DELIVERING AN ADVANCED RUNNING MAN TRAINING SYSTEM.
PROVO, Utah – September 26, 2016 – Action Target INC., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of the Dual Running Man Pro, the most powerful and feature-rich running man system ever designed.
The DRM Pro boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other.
The DRM Pro includes industry leading technology, with added features such as built-in Wi-Fi, easy to use control interface that runs on a tablet or smart phone. The DRM Pro integrates with our range control software for advanced features and functionality. All components of the DRM Pro are IP54 compliant for year-round outdoor and indoor use. The DRM Pro is capable of traveling at variable speeds, up to 20 feet per second, which allows for a more advanced target acquisition training. The DRM Pro boasts high precision encoders to ensure target positions are accurate to within 6 inches. The modular ratcheting mechanism on the DRM Pro make cable tensioning quick and easy.
The DRM Pro is the perfect running man training system because it allows users to advance their training by having duel targets moving independent of one another. This allows trainers to designate one as a non-shoot and the other as a target. This will add stress and reality to training scenarios, allowing the user to develop and improve their decision making skills.
For more information about the DRM Pro or to purchase yours today, call 801-377-8033
ACTION TARGET LAUNCHES THE GUARDSMAN SHOOTING STALL. THE LOW-COST SOLUTION.
PROVO, Utah – October 26, 2016, Action Target Inc., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of its newest shooting stall – The Guardsman Shooting Stall. The Guardsman Shooting Stall is geared towards providing a lower-cost option for gun ranges looking for a more economical stall partition solution. The Guardsman Shooting Stall features a rugged, yet simple design that retains the industry-leading ballistic standards to which Action Target proudly holds itself.
The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table with a non-slip rubber top and an optional lower shelf that adds a functionality for shooters that is unmatched in the industry.
“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.
The quick and easy installation of the Guardsman cuts down the cost and time of installation. The Guardsman is a low-cost option for gun ranges that are looking for a more economical stall partition solution. The Guardsman retains Action Target’s industry-leading standards and is compatible with all Action Target retrievers.
The Guardsman Shooting Stall is available for order today and may easily be retrofitted into any existing ranges. For more information visit https://www.actiontarget.com/Guardsman or to purchase the Guardsman, call 801-377-8033.
Action Target Elevates Shooting with New Retriever
PROVO, Utah – Action Target Inc., the leading manufacturer of shooting ranges, today announced its release of the All Wheel Drive (AWD) Pro: a new target retriever proven to take ranges to the next level.
The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.
“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills. Not only will shooters benefit from this new equipment, but the range will as well,” said Jesse Nelson an Action Target Product Marketing Manager.
The AWD Pro was recently installed at Nashville Armory in Nashville, Tennessee, where shooters were ecstatic with the update. After the installation, ammunition consumption increased over 23% and 89% of shooters said they enjoyed the new retriever over traditional range equipment. Another interesting statistic was that over 80% of shooters interviewed said they would drive farther and pay more to use the new equipment over traditional range equipment.
These numbers can be attributed to the addicting shooting scenarios the AWD Pro offers. These preloaded games and drills were developed by leading firearms trainers and challenge every shooter no matter their skill level. Whether shooters are trying to improve their previous score on a drill or are competing with their friends with one of the games, shooters will find themselves using more ammunition and feeling more satisfied when they leave the range. Plus, the fun environment of competing with friends on challenging drills adds an element that shooting ranges have lacked in the past and will keep shooters coming back for more.
The AWD Pro’s friendly touch screen user interface also plays a part in the new shooter experience. With its intuitive and engaging design, users are able to control more including: shooting distance, stall lighting, target lighting, target behavior, time drills and more. All of these features give the shooters more freedom, putting them in charge of their experience at the range.
“This product is just one of many future developments that testifies of Action Target’s long-term commitment to developing the shooter’s experience as well as breathing new technology and innovation into the shooting range industry. We are convinced the AWD Pro will meet the needs of today’s shooters by promoting skill building, competition and an overall higher engagement with the shooting sports,” said Kevin Tomaszewski, Action Target’s Vice President of Marketing and Engineering.
The AWD Pro gives shooters a whole new experience of improving their shooting skills while having a good time, making it the reason ranges with the AWD Pro will become the go to destination. To learn more about the AWD Pro visit link: www.actiontarget.com/products/awd_pro.
The lead trainer for TriCounty Tactical, Kurt Newman, was aware of the training needs across many police departments and law enforcement agencies, but also realized the tight budget constraints of these same agencies. Knowing what they wanted to accomplish, TriCounty Tactical requested a mobile shooting range with ballistic containment and advanced training capabilities beyond what had developed as the standard for mobile shooting ranges.
TriCounty Tactical approached Action Target with the idea to create this mobile shooting range. The goal of this mobile range was to meet the unique demands of law enforcement training, concealed carry training and certification, and also provide a new experience for gun enthusiasts throughout the greater Chicago area.
Action Target designed and built an advanced shooting range contained within a 53 foot semi-trailer completely armored in AR500 steel. The range includes advanced target retrievers, a custom air filtration system and a custom rubber berm trap for bullet containment and recycling. The trailer also utilizes an onboard diesel generator for untethered powering allowing it to be used virtually anywhere.
The safety of the shooter and anyone outside the range was paramount in the construction process. A great amount of time and resources was devoted to ensure the shooting range could be used safely in any location by anyone from the novice to expert shooter.
The mobile range has a “no blue sky” design, meaning there is continuous overhead ballistic containment from the firing line to the bullet trap for tactical use. This was accomplished by armoring all four sides of the trailer with AR500 armored steel.
A sound abatement material called PEPP was used to cover the side walls, overhead baffles and the area behind the shooter to reduce the noise generated from shooting and reduce reverberation in the range. The PEPP also helps contain bullet splatter from errant rounds.
Three shooters can train from the standing position at one of three clear shooting stalls or the table can be collapsed at each position to practice drawing from the holster or shooting from a prone or kneeling position.
Bullets are safely captured in a custom rubber berm trap that is capable of stopping all handgun rounds as well as rifle rounds up to .50-cal BMG.
To meet the unique training demands of law enforcement, the Mancom Touch Plus was installed as the target retrieval system. The Touch Plus offers 360 degree turning as well as blue, red and white LED lights on the carrier and programmable scenarios for different qualification courses.
The three target retrievers can be controlled by the individual shooter from each shooting stall or by a range master from a master control system.
Carey’s Small Arms Range Ventilation designed and installed the HVAC system. The ventilation system keeps shooters and trainers safe by creating airflow that pushes the contaminants generated from firing guns down range. The HVAC system meets or exceeds all OSHA, NIOSH and EPA requirements by using a series of pre-filters and HEPA filters. Once the air from inside the range is filtered it is exhausted back into the environment cleaner than it was when the air entered the range.
All of these safety and training features came together to provide a new training tool available to any agency that has a training need but lacks funding for their own shooting range. It also serves the civilian market by providing a shooting range that can be delivered on demand.
TriCounty Tactical plans to make the mobile range available for not only law enforcement, but for corporate events, private parties and many other uses that open the doors for people to enjoy and experience the shooting sports in a comfortable and unique way.
THINKING ABOUT BUILDING A SHOOTING RANGE?
Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.
Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.
Georgia Gun Cub hopes to change the way people in the surrounding area think about indoor shooting ranges. Building the first 100-yard indoor rifle range in Georgia seems like a good start, but they aren’t stopping there. Adopting the tagline, “You’ve never shot like this before,” the goal is to give customers an unparalleled experience when shooting at the club. Georgia Gun Club is doing this through high-quality equipment and taking the country club approach to the shooting range business – an approach that is becoming a widely accepted concept across the country.
Georgia Gun Club’s nearly 40,000 square foot facility includes an indoor shooting range, member’s lounge, classrooms, simulation theater and retail space. The range is outfitted with Action Target equipment and has a total of 28 lanes. There are eight 100-yard lanes reserved specifically for rifle use and the other 20 lanes are 25-yards long. The range is not only for the shooting novice or enthusiast, but is also designed for local Law Enforcement agencies that need a place to complete training and certification. Action Target retrievers, turning targets and full panel clear ballistic shooting stalls provide a quality experience for each shooter who visits the club.
The Action Target Total Containment Trap’s unique technology collects bullet rounds while simultaneously reducing ricochet and lead dust build up. Overhead safety baffles are in place to catch errant rounds and provide an added level of noise abatement and safety. The integrated ventilation system also ensures the air is free of lead contaminants and maintains a comfortable temperature inside the range.
The club offers several training courses including personal protection, home firearm safety and basic pistol, rifle and shotgun courses. There is a full-time gunsmith available to help customers and nationally certified instructors who are also Range Safety Officers.
A theater room with video enhanced simulator training and an impressive retail space only add to the overall experience of the club. Although the space is full of amenities, Georgia Gun Club stresses their overall goal is a safe environment.
“I am pleased to have designed and led the effort of bringing a safe and family friendly shooting facility to the Atlanta metropolitan area,” said Verne Fowler, Managing Partner. Fowler continued saying, “We have worked hard to ensure that this shooting facility is unmatched in its capabilities and overall experience for the customer.”
THINKING ABOUT BUILDING A SHOOTING RANGE?
Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.
Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.
“For the gun industry, women are the next big thing… Gun industry courts women with pink guns.” These are just a few headlines that have appeared in the news lately. The rise of women in the shooting sports industry has been a popular topic recently, as female participation in the sport continues to increase.
Recent numbers from the NSSF stated that nearly 80% of gun retailers reported an increase in female customers in 2012. In Florida, 22% of the concealed carry permits are held by women. In Texas, women hold 28% of concealed carry permits, up sevenfold in the last 10 years.
According to the NSSF, the women’s market is a very real one, and it is growing, untapped, and undeveloped. The retailer who meets the demand for specialized equipment will find a group of enthusiastic, supportive buyers as well as loyal customers. The industry has already seen an increase in businesses servicing this demographic as more products are released with women in mind. Custom gun cases, smaller frame pistols, accessories dressed up with bling or pink, all of these products are created to target the female market.
Some marketers have the philosophy that the products need to be pink or glitter to attract women, while others are focusing more on the gun design or an increase in friendliness and customer service. While one idea or product might not be appealing to 100 percent of women, they can all find something to appreciate in the industry’s new initiative to tailor products to their wants and needs. In turn, most businesses and organizations are discovering women are a driving force in the industry, and listening to them yields positive results.
Many shooting ranges across the country have weekly ladies nights or host chapters of women’s gun clubs. One shooting range owner said 47 percent of his customers are women. He says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.
Organizations have also been created to advocate women’s participation in shooting sports. Many of them have Facebook and Twitter accounts with a large following and relevant content. For most of these organizations, education and empowerment are the driving purposes. Karen Butler, founder of Shoot Like a Girl, realized the number of women involved in the shooting sports was growing, but felt like there were still factors limiting a woman’s development in the sport. Butler felt like there needed to be more opportunities for women to try equipment that fit in a safe environment. Shoot Like a Girl is just one example of the many organizations that have given women a voice and a place within the shooting sports industry.
As the shooting sports industry continues to grow, women look to be a key factor in the sport’s constant development. The retailers and businesses that see women as a valuable sector of their customer base will find new growth and a group of customers who want to be educated and skillful in shooting sports.
Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.
H&H Shooting Sports Complex owner Miles Hall gives us his take on being a range owner, and his thoughts about the current and future state of the shooting range industry.
We sat down with Miles Hall, Founder and President of H&H Shooting Sports complex, and asked him some questions about his experiences as a range owner and the unique nature of the shooting sports industry. Here’s what he had to say:
The History of H&H Shooting Sports Complex
Miles Hall was not always a gun owner. He and his wife, Jayne were young and just starting their life together when neighbors encouraged them to learn how to use guns and become gun owners. Miles and Jayne decided to visit a local shooting range. Hall says, “We really enjoyed the magic of shooting but found the facility left much to be desired. It was very dirty and obviously hand-made in appearances. But what finally made the decision for us was that we felt we could provide a better place and serve the long-term interest of the sport of shooting.”
Miles and Jayne Hall opened their range in 1981 with the idea of promoting shooting sports. They wanted to be a shooting range, but also an education center. When Hall opened his doors, he had 10 lanes at 50 feet with a lobby and a classroom. Those who originally built the range told him he would never need to add more lanes or increase the range space. Over the years, he has proven that initial statement wrong as they have expanded the facility to meet the demand of the increasing customer base. Last year they had 742,000 people visit their complex that boasts 61 lanes and 90,000 square feet.
As they have run their business over the years, the Halls have tried to meet client demand. Hall says, “It wasn’t good enough to just do handguns. They wanted to do rifles. They wanted to come in and be able to shoot their shotguns even though it’s not a skeet range, and they wanted it to handle their black powder guns. And then archery stepped into the fold and air guns also. That was another one too for those folks who shoot pellet rifles and so forth.” The Halls have tried to develop a complete solution for anyone interested in shooting sports, and in doing so, have become among one of the largest retailers in the country. Hall says, “The shooting sports has changed, and you have to either be changing with it or you’re going to die in the past… A lot of things have changed since 1981 when we started.”
Although they service a high volume of guests, H&H tries to make it an enjoyable experience for each person who comes to the complex. Hall says because they are in the entertainment business and no one has to be there, they try very hard to make the time people spend at the range memorable. Their philosophy concerning customer service, or guest service as Hall refers to it, has remained unchanged throughout the years.
The Value of Guest Service
Hall says guest service is the biggest key to his continued growth. At H&H, they don’t call the clients customers. They refer to them as guests. He relates guest service to inviting people into your home. People want to be taken care of and feel welcome. Hall says he listens to what his guests are saying and what they want, and in turn, they have always taken good care of him and his business. He says, “I find it odd that businesses in the gun industry don’t put more focus on what their guests (and their changing guests, by the way) are telling them.”
H&H has a process where guests can contact them at any time and give their feedback and concerns. Hall also teamed up with a local university to survey his guest base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes and business. For H&H, guest service is an integral part of their day-to-day operations and business model and not just an afterthought.
Hall also discusses the importance of catering to the women demographic. He says 47% of those using the range and purchasing product are women. After all, H&H stands for Hers and His, and it’s said “Hers and His,” not “His and Hers.” Hall says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.
The Future of the Industry
When asked what goals he has for the future, Hall says he wants to keep growing the sport. He says, “We love being the center of everything. We would love to be a hub… a hub of the shooting sports. The gun industry still has validity. Not just in Oklahoma, but everywhere else. It’s still all about growing the sport.” Future expansion plans for H&H include upgrading their 90,000 square foot facility, and possibly adding two more bays. In the end, Hall again stresses that it’s all about meeting and exceeding the expectations of guests who come visit their complex.
“Ultimately, we’re in the business to make a profit, but we actually look at it a little differently. It’s all about growing the sport.
The tagline on H&H’s website summarizes perfectly what Hall is trying to accomplish: “H&H Shooting Sports Complex is a community, educational and retail facility for developing and promoting the sport of shooting, and it’s to the people of Oklahoma we dedicate our business.”We give them an outlet… the guests, anyway… an outlet to feel pride and go back to their friends and talk about shooting. The fact that they’re shooting at H&H is a good thing, but the real good thing is that they’re shooting period instead of riding a jet ski or bowling or whatever else.”
Thinking About Building a Shooting Range?
Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.
Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.
Ventilation is one of the most important aspects of an indoor shooting range. However, many misconceptions and contradictory information exist on the topic. As a range owner, it can be difficult to know what information is accurate and what the most important aspects of range ventilation are. Here are a couple common misconceptions debunked:
Misconception #1: The type of rounds shot will change the ventilation design.
Truth: It does not matter what type of rounds are shot, what type of ammunition is used, or how much shooting occurs in a small arms range. There is a standard ventilation design that works great for all ranges regardless of what ammunition is shot.
Misconception #2: Air flow speed in a range can be anywhere between 50 feet per minute and 75 feet per minute at the firing line.
Truth: The range should be designed for 75 feet per minute at the firing line or lines. This should result in an air flow that is not below 50 feet per minute at any individual point.
Misconception #3: Air flow tests should be done with people or mannequins in shooting positions.
Truth: All air flow testing should be done on an empty range. The testing and commissioning procedure on an empty range has proven to meet Occupational Safety and Health Administration (OSHA) exposure levels.
Why Range Ventilation is Important
Along with understanding the misconceptions that exist about range ventilation, it is important to understand the various purposes behind ventilation and why ventilation is so critical to a shooting range’s long-term success.
The first and primary purpose of ventilation is to remove contaminants created during the firing of a weapon from the respiratory zones of those occupying the range. Exploding primers containing lead styphnate and friction from the lead slug against the gun barrel create airborne lead. Carbon monoxide and other contaminants are also created during the firing of a weapon. The ventilation system removes all of these harmful particles.
The second and equally important reason for a properly designed and installed ventilation system is to keep the range at a negative pressure to the surrounding building space. Contaminants need to be contained in the range space. This will prevent the ingestion of these harmful particles, and also keep the non-range spaces and surfaces of the building free of contamination. This in turn will ensure the health and safety of all customers and employees.
The final purpose of the ventilation system is to remove the smoke from the range so visibility is high and the targets can be seen.
Ventilation Systems and How They Work
Many range owners are aware of the purposes of a ventilation system but may have questions when it comes to the system types and designs.
The suggested air flow for a small arms range is an average of 75 feet per minute at the firing line. This air flow must be even from floor to ceiling (known as laminar flow) and have minimal turbulence. There have been two general approaches to the distribution of air that have been used within the industry.
The first is a plenum wall. Although this approach can work and some have successfully tested to provide laminar flow, the plenum wall has also been prone to problems. The main issue is when the access door to the range and the window from the range safety office have been installed they tend to create turbulent areas. This can disrupt the laminar flow, which can prevent the contaminants from being properly contained. There have also been problems where the range officer standing in one position has caused a lane to fail the exposure test.
The second method that has proven successful is the radial diffuser. This method disperses air into the range in a 180 degree radial pattern. These diffusers are custom built and tested to provide proper air flow at the firing line. It is critical to only use proven products that have been tested to achieve the laminar or even air flow at the firing line. This will ensure the safety of range employees and customers and also keep the range compliant with health and safety regulations.
When deciding on the design of the ventilation system, negative air pressure is also important. Providing negative pressure in the range is accomplished by designing more exhaust than supply air. Creating laminar air flow at the firing line will protect a shooter’s respiratory zone, but it will not keep contaminants created in the range from entering other areas of the building. The industry standard for this design is 10% greater exhaust than supply. The tighter the range area of the building is constructed, the less differential is necessary to maintain the proper pressure differential. Some ranges have been designed with the 10% differential, but the exhaust is filtered and there was no method of modulation for the exhaust based on filter loading. This caused the range to go positive within a week of a filter change. It is very important to oversize the exhaust fan and use a variable frequency drive or an inlet vein vortex damper to regulate the fan. This will control the amount of exhaust that is filtered and keep the air at a negative pressure differential.
The most critical component to keeping the range negative is a control system that can start up, stop, and maintain a negative pressure in the range at all times. The control system must also monitor the range conditions as well as sound an alarm and shut down if unsafe conditions are present.
The Economics of Range Ventilation
Price may be another factor in considering a ventilation system as they can be expensive. A range owner might think about just using a local heating, ventilation, and air conditioning (HVAC) contractor to install the system. Unfortunately, most local HVAC contractors do not have the required experience with shooting ranges to make everything work properly, and standard HVAC equipment by itself is not sufficient for the task. There are specialized custom components that must be manufactured and installed to exacting standards. Experts in the industry handcraft these custom parts on a per-job basis to meet the specific needs of each individual range.
If the system is too difficult for the range staff to use, chances are the staff won’t use it, or it won’t be used properly. The top names in the industry have made usability a priority to ensure each ventilation system is easy for the end-user to understand and operate. For example, Action Target’s ventilation features a single control switch that activates the entire ventilation system and indicator lights that turn on when the system is ready for use. A convenient digital interface screen displays the status of the ventilation system at all times and displays any errors, alarms, or unsafe conditions that might arise. If something happens, Action Target can dial in to the ventilation system via a built-in modem to diagnose and make adjustments remotely.
Proper shooting range ventilation is essential. There are hazards and pitfalls that can be avoided only by companies with sufficient expertise and experience, so make sure to choose a team that can do the job right. The effects of poor ventilation in a shooting range are a serious matter, and potentially hazardous to the health of both range employees and customers. Lead poisoning in adults and children can cause digestive problems, high blood pressure, hearing problems, memory and concentration problems, and a host of other health issues. These hazards can be avoided if the range is ventilated properly. Without fail, an indoor range ventilation system must provide and maintain clean air for everyone in it. With a properly installed and functioning ventilation system, range owners can operate their range worry-free, assured the system is keeping the range, employees, and customers contaminant free and healthy.
Rely on the Experts for Help
There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.
Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.
We are proud of every range we build. Hard work, dedication to quality and safety, along with expert knowledge go into every project. Out of all the shooting range projects Action Target completed in 2013, the following four ranges stood out as great examples of what shooting ranges can be and should be by adapting with the changing industry. Click on the photos to learn more about each range.
POINT BLANK
Point Blank in Cincinnati is owner Tom Willingham’s second shooting range. There are only four locations in the world that use the new Mancom AWD wireless target retrievers and this range is one of them.
Centershot Gun Range
Centershot Gun Range has two shooting bays so they can accommodate law enforcement and the general public at the same time and with different training scenarios.
Barracks 616
Barracks 616 was designed with opaque shooting stalls to provide privacy for shooters and PEPP sound dampening material creating a more comfortable atmosphere for shooters by reducing the reverberation generated by gun shots.
Shoot Straight
Shoot Straight in Fort Lauderdale is the seventh Shoot Straight location in Florida. This shooting range features 24 lanes rated for rifle and pistol use to provide customers the opportunity to shoot a wide variety of calibers in one location.
2013 showed continued growth in the shooting sport in part because of the new indoor commercial ranges opening up throughout the nation. They are not the old, dark, and foreboding shooting ranges of the past; they are comfortable and inviting for new and experienced shooters alike. There are many other great ranges that Action Target was a part of and we wish we could show them all off here but that would make for an extremely long post. To everyone we have had the opportunity to work with, we thank you.
Public relations can be difficult no matter what industry you’re in, but for those who own shooting ranges and gun shops, it can be absolutely terrifying. It seems the majority of news stories about shooting ranges are purely negative and focus on battles over zoning, environmental concerns, community opposition, or violent crime. The media may seem to have complete control over the conversation, but there are things you can do to shed some positive light on your range and the industry in general. If you own a shooting range, work at a shooting range, or you are planning to build one, here are seven tips that will help you overcome the preconceived notions, myths, and fears that surround them.
#1: Educate your neighbors.
People fear what they do not understand. The majority of the resistance you will experience in building your range is often the product of a lack of understanding from misinformation. A quick online search will show the majority news stories that talk about shooting ranges center on how they create dangerous environments for children and communities because of the presence of guns or the possibility of bullets escaping the confines of the range. Do not be afraid to attend local civic meetings and community events or even go door to door to educate the public about your project and how it will benefit the community as a whole. It is important to be visual and factual in your presentation. Use pictures and graphs to illustrate your points rather than relying solely upon words. Always exercise caution when speaking to the public and local government officials. Before you attempt to communicate openly about your shooting range project, you should conduct or find research to determine the political atmosphere of your community. Depending on potential resistance, keeping a low profile may be the best course of action rather than attacking public perception head on.
#2: Know what makes your range unique.
When it comes to the media, it is not enough to say you’re building a “state-of-the-art” shooting range. You need to know what makes you unique from every other range that also claims to be “state-of-the-art.” Look closely at your equipment, business model, history, future plans, and services. Somewhere in those details is an angle that will draw the attention of the media. A great example of this is Eagle Gun Range in Lewisville, Texas. Owner David Prince contacted the media early and often but was met with complete indifference because several shooting ranges had already opened in the area in a fairly short amount of time. After a number of attempts, a reporter finally asked, “What makes you different from all the other ranges?” Prince began listing all the aspects that make Eagle Gun Range so great including safe equipment, training classes, inventory, and events like birthday parties. What caught the reporter’s attention were the events. “Birthday parties? Like, for children?”
What followed was a media frenzy. Not only did it catch the attention of the local news agencies, the story also found its way into the national limelight with coverage from ABC News, Yahoo News, Fox Business, U.S. News on NBC, The Blaze, and Guns.com. Even Jimmy Kimmel caught wind of it and featured a skit about the range called “Chuck E Norris” on his show. Obviously, not all of the coverage was positive, but it gave Prince a chance to talk about his range on a public stage and draw enormous attention before the range had even opened.
#3: Talk to the media early and often.
The media does not have to be your enemy. If you help them by providing a story that is newsworthy, they will help you. It is important that you reach out to them early in the process and approach them often. Invite them out to visit your range during different stages of the building process. Explain to them how your bullet trap works and why it is impossible for bullets to escape the range. Show them what makes your range unique. Give them the opportunity to shoot on your range (include both the reporter and the camera operator). Talk about how your range will protect the environment with your lead collection and ventilation systems. The more you get the media to your range, the more you can influence the conversation and educate the public.
#4: Host a grand opening event.
Holding a grand opening event is one of the best ways to get the attention of your local community and media. Don’t jump the gun, though. It’s generally best to have an unannounced soft opening with your grand opening celebration taking place a few weeks or even a month later. Delaying the grand opening will give you time to make sure everything works properly, shelves are stocked, and employees are trained. Coordinate with one of the main firearm brands you will carry to be on site during the event to do demonstrations or even hold raffles (if charging for raffle tickets, make sure you follow your state’s gambling laws). You can also draw attention by offering discounts or sales on merchandise, range passes, memberships, etc. Invite notable community members like the mayor and the chief of police and include them in an official ceremony like a ribbon cutting (or ribbon shooting). Once plans have been made, get the word out to the media. Research reporters in your area who would possibly be interested and send them an official invitation two weeks in advance that quickly details what will happen, who will attend, and why it is important. Send the invitation early in the week to avoid traditional end-of-the-week deadlines, and keep it as short as possible.
Hire a professional photographer to be at the event. Photography is often one of the most overlooked aspects of opening a range. Too often, a new shooting range opens and the only available photos are dark and grainy and were taken before construction was even complete on whoever’s cell phone happened to be handy. Invest in a good photographer to document your range and provide you with attractive photos that you can use on your website, in social media, and in the news. The better you can portray your range through photos, the more people will want to come.
#5: Be an expert on all things firearms to the media.
Your range doesn’t have to be the source of the news in order to get into the news. In today’s world, there is no shortage of news stories involving firearms in one way or another. Present yourself as a firearms expert to the media, and they will seek your opinion. Doug VanderWoude, OnTarget Range Manager for AcuSport and former owner of Silver Bullet Firearms, managed to get his range into Time Magazine. It wasn’t because his gun shop/shooting range did anything worthy of national attention but because VanderWoude actively contacted the media and presented himself as an expert in the field. So when Time Magazine began writing an article on booming gun sales, they came knocking at his door first. Merely owning a shooting range does not necessarily qualify you as an expert, however. Make sure you’re up to the task by reading as many publications about the firearms industry from as many different sources possible. Focus on politics, local firearms laws, trends, new products or innovations, and firearms makes and models. The more you can back up your personal experiences with trends and research, the better you will perform as an industry spokesman.
#6: Hold/support regular community events.
Continue to interact with your community regularly. Host various shooting groups (especially women shooting groups) at your range on specific days or nights. Hold IDPA, USPSA, Ruger Rimfire Challenge, or other competitions at your range if possible. Support local organizations like the Boy Scouts of America, law enforcement agencies, and veterans groups. Make sure you plan events well in advance to provide adequate time to advertise and plan them. If you do not give your community enough time to plan to attend or even the opportunity to find out about the events you hold, these will end up damaging you rather than benefiting you.
#7: Maintain Constant Contact.
Never stop building and strengthening your brand. Communicating with your customers, the community, and the gun industry outside of work will help build mutually beneficial relationships. There are too many ways you can do this to list all of them, but here are the ones we feel are most effective when used correctly:
Social media – Make good use of Facebook, LinkedIn, Twitter, Google+, Pinterest, and other platforms to provide an easy way for your customers and community to communicate with you. These are great places to talk about events, share pictures, and post how-tos. As the social media population continues to grow, it is ever more important to have an active presence.
Craft a newsletter – You do not have to publish a daily, weekly, or even monthly newsletter. It just needs to be consistent and expected. You and your staff are firearms experts, so share that knowledge as much and as often as you can. Newsletters are a great place to put a calendar of events to let people know what is happening at your range and when.
Spotlight your employees – You can do this in the newsletter, on social media, through the news, or in your business. If you have an employee that is a trained instructor, excellent with customer service, or anything else that is noteworthy, brag about them.
Listen to your customers – You have to listen to your customers and make changes based on what you hear. Your ability to adjust to the needs of customers will determine your success. Actively listen to their suggestions by providing a forum. Include a comments and suggestions section on your website, host surveys through social media, and ask every customer who comes through your doors what is most important to them.
No matter where you are at in your range project, it is never too late to take control of your public image. Remember that your reputation, image, and brand are all living things. The moment you stop feeding and putting effort into them is when they will start to work against you.
Public relations can be difficult no matter what industry you’re in, but for those who own shooting ranges and gun shops, it can be absolutely terrifying. It seems the majority of news stories about shooting ranges are purely negative and focus on 
When it comes to the media, it is not enough to say you’re building a “state-of-the-art” shooting range. You need to know what makes you unique from every other range that also claims to be “state-of-the-art.” Look closely at your equipment, business model, history, future plans, and services. Somewhere in those details is an angle that will draw the attention of the media. A great example of this is 
The media does not have to be your enemy. If you help them by providing a story that is newsworthy, they will help you. It is important that you reach out to them early in the process and approach them often. Invite them out to visit your range during different stages of the building process. Explain to them how your bullet trap works and why it is impossible for bullets to escape the range. Show them what makes your range unique. Give them the opportunity to shoot on your range (include both the reporter and the camera operator). Talk about how your range will protect the environment with your lead collection and ventilation systems. The more you get the media to your range, the more you can influence the conversation and educate the public.
Your range doesn’t have to be the source of the news in order to get into the news. In today’s world, there is no shortage of news stories involving firearms in one way or another. Present yourself as a firearms expert to the media, and they will seek your opinion. Doug VanderWoude, OnTarget Range Manager for