Tag: addison sovine

Action Target Implements International Shipping Option on its Online Store

PROVO, Utah – Action Target Inc. executives announced a recent partnership with international sales facilitator iGlobal Stores which will allow the company to begin selling and shipping internationally via the Action Target online store.

“The new partnership is the result of increasing international inquiries about Action Target products and a push to expand into a growing world market,” Action Target co-founder Addison Sovine said. “Through the systems provided by iGlobal Stores we were able to add an international option to the online store so we can sell to customers outside the U.S.”

Prior to the recent partnership with iGlobal Stores, transactions involving international sales of portable targets took place via email and special shipping arrangements had to be made.

The new international sales option now allows customers outside the U.S. to order items online. Once products have been added to the shopping cart on the online store, a button appears below “Proceed to Checkout” labeled “iGlobal checkout for all customers outside the U.S.” International customers can then enter their country and address before choosing shipping and payment methods

This new feature is effective immediately and can be found at http://www.ActionTarget.com/store.

About Action Target Inc

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

Action Target Founders Named Entrepreneurs of the Year

Addison Sovine and Kyle Bateman of Action Target, Inc. both received the Utah area Ernst and Young Entrepreneur of the Year Award  on Thursday, June 7, 2012, at a ceremony held in Salt Lake City. They were selected from among several applicants for the significant impact they have had on the surrounding business community.

“Receiving this award means a lot to me personally and to Action Target as a company,” Sovine said. “I feel honored that we’re in the company of so many other great businessmen.”

Sovine and Bateman were among 13 winners chosen from the Utah region which also includes Wyoming and half of Idaho. As regional winners, they will have the opportunity to attend the Strategic Growth Forum in Palm Springs, Calif., this November where the national Entrepreneur of the Year will be announced.

Sovine and Bateman founded Action Target in 1986 based on local law enforcement’s need for better training equipment. Basements and garages became the first fabrication shops for Action Target, Inc. as the two friends pioneered new target systems for firearms training.

“It was a ton of work, more work than we thought it was going to be,” Sovine said, “but seeing the company grow the way it has and winning this award makes it all worth it.”

Action Target is now the largest manufacturer of shooting range products in the nation and has installed training facilities for the FBI Academy, the Los Angeles Police Department, the Federal Air Marshal Training Academy, the Orlando Police Department, FBI Fort Dix, the Federal Law Enforcement Training Center, Fort Benning, and hundreds of other law enforcement and military ranges in the U.S. and throughout the world.

The Ernst and Young Entrepreneur of the Year Program honors entrepreneurs who have demonstrated excellence in innovation, financial performance, and personal commitment to their businesses and communities. The Entrepreneur of the Year Award, now in its 26th year, includes more than 140 cities in 50 countries and is considered the most prestigious entrepreneurial award in the world.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.

Action Target Founders Named Finalist in Entrepreneur of the Year Award

Action Target LogoPROVO, Utah— In today’s hard-hit economy, two local Utah businessmen have been named finalists of the 2012 Ernst and Young Entrepreneur of the Year Award.

Kyle Bateman and Addison Sovine of Action Target, Inc. are among a handful of entrepreneurs to be named finalists in the Utah region, which includes Wyoming and half of Idaho. These local businessmen were selected from more than 1,700 applicants because of their significant impact on their surrounding business community.

“It is an honor,” stated Sovine. “There are so many great companies in this area and I am grateful to be listed among them.”

But being a successful entrepreneur in today’s economy does not come easy. “It has required a lot more work than I might have imagined early on,” said Bateman. “It is hard to comprehend how many things there are to do and how much work you will have to put into your business to make it successful. Having said that, I am still amazed that things have worked out as well as they have.”

Sovine and Addison founded Action Target out of an auto body shop in 1985. Their business idea was created atop the hood of a police vehicle, followed by their tireless work and hours to bring their ideas to the country. Since that time, Action Target has become the industry leader in shooting range design and Portable Steel Targets.

Sovine and Addison are in the running with 32 other finalists for this year’s top honored award. Ernst and Young developed the Entrepreneur of the Year Award program to celebrate successful entrepreneurs. It has grown into an award program that spans more than 140 cities in 50 countries. This year’s Utah region winners region will go on to compete against winners from other regions around the country, and subsequently the world. Utah Region winners will be announced on June 7, 2012.

Action Target Media Contact:

Sheryle Coray
sheryle.coray@818group.com

About Action Target Inc.

Based in Provo, Utah, Action Target is the leading manufacturer of custom shooting ranges and portable steel targets for military, law enforcement, Special Forces groups, tactical training schools, and commercial applications. Since its founding in 1985, Action Target has become the world’s largest shooting range equipment manager.

New Addition to The Action Target Journal

To Our Action Target Journal Readers:

We want to thank each of you for making 2011 a great year for Action Target. Over the last 26 years, Action Target has been proud to provide training equipment for the police, for the military, and for the sport shooting industry as a whole. We are thrilled by the success of our weekly newsletter, The Action Target Journal, which has now kept our law enforcement, military, and the general shooting industry informed for more than a year.

The goal of our weekly newsletter is to inform our loyal readers about the happenings and developments within the firearms industry. Due to the enormous success and participation in our newsletter and to better fulfill the needs of our readers, Action Target is proud to announce that starting March 2012, we will begin publishing two separate Action Target Journal newsletters each week.

Because our readership has grown to cover a diverse group of readers, having two weekly articles allows us to better meet the different needs of a greater number of our readers. One newsletter will focus on law enforcement news and events while the other focuses more on the sport shooting community. Both newsletters will continue to offer Steel Deals and readers are more than welcome to participate in both newsletters. We are confident the additional newsletter will continue to be beneficial in delivering timely and relevant articles to readers.

Again, thank you to everyone who has participated in the newsletter and has offered suggestions and input. We want you to know that we do listen and value your needs and opinions. If you have any comments or feedback regarding our exciting new newsletter addition, please contact us or post your comment to this article.

Sincerely,

Addison Sovine
Co-Founder
Action Target, Inc.

Self-Funding Shooting Ranges

A New Way of Looking at Shooting Range Viability

By Addison Sovine

While the top-level view of a commercial indoor shooting range may appear simple and direct, the economic reality is often the opposite. If one were to take the cost of a range based on today’s market value and implement a state-of-the-art range featuring approximately ten lanes, the initial investment would be well into the millions. A range costing a million dollars would require $50,000 in range fees just to cover the interest payment alone. If a range yields $10 per participant for each hour of range time, five hundred shooters would be necessary to simply cover that interest. In addition to start-up fees, heating and cooling of the facility can be substantial when variables like airflow and heat are factored in.

Expenses that add up quickly

Another five hundred shooters—if not a full additional thousand—would be necessary to cover the cumulative cost of operations and physical utility bills. This does not include costs associated with labor, maintenance, or any other expenses, causing the cost of an operation range to accumulate.

Making Your Good Range Great

Over the past 26 years of leading the industry, the men and women of Action Target have learned that an indoor range in and of itself is not as viable a solution as an indoor range used in conjunction with a retail store. However, a guiding principle sometimes forgotten is that a good range validates a good store. A good range makes it possible for a store to perform a service that dealers and stores without a range cannot perform. Clients can test firearms prior to making their purchase. AT Constructs Indoor Shooting Range for OrlandoRental or lease programs are realistic possibilities, allowing for more informed decisions to be made. A singular offering like an on-site range provides a service unavailable elsewhere, meaning you are selling not only the firearms, but also a rare service–your expertise.

Your ability to provide a critical service as an expert in the shooting industry, in conjunction with the services of a range, allows you to train and demonstrate that which you sell. A range also gives the opportunity for relevant, adjacent offerings, such as personal protection classes, concealed carry classes, and other things not available from people who would need to rent or borrow a range. With this in mind, reconsider the economic validity of building or purchasing a range.

A Model of Economic Viability

Supposing your range will consist of ten lanes, the last thing that you want to worry about it is the required maintenance. Any mechanical device follows a single objective rule—the more complex the device, the more expertise necessary in its service and maintenance. Just a few years ago, having an automobile with a motor, a carburetor, and a little common sense may have been the only necessary tool in order to adjust the carburetor. Today, however, the proliferation of computer controlled, microchip-fueled components makes it incredibly difficult to do so. Accidents or problems can necessitate repairs that are far more expensive now than they may have been ten or fifteen years ago.

The laws of physics hold domain over any space, including ranges where bullets are being fired. Combined with constant historical trends of human innovation, we can see that whenever someone builds something to stop a bullet, someone else will build a bullet strong enough to go through it. Thus, it is only a matter of time before an equipment failure or breakdown on a range occurs.

AT Builds New Shooting Range and StoreThe value of simplicity, then, is clearly demonstrated. On a typical commercial range, there is no need for fancy, high-end target retrieval systems. The most cost-effective system on a range is a simple toggle switch on a track and a motor that takes the target down to a distance—this distance determined perhaps by a line painted on the wall or a line painted on the floor. This distance is determined and used as the operator runs the target down by holding the switch. As the operator brings the target back, they will run the switch until the target returns. While this may not sound like sufficient technology for training law enforcement, it truly is the only necessary mechanism for target retrieval.

If you are going to donate your commercial range to local law enforcement, understand what that could entail. Even with donations of use, local law enforcement agencies’ use of your range will be a small fraction of its cumulative use. You will not be able to properly maintain your range or even break even based upon the rental of that range with your law enforcement under typical circumstances.

*NOTE: This has been the first section of many Action Target White Papers being released to the public. All white papers can be accessed through our website. To read the rest of the Self-Funding Shooting Ranges White Paper, you can download the entire PDF document by clicking on the link provided. You can also watch the full video presentation.

About Addison Sovine

Addison is the Executive Vice-President and Co-Founder of Action Target. He has over 26 years industry experience and has personally designed, built, and maintained thousands of shooting ranges.

Action Target at the Bianchi Cup

Action Target, Inc. recently upgraded the target systems used at this year’s NRA/Midway USA Bianchi Cup match range in Columbia, MO. This year’s upgrade was completed as part of Action Target’s sponsorship of this prestigious championship, preserving the long standing relationship Action Target has with this event.

Nearly 20 years ago, Action Target’s Co-Founder, Addison Sovine, traveled to the Bianchi Cup to install new target systems at the Chapman Academy Ranges. Since then, Action Target equipment has powered all the range systems for this event.

“I remember when we first arrived at the range, Ray Chapman took a look at what we were doing and you could tell he was a bit skeptical,” said Sovine, recounting his first year at the Bianchi Cup. “But by the end of the week, everything had worked great, Ray was convinced, and he and I became good friends.”

Even though Green Valley Rifle & Pistol Club has taken over range operations, Action Target continues to provide the target systems for both the range and the Bianchi Cup. This year, Action Target upgraded the turning target systems on the Practical and Barricade ranges by including a new control system that retains compatibility with the previous shot-timer controls while adding the option of computer or wireless controls for the future.

Action Target also manufactured new steel plates for the Falling Plate and Colt Speed events. They also upgraded the control system for the Falling Plate event. This event was controlled by a computer for the first time this year.

In addition to the main event ranges, Action Target provided a new Reactive Target System (RTS) to the Bushmaster Tactical Carbine side match and new portable plate racks to the Bianchi Cup Practice Range. RTS targets are designed from a self-healing polymer capable of receiving several thousand rounds each and also features an electronic scoring system to record hits on each of the targets.

“It’s been a great privilege for us to be involved with the Bianchi Cup. This is one of the longest running championships in the shooting world and Action Target is honored to be able to add our name to the list of organizations that support and sponsor the match,” stated attendee David Mathis, Director of Marketing at Action Target. “The match has operated with Action Target systems for years and we plan to continue our support to keep the Bianchi Cup going for many years to come.”

In addition to being the official target sponsor of this year’s match, Action Target also sponsored the Women’s Award with Jessie Abbate winning the Women’s Championship.

Dave Mathis and Jessie Abbate
Director of Marketing for Action Target, Inc. David Mathis with the 2011 Women’s Champion, Jessie Abbate.

AT Presents First 2011 National Rangemaster of the Quarter Award

Eric Clapsaddle of the Orlando Police Department recently made the journey with his wife to Action Target’s corporate offices located in Provo, Utah. During his visit, Clapsaddle attended an award ceremony where he received the first 2011 Action Target National Rangemaster of the Quarter Award for Quarter-1, 2011.

This event was one that Provo City Mayor John Curtis was not going to miss. As a public official, Mayor Curtis has a vested interest in the safety of his constituents. Following the announcement of this award ceremony, he cleared his busy schedule to attend and present the award to Clapsaddle.

There was standing room only in our Action Target main hall as Mr. Clapsaddle received his award. Other distinguished guest that attended this event included Action Target’s President, Tom Wright and the Co-Founder / Executive Vice President, Addison Sovine.

AT Presents First 2011 AT Rangemaster Award of the Quarter

From Left to Right: Mrs. Clapsaddle, Eric Clapsaddle, Addison Sovine,
Mayor John Curtis, Tom Wright

This award ceremony marks the first of four that Action Target will present this year as part of their recognition program. At Action Target, we are deeply involved with many Rangemasters and want to your feedback about which types of individuals should be considered for these awards in the future. Nominations from peers and a deep knowledge of the individuals being considered play a significant role in our selection process.

Prior to launching this year’s award, we spoke with many industry professionals to help establish some aspects a nominee must have to qualify for this award. Listed below are a few aspects that will be considered during the nominating process.

Each nominee should have several of the following:

  • Lifetime of Service / Years of Service
  • Contributions to their department’s firearms training
  • Contributions to their region, state and industry in firearms training
  • Changes to POST requirements
  • New / innovative training standards
  • New / innovative tactics
  • Expert witness testimony
  • Subject Matter Expert for firearms and/or training
  • Active resource for feedback on training, tactics, equipment and standards
  • Partner to develop / modify equipment to enhance training effectiveness

As stated, these are only some of the characteristics we consider prior to deciding upon a recipient. This recognition program includes our clients, all Commercial Ranges and US Military and law enforcement organizations in the US. Those selected for the award will receive recognition in our weekly newsletter, on our website, in our main office and will receive a personalized award.

If you would like to nominate a peer, please write a letter using your organizations letterhead and send the letter via email to ATNewsletter@actiontarget.com detailing why we should consider the person you are nominating, or visit our Programs page for more information and to fill out a nomination form online. Upon receipt, our marketing department will do their due diligence regarding each nomination before making a decision.

We want everyone to help spread the word that at Action Target, we fully support firearms training programs and the individuals who have had a profound impact within this industry.

This customized award is only a small token of gratitude, recognition and appreciation we have for Eric’s contributions to law enforcement firearms training.

Congratulations Eric Clapsaddle for being selected as the first 2011 Action Target National Rangemaster of the Quarter.