Trusted Partner Warranty Press Release

Posted on by Jonathan Turnbow

FOR IMMEDIATE RELEASE

ACTION TARGET TO TRIPLE INDUSTRY STANDARD WARRANTY WITH THE LAUNCH OF ITS “TRUSTED PARTNER WARRANTY™”

PROVO, UTAH – April 22, 2020 – Action Target Inc., the leading manufacturer of modern shooting ranges, announces a new warranty program that triples the industry standard. The comprehensive Trusted Partner Warranty™ covers Action Target products for three years.

“As a company, Action Target strives to be the Trusted Partner at Every Level. For the past six years, we focused on strengthening our product offerings and developing new technologies to revolutionize the shooter’s experience. Today, Action Target offers the industry’s most advanced steel trap, the most engaging target systems and the most connected range control platform. Utilizing our cloud-connected products, we streamlined how we provide service, updates, and support to our customers. These advancements allow us to offer not only the industry’s best products, but also the industry’s best warranty. We are excited to announce the launch of our new 3-Year Trusted Partner Warranty™. This new warranty is triple the industry standard and is one more way Action Target is proving to be our customer’s Trusted Partner at Every Level.” Said Mike Birch, CEO, Action Target

Core Products
The Action Target 3-Year Trusted Partner Warranty applies to the company’s core manufactured products and is effective immediately for new customers. The warranty covers the Genesis™ and Pilot™ Target Retrievers, SmartRange Axis™ Range Control System, the Dual Running Man Pro™ Moving Target, all Ballistic Shooting Stalls, the Vortex™ Steel Trap (with Buckets or 20G Barrel Collection System “BCS”), the Rubber Berm Trap, all Baffles and Deflectors, all pneumatic and electric Turning Targets, Autotargets, TAC House, MATCH Shoot Houses, and Line of Fire.

Comprehensive Coverage
The 3-Year Trusted Partner Warranty covers all parts and labor related to manufacturing and product defects of Action Target’s core products. Also included in the three-year warranty are shipping, mobilization, and installation. To ensure quick and efficient service, Action Target inventories a large supply of parts at its Provo, Utah facility and employs service technicians around the country. Action Target offers a full 1-year comprehensive warranty for all other products.

Range Maintenance
In addition to the 3-Year Trusted Partner Warranty, Action Target continues to enhance its already robust maintenance procedures to provide range owners with the tools and knowledge necessary to keep their ranges operating at peak performance.

For more information reference ActionTarget.com/TrustedPartnerWarranty.

About Action Target Inc.
Action Target Inc. is a wholly owned subsidiary of Safety Training Solutions, headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 countries around the world. Action Target is the leading expert on modern shooting ranges. Since 1986, Action Target has partnered with thousands of range owners across the world to design, install, and maintain range equipment for law enforcement, military, and commercial operations. For more information about Action Target, visit www.ActionTarget.com.

 

 

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Media Contact:
Jonathan Turnbow
JTurnbow@ActionTarget.com
Action Target
3411 Mountain Vista Parkway
Provo, Utah 84606

Action Target | CoverSix

Posted on by Jonathan Turnbow

FOR IMMEDIATE RELEASE

 

ACTION TARGET AND COVERSIX SHELTERS ANNOUNCE

MODULAR SHOOTING RANGE TEAMING AGREEMENT

PROVO, Utah – March 18, 2020 – Action Target™ Inc., the leading manufacturer of modern shooting ranges, steel targets, shooting supplies and aftermarket services, announces a new teaming agreement with CoverSix Shelters. CoverSix has a proven track record of providing customizable and scalable modular structures to defense, military, and training groups around the world. The two companies are committed to working together to provide customers with world-class modular shooting range systems and turnkey solutions.

These modular shooting ranges will provide a completely tactical training experience. They are modular and scalable from 1 to 14 lanes wide and 10m to 100m in length, and they have no columns or support structure midrange. Rather than using standard ISO shipping containers as the building block, these modular ranges are purposefully designed and built using the proven methods of construction introduced by CoverSix in the USA and internationally.

“We are consistently looking for ways to provide the best solutions for our customers. We are excited about our partnership with CoverSix. They not only share our core values but have the professional experience and expertise in the defense industry to execute projects of this magnitude. This partnership is a true win for our customers that need modular shooting range systems,” said Mike Birch, Action Target CEO.

Modular shooting ranges meet the growing demand to dramatically reduce project time and complexity when compared to the construction of brick and mortar shooting range facilities. These built-to-order facilities can be delivered to sites across the world and require minimal site preparation. Each unit can be outfitted with Action Target’s technologically advanced products, including baffles, bullet traps, ballistic partitions, ventilation systems and target systems for advanced training—including the Genesis™ Target Retriever System, Dual Running Man Pro™, and the hit-sensing AutoTargets™. In addition, the SmartRange Axis™ control platform enables ranges to easily operate and manage their range equipment from one central control screen.

“Working with Action Target, we’re advancing the industry’s typical ‘container shooting range’ by providing purpose-built range modules. With our 20 years of modular construction experience and the ability to provide customizations to the size, height, interior and exterior finishes, plus the latest in range technology from Action Target, we’re hoping to not only disrupt the modular range market, but revolutionize it as well,” said Darren Hillman, President of RedGuard, the parent company of CoverSix.

 

About Action Target Inc.

Action Target is the leading expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners across the world to design, install and maintain range equipment for law enforcement, military, and commercial operations. Action Target products include dynamic target carriers, bullet traps integrated with monitoring software, and smart connected range controls. As the industry’s foremost turnkey solution provider, Action Target also offers custom ventilation equipment, security systems, and a comprehensive selection of aftermarket services. These services include shooter training courses, maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store. For more information about Action Target, visit www.ActionTarget.com.

 

About CoverSix

CoverSix serves the needs of federal, defense and security customers throughout the world with specialized and hardened modular structures to provide protection for people and equipment against blast, ballistic and forced entry threats. As a division of RedGuard, and in conjunction with its joint venture partner Specialist Services Group, CoverSix designs and constructs modular structures with manufacturing facilities in the US and the UAE supported by regional offices in the UK, Holland, Saudi Arabia and Singapore. CoverSix has successfully delivered projects worldwide and is a recognized expert in safe modular space. Common configurations include viewing bunkers, access control points, shelters, command centers, and training ranges. All structures are scalable and customizable, so no matter where duty calls, CoverSix has a solution to serve soldiers, agents, ambassadors, government employees and emergency management personnel.  For more information about CoverSix, visit www.coversix.com.

 

 

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Media Contact:
Jonathan Turnbow
Action Target
3411 Mountain Vista Parkway
Provo, Utah 84606
JTurnbow@actiontarget.com

Ross Draney
CoverSix
4340 S West St
Wichita, Kansas  67217
rossd@coversix.com
316-650-9026

SHOT Show Press Release

Posted on by Jonathan Turnbow

FOR IMMEDIATE RELEASE

ACTION TARGET TO SHOWCASE GROUND-BREAKING
SHOOTING RANGE SOLUTIONS AT SHOT SHOW 2020

PROVO, UTAH – January 17, 2020 – Action Target Inc., the leading manufacturer of modern shooting ranges, will display new and revolutionary shooting range technology and services at SHOT Show 2020. Visit Action Target at booth #14568 for live, hands-on demonstrations.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new and enhanced solutions at SHOT Show this year. A few of these products include SmartRange Axis range control software, the Genesis target retriever, Flame Lock fire retardant, new TAC House wall panels and a rubber trap cleaning program,” said Kevin Tomaszewski, Senior Vice President & General Manager at Action Target.

SmartRange Axis™
SmartRange Axis is a cutting-edge connected range control system. The user-friendly interface for SmartRange Axis makes it easy to control products as they can all be accessed from one screen. It also provides valuable data that will help ranges understand how to optimize business operations. Furthermore, the ability to create individual range staff accounts allows range owners to monitor who has access to the system. SmartRange Axis is directly connected to Action Target’s cloud network, allowing Action Target to send remote updates, diagnose and troubleshoot issues, and recover real-time data.

SmartRange Axis has been integrated with Action Target’s Genesis™ target retriever, Pilot™ target retriever and ventilation systems. It will continue to integrate with more range equipment and is set to become the fundamental building block for any successful range.

“SmartRange Axis demonstrates Action Target’s commitment to supporting the ever-evolving needs of the shooting range industry. By harnessing technology that makes our products smart and connected, we reduce costly range maintenance and provide range owners with valuable analytics,” said Jesse Nelson, Product Marketing Manager at Action Target.

Genesis™ Target Retriever
Action Target’s Genesis is the most advanced target retriever on the market and was developed to streamline system operation and revolutionize the shooter’s experience through enhanced target functions and control.

Genesis utilizes Action Target’s Strike Watch™, a patent-pending software that detects bullet impacts on the target carrier. Genesis also integrates with SmartRange Axis™, Action Target’s new range control system. This allows ranges to apply unique permissions to each lane, create and store shooting programs, manage lane time and run synchronized trainings across multiple lanes.

Genesis allows for dynamic target presentations, including teasing, spinning and timed exposures. A built-in camera displays the target on the control screen, eliminating the need to bring the target up-range for assessment. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) provide a highly customizable training environment.

Flame Lock™
Action Target’s proprietary Flame Lock™ intumescent paint may be applied to rubber bullet traps and ballistic panels to provide an ASTM-E84 and ASTEM-E108 Class A fire rating. Made of non-hazardous water-based material, Flame Lock dries quickly and offers immediate fire protection for rubber traps and walls.

“More than 90% of our Rubber Berm Trap customers choose to include fire retardant protection. Flame Lock is simply the most convenient and effective product available. It allows customers to properly protect their investment and is worth the peace of mind,” said Chris Hess, Product Marketing Manager at Action Target.

SureStop™ Rubber
Action Target’s SureStop™ Rubber blocks and panels encapsulate rounds, eliminate splatter, and prevent bullet ricochets in both indoor and outdoor live-fire applications. SureStop Rubber is comprised of a proprietary blend of carefully-selected media and specialty binders. Its optimal ballistic and acoustic properties have been rigorously tested and verified by external organizations.

SureStop products may be treated with Action Target’s proprietary Flame Lock™ intumescent paint for an ASTM-E84 and ASTEM-E108 Class A fire rating. SureStop is manufactured to ensure maximum adhesion of Flame Lock for safety and durability under extreme indoor and outdoor conditions.

“Action Target is excited to bring SureStop Rubber to market. Specifically engineered, SureStop’s performance is second to none. When stopping bullets and bullet splatter is crucial, our customers trust SureStop,” said Jesse Nelson, Senior Marketing Manager at Action Target.

TAC House – RD™
Action Target’s TAC House – RD™ (Rapid Deploy) is a new lightweight wall panel training system. Each wall panel is just a third of the weight of the original TAC House – HD. The TAC House – RD is built for use with Simunition FX™, Force on Force™ and Man Marker™ rounds and creates an ultra-realistic active shooter, urban assault or force-on-force training environment.

Boasting a tool-free assembly, the TAC House – RD is modular and can be customized as needed. Its fiberglass-reinforced panels, which are moisture and UV-resistant, are bonded to an ABS skeleton that contains fire retardant and smoke-reducing properties.

“TAC House – RD is durable, lightweight and half the price of other training wall systems, making it a superior option for force-on-force and other non-live-fire training curriculums,” said Chris Hess, Product Marketing Manager at Action Target.

Legion™ Steel Target System
The Legion Target™ was designed with the goal to be the strongest and most versatile hanging target system ever developed. The target system assembly relies on friction and gravity only. This eliminates maintenance downtime from easily-broken chains and bolts. Furthermore, it takes less than 60 seconds to set up or take down the system.

“The Legion target is a game changer. Customers can now create multiple dynamic shooting scenarios with one system.” said Jared Miller, Portable Steel Sales at Action Target.

Aftermarket Services
Action Target forms a true partnership with range customers by providing value throughout the life of a range. After the range build is complete, Action Target supports range customers with services such as metals recycling, rubber trap cleaning, filter disposal, and custom maintenance plans. Action Target also has an online store (shop.actiontarget.com) where customers can conveniently purchase the items they require to maintain their ranges and stock their retail stores.

“Action Target is committed to our customer’s success, not just when their range is new but for the life of their range. We have a large offering of innovative solutions for after-market services that will prolong the life and quality of our customer’s ranges.” Tyler Webster, Vice President & General Manager at Action Target,” said Tyler Webster, Vice President & General Manager at Action Target.

Structural Rubber Berm Trap
This advanced modular rubber berm trap adheres to the strictest building codes and may be free-standing or wall-mounted. Its patented features allow for simple maintenance and servicing. The rubber granules can also be treated with Flame Lock fire retardant.

Rubber Berm & Metals Recycling Program
Action Target’s Rubber Berm & Metals Recycling Program provides the simplest and most beneficial solution for recycling spent metals from rubber berm traps. Action Target will also provide ranges with documentation to verify metals have been recycled in compliance with OSHA and EPA regulations.

Members of the Rubber Berm & Metals Recycling Program may opt to be paid for their recycled metals in the form of a check or credit for Action Target’s online store (with a 15% bonus for customers who sign up at SHOT Show) or Action Target’s range maintenance services.

Range Security
Action Target combines all security solutions into one easy-to-use system that prevents incidents and reduces false alarms to less than 1% (a stark contrast to the industry-average false alarm rate of 90%). Trained security professionals review alerts 24/7 and the system’s advanced video analytics utilize an unmatched algorithm to provide accurate threat assessment. Furthermore, range owners may access the live camera feed and arm/disarm the system from anywhere via mobile device.

“Our security system is without question the most superior option for protecting your range. By integrating cutting-edge technology and industry-leading hardware, Action Target provides a tailored solution that is unmatched in the industry,” said Jesse Nelson, Senior Marketing Manager at Action Target.

Lighted Fixed Turning Target Stand
The Fixed Turning Target Stand (FTTS) is an ideal system for tactical training and shoot/no shoot scenarios. The electric version of the FTTS features full 360-degree target rotation as well as quiet functionality, making it difficult for shooters to anticipate when the target will turn.

The ground-mounted electric version of the FTTS includes optional LED target lighting. Red, white and blue strobes illuminate the target to enhance the authenticity of law enforcement training scenarios. Furthermore, the system’s all-weather design makes it possible to train in any climate.

AutoTargets
AutoTargets is an intelligently connected target system that accurately senses hits in up to four zones and records them on a powerful app. The target drops and lifts based on hit zones, score requirements, and time limits that are set on the app.

Action Target recently developed a revolutionary software for AutoTargets that enables instructors to program target presentation sequences and target knock-down requirements. It also allows users to generate valuable after-action summaries to improve training at the range. Furthermore, unique floor plans, images and maps can be uploaded to help instructors visualize target placement on the control screen.

BCS Deluxe 20
The BCS Deluxe 20 is a bullet collection system that integrates with the bullet deceleration chambers of Action Target’s Total Containment Trap™. The BCS Deluxe 20 utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into 20-gallon drums. For ease of replacement, the drums are situated on heavy-duty dollies and connect to the discharge hopper with quick-disconnect clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead level inside the drum.

Previously, the Total Containment Trap™ only integrated with the BCS Basic 3, which collects lead in 3.5-gallon containers, and the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 significantly decreases the frequency for replacing bullet collection containers.

About Action Target Inc.
Action Target is the leading expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners across the world to design, install and maintain range equipment for law enforcement, military, and commercial operations. Action Target’s products include dynamic target carriers, bullet traps integrated with monitoring software, and smart connected range controls. As the industry’s foremost turnkey solution provider, Action Target also offers custom ventilation equipment, security systems, and a comprehensive selection of aftermarket services. These include shooter training courses, maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store. For more information about Action Target, visit www.ActionTarget.com.

 

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Media Contact:
Jonathan Turnbow, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606

Heroes Among Us | THANK YOU VETERANS

Posted on by Jonathan Turnbow

“It’s important to our employees, it’s important to myself & it’s important to Action Target as a whole that we support this community of citizens who have served so greatly for our country.” – Mike Birch, CEO at Action Target. As we approach Veterans Day, take time to thank those that have served and given so much protecting our freedoms.

Last month Action Target launched the “Nominate a Hero” giveaway! Our fans across social media nominated hundreds of Veterans that have served our country to attend the Heroes Among Us Pheasant Hunt in Green River, Utah. 3 Veterans were selected and experienced the beauty of Utah on a great hunt in Green River with our CEO, Mike Birch.

It truly is important to Action Target that we support those that have served our country.

Action Target Newsletter

Posted on by Jonathan Turnbow

ACTION TARGET NEWSLETTER | STAY UP TO DATE ON ACTION TARGET!

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

AFTERMARKET SERVICES OPTIMIZE SHOOTING RANGE PERFORMANCE

One of the most compelling reasons to work with Action Target is to access a complete turnkey solution. Not only do we provide professional range consulting, design, manufacturing and installation services, but we also offer a host of aftermarket programs and products to make sure your range operation excels. This translates to a partner- ship that continues after your range is built.

MANAGING HAZARDOUS WASTE

Shooting ranges are responsible for all the waste they generate and must be able to verify that it is properly disposed of or re- cycled. Examples of non-recyclable waste include used PPE and contaminated filters. Recyclable hazardous materials include collected lead and brass. Action Target has pro- grams to significantly simplify the process of managing range waste. Our recycling and disposal procedures are OSHA and EPA compliant and are in strict accordance with EPA and DOT regulations. In addition, we provide detailed documentation of our processes, protecting ranges from potential fines.

METALS RECYCLING PROGRAM

Several years ago, we rolled out our innovative Metals Recycling Program. Members of this program find it exceptionally reward- ing. It requires next to no effort on your part. Simply call us when you’re ready for a pick-up. We will arrive at your range within 72 hours and sort and weigh your spent metals. With our transparent pricing, which is based on the London Metals Exchange (the global center for industrial metals trading), you will receive the best price for your recycled lead and brass in either cash or Action Target credit. Credit can be applied toward our online store products, range equipment, and range services. Customers who opt for credit receive an extra 10% bonus.

RUBBER BERM TRAP CLEANING

Cleaning and mining a rubber berm trap is an inconvenient, time-consuming, and messy process. Action Target removes the hassle and prioritizes the safety and profitability of your range with convenient and comprehensive rubber berm trap cleaning available. Our proprietary lead recovery process is the fastest and most efficient in the industry. Furthermore, our pricing is competitive and transparent, allowing you to maintain control of your metals revenue.

CUSTOMIZED MAINTENANCE PLANS

Many range operators simply don’t have the manpower, expertise, or time to keep their equipment properly maintained. When lack of maintenance leads to equipment failure, critical operating time is lost. Whether your range is a training facility or a commercial operation, an Action Target maintenance

plan will help you focus your time on the important business of running your range. Action Target works with you to build a plan that determines the appropriate number of annual visits your range requires. These visits include specialized services to keep your range running at peak condition. Our technicians thoroughly inspect your range products for wear and assess necessary service and maintenance protocols. Any products in need of service are taken care of on-site.

ACTION TARGET STORE

Action Target carries all the essential products to keep your retail area stocked and your range clean, safe, and ready to operate. Be it range safety products, cleaning supplies, or targets (paper, cardboard, and steel) we have everything you need to make your range or firearms training program a success. We ensure that we keep products in stock and ship them quickly, making it easy to optimize your inventory. We also offer discounts based on annual purchase volume.

CONTACT YOUR ACTION TARGET REP

Action Target can help your range succeed with a variety of services, maintenance pro- grams, discount plans, and equipment retro- fits. To get started, call us at (800) 779-0182 or email us at support@actiontarget.com.

FEATURED RANGES

SECURITÉ GUN CLUB | WOODINVILLE, WASHINGTON

The owner of Securité Gun Club had a strong vision for the type of range operation they wanted. Per their web- site, their mission is to deliver a “uniquely refined” experience in an environment that is “luxurious, modern, secure, and family-friendly.” They chose to partner with Action Target because of our extensive industry experience and reputation as a provider of quality shooting range equipment. Furthermore, Action Target offers the market’s best ventilation systems, which greatly appealed to the safety-conscious owner.

Securité’s 34-lane shooting range is equipped with Action Target’s TCTTM Vortex steel trap system, Defend- erTM stalls, and a combination of our state-of-the-art GenesisTM and Touch Plus target retrievers.

Securité is partnered with an exotic car dealership, so the owner of the gun club may be seen driving a McLaren adorned with Securité’s logo.

KIMBER RESEARCH AND DEVELOPMENT RANGE | TROY, ALABAMA

Gun manufacturer Kimber partnered with Action Target to build their research and development shooting range. Located in the company’s manufacturing facility in Troy, AL, this high-volume shooting range required a powerful bullet trap system. To meet this requirement, the 6-lane range was outfitted with Action Target’s TCTTM Vortex steel trap system as well as the BCS Deluxe 20, which is Action Target’s newest bullet containment system. This system utilizes

large capacity 20-gallon drums connected to the base of each deceleration chamber. The drums are situated upon dollies and utilize a quick release clamp for easy change-out.

The Kimber R&D facility also features Action Target’s tactical ceil- ing baffles, SRET retrievers, Guardsman stalls and a recirculation ventilation system.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

NEW PRODUCTS

JUMPING TARGETS

Action Target is pleased to announce a new partnership with Jumping Targets. Over the last 10 years, Jumping Targets has excelled in the development of affordable, high-quality tar- gets. Most targets are made solely of AR500 steel, providing a long life and exceptional value. The targets also ring loudly when struck, providing valuable audible feedback to target shooters. Jumping Targets holds eight patents (some pend- ing) for their innovative designs. Action Target is excited to provide additional reactive target options for our customers.

This fall, you can purchase these new targets at Sportsman’s Warehouse or from shop.actiontarget.com.

PILOT TARGET RETRIEVER

Action Target’s PilotTM target retriever was developed to pro- vide a wireless out-and-back target retriever solution in place of traditional wire-drive based systems. Additionally, the Pi- lot includes damage-preventing features such as a hidden backer clamp and Strike WatchTM technology. Strike Watch detects when the carrier is struck and will terminate sessions if excessive strikes occur, protecting the range owner’s in- vestment. The system’s integrated target lighting and em- bedded camera displays the target on the shooter’s control screen, providing an unrivaled target shooting experience. Furthermore, Pilot interfaces with Action Target’s range control software SmartRange AxisTM to provide total retriever control, lane time control, and equipment permissions.

GAME SERIES PAPER TARGETS

Action Target recently launched our Game Series paper targets, bringing an added element of competition and entertainment to target shooting. Inspired by arcade games, wildlife hunting, carnival entertainment, tabletop gaming, and team sports such as baseball, these targets create a riveting and interactive shooting experience. Each target includes rules for game play. For example, the object of ‘Ocean Battle’ is to be the first player to sink an opponents’ ships by shooting the ships’ target rings. Some targets, such as ‘Alien Invasion’, employ fluorescent colors, allow- ing ranges to amplify the game experience with black lights. Many of these paper targets have been integrated with Action Target’s GenesisTM target retriever control system for automated game-play and training.

Visit shop.actiontarget.com to peruse the Game Series target selection.

INNOVATION INSIGHT

MASTER TARGET CONTROL

Operating targets has never been simpler or more convenient than with Action Target’s new Master Target Control. This wireless control system boasts an intuitive interface and gives users complete control of target systems from their mobile devices. When developing the Master Target Control, Action Tar- get incorporated extensive feedback from federal and local law enforcement agencies.

“With the ability to run drills, adjust lighting, change target speed and modify target behavior from anywhere on the range, instructors have the opportunity for a more hands-on approach with their trainees,” said Chris Hess, Product Marketing Manager at Action Target.

The Master Target Control is available for Action Target’s Fixed LateralTM and FTTSTM advanced electric turning target products.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

SPONSORSHIPS & PARTNERSHIPS

MAX MICHEL

Max Michel recently gave Action Target a little glimpse into his world as a competitive shooter. He stated, “I was fortunate to compete in the European Steel Challenge and the Infinity Open last month. I took my family with me to enjoy the experience and won both events. It’s great to be able to expose my kids to the world and I’m very appreciative for Action Target and all of my sponsors who make it possible.”

KYLE SCHMIDT

Kyle Schmidt represented Action Target at the NRA Bianchi Cup this year and was the Bianchi Metallic Champion. Action Target proudly supports NRA Competitive Shooting and has been the steel target sponsor of the Bianchi Cup since the beginning.

AUSTIN ARISS

We are pleased to announce our sponsorship of Austin Ariss. At just 17 years old, this California native is an IDPA Master in most divisions. He is a USPSA Grand Master in Carry Optics, Open and Limited. He won this year’s HiCap USPSA Nationals Jr. National Championship in the Carry Optics class, placing 5th overall in the Carry Optics class. We are thrilled to support Austin’s career in competitive shooting.

DANYELA D’ANGELO

Action Target is excited to announce that 16-year-old Danyela D’Angelo will be sporting the Action Target logo on her jersey this year. We are also proud that she will be using Action Target products to prepare for her upcoming championships.

ACCEPTING NEW DEALERS!

Becoming an Action Target dealer is quick and easy. Call (763) 746-5390 and we will get you up and running today!

NOMINATE A HERO GIVEAWAY

To show appreciation to our veteran heroes, Action Target sponsored veterans to attend the “Heroes Among Us Pheasant Hunt” at the Banasky Shaw Ranch in Green River, Utah.

DISCOUNTS AND PROMOTIONS

Sign up for discounts and promos on products such as steel targets, paper targets and safety apparel at shop.actiontarget.com. Follow our social media channels to make sure you never miss a giveaway.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

LEO Tactical Survival | Real World Tactical at LETC 2019

Posted on by Jonathan Turnbow

Tony Sentmanat, Diego Devera & Ruben Alvarez instructing the LEO Tactical Survival at Action Target’s annual Law Enforcement Training Camp in Provo, Utah.

Kadance Konecny of American Fork Police Department interviewed.

Real World Tactical
Our Mission at RealWorld Tactical is to teach real life focused firearms training specializing in urban concepts that we have learned through our operational experience. Our primary goal is to give the average hard working person the skills and knowledge for a fighting chance against the human predator looking for its prey.

There isn’t always a happy ending, in fact most of the time the bad guy usually wins.

When you need a police officer they are never around, and when you only have seconds to react it takes them minutes to respond.

When you think things cant get any worse, they always do, and they usually come in threes.
When you become a victim of a crime, you have only seconds to make a difference in your life or the lives of your loved ones and you don’t get 10 takes to get it right (like in a movie), you only get one.

Keep your friends close and your enemies closer.

Situational Awareness is as important as carrying a gun.

Tell me who you hang around with and Ill tell you who everybody thinks you are.
Don’t judge a book by its cover.

Never under estimate your opponent no matter his/her size or weight.

If you run every time you have a problem, you will be running for the rest of your life, and I don’t know about you, but I hate running.

Everybody that carries a gun has a plan until they get shot at.

The faint zipping sound of a round as it passes your head is the most humbling experience that a man will ever feel in his lifetime..

Last but not least I have come to realize that we live in the greatest country in the world, a country where free men have sacrificed there lives so that we can have the freedoms we have today, and this country gives us the right to a carry a gun, do not give evil men and women the advantage, always carry a gun so that you can protect yourself and your family from those willing to to do harm.

The Gat Family | The Gatman + Charissa Littlejohn Training on Action Target Target Systems

Posted on by Jonathan Turnbow

Train with Action Target!

The AutoTargets are placed at the start and finish of this course of fire to act as the shot timer for the course. Once the last AutoTarget is hit and falls down, the timer stops. Giving you real time data on how long it takes to transition between targets, draw time and more.

AutoTargets is an intelligently connected target system that lets shooters interact with their targets in a way never possible before. With its powerful hit sensing technology, advanced app, portable wireless activation, and revolutionary programmability, AutoTargets is truly changing the way you shoot.

Action Target Shooting Range HVAC Smoke Test | Clean Air Every 60 Seconds

Posted on by Jonathan Turnbow

Clean Air Every 60 Seconds Action Target provides the industry’s best ventilation systems for both new range installations and existing ranges that exceed environmental standards. We offer a complete package of controls, air filters, and maintenance to ensure that employees, customers, and the surrounding area are protected from the health concerns associated with lead exposure and other air-borne toxins found in indoor ranges. All our innovative ventilation system designs exceed NIOSH, EPA, and OSHA air quality standards, and are fully customizable to your particular range installation.

Law Enforcement Training Systems by Action Target | Better Equipped & Better Prepared.

Posted on by Jonathan Turnbow

Action Target develops world class shooting range facilities and advanced target systems to help our Law Enforcement be better equipped in their training and better prepared for the dangers they face each day protecting our communities.

Action Target products used in this video: The Dual Running Man (DRM) Pro This target system is the most powerful and feature-rich running man system ever designed. It boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other. Paper, cardboard, and plastic targets can be attached to the Dual Running Man by stapling or clamping them to the standard 1” x 2” wood sticks secured to the target carriers with clamps.

The Fixed Lateral 360 (FL360) This target system allows targets to be repositioned laterally along a fixed rail without the use of tools. Simply unlock the target and it will slide left and right for positioning in groups or creating open spaces on the range. Used in conjunction with the Dual Running Man target system, these targets can represent bystanders or perpetrators to simulate real-world scenarios.

Michelle Viscusi of Team Glock Training on Action Target Steel

Posted on by Jonathan Turnbow

No matter what your purpose for training, Action Target has the product for you. You too can train with Action Target! Team Glock’s Michelle Viscusi Training on Action Target Steel.

Michelle Viscusi’s path to shooting sports has materialized a little differently than most competitors. She began her competitive shooting at the age of 21. Joining the Army National Guard at the age of 19, Viscusi soon learned from her military training that shooting came naturally to her. While in the military, Michelle had the opportunity to be on The History Channel’s hit series Top Shot. Competing with 17 other more experienced shooters, Viscusi realized that to make her dream a reality she would need to throw herself at her craft and start taking competitive shooting more seriously. Last year, Viscusi committed herself to countless hours of training at the range to continue the legacy of champion women’s shooters for Team GLOCK.

In Memory of Master Officer Joseph Shinners | Memorial Spot at LETC

Posted on by Jonathan Turnbow

In an effort to ensure that the memory of Master Officer Joseph Shinners lives on- Action Target has created a scholarship in partnership with the UVU Police Academy to donate 1 spot each year to attend the annual Law Enforcement Training Camp with officers from all over the country.

Beginning in 2019 and with no end in sight, an officer will attend this training at no cost in memory of and to honor Master Officer Joseph Shinners.

JOSEPH WILLIAM SHINNERS

Master Police Officer Joseph Shinners was shot and killed in Orem, Utah while attempting to arrest a wanted fugitive at 10:00 p.m. Investigators had received information that the wanted subject was going to be in the area of a retail store at 50 West University Parkway, in Orem. Members of the Provo Police Department and the Orem Police Department located the subject in the parking lot and attempted to take him into custody. During the arrest the man opened fire, fatally wounding Officer Shinners. The subject was also wounded in the shootout and is in custody. Officer Shinners was transported to Utah Valley Hospital where he succumbed to his wounds shortly before midnight. Officer Shinners had served with the Provo Police Department for three years and was posthumously promoted to the rank of Master Police Officer. He is survived by his wife and young son.

LETC 2019

Posted on by Jonathan Turnbow

For over 25 years, Action Target has combined world class instructors and a comprehensive training curriculum into a single unforgettable event—the Law Enforcement Training Camp (LETC). At LETC, you get advanced instructor training based on relevant LE concerns and proven methods for several different subjects all in the same week. LETC is a fast paced shooting school that keeps you working on the range all day, every day, and equips you with the tools needed to give your department or agency the next level in training. LETC offers the best training, the best people, and the best value anywhere.

JOIN THE +ONE MOVEMENT

Posted on by Jonathan Turnbow
Action Target | Redefining the Shooting Experience for EVERYONE!

JOIN THE +ONE MOVEMENT

Even if a very small percentage of America’s recreational shooters invited one friend to go shooting that is new to the shooting sports, we can achieve growth in the sport we all know and love. Join the +ONE movement and invite someone to the range today. Share your experiences on social media with posts using the tag #PlusOneMovement

Take A Friend Shooting

We all know it only takes one trip to a shooting range to fall in love with the shooting sports. All it takes is for you to invite someone new to try it out for a day and we can help build the community for generations to come.

Join the +ONE Movement and invite a friend on your next trip to the range. Share your passion in posts on social media with #PlusOneMovement and #LetsGoShooting

To learn more about National Shooting Sports Month and what you can do to help promote/grow the shooting sports community, visit: https://www.letsgoshooting.org/

RANGE DEVELOPMENT AND DESIGN SEMINAR

Posted on by Jonathan Turnbow

Step by Step Process to Develop and Build Your Shooting Range

Don’t miss this unique opportunity to receive the best tools and information you will need to successfully complete your shooting range project. Attendance at the Range Development and Design Seminar allows you to meet with range consultants and other subject matter experts, visit local shooting ranges, and get answers to your questions about running a successful shooting range.

Topics Include

  • Experiences from Successful Range Owners
  • Range Design and Equipment
  • Identifying your Range Location
  • Navigating City Planning, Zoning, and Permitting
  • Lead Management Solutions
  • HVAC and Range Ventilation
  • Managing your Range and Retail Space
  • Public and Community Relations

HIRING AND TRAINING YOUR SHOOTING RANGE STAFF

Posted on by Jonathan Turnbow

One of the most essential elements for a profitable shooting range business is recruiting, on-boarding, and training your shooting range staff. American customer service expert Shep Hyken observed, “A brand is defined by the customer’s experience. The experience is delivered by the employees.” Your employees can make or break your long-term success. Even if you have 19 all-star employees and only 1 employee who underperforms, your shooting range business is likely to suffer as a result. A single negative customer service experience can hurt your reputation. Conversely, having a reputation as the shooting range with the most engaging and supportive customer service will ensure shooting enthusiasts choose your business time and time again.

THE FACES OF YOUR SHOOTING RANGE

Who You Should Hire

Bruce Nordstrom, the former chairman of one of the most successful department store chains in America, perpetuated the philosophy that you can teach people to sell, but you can’t teach them to be nice. While it is important that employees have a sound understanding of firearms and shooting experience, this should not take precedence over hiring individuals with the right attitude. When building a team, your primary priority should be finding employees who are eager to learn, connect well with others, listen carefully, and ask questions. Supplementary training can ensue as needed.

How to Find the Right People

Where do you find the perfect team member? The answer is more obvious than you might think: Anywhere and everywhere. Pay attention to other service-oriented businesses. Have you recently encountered an impressive server at a local restaurant? Has a sales clerk at a sporting goods store brightened your day with their helpful and positive attitude? Consider appealing to former military or law enforcement personnel. Provided their personality is a match, they will bring experience and credibility to your shooting range business.

Avoid the common pitfall of hiring relatives or friends. Hiring those from your family or social circles may be disadvantageous both professionally and personally. It can be challenging to hold them to your business standards. It is also very difficult to terminate their employment, should the need arise.

Hiring Checklist

In addition to hiring gun range staff who expertly represent your brand, don’t forget these following crucial checks and tests:

  1. Background and Criminal Record Checks

It is your responsibility to check that members of your gun range staff do not have a record of behavior that could jeopardize your business and the safety of your patrons and other employees. Most shooting range owners require employees to participate in a CCW permit course as part of their training. During the interview, inform candidates that through the process of obtaining a CCW permit, a background check will be performed to verify their eligibility to handle, carry, and own firearms.

  • Drug Testing

During the interview, make sure you inform candidates that a drug test will be performed prior the employee’s first day on the job. Additionally, let them know that random drug tests will be performed throughout their employment.

  • Lead Safety and Blood Lead Testing

Exposure to lead is one of the risks that accompanies working in a shooting range. It is imperative that you inform new hires about this risk and that you educate them on proper use of personal protective equipment (PPE) to protect themselves. Furthermore, make sure you teach your employees how to avoid spreading lead to other parts of the range, their vehicles, and their homes.

While you should take all appropriate precautions to minimize lead exposure, it is still important that you monitor your employees closely and regularly test their blood lead levels. Test all new hires to obtain a baseline blood lead level. From there, require bi-annual tests for employees who perform range maintenance and annual tests for other employees.

  • Work expectations
    During the interview, make sure you explain any work expectations such as unusual schedules. For example, do you expect employees to work during nights, weekends, or any holidays? Do you require employees to lift and unload pallets of ammunition or perform any other physically demanding tasks? If so, make sure you discuss these expectations and minimum lifting requirements.

TRAINING AND ONGOING EDUCATION

Effective Training Methods

When it comes to training your shooting range staff, make sure you are adaptable in your approach. For example:

  • Provide opportunities for hands-on learners to shadow a supervisor or cross-train with another employee.
  • Recommend helpful websites, videos, and literature to employees who learn better by studying data.
  • Act out potential customer scenarios for employees who can benefit from practicing interpersonal skills.

No matter which training techniques you employ, create opportunities for trainees to teach what they learn. This is a tried and true method for helping individuals retain information.

Ongoing Safety and Emergency Training

Not only should safety and emergency training be at the top of your training agenda, but it is also imperative that this training is ongoing. It is your responsibility to provide regular instruction on handling firearms and how to respond in the event of injuries, theft, and other emergency situations. Role play with range staff how to manage emergency situations in the range. Scenarios can include contacting emergency personnel, calling a cease fire, securing firearms, and administering life-saving first aid.

Furthermore, develop standard operating procedure (SOP) documents for all areas of your shooting range business, such as retail, range check-in, and range operations. Make sure all employees receive these SOP documents and test them routinely to ensure they properly understand and retain the information.

ATF Form 4473

All Federal Firearms Licensee (FFL) businesses are required to properly complete an ATF Form 4473 for each firearm transaction. Given the detailed requirements as well as the potential penalties for errors, it’s important that your employees are trained to fill out the form accurately and are prepared to answer customers’ questions about the form. Employees should also verify that forms are fully completed, legible, and accurate while the customer is present.

According to the NSSF website: “Uncorrected errors on Form 4473s account for six of the top 10 most common violations cited by ATF every year, and three other top 10 violations are related to information found on Form 4473s.” To help combat errors, the NSSF has developed the form 4437 overlay. This is a clear template that may be laid on top of the form 4473 to help your staff check that all form questions have been answered and answered accurately.

You want to provide your patrons with the best possible experience with purchasing a firearm. It is imperative that your staff members are well-trained and confident with this process.

Scheduled Meetings

Holding weekly meetings is important in the busy shooting range business. You need an hour each week where you can reiterate important information, motivate your employees, answer questions, and discuss any changes. Agenda items may include:

  • Safety protocols
  • Recent safety concerns, near misses, and other items the entire staff should be made aware of
  • Store sales performance
  • New products
  • Upcoming events
  • Community involvement opportunities

If it is necessary to hold your meeting outside of business hours, we suggest you disclose this to potential employees during the interview process.

Try to make these meetings enjoyable and consider providing breakfast or dinner for meetings held before or after shooting range operation.

STAFF DEVELOPMENT

Staff Incentives

Incentives are an effective method for keeping your staff motivated. From gift cards and baskets to discounts and product giveaways, incentives can help encourage your employees to meet their goals as well as create friendly competition between co-workers. Furthermore, take advantage of training and product advocacy platforms that reward members for being brand ambassadors. An example is ExpertVoice.com, which provides brand education and offers product discounts upon course completion.

Team-Building Activities

Provide team-building exercises once a month to help build loyalty and positive rapport between employees. As a shooting range owner, you have the opportunity to combine activities with opportunities to educate your staff on your range operations and products. Why not host an interdepartmental shooting contest in your range? Make sure you create hype in the run-up by designating team names, making T-shirts for the competitors, and disclosing the prizes in advance.

Consider activities outside your facility. For example, invite and pay for staff to attend upcoming firearms shows and shooting contests. Furthermore, take the time to learn about your employees’ hobbies and look for opportunities to incorporate their interests into your group excursions. 

SOFT OPENING

A soft launch is essential for your shooting range business. Opening your doors quietly or serving a limited audience before your grand opening will allow you and your team to iron out the kinks, such as identifying which processes need improvement and where more training is required. By ensuring your employees, shooting range operation, and retail are performing at optimum capacity, you will make an exceptional and long-lasting impression on your customers when you officially open for business.

Authors:

Diana Rotolo

Diana joined Action Target in 2012 as an associate shooting range consultant. She is currently the sales manager for range retail programs. From selling and designing shooting facilities to helping range owners find the most efficient and profitable approaches for operating their business, Diana has an invaluable understanding of the shooting range industry from the customer’s point of view.

Mikaela Hansen

As a technical and marketing writer, Mikaela collaborates with multiple Action Target personnel to develop installation manuals, user guides, bid specifications, press releases, and newsletters. Communicating to a variety of audiences about Action Target’s products and services has given Mikaela the opportunity to examine multiple dimensions of the shooting range industry.

ACTION TARGET’S RANGE SERVICES BUSINESS UNIT ANNOUNCES SIGNIFICANT GROWTH, NEW HIRES AND ENHANCED AFTERMARKET SUPPORT

Posted on by Jonathan Turnbow

FOR IMMEDIATE RELEASE

ACTION TARGET’S RANGE SERVICES BUSINESS UNIT ANNOUNCES SIGNIFICANT GROWTH, NEW HIRES AND ENHANCED AFTERMARKET SUPPORT

PROVO, Utah – April 16, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets and shooting supplies, is excited to report significant developments within the recently restructured Range Services Business Unit.

Action Target’s Range Services Business Unit encompasses Action Target’s aftermarket sales and services (such as recycling metals and filters), the online store, AutoTargets™ and range maintenance.

“Action Target takes pride in providing the most comprehensive aftermarket services in the industry. By combining customer support, range retail programs and the Action Target Store under the same umbrella, we have enhanced our relationships with our customers and are better able to anticipate and respond to their needs,” said Mike Birch, CEO at Action Target.

Recent enhancements to Range Services include a new Rubber Berm Trap Cleaning Program. Subsequently, Action Target has hired a dedicated program manager and established a team of Rubber Berm Trap cleaning specialists. These specialists have been provided with custom-designed vehicles to perform professional on-site trap cleaning services that are compliant with state and federal standards. Additionally, the metals retrieved through the cleaning process may be recycled through Action Target’s Metals Recycling Program. Through this program, range owners opt to receive either the cash value of their recycled metals or Action Target Store credit to purchase range products and equipment.

Furthermore, Range Services has employed another account manager to maintain a superior level of customer service for Action Target’s expanded customer base. The territory assignments for all account managers have been modified to integrate this addition to the team, streamline support efforts and maximize customer success.

“As we continue to focus on our turn-key solution strategy and examine how to meet and exceed the expectations of range owners, we have welcomed the opportunity to create new positions and redefine the responsibilities of various members of our Range Services teams. With these developments we are well-positioned to further optimize our services and grow the success of our customers,” said Tyler Webster, Vice President and General Manager at Action Target.

About Action Target Inc.

Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

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ACTION TARGET ANNOUNCES NEW ORGANIZATIONAL STRUCTURE

Posted on by Jonathan Turnbow

FOR IMMEDIATE RELEASE

PROVO, Utah – February 28, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets, range services and supplies, announces a new organizational structure to optimize business operations and provide increased focus on customer support and aftermarket services.

In January 2019, Action Target’s leadership announced a new organizational structure to optimize its expanded product offering, aftermarket services, and customer support. Action Target is now organized into three strategic business units: Shared Services, Core Products, and Range Services.

Shared Services is led by Scott Wright, CFO at Action Target. This business unit comprises Finance, Business Intelligence, Information & Technology, Warehouse & Logistics, and Sourcing.

Core Products is led by Kevin Tomaszewksi, Senior Vice President and General Manager at Action Target. This business unit encompasses Marketing, Range Sales, Engineering, Operations, Project Management, and Installation.

Range Services is led by Tyler Webster, Vice President and General Manager at Action Target. This business unit includes the Action Target Store, Aftermarket Services & Sales, Range Maintenance & Warranty, Metals Recycling Program, and Rubber Berm Trap Cleaning.

“By organizing company departments and teams within these units, we have effectively aligned business operations, maximized talent, and consolidated strategic planning,” said Michael Birch, CEO at Action Target. “These enhancements will increase focus on customer needs, industry trends, and the shooter’s experience, allowing us to continue driving innovation.”

The new structure has also streamlined Action Target’s customer communication channel, ensuring world-class support and valuable market feedback. Action Target prioritizes synergistic customer relationships and utilizes customer collaboration as a key element to its product development, decision-making process, and influential market position.

“Our customers are fundamental to our efforts in establishing and maintaining the next generation of shooting ranges,” said Birch. “These changes in our organizational structure will place a renewed emphasis on the customer, ensuring better service, better input, and ultimately better products.” 

About Action Target Inc.

Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

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SHOT SHOW 2019 | BOOTH 14568

Posted on by Jonathan Turnbow

SHOT SHOW 2019 | VISIT US IN BOOTH 14568

We will be exhibiting once again at the SHOT Show in Las Vegas, Nevada January 22-25. Stop by our booth and check out the innovation that is happening at Action Target to enhance the shooter’s experience at gun ranges.

One of the many innovations we will be introducing at SHOT Show is GENESIS, the most advanced target retriever on the market today.

Memberships and Marketing – Building a Foundation for Success

Posted on by Jonathan Turnbow


THE POWER OF BRANDING

Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and trust. Your brand goes hand in hand with your reputation, so it’s imperative you pay ample attention to this aspect of your business.

 


CUSTOMIZE YOUR EQUIPMENT

A consistent look and feel throughout your facility creates an impression of polished professionalism and reinforces your range’s brand. Action Target offers extensive customization options to make it easy to achieve this consistency. For example, we can manufacture shooting stalls decked with your company colors, apply your logo to your equipment, and design paper targets uniquely for your range.

There are additional ways you can brand your building, such as etching your range name and logo into doors, interior viewing windows, walls, floors, and tables. You can also draw attention to your building by making it highly visible with attractive lighting and signs. Consider placing company mascots or branded vehicles in strategic locations to catch the attention of passersby.

Furthermore, invest in merchandise customized with your name and logo. It’s more valuable than you might realize. Not only will your customers enjoy the swag, but they will also serve as ambassadors of your business when wearing and using your branded gear. The sky is the limit when it comes to what you can customize, be it apparel, patches, coasters, mugs, pens, flashlights, bumper stickers, and keychains. Remember, the experience your customer has with your brand impacts your reputation, so we recommend you purchase good quality items.

 


ALL-INCLUSIVE EXPERIENCE

While your facility may be a gun range primarily, it’s no secret that the success of your range is hinged on the quality of your customer’s experience. So why not make a name for yourself by offering more than a shooting space? For starters, ensure information about your products, services, and membership is readily accessible. Install markers to let customers know exactly where to go and with whom to speak if they have questions. Be aware that demonstrating expertise is critical when it comes to developing customer trust and loyalty, so take adequate time to educate yourself and your staff on range equipment, operation, and retail products.

It is also recommended that you invest in additional services, thereby creating a “destination location” for visitors. Such amenities may include:

  • Coffee shops/dining establishments/grab-and-go snacks
  • Locker rooms
  • Gun safe room
  • Firearm build services
  • Corporate event space
  • Member-only lounge

Remember, you don’t have to break the bank to make your space more inviting. If funds are limited, consider a comfortable conversation area and luxury coffee station.

 

MEMBERSHIP PROGRAMS AND PERKS

Gun range membership programs are one of the best revenue builders a business can employ. They provide a reliable income, grow your customer base, and motivate shooters to return again and again. It benefits both you and your customers to build a solid and rewarding membership program. There are many ways to enhance these programs, such as multi-member discounts, family packages and corporate bundles. You can also advertise gift memberships for special occasions such as holidays, birthdays, and anniversaries.

When it comes to making your gun range membership program enticing and accessible, don’t be afraid to think outside the box. Consider combining memberships with discounted training classes. In addition to growing membership, this will also strengthen participation in your education platform. Furthermore, don’t hesitate to be creative in your approach to incentivizing membership and encouraging member participation. For example, nominate a “Member of the Month” and assign a prime parking space for this special member.

 


PROMOTIONS AND EVENTS

Product promotions and gun range events are a tried and true method for growing your business. While the options are countless, here are some suggestions to kickstart your creative ideas:

  • A special discounted item of the month. Educate range employees about the item and encourage them to discuss it with customers.
  • Member-only discounts on non-sale items. This shows loyalty to your members and promotes the perks of membership.
  • Offer discounted lane time during off-peak hours or during extremes in temperature when shooting outside is undesirable.
  • Host events such as special product release nights, date nights, zombie shoots, carnival night, costume parties, birthday parties, and bachelor/bachelorette functions.
  • Capitalize on local events such as rodeos, fairs, and elections. For example, recognize customers who participate in an election by offering them a free patch or T-shirt (adorned with your range logo, of course!).
  • Participate in charity fundraisers. Being active in your community has reciprocal benefits and raises awareness of your business.

Whatever your promotion or event may be, it is essential that you keep your members and followers in the loop via social media. Post well-timed, useful, and appealing information about product discounts, special rates, and upcoming events. Additionally, engage your followers by posting exciting images and stories during exciting and special occasions.

Beyond capitalizing on social media, invite a local news station to get the word out. It usually doesn’t require much effort to coordinate a media visit. Simply call the desired local radio or television station and provide event details. It’s a win-win situation: it provides content for the media and brings visibility to your business. Additionally, the presence of cameramen and broadcasting vans are an effective way to create hype and interest among those in the vicinity.

Remember to keep careful track of the performance of your promotions, gun range events, and advertising strategies so that you learn which efforts are most profitable. This will allow you to determine which activities you should repeat and evolve.

 

COMMUNITY ENGAGEMENT

Networking with other local businesses may not seem practical for the niche shooting range business. However, crossing industry borders and working with other businesses in the community provides you with the opportunity to appeal to patrons from other industries who may not have otherwise been aware of your business.

Exactly how do you work with your community and appeal to different demographics, thereby expanding your customer base? Consider sharing your facility, for starters. Make your classroom available to other groups that need a place to convene, such as self-defense clubs, scouting programs, charity organizations, and your local chamber of commerce. Furthermore, become acquainted with catering companies and event organizers. Let them know referrals are welcome and provide them with details regarding group discounts and other package deals.

We also recommend building a strong relationship with your local law enforcement agency. Consider offering special “closed-range” training sessions for officers. In addition, show your support of military members through exclusive product promotions, special membership rates, and discounted shooting range time. Having a reputation as a select training facility for law enforcement and military will have a significant influence on your brand and credibility. Moreover, your customers will be attracted to the prestige and bragging rights of training in a select range of police officers and military personnel.

You’ve Just Built A Shooting Range: Now What?

Posted on by Jonathan Turnbow


You’ve undertaken the multifaceted process of planning, designing, and building an indoor shooting range. You’ve discovered that creating a viable, ballistically-safe facility is no small feat. In fact, the process can challenge even the most stout-hearted, second-amendment-supporting, gun-crazed patriot. However, you persevered because the satisfaction and rewards of owning and operating a shooting range can be substantial.

It’s just important that you remember a “build it and they will come” philosophy does not apply to your gun range business. Persistent effort, strategic marketing, and awareness of industry trends is required to attract, engage, and maintain your customers.

ACTION TARGET’S BEST PRACTICES
Action Target has been the world leader in shooting range design, technology, supplies, and aftermarket services since 1986. With our time and standing in the industry, we have become experts in how to develop and manage a successful shooting range. Over the next few months, we will be collaborating with key individuals across our organization to share our best practices with you. Our expertise will help you excel in the business of running your range, while making you aware of potential pitfalls along the way.

So that you know what to expect, we have divided these best practices into the following 8 categories. Each category will be fully explored in a dedicated future post.

1. Memberships and Marketing
In this post, we will discuss the importance of branding your range and products. Other topics we will cover include growing your customer base and enhancing customer relationships through product promotions, giveaways, loyalty points, multi-member discounts, and corporate events. We will also delve into lesser used marketing strategies, such as cross-promotion with the assistance of other local business.

2. Training your Staff
We will demonstrate how to amplify your success through great customer service. We will show why it is important to find employees who not only have broad gun knowledge but are also experienced in retail sales. Learn how to build a loyal and happy sales staff through incentive programs, specialized training, and strategic staff meetings. Discover the importance of leading your grand opening with a soft opening and how neglecting to do so may have significant repercussions for your reputation.

3. Retail Sales
This post will be dedicated to helping you understand how much inventory you will need based on the size of your retail space. We will examine the importance of stocking retail items according to demand and local needs, as well as maximizing your gross profit through tracking retail turns. We will also walk you through analyzing data from your point of sale system.

4. Website and Social Media
Successful businesses are familiar with free advertising through social media platforms. We will provide pointers on how to think outside the box for marketing your shooting range via other businesses in the community. You will also have access to our experience on branding and creating a “personality” for your shooting range as well as pointers for your website and other range events.

5. Engaging Your Customers
Learn how to implement and structure memberships. We will dive into concepts for developing classes that reach all ages, genders, and lifestyles and will also provide ideas for home and personal defense training. Additionally, we will discuss how adding gun build options and services to your retail offerings drives revenue.

6. Security
It’s vital that you protect your range adequately from criminal activity. We will highlight security, closed circuit cameras, various types of alarm systems, locking cases, as well as offer suggestions about how to safely store excess inventory. You will learn how to implement emergency protocols in the event of injury or fatalities and how to deter tragedies of this nature from occurring in your range.

7. Other Revenue Streams
We will teach you how to capitalize on other revenue streams for your shooting range business, such as recycling your lead and brass and saving money through dealer pricing programs with Action Target and other vendors. We will also examine how you can share your knowledge and experience of planning and building a shooting range with other interested parties.

8. Range Maintenance
One of the most important aspects of your business is keeping your range clean and safe. We will show you how to do this through scheduled maintenance protocols along with a maintenance log sheet. We will discuss how to train employees on required maintenance procedures and performing minor range repairs. All methods we disclose are compliant with OSHA and EPA standards to ensure the protection of your employees, patrons, and range equipment.

How-to install, replace and transport the BCS Deluxe 20

Posted on by Jonathan Turnbow

Action Target’s Deluxe 20 Bullet Collection System is the latest innovation in collecting bullets for recycling. The system attaches to the bottom of the Total Containment Trap™ deceleration chamber to collect bullets into 20-gallon drums. The drums can then simply unlatch from the chamber and roll out of place quickly and easily.

Below you will find a video 4 step process of installation, replacement and how to transport the barrels.

 

Step 1: Remove the Drum of the BCS Deluxe 20

Step 2: Use a Gantry Crane to Transport a Drum to a Recycling Pallet

Step 3: Use a Barrel Hawk Lift to Transport the 20 Gallon Drum to a Recycling Pallet

Step 4: Replace the Drum of the BCS Deluxe 20

Action Target Launches The BCS Deluxe 20 Bullet Collection System For Lead Containment

Posted on by Jonathan Turnbow

ACTION TARGET LAUNCHES THE BCS DELUXE 20

BULLET COLLECTION SYSTEM FOR LEAD CONTAINMENT

 

PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection.

The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap™. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into a 20-gallon drums. The drums, which are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.

Previously, ranges employing the Total Containment Trap™ system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.

“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

The BCS Deluxe 20 works seamlessly with Action Target’s Metals Recycling Program. This program removes the hassle associated with spent metals and lead management. Within 72 hours of a phone call from range owners who are enrolled in the program, Action Target picks up, sorts and weighs the brass and lead collected in the range. The range owner is then issued a credit that can be applied to hazardous waste disposal services, ammunition and other range supplies found at Shop.ActionTarget.com.

For additional information, visit actiontarget.com/bcs_deluxe_20.

About Action Target, Inc.

Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 50 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs target systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

 

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Media Contact:

Jonathan Turnbow, Marketing Communications Manager

Contact Information

Action Target

3411 Mountain Vista Pkwy

Provo, UT 84606

Tel: 801-396-1202

 

Action Target Announces New Product, Show Specials and Celebrity Appearances For The 2018 NRA Show

Posted on by Jonathan Turnbow
FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES NEW PRODUCT, SHOW SPECIALS,
AND CELEBRITY APPEARANCES FOR THE 2018 NRA SHOW

 

PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced that they will be exhibiting at the NRA Annual Meetings in Dallas, Texas with industry leading new shooting range technology, show specials and celebrity appearances by world champion shooter Max Michel.
Innovative products on display at the show will include AutoTargets an intelligently connected target system that allows shooters to interact with their targets in a way never before possible. The recently launched new steel target, the PT Scout will also be on display. Stop by to learn more of Action Target’s innovative shooting range technology including: The AWD Pro retriever, Steel Bullet Traps, Rubber Berm Bullet Traps, Shooting Range Ventilation, Metals Recycling and more innovative solutions for modern shooting ranges.
World champion shooter Max Michel will be at the Action Target booth #3956 on Friday, May 4, 2018 and Saturday May 5, 2018 from 12:00 – 1:00 p.m. Michel will be be giving shooting tips and discussing his experience in helping design the perfect steel target, The PT Scout. Michel will be signing autographs and taking pictures each day. Don’t miss this chance to learn from one of the very best shooters in the world.
To celebrate the NRA Annual Meetings, Action Target is offering 20% OFF all of their Steel and Paper Targets until May 31, 2018 as part of the NRA Show Special. Action Target will also be accepting new dealers at the NRA Show. Visit booth #8457 to sign up!
About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com
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Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202

Action Target Announces Innovative New Everyday Carry Steel Target, The PT Scout

Posted on by Jonathan Turnbow
FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES INNOVATIVE NEW 
EVERYDAY CARRY STEEL TARGET, THE PT SCOUT

 

PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges and innovative target systems has announced the release of a tool-free target system designed to utilize a 2×4, ring louder, maximize portability and allow for predictable splatter patterns.The PT Scout is Action Target’s first steel target that utilizes a 2×4. This innovative steel target stand can quickly collapse and locks together for easy storage and transport. Because it can break down into such a small profile and weighs as much as a gallon of milk, it allows for maximum portability for every shooter.

“When developing The PT Scout with Tom Yost and World Champion Speed Shooter Max Michel, we set three objectives; that it would ring louder, be more portable, and be more safe for shooters to use than any other steel targets that are offered today, we met each objective.” Chris Hess, Product Marketing Manager, Action Target.

The PT Scout is designed with a forward leaning 2×4. The smooth target plate sits on top in a bracket parallel to the wood. This means that bullets striking the plate are directed towards the ground and safely away from shooters, splatter and spall do not chew up the 2×4, a common problem in other 2×4 target stand systems. The target is also designed with a smooth target surface, integrating high-strength weld studs on the back of the target plate allowing sound waves to reverberate loudly, giving the shooter a much louder ring.

World Champion Speed Shooter Max Michel explains, “As a Pro Shooter, I get to shoot a lot but don’t have the ability to store all my gear at the range. Therefore, I’m looking for something mobile and easy to set up. It’s extremely light weight and easy to store in the back of the car. Once it’s ready to go, it’s the loudest ringing steel target I’ve shot yet. Not to mention the flat faced plate and angled design base makes it the safest target in the industry. I’m excited to get my season kicked off and training with the new PT Scout.”

The PT Scout will be available this summer from Shop.ActionTarget.com. Multiple head plates will be available with package pricing for clubs and teams who compete in Steel Challenge, 3-Gun and Scholastic Action Shooting Program events.

About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com

###
Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202