Dealer Programs

We have many great programs that benefit our partners and dealers, from making your range supply shopping more efficient, to trading in your spent brass for free targets.

Become a Dealer

Do you have a retail store and would like to become a dealer of Action Target/Law Enforcement Targets products? A dealership agreement is a great way for you to get all of your range supplies and accessories from one source.

To get started, fill out the contact form below. The completed form will be sent to your regional sales manager who will contact you. You can also find your regional sales manager by visiting the Contact Us page and referring to the sales territories map.


  • Briefly describe your interest in becoming a dealer for Law Enforcement Targets / Action Target.
  • This field is for validation purposes and should be left unchanged.

brassBrass & Firearm Trade-in Program

This program is a great way to supply your range with superior targets without spending any of your annual budget. Use your brass credit to purchase any product in our Portable Target line, or save your credit up over time for larger purchases. Your credit from this program does not expire.

Get equipment in 4 easy steps:

  1. Collect your spent brass and securely fasten the containers to a pallet. Brass or nickel plate only. No aluminum, steel, or shotgun casings please.
  2. Call Action Target at 801.705.9113 to schedule a pickup within the continental United States.
  3. The brass will be picked up and delivered to Southern Belle Brass where they will inspect and weigh the shipment. If the shipment is over 1,000 pounds, they will even pay for the freight charges.
  4. You will then be contacted by Action Target with your credit amount based on the net weight of the brass, less freight*, which can be up to $1.00 per pound.

Download our Program Brochure to learn more ›