Tag: White Paper

What is the Best Bullet Trap for my Range?

Posted on by Marketing Action Target
Choosing a bullet trap is an important decision that will directly impact a range’s profits. However, it is a decision that often seems overwhelming given the number of options available. To truly understand how important a bullet trap is to range operations and budget, it is helpful to think of the range as a large lead processor and to answer the following eight questions:
  1. Will the range be limited to handguns only, or will rifles be allowed?
  2. What other kinds of ammunition will be used?
  3. How many rounds will be fired each month? Each year?
  4. How do you plan to collect the lead from the trap?
  5. What about lead dust and other airborne particles?
  6. What kind of budget are you working with?
  7. Are there any size limitations?
  8. What about local fire codes and other restrictions?
Once these questions are answered, it becomes much easier to choose the optimal bullet trap that aligns with the range’s goals. Luckily for range owners, Action Target provides different bullet trap choices that cater to the many possible range uses. The two most common options for commercial range use are the Total Containment Trap (TCT) and the Rubber Berm Trap (RBT). Each has obvious benefits for any range, but the difference still depends on the use of each range and the answers to the above questions. For example, if the range’s business plan calls for a small, low-use facility, then the Rubber Berm Trap is a great option. The RBT requires a smaller footprint than the Total Containment Trap and uses a smaller amount of floor space. It takes advantage of a hassle-free design that requires very little upkeep. It utilizes the practical and beneficial properties of rubber, while eliminating weaknesses and unnecessary elements of other designs. The RBT can also be serviced from the front, whereas the TCT must be serviced from the rear. The bottom line—The Rubber Berm Trap is cheaper to build and easier to maintain. However, if the range has a high-volume, heavy-use facility, then the Rubber Berm Trap will quickly become a frustration and a large expense. In these types of ranges, the Total Containment Trap is the optimal choice. AT Bullet Traps Used IndoorThe Total Containment Trap is the dominant industry standard for modern, heavy-duty, steel bullet traps. It is the superior choice for ranges where safety, reliability, simple maintenance, and ease of use are top priorities. The TCT can be used both indoors and outdoors in all types of law enforcement, military, and commercial shooting ranges. The TCT funnels fired rounds into a deceleration chamber, which increases safety for everyone on the range. Action Target’s patented Dust Collection Unit can be installed in the Total Containment Trap, protecting the range from lead dust contamination. The bottom line: Although more expensive than the Rubber Berm Trap, the Total Containment Trap is longer lasting and better for high-use ranges. Before deciding on a trap, it is imperative to understand exactly what the requirements are to find the trap that supports the range goals. In today’s industry, too many owners are initially enticed by a low price only to be disappointed in the end due to the amount of unforeseen problems. For more information, Action Target has provided multiple whitepapers and a video to help choose the optimal bullet trap—visit the “Related Pages” section of our Bullet Traps page to access these resources.

Self-Funding Shooting Ranges

Posted on by Marketing Action Target

A New Way of Looking at Shooting Range Viability

By Addison Sovine

While the top-level view of a commercial indoor shooting range may appear simple and direct, the economic reality is often the opposite. If one were to take the cost of a range based on today’s market value and implement a state-of-the-art range featuring approximately ten lanes, the initial investment would be well into the millions. A range costing a million dollars would require $50,000 in range fees just to cover the interest payment alone. If a range yields $10 per participant for each hour of range time, five hundred shooters would be necessary to simply cover that interest. In addition to start-up fees, heating and cooling of the facility can be substantial when variables like airflow and heat are factored in.

Expenses that add up quickly

Another five hundred shooters—if not a full additional thousand—would be necessary to cover the cumulative cost of operations and physical utility bills. This does not include costs associated with labor, maintenance, or any other expenses, causing the cost of an operation range to accumulate.

Making Your Good Range Great

Over the past 26 years of leading the industry, the men and women of Action Target have learned that an indoor range in and of itself is not as viable a solution as an indoor range used in conjunction with a retail store. However, a guiding principle sometimes forgotten is that a good range validates a good store. A good range makes it possible for a store to perform a service that dealers and stores without a range cannot perform. Clients can test firearms prior to making their purchase. AT Constructs Indoor Shooting Range for OrlandoRental or lease programs are realistic possibilities, allowing for more informed decisions to be made. A singular offering like an on-site range provides a service unavailable elsewhere, meaning you are selling not only the firearms, but also a rare service–your expertise.

Your ability to provide a critical service as an expert in the shooting industry, in conjunction with the services of a range, allows you to train and demonstrate that which you sell. A range also gives the opportunity for relevant, adjacent offerings, such as personal protection classes, concealed carry classes, and other things not available from people who would need to rent or borrow a range. With this in mind, reconsider the economic validity of building or purchasing a range.

A Model of Economic Viability

Supposing your range will consist of ten lanes, the last thing that you want to worry about it is the required maintenance. Any mechanical device follows a single objective rule—the more complex the device, the more expertise necessary in its service and maintenance. Just a few years ago, having an automobile with a motor, a carburetor, and a little common sense may have been the only necessary tool in order to adjust the carburetor. Today, however, the proliferation of computer controlled, microchip-fueled components makes it incredibly difficult to do so. Accidents or problems can necessitate repairs that are far more expensive now than they may have been ten or fifteen years ago.

The laws of physics hold domain over any space, including ranges where bullets are being fired. Combined with constant historical trends of human innovation, we can see that whenever someone builds something to stop a bullet, someone else will build a bullet strong enough to go through it. Thus, it is only a matter of time before an equipment failure or breakdown on a range occurs.

AT Builds New Shooting Range and StoreThe value of simplicity, then, is clearly demonstrated. On a typical commercial range, there is no need for fancy, high-end target retrieval systems. The most cost-effective system on a range is a simple toggle switch on a track and a motor that takes the target down to a distance—this distance determined perhaps by a line painted on the wall or a line painted on the floor. This distance is determined and used as the operator runs the target down by holding the switch. As the operator brings the target back, they will run the switch until the target returns. While this may not sound like sufficient technology for training law enforcement, it truly is the only necessary mechanism for target retrieval.

If you are going to donate your commercial range to local law enforcement, understand what that could entail. Even with donations of use, local law enforcement agencies’ use of your range will be a small fraction of its cumulative use. You will not be able to properly maintain your range or even break even based upon the rental of that range with your law enforcement under typical circumstances.

*NOTE: This has been the first section of many Action Target White Papers being released to the public. All white papers can be accessed through our website. To read the rest of the Self-Funding Shooting Ranges White Paper, you can download the entire PDF document by clicking on the link provided. You can also watch the full video presentation.

About Addison Sovine

Addison is the Executive Vice-President and Co-Founder of Action Target. He has over 26 years industry experience and has personally designed, built, and maintained thousands of shooting ranges.