Action Target Inc. Fortifies Future with Strategic Equity Investment from Praesidian Capital

Provo, UT – December 5, 2023 – Action Target Inc. (“Action Target”), the global leader in modern shooting range solutions and services, proudly announces a significant milestone with the completion of a strategic equity investment from Praesidian Capital. Praesidian Capital, a distinguished private equity firm headquartered in Oklahoma City with global offices in New York and London, has demonstrated its commitment to Action Target’s growth trajectory.

Having previously made a debt investment in Action Target in 2016, Praesidian Capital’s latest equity investment solidifies the partnership, emphasizing Action Target’s position as the industry leader. Over the past four decades, Action Target has consistently delivered comprehensive end-to-end solutions, setting the standard for safety and innovation in shooting ranges across commercial, law enforcement, educational, and military sectors worldwide.

“We are excited about this equity investment in Action Target,” commented Jason Drattell, Praesidian Founder. “Action Target is the industry leader with an exceptionally talented management team. We look forward to working closely with the Action Target team to deliver best-in-class services to the market while delivering strong returns to our investors.”

Mike Birch, Action Target CEO, added, “We are thrilled to have the support and to be working again with the Praesidian team. Action Target has significant momentum going into FY 2024 and this partnership will enable our team to execute on an aggressive growth strategy as we continue to expand the business into new markets and areas around the globe.”

Tom Duffy, Praesidian Capital Partner, added, “We are delighted to invest in Action Target and collaborate with this world-class management team. Action Target is a great addition to the Praesidian Capital equity portfolio, and we look forward to a successful outcome for the team and our investors.”

About Action Target 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on critical products. As the industry’s broadest end-to-end solution provider, Action Target offers a comprehensive selection of aftermarket range services, including parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.

Embark on a journey into the future of shooting range excellence with Action Target.

Learn more about Action Target at

About Praesidian Capital

Praesidian Capital is an innovative private investment firm focused on controlling investments in private lower middle market businesses in the United States, United Kingdom, Germany, and, selectively, Northern Europe. For more information, visit

To discuss prospective investment opportunities, please contact:

Jason Drattell, Founder –, (212) 520-2620

Tom Duffy, Partner –, (212) 520-2617

Revolutionizing Shooting Range Excellence at SHOT Show 2024

PROVO, UTAH – December 2023 – Action Target Inc., the global leader in modern shooting range solutions and services, is set to captivate the industry at SHOT Show 2024. This event, the largest gathering for professionals in shooting sports, hunting/outdoors, and law enforcement industries, will unfold at the Venetian Expo and Caesars Forum in Las Vegas, Nevada, from January 23rd – 26th, 2024. At Booth #12816, Action Target invites attendees to embark on an immersive journey into the future of shooting range technology, where innovation knows no bounds.

Renowned for providing a comprehensive end-to-end solution for shooting range facilities across commercial, law enforcement, educational, and military sectors worldwide, Action Target sets the bar for excellence. Our commitment to success is unwavering, simplifying the process for customers who seek to build, expand, or elevate their shooting range facilities. Working with key industry partners like VirTra, Redgaurd, and AutoTargets further expands Action Target’s capabilities and provides unique solutions often required as part of our customer’s training facilities.

“As the trusted partner at every stage of a range project, we are not just presenting products; we’re unveiling the future of shooting range technology. Action Target is thrilled to showcase the most cutting-edge and innovative solutions that embody our relentless commitment to excellence,” states Mike Birch, the CEO at Action Target. “This event is not just a display; it’s a testament to our dedication to building the safest and most advanced shooting ranges possible.”

Experience the Future – Event Highlights:

  1. PRODUCT UNVEILING: Witness the revelation of cutting-edge shooting range equipment designed to redefine safety, functionality, and user experience standards.
    1. SmartRange AXISTM Range Control System
    2. Target Systems and Retrievers  
    3. Shooting Stalls
    4. Steel & Rubber Bullet Traps
    5. TAC & MATCH Shoot House
    6. Modular Ranges
    7. Simulation Training
    8. Range Services
  2. LIVE DEMONSTRATION: Immerse yourself in the experience as Action Target unveils live demonstrations featuring state-of-the-art shooting range systems and targets. Feel the power and precision firsthand.
  3. EXPERT CONSULTATIONS: Engage in exclusive one-on-one discussions with our industry experts, gaining insights into the latest trends and answering your burning questions about our range products and services.

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at

Igniting Passion For Precision: Payson High Welding Students Tour Action Target

Payson High Welding Students Tour Action Target

“Not just anyone gets to weld for Action Target,” Steve Williams, Operations Manager for Action Target, told Payson High School students before their facility tour, “The industry says a 1/8” tolerance is acceptable – here at Action Target we will flag and pull production any work that doesn’t exceed 1/32” precision.”

At Action Target, we believe in inspiring the next generation of innovators, especially in the great Nebo School District of Utah County we get to call home. A group of 50 eager students from Payson High School’s welding program stepped into the heart of our manufacturing facility to bridge the gap between education and industry. Unique from many environments manufacturers work in, Action Target employees enjoy comfortable temperatures throughout our 100,000sqft facility due to no open flames being used. Coupling that with the clean working environment, we had several motivated students asking for business cards and advice on how to get hired.

Insights From Action Target Welders

Students gained perspectives from Action Target welders as young as 18 years old and as old as 71, highlighting a major benefit of learning this skill as it provides longevity in career. Students were able to learn from some who continued welding their entire professional life, and others who have used welding as a steppingstone into manufacturing, engineering, entrepreneurship, and more. “Welding is a valuable skillset, and even as we consider new state of the art machinery, we still want trained welders to be running those machines,” Trent Peterson, Manufacturing Engineer, advised on his tour.

The Manufacturing Process at Action Target

Students were guided through the various stages of production; from initial design concepts, to the burn tables, then stations set up for bending steel, welding, painting, and the final assembly of our state-of-the-art systems. Hannah Evanson, Manufacturing Engineer, mentioned to her tour group “welding and really the entire manufacturing process requires as much creativity as it does plain hard work. When you break it down that’s really what we do here, we get creative in designing anything that might work better, we find raw materials that would make that idea feasible, and through that process we end up building better and safer shooting range equipment than what existed before us”.

Bridging the Gap Between Classroom and Workplace

By exposing students to real-world applications of the skills they’re learning, we aim to bridge the gap between the classroom and the workplace. Students left our facility with a newfound appreciation for precision engineering and the world of manufacturing. The job market is bright for creative and hard-working individuals that learn how to weld, and Payson High’s program exemplifies these next generation professionals we would be proud to work alongside in the future.

For more information about working at Action Target or to view our current openings, please check out our Careers Page.

Igniting Passion For Precision: Payson High Welding Students Tour Action Target

Optimizing Comfort and Safety: Shooting Range HVAC Solutions by Action Target

What is a Shooting Range HVAC?

Shooting Range HVAC refers to the specialized Heating, Ventilation, and Air Conditioning systems designed for shooting ranges. These systems are engineered to maintain proper ventilation, control air quality, and regulate temperature and humidity levels within the range environment. Shooting Range HVAC systems play a critical role in ensuring the safety, comfort, and well-being of shooters and staff.

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Why is Shooting Range HVAC Important?

Proper HVAC systems are vital in shooting ranges to safeguard the health of everyone inside. Efficient ventilation and air filtration mechanisms prevent the buildup of lead dust and other harmful pollutants generated during shooting activities. Maintaining a consistent temperature and humidity level not only enhances the comfort of shooters but also ensures the longevity of firearms and ammunition. Additionally, a well-ventilated range reduces airborne contaminants, providing a safer atmosphere for both short-term visitors and long-term staff.

When Should I Invest in a Shooting Range HVAC?

Investing in a high-quality HVAC system for your shooting range is essential from the initial design phase. Proper ventilation and climate control should be integral components of any new range construction or renovation project. Additionally, if you’re experiencing issues with air quality, temperature fluctuations, or ventilation inefficiencies in your existing range, it’s crucial to consider upgrading your HVAC system. Addressing these concerns promptly enhances the overall shooting experience, promotes safety, and ensures compliance with environmental regulations.

Shooting Range HVAC and Action Target

Action Target understands the significance of optimal HVAC solutions in shooting ranges. Our experts specialize in designing and implementing state-of-the-art HVAC systems tailored to the unique requirements of shooting facilities. When you choose Action Target, you’re not just investing in an HVAC system; you’re investing in a comprehensive solution that prioritizes the well-being of your shooters and staff.

Our HVAC systems are engineered for efficiency, reliability, and sustainability. We employ cutting-edge technology to create environments with superior air quality, precise temperature control, and efficient ventilation. With Action Target’s HVAC solutions, you can enjoy a shooting range experience that combines safety, comfort, and performance.

Elevate your shooting range to new heights of excellence by partnering with Action Target. Our commitment to innovative HVAC solutions ensures that your range maintains superior air quality, allowing everyone to focus on what matters most—enjoying the art and science of shooting in a safe and comfortable environment. We offer the most complete solution for shooting range HVAC in the industry from design to replacement filters to advanced HVAC maintenance.

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Optimizing Comfort and Safety: Shooting Range HVAC Solutions by Action Target

Mastering Shooting Range Safety: The Steel Bullet Trap Guide by Action Target

What is a Steel Bullet Trap?

A steel bullet trap is a specialized apparatus used in shooting ranges to safely capture and contain bullets fired by shooters. It consists of a steel chamber equipped with angled plates that direct the bullets into a collection container. This design not only traps the bullets effectively but also prevents dangerous ricochets, ensuring a controlled and secure shooting environment.

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Why Are Steel Bullet Traps Important?

Steel bullet traps are vital for shooting range safety. By securely capturing bullets, they prevent lead dust and other hazardous materials from becoming airborne, protecting both shooters and range staff from exposure. Additionally, steel traps eliminate the risk of bullet fragmentation, reducing maintenance costs and enhancing overall safety standards. Their durability and reliability make them a fundamental component in modern shooting range designs.

When Should I Use a Steel Bullet Trap at My Shooting Range?

Steel bullet traps should be used in all shooting ranges, especially indoor facilities where lead exposure and noise pollution are significant concerns. Whether you’re designing a new range or upgrading an existing one, implementing a steel bullet trap is essential. Their effectiveness in containing bullets and minimizing the potential for accidents makes them a wise choice for any shooting range environment.

Steel Bullet Traps and Action Target

At Action Target, we’re pioneers in shooting range solutions, and our steel bullet traps exemplify our commitment to safety and innovation. Our traps are meticulously engineered to meet the highest industry standards. By choosing an Action Target steel bullet trap, you’re investing in a product designed for longevity, efficiency, and ease of maintenance.

Action Target doesn’t just provide bullet traps; we offer comprehensive support from concept to installation. Our team of experts collaborates with you to create a customized solution tailored to your shooting range’s specific needs. When you partner with Action Target, you’re choosing a legacy of excellence in shooting range safety.

Incorporating our top-tier steel bullet traps into your shooting range ensures a secure, clean, and sustainable environment for shooters and staff alike. Trust Action Target to elevate your shooting range experience to unparalleled levels of safety and precision.

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Mastering Shooting Range Safety: The Steel Bullet Trap Guide by Action Target

AR550 Steel Targets: Durable and Dependable

What is AR550 Steel?

AR550 steel stands as a pinnacle of durability and resilience in the world of shooting range targets. It’s a high-strength, abrasion-resistant steel alloy with a Brinell hardness rating of 550, indicating exceptional resistance to wear and deformation. AR550 steel is specifically engineered to withstand the impact of high-caliber ammunition, making it a top choice for shooting range targets, armor plating, and various industrial applications.

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Why is AR550 Steel Important?

AR550 steel is crucial for shooting range targets due to its unparalleled toughness. Its ability to withstand repeated impacts from bullets ensures longevity and safety on the range. This durability translates into cost-effectiveness, as targets made from AR550 steel require less frequent replacement, reducing overall maintenance expenses. Additionally, its reliability fosters a safer shooting environment, preventing dangerous ricochets and ensuring a consistent shooting experience for both novice shooters and seasoned professionals.

When Should I Use AR550 Steel at My Shooting Range?

AR550 steel should be your go-to choice for shooting range targets, especially in high-volume and high-caliber shooting environments. Whether you’re operating a professional law enforcement training facility or a recreational shooting range, AR550 steel targets guarantee longevity and safety. They are ideal for rifle and pistol training, providing shooters with immediate, audible feedback upon impact. Use AR550 steel targets during regular training sessions, competitions, and tactical drills to enhance marksmanship skills and promote a secure shooting atmosphere.

AR550 Steel and Action Target

At Action Target, we elevate your shooting experience with the unmatched durability of AR550 steel. Our cutting-edge target systems are crafted from premium AR550 steel, ensuring superior performance and longevity. By integrating AR550 steel into our targets, we provide shooters with reliable, precise, and consistent feedback, enhancing the training and practice of marksmanship. Action Target’s commitment to quality and innovation shines through in our AR550 steel targets, setting new industry standards and ensuring a world-class shooting experience for all.

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AR550 Steel: Unveiling Durability in Shooting Range Targets | Action Target

Explore Cutting-Edge Range Systems by Action Target

What are Range Systems?

Range systems encompass a wide array of equipment and technologies designed to enhance the shooting experience. These systems include target retrieval mechanisms, automated scoring systems, safety features, and advanced training tools. Range systems include all essential components of modern shooting facilities, ensuring seamless operation, precise target control, and enhanced safety protocols.

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Why are Range Systems Important?

Range systems are crucial for optimizing the shooting experience for enthusiasts, law enforcement professionals, and military personnel. Advanced target retrieval systems allow shooters to customize their training scenarios, providing a dynamic and engaging environment. Automated scoring systems enhance accuracy and provide immediate feedback, enabling shooters to track their progress effectively, especially when coupled with our premium paper shooting targets. Moreover, integrated safety features within range systems help prevent accidents, ensuring a secure environment for everyone on the range.

When Should I Implement Range Systems at My Shooting Range?

Implementing range systems is essential for both new shooting range constructions and existing facilities aiming to upgrade their offerings. Whether you’re opening a commercial shooting range, managing a law enforcement training center, or operating a private shooting club, integrating cutting-edge range systems should be a top priority. These systems create a more interactive, enjoyable, and safe shooting experience, attracting shooters of all levels and interests.

Action Target’s Range Systems Lead Shooting Range Technology

At Action Target, we are at the forefront of developing innovative range systems that set new industry standards. Our range systems are designed to provide exceptional user experiences, combining precision, reliability, and safety. From advanced target retrievers to interactive shooting scenarios and sophisticated automation, our range systems transform traditional shooting into an immersive and dynamic activity.

When you choose Action Target’s range systems, you’re investing in state-of-the-art technology and expertise. Our team works closely with shooting range owners and operators, customizing solutions to meet specific requirements and objectives. With Action Target, you can revolutionize your shooting range, attract a diverse audience, and offer an unparalleled shooting experience that keeps enthusiasts coming back for more. Experience the future of shooting with Action Target’s cutting-edge range systems.

Elevate Your Shooting Experience: Exploring Cutting-Edge Range Systems by Action Target

What is a Rubber Berm Trap?

What is a Rubber Berm Trap?

A rubber berm trap is an innovative and environmentally friendly bullet containment system used in shooting ranges. Unlike traditional backstops, rubber berm traps utilize a combination of rubber granules and specialized ballistic materials to safely capture and contain bullets fired by shooters. The design allows for bullets to penetrate the rubber surface, gradually decelerating them until they come to a complete stop within the trap. This unique approach significantly reduces the risk of ricochets and ensures a safe shooting environment.

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Why are Rubber Berm Traps Important?

Rubber berm traps are essential for shooting range safety due to their superior bullet containment capabilities. They minimize the potential for lead dust and other harmful materials to become airborne, significantly reducing health risks for shooters and range staff. Additionally, rubber berm traps offer easy maintenance and lead reclamation, making them both cost-effective and environmentally responsible. Their ability to handle a wide range of calibers and projectile types makes them suitable for various shooting activities, from recreational shooting to law enforcement training.

When Should I Use a Rubber Berm Trap at My Shooting Range?

Rubber berm traps are ideal for all types of shooting ranges, especially indoor facilities where proper bullet containment and environmental safety are paramount. Whether you’re constructing a new shooting range or upgrading an existing backstop, opting for a rubber berm trap is a smart choice. Their efficiency, safety features, and eco-friendly design make them a preferred option for shooting range owners and operators who prioritize both user safety and environmental sustainability.

Rubber Berm Traps and Action Target

At Action Target, we lead the industry in providing cutting-edge rubber berm traps that redefine shooting range safety. Our traps are engineered to meet the highest standards of performance and durability. When you choose Action Target’s rubber berm traps, you’re investing in a solution that not only ensures the safety of everyone at your shooting range but also reflects your commitment to environmental responsibility.

Our team of experts collaborates closely with shooting range owners, architects, and operators to create customized rubber berm trap solutions tailored to specific needs. With Action Target, you can transform your shooting range into a haven of safety, precision, and sustainability. Experience the future of shooting range safety by partnering with Action Target and embracing the superior technology of rubber berm traps.

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Shooting Range Safety Redefined: Exploring Rubber Berm Traps with Action Target

What is a Dueling Tree Target?

What is a Dueling Tree Target?

A dueling tree target is a specialized shooting target designed to enhance marksmanship skills and promote friendly competition. It consists of a vertical pole with several arms or paddles attached. The paddles are typically arranged in a circular manner, resembling the branches of a tree. Shooters engage the dueling tree target by striking the paddles, causing them to swing to the opposite side of the pole. The objective is to move all the paddles to one side faster than your opponent, creating an engaging and interactive shooting experience.

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Why is Dueling Tree Target Important?

Dueling tree targets offer several crucial benefits for marksmanship training. First and foremost, they improve accuracy and speed, requiring shooters to make precise and rapid shots to move the paddles effectively. This fosters a high level of concentration and focus, crucial skills for real-life shooting scenarios. Secondly, dueling tree targets promote friendly competition among shooters, adding an element of fun and camaraderie to the training session. This competitive edge motivates shooters to improve their skills and strive for better performance.

When Should I Use Dueling Tree Target at My Shooting Range?

Dueling tree targets are perfect for a variety of shooting scenarios. They are excellent for competitive shooting events, where participants can compete against each other in timed challenges. Additionally, dueling tree targets are valuable tools for training sessions focused on speed and accuracy and make a great addition to any range with steel shooting targets. They can be utilized in law enforcement and military training to simulate engaging multiple targets swiftly and efficiently. Incorporating dueling tree targets into shooting range activities adds excitement and variety to the training regimen, making sessions both challenging and enjoyable.

Dueling Tree Target and Action Target

At Action Target, we understand the importance of dynamic and engaging marksmanship training. Our dueling tree targets are crafted with precision and durability, ensuring a reliable and realistic shooting experience. With innovative designs and high-quality materials, Action Target’s dueling tree targets provide shooters with the perfect platform to enhance their accuracy, speed, and competitiveness. By incorporating our dueling tree targets into your training sessions, you can elevate your marksmanship skills, promote healthy competition, and enjoy a challenging and rewarding shooting experience.

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Mastering Precision: Unveiling Dueling Tree Targets with Action Target

What is Frangible Ammo?

What is Frangible Ammo?

Frangible ammo refers to specialized bullets designed with a unique construction that breaks apart upon impact with hard surfaces. Unlike traditional lead or jacketed bullets, frangible bullets are typically made from compressed powder or metal particles held together by a binding agent. When the bullet strikes a target, it disintegrates into fine powder, reducing the risk of ricochets and minimizing the potential for overpenetration.

Image credit: NRA Shooting Illustrated

Why is Frangible Ammo Important?

Frangible ammo is crucial for both safety and precision shooting. Its ability to disintegrate upon impact significantly reduces the risk of ricochets, making it safer for shooters and bystanders on the range. Additionally, frangible ammo is designed for close-quarters training where overpenetration could pose a significant safety hazard. Frangible bullets are also used in steel target shooting, as they minimize damage to the targets, prolonging their lifespan and ensuring consistent training experiences.

When Should I Use Frangible Ammo at My Shooting Range?

Frangible ammo is ideal for a range of shooting scenarios, each requiring specific safety considerations and precision. It is particularly important in indoor shooting ranges. In these environments, the confined space not only increases the risk of ricochets but also amplifies noise levels. Frangible ammo, with its unique disintegration properties, significantly reduces ricochet hazards, making it a safer choice for shooters and instructors alike. This characteristic is especially beneficial in ranges frequented by novice shooters or in situations where multiple shooters are firing simultaneously in close proximity.

Frangible ammo should also be used in close-quarters training environments, such as shoot houses or tactical training facilities. In these settings, the realistic simulation of urban and indoor combat scenarios is crucial. The use of frangible ammo ensures that training is not only effective but also maintains the highest safety standards. This ammo minimizes the risk of injury during intensive training sessions that involve dynamic movement and engagement with targets at varying angles and distances.

Additionally, frangible ammo is excellent for steel target shooting. When used in conjunction with steel targets, frangible ammo minimizes pitting and denting, preserving the quality and integrity of the targets. This is particularly important in competitive shooting environments and training facilities where target longevity and consistent response are crucial. The use of frangible ammo in these scenarios enhances the training experience by providing immediate and clear feedback on shooting accuracy, without the safety risks associated with standard ammunition.

In summary, the versatility of frangible ammo makes it an optimal choice for a wide array of shooting disciplines. Its adoption in training facilities, recreational ranges, and tactical environments underscores a commitment to safety, precision, and sustainability in shooting sports and law enforcement training.

Frangible Ammo: Precision, Safety, and Innovation with Action Target