Tag: commercial

Copendero: A Landmark Project by Action Target

Welcome to a Modern Shooting Sanctuary



Step into Copendero and immerse yourself in 32,000 square feet of modern, meticulously designed space, conceptualized and brought to life by Action Target. This isn’t your typical shooting range; it’s a sprawling Texas retreat that offers a welcoming environment for families, friends, and colleagues to explore the joys of shooting and camaraderie​​.


Cutting-Edge Ranges Enhanced by Action Target’s Innovations



Central to the appeal of Copendero are the shooting ranges, crafted with precision and foresight. The facility features a 25-yard Shooting Range and a 25-yard Tactical Range, alongside the remarkable 100-yard fully indoor rifle range. Action Target’s vision shines here, providing an unparalleled shooting experience where shooters can engage in long-range target practice in an environment that epitomizes control and precision​​.


Genesis and Pilot Retrievers: The Pinnacle of Target Technology



What sets Copendero apart are the Action Target Genesis and Pilot target retrievers, elevating the range to the forefront of shooting technology. The Genesis retrievers are celebrated for their swift, cutting-edge operation, boasting features like integrated cameras, adaptive lighting, and interactive drills. They provide an engaging, efficient shooting experience, ensuring time at the range is spent perfecting your shot, not managing equipment​​.

The Pilot retrievers complement the Genesis systems, offering robust and intuitive use, ensuring that shooters of all skill levels can maximize their time at the range. The combination of Genesis and Pilot systems underscores Action Target’s commitment to innovation and superior range functionality.

Learn More About Target Retreivers



Air Quality and Comfort: Priorities at Copendero


Copendero’s dedication to shooter safety and comfort is exemplified by its top-tier air filtration system, featuring True HEPA technology to ensure the air remains clean and fresh. The climate-controlled ranges provide a comfortable shooting environment year-round, making every visit pleasant, no matter the season outside​​.


Beyond the Range: Dining, Shopping, and Archery



Dining at Holding’s Cafe offers a delightful break from shooting, with a menu that caters to a variety of tastes and the exclusive offering of Black Rifle Coffee Company coffee. This on-site cafe ensures that visitors can enjoy a delicious meal and exceptional coffee as part of their Copendero experience​​​​.

The experience is further enhanced by Copendero’s retail space, where shooters can find a selection of firearms, accessories, and apparel to complement their passion for shooting.

Additionally, the archery range provides a dedicated space for archery enthusiasts, offering classes for all levels, from those just starting out to precision shooters aiming to perfect their craft​​.


Lobby Attractions: Embracing the Texan Spirit


Upon entering, visitors are greeted by the unforgettable sight of two full-size alligator taxidermies in the lobby, an homage to Texas’s rich wildlife heritage and a unique touch that adds to Copendero’s charm. Check out this video from WatchTower Studio to see everything Copendero has to offer.




Conclusion: Experience the Best with Action Target


Action Target’s contributions to Copendero create more than just a range—they forge an immersive experience where technology, safety, and entertainment converge. We invite you to visit Copendero to witness firsthand the quality and care that Action Target invests in every project.

To learn more about how you can build an indoor shooting range like Copendero, feel free to fill out our Build Your Range Form and a range build consultant will be happy to get you started.

Ready Gunner: 2023 Indoor Range Updates & Improvements

At Action Target, we love revisiting indoor shooting ranges we helped build to update and improve existing or outdated equipment. We recently worked with our friends at Ready Gunner in Orem, UT to upgrade target retrievers and install a new Dust Control Unit (DCU).

Upgraded Target Retreivers

Before this recent update, six lanes at Ready Gunner were equipped with our SRET target retriever systems. These budget-friendly target retrievers were a great launchpad for Ready Gunner and served them well for years as they grew their customer base and expanded business. While the SRET is known for its simple design and consistent performance, it isn’t as flexible for customers as they shoot.

The newly installed Pilot target retrievers feature direct drive, wireless motors, and integrate seamlessly with our SmartRange Axis range control system. They offer shooters more variety in shooting distance, programmable drills, and lighting scenarios, and give range staff the ability to focus on customer experience and less on maintaining tired equipment. Learn more about Pilot indoor shooting range retrievers HERE.

Improved Dust Collection

An upgraded Dust Collection Unit (DCU) means anyone shooting or working at Ready Gunner can breathe easy and reduce their exposure to harmful lead dust particulates. This upgraded system pulls lead dust carried into the bullet trap into a collection system via negative pressure, and deposits it into containers which are clean, sealed, and easy to transport for responsible disposal. The DCU uses advanced filtration technology to use less energy, to provide cleaner air, and to improve the lifespan of shooting range HVAC system filters. Learn more about indoor shooting range ventilation HERE.

It’s always a privilege for us at Action Target to visit our shooting range partners and Ready Gunner was no exception. If you’re in the area, head down to Ready Gunner to see their newly updated lanes, and throw some lead down range for us. Check out everything Ready Gunner has to offer right HERE.

Ventilation Matters: Advanced HVAC for Any Shooting Range

 

The importance of a good ventilation system in a shooting range cannot be overstated. Upgrade your shooting range HVAC with Action Target.

Introduction

 

Shooting ranges have become more than just a place to practice one’s aim. They serve as community hubs, entertainment centers, and places where firearm safety is taught and practiced. With the global shooting range market size estimated at $1.1 billion in 2021 and expected to grow to $2.4 billion by 2031, it’s clear that these facilities are in high demand1.

 

During the planning and development of a shooting range, it can be easy to get hyper-focused on the look of the range and the technology the shooter interacts with. While those are both important components in the grand scheme, one aspect that often gets overlooked in the discussion about shooting ranges is the ventilation (HVAC) system. A well-designed shooting range ventilation system is not just a nice-to-have feature—it’s a crucial component for the health and safety of both the staff and the patrons. It’s about ensuring that the air you breathe while enjoying your shooting practice is clean and free from harmful pollutants.

 

 


Why Ventilation is Crucial in a Shooting Range

 

Shooting ranges, particularly indoor ones, are not just about providing a comfortable environment for shooters—they are about ensuring their safety. The importance of a good ventilation system in a shooting range cannot be overstated. It’s not merely about maintaining a comfortable temperature or ensuring fresh air—it’s about actively removing harmful pollutants from the environment to protect the health of everyone in the facility.

 

When a firearm is discharged, it releases lead dust and other harmful particulates into the air. If not properly ventilated, these pollutants can pose significant health risks if inhaled. They can lead to a range of health problems, including respiratory issues and lead poisoning, which can have serious, even life-threatening, consequences.

 

According to a study published in the National Center for Biotechnology Information, individuals who frequent indoor shooting ranges can have blood lead levels up to 10 times higher than the average person2. This alarming statistic underscores the crucial role of a well-designed and effective ventilation system in shooting ranges.

 

But the challenge of ventilation in a shooting range goes beyond simply replacing stale air with fresh air. It’s about controlling the airflow to ensure that airborne lead and other contaminants are effectively captured and removed, and that clean air is delivered to the breathing zone of each shooter. This requires a professional ventilation system designed specifically to handle the unique challenges of a shooting range environment.

 

The ventilation system in a shooting range is a critical component of its safety measures. It’s not just about comfort—it’s a matter of health and safety, and it requires serious attention and professional handling.

 


The Dangers of Poor Ventilation

 

Poor ventilation in a shooting range can lead to a dangerous buildup of lead dust and other harmful pollutants. This is not a minor issue—it poses serious health risks to both employees and patrons, potentially leading to long-term health issues that can be serious and even life-threatening.

 

Shooting ranges play a crucial role in our society. In 2021, the violent crime rate in the United States was 395.7 cases per 100,000 of the population3. This alarming statistic underscores the importance of shooting ranges as places for law enforcement officers and civilians to train and practice their shooting skills. These facilities provide a controlled environment where individuals can enhance their proficiency, which can be vital in situations that require self-defense or the protection of others.

 

However, the health risks associated with poor ventilation can undermine the benefits of these facilities. Without proper ventilation, individuals who frequent shooting ranges could be unknowingly putting their health at risk. The dangers of poor ventilation extend beyond immediate physical discomfort. Continuous exposure to lead dust and other pollutants can lead to chronic health conditions, including respiratory issues and lead poisoning.

 

The importance of proper ventilation in shooting ranges cannot be overstated. It’s not just about providing a comfortable environment—it’s a matter of public health and safety. As such, it’s crucial for shooting range operators to ensure their ventilation systems are up to standard, effectively minimizing the risk of pollutant exposure and safeguarding the health of all who use their facilities.

 


Choosing the Right Ventilation System

 

When it comes to choosing a ventilation system for a shooting range, there are several critical factors to consider. These include the size of the range, the number of shooting lanes, and the volume of shooting activity. It’s also important to consider the local climate and weather conditions, as these can significantly affect the performance of the ventilation system.

 

However, choosing the right ventilation system is not just about meeting these basic requirements. It’s about going above and beyond to ensure the safety and satisfaction of everyone who uses the range. A good ventilation system should not only effectively remove pollutants from the air, but it should also be energy-efficient and easy to maintain. It’s a critical investment that can significantly improve the safety and quality of a shooting range, providing a safe and comfortable environment for everyone.

 

At Action Target, we pride ourselves on our commitment to excellence. Our ventilation systems are designed and installed by a team of professionals who understand the unique needs and challenges of shooting ranges. We don’t just aim to meet the minimum requirements—we strive to exceed them.

 

Purge Ventilation System


 

A purge system draws air from the atmosphere, introduces it into the range, filters the air, and then releases cleaned air back into the atmosphere. Purge systems use pre-filters that are changed monthly and HEPA filters that are changed every 2,400 hours.

1. SYSTEM CONTROL

Available digital and analog systems give you control over the ventilation system and provide remote access for service and maintenance.

2. LAMINAR DIFFUSION

Clean air is introduced into the range behind the shooting line. A radial diffuser ensures the air is evenly distributed.

3. AIR FLOW

Negative air pressure draws hazardous dust safely away from the shooter toward the bullet trap at a rate of 75 feet per minute, exceeding minimum NIOSH standards. It then enters an advanced filtration system for a final cleaning process.

4. RANGE EXHAUST FAN

The range exhaust fan (REF) filters contaminated air to keep the area around the range clean, exceeding OSHA, EPA, and NIOSH requirements.

5. MAKE UP AIR UNIT

The make up air unit (MAU) draws and filters air from the atmosphere and introduces it into the range. Units are available in either heating only or heating and evaporative cooling options.



Recirculating Ventilation System


 

A recirculating ventilation system reuses air from the range after filtering to ensure that reintroduced air is clean. Because the system uses air that is already cooled or heated, these systems require less energy to function. Recirculating systems can be set up to remove humidity from the range. Heating and mechanical cooling systems are available.

1. SYSTEM CONTROL

Available digital and analog systems give you control over the ventilation system and provide remote access for service and maintenance.

2. LAMINAR DIFFUSION

Clean air is introduced into the range behind the shooting line. A radial diffuser ensures the air is evenly distributed.

3. AIR FLOW

Negative air pressure draws hazardous dust safely away from the shooter toward the bullet trap at a rate of 75 feet per minute, exceeding minimum NIOSH standards. It then enters an advanced filtration system for a final cleaning process.

4. RANGE EXHAUST FAN

The range exhaust fan (REF) filters contaminated air to keep the area around the range clean, exceeding OSHA, EPA, and NIOSH requirements. Recirculating systems exhaust about 30% of the air to maintain the majority air that has already been cooled or heated, improving energy efficiency.

5. MAKE UP AIR UNIT

The make up air unit (MAU) draws and filters air from the atmosphere and introduces it into the range. About 20% of the total air used by the ventilation system is drawn in through the MAU.



Our customers have consistently praised us for our commitment to excellence, integrity, and customer service. They’ve highlighted the quality of our shooting ranges, the professionalism of our installation team, and the effectiveness of our ventilation systems. These testimonials provide strong evidence of the value and reliability of our ventilation systems, reinforcing our reputation as a trusted provider in the industry.

 

The choice of a ventilation system is a crucial decision for any shooting range. It’s not just about ensuring comfort—it’s about safeguarding the health and safety of everyone who uses the facility. At Action Target, we’re leading the way, giving shooting ranges confidence in their choice of ventilation system.

 


Conclusion

 

A good ventilation system is a crucial component of any shooting range. It ensures the safety and health of everyone in the facility, from the staff to the patrons. As the shooting range industry continues to grow, it’s more important than ever to prioritize safety and health by investing in a high-quality ventilation system. It’s not just about meeting regulatory standards—it’s about going above and beyond to ensure that everyone who visits the shooting range can do so in a safe and healthy environment.

 

To learn more about Shooting Range Ventilation or to request a quote from one of our sales professionals, please click the link below. We’re happy to answer any questions you may have when considering the safety and efficiency of your shooting range project. We look forward to hearing from you soon!



Request Information Here

 

 


FAQs

 

Why is ventilation important in a shooting range?

 

Ventilation is crucial in a shooting range to control the levels of lead and other pollutants in the air. This helps to protect the health of both staff and patrons. Without proper ventilation, these pollutants can accumulate in the air, posing serious health risks.

 

What are the dangers of poor ventilation in a shooting range?

 

Poor ventilation can lead to a buildup of lead dust and other harmful pollutants, which can pose serious health risks. These risks can include respiratory issues, lead poisoning, and other serious conditions. It’s crucial for shooting ranges to have effective ventilation systems to protect the health and safety of everyone in the facility.

 

What factors should be considered when choosing a ventilation system for a shooting range?

 

Factors to consider when choosing a ventilation system for a shooting range include the size of the range, the number of shooting lanes, the volume of shooting activity, and the local climate and weather conditions. The system should be able to effectively remove pollutants from the air, be energy-efficient, and easy to maintain.

 

How does a ventilation system work in a shooting range?

 

A ventilation system works by controlling the airflow in the shooting range to ensure that lead and other pollutants are effectively removed from the air. It does this by creating a steady flow of air that moves from the shooters towards the bullet trap, carrying with it the pollutants that are released when firearms are discharged.

 

What is the market size of the shooting range industry?

 

The global shooting range market size was estimated at $1.1 billion in 2021 and is expected to hit $2.4 billion by 2031. This growth is driven by the increasing interest in shooting sports and the growing recognition of the importance of proper training and practice in ensuring firearm safety.

 

Sources:

1 – Shooting Range Market to Reach $2.4 Billion by 2031: Says Allied Market Research ↩

2 – Health risks associated with poor ventilation in shooting ranges ↩

3 – Reported violent crime rate in the U.S. 2021 ↩

The Best of the Best: What Makes an NSSF 5-Star Rated Shooting Range?

Introduction

For more than 60 years, the National Shooting Sports Foundation has been the standard-bearer for those in the firearms industry. Created in 1961 to promote, protect, and preserve hunting and shooting sports, the NSSF is a trade association with more than 12,000 members across the industry. As part of their mission to promote shooting sports, the NSSF has established a program to recognize shooting ranges that provide outstanding facilities for firearms enthusiasts, known as the NSSF 5-Star Rating System.

According to Star Rating System Guide released by the NSSF in 2018, the rating system serves the following purpose:

“The rating system is based on our vision of a safe, well managed, customer-oriented facility that is a strong promoter in the recreational shooting sports market. NSSF’s new Star Rating Range Program will hold facilities to a higher standard. These 5 Star-rated ranges will be the gold standard for our industry, those ranges having earned that rating through their focus on advancing best business practices.”

With 68 ranges currently qualifying for a 5-Star Rating, Action Target is proud to have partnered with 29 ranges who have earned an NSSF 5-Star rating. Below is a list of qualifying ranges associated with Action Target.

Action Target Partners with NSSF 5-Star Ratings

RangeLocationWebsite
Gunfighter Canyon – WilliamsWilliams, Arizonawww.gunfighter.com
Kings Gun Center LLCHanford, Californiawww.kingguncenter.com
Centennial Gun ClubCentennial, Coloradowww.centennialgunclub.com
Nexus ShootingDavie, Floridawww.nexusshooting.com
Shooters World, LLCOrlando, Floridawww.shootersworld.com
Shooters World, LLCTamp, Floridawww.shootersworld.com
Shooters World, LLCThe Villages, Floridawww.shootersworld.com
Guns-n-Gear Sports LLCIdaho Falls, Idahowww.gngsports.com
Maxon Shooter’s Supplies and Indoor RangeDes Plaines, Illinoiswww.maxonshooters.com
On Target Range & Tactical Training CenterCrystal Lake, Illinoiswww.ontargetsite.com
Smokin’ Gun WorxForreston, Illinoiswww.smokingunworx.com
Firearms Range and Clothing, Inc.Baton Rouge, Louisianawww.frcbr.com
Cape Gun WorksHyannis, Massachusetts https://capegunworks.com/
Ann Arbor Arms LLCAnn Arbor, Michiganwww.annarborarms.com
Top Gun Shooting Sports, Inc.Taylor, Michiganwww.tgssinc.com
Heartland Gun Club & RangeRochester, Minnesotawww.heartlandgunclubs.com
White Birch ArmoryDover, New Hampshirewww.wbarmory.com
RTSP, LLCRandolph, New Jerseywww.rtsponline.com
Reloaderz NJWayne, New Jerseywww.reloaderznj.com
Carolina Sporting ArmsCharlotte, North Carolinawww.csaguns.com
Heritage Guild of Easton, LLCEaston, Pennsylvaniawww.heritageguild.com
Keystone Shooting CenterMars, Pennsylvaniawww.keystoneshootingcenter.com
Nashville ArmoryNashville, Tennesseewww.nashvillearmory.com
Nardis Gun Club at Alamo RanchSan Antonio, Texaswww.nardisgunclub.com
Nardis Gun Club at Rolling OaksSan Antonio, Texaswww.nardisgunclub.com
Nardis Gun Club – San AntonioSan Antonio, Texaswww.nardisgunclub.com
Bellevue Gun ClubBellevue, Washingtonhttps://www.westcoastarmory.com
The Range LLCYakima, Washingtonwww.therangellc.com
Lehigh Valley Sporting ClaysCoplay, Pennsylvaniawww.lvsclays.com

What Does It Take?

The process of becoming a 5-Star Rated Range with NSSF is one a new—or existing—range owner can complete with their existing business. The NSSF qualifies ranges for a 3-5 Rating based on the following criteria:

  1. Appearance and Maintenance: The range must be clean, well-maintained, and visually appealing to shooters and visitors.
  2. Management: This includes integration of technology, general business management, and marketing tactics together ensure a quality customer experience.
  3. Shooting Sports Development: This evaluation looks at the procedures and policies in your business that support the promotion and development of shooting sports for the public. This includes public events and range availability, community engagement, and environmental practices to ensure safe range operation for the facility and staff.
  4. Amenities: This evaluation considers the offerings of your business to the public, including restrooms, stocked pro shop or retail spaces, and compliance with ADA accessibility and other requirements.

Benefits of Being a 5-Star Range

Now that we know what it takes to be a 5-Star Rated Range, what are the benefits of being rated so highly? There are several benefits, some of which include:

  1. Increased customer satisfaction and loyalty: The 5-star rating is a recognition of excellence in the industry, and customers are likely to be attracted to ranges with this rating.
  2. Improved reputation and visibility: Being recognized as a 5-star range can help to establish a positive reputation in the industry and increase visibility among shooting sports enthusiasts.
  3. Potential for increased revenue: Customers are willing to pay more for a superior experience and being a 5-star rated range can lead to increased revenue from range fees, merchandise sales, and other services.
  4. Access to NSSF resources: 5-star rated ranges have access to resources provided by the NSSF, such as training programs and marketing materials, which can help improve operations and attract more customers.
  5. Networking opportunities: The NSSF hosts events and conferences that provide opportunities for range owners to network with other industry professionals and learn about best practices in the industry.

Being rated 5 stars from the NSSF is mark of excellence that can help attract new business and other range owners to follow your example.

Action Target’s Role

At Action Target, we specialize in engineering range solutions that are expertly planned and installed, so you can be confident in the product you receive. This leads to high reviews from customers, more profitable ranges, better training options, and a safer experience for shooters and staff at your range.

Because of our commitment to excellence, 42% of NSSF 5-Star Ranges partnered with Action Target. Our projects and experience from around the globe has made Action Target a leader in the firearms industry, and NSSF’s rating system shows that Action Target continues to confidently provide quality service to both new and existing ranges.

“At Action Target, we are proud to have built many of the NSSF 5-star rated shooting ranges across the country” says Mike Birch, Action Target CEO. “We take great pride in designing and building state-of-the-art facilities that meet the highest standards of safety, comfort, and performance. Being a part of the process that helps ranges earn this prestigious rating is a testament to the quality of work and dedication of our team. We look forward to continuing to build and improve shooting range solutions for the benefit of the industry and its customers.”

Conclusion

Action Target has played a significant role in establishing many of the NSSF 5-star rated shooting ranges across the country. Our dedication to designing and building state-of-the-art facilities and range product solutions that meet the highest standards of safety, comfort, and performance has helped many ranges earn this prestigious rating. As a result, customers can enjoy an exceptional shooting experience while range owners benefit from increased customer satisfaction, improved reputation, and potential for increased revenue. By continuing to build and improve shooting ranges, Action Target is helping to promote and preserve hunting and shooting sports and ensuring that customers have access to the best facilities in the industry.

The creation of the NSSF’s 5-Star rating system was put in place to recognize “safe, well managed, customer-oriented” facilities for their excellence in preparing and training shooters across the country. Action Target’s mission to “build the safest and most advanced shooting ranges possible” aligns perfectly with this goal, which is only emphasized by the large amount of Action Target ranges who have earned a 5-Star Rating.          

Looking Downrange: Miles Hall Takes a Look at the Shooting Range Industry

H&H Shooting Sports Complex owner Miles Hall gives us his take on being a range owner, and his thoughts about the current and future state of the shooting range industry.

We sat down with Miles Hall, Founder and President of H&H Shooting Sports complex, and asked him some questions about his experiences as a range owner and the unique nature of the shooting sports industry. Here’s what he had to say:

The History of H&H Shooting Sports Complex

Miles Hall was not always a gun owner. He and his wife, Jayne were young and just starting their life together when neighbors encouraged them to learn how to use guns and become gun owners. Miles and Jayne decided to visit a local shooting range. Hall says, “We really enjoyed the magic of shooting but found the facility left much to be desired. It was very dirty and obviously hand-made in appearances. But what finally made the decision for us was that we felt we could provide a better place and serve the long-term interest of the sport of shooting.”

Miles and Jayne Hall opened their range in 1981 with the idea of promoting shooting sports. They wanted to be a shooting range, but also an H&H-ShootingRangeeducation center. When Hall opened his doors, he had 10 lanes at 50 feet with a lobby and a classroom. Those who originally built the range told him he would never need to add more lanes or increase the range space. Over the years, he has proven that initial statement wrong as they have expanded the facility to meet the demand of the increasing customer base. Last year they had 742,000 people visit their complex that boasts 61 lanes and 90,000 square feet.

As they have run their business over the years, the Halls have tried to meet client demand. Hall says, “It wasn’t good enough to just do handguns. They wanted to do rifles. They wanted to come in and be able to shoot their shotguns even though it’s not a skeet range, and they wanted it to handle their black powder guns. And then archery stepped into the fold and air guns also. That was another one too for those folks who shoot pellet rifles and so forth.” The Halls have tried to develop a complete solution for anyone interested in shooting sports, and in doing so, have become among one of the largest retailers in the country. Hall says, “The shooting sports has changed, and you have to either be changing with it or you’re going to die in the past… A lot of things have changed since 1981 when we started.”

Although they service a high volume of guests, H&H tries to make it an enjoyable experience for each person who comes to the complex. Hall says because they are in the entertainment business and no one has to be there, they try very hard to make the time people spend at the range memorable. Their philosophy concerning customer service, or guest service as Hall refers to it, has remained unchanged throughout the years.

The Value of Guest Service

Hall says guest service is the biggest key to his continued growth. At H&H, they don’t call the clients customers. They refer to them as guests. He relates guest service to inviting people into your home. People want to be taken care of and feel welcome. Hall says he listens to what his guests are saying and what they want, and in turn, they have always taken good care of him and his business. He says, “I find it odd that businesses in the gun industry don’t put more focus on what their guests (and their changing guests, by the way) are telling them.”

H&HShootingRange

H&H has a process where guests can contact them at any time and give their feedback and concerns. Hall also teamed up with a local university to survey his guest base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes and business. For H&H, guest service is an integral part of their day-to-day operations and business model and not just an afterthought.

Hall also discusses the importance of catering to the women demographic. He says 47% of those using the range and purchasing product are women. After all, H&H stands for Hers and His, and it’s said “Hers and His,” not “His and Hers.” Hall says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.

The Future of the Industry

When asked what goals he has for the future, Hall says he wants to keep growing the sport. He says, “We love being the center of everything. We would love to be a hub… a hub of the shooting sports. The gun industry still has validity. Not just in Oklahoma, but everywhere else. It’s still all about growing the sport.” Future expansion plans for H&H include upgrading their 90,000 square foot facility, and possibly adding two more bays. In the end, Hall again stresses that it’s all about meeting and exceeding the expectations of guests who come visit their complex.

H&H-ShootingRange (2)

“Ultimately, we’re in the business to make a profit, but we actually look at it a little differently. It’s all about growing the sport.

The tagline on H&H’s website summarizes perfectly what Hall is trying to accomplish: “H&H Shooting Sports Complex is a community, educational and retail facility for developing and promoting the sport of shooting, and it’s to the people of Oklahoma we dedicate our business.”We give them an outlet… the guests, anyway… an outlet to feel pride and go back to their friends and talk about shooting. The fact that they’re shooting at H&H is a good thing, but the real good thing is that they’re shooting period instead of riding a jet ski or bowling or whatever else.”

Thinking About Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

Action Target Increases H&H Shooting Sports’ Lane Count

shootingbay6

PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

The HallsWhile H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

H&H now features a store with more than 2,000 firearms, a restaurant, virtual simulators, an online newswire and even the occasional wedding. Hall said he wishes he could take credit for the range’s success but that it all comes down to customer service and the simple act of listening.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

2363A4E5-A751-4890-B362-D2A2413EF533[5] The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

Three Keys to Getting Your Shooting Range Approved

In the process of building a shooting range, perhaps the most intimidating part is getting it approved by your local government. Even after you’ve done all the work, raised all the money, and planned everything out, the final say still comes down to a handful of elected officials. Don’t let that make you feel powerless, though. Even if the ultimate decision is in someone else’s hands, there are still things you can do to increase your chances of success.

1) Talk to the Right People

Your local government officials need to know as soon as possible that you’re planning to build a shooting range. They’ll appreciate it if you inform them early and often of your intentions, and that communication can open doors for you later on. You’ll have a much better chance of getting your range approved if you’ve established a relationship with local leaders from the beginning.

Early communication will also help you figure out zoning issues. In most cases, land has to be zoned as either commercial or industrial for a shooting range to be built on it. Find out first thing if the land you’re looking at is zoned appropriately. Zoning requirements for building a shooting range vary depending on where you live, and some places may not even have specific guidelines for ranges. Your local officials will have the most accurate information and can help you understand the requirements. Should you discover that the land you plan to build on is not zoned appropriately for a shooting range, ask the planning and zoning committee if it can be re-zoned. Often, city governments are willing to work with local businesses on zoning issues to keep potential commerce from going elsewhere.

2) Educate Yourself

AT Builds Indoor Firing Range for OrlandoThe more you know about what’s required to get your range approved, the better. Become familiar with local noise and firearms regulations as well as environmental restrictions that will apply to your shooting range. How will you handle noise abatement? How will you dispose of lead? How will you keep customers and employees safe? All of these issues will come up when presenting to the city council. If you already know what their concerns are by asking questions and doing research, you can adequately prepare to answer them.

Once you know what standards you’re shooting range will be required to meet, talk to an Action Target territory manager to find out what options are available. Action Target specializes in building state-of-the-art shooting ranges and offers several technologies to meet the stringent requirements of government regulations. For example, Action Target’s Total Containment Trap (TCT) is the most environmentally-friendly bullet trap in the industry and makes lead containment safe and easy. With the addition of a Screw Conveyor System (SCS), all bullets and range debris are safely collected and deposited into a sealed barrel for convenient disposal. Action Target also provides sound-abating safety baffles, acoustically-rated wall systems that reduce reverberation by 98%, bullet-proof transparent lane dividers, and ventilation systems that filter air and protect customers from lead exposure. No matter what regulation your shooting range is under, chances are Action Target has a patented technology to meet it.

3) Prepare to Present

Once you’ve talked to your local government officials and learned everything you need to know about regulations and restrictions, all that’s left to do is present your plan to the city council. For those inexperienced in public speaking, this may be the scariest part of the whole process. To make the experience smoother, ask a city council member in advance what information they want from you, write down a list of questions they may ask you, and prepare all of your answers ahead of time so you don’t forget in the heat of the moment.

If you feel like you need additional backup, Action Target representatives are more than willing to attend the city council meeting with you no matter where you live. That way you can have a shooting range expert standing next to you to answer any questions about the technology and safety features of your future range.

The sales team at Action Target is willing to do whatever it can to make the approval process as seamless and successful as possible for you. If you have any questions or concerns about getting your shooting range approved, call Action Target at (801) 377-8033 and ask to speak with your area representative.

And be sure to check out our Build Your Range tool by clicking here.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years, but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

This article was originally published in the Action Target Journal on June 14, 2012.

Action Target Listed Among Utah’s Fastest Growing Companies

PROVO, Utah – Action Target Inc., a world leader in shooting range technology and tactical training systems, has been named to the Utah Business 2012 Fast 50 list, which ranks the 50 fastest-growing companies in the state of Utah.

The Utah Fast 50 award program, founded by Utah Business magazine, annually recognizes Utah companies for exceptional growth, entrepreneurial spirit and consistent innovation in the business community. Action Target Inc. was ranked #45 at a banquet held Wednesday in Salt Lake City. The rankings are based on total revenue and revenue growth over the last five years.

“We’re honored to be recognized among some of the greatest companies Utah has to offer,” Action Target co-founder Addison Sovine said. “Our team here at Action Target works hard to produce the greatest shooting products on the market, and it feels great to bring home this award for them.”

Action Target’s Vice President of Sales Randal Graham accepted the award certificate at the banquet held at The Grand America Hotel in Salt Lake City where Utah’s 50 fastest-growing companies as well as eight emerging companies were recognized. Combined, the 58 companies were responsible for$7.3 billion in revenue last year.

“We feel very blessed to be in the position we are,” Graham said. “We’ve been around for 26 years, and despite a national recession, we’re still recording consistent growth which allows us to create more jobs in the community.”

Action Target will be featured in Utah Business magazine’s September issue among the other Utah Fast 50 award winners.

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

 

Indoor vs. Outdoor Shooting Ranges: What You Should Know Before You Start Building

By Chris Hart, Action Target Range Consultant

Everybody has their own preference when it comes to shooting ranges. Some people like the open-air feel of an outdoor range where they can shoot steel targets at 500 yards while others prefer the air conditioned comfort of indoor ranges where target distance can be controlled with the push of a button. Both have pros and cons and there’s not necessarily a right or wrong answer, but there are some things you need to consider before building a range to make sure you are providing your future customers with what they want and need. To better help you in the decision making process, here are some pros and cons for both outdoor and indoor shooting ranges.

And be sure to try out our Build Your Range tool.

Outdoor Ranges

PROS

Action Target Line of Fire with Swing Up TargetOutdoor ranges generally require less expensive equipment. An outdoor shooting range can be as simple as a shooting line and a dirt backdrop or as complex as a law enforcement proving ground with moving targets and realistic tactical simulations. Either way, the equipment you need for an outdoor range will probably be less expensive than an indoor range because you don’t need a building to house it in.

Outdoor ranges can provide a greater range of shooting with appropriate berms. While indoor ranges are generally limited to shooting straight ahead from a fixed position, outdoor ranges allow shooters to participate in tactical training with up to 180 degrees of firing mobility. The more flexibility your range offers, the more realistic your training scenarios will be.

In addition to increased firing mobility, outdoor ranges also allow for greater tactical training freedom. Training at an outdoor range can include multiple firing stations, a greater range of distance, vehicle scenarios, and terrain-based exercises.

With an outdoor range, you are less limited in the ammo you can use. While indoor ranges are sometimes restricted to bullets within a certain muzzle velocity and bullet type, most outdoor shooting ranges are virtually unrestricted. Some outdoor ranges are even capable of handling incendiary rounds and artillery fire. While training of this kind may not be necessary or even desirable at your range, the capability is available. Outdoor ranges can also more safely accommodate shooting steel targets.

CONS

Building an outdoor range requires expensive earthwork and soil engineering. Not all sites are immediately suitable for an outdoor shooting range and may require extensive excavation to ensure bullet containment. The less suitable the site, the more money you will have to spend to make sure the backdrop and containment systems meet federal regulations and local statutes. You also may have to bring in power, water, and sewage hook ups from a long distance away, thus increasing the cost and adding to the needed infrastructure of roads, parking lots, and other development.

Due to the open-air nature of outdoor ranges, however, complete bullet containment is usually impractical due to expense. This is why location is such an important element in the building of an outdoor range. Outdoor shooting ranges must be built in an area where an errant shot that goes over the backstop is incapable of doing damage; this is referred to as Surface Danger Zone (SDZ). This can require building the range in a remote area far from the city, and being far from civilization means your customers are going to have to travel a longer distance to use the range.

It is inherently difficult to contain lead and noise at an outdoor range, and as housing encroaches on formerly uninhabited areas, more and more outdoor shooting ranges are being shut down. While the location of your outdoor range may seem safe from housing development, conditions can quickly change and endanger the future of your range. You must try to plan for variables that could affect your outdoor range in the long term future.

Indoor Ranges

PROS

Because indoor ranges can easily be built in the middle of cities, they are much more convenient for customers. For commercial ranges, that means increased visibility and accessibility. For law enforcement, that means a cut in overtime costs for police departments because officers don’t have to travel as far as they would to train at an outdoor range. They can also easily train during inclement weather conditions that would be more difficult on an outdoor range.

Technological improvements are making indoor ranges a more viable option for tactical training. Ballistic doors can allow vehicles to enter the range for training scenarios, lighting can be adjusted to simulate daylight and low light situations, sound effects can be played over the loud speakers to induce stress or simulate a combat environment, and bullet traps like the Total Containment Trap from Action Target allow for increased flexibility in shooting across firing lanes or at moving targets.

For commercial ranges, an indoor shooting range can provide a significant retail avenue. When combined with a retail firearm and an ammunition store, indoor ranges can be highly profitable ventures. Customers are more likely to buy ammo at the range where they shoot and are more likely to buy a gun if there is an opportunity to try it out on a shooting range first.

CONS

Indoor shooting ranges are more expensive to build and require a building to house them. For an indoor range you need to either build a new building from scratch or find a building that meets municipal requirements for parking, sound, and zoning that can be properly retrofitted to house an indoor range. Indoor shooting ranges also often require a target retrieval system, ceiling baffles, fully ballistic walls, bullet traps, a ventilation system, and lighting. All together, the equipment and facility costs can greatly exceed that of an outdoor range.

Indoor ranges are sometimes limited in the caliber and type of bullet that can be fired, depending on the range equipment chosen. The use of old or home-made bullet traps and the increased risk of ricochet that comes with an indoor shooting range naturally limits shooting capabilities. While modern bullet traps provided by Action Target can handle up to .50 BMG, many older indoor ranges cannot allow the use rifle calibers because their old range equipment designs will not safely stop rifle rounds. Because of size and sound constraints, some ranges don’t allow rifle shooting at all.

Indoor ranges also require costly range ventilation systems to meet OSHA and EPA requirements. For the health of yourself and your future customers, I should mention that your typical local HVAC contractor usually cannot properly design and install the type of system required for a clean and safe indoor range that I would shoot in with my own family. Ask your ventilation contractor how many indoor range ventilation systems they have designed and also ask them what design criteria is required to meet OSHA and EPA requirements. If they cannot guarantee that their system will meet these requirements, you might be making a costly mistake.

Rely on the Experts for Help

Whether you are deciding to build an indoor or an outdoor range, I recommend you contact the Action Target representative in your region and they will be happy to answer any questions you have and will help you determine what type of range and what equipment will best fit your needs and budget. They build hundreds of new ranges every year and will be able to draw on their vast experience and resources to help advise you with your project.

Follow this link to try our tool to Build Your Range and get a quote!

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Three Keys to Getting Your Shooting Range Approved

In the process of building a shooting range, perhaps the most intimidating part is getting it approved by your local government. Even after you’ve done all the work, raised all the money, and planned everything out, the final say still comes down to a handful of elected officials. Don’t let that make you feel powerless, though. Even if the ultimate decision is in someone else’s hands, there are still things you can do to increase your chances of success.

1) Talk to the Right People

Your local government officials need to know as soon as possible that you’re planning to build a shooting range. They’ll appreciate it if you inform them early and often of your intentions, and that communication can open doors for you later on. You’ll have a much better chance of getting your range approved if you’ve established a relationship with local leaders from the beginning.

Early communication will also help you figure out zoning issues. In most cases, land has to be zoned as either commercial or industrial for a shooting range to be built on it. Find out first thing if the land you’re looking at is zoned appropriately. Zoning requirements for building a shooting range vary depending on where you live, and some places may not even have specific guidelines for ranges. Your local officials will have the most accurate information and can help you understand the requirements. Should you discover that the land you plan to build on is not zoned appropriately for a shooting range, ask the planning and zoning committee if it can be re-zoned. Often, city governments are willing to work with local businesses on zoning issues to keep potential commerce from going elsewhere.

2) Educate Yourself

AT Builds Indoor Firing Range for OrlandoThe more you know about what’s required to get your range approved, the better. Become familiar with local noise and firearms regulations as well as environmental restrictions that will apply to your shooting range. How will you handle noise abatement? How will you dispose of lead? How will you keep customers and employees safe? All of these issues will come up when presenting to the city council. If you already know what their concerns are by asking questions and doing research, you can adequately prepare to answer them.

Once you know what standards you’re shooting range will be required to meet, talk to an Action Target territory manager to find out what options are available. Action Target specializes in building state-of-the-art shooting ranges and offers several technologies to meet the stringent requirements of government regulations. For example, Action Target’s Total Containment Trap (TCT) is the most environmentally-friendly bullet trap in the industry and makes lead containment safe and easy. With the addition of a Screw Conveyor System (SCS), all bullets and range debris are safely collected and deposited into a sealed barrel for convenient disposal. Action Target also provides sound-abating safety baffles, acoustically-rated wall systems that reduce reverberation by 98%, bullet-proof transparent lane dividers, and ventilation systems that filter air and protect customers from lead exposure. No matter what regulation your shooting range is under, chances are Action Target has a patented technology to meet it.

3) Prepare to Present

Once you’ve talked to your local government officials and learned everything you need to know about regulations and restrictions, all that’s left to do is present your plan to the city council. For those inexperienced in public speaking, this may be the scariest part of the whole process. To make the experience smoother, ask a city council member in advance what information they want from you, write down a list of questions they may ask you, and prepare all of your answers ahead of time so you don’t forget in the heat of the moment.

If you feel like you need additional backup, Action Target representatives are more than willing to attend the city council meeting with you no matter where you live. That way you can have a shooting range expert standing next to you to answer any questions about the technology and safety features of your future range.

The sales team at Action Target is willing to do whatever it can to make the approval process as seamless and successful as possible for you. If you have any questions or concerns about getting your shooting range approved, call Action Target at (801) 377-8033 and ask to speak with your area representative.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years, but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.