Management Team


Action Target has the creativity and drive to develop innovative new firearms training technology, the experience to properly apply that technology to solve today’s training problems, and the dedication to provide the best ongoing service and support in the industry. We’ve built Action Target around a team of proven executives, skilled engineers and machinists, dedicated sales representatives, and tireless customer service technicians. Lean more about our management team below.

Michael Birch

Chief Executive Officer

Michael Birch joined Action Target as the Chief Executive Officer in February 2014. Prior to this, Birch worked as a Vice President and General Manager at Boart Longyear, the world’s largest mineral exploration drilling company. While at Boart Longyear, Birch was responsible for their core business which included $1.5 billion in revenue, more than 8000 employees, and 1200 drilling rigs operating in 40 countries. He was also a member of an executive team responsible for $2.3 billion IPO of Boart Longyear on the Australian Stock Exchange. Birch began his career at Black & Decker where he worked in varying sales and marketing leadership positions, culminating in his assignment as a General Manager over Baldwin Hardware. While at Black & Decker, Birch was also a part of a leadership team that launched the DeWalt Industrial Power Tool brand in the U.S. and Europe. The DeWalt story is now a case study used by the best business schools across the country. Birch received a bachelor’s degree in Business Management from Brigham Young University.

Scott Wright

Chief Financial Officer

Scott Wright joined the Action Target team in March 2017 as Chief Financial Officer. Wright has over 20 years of accounting and finance experience, including time as CFO and Cofounder of Molio, a venture backed digital advertising company that redefines how brands engage with consumers. His experience also includes service as CFO of Orabrush, Inc, an oral hygiene consumer packaged goods company; Hansen Information Technologies, a mid-sized software application company; Vice President of Finance for Infor Global Solutions; and Audit Manager for Ernst & Young and KPMG. Wright is a CPA and obtained his bachelor's and master's degrees in accounting from Brigham Young University.

Kevin Tomaszewski

Senior VP and General Manager - Action Target Range

Kevin Tomaszewski joined Action Target in March 2014 as Vice President of Engineering and Marketing and he currently serves as Senior VP & General Manager - Action Target Range Business. During his career he spent over 17 years in progressive leadership roles with market-leading corporations such as Black & Decker, Cooper Industries (Eaton) and Boart Longyear where he gained significant experience  in consumer and industrial products supporting residential and commercial construction, energy and mining markets. Prior to joining Action Target, Tomaszewski was employed by Boart Longyear in South Jordan, Utah for over five years where he held various senior management positions of increasing responsibility in both Drilling Products and Drilling Services divisions including Global Director of Strategy and Business Development, General Manager USA Surface Core Drilling and Global Director Marketing and Communications. Formerly he was employed by Cooper Industries and Black & Decker where he also established expertise in Engineering, Manufacturing, Marketing, Business Development and Commercial Strategy.  Tomaszewski is a graduate of Black & Decker’s Manufacturing Management Development Program and received his Bachelor of Science degree in Mechanical Engineering from Drexel University.

Tyler Webster

Vice President & General Manager - Action Target Services

Tyler Webster currently serves as the Vice President & General Manager - Action Target Services for Action Target where he oversees the development and execution of business processes and strategy to support after market services. Before joining Action Target in April 2014 as the Director of Supply Chain and Quality, Webster held various strategic sourcing positions at Boart Longyear. In these roles he managed global teams accountable for over $400M in annual spend with a supply base of 15,000 vendors across 40 countries. Webster began his career at Alysha Rays LC, an entrepreneurial venture where he focused on the design, importation and sale of consumer products. He also spent a number of years at Protiviti Consulting as a specialist in business process improvement, data analysis, SEC compliance and risk mitigation. Webster holds a Master of Business Administration degree from the University of Utah and a bachelor’s degree in business management from Brigham Young University.

Liz Norman

Director of Human Resources

Liz Norman joined the Action Target team in 2010 and has made hard work, diligent attention to detail, and great shoes her calling cards. As the head of Human Resources, Norman has enjoyed building the company while recruiting talent that can take Action Target to the next level and beyond. She’s focused on surrounding each department with motivated, driven people who share the Action Target vision. Norman has worked on a number of special projects and held several positions during her time with the company, but her current focus and work in HR making Action Target a fun and fulfilling place to work while giving structure to the organization has been some of the most challenging and rewarding work to be involved in.