Tag: portable target

Help Shape the Changing Face of Shooting Sports

A young woman practices correct form at an Action Target shooting range.According to a recent study done by the National Shooting Sports Foundation (NSSF), “the landscape of target shooters has shifted.” With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile.

The study compares established shooters (more than five years of experience) with new shooters and shows that this new wave of shooting enthusiasts is often younger, female, and urban. Here’s a breakdown of the numbers:

Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.

Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters.

Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.

Miles Hall poses with his wife at H&H Shooting Sports in Oklahoma City.
Miles Hall poses with his wife at H&H Shooting Sports.

For owners of shooting ranges and gun shops, this means that it is no longer “business as usual.” As customer demographics change, so must the industry.

Innovative shooting ranges and gun shops across the country have taken notice of the trend and are adjusting the way they do business. One such innovator is Miles Hall, owner of H&H Shooting Sports in Oklahoma City.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women.”

In response to the shift, Hall has made a concerted effort to upgrade his shooting range facilities and provide firearms training that meets the demands of the new generation of shooters.

“There’s a huge audience out there who want to shoot, and you’re going to have to have the right equipment to take care of them,” Hall said. “The shooting sport has changed, and you have to either be changing with it or you’re going to die in the past.”

How You Can Help

A young woman points a semi-automatic handgun downrange.
(Photo taken remotely with an unloaded gun)

As a company that not only manufactures shooting range equipment but also consults with range owners on every aspect of their businesses, we try to provide the most accurate information to help them succeed. In response to the industry’s shifting demographics, Action Target has created a survey to better understand the preferences of women when it comes to shooting range equipment, technology, and amenities.

Take the survey here.

Survey participants who qualify will receive a one-time use 20% discount to Action Target’s online store. The discount will be available through the end of the year.

Action Target at the 2013 SHOT Show

shot_show_logoExecutive Video SummaryIt’s that time of year again where the entire firearms industry gets together in Las Vegas for a whole week of fantastically exhausting SHOT Show fun. Here at Action Target, we’re putting the final touches on our booth and loading up for a week in Vegas. If you’re attending SHOT Show this year, make sure to stop by and check us out (booth numbers 10564 and 10562). Here’s a look at what we’ll have going on.

The event kicks off Monday the 14th with the SHOT Show Media Day at the Range held at the Boulder Pistol & Rifle Range in Boulder City. Action Target is the official target sponsor of Media Day at the Range and will be providing brand new steel targets for new firearm demonstrations and, of course, entertainment. More than 1,000 media members from the hunting and shooting industry will be present at the range for a full day of shooting demonstrations, product releases, and firearms fun.

Because there will be hundreds of live firearms at the range, safety is absolutely paramount. To promote gun safety, Action Target will be presenting the 2013 Action Target Safety Award. This award will be given to the exhibitor that holds to the highest standards of safety during SHOT Show Media Day at the Range. Each exhibitor will be judged by a panel of safety auditors who will give scores based on firearms safety practices during the event. The award will be presented to the winner at Action Target’s booth (10564) on Wednesday at 10 a.m.

This year we will also be debuting new products like the whole line of Rimfire Targets specifically designed for .22 rimfire ammunition. In addition to the Rimfire Spinning Jack, Rimfire Plate Rack, and Rimfire Dueling Tree, we’ve added seven new reactive targets to the line. All of the new targets will be available for purchase online and in our SHOT Show booth starting January 15th. Take advantage of our free shipping offer by purchasing any of our portable targets in the booth.

1280x500 rimfire web banner

In addition to free shipping, our booth will feature several industry celebrities like NUTNFANCY, “Evil Roy” Gene Pearcey, Rob Leatham, and more! NUTNFANCY will be in the Action Target booth all day Tuesday. Stop by to get an autograph and a picture.

Even if you aren’t attending SHOT Show this year, you can still be a part of the action by following our updates on Facebook Facebook and Twitter. We’ll keep you posted on all the product releases and industry news.

We hope to see you there!

New Rimfire Targets Are Coming!

Check out this video to get a sneak peek of the whole new line of Rimfire Targets coming out this January.

In addition to the Rimfire Dueling Tree, Rimfire Plate Rack, and Rimfire Spinning Jack, Action Target will be releasing seven new reactive steel targets specifically designed for rimfire ammunition. The targets will first be available for purchase online January 15th. If you will be attending the 2013 SHOT Show in Las Vegas, you can see the targets in person and get free shipping on any Action Target product by visiting our booth. Hope to see you there!

Holiday Special: 15% Off Rimfire Targets Until the End of the Year

Happy holidays from Action Target!

From now until the end of the year, get 15% off the Rimfire Plate Rack, the Rimfire Spinning Jack, or the Rimfire Dueling Tree when you buy online. Just enter the code RIMFIRE15 at checkout and save big on your holiday shopping.

 

 

Action Target Launches New Online Store

Action Target is pleased to announce the launch of a new online store. In an effort to make things more convenient and efficient for our customers, we have been working hard to improve our online store and to increase its functions. The new store not only looks better, but will hopefully make the purchasing and customer service processes easier for our customers.

 

Here is a look at what’s new:

Increased User Friendliness

We’ve been listening closely to your suggestions, and we’ve done our best to make this new interface easier to use and even more organized.

Our online store now has mega-menus that drop down from the top bar for more convenient product location. These menus allow you to find products based on functionality and use like reactive steel targets or moving portable targets. For example, under the steel targets menu, you can find reactive steel, rimfire steel, rifle steel, and static steel targets.

If you’re looking for targets that are similar, you can also browse target families like the Torso Family which includes the PT Torso, PT Tactical Torso, PT IPSC Torso, and the PT IPSC A-Zone.

If you already know what you want, you can now add it directly to your cart from the multiple product page with the new quick add to cart button.

Less Time Spent on the Phone With Customer Service

The new online store makes it easier to get the help you need without having to spend time calling customer service.

Product parts and pieces are now available for order through the online store. You can browse parts and accessories from the dropdown mega-menu like feet, stands, hardware packages, and accessories like the Pelvic Hit Zone.

You can also find all of a target’s parts and pieces for sale individually at the bottom of the product page. Now you can purchase extra feet or target plates when you buy a PT Dueling Tree or purchase a package of bolts and nuts if you happen to lose one.

(Note: this feature is still in the process of being implemented. Product parts will be made available for purchase on the online store as soon as they are ready.)

Additional resources like frequently asked questions, our simple customer service form, and detailed information about shooting steel from the Steel Resource Guide means less time waiting on hold and more time shooting.

More Detailed Product Information

Whether you just decided to upgrade from tin cans or you’re training for an international speed shooting competition, we’re making sure you have the information you need.

With more detailed descriptions, photos, and videos for each product, you can see exactly how your target will work and what you can do with it. If you shoot a video using one of our targets and send it our way, we may even feature it on our website!

The new online store will also have frequently asked questions for each product to make it easier on you when deciding how to best design your training program. (Note: this feature is still in the process of being implemented. Frequently asked questions will be added to products chronologically.)

Visit our new online store today and let us know what you think! We value your feedback and we’ll do everything we can to make sure you have a pleasant experience while shopping with us.

PT Pepper Popper Rubber Kit

Take the unnecessary banging and scraping out of your PT Pepper Popper with a rubber add-on kit that’s easy to install.

The PT Pepper Popper Rubber Kit is designed to make shooting PT Pepper Poppers on indoor ranges or concrete pads more convenient. Because the PT Pepper Popper has a steel base, it tends to slide a little with every shot if placed on a hard surface. The PT Pepper Popper Rubber Kit eliminates the possible damage to floors as well as the target face with four rubber feet and an additional rubber bumper to cushion the fall of the steel target

Functions / Uses:

The PT Pepper Popper Rubber Kit is an optional add-on and is designed to be compatible with any Pepper Popper produced by Action Target. The package comes with four rubber feet that easily attach to the bottom of the base of the target to prevent the target from moving when placed on a hard flat surface like a concrete floor. The package also includes a rubber bumper that attaches to the top of the base to prevent the target face from getting marked up by repeated hits against the steel frame.

Technical Overview:

The feet and bumper of the PT Pepper Popper Rubber Kit come bolted onto steel brackets which can be easily connected to the frame of any Action Target Pepper Popper using the provided hardware. The rubber used in the feet and bumper is specially hardened and designed for long life and durability.

Specifications:

  • Total Weight: 9 lbs.
  • Rubber Feet: 1” diameter by 3/4” tall
  • Rubber Bumper: 3.5” tall by 6” wide by 3” thick
  • Steel Brackets: 13” long by 3” wide (foot bracket) / 6” long by 3” wide (bumper bracket)

 

AT the Official Target of 2012 Steel Challenge World Championship

Steel Challenge Shooting Association begins international shooting championship Nov. 1 with custom targets from Action Target 

PROVO, Utah – The Steel Challenge Shooting Association recently named Action Target the official target of the 2012 Steel Challenge World Speed Shooting Championship. The championship, which is held in Frostproof, Fla., begins Nov. 1 and ends on Nov. 4. This year it will be held at the Universal Shooting Academy for the first time.

“Action Target is one of the premier suppliers of modern steel targets in the world,” said Dave Thomas, Executive Director of SCSA/USPSA. “The Steel Challenge is happy to recognize them as the official target of the World Speed Shooting Championship.”

Championship competitors will face eight shooting stages with five steel targets placed at various distances on each one. Action Target custom designed three targets for the competition featuring spring‐loaded armor steel head plates that provide extra bounce for immediate visual and audio feedback.

“We’re really excited to be a part of this,” said Chad Burdette, portable target specialist of Action Target. “The Steel Challenge World Speed Shooting Championship is a fantastic program and represents the potential this sport has.”

Shooters from all over the world are expected to attend this year’s Steel Challenge world Speed Shooting Championship which is the culmination of the steel shooting season worldwide. The match also features various walk‐up events where competitors and non‐competitors alike have the opportunity to shoot and win a variety of different guns.

The custom targets designed for the competition by Action Target will be available for sale on its online store beginning January 2013.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

About SCSA

The Steel Challenge Shooting Association is a wholly owned subsidiary of the United States Practical Shooting Association (USPSA). SCSA expands the shooting opportunities for its affiliated clubs and individual members.

About USPSA

The United States Practical Shooting Association is a non‐profit membership association and the governing body for the sport of Practical Shooting in America. USPSA has over 22,000 members and nearly 400 affiliated clubs which host weekly matches throughout the country providing recreational shooters with the opportunity to test and refine their shooting skills in a safe, competitive environment. USPSA is also the US Region of the International Practical Shooting Confederation (IPSC), which is comprised of approximately 67 nations. For more information, visit www.uspsa.org.

New Product: Action Target Introduces New IPSC A-Zone

Action Target is pleased to introduce the newest member of the Torso Family, the IPSC A-Zone.

The IPSC A-Zone was designed with competitive shooters in mind. With a torso made to the exact size and dimensions of the standard IPSC Metric Target and a reactive A-zone cutout for immediate visual feedback, the IPSC A-Zone is a great target for competition training.

Because it combines the scoring benefits of a paper target with the immediate visual and audio feedback of a steel target, the IPSC A-Zone can save you time and frustration. Instead of having to constantly go downrange to switch out paper targets, you can shoot thousands of rounds at this steel version of the IPSC torso without having to reset or replace anything. The A-Zone cutout also makes scoring simple with a reactive swinging plate that allows you to instantly see if you hit the right spot. The swinging plate is gravity reset and can be repainted with a spray paint of your choice to show shot placement.

The torso and swinging plate are made of through hardened AR550 armor steel with no exposed bolts, clamps, or brackets allowing you to shoot just about anything you have at it without fear of ricochet, splatter, or damage to the target. The rear hinge brackets are also made of armor steel (AR500) to minimize wear and tear from daily use and provide you with a lifetime of tactical training.

Because all of the shooting surfaces are made of AR550 steel, the IPSC A-Zone is compatible with rifle shooting from distances greater than 100 yards and with ammunition that does not exceed 3,000 fps. Shooting the target closer than 100 yards and/or with rifle ammunition exceeding 3,000 fps may cause dents and deformities in the shooting surfaces rendering the target unsafe to shoot.

Be the first of your buddies to get the new IPSC A-Zone!

Action Target Implements International Shipping Option on its Online Store

PROVO, Utah – Action Target Inc. executives announced a recent partnership with international sales facilitator iGlobal Stores which will allow the company to begin selling and shipping internationally via the Action Target online store.

“The new partnership is the result of increasing international inquiries about Action Target products and a push to expand into a growing world market,” Action Target co-founder Addison Sovine said. “Through the systems provided by iGlobal Stores we were able to add an international option to the online store so we can sell to customers outside the U.S.”

Prior to the recent partnership with iGlobal Stores, transactions involving international sales of portable targets took place via email and special shipping arrangements had to be made.

The new international sales option now allows customers outside the U.S. to order items online. Once products have been added to the shopping cart on the online store, a button appears below “Proceed to Checkout” labeled “iGlobal checkout for all customers outside the U.S.” International customers can then enter their country and address before choosing shipping and payment methods

This new feature is effective immediately and can be found at http://www.ActionTarget.com/store.

About Action Target Inc

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

New Video: Rob Leatham Training with the Action Target Dueling Tree

World champion shooter Rob Leatham knows that stress induced training is absolutely critical to competitive shooting as well as law enforcement. In an actual shooting situation, your heart is going to be pounding and your hand isn’t going to be steady. Shooting on the Action Target Dueling Tree (a dueling tree target) puts you in a position where you have to make hard shots under stress while reacting to changes in the environment, which allows you to better prepare for real life situations.

 

Click the video player to watch the video

Action Target LETC 2012 a Great Success

Action Target’s annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced law enforcement training.

This year’s LETC was attended by 147 law enforcement officers and firearms instructors from across the country and the world. More than 20 states were represented with officers from California and Oregon to Florida and New York. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we’ve increasingly received requests to attend from foreign law enforcement agencies. As in years past, we were pleased to welcome officers from Canada, but this year was especially unique with the addition of participants from Brazil and China.

On Monday, Sept. 10, officers arrived at Action Target’s headquarters to sign in and pick up their gear which included personalized water bottles and dog tags. They were also able to tour the facilities where all of Action Target’s products are designed, engineered, and manufactured.

Classes started Tuesday morning at the Utah County Sheriff’s Office Thistle Firing Range. New to this year’s training classes were George Harris’ Combat Skill Drills for Firearms Instructors, Bob Schneider’s Shoot House Training, James Washington’s Training for the Fight with the Pistol, and Brian Hoffner’s Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training Group, Safariland Shooting School, Hoffners Training Academy, Glock Training Division, Police Training Division, JDS Tactical, and Fusion Tactical and Combatives.

On the first day of class, the Utah County Sheriff’s Office explosives department set up a demonstration to kick things off with a bang. A charge was placed on the hill next to the uppermost firing range and was connected to several additional charges that ran down the hill and along the periphery of the range. To demonstrate the delay mechanism’s non-electric shock tube technology, a sniper shot the main charge from atop a storage container setting off a series of explosions down the hill. The explosives department also demonstrated several forced entry explosive mechanisms as well as a unique steel puncturing technology consisting of a coil of explosives wrapped around a beer can.

Wednesday night, more than 50 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year’s LETC. Participants were required to shoot 21 colored knock down targets from three corresponding colored boxes. Shooting the wrong color or shooting one of the six no-shoot targets meant instant disqualification. Law enforcement officers from Utah crushed the competition taking first, second, and third places. Officer Rob Wilkenson of the Utah Highway Patrol took the grand prize winning by more than five seconds with a time of 23:19.

A banquet was held Thursday evening to honor the dedication and sacrifices of law enforcement officers throughout the nation and the world. McKenzie Matthews began the banquet by singing the “Star Spangled Banner” and was followed by Provo Mayor John Curtis who gave the welcome speech. The night’s program centered around the memory of the brave men and women who lost their lives in the protection of our freedoms. The Payson High School Pipe Band performed ‘Amazing Grace’ as photos of law enforcement officers who died by gunfire this year were shown on a projector screen during a special memorial for fallen officers. A memorial was also held for law enforcement who lost their lives in the 9/11 attack. Deputy Chief Steven J. Silks of the New York Police Department, a participant in this year’s camp, spoke of his experiences that day and shared a firsthand account of the bravery exhibited by the brave men and women he served with during that catastrophe.

The camp ended Friday afternoon with a few final classes before attendees began their long journeys home to locations across the nation and the world.

We at Action Target were honored to have so many exceptional officers at this year’s camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn’t make that happen without the continued assistance of our instructors and the participation of the world’s finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

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Connect With us Via Social Media to Get Discounts and Win Prizes!

PT HostageIn an effort to be more connected with our customers and clients, we are revamping our social media sites. Now, when you connect with us on Facebook, Twitter, or YouTube, you can receive discounts on any order from our online store. We will also hold regular competitions where you can win free Action Target gear and steel targets!

For the month of September, we will be holding a contest to win a free Action Target Hostage!Details and updates can be found on our Facebook page.
We care about what you think and we would love to hear your suggestions and see pictures of you shooting on our steel. Help us better serve you by connecting with us online.

Sincerely,

Action Target

New Video: Rob Leatham Trains with the AT Static

World champion shooter Rob Leatham knows being a well-rounded competitor takes a lot more than just speed. Accuracy is essential because it doesn’t matter how many shots you fire, it’s how many times you hit the target. In this video Rob shows how to increase accuracy while shooting fast with the AT Static Target .

 

Click the video player to watch the video

10 Ways to Prevent Wildfires While Target Shooting

More than 20 wildfires have been started by target shooting this year in Utah alone with dozens more started in Idaho, New Mexico, Arizona, Nevada, and Washington. Many of those fires could have been prevented or stopped had the shooters been prepared. Here is a list of 10 things shooters can do to prevent wildfires while target shooting:

  1. Bring a bucket of water – This may seem obvious, but often, shooters fail to bring enough water to put a fire out. A five gallon bucket of water at the ready while shooting could prevent a disaster if a fire does start. We recommend placing the bucket near the targets you’ll be shooting. That way, if a fire starts, you won’t have to waste precious time carrying a heavy bucket all the way to where your targets are set up.
  2. Shoot on quality steel targets – Action Target’s steel targets are designed to minimize risks to both the shooter and the environment. The flat target surface with no exposed clamps or brackets allows for a predictable bullet splatter, and the 30 degree angle of the target plate forces bullet fragments down toward the feet of the target. Uneven shooting surfaces produce unpredictable splatter and ricochet which increases the surface area exposed to sparks and hot bullet fragments.
  3. Place your targets on dirt or gravel – Make sure your target is placed on a level, unvegetated surface of dirt or small grained gravel. Placing a target in tall grass increases the risk of fire.
  4. Don’t shoot trash – Trash like old couches and TVs can often be found on public land but are dangerous fire hazards when shot. Because there is no hard surface to cause the bullet to break up, hot rounds can build up inside and create enough heat to cause a fire.
  5. Don’t shoot with steel core ammo – Ammo that contains a steel core will spark when it hits a rock or a steel target. To avoid any chance of sparking, do not use steel ammunition and avoid shooting in rocky areas.
  6. Bring a shovel and an old blanket – Use the shovel to dig a trench around your targets before shooting to ensure that any fire caused by sparks can be easily contained. Place the blanket near the targets you’ll be shooting so it’s easily available if needed. A blanket is one of the best ways to smother a fire and can be even more effective than water.
  7. Never shoot exploding targets – Binary exploding targets made of ammonium nitrate and aluminum powder (commonly known as Tannerite when combined) are popular among recreational shooters, but can be highly destructive. Never use exploding targets in flammable areas. Exploding targets (listed as “other pyrotechnic devices”) are outlawed on public lands by the Bureau of Land Management’s Fire Prevention Order.
  8. Don’t use incendiary or tracer ammo – Incendiary and tracer ammo are also outlawed on public lands by the BLM’s Fire Prevention Order. Any ammo that “burns” can easily ignite grass and brush and should not be used in flammable areas.
  9. Don’t smoke – Even if you’re following all safety precautions in regard to shooting, you can still easily start a wildfire by smoking. If you’re shooting in a dry location, make sure that all cigarette butts are properly extinguished or avoid smoking at all.
  10. Park your vehicle away from dry grass – Several fires this year have been started by vehicles parked over grass. Many people don’t think about it, but the hot undercarriage of a car or truck can easily create enough heat to ignite dry grass.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store .

Rob Leatham Trains with the Action Target Hostage

24-time national champion and 5-time world champion Rob Leatham didn’t get to where he is today by luck. In order to be the best, you have to train better than anyone else and that requires daily focused training and superior equipment. In this video, Rob shows how to get the most out of your Action Target Hostage with shooting drills and tips from the pro.

Click the video player to watch the video

Action Target Reveals First Reactive Steel Target Under $50: The Spinning Jack

You asked for it, so we’re giving it to you: our first reactive steel target under $50. The Spinning Jack is the perfect target for recreational shooters and families, and at the super low price of $35, it’s affordable on almost any budget.

A great portable steel target for shooting with the whole family! The Spinning Jack combines the simplicity of a static target with the excitement of a reactive target and is guaranteed to provide hours of fun.

The Spinning Jack is a safe way to enjoy shooting with the family without having to go down range to reset or replace your target. With alternating circle and square plates, the jack spins in its stand when shot so there is always an exposed paddle to engage. Made of 1/4″ AR500 armor steel, the Spinning Jack can be shot with anything from .22 rimfire to .44 magnum.

The Spinning Jack comes in three pieces with no assembly needed. Using the provided foot step, pushing the frame into the ground is easy and doesn’t require the use of a hammer. Once in the ground, all that’s left to do is place the jack in the hole at the top of the stand and watch it spin with each hit.

Get your Spinning Jack now!

Nutnfancy Reviews the AT Rimfire Dueling Tree

AT Rimfire Sport Dueling Tree

Nutnfancy recently posted a video review of Action Target’s Rimfire Sport Dueling Tree. Just like our full-size Dueling Tree, the Rimfire Dueling Tree has six steel plates that spin to the other side of the target when hit, allowing you to shoot all day without going downrange once to setup or reset the target. Nutnfancy explains how the Rimfire Dueling Tree provides the fun and excitement of a dueling tree with ammo that costs a fraction of the price! Click the video thumbnail to watch now.


About Nutnfancy

Nutnfancy is a Lieutenant Colonel in the United States Air Force, a popular YouTube product reviewer, and a long-time user of Action Target products.

Action Target Steel vs. Backyard Targets

During tough economic times, many shooters decide to create or build their own steel targets to save money. With more and more companies and individuals manufacturing steel targets, the water has become increasingly muddy where accurate information is concerned.

Safety should always be the highest priority when choosing or building a target. Action Target’s steel target product line has been developed in conjunction with law enforcement and the U.S. Military for the last 26 years so it is time-tested and proven to withstand even the most intense firearms training.

Steel is Steel Right?

Action Target Line of Fire Static Steel

The hardness of the steel is so critical because only a smooth surface will generate predictable splatter patterns. Steel that is not sufficiently hard can develop pits, craters, dimples, and other hazardous deformations. When a bullet hits one of these deformations, it is impossible to predict where the splatter will go, thereby creating an unacceptable training environment.

Many times, shooters find an old piece of steel in their garage and think to themselves, “I can make a good steel target out of this!” While, you may be able to shoot and hit the target, with no problems, it may not always be the safest option every time.

Action Target Steel Target Design

Because steel target training is extremely effective, we have spent years combining high quality materials and practices in order to create innovative, effective, and safe steel target systems.

Our target designs include:

  • Made exclusively of the finest through hardened 500 and 550 Brinell steel with proper alloy elements that produce the required toughness and depth of hardening. In other words, they can withhold more rounds and they remain solid. The more craters and dents a steel target gets, the more unsafe it becomes. This is because its splatter pattern and ricochet is no longer constant and predictable.
  • Designed with smooth and flat shooting surfaces for consistent and predictable bullet splatter patterns. There are no dangerous brackets, clamps, or bolts to get in the way and to deflect rounds in unforeseen directions.
  • Designed to rest at a downward sloping angle, allowing for dissipation of bullet impact energy.
  • Designed to move when struck allowing for even greater dissipation of bullet impact energy.

Pay Today, Save Tomorrow

Steel targets in general are great investments. Action Target’s steel target product lines aid shooters with their pocketbook. Although these targets can cost more up front, they save money in the long run. Because they are made out of the best steel available, steel targets last much longer than a homemade target would.

In addition to our top quality products, we offer promotions, discount codes, and other types of savings to help our fellow shooters stretch their shooting budget needs. To learn more about Action Targets award-winning line of steel targets, visit https://www.actiontarget.com/portable-targets.

Action Target Founders Named Finalist in Entrepreneur of the Year Award

Action Target LogoPROVO, Utah— In today’s hard-hit economy, two local Utah businessmen have been named finalists of the 2012 Ernst and Young Entrepreneur of the Year Award.

Kyle Bateman and Addison Sovine of Action Target, Inc. are among a handful of entrepreneurs to be named finalists in the Utah region, which includes Wyoming and half of Idaho. These local businessmen were selected from more than 1,700 applicants because of their significant impact on their surrounding business community.

“It is an honor,” stated Sovine. “There are so many great companies in this area and I am grateful to be listed among them.”

But being a successful entrepreneur in today’s economy does not come easy. “It has required a lot more work than I might have imagined early on,” said Bateman. “It is hard to comprehend how many things there are to do and how much work you will have to put into your business to make it successful. Having said that, I am still amazed that things have worked out as well as they have.”

Sovine and Addison founded Action Target out of an auto body shop in 1985. Their business idea was created atop the hood of a police vehicle, followed by their tireless work and hours to bring their ideas to the country. Since that time, Action Target has become the industry leader in shooting range design and Portable Steel Targets.

Sovine and Addison are in the running with 32 other finalists for this year’s top honored award. Ernst and Young developed the Entrepreneur of the Year Award program to celebrate successful entrepreneurs. It has grown into an award program that spans more than 140 cities in 50 countries. This year’s Utah region winners region will go on to compete against winners from other regions around the country, and subsequently the world. Utah Region winners will be announced on June 7, 2012.

Action Target Media Contact:

Sheryle Coray
sheryle.coray@818group.com

About Action Target Inc.

Based in Provo, Utah, Action Target is the leading manufacturer of custom shooting ranges and portable steel targets for military, law enforcement, Special Forces groups, tactical training schools, and commercial applications. Since its founding in 1985, Action Target has become the world’s largest shooting range equipment manager.

Perfect Practice Makes Perfect (Part 2)

BY ABNER MIRANDA

Editor’s Note: This is a continuation from last weeks article titled, Perfect Practice Makes Perfect. Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

The Action Target Dueling Tree is comprised of six individual 6” swinger plates that slam from one side to the other with each individual bullet strike. Of course one can use these targets in the conventional way of swinging the plates back and forth. Yawn! Why, for goodness sakes, would you squander your range time by just shooting when you could be training? If you spend a little time thinking about it, you can really ramp up the training regimen with these things. Here are just a few of the drills that I’ve come up with so far with just two dueling trees.

First. You have a total of 12 swinging plates; those 12 plates give you a total of 24 individual, customizable targets to work with. And yes, you really should spend the money and get two of these—two is one, one is none. I’ll tell you why later on. By employing various color combinations you can take what is normally a simple target shooting session and turn it into a neuron-scathing race that usually leaves shooters out of breath and laughing pretty hard at the end. However, more than that, they will have made multiple Positive Instant Recognition (PIR) pathways that will stick in their minds. The most basic drill that can be done with this sort of thing is actually with just the factory flat black color that these come with. Once you have both trees set up, which only takes about ten minutes with a socket wrench, you can get started with the fun stuff. You stand the trees side by side then swing all of the plates to the inside of both trees. Next, you want to choose your comfort level as to just how close you want to stand when shooting on steel. Here’s my input on the subject: I have been shooting on steel for several years and have only been hit once when I was standing too far to the side of a student. Understand that when I say “hit,” it was more like being popped by a piece of flying gravel from a mower. Trust me, Airsoft pellets hurt far worse than this.

If you are shooting steel you should know that the mechanics of how the bullet dumps its energy is always going to be in a radial pattern. What this means is if you’re the shooter you’re fine, you will not get hit due to simple physics. However, if you’re the instructor, try standing behind the shooter and giving verbal commands from about a foot back, otherwise you might get stung. Most of the plates that Action Target makes have a slight downward face that deflects the impact energy down towards the ground. This allows you to shoot pistols very close and rifles from moderate distance. Please refer to the instructions that come with your targets and follow what they say as not doing so could result in harm to yourself and damage to your plates.

As you begin shooting the first drill with your dueling trees, you start at the lower left then move to the upper right, then upper left, then lower right, and so on until you have all of the plates turned to the outside. Essentially you’re making an “X” pattern over and over. Twelve shots later you are good and warmed up and you have just completed a more dynamic training exercise than any static paper target session could have ever afforded you. In doing this drill you have engaged multiple targets that required a large amount of swinging of your weapon so as to acquire sight picture for each. The idea here is to engage your target with follow through but not to dwell on it. In a very short time frame you will find that you will be hitting a target while your eyes are already locking onto the next plate. You want to keep moving one to the other as rapidly as possible. Because the dueling trees are so tall I like to do this drill from the 5-yard line with my pistol and from about the 10-yard line with my rifle. I’m 6’4” and I find these trees to be high enough that I’m not shooting down all the time. By staying in close, it forces me to have to really move my sights and body around for each shot.

If you really want to pour on the pressure you can do things like painting each plate a different color on either side. You can repeat colors if need be, just don’t repeat them in the same 12 plate set/side. Next you need to make small discs of wood (available at hobby stores) that have the same exact color combinations as your plates. For example, if you paint a plate blue on one side and green on the other you will need to have a disk with the same color scheme. Do this for all 12 plates then have your range buddy (never shoot alone) set the row of 12 discs out in front of you on your range table with a towel covering them. When your buddy says, “go” they start a timer, you then uncover the discs and whatever color combo is in front of you dictates the order you must shoot in, (from left to right). The problem is that the dueling trees are not left to right, or horizontal to put it simply. They are vertical, and to add insult to injury, your “buddy” has done a superb job of making sure that the discs are staggered so that no two colors are beside the other on the actual dueling tree…don’t you just love it? But wait, there’s more!

While you’re busy taking out plates, you’re uncovering even more colors which are muddying up your concentration so not only do you have to pay attention to the color orders, you also have to pay attention that you’re not re-shooting the same color that is on the other side of a plate. So, now you have to not only look for colors but you have to make sure that they don’t already have a bullet hit on them. Oh trust me, this game gets worse! Now that you have all of your plates flipped over, you holster your pistol, reach down and flip all of the color plates over and, that’s right, you do it all over again.

Meanwhile it is your buddy’s job to be trash talking you the whole time and vice-versa. And yes this is a requirement on my range. I want my shooters talking because I want to split their attention as much as possible so that their brains learn how to run their guns on autopilot. I don’t want rounds being counted because I want you to have to reload at least once, hence the need for two dueling trees. At a total of 24 plates in this drill even an FN 5-Seven will need a reload. If you’re doing this with a rifle it is your buddy’s sworn duty to download your magazines to only about 15 rounds each. Twelve rounds would be too obvious, now wouldn’t it? No, boys and girls, I want you well into your next course of 12 plates when your gun runs dry. I love it!

At the end of this drill you will be wasted, and remember, the clock is running so no dawdling. The time element is crucial because without it you won’t feel the urgency of performance that is so needed to properly motivate you to perform at your best. To not run a timer would be like basketball not having a shot clock…sacrilege!

This write up is just the tip of the iceberg for what I have in store for you. In upcoming issues I’m going to show you some truly creative ways to rethink the use of your steel targets. There are so many more drills that are possible with these highly versatile reactive targets that there isn’t room in this review to show them all to you. Besides, I need to keep you hooked. Until then, practice hard.

About the Author

Abner Miranda is a patrol officer at Signal Mountain (Tenn.) Police Department. He is an FBI-trained hostage negotiator, a tactical rifle instructor and an AR-15 armorer.

Perfect Practice Makes Perfect (Part 1)

BY ABNER MIRANDA

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

Last year I attended a shortened version of the world famous Rogers Range Course (RRC). It was put on by High Caliber Training in Crittenden County, AR. In law enforcement, pistol craft is your bread and butter and reactive shooting is a must-have for the modern officer. Reactive shooting is the condition in which you cease to think about engaging the target and just do it. The course of fire at the RRC is comprised of seven, pneumatically operated targets across five shooting stands that are staggered from seven to 20 yards. The shooter stands inside a framed doorway inset in a wall that runs the length of the multi-bay RRC. From this position, you fire nine challenging courses of fire, during which 8″ steel targets are only exposed from .5 to .75 seconds each. Those times are tough considering that a precision shooter’s reaction time to hit a target, from a security holster, is about 1.5 seconds. Upon leaving the course with a final score of around 70%, if memory serves, I was stunned that “a top notch shooter who is accustomed to scoring no less than in the high 90’s would score so poorly.” OK, all drama set aside, the fact is that at the RRC a 70% is pretty darn good considering just how hard this kind of training is. I spoke with Bill Rogers at SHOT Show 2012 and he told me that it was a respectable score. So there you go. Now I feel better.

Upon returning home from the RRC I knew that I had to incorporate those things that I’d learned into my weekly training time on my home range. It was then that I reached out to Action Target and requested to borrow some of their steel targets. I have, since then, cast off all of my paper targets, except for zeroing purposes and have gone to all steel. Why you may ask? Once you transition to steel you will NEVER go back to shooting paper…ever! Nothing is better at giving the shooter instant feedback than hitting a reactive steel target.

Practice Makes Permanent

After a solid year of looking for a piece of property that would allow me to shoot unfettered, I found a 3.5 acre piece of land in southeastern Tennessee that fit the bill. Since moving in I have set out to create a range that allows me to do all of the things that I could never get away with at my LE range. Cars, house doors, cinder blocks, watermelons, body armor, and armored glass—you name it, we shoot it. With multiple barriers and about 17 reactive steel targets, I have the range that I’ve always wanted. By incorporating the training that Bill Rogers has laid out in his courses, I have started honing my shooting skills and am now passing these skills onto my friends and family.

There is a saying in shooting that goes “perfect practice makes perfect.” Most of us are accustomed to hearing “practice makes perfect.” However, time has shown us that practice only makes permanent. In other words, repetition makes something permanent—it doesn’t make it right. When you were a kid learning to play baseball, how many times did you hear your coach yell “keep your eye on the ball!”? Through devotion and arduous repetition, the moment finally arrives when the young athlete hears the crack of the bat and sends the ball sailing over the outfield. Within 300 milliseconds of the success, the mind forms a positive neural pathway and stores the muscle memory labeling it “success!” Bill refers to this similar phenomenon in shooting as Positive Instant Recognition (PIR). PIR in shooting, just as in sports, must be recognized immediately or else the mind won’t record the success as such. This is easy in sports because you can see, feel, and hear the contact with the ball. In shooting, PIR is almost impossible to achieve because a fired shot that misses a paper target sounds and feels exactly like one that pierces the 10 ring. So how does one achieve PIR in shooting? Ditch the paper targets and go to all steel. With the instant feedback of ringing steel, the shooter gets the PIR that’s desperately needed to form a positive neural pathway.

Dueling Tree (front) [web]No one makes steel targets better than Action Target. I have been using their target systems for several years now and have grown accustomed to the sound of steel registering a hit from hundreds of yards away. Of all of the products that Action Target makes, I find the Dueling Tree the most versatile. Not only does it offer an exhilarating speed challenge while shooting up close, it also offers a positive swinging action that can be easily seen from far away. Available in AR550 through-hardened steel capable of absorbing rifle fire, the Dueling Tree offers years of training in an affordable target. Refacing these five-foot tall targets is as easy as spray-painting the bullet hits away.

To read the rest of the article and to hear more about Abner Miranda’s innovative use of Action Target’s Dueling Tree Targets, please refer to next week’s Action Target Journal article.

About the Author

Abner Miranda is a patrol officer at Signal Mountain (TN) Police Department. He is an FBI-trained hostage negotiator, a tactical rifle instructor, and an AR-15 armorer.

Should I Shoot On Paper or Steel Targets?

There seems to be an ongoing industry-wide debate about which targets are best—paper or steel. While neither one will ever be crowned the ultimate victor, Action Target’s Steel Target Resource Guide gives meaningful insight to outline the strengths and weaknesses of each target type.

Paper

Action Target HoldShooting on paper is a great way to sight-in rifles and score trainings, and is great for qualifications held by law enforcement agencies. Paper allows a shooter to see where shots land, illustrating how tight groups are. The NRA and other leading organizations use a lot of paper targets precisely for this reason. Another benefit of paper targets is that they provide a bigger variety of shapes, sizes, pictures, and scenarios (there are even a lot of zombie targets out now to add an extra element of fun to training). Each organization has its own types of score zones, stages, and qualification targets, so the wide variety of paper targets allows for greater flexibility between events. Many competitions use paper targets because of this flexibility.

Steel

One of the greatest benefits of using steel targets is the instant feedback they provide. Shooters can usually see and hear when they’ve hit a steel target and this is something that cannot be done when using a paper target. Whether the range is training civilians or law enforcement officials, steel targets help shooters know whether their intended target was hit or not. Hearing and reacting to the sound of a shot hitting a target helps program muscle memory, which reinforces positive behavior. Up Close View of Static PackageJust like in all athletic training, the body subconsciously remembers how to repeat or orchestrate all the different variables required for a successful movement, or in this case, shot. The ability that steel targets offer in regards to instantaneous feedback can actually enhance training, speed, and accuracy. This is especially important for tactical shooting scenarios with movement, such as moving plates and targets. Having multiple senses invoked during this training process conditions the shooter to become a more powerful and effective shooter.

Another benefit of reactive steel targets is the pure entertainment factor. It may seem frivolous at first, but it can provide an enormous benefit to a training program. The fall, spin, bounce, and dodge of a target all lead to a fun and enjoyable experience for shooters of all skill levels. This will eventually lead to an increase in range use and therefore, an increase in profitability for the range.

So, should you shoot on paper or steel targets? In short, it depends on the purpose of the shooting exercise. As already discussed, if the purpose is for scoring, a paper target is best. However, if the shooter wants immediate feedback and would like to train on a more tactical level, steel targets are recommended. For more information on making the best decision, download Action Target’s Steel Resource Guide.

Action Target Produces Portable Target Course Book

Firearms instructors and administrators have an obligation to officers and to the public they serve, to do everything possible to ensure their firearms training and qualification programs are all they can be. However, many programs around the country struggle to provide realistic and quality training for their officers and there is often a lack of resources to help remedy such problems. That is why Action Target has developed a course book for their Portable Targets.

The specific purpose of the Portable Target Course Book is to “ensure trainees a program that is designed to develop trainings that are safe, test fundamental skills, increase and enhance movement, improve the target selection thought processes, and enhance overall tactical awareness.” Action Target’s Portable Targets have become an industry standard and leader and the course book allows for a better overall training experience.

Trainings must be expansive enough to test the trainees in as many ways as possible. Using the course book, trainings intentionally provide a more difficult setting than the typical experience might call for. In order to truly help an officer through training, the training must incorporate more movement, more rounds fired, greater difficulty of targets, multiple target acquisition, and more reloading situations. They must also include low-light shooting and one-handed operation of the gun to truly prepare an officer. Remember, the more difficult the training program is, the better prepared the officers will be to survive a lethal force encounter without injury to innocent parties.

The Portable Target Course Book is made available to anyone for any training purposes. People are welcome to use, copy, and modify the courses offered in the course book in order to help their trainings become top-notch. The courses are most effective when they are used as a foundation for more specialized exercises that will reflect individual training needs. After all, these courses should not be seen as an end, but as a beginning.

To download your free copy of the Action Target Portable Target Course Book, visit https://www.actiontarget.com/portable-targets and use the link at the bottom of the page in the “Related Pages” section.

Removing Roadblocks with the Action Target Academy

In 650 B.C., Archilochus said, “We don’t rise to the level of our expectations; we fall to the level of our training.” Although this saying is thousands of years old, it still holds true today. In a way, it governs Action Target in its training development.

Action Target Academy LogoAction Target developed the Action Target Academy (ATA) to provide world-class firearms and range development training to agencies and individuals throughout the country who have not had the opportunity to train with Action Target Portable Targets. The entire foundation of Action Target’s approach to firearms is embodied in the Action Target Academy. In today’s industry, there are many roadblocks to having successful firearms trainings, but ATA courses examine the challenges facing today’s firearms training requirements, shooting range management issues, and also demonstrates how using modern shooting range equipment helps alleviate roadblocks, creating safe and efficient firearm programs.

Action Target found recent success through their academy. Both the Phoenix Police Department and Maricopa County in Arizona invited Action Target to come and teach some of their firearms instructors. The course gave both law enforcement departments a chance to experience a full line of portable targets under various scenarios that tested and evaluated their combat shooting skills. In addition to learning how Action Target Portable Targets can be used in everything, from basic marksmanship to advance combat tactics, both groups participated in live fire drills, creating a more realistic approach to training. More importantly, they learned how easy designing an effective job-related firearms training scenario can be. ATA realistic training scenarios prepares shooters for the real thing and also allows participants to mirror the psychological response of combat stress, helping them to define how they would engage in real life combat.

Host an Action Target Academy event and learn more about topics such as: the realities of today’s gunfight, qualifications versus training, legal and financial consequences of inadequate training, shooting range design, and equipment. To find out more about removing the obstacles keeping your agency from training as you would fight, please visit: https://www.actiontarget.com/shooting-academy or contact Richard Matthews at richardm@actiontarget.com.

The Head-Shot Cadence Drill

By Richard Mann

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Gunsite Instructor Il Ling New believes one of the best ways to train with a defensive handgun is to practice head shots at moderate to extended ranges; meaning as far out as 20 yards. At first glance this may seem a bit extreme but consider that if you can consistently and quickly get heads shots at these distances, center punching a troll at between three and five yards should be easy.

The most common way to practice head shots is to draw from the holster and fire a single shot at the head of a target. Action Target’s Steel Hostage Target works great for this because you can use either the square head of the silhouette or the flapper head that will swing from side to side when hit. This flapper target actually adds a new dimension to head shot training that is impossible to achieve just about any other way.

Regardless of the defensive handgun training that you conduct, training to only deliver one round is not tactically sound and does little to advance your skills, especially when working at varying distances. One question firearms instructors often get asked is, “How soon after my first shot should my next shot be?” In other words, students want to know what their shot cadence should be. The answer is, of course, as fast as you can get hits, and this will vary as your ability increases.

With the Action Target Steel Hostage Target you don’t need a shot timer or an instructor telling you you’re shooting too slowly. Since the flapper target swings from side to side based on energy imparted to it by the bullet, the further away the target is, the slower it will flop over to the other side. The time it takes the target to flop lets the shooter recover from recoil and reengage the target at a new location.

This is realistic because it’s doubtful a bad guy will stand still while you are shooting at him and the greater the distance to the target, the more time it will take you to recover and align your sights. This time is matched very well by the flapper target. If you are ready to shoot as soon as it reappears, you’re shooting fast enough and not too fast, if you get a hit.

Here is a simple drill you can use to practice head-shots at varying ranges while fine tuning your shot cadence:

  • Set Action Target Hostage Targets at 5, 15, and 20 yards
  • Start by practicing at each individual distance, engaging the flapper target only
  • After you are consistent at each range, engage all the flapper targets starting with the closest and moving to the furthest, with at least two shots each (more shots at each range are even better if your handgun has a higher capacity).
  • If you only have two Action Target Hostage Targets or limited ammo capacity, place one at 5 yards and the other at 20.

You don’t need a shot timer. Your goal is to engage each flapper target as soon as it reappears. Do this often and you’ll become at-one with your proper shot cadence at near and far ranges. This drill, coupled with the Action Target Steel Hostage Targets, offers a simple mechanical solution to a complex firearms training problem for shooters of all abilities.

To read more from Richard Mann check out his blog Empty Cases, www.empty-cases.com.

Action Target Gears Up for Shot Show 2011

ATTENTION LAW ENFORCEMENT:

Shot Show 2012 is in a month and Action Target still has meeting times available! The show is going to be held at the Sands Expo Center in Las Vegas, NV and runs from January 17-20, 2012. If you, a member of your department, or other law enforcement professional you know will be attending, it is imperative that we meet! Action Target has two separate booths and meeting rooms for the show. Have us show you some of the latest technology that will help raise the level, quality, and throughput with your firearms training programs.

Action Target at Shot Show 2011We will have our entire sales staff available to discuss our vast product line with you. Our team of sales representatives wants to work with you to understand your training needs. They can quickly discuss our products that will meet your requirements and possibly provide you with a demonstration if the product is in our booth.

Whether you are looking to build a state of the art indoor shooting range, live-fire shoothouse, or simply need some portable steel targets, come see us at the show. Our booths (#10562 & #10564) are located on the 2nd Level of the Sands Expo Center.

To secure a date and time to meet with a member of our team, please make an appointment today. If you do not know your regional representative, please see below to contact a representative today.

Military Contact

Action Target's Military Contact Clay Smith

CLAY SMITH
Managing Director: Military Division
888-377-8033 ext. 142
801-705-9142 Direct
clays@actiontarget.com

Law Enforcement Contacts

ROBB ANDERSON
801-377-8033 ext. 124
801-319-0977 cell
robba@actiontarget.comContact Info for AT Robb Anderson
LAYNE ASHBY
801-377-8033 ext. 143
801-376-3773 cell
laynea@actiontarget.comContact Info for AT Layne Ashby
CHRIS HART
801-377-8033 ext. 149
801-319-1314 cell
chrish@actiontarget.comContact Info for AT Chris Hart
AARON LUDWIG
801-377-8033 ext. 132
801-592-6613 cell
aaronl@actiontarget.comContact Info for AT Aaron Ludwig
MATT BRINKERHOFF
801-377-8033 ext. 130
801-380-8973 cell
mbrink@actiontarget.com
MIKE STILWELL
801-377-8033 ext. 144
801-602-9776 cell
mikes@actiontarget.comContact Info for AT Mike Stilwell
SCOTT DESANTI
509-396-7177
801-854-8863 cell
scottd@actarg.comContact Info for AT Scott Desanti
JASON SNELL
801-377-8033 ext. 158
801-809-6966 cell
jasons@actiontarget.comContact Info for AT Jason Snell
CHAD BURDETTE
(Portable Target and Specialty Sales)

801-377-8033 ext. 113
801-380-9634 cell
chadb@actiontarget.com

Contact Info for AT Chad Burdette

Action Target Announces New Training Schedule

Action Target has met the training needs of law enforcement agencies around the country for more than 26 years. By working closely with agencies in every state, we have been able to enhance our product line to better achieve requirements of firearms programs. With 2012 just around the corner, many departments are experiencing budget cuts…again. Action Target has a solution that provides a balance between providing quality and value-added training while staying fiscally conservative.

Man shooting with PT SwingerAs part of the solution, we will follow a more flexible schedule in the types of courses Action Target Academy will offer to law enforcement. We have also designed new courses that demonstrate effective, yet budget friendly firearms trainings. For example, we will dramatically increase the number of our Portable Steel Target Seminars, which are held at outdoor ranges and taught by some of the best firearm instructors in the country. Some of these expert instructors include Mike Lehner with Safariland Shooting School, John Krupa with Spartan Tactical, Dennis Tueller, Brian Hoffner and Leo Hathway.

Action Target has many training options for you and your department. By hosting one of our Portable Steel Target Seminars at your outdoor range, your department will learn how to effectively train on a budget. While the Action Target Academy is at your range, you can either replenish your existing supply of steel targets or start anew by using the targets provided during the course for next to nothing in cost. For more information about our Portable Steel Target Seminar and the Action Target Academy, please contact Rick Matthews, Director of Training, at richardm@actiontarget.com.

To view upcoming Action Target Academy seminars and trainings, visit our Calendar.

About the Action Target Academy: Established in January of 2004, the Action Target Academy conducts firearms training courses at host locations around the country. The mission of the Action Target Academy is to provide world-class firearms and defense training to law enforcement agencies and individuals who might not have such an opportunity otherwise.

Action Target Academy instructors bring experience, passion and intensity to every class they teach. With detailed lesson plans, instructors help participants document and retain training in order to allow for continual use and skill development. Adding Action Target’s superior line of firearms training equipment and services intensifies range drills and elevates realism to create the ultimate training experience.

Action Target Holds Successful LETC 2011

Law Enforcement Training Camp (LETC) 2011 was a recent success for Action Target and we’d like to thank all who helped and attended this unique training experience. Here’s what some of the attendees had to say about it:

Dear Rick,

Please accept this letter of appreciation to all of the Action Target staff and instructors for their efforts in making LETC 2011 a huge success. This was the second LETC that I have attended and I was equally impressed with this one as much as I was with the first one I attended in 2010. The professionalism of the instructors, the level of instruction, the use of state of the art target systems, the coordination of training, and events made for a superior training and networking environment. I highly recommend LETC for a unique and truly outstanding training experience.

Sincerely,

Robert Kelly Wells
Training Sergeant
Teton County Sheriff’s Office, WY

Dear Action Target,

In September, I had the opportunity to attend the best firearms training of my Law Enforcement career. I participated in the 2011 Law Enforcement Training Camp at Action Target in Provo, Utah. I found the entire process, from registration to range time, was put together by a very professionally run organization. Each and every time I sent an email or made a phone call, I received a quick and informative answer. If the person I needed to contact was not available, I was put in touch with another person who was ready and able to answer my questions.

I was provided with all the maps and directions I needed to find my way to Action Target, the hotel, and the range. I called Action Target to advise them I was running late for registration and was told not to worry—someone would be there. I can say I was truly impressed with the high level of professionalism exhibited by all of the Action Target staff I encountered. Your company is an organization which treats its customers like family. I will never forget the warm, friendly service I received from Action Target.

The firearms training and range were excellent. I have been a firearms instructor since 1984 and trained with some outstanding trainers. I felt that we as shooters were treated as equals to the instructors and not as trainees. I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor. In less than a month I was back on the range with my officers teaching them some of the skills I learned at LETC. Overall their scores came up and I could see a difference between this shoot and their last shoot. I will continue to use the skills I learned from LETC to bring up the skill level of those I instruct. I recommend LETC to all of the shooters in my Department. I am already making plans to attend LETC 2012. I am in the process of getting approval for the purchase of Action Target steel targets to improve the firearms instruction I provide to my Department.

In closing, I would like to thank the Action Target family for all of the things you do to assist our Nation’s Police and Military in their chosen profession. The training and equipment you provide us is first rate. You may never know, but I can tell you that your training and equipment will and has saved the lives of our American heroes. In doing so, you have made yourselves heroes as well. Thank you again for your products and training; you help keep us safe.

Respectfully Submitted,

J. C. Boylan #26
Range Master
Maricopa County Community College District, AZ

Dear Mr. Matthews,

My name is Juan Lopez and I have been a law enforcement officer for 15 years. During my tenure as a police officer, I have carried the position of range instructor and department armorer. I recently had the pleasure of attending the September 2011 LETC Conference in Provo, Utah. I would like to take a moment to personally thank you and the Action Target staff for hosting such a phenomenal conference. This was my first time to your facility and I commend your staff for their dedication and passion. One of the things that impressed me was how your staff’s operating skills added to their expertise. Their commitment was very visible. The intensity of the conference was welcomed and it was a true privilege to be amongst the world’s best instructors in the business. I can see why your reputation of being one of very few companies out there to teach one of the most comprehensive training camps in the United States holds to be very true. The training was beyond thorough, your staff’s hospitality was over the top, and this training was hands down the most bang for your buck! The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream. My only question to you is when and how early can I register for attending the 2012 LETC?

Sincerely,

Juan Lopez
Detective
Commerce City, CO

Rick Matthews,

I’m writing to commend Action Target on the outstanding experience provided at the 2011 LETC.

Action Target has created an outstanding training environment supported by the commitment, energy, and skills of both the instructors and students. As a student and instructor in 2011, LETC is the training highlight of my 26-year policing career.

Congratulations and well done.

S/Sgt. Mark Horsley
Patrol District 2

Vancouver, WA

911 Commemorative Logo for LETCThanks again to everyone who participated in and helped make LETC 2011 a success! It is sincerely our privilege and honor to be able to work with the most dedicated, selfless, and hard-working members of the law enforcement community each year.

LETC 2012 will be held again in Provo, UT from September 10-14, 2012. Visit our Action Target Academy Calendar page to learn more about next year’s event, download our information brochure with more information, and read about the other types of trainings and seminars that the Action Target Academy will be holding throughout the country in 2012.

Shooting Steel Targets (Part 3)

*Note: This is the last segment of our three-part series entitled “Shooting Steel Targets.” Part One was published in September and Part Two was published in early October in the Action Target Journal.

Many people are hesitant to shoot on steel targets because of bad experiences they have heard of, been the victim of, or witnessed. Over the years, Action Target has been approached time and again by those who have access to steel, welding equipment, and the ability to shoot on their property. Each and every time we hear similar scenarios: I cut up this piece of steel [usually 1″ thick or greater] to use as a target. It should stop the bullets, but they either go right through it or cause unsafe ricochet and splatter.”

That would make anyone a little skeptical to shoot on steel, wouldn’t it?

So, as we publish the concluding segment of information dedicated to shooting portable steel targets, it is vital to include some facts about steel. We have included some information about what steel actually is, the hardness and quality associated with different ratings of steel, and some truths about steel that affect safety.

With more and more companies and individuals manufacturing steel targets, the water has become increasingly muddy where accurate information is concerned. With technical data provided by the American Iron and Steel Institute in Washington D.C., this report is designed to cut through the recent hype and establish a basis of fact for accurate evaluation and comparison.

What is Steel?

Steel is an alloy metal composed of iron and varying amounts of carbon and/or other elements such as chromium, nickel, tungsten, manganese, and so on. Steel with specific properties and characteristics is created by adjusting the overall chemical composition or by altering the various production processes such as rolling, finishing, and heat treatment. Because each of these factors can be modified, there is potentially no limit to the number of different steel recipes that can be created. Currently, there are over 3,000 cataloged grades or chemical compositions of steel available. Steel can utilize a wide variety of alloying elements and heat treatments to develop the most desirable combination of properties.

Steel Hardness and Quality

For steel targets to be functional and safe, they should be made of high-quality through hardened steel that has a minimum Brinell hardness number (BHN) of at least 500. The steel must also provide sufficient strength, toughness, and impact resistance. The Brinell hardness test depends upon the resistance offered to the penetration of a carbide steel ball (1.6 mm diameter) when subjected to a weight of 12.6 kg. The resulting hardness value is computed as the ratio of the applied load to the area of the indentation produced. This test is accepted as a worldwide standard for measuring the hardness of steel.

Truth: There are Two Factors that Affect the Hardness of Steel

The first is the amount of carbon and other alloying elements in its chemical composition, and the second is the manner in which the heating and cooling of the steel is manipulated. These factors are determined at the most fundamental level and affect the finished steel as a whole.

Truth: Steel Hardness Is a Critical Safety Issue

The hardness of the steel is so critical because only a smooth surface will generate predictable splatter patterns. Steel that is not sufficiently hard can develop pits, craters, dimples, and other hazardous deformations. When a bullet hits one of these deformations, it is impossible to predict where the splatter will go, thereby creating an unacceptable training environment.

There are many steel mills located around the world, but only a select few are able to produce steel that is hard enough and of sufficient quality to be safely used for steel targets. HARDOX / SSAB, Bethlehem-Lucas, Oregon Steel Mills, and NKK are major producers of such steel. Each of these companies may have minor proprietary differences in their production methods, but they all must make sheets of hard steel in essentially the same way.

Nevertheless, some suppliers of targets and shooting range equipment attempt to muddy the water and create perceived differences in steel quality where none exist. One particularly misleading claim refers to AR steel as “surface hardened” only. We state the following with all possible force:

Despite the inaccurate claims, AR steel is NOT surface hardened. It is through hardened. Witness the quotes listed below from steel suppliers around the country.

  • Heflin Steel: “Heflin REM 500 abrasion resistant plate is a premium grade wear plate, ideal for extreme abrasion coupled with resistance to impact. REM 500 plate is through hardened up to a 3″ thickness for maximum hardness and abrasion resistance.” (Source: http://www.escocorp.com/heflin_steel/wear/materials.html)

Note: These companies are steel suppliers, not manufacturers or producers. They buy steel from the actual manufacturers like HARDOX / SSAB, and then re-sell it to their own customers.

Action Target uses only high-quality, through hardened steel with a Brinell hardness rating of at least 500, and we use it in every one of our ballistic steel products.

Be careful not to get caught up in the “more is better” mindset. Just because a Brinell hardness number (BHN) of 500 or 550 is good, it does not mean a rating of 700 is better. While you must use steel that is hard enough for the task, going overboard only impacts your checkbook and not the product.

For more information on portable steel targets, Action Target has created one of the most comprehensive documents on the subject. The Action Target Steel Resource Guide (PDF) provides details on the properties of steel, how they relate to steel targets, and why they are important and so much more.

If you are looking for information about a specific target, visit our Portable Targets page of our website.

Shooting Steel Targets (Part 2)

*Note: This is the second of a three-part series entitled “Shooting Steel Targets.” Part One was published in the Action Target Journal in September and Part Three was published in October.

Action Target produces the finest and most sought after portable steel targets in the world. As a world leader for shooting range development, our steel targets have been developed in conjunction with law enforcement and the US Military for the last 26 years. As a result, our steel targets are among the safest around, which allows you to predict splatter patterns and ricochet. We do not allow any exposed bolts or brackets on the shooting surfaces. This is a limitation to many designs, but the result is the safest possible steel target available.

Why are portable steel targets important?

Instant feedback reinforces positive behavior and programs muscle memory. Just like hitting a baseball, your body subconsciously remembers how to orchestrate all the variables required for a successful shot. If you do not get instant feedback, your mind and body are not able to accurately correlate which variables produce positive results, and which produce negative results. The more senses you involve in the process, the more powerful and more rapid the conditioning becomes.

Sight

The target shouldAction Target 3-D Targets bounce, spin, rock, wobble, explode, fall, or give some other visual indicator when hit. High contrast paint on a shooting surface will increase visual feedback, but paint must be reapplied frequently. Paint can also be used to reduce visibility if desired.

Targets do not have to be made of steel to provide visual feedback. Plastic can provide some of the same effects, and cardboard targets can be equipped with various types of hit sensors. Balloons by themselves can be simple reactive targets, and they become even more effective when used with a three dimensional cardboard torso like our reactive 3D Target .

Sound

Steel is required for a target to produce a “gong” sound when hit. The size and thickness of the steel will affect the quality of the sound produced, as will the method by which the target is mounted or suspended. If the target is mounted so it is not too restricted and can move when hit, the gong will be louder and more effective. Although quality steel targets will cost more upfront, the savings in training time and ongoing cardboard and paper target replacement will more than pay for your original investment.

Shoot More, Waste Less Time

Action Target Evil Roy Practice TargetIn addition to providing effective visible and audible indicators when hit, steel targets greatly enhance the steel efficiency of your training as well. Instead of changing out paper or cardboard targets, you can spend more time actually shooting. The 30 or so minutes you save each day really add up over the course of a year, especially if you are working with a large department.

If You Build It, They Will Come

A final benefit of reactive targets is the pure entertainment factor. This may seem frivolous, but it can provide an enormous benefit to your training program. Would you rather shoot holes in paper all day, or would you rather participate in tactical shooting scenarios that involve movement, communication, and targets that drop, fall, spin, dodge, and charge you? The more enjoyable the training process is, the more often people will come to the range.

If you are looking for information about a specific target, visit our Portable Targets page of our website.