Step by Step Process to Develop and Build Your Shooting Range
Don’t miss this unique opportunity to receive the best tools and information you will need to successfully complete your shooting range project. Attendance at the Range Development and Design Seminar allows you to meet with range consultants and other subject matter experts, visit local shooting ranges, and get answers to your questions about running a successful shooting range.
One of the most essential elements for a profitable
shooting range business is recruiting, on-boarding, and training your shooting
range staff. American customer service expert Shep Hyken observed, “A brand is
defined by the customer’s experience. The experience is delivered by the
employees.” Your employees can make or break your long-term success. Even if
you have 19 all-star employees and only 1 employee who underperforms, your shooting
range business is likely to suffer as a result. A single negative customer
service experience can hurt your reputation. Conversely, having a reputation as
the shooting range with the most engaging and supportive customer service will
ensure shooting enthusiasts choose your business time and time again.
THE FACES
OF YOUR SHOOTING RANGE
Who You
Should Hire
Bruce Nordstrom, the former chairman of one of
the most successful department store chains in America, perpetuated the
philosophy that you can teach people to sell, but you can’t teach them to be
nice. While it is important that employees have a sound understanding of
firearms and shooting experience, this should not take precedence over hiring
individuals with the right attitude. When building a team, your primary
priority should be finding employees who are eager to learn, connect well with
others, listen carefully, and ask questions. Supplementary training can ensue
as needed.
How to Find
the Right People
Where do you find the perfect team member? The
answer is more obvious than you might think: Anywhere and everywhere. Pay
attention to other service-oriented businesses. Have you recently encountered
an impressive server at a local restaurant? Has a sales clerk at a sporting
goods store brightened your day with their helpful and positive attitude? Consider
appealing to former military or law enforcement personnel. Provided their
personality is a match, they will bring experience and credibility to your
shooting range business.
Avoid the common pitfall of hiring relatives or
friends. Hiring those from your family or social circles may be disadvantageous
both professionally and personally. It can be challenging to hold them to your
business standards. It is also very difficult to terminate their employment,
should the need arise.
Hiring
Checklist
In addition to hiring gun range staff who expertly represent your
brand, don’t forget these following crucial checks and tests:
Background
and Criminal Record Checks
It is your responsibility to check that members of your gun
range staff do not have a record of behavior that could jeopardize your business
and the safety of your patrons and other employees. Most shooting range owners
require employees to participate in a CCW permit course as part of their
training. During the interview, inform candidates that through the process of
obtaining a CCW permit, a background check will be performed to verify their
eligibility to handle, carry, and own firearms.
Drug
Testing
During the interview, make sure you inform candidates that a
drug test will be performed prior the employee’s first day on the job.
Additionally, let them know that random drug tests will be performed throughout
their employment.
Lead
Safety and Blood Lead Testing
Exposure to lead is one of the risks that accompanies
working in a shooting range. It is imperative that you inform new hires about this
risk and that you educate them on proper use of personal protective equipment
(PPE) to protect themselves. Furthermore, make sure you teach your employees
how to avoid spreading lead to other parts of the range, their vehicles, and
their homes.
While you should take all appropriate precautions to
minimize lead exposure, it is still important that you monitor your employees
closely and regularly test their blood lead levels. Test all new hires to
obtain a baseline blood lead level. From there, require bi-annual tests for
employees who perform range maintenance and annual tests for other employees.
Work expectations During the interview, make sure you
explain any work expectations such as unusual schedules. For example, do you expect
employees to work during nights, weekends, or any holidays? Do you require employees
to lift and unload pallets of ammunition or perform any other physically
demanding tasks? If so, make sure you discuss these expectations and minimum lifting
requirements.
TRAINING AND
ONGOING EDUCATION
Effective
Training Methods
When it comes to training your shooting range
staff, make sure you are adaptable in your approach. For example:
Provide
opportunities for hands-on learners to shadow a supervisor or cross-train with
another employee.
Recommend helpful
websites, videos, and literature to employees who learn better by studying
data.
Act out potential
customer scenarios for employees who can benefit from practicing interpersonal
skills.
No matter which training techniques you employ, create
opportunities for trainees to teach what they learn. This is a tried and true
method for helping individuals retain information.
Ongoing Safety and Emergency Training
Not only should safety and emergency
training be at the top of your training agenda, but it is also imperative that
this training is ongoing. It is your responsibility to provide regular
instruction on handling firearms and how to respond in the event of injuries,
theft, and other emergency situations. Role
play with range staff how to manage emergency situations in the range.
Scenarios can include contacting emergency personnel, calling a cease fire, securing
firearms, and administering life-saving first aid.
Furthermore, develop
standard operating procedure (SOP) documents for all areas of your shooting
range business, such as retail, range check-in, and range operations. Make sure
all employees receive these SOP documents and test them routinely to ensure they
properly understand and retain the information.
ATF Form 4473
All Federal Firearms Licensee (FFL) businesses are required to properly
complete an ATF Form 4473 for each firearm transaction. Given the detailed requirements
as well as the potential penalties for errors, it’s important that your
employees are trained to fill out the form accurately and are prepared to
answer customers’ questions about the form. Employees should also verify that
forms are fully completed, legible, and accurate while the customer is present.
According to the NSSF website: “Uncorrected errors on Form 4473s account for six of the top 10 most
common violations cited by ATF every year, and three other top 10 violations
are related to information found on Form 4473s.” To help combat errors,
the NSSF has developed the form 4437
overlay. This is a clear template that may be laid on top of the form 4473
to help your staff check that all form questions have been answered and
answered accurately.
You want to provide your patrons with the best possible experience with
purchasing a firearm. It is imperative that your staff members are well-trained
and confident with this process.
Scheduled
Meetings
Holding weekly meetings is important in the busy
shooting range business. You need an hour each week where you can reiterate
important information, motivate your employees, answer questions, and discuss any
changes. Agenda items may include:
Safety protocols
Recent safety
concerns, near misses, and other items the entire staff should be made aware of
Store sales
performance
New products
Upcoming events
Community
involvement opportunities
If it is necessary to hold your meeting outside
of business hours, we suggest you disclose this to potential employees during
the interview process.
Try to make these meetings enjoyable and consider
providing breakfast or dinner for meetings held before or after shooting range
operation.
STAFF DEVELOPMENT
Staff Incentives
Incentives are an effective method for
keeping your staff motivated. From gift cards
and baskets to discounts and product giveaways, incentives can help encourage
your employees to meet their goals as well as create friendly competition
between co-workers. Furthermore, take advantage of training and product advocacy
platforms that reward members for being brand ambassadors. An example is
ExpertVoice.com, which provides brand education and offers product discounts
upon course completion.
Team-Building Activities
Provide team-building exercises once a
month to help build loyalty and positive rapport between employees. As a shooting range owner, you have the opportunity to
combine activities with opportunities to educate your staff on your range
operations and products. Why not host an interdepartmental shooting contest in
your range? Make sure you create hype in the run-up by designating team names, making
T-shirts for the competitors, and disclosing the prizes in advance.
Consider activities outside your facility. For
example, invite and pay for staff to attend upcoming firearms shows and
shooting contests. Furthermore, take the time to learn about your employees’ hobbies
and look for opportunities to incorporate their interests into your group
excursions.
SOFT OPENING
A soft launch is essential for your shooting range business. Opening your
doors quietly or serving a limited audience before your grand opening will
allow you and your team to iron out the kinks, such as identifying which processes
need improvement and where more training is required. By ensuring your employees,
shooting range operation, and retail are performing at optimum capacity, you
will make an exceptional and long-lasting impression on your customers when you
officially open for business.
Authors:
Diana Rotolo
Diana joined Action Target in 2012 as an associate shooting range
consultant. She is currently the sales manager for range retail programs. From
selling and designing shooting facilities to helping range owners find the most
efficient and profitable approaches for operating their business, Diana has an
invaluable understanding of the shooting range industry from the customer’s
point of view.
Mikaela Hansen
As a technical and marketing
writer, Mikaela collaborates with multiple Action Target personnel to develop
installation manuals, user guides, bid specifications, press releases, and newsletters.
Communicating to a variety of audiences about Action Target’s products and
services has given Mikaela the opportunity to examine multiple dimensions of
the shooting range industry.
ACTION TARGET’S
RANGE SERVICES BUSINESS UNIT ANNOUNCES SIGNIFICANT GROWTH, NEW HIRES AND ENHANCED
AFTERMARKET SUPPORT
PROVO, Utah – April 16, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets and shooting supplies, is excited to report significant developments within the recently restructured Range Services Business Unit.
Action
Target’s Range Services Business Unit encompasses Action
Target’s aftermarket sales and services (such as recycling metals and filters), the online
store, AutoTargets™ and range maintenance.
“Action
Target takes pride in providing the most comprehensive aftermarket services in
the industry. By combining customer support, range retail programs and the
Action Target Store under the same umbrella, we have enhanced our relationships
with our customers and are better able to anticipate and respond to their
needs,” said Mike Birch, CEO at Action Target.
Recent enhancements
to Range Services include a new Rubber Berm Trap Cleaning Program.
Subsequently, Action Target has hired a dedicated program manager and
established a team of Rubber Berm Trap cleaning specialists. These specialists have been provided with custom-designed
vehicles to perform professional on-site trap cleaning services that are
compliant with state and federal standards. Additionally, the metals retrieved through the cleaning
process may be recycled through Action Target’s Metals Recycling Program.
Through this program, range owners opt to receive either the cash value of
their recycled metals or Action Target Store credit to purchase range products
and equipment.
Furthermore,
Range Services has employed another account manager to maintain a superior
level of customer service for Action Target’s expanded customer base. The territory assignments for
all account managers have been modified to integrate this addition to the team,
streamline support efforts and maximize customer success.
“As we
continue to focus on our turn-key solution strategy and examine how to meet and
exceed the expectations of range owners, we have welcomed the opportunity to
create new positions and redefine the responsibilities of various members of
our Range Services teams. With these developments we are well-positioned to
further optimize our services and grow the success of our customers,” said
Tyler Webster, Vice President and General Manager at Action Target.
About Action Target Inc.
Headquartered
in Provo, Utah, Action Target is a world leader in modern shooting range
technology. Action Target has designed and manufactured over 4,000 products and
has installed thousands of shooting ranges throughout the United States and in
many countries around the world. Action Target also designs systems and
conducts firearms training for law enforcement and various military divisions.
For more information about Action Target, visit www.ActionTarget.com. To learn more about
Action Target products or to purchase items online, visit www.ActionTarget.com/Store.
PROVO, Utah– February 28, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets, range services and supplies, announces a new organizational structure to optimize business operations and provide increased focus on customer support and aftermarket services.
In
January 2019, Action Target’s leadership announced a new organizational
structure to optimize its expanded product offering, aftermarket services, and
customer support. Action Target is now organized into three strategic business
units: Shared Services, Core Products, and Range Services.
Shared Services is led by Scott Wright, CFO at
Action Target. This business unit comprises Finance, Business Intelligence,
Information & Technology, Warehouse & Logistics, and Sourcing.
Core Products is led by Kevin Tomaszewksi,
Senior Vice President and General Manager at Action Target. This business unit
encompasses Marketing, Range Sales, Engineering, Operations, Project
Management, and Installation.
Range Services is led by Tyler Webster, Vice
President and General Manager at Action Target. This business unit includes the
Action Target Store, Aftermarket Services & Sales, Range Maintenance &
Warranty, Metals Recycling Program, and Rubber Berm Trap Cleaning.
“By
organizing company departments and teams within these units, we have effectively
aligned business operations, maximized talent, and consolidated strategic
planning,” said Michael Birch, CEO at Action Target. “These enhancements will
increase focus on customer needs, industry trends, and the shooter’s experience,
allowing us to continue driving innovation.”
The
new structure has also streamlined Action Target’s customer communication
channel, ensuring world-class support and valuable market feedback. Action Target
prioritizes synergistic customer relationships and utilizes customer collaboration
as a key element to its product development, decision-making process, and
influential market position.
“Our
customers are fundamental to our efforts in establishing and maintaining the
next generation of shooting ranges,” said Birch. “These changes in our
organizational structure will place a renewed emphasis on the customer, ensuring
better service, better input, and ultimately better products.”
About Action Target Inc.
Headquartered in Provo, Utah, Action Target is a world leader in modern
shooting range technology. Action Target has designed and manufactured over 4,000
products and has installed thousands of shooting ranges throughout the United
States and in many countries around the world. Action Target also designs
systems and conducts firearms training for law enforcement and various military
divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about
Action Target products or to purchase items online, visit www.ActionTarget.com/Store.
We will be exhibiting once again at the SHOT Show in Las Vegas, Nevada January 22-25. Stop by our booth and check out the innovation that is happening at Action Target to enhance the shooter’s experience at gun ranges.
One of the many innovations we will be introducing at SHOT Show is GENESIS, the most advanced target retriever on the market today.
Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and trust. Your brand goes hand in hand with your reputation, so it’s imperative you pay ample attention to this aspect of your business.
CUSTOMIZE YOUR EQUIPMENT
A consistent look and feel throughout your facility creates an impression of polished professionalism and reinforces your range’s brand. Action Target offers extensive customization options to make it easy to achieve this consistency. For example, we can manufacture shooting stalls decked with your company colors, apply your logo to your equipment, and design paper targets uniquely for your range.
There are additional ways you can brand your building, such as etching your range name and logo into doors, interior viewing windows, walls, floors, and tables. You can also draw attention to your building by making it highly visible with attractive lighting and signs. Consider placing company mascots or branded vehicles in strategic locations to catch the attention of passersby.
Furthermore, invest in merchandise customized with your name and logo. It’s more valuable than you might realize. Not only will your customers enjoy the swag, but they will also serve as ambassadors of your business when wearing and using your branded gear. The sky is the limit when it comes to what you can customize, be it apparel, patches, coasters, mugs, pens, flashlights, bumper stickers, and keychains. Remember, the experience your customer has with your brand impacts your reputation, so we recommend you purchase good quality items.
ALL-INCLUSIVE EXPERIENCE
While your facility may be a gun range primarily, it’s no secret that the success of your range is hinged on the quality of your customer’s experience. So why not make a name for yourself by offering more than a shooting space? For starters, ensure information about your products, services, and membership is readily accessible. Install markers to let customers know exactly where to go and with whom to speak if they have questions. Be aware that demonstrating expertise is critical when it comes to developing customer trust and loyalty, so take adequate time to educate yourself and your staff on range equipment, operation, and retail products.
It is also recommended that you invest in additional services, thereby creating a “destination location” for visitors. Such amenities may include:
Remember, you don’t have to break the bank to make your space more inviting. If funds are limited, consider a comfortable conversation area and luxury coffee station.
MEMBERSHIP PROGRAMS AND PERKS
Gun range membership programs are one of the best revenue builders a business can employ. They provide a reliable income, grow your customer base, and motivate shooters to return again and again. It benefits both you and your customers to build a solid and rewarding membership program. There are many ways to enhance these programs, such as multi-member discounts, family packages and corporate bundles. You can also advertise gift memberships for special occasions such as holidays, birthdays, and anniversaries.
When it comes to making your gun range membership program enticing and accessible, don’t be afraid to think outside the box. Consider combining memberships with discounted training classes. In addition to growing membership, this will also strengthen participation in your education platform. Furthermore, don’t hesitate to be creative in your approach to incentivizing membership and encouraging member participation. For example, nominate a “Member of the Month” and assign a prime parking space for this special member.
PROMOTIONS AND EVENTS
Product promotions and gun range events are a tried and true method for growing your business. While the options are countless, here are some suggestions to kickstart your creative ideas:
A special discounted item of the month. Educate range employees about the item and encourage them to discuss it with customers.
Member-only discounts on non-sale items. This shows loyalty to your members and promotes the perks of membership.
Offer discounted lane time during off-peak hours or during extremes in temperature when shooting outside is undesirable.
Host events such as special product release nights, date nights, zombie shoots, carnival night, costume parties, birthday parties, and bachelor/bachelorette functions.
Capitalize on local events such as rodeos, fairs, and elections. For example, recognize customers who participate in an election by offering them a free patch or T-shirt (adorned with your range logo, of course!).
Participate in charity fundraisers. Being active in your community has reciprocal benefits and raises awareness of your business.
Whatever your promotion or event may be, it is essential that you keep your members and followers in the loop via social media. Post well-timed, useful, and appealing information about product discounts, special rates, and upcoming events. Additionally, engage your followers by posting exciting images and stories during exciting and special occasions.
Beyond capitalizing on social media, invite a local news station to get the word out. It usually doesn’t require much effort to coordinate a media visit. Simply call the desired local radio or television station and provide event details. It’s a win-win situation: it provides content for the media and brings visibility to your business. Additionally, the presence of cameramen and broadcasting vans are an effective way to create hype and interest among those in the vicinity.
Remember to keep careful track of the performance of your promotions, gun range events, and advertising strategies so that you learn which efforts are most profitable. This will allow you to determine which activities you should repeat and evolve.
COMMUNITY ENGAGEMENT
Networking with other local businesses may not seem practical for the niche shooting range business. However, crossing industry borders and working with other businesses in the community provides you with the opportunity to appeal to patrons from other industries who may not have otherwise been aware of your business.
Exactly how do you work with your community and appeal to different demographics, thereby expanding your customer base? Consider sharing your facility, for starters. Make your classroom available to other groups that need a place to convene, such as self-defense clubs, scouting programs, charity organizations, and your local chamber of commerce. Furthermore, become acquainted with catering companies and event organizers. Let them know referrals are welcome and provide them with details regarding group discounts and other package deals.
We also recommend building a strong relationship with your local law enforcement agency. Consider offering special “closed-range” training sessions for officers. In addition, show your support of military members through exclusive product promotions, special membership rates, and discounted shooting range time. Having a reputation as a select training facility for law enforcement and military will have a significant influence on your brand and credibility. Moreover, your customers will be attracted to the prestige and bragging rights of training in a select range of police officers and military personnel.
You’ve undertaken the multifaceted process of planning, designing, and building an indoor shooting range. You’ve discovered that creating a viable, ballistically-safe facility is no small feat. In fact, the process can challenge even the most stout-hearted, second-amendment-supporting, gun-crazed patriot. However, you persevered because the satisfaction and rewards of owning and operating a shooting range can be substantial.
It’s just important that you remember a “build it and they will come” philosophy does not apply to your gun range business. Persistent effort, strategic marketing, and awareness of industry trends is required to attract, engage, and maintain your customers.
ACTION TARGET’S BEST PRACTICES
Action Target has been the world leader in shooting range design, technology, supplies, and aftermarket services since 1986. With our time and standing in the industry, we have become experts in how to develop and manage a successful shooting range. Over the next few months, we will be collaborating with key individuals across our organization to share our best practices with you. Our expertise will help you excel in the business of running your range, while making you aware of potential pitfalls along the way.
So that you know what to expect, we have divided these best practices into the following 8 categories. Each category will be fully explored in a dedicated future post.
1. Memberships and Marketing
In this post, we will discuss the importance of branding your range and products. Other topics we will cover include growing your customer base and enhancing customer relationships through product promotions, giveaways, loyalty points, multi-member discounts, and corporate events. We will also delve into lesser used marketing strategies, such as cross-promotion with the assistance of other local business.
2. Training your Staff
We will demonstrate how to amplify your success through great customer service. We will show why it is important to find employees who not only have broad gun knowledge but are also experienced in retail sales. Learn how to build a loyal and happy sales staff through incentive programs, specialized training, and strategic staff meetings. Discover the importance of leading your grand opening with a soft opening and how neglecting to do so may have significant repercussions for your reputation.
3. Retail Sales
This post will be dedicated to helping you understand how much inventory you will need based on the size of your retail space. We will examine the importance of stocking retail items according to demand and local needs, as well as maximizing your gross profit through tracking retail turns. We will also walk you through analyzing data from your point of sale system.
4. Website and Social Media
Successful businesses are familiar with free advertising through social media platforms. We will provide pointers on how to think outside the box for marketing your shooting range via other businesses in the community. You will also have access to our experience on branding and creating a “personality” for your shooting range as well as pointers for your website and other range events.
5. Engaging Your Customers
Learn how to implement and structure memberships. We will dive into concepts for developing classes that reach all ages, genders, and lifestyles and will also provide ideas for home and personal defense training. Additionally, we will discuss how adding gun build options and services to your retail offerings drives revenue.
6. Security
It’s vital that you protect your range adequately from criminal activity. We will highlight security, closed circuit cameras, various types of alarm systems, locking cases, as well as offer suggestions about how to safely store excess inventory. You will learn how to implement emergency protocols in the event of injury or fatalities and how to deter tragedies of this nature from occurring in your range.
7. Other Revenue Streams
We will teach you how to capitalize on other revenue streams for your shooting range business, such as recycling your lead and brass and saving money through dealer pricing programs with Action Target and other vendors. We will also examine how you can share your knowledge and experience of planning and building a shooting range with other interested parties.
8. Range Maintenance
One of the most important aspects of your business is keeping your range clean and safe. We will show you how to do this through scheduled maintenance protocols along with a maintenance log sheet. We will discuss how to train employees on required maintenance procedures and performing minor range repairs. All methods we disclose are compliant with OSHA and EPA standards to ensure the protection of your employees, patrons, and range equipment.
Action Target’s Deluxe 20 Bullet Collection System is the latest innovation in collecting bullets for recycling. The system attaches to the bottom of the Total Containment Trap™ deceleration chamber to collect bullets into 20-gallon drums. The drums can then simply unlatch from the chamber and roll out of place quickly and easily.
Below you will find a video 4 step process of installation, replacement and how to transport the barrels.
Step 1: Remove the Drum of the BCS Deluxe 20
Step 2: Use a Gantry Crane to Transport a Drum to a Recycling Pallet
Step 3: Use a Barrel Hawk Lift to Transport the 20 Gallon Drum to a Recycling Pallet
PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection.
The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap™. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into a 20-gallon drums. The drums, which are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.
Previously, ranges employing the Total Containment Trap™ system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.
“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.
The BCS Deluxe 20 works seamlessly with Action Target’s Metals Recycling Program. This program removes the hassle associated with spent metals and lead management. Within 72 hours of a phone call from range owners who are enrolled in the program, Action Target picks up, sorts and weighs the brass and lead collected in the range. The range owner is then issued a credit that can be applied to hazardous waste disposal services, ammunition and other range supplies found at Shop.ActionTarget.com.
Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 50 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs target systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store
###
Media Contact:
Jonathan Turnbow, Marketing Communications Manager
ACTION TARGET ANNOUNCES NEW PRODUCT, SHOW SPECIALS, AND CELEBRITY APPEARANCES FOR THE 2018 NRA SHOW
PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced that they will be exhibiting at the NRA Annual Meetings in Dallas, Texas with industry leading new shooting range technology, show specials and celebrity appearances by world champion shooter Max Michel.
Innovative products on display at the show will include AutoTargets an intelligently connected target system that allows shooters to interact with their targets in a way never before possible. The recently launched new steel target, the PT Scout will also be on display. Stop by to learn more of Action Target’s innovative shooting range technology including: The AWD Pro retriever, Steel Bullet Traps, Rubber Berm Bullet Traps, Shooting Range Ventilation, Metals Recycling and more innovative solutions for modern shooting ranges.
World champion shooter Max Michel will be at the Action Target booth #3956 on Friday, May 4, 2018 and Saturday May 5, 2018 from 12:00 – 1:00 p.m. Michel will be be giving shooting tips and discussing his experience in helping design the perfect steel target, The PT Scout. Michel will be signing autographs and taking pictures each day. Don’t miss this chance to learn from one of the very best shooters in the world.
To celebrate the NRA Annual Meetings, Action Target is offering 20% OFF all of their Steel and Paper Targets until May 31, 2018 as part of the NRA Show Special. Action Target will also be accepting new dealers at the NRA Show. Visit booth #8457 to sign up!
About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com
###
Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202
ACTION TARGET ANNOUNCES INNOVATIVE NEW EVERYDAY CARRY STEEL TARGET, THE PT SCOUT
PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges and innovative target systems has announced the release of a tool-free target system designed to utilize a 2×4, ring louder, maximize portability and allow for predictable splatter patterns.The PT Scout is Action Target’s first steel target that utilizes a 2×4. This innovative steel target stand can quickly collapse and locks together for easy storage and transport. Because it can break down into such a small profile and weighs as much as a gallon of milk, it allows for maximum portability for every shooter.
“When developing The PT Scout with Tom Yost and World Champion Speed Shooter Max Michel, we set three objectives; that it would ring louder, be more portable, and be more safe for shooters to use than any other steel targets that are offered today, we met each objective.” Chris Hess, Product Marketing Manager, Action Target.
The PT Scout is designed with a forward leaning 2×4. The smooth target plate sits on top in a bracket parallel to the wood. This means that bullets striking the plate are directed towards the ground and safely away from shooters, splatter and spall do not chew up the 2×4, a common problem in other 2×4 target stand systems. The target is also designed with a smooth target surface, integrating high-strength weld studs on the back of the target plate allowing sound waves to reverberate loudly, giving the shooter a much louder ring.
World Champion Speed Shooter Max Michel explains, “As a Pro Shooter, I get to shoot a lot but don’t have the ability to store all my gear at the range. Therefore, I’m looking for something mobile and easy to set up. It’s extremely light weight and easy to store in the back of the car. Once it’s ready to go, it’s the loudest ringing steel target I’ve shot yet. Not to mention the flat faced plate and angled design base makes it the safest target in the industry. I’m excited to get my season kicked off and training with the new PT Scout.”
The PT Scout will be available this summer from Shop.ActionTarget.com. Multiple head plates will be available with package pricing for clubs and teams who compete in Steel Challenge, 3-Gun and Scholastic Action Shooting Program events.
About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com
###
Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202
Florida’s Shooters World Earns
NSSF Five-Star Range Rating
NEWTOWN, Conn. – The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is pleased to announce that Shooters World has been recognized with the association’s Five-Star range rating. This is the first range in Florida to receive a star rating under NSSF’s revised evaluation system launched in 2016.
Shooters World is said to be the largest combination retail store, indoor firing range and firearms training center in the State of Florida with a footprint encompassing more than 62,000 square feet. Operating seven days a week, the shooting facility includes 27 pistol range lanes, and seven 100-yard rifle range lanes, all of which can handle .50-caliber fire and can be used for Shooters World’s many training programs. Customers can take advantage of everything from curriculums developed specifically for junior shooters and women to concealed carry, hunter safety and advanced skills classes. A generous rental gun program and an expansive retail center support the range and provide a complete shopping and entertainment experience to a steady stream of recreational firearms owners – from beginner to expert – serving the entire densely populated Tampa Bay metro area.
“We were certainly impressed with Shooters World when we awarded it our Five-Star rating under our original program,” said Zach Snow, NSSF Director, Range Services. “To say that we were wowed with what they’ve done since that first recognition under our previous rating program would be an understatement. This company’s team of professionals has demonstrated it is dedicated to providing a memorable customer experience to every person who walks through its doors. Combined with the high overall quality of the facility and the staff’s commitment to safety and education, Shooters World sets the bar for our elite Five-Star ranges.”
“All of us at Shooters World are humbled and grateful to receive the new Five-Star range certification and award,” said Bing Kearney, Shooters World owner. “Shooters World continuously strives to provide our customers, employees and vendors with the world’s best firearms experience in the exercise of our Second Amendment rights, while listening to our patrons and embracing change that improves our facility and services. This, along with our mandatory objective for providing outstanding customer service, makes for a very comfortable, family-oriented environment for all of our guests. The entire Shooters World Team here in Tampa is very honored to receive the new Five-Star rating and will always strive to exceed the new, more stringent criteria.”
NSSF’s highly respected Star-Rating Range Program works to encourage ranges of all sizes and locations to excel. Applying for rating requires answering a comprehensive questionnaire and business owner self-evaluation of the facilities, staff, community outreach and other criteria. Ranges that appear to meet the criteria for Four- or Five-star rating receive an on-site evaluation by NSSF staff. NSSF member ranges that meet a Three-star rating are recognized for being a part of the Star-Rating range family and are provided guidance to improve their facilities and achieve the higher two ratings. For more information, including instructions on how to apply for NSSF’s Star-Rating Range Program, visit www.nssf.org/ranges or contact Zach Snow at zsnow@nssf.org.
-30-
About NSSFThe National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.
April 20, 2017 | Action Target Rimfire Challenge Sponsorship
Parma, ID – – Action Target, the leader in modern shooting range development, equipment and services is proud to be a Gold Sponsor of the Northwest Championship Rimfire Challenge. The fifth-annual July 28- 29th event will bring both professional and novice shooters together for two days of challenging, yet fun shooting matches.
Sold out in a record setting four days, the event was open to all ages and all skills levels and is designed to be a fun and safe shooting match for the entire family. Incorporating both .22 caliber pistols and rifles, courses of fire are created with safety as the top priority but feature fun scenarios that meet shooters skill level. Considered to be one of the premier rimfire Championships in the nation, shooters from all skill levels will be participating, from professional shooters to first-time attendees.
The match has 12 Stages and 126 shooters arriving from 18 States and Canada. Thanks to the overwhelming success and generous sponsors, the prize table has grown incredibly fast and is presented in a luck of the draw format. This is a family friendly match that encourages shooters of all ages and skill levels come out and have a great time. Action Target expressed their enthusiasm to be sponsoring the NWRC. Seth Ercanbrack, Marketing Manager for Action Target tells us, “The NWRC is a match that we look forward to every year. The fun and friendly staff runs a well-organized match with an atmosphere that is hard to beat. Action Target is proud to be a sponsor for this premier NSSF Rimfire Challenge match.”
For more information on Action Target: www.actiontarget.com
801-377-8033
For more information on the 5th Annual NSSF Northwest Championship Rimfire Challenge: www.rc.parmarng.org
PROVO, UTAH – April 4, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges and steel targets for versatile firearms training, has announced the launch of a new innovative steel target, the PT Twist Rimfire.
The patent pending PT Twist Rimfire interactive target may be the most effective way to burn through your stock pile of 22lr. Made from 3/16 inch A514B steel, it combines rugged impact resistance with supreme reactivity on the range. Uniquely formed from a single piece of steel, there are no welds or bolts to break or ricochet providing a safe and long lasting target.
“Using the PT Twist shooters can develop their accuracy and acquisition skills as each shot walks the target further away. With two PT Twists side by side, shooters can challenge one another in an engaging duel that will quickly determine the best shot.” – Chris Hess, Product Marketing Manager.
About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit Shop.ActionTarget.com
Action Target’s Shoot House featuring Auto Target Hit Sense Technology.
Action Target’s MATCH™ is a 360°, live-fire, ballistically safe, shoot house designed for teaching and learning close quarter skills, like room clearing and hallway navigation, with realism and safety.
AutoTargets enhances training and the shooting experience. Each lift unit can be placed as a stand-alone target, or daisy-chained from a single air supply. Because AutoTargets is portable, it can be placed in any configuration or incorporated into any terrain. It is effective in shoot houses, Hogan’s alleys, and other close quarters combat environments, as well as open- eld, long distance training courses. A pressure sensitive target version is also available for use with non-lethal ammunition projectiles.
Although we spend a good deal of time discussing firearms and ammunition on this site, they wouldn’t be all that interesting to own without quality shooting ranges where we can exercise our rights. One company that’s often overlooked by the average shooter for its important contribution to the industry is Action Target of Provo, Utah.
Founded in 1986, Action Target started out by providing a pneumatic turning-target system for the Provo Police Department to use for training its officers. Over the years, this company has developed top-grade range technology favored by military and law enforcement around the world.
If you attend SHOT Show, you’ll find that Action Target takes up a section of floor space more like a city block than a booth slot. Today’s in-house options from Action Target include a variety of equipment such as portable interactive steel targets, eco-friendly bullet traps and entire training structures like the ALERRT shoot house. A tour of its production facility revealed just how much steel the company processes into range equipment.
As much as we can appreciate the services and facilities that help keep our country’s service personnel sharp, most of us will never get to use them. I wanted to learn more about how Action Target is tackling the training needs of John Q. Public. To answer this question, I was invited to company headquarters where I was introduced to the AWD Range System, one of the more advanced options currently installed at commercial indoor ranges.
The AWD, or All Wheel Drive target support (called a target retriever), was just one part of the complete set of furniture at the test range I visited. The shooting stalls, ceiling-mounted rails, noise abatement, bullet trap and ventilation were all selected from Action Target Offerings. These elements all came together to form a professional grade, clean-lined shooting environment that was comfortable and convenient to use.
Traditional square ranges, which wheel paper targets back and forth, are useful for developing important marksmanship skills such as forming a sight picture, trigger press and reloading. Paper targets also have the advantage of being fairly inexpensive. However, back-and-forth targets don’t offer much more than that. Even the most devoted shooting enthusiast can, at times, find traditional square ranges to be a little tedious.
The AWD system employs the rail-mounted target retriever paired with a programmable, wireless touch-screen control pad. The retriever is fast, smooth and quiet, traveling at up to four yards per second. It’s also accurate, consistently stopping along the rail within 0.5″ of its programmed position. The retriever’s paper-target clamp is motorized to rotate 360 degrees. This allows it to display the front, back and side edge of the target toward the shooter and present a variety of shoot/don’t shoot configurations as the target changes locations.
What makes the AWD system such an interesting and useful update to square-range shooting is software programmed into the wireless touch control. To keep folks engaged, it’s preloaded with more than two dozen different games and drills developed by professional instructors. Beginner, intermediate and advanced formats are available for pistols and rifles. The Pistol Qualification Drills can be used by civilians or law enforcement to practice using standardized qualification scenarios. The personal-defense programs provide self-guided training with charging, reload and decision-making drills, while the game programs keep things interesting.
One of the system’s programmed behaviors that was refreshing and challenging to work with is called a “tease” function. There are times that when the target is turned edgewise, it will twitch as if it’s about to turn, but then it doesn’t. In other words, it tries to fake you out once in a while! If you’re too quick on the trigger you’ll send a round hurdling downrange into empty space.
The AWD’s programmable controls and the option to use a wide variety of different paper targets make the system one of the most flexible indoor shooting experiences available. Using a duty-size Smith & Wesson M&P 9 mm pistol provided by the staff, I started off with a basic shoot/don’t shoot drill with the target stopping, turning to face me and then moving further away for the next series of shots. Simple exercises are a great place to start for the beginner or to get warmed up.
Then we switched over to an intermediate skills drill using a target with much smaller round strike zones. The target’s face times were much shorter, varied in length, and the target would tease me from time to time. This was much more challenging. For those ranges that choose to add it, the system includes advanced lighting features. Choose from a constant on “daylight” white light, or low-light situations that include simulated muzzle flashes or police-car strobe lights.
The shooting session wrapped up with self-defense scenarios, which can provide a real eye-opening experience. Unlike most ranges, where the targets usually rest a good ways out, the AWD can be programmed to drive a paper target straight toward the shooter at high speed to simulate the charge of an assailant. In my case, we used an image of an attacker wielding a knife. I caught myself “rubber necking” with this target a couple of times.
When drivers become focused on an accident at the side of the road, their hands will turn the steering wheel toward that spot, causing the car to drift out of its lane. As the target charged me from several yards away, I had a few shots drift from center to the left side of the target as it rushed up to me. That’s where the knife was, over on the left side. As the threat drew closer, I let my attention drift from center mass to the knife. As a result, the shot placement followed. Details like these can only be learned through personal experience.
The Action Target AWD system has been installed at commercial shooting ranges all around the country. Just follow this link and use the map at the bottom of the page to locate a facility near you. And as long as you’re on the site, take a few minutes to look over the top-notch selection of portable steel targets the company offers as well.
DELIVERING AN ADVANCED RUNNING MAN TRAINING SYSTEM.
PROVO, Utah – September 26, 2016 – Action Target INC., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of the Dual Running Man Pro, the most powerful and feature-rich running man system ever designed.
The DRM Pro boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other.
The DRM Pro includes industry leading technology, with added features such as built-in Wi-Fi, easy to use control interface that runs on a tablet or smart phone. The DRM Pro integrates with our range control software for advanced features and functionality. All components of the DRM Pro are IP54 compliant for year-round outdoor and indoor use. The DRM Pro is capable of traveling at variable speeds, up to 20 feet per second, which allows for a more advanced target acquisition training. The DRM Pro boasts high precision encoders to ensure target positions are accurate to within 6 inches. The modular ratcheting mechanism on the DRM Pro make cable tensioning quick and easy.
The DRM Pro is the perfect running man training system because it allows users to advance their training by having duel targets moving independent of one another. This allows trainers to designate one as a non-shoot and the other as a target. This will add stress and reality to training scenarios, allowing the user to develop and improve their decision making skills.
For more information about the DRM Pro or to purchase yours today, call 801-377-8033
ACTION TARGET LAUNCHES THE GUARDSMAN SHOOTING STALL. THE LOW-COST SOLUTION.
PROVO, Utah – October 26, 2016, Action Target Inc., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of its newest shooting stall – The Guardsman Shooting Stall. The Guardsman Shooting Stall is geared towards providing a lower-cost option for gun ranges looking for a more economical stall partition solution. The Guardsman Shooting Stall features a rugged, yet simple design that retains the industry-leading ballistic standards to which Action Target proudly holds itself.
The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table with a non-slip rubber top and an optional lower shelf that adds a functionality for shooters that is unmatched in the industry.
“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.
The quick and easy installation of the Guardsman cuts down the cost and time of installation. The Guardsman is a low-cost option for gun ranges that are looking for a more economical stall partition solution. The Guardsman retains Action Target’s industry-leading standards and is compatible with all Action Target retrievers.
The Guardsman Shooting Stall is available for order today and may easily be retrofitted into any existing ranges. For more information visit https://www.actiontarget.com/Guardsman or to purchase the Guardsman, call 801-377-8033.
Action Target Elevates Shooting with New Retriever
PROVO, Utah – Action Target Inc., the leading manufacturer of shooting ranges, today announced its release of the All Wheel Drive (AWD) Pro: a new target retriever proven to take ranges to the next level.
The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.
“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills. Not only will shooters benefit from this new equipment, but the range will as well,” said Jesse Nelson an Action Target Product Marketing Manager.
The AWD Pro was recently installed at Nashville Armory in Nashville, Tennessee, where shooters were ecstatic with the update. After the installation, ammunition consumption increased over 23% and 89% of shooters said they enjoyed the new retriever over traditional range equipment. Another interesting statistic was that over 80% of shooters interviewed said they would drive farther and pay more to use the new equipment over traditional range equipment.
These numbers can be attributed to the addicting shooting scenarios the AWD Pro offers. These preloaded games and drills were developed by leading firearms trainers and challenge every shooter no matter their skill level. Whether shooters are trying to improve their previous score on a drill or are competing with their friends with one of the games, shooters will find themselves using more ammunition and feeling more satisfied when they leave the range. Plus, the fun environment of competing with friends on challenging drills adds an element that shooting ranges have lacked in the past and will keep shooters coming back for more.
The AWD Pro’s friendly touch screen user interface also plays a part in the new shooter experience. With its intuitive and engaging design, users are able to control more including: shooting distance, stall lighting, target lighting, target behavior, time drills and more. All of these features give the shooters more freedom, putting them in charge of their experience at the range.
“This product is just one of many future developments that testifies of Action Target’s long-term commitment to developing the shooter’s experience as well as breathing new technology and innovation into the shooting range industry. We are convinced the AWD Pro will meet the needs of today’s shooters by promoting skill building, competition and an overall higher engagement with the shooting sports,” said Kevin Tomaszewski, Action Target’s Vice President of Marketing and Engineering.
The AWD Pro gives shooters a whole new experience of improving their shooting skills while having a good time, making it the reason ranges with the AWD Pro will become the go to destination. To learn more about the AWD Pro visit link: www.actiontarget.com/products/awd_pro.
ACTION TARGET ANNOUNCES INNOVATIVE NEW PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2017
PROVO, UTAH – January 2, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced the launch of new innovative shooting range technology, including: The Dual Running Man Pro, The AWD Pro, The Guardsman Shooting Stall, The American Series Shooting Stall, the PT Gong Series and the PT Twist Rimfire steel targets. Visit the Action Target booth #14568 at SHOT Show 2017 for live, hands-on demonstrations.
Duel Running Man Pro
Created to exceed the standards of Law Enforcement training and professional shooters, DRM Pro provides first-of-its-kind precision control, acceleration, speed, and programmability. These features have the unique simplicity of being controllable from your own tablet, smart phone or PC. The DRM Pro offers instructors the ability to train for and replicate real-worlds scenarios. Within the new user’s interface, instructors can input the speed of each runner independently from 2-20 feet per second, move the target along the track by sliding the on-screen target indicator to any positon, and receive real-time validation on the screen for speed and track position.
Action Target’s Product Marketing Manager Chris Hess explains, “Developing the DRM Pro has been exciting. The more time we spent with top Law Enforcement trainers and professional shooters, the more we realized there was an opportunity to fill the technology void in training. This product is the perfect upgrade to any range looking to modernize their equipment and outfit their instructors with the ability to provide world-class training.”
Tempe PD firearms instructor and competitive shooter Kyle Schmidt said, “This is most versatile moving target system I have ever used. Instantly making changes on my device screen gives me more time with trainees and allows me to customize the training on the fly for any need without changing equipment.”
All Wheel Drive Pro Target Retriever
The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.
“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills.” – Jesse Nelson, Action Target Product Marketing Manager.
The Guardsman Shooting Stall
The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table or extended rifle table with a non-slip rubber top and an optional lower shelf that adds functionality for shooters that is unmatched in the industry.
“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.
PT Twist
The patent pending PT Twist Rimfire interactive target may be the most effective way to burn through your stock pile of 22lr. Made from 3/16 inch A514B steel, it combines rugged impact resistance with supreme reactivity on the range. Uniquely formed from a single piece of steel, there are no welds or bolts to break or ricochet providing a safe and long lasting target.
“Using the PT Twist shooters can develop their accuracy and acquisition skills as each shot walks the target further away. With two PT Twists side by side, shooters can challenge one another in an engaging duel that will quickly determine the best shot.” – Chris Hess, Product Marketing Manager
The PT Twist Rimfire will be available February 2017 at the new Store.ActionTarget.com with an MSRP of only $25. Stop by Action Target booth #14568 at SHOT Show 2017 to sign up as a dealer.
PT Gong Series Steel Target
Hanging a piece of steel down range isn’t new, but it has never been more affordably or of higher quality. Action Target is proud to offer more than 30 new target shapes and thicknesses to hang from any chain, rope or the innovative The Last Stand target hanging system.
Precision shooters will enjoy circles from 4-18 inches. IDPA and IPSC Torsos for training and sportsmen will love shooting our life-size animal shapes including: Boar, Coyote and Prairie Dog. .25 inch, .375 inch and .500 inch are available.
“Action Target prides itself in the highest possible quality AR500 Steel. As one of the largest buyers in the world we are able to pass on our quality and low cost to our loyal customers.” – Chris Hess, Product Marketing Manager.
MSRP $10 – $150 Available February 2017
Visit booth #14568 at SHOT Show 2017 to become a dealer.
The American Series Shooting Stall
The American Series Shooting Stalls provide ranges an unparalleled ability to customize their range. The extra deep stalls, built in muzzle blast barriers, integrated lighting and floor to ceiling walls provide shooters a comfortable atmosphere unrivaled in the industry. Ranges will love the ability to make their stalls truly unique.
Customers may choose from one of our standard designs or customize literally every element of the stall to match their range’s design and needs. An on-staff interior decorator is available to assist ranges with their selections.
“Ranges are constantly looking for ways to set them apart in today’s competitive market. With the American Series Shooting Stalls, ranges now have the ability to customize every aspect of their stalls, providing shooters the most unique, luxurious and comfortable environment possible.” – Jesse Nelson, Product Marketing Manager, Action Target.
Range Security
Action Target now combines all security solutions into one easy-to-use system. Video confirmation and two-way audio prevent incidents and reduce false alarms to less than 1%. Trained security professionals review alerts 24/7. The advanced video analytics offer a number of reliable alerts to provide accurate threat assessment. Stay connected, arm/disarm your security system and view live video from anywhere.
“Our security solutions provide ranges the highest level of confidence. By integrating cutting edge technology and industry leading hardware we are able to provide a tailored solution unmatched in the industry.” – Jesse Nelson, Product Marketing Manager, Action Target.
LE Targets Rebrand to Action Target
Action Target is excited to announce the successful rebrand of Law Enforcement Targets. All of the paper targets, cardboard targets and range supplies sold by www.letargets.com can now be found on the new Action Target store: Shop.ActionTarget.com
SHOT Show attendees looking for Law Enforcement Targets will find them at Action Target’s booth #14568 near the “Dealer Services” section. New and current dealers are encouraged to visit the booth to take advantage of special pricing and SHOT Show specials.
PROVO, Utah – December 12, 2016 – Action Target Inc., the leading manufacturer of modern shooting ranges, announced the dates for the 2017 Law Enforcement Training Camp. The training will take place September 11-15, 2017 in Thistle, Utah. To register click here.
Action Target provides world-class instructors and schedules the week with elite courses that are filled with high volume shooting. LETC is designed to aid firearms instructors from across the country in their training effectiveness, allowing them to pass those skills along to officers in their respective agencies.
“We’re proud of the success of our LETC program. It’s a unique opportunity for ATI to show its ongoing support for our law enforcement by providing this elite training program. Members of Law Enforcement everywhere are the reason why we do what we do. This year we have received the highest accolades from LETC attendees and we are very excited to expand the program for next year!” -Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.
Target Inc. Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.
We are excited to announce that we have released the first edition of the new Action Target Newsletter! Your one-stop shop to stay updated on all things Action Target!
Veteran’s Day is a time for Americans to remember and honor those that have fought as well as thank those that currently fight for our freedom. Undoubtedly Veterans Day is a different experience if you are a Veteran. We decided to ask Steve Owens here at Action Target what Veterans Day means to him.
Steve Owens, United States Air Force (28 years)
“To be perfectly honest, for me Veterans Day has mostly been just another day. I usually try to get through it unnoticed. I still become uncomfortable when someone thanks me for my service after noticing my retired ID card. It is not that I am not proud that I served, I guess I just remember too well the Vietnam days and how badly Vets were treated at that time. Despite having served in the Air Force for 28 years myself, when I think of “Veterans” I still picture people like my Father, Grandfather and a handful of uncles that served during WWII and a great uncle that survived the trench warfare in Europe while serving during WWI. Time and opinion being what they are, wars and warriors go in and out of fashion driven by the prevailing views of society at that moment. These opinions are but fashions, rolling as waves upon the seas forged by the tidal forces of public opinion. Sometimes we surf upon the crests, other times we drown in the depths of their troughs. At times the hero, other times the goat. That is often the lot of the veteran and so often one never knows which appellation to expect… except perhaps on November 11th.”
Join us in saying thank you to all of the men and women who fight to protect our freedoms!
PROVO, Utah – Action Target today announced official dates for the 2016 Law Enforcement Training Camp (LETC), an annual event featuring advanced firearms training presented by many of the best instructors in the industry.
LETC 2016 DATES: SEPTEMBER 12 – 16, 2016
Now in its 24th year, LETC brings together over 140 of the very best firearms and tactics instructors from around the world for five-days of intensive firearms training on Action Target’s state-of-the-art shooting ranges.
"We’re very proud of the LETC program and the opportunity it provides for Action Target to give back to the community. Each year we receive the highest accolades from attendees and supporters. LETC 2016 will bring new courses, better ammo purchasing and shipping opportunities, more vendors, and much more," said Seth Ercanbrack, Marketing Communications Manager at Action Target.
Agencies and trainers interested in attending LETC 2016 are encouraged to subscribe to the Action Target email communications list. Learn more about Action Target’s Law Enforcement Training Camp at https://www.actiontarget.com/LETC.
LETC 2015 Video Highlights
About Action Target
Target Inc. Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.
1. Memberships and Marketing
2. Training your Staff
3. Retail Sales
4. Website and Social Media
5. Engaging Your Customers
6. Security
7. Other Revenue Streams
8. Range Maintenance
Action Target’s Deluxe 20 Bullet Collection System is the latest innovation in collecting bullets for recycling. The system attaches to the bottom of the Total Containment Trap™ deceleration chamber to collect bullets into 20-gallon drums. The drums can then simply unlatch from the chamber and roll out of place quickly and easily.
