

The classes themselves were anything but fun and games, however. LETC participant Dan Cord (who served in Fallujah, Iraq, before becoming the lead guitarist of the rock band American Hitmen) said he learned more in three days at the camp than he learned since joining the Marine Corps.31 LETC 2013 - 157

“When they said you’ll be able to do 2 in the chest 1 in the head in 1.68 seconds by the end of the day, I didn’t think it was doable. But by the end of the day, we were doing it. I’ve done more reloads and loads with a handgun in the past few days than I have in years. It’s amazing how you can train your motor skills and pretty soon you’re not even thinking about that, you’re thinking about the next target.”

The camp ended Friday afternoon with one final day of classes before attendees began their long journeys home to locations across the nation and the world.

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We at Action Target were honored to have so many exceptional officers at this year’s camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn’t make that happen without the continued assistance of our instructors and the participation of the world’s finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

Illinois Shooting Range Braces for New Concealed Carry Law with Huge Upgrade

Posted on by Jonathan Turnbow

As Illinois becomes the 50th state to allow the concealed carry of firearms, one shooting range a half hour out of Chicago is preparing for the influx of new shooters and turning heads in the process.

GAT Guns of East Dundee, Ill., recently added a monumental 39 new indoor lanes to its existing 24 making it one of the largest indoor shooting ranges in the country and the go-to destination for shooters near and far.GAT Guns 3

The new ranges, which were designed and installed by Action Target, include 50-yard and 75-yard bays with 14 lanes each as well as a 50-foot long tactical training range with 11 lanes. There is also a large classroom to accommodate the thousands of concealed carry permit applicants expected to come through the doors when the new law goes into effect on January 5.

“We foresaw a need for a full service training facility in the area,” GAT Guns General Manager Randy Potter said. “There’s nobody else around here that can take care of customers from A to Z as completely as we can. We have the training classes, the firearms inventory, the accessories, and now we have one of the most advanced firearms training facilities in the country.”

With the new Illinois concealed carry law requiring 16 hours of training (including live fire training on a shooting range), GAT Guns provides the ideal venue.

GAT Guns 4

The new shooting bays include steel funnel bullet traps which safely collect and contain lead debris, bullet proof shooting stalls, an advanced air filtration system and Mancom target retrievers that allow for complete control over target distance, lighting effects and 360 degree random edging from an LCD control screen in every booth.

“Customers are blown away by the quality of the ranges,” Potter said. “The technology on our ranges allows shooters to control every aspect of their training. It’s an entirely new shooting experience.”

GAT Guns, which was founded in 1979, is already known as the Illinois headquarters of all things firearms with more than 6,000 guns in stock on any given day and 2,500 unique pieces on display.

“We consistently have folks from 150 miles south of here to the Wisconsin border and even as far west as the Mississippi River,” Potter said. “I attribute that to us being as unique as we are in size and scope as well as our commitment to professional customer service.”

GAT Guns 2

GAT Guns originally began in nearby Hanover Park and moved to the current location in 1989 where owner Greg A. Tropino (and thus the acronym “GAT”) bought an old restaurant and retrofitted it into the two-story gun supercenter it is today.

“Greg’s told me in the past that when he originally bought the building, he had no idea what he was going to put upstairs in the original footprint,” Potter said. “We’ve outgrown that by 10 times now.”

With 63 total lanes and shooting bays located on both floors, GAT Guns has quickly become one of the most talked about ranges in the country. It’s even attracted the attention of R. Lee “The Gunny” Ermey from Glock who spent a day there in May to promote the range and sign autographs.

“We had over 1,200 people wait to meet The Gunny that day he was here. It was a very fun event,” Potter said.

GAT Guns 1

Even more than entertainment and retail, however, the mission of GAT Guns is to provide a central location for firearms education and quality training.

Training courses provided at the range currently include NRA First Steps, women only classes taught by women instructors, five phases of tactical pistol, five phases of tactical carbine, introductory handgun, practical holster and soon, Illinois concealed carry classes.

The new shooting bays recently opened up to the public and are also available for law enforcement qualification as well.

Action Target Increases H&H Shooting Sports’ Lane Count

Posted on by Jonathan Turnbow

shootingbay6

PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

The HallsWhile H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

H&H now features a store with more than 2,000 firearms, a restaurant, virtual simulators, an online newswire and even the occasional wedding. Hall said he wishes he could take credit for the range’s success but that it all comes down to customer service and the simple act of listening.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

2363A4E5-A751-4890-B362-D2A2413EF533[5] The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

Crowdfunding and Shooting Ranges: Odd Couple or Perfect Match?

Posted on by Jonathan Turnbow

Shooting Range

 

In the old days, if you wanted money to finance a project or new business (like a shooting range), there were only a few ways to do it. You could talk to local business investors, obtain a small business loan, or beg a rich uncle. And if none of those worked, then you put the project on the back burner and waited to win the lottery.

It didn’t matter that there were tons of people who wanted whatever product or service you had to offer. If the people with the money weren’t convinced, then you really didn’t have any other options.

In 1997, fans of the British rock band Marillion broke that norm. They wanted to see the band go on tour despite the untimely bankruptcy of their record label, so the fans paid for it themselves. They set up an online campaign where people could donate whatever amount of money they could afford, and within a short period of time, they had raised enough money to send Marillion on a 21-date tour.

It wasn’t long before others caught on and started websites to fund bands, albums, movies, and art projects. Inventions and games soon followed with the introduction of gadgets like the Pebble Watch ($10.3 million raised) and an online video game called Star Citizen which raised more than $14 million through crowdfunding campaigns on its own website as well as Kickstarter. Thousands of other campaigns have been successful in the few short years crowdfunding has existed with a total of $2.7 billion being raised in 2012 alone.

But it wasn’t until the JOBS (Jumpstart Our Business Startups) Act was signed in April 2012 that all of this meant much to small businesses. This new legislation opened the doors for startups to solicit equity financing from the general public pending implementation of regulations by the SEC. While that piece of the JOBS Act has yet to go into effect, small businesses are still finding ways to get their ventures off the ground through crowdfunding sites.

Business partners Rob Krop and Matthew Jones are doing just that with a campaign to build an indoor shooting range in Frederick, Maryland, called The Machine Gun Nest. The pair started the project with two goals in mind: build an indoor range in a neglected area and create responsible gun owners one experience at a time. To meet those goals, they decided to reach out to the community through crowdfunding.The Machine Gun Nest

“Right off the bat, there were really only two crowdfunding sites that would allow us to do what we wanted to do. It was Indiegogo and GoFundMe,” Krop said. “One of the big reasons we chose Indiegogo was because they had better reviews, we saw better products, we saw more activity, and we also saw larger donations.”

Indiegogo allows people to donate to The Machine Gun Nest’s campaign by purchasing one of several perks including pistol and machine gun rentals, one year memberships, family memberships, and lifetime memberships. They also offer more extensive perks for larger donations of $5,000 and $10,000 like premier access to new machine guns and having a shooting lane named after you for sponsor donations.

The Machine Gun Nest has seen initial success with nearly $22,000 raised in the first 24 hours of the campaign being launched, but beyond donations, their campaign through Indiegogo has increased the project’s visibility and built awareness among their future customers.

“This provides a venue where we can not only raise capital, but we can raise awareness and reward people for believing in us before the project is created by giving them discounts for their donations,” Jones said. “It creates awareness. It creates a buzz. And everyone can see it happen right there on our campaign. They see dollars that are going toward something that they also care about.”

Other shooting ranges have attempted to finance themselves through Indiegogo in the past, but only one managed to raise more than $195 after a full 60-day campaign. The difference with The Machine Gun Nest campaign, Krop says, is that they’re hitting the pavement and talking to people about it in person as well as online.

“One of the things that has really helped us is just getting out in front of people. We got a booth at the local gun show and that was huge. We got a great response. People seeing that we’re moving forward and that we’re out there in person gave a lot more validity to what we’re doing, and people felt more comfortable donating,” Krop said. “The more we get out in front of people and talk to them, the more they see that it’s a real thing and not just something online.”

For both men, that determination comes from more than just a desire to own a profitable business.

“This is a cause as well as a business, and it matters to us,” Jones said. “We want to create an environment where we can show safe and proper use and training for firearms so the public can see that firearms do have a place in the hands of responsible citizens.”

Only 43 days are left in the campaign, and Krop and Jones both plan to continue face-to-face and online efforts to reach their campaign goal of $500,000 – a very tall order in the world of crowdfunding – but whether they reach their goal or not, they still plan to open the shooting range with the help of community investors.

Opening the range may not be their biggest achievement, however. The Machine Gun Nest has the chance to become the first shooting range ever to be successfully financed through crowdfunding and may pave the way for other ranges like it. With crowdfunding expected to explode in the next year and with the implementation of public equity financing coming soon, the shooting range industry has a unique opportunity to bypass traditional financing options and get direct support from the shooting community itself. While there are likely to be many failed campaigns along the way, there will also be those who rise to the top and pioneer a new business model for shooting ranges everywhere.

LETC 2013: A Week of Advanced Firearms Training

Posted on by Jonathan Turnbow

With so many lives on the line, proper law enforcement firearms instruction is absolutely crucial to any police department’s ongoing training efforts. That is why Action Target has hosted its Advanced Law Enforcement Training Camp (LETC) for more than 20 years. This September, from the 9th to the 13th, marks another year as law enforcement departments from across the country and the world meet at Action Target’s headquarters for unparalleled advanced firearms training.

LETC is designed to aid department firearms instructors in their training effectiveness and skill – and to pass that on to officers in their own agencies. Classes are geared toward getting participants out of their comfort zones and pushing beyond their current skill levels. Past classes have enabled even the most experienced professionals to excel further and improve.

J.C. Boylan, Range Master from Maricopa County, Arizona, participated in LETC 2011. “The firearms training and range were excellent,” Boylan said. “I have been a firearms instructor since 1984 and trained with some outstanding trainers…I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor.”LETC 111

Participants choose four eight-hour classes to attend from the 11 offered.

This year’s classes include:

  • Advanced Practical Handgun
  • Ultimate Shotgun
  • Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol
  • Rapid Deployment Patrol Rifle Operator
  • Training for the Fight with the Pistol
  • Emergency Medical Response for Firearms Instructors
  • Shoot, Move, Communicate
  • Glock Armorer’s Course
  • Reactive Shooting
  • Shoothouse Training – Instructor Training
  • High Performance HandgunLETC 013

Classes will be held both at Action Target headquarters in Provo, UT, and the Utah County Sheriff’s Office Thistle Firing Range – just a short drive up the canyon in Thistle, UT.

Action Target has selected some of the best firearms instructors in the industry including instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group, and others. These instructors offer decades of experience in firearms and tactical training.

“The intensity of the conference was welcomed, and it was a true privilege to be among the world’s best instructors in the business,” Detective Juan Lopez said. “The training was beyond thorough, [Action Target’s staff’s] hospitality was over the top, and this training was hands down the most bang for your buck. The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream.”LETC 072

A $500 tuition provides:

  • Four eight-hour classes taught by world class firearms instructors (choose from selection of 11)
  • Six meals (four lunches, BBQ dinner, and the closing banquet)
  • LETC “Dirty Harry” competition
  • LETC collectible T-shirt
  • Official certificate of completion signed by instructors
  • Collaboration with training professionals across the country

Attendees are required to bring their own weapons and ammunition. If the current ammunition shortage is preventing you  from attending, please contact us as we may have a solution for you through Salt Lake Wholesale Sports for most common handgun and rifle calibers.LETC 198

Registration is currently underway. Go to www.ActionTarget.com/calendar and follow the link under the “More Info” column for Sept. 9 – 13. Submission instructions are located at the bottom of the page. Contact Dallon Christensen at dallonc@actarg.com for any registration questions or concerns including ammunition needs. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today!

While primarily geared toward law enforcement firearms trainers, all law enforcement are invited to attend. Join us for a week of top-notch firearms training!

The Firearm Blog Reviews Nashville Armory

Posted on by Jonathan Turnbow

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Nashville Armory
Credit: The Firearm Blog

Writer Alex C. of The Firearm Blog, one of the most popular gun related blogs in the world, recently took an afternoon to check out Nashville Armory, Tennessee’s newest shooting range installment. Nashville Armory has only been open for a few short months but is already making a huge splash in the firearms community because of its friendly environment and unmatched range technology. The 15,000-square-foot facility boasts a huge inventory of guns, ammo, shooting accessories, and even a shooters’ lounge where customers can grab a snack and a drink. Besides the retail and amenities, however, Nashville Armory’s claim to fame is its advanced indoor shooting range. The indoor range features two 75-foot bays with eight lanes each, a Total Containment Trap from Action Target, bulletproof glass shooting stalls, wireless target retrievers from Mancom (a subsidiary of Action Target), and 75-cubic-feet a minute ventilation provided by Carey’s Small Arms Range Ventilation.

Here is an excerpt from Alex C.’s review:

Nashville Armory 2
Range owner Gary Semanchik
Credit: The Firearm Blog

Over the course of my life, I have probably waddled into no fewer than twenty or so indoor gun ranges. I love a quick visit to an indoor range to test a few pistols, have a short bit of fun, and get out quickly because the facility is usually either too hot or cold (depending on time of year), filled with lead particles and spent powder in the air that seems to linger forever, or be so dark and dank that at longer ranges you can barely see the holes you punch in the target. I am proud to say that on the advice of a friend of mine I got to check out what I believe may well be the finest gun range I have ever set foot inside. On Monday, May 6th I hopped on a plane and flew from Dallas to Nashville to check out this facility that I had only seen a few photos of hoping that it would be all it was cracked up to be. Let me tell you that without a doubt, it was.

Gary is the owner of Nashville Armory, but you wouldn’t know it if you were an unassuming patron. You see, Gary says that he likes to meet all of his customers at the door with a smile taking to the Walmart-greeter method (his words, not mine), and immediately you feel welcome. This stands in contrast to some other gun shops/ranges where the staff makes you feel privileged for being allowed to patronize their establishment.

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Employees pose with their favorite guns
Credit: The Firearm Blog

Now what makes Nashville Armory different you might ask? Well, I asked the very same question to Gary and he said simply this: “I wanted to set out and build the Apple Store of gun ranges; A one stop shop for firearms, equipment, classes, and training that would be family friendly and inviting”. Now that is a bold statement, but Gary has made it work and after the tour it is easy to understand how.

Read the full review on The Firearm Blog.

The Truth About Steel and Steel Targets, Pt. 2

Posted on by Jonathan Turnbow

When it comes to steel targets, it is important to understand there are crucial differences in the quality of the steel used to make the targets and the design of the targets themselves. In an age where it seems everyone “knows a guy” who can make steel targets for them out of a welding shop, understanding the facts about steel is even more important. Steel targets can be perfectly safe and a fantastic training tool if done right, but they can also be extremely dangerous if done wrong. Here at Action Target, we have been designing and manufacturing steel targetscart Small and tactical training systems for nearly 30 years. Here are some of the things we’ve learned along the way.

TRUTH – THERE IS A SIGNIFICANT DIFFERENCE IN THE QUALITY OF STEEL BEING USED

Unfortunately, there are steel targets out there that are poorly designed and are made of inferior steel. Homemade targets from local welding shops are usually the culprits, but some commercial target manufacturers use inferior steel as well. Because these targets are vulnerable to cratering, pocking, and general deformation, they are very dangerous and should be avoided. Any steel with a Brinell hardness rating under 400 falls into this category, including standard “T-1” steel with a hardness rating in the 300 range.

LETC 007
Action Target centerfire handgun targets (like this 8″ circle) are all made of 3/8″ AR500 armor steel. Our rifle targets are made of 3/8″ AR550 armor steel.

After many years of experimenting to find the best solution, most major manufacturers of dependable, high quality steel targets now use steel with a Brinell hardness rating of at least 400. A few premium quality manufacturers use steel with a higher Brinell hardness rating of 500 or even 550. Fewer than 10 steel mills in the world can provide quality AR500/550 steel. Action Target has direct relationships with many of these suppliers which allows us to purchase steel mill direct. Steel of this quality is always certified by the plant that created it, however, at Action Target we conduct independent hardness testing on every shipment we receive. If the steel does not meet our ballistic standards, we reject the entire order and send it back.

Other steel certifications like “Magnum Steel” or “Extreme Steel” are merely marketing terms added by the manufacturer. When all the rhetoric is boiled away, there are manufacturers who use steel that is not appropriate for targets, and there are those who use steel that is. Make sure you know the difference.

PROPER DESIGN IS CRITICAL

Even the best steel can’t compensate for poorly designed targets. There are several unavoidable principles that must be followed to create targets that are as safe and durable as possible.

PT Torso (all sides) [web]
All Action Target steel targets are designed for predictable splatter. There are never any exposed bolts, clamps, or brackets on the shooting surface, and the target leans forward slightly to dissipate some of the bullet’s energy.

TRUTH – SMOOTH AND TOTALLY FLAT SHOOTING SURFACES ARE ESSENTIAL FOR CONSISTENT SPLATTER PATTERNS

There are two things manufacturers can do to ruin the smoothness and flatness of a steel target. First, they can use inferior steel that will crater, pock, and deform. Second, they can put brackets, clamps, or bolts in the way of the shooting surfaces. Remember, anything that can be shot will be shot. Why is this an issue? Because you can do a reasonable job of predicting and protecting against a bullet’s splatter pattern when it hits a flat, uniform surface. If the steel is damaged or if anything else is in the way, all bets are off. Bullet fragmentation and ricochet are inherent and acknowledged issues when shooting on steel targets. Proper target design helps you address those issues with the highest degree of safety possible.

TRUTH – DISSIPATING A BULLET’S ENERGY IS SAFER AND HELPS YOUR TARGETS LAST LONGER

When a bullet strikes a steel target that is completely stationary at a 90-degree angle, all the bullet’s energy goes directly to weakening that point on the steel. If the target is completely stationary but is positioned at less than a 90-degree angle, a portion of the bullet’s energy at impact is deflected rather than absorbed. If the target is positioned at slightly less than a 90-degree angle AND the target is able to move on impact, a much larger portion of the bullet’s energy is deflected rather than absorbed.

NO STEEL TARGET IS INDESTRUCTIBLE

Without exception, every steel target out there today can be damaged. Steel hardness and proper design can both be defeated by misuse and/or abuse of the target.

TRUTH – THE BASIC DESTRUCTIVE FORCE GENERATED BY BULLETS STRIKING STEEL TARGETS IS HEAT

Excessive concentrated heat alters the steel’s hardness properties and results in damage to the target’s face. The amount of heat generated is proportional to the speed of the bullet, which is why rifles cause more damage to steel targets than handguns.

TRUTH – RIFLE DISTANCE ON STEEL TARGETS IS NOT AN EXACT SCIENCE

LETC 169
Even though this target is made of AR550 armor steel, shooting too close or shooting with piercing rounds has caused severe damage to its shooting surface.

No matter what anyone tells you, shooting a steel target with a rifle – even at 100 yards – can damage your target, even if it has a Brinell hardness rating of 550. You must be very careful about your choice of steel and ammunition! Even with 550 Brinell steel and the target mounted at a significant angle, some damage is still possible, even at 100 yards. For best results, use only steel targetscart Small that are specifically designed for use with rifles.

With so many complex variables like ammunition type, rifle manufacturer, barrel length, bullet velocity and so on, it is virtually impossible to establish a set distance for shooting rifles on steel targets. To determine what works best with your specific equipment, we suggest the following: Fire a test shot from 100 yards and then examine the target. If there is no damage, move in a few yards and fire another test shot. Repeat the process until you find the optimal distance for your combination of rifle and ammunition. Some people may be comfortable with a certain amount of dimpling on the steel. Minor damage to the shooting surface will not create a shooting hazard if you are shooting at 100 yards, but if can be very dangerous if you choose to shoot at close range with a handgun on the same target. Even if your steel targets have only minimal rifle damage, they should never be used for closer distance handgun training.

TRUTH – SHOTGUN SLUG DISTANCE ON STEEL TARGETS MEANS 100 YARDS MINIMUM

Shotgun slugs have the greatest potential for bodily harm to the shooter due to the sheer volume of lead that can be returned from damaged or poorly designed steel targets. Stay back!

TRUTH – FRANGIBLE AMMUNITION REQUIRES THE SAME QUALITY STEEL AS REGULAR AMMUNITION

Many types of frangible ammunition, particularly for rifles, are lighter than regular lead ammunition. Remember that lighter bullets can mean greater speed, which means more heat, which can mean damage to your steel target. Just because frangible ammunition is designed to break up on impact doesn’t mean the distance requirements do not apply. You should follow the exact same rules with frangible ammunition as you do with any other.

TRUST THE EXPERTS

When it comes to your safety, don’t settle for the advice of your local welder. Steel targets can be fun and safe as long as they are made of quality steel and designed to produce predictable splatter. In fact, steel targets can be one of the greatest tools for firearms training, but they have to be manufactured correctly. Shooting on poorly designed targets made of inferior steel can result in severe bodily harm. Here at Action Target, your safety is our biggest concern. We have decades of experience manufacturing steel targets, and we constantly conduct ballistic research to make sure the steel we use meets our standards and your expectations. If you are looking for a steel target, trust us to point you in the right direction.