Memberships and Marketing – Building a Foundation for Success

Exterior view of Reloaderz NJ shooting range building with gray walls, blue signage, and an American flag outside.

THE POWER OF BRANDING Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and […]

3 Marketing Strategies to Get People in Your Shooting Range

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By Mike Stilwell, Action Target Range Consultant and owner of Range Masters indoor shooting range in Springville, Utah. When I bought my first handgun 20 years ago, there wasn’t a place to shoot it. There were hardly any shooting ranges in the area, and the ones that did exist required expensive long-term memberships. That really […]

Action Target Gears Up for Shot Show 2011

Group of people in blue shirts stand together at a display booth. Text: "ACTION TARGET."

ATTENTION LAW ENFORCEMENT: Shot Show 2012 is in a month and Action Target still has meeting times available! The show is going to be held at the Sands Expo Center in Las Vegas, NV and runs from January 17-20, 2012. If you, a member of your department, or other law enforcement professional you know will […]