Year: 2011

End of the Fiscal Year Drawing Near

Posted on by Action Target

With the end of this fiscal year right around the corner, now is the best time to obtain one of our innovative training solutions with your remaining budget. At Action Target, we understand that each company’s internal dynamics have different needs and time lines. That is why weapons training units, Rangemasters, firearm instructors, and others associated with their organization’s training division continually reach out to us during this critical time of year.

Action Target Conducts Firearms Training

Spending your remaining training budget at the end of a fiscal year – to minimize the risk of losing it next year – sometimes takes creativity. Last year, we worked with an agency whose training budget consisted of five different accounts. Each account had varying levels of funds still available requiring an invoice for each one. With a little strategic planning, this agency placed five different orders with Action Target that were shipped at same time but charged to their different training accounts. Our dedicated sales staff helped this agency with their complex purchase and provided them with the equipment they needed. We are ready to do the same for you.

Whatever your training needs, we have the solution. If you are under a significant time constraint, we can help. Call us today and let our sales staff help you maximize your remaining budgets by providing the best training solutions available.

For an immediate purchase, visit our online store: www.shopactiontarget.com

Our current online specials:

For product requests not available through our online store, please contact the Range Consultant for your geographic territory. They will work with you to stretch those last few budget dollars into your training solution.

Go online or call today!

AT Plate Rack for Only $899

Posted on by Action Target

During the entire month of August, we are offering our AT Plate Rack for only $899 as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

RTS Static Target Package

Regular Price: $999
August’s Price: $899
Coupon Code: RACKDEAL2011

Don’t wait any longer! Purchase your AT Plate Rack today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends August 31, 2011. Only one coupon code may be used per order.

Action Target Releases New Catalogs

Posted on by Action Target

Having a diverse line of firearms products for personal and training uses can be challenging as needs among the firearms industry are ever changing. That is why Action Target continually creates new products and forms partnerships with the top companies in the firearms industry. To help educate our customers about all Action Target changes, we recently released new catalogs showcasing our new products and partners.

At Shot Show 2011, Action Target received thousands of visitors to our booth. The size and impressive layout of our booth were not the only things that caught people’s attention this year – the introduction of many new products and partners took center stage during this year’s show. One of the most popular products this year was the Hufcor Flex Tact reconfigurable shoothouse technology. Great for law enforcement, military, and firefighters, many people were able to experience this innovative training tool firsthand through actual demonstration.

The Action Target Portable Target (PT) also unveiled some new product lines. Prior to the Shot Show, Action Target partnered with Reactive Target System (RTS), making us their exclusive worldwide product distributor. Some of the many benefits of the RTS system include the ability to use the targets for close quarter live fire trainings, to the ability to count every round on target with the Mobile Wireless Shooting Range.

New partnerships and products like these are one of the many reasons Action Target wants to put our new catalogs into the hands of our valued customers. Now available at our web site, our new catalogs include:

For more information about Action Target’s full line of products and services visit our web site, www.actiontarget.com. To purchase Action Target products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com . For all other range-related needs, visit our subsidiary website at Law Enforcement Targets.

Action Target at the Bianchi Cup

Posted on by Action Target

Action Target, Inc. recently upgraded the target systems used at this year’s NRA/Midway USA Bianchi Cup match range in Columbia, MO. This year’s upgrade was completed as part of Action Target’s sponsorship of this prestigious championship, preserving the long standing relationship Action Target has with this event.

Nearly 20 years ago, Action Target’s Co-Founder, Addison Sovine, traveled to the Bianchi Cup to install new target systems at the Chapman Academy Ranges. Since then, Action Target equipment has powered all the range systems for this event.

“I remember when we first arrived at the range, Ray Chapman took a look at what we were doing and you could tell he was a bit skeptical,” said Sovine, recounting his first year at the Bianchi Cup. “But by the end of the week, everything had worked great, Ray was convinced, and he and I became good friends.”

Even though Green Valley Rifle & Pistol Club has taken over range operations, Action Target continues to provide the target systems for both the range and the Bianchi Cup. This year, Action Target upgraded the turning target systems on the Practical and Barricade ranges by including a new control system that retains compatibility with the previous shot-timer controls while adding the option of computer or wireless controls for the future.

Action Target also manufactured new steel plates for the Falling Plate and Colt Speed events. They also upgraded the control system for the Falling Plate event. This event was controlled by a computer for the first time this year.

In addition to the main event ranges, Action Target provided a new Reactive Target System (RTS) to the Bushmaster Tactical Carbine side match and new portable plate racks to the Bianchi Cup Practice Range. RTS targets are designed from a self-healing polymer capable of receiving several thousand rounds each and also features an electronic scoring system to record hits on each of the targets.

“It’s been a great privilege for us to be involved with the Bianchi Cup. This is one of the longest running championships in the shooting world and Action Target is honored to be able to add our name to the list of organizations that support and sponsor the match,” stated attendee David Mathis, Director of Marketing at Action Target. “The match has operated with Action Target systems for years and we plan to continue our support to keep the Bianchi Cup going for many years to come.”

In addition to being the official target sponsor of this year’s match, Action Target also sponsored the Women’s Award with Jessie Abbate winning the Women’s Championship.

Dave Mathis and Jessie Abbate
Director of Marketing for Action Target, Inc. David Mathis with the 2011 Women’s Champion, Jessie Abbate.

Outdoor Shooting Done Right with Action Target

Posted on by Action Target

Summer has arrived! To complement these long sunny days and make outdoor shooting even better, Action Target is offering multiple products for July’s Target of the Month program!

Setting up targets for outdoor shooting can be a daunting and exhausting task. Most outdoor setup requires carrying heavy targets across uneven terrain to set up a single shot. That is why we are proud to offer our exclusive self-healing target line by Reactive Target Systems (RTS). These systems are light and easy to assemble, making shooting outdoors more enjoyable.

Our RTS targets are not only great for outdoor use but they are also the best close quarter combat targets for live fire training scenarios. In addition, they can be placed in front of steel targets with no splatter, making them great for indoor range use. During the entire month of July, we are offering our RTS Static Packages at a discounted price:

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

RTS Static Target Package

Regular Package Price: $140
July’s Price: $115
Coupon Code: JulyRTSStatic

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

RTS Reactive Target Package

Regular Package Price: $185
July’s Price: $150
Coupon Code: JulyRTSReactive

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.

Discount Prices on RTS Packages

Posted on by Action Target

During the entire month of July, we are offering our RTS Static Packages at discounted prices as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

RTS Static Target Package

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

Regular Package Price: $140
July’s Price: $115
Coupon Code: STATICSRTS

RTS Reactive Target Package

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

Regular Package Price: $185
July’s Price: $150
Coupon Code: RTSREACTIVES

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.

New Features for Action Target Website

Posted on by Action Target

We received some great feedback following the launch of our new Action Target web site a few months ago. We know that the firearms industry is constantly growing and developing new ideas, products and solutions, which is why we are continually improving and adding new features and offers on our site.

Screenshot of the new Action Target Home Page

These great new features include:

Search: Have you ever wondered if our Action Target Journal has an article discussing a specific question or training need you may have? Or maybe you are looking for a certain target but are not sure which category it is under? To make navigating through our site easier, we have added the search bar to the top of every page to help you find the information you want faster. → Search for Action Target Journal Articles

Home Page: Another way we’ve made navigation easier is by updating our Home Page. The new Home Page design provides access to our three most recent Action Target Journal articles. There are also new scrolling boxes that contain information and specifications about recent Action Target builds, highlight featured products and feature our high-quality range products. A scrolling ticker also informs of recent Action Target and industry news. All of this information is just one click away when you visit www.actiontarget.com. → Visit the Home Page

Webinar: Action Target now presents webinars, or free online trainings. Each webinar is highly informative and entertaining, presented by various experts on topics that help you have the most successful range and training programs possible. Our recent webinar introduced the Total Containment Trap. During the webinar, Addison Sovine (co-founder of Action Target, Inc.) gave critical information and tips for those considering a new bullet trap, answered common questions concerning bullet traps, presented an overview of the Total Containment Trap, and explained why Action Target is an invaluable partner in shooting range planning and construction. Our Online Training page also provides information about upcoming trainings and hosts archived videos of past webinars. → Visit our Online Trainings Page

Partners Page: At Action Target, our top priority is to provide high quality firearms training products and solutions. To ensure this high level of standard in all we do, we have taken great care to only partner with companies that uphold these same standards. We are proud to be partners with some of the greatest companies in this industry and we look forward to working with you to provide the best shooting range equipment and training solutions available in today’s market. To get to know our partners better, visit our Partners Page where you can access their web sites and other great sources of information in the “Links of Interest” section. → Visit the Partners Page

Careers Page: Be a part of our team! Action Target is built around a team of proven executives, skilled engineers and machinists, dedicated sales representatives and tireless customer service technicians. Our team has passionate, knowledgeable and skilled people who are creative and driven to develop innovative new firearms training technology and support in this industry. Now you can be a part of our team by visiting our Careers Page and applying for open positions today! → Visit the Careers Page

Programs Page: We have added a new page devoted to our exclusive Action Target programs. Currently there are two programs, the Brass, Ammo & Firearms Trade-In Program. Check back soon as we will be adding more programs in the near future. → Visit the Programs Page

Online Contact Form: In addition to providing contact information for all of our Territory Managers, we have provided another easy way to contact us – our Online Contact Form. Submit your question, comment, or praise, and we’ll get back to you quickly. →Visit the Online Contact Form

We are incredibly excited about the new changes we have made and we will continue to add more features to ensure the best online experience possible for our customers. If you have any feedback regarding our improved site, we want to hear from you! Simply leave a comment telling us what else you would love to see on our site, what you like about our new design or anything else you want to address.

Action Target Named Official Target of the Scholastic Steel Challenge

Posted on by Action Target

For the past two years, Action Target has been the official target supplier for the youth shooting program, Scholastic Steel Challenge (SSC). “We’re very pleased to have Action Target as our official target. Not only have they provided us with an excellent promotional target package that clubs can manage, they are also bringing their 20-plus years of range and target expertise to the aid of coaches and clubs to make sure our kids are competing in a safe and fun environment,” said Scott Moore, director of SSC.

We are one of many companies that play an active role in the success of the Scholastic Steel Challenge event. Other supporters include The National Shooting Sports Foundation (NSSF), Smith & Wesson, and the Outdoor Wire Digital Network—all have provided significant amounts of funding and shooting products in support of this event.

“Action Target is very excited about the Scholastic Steel Challenge and the expansion of the pistol shooting sports it represents. We’re proud to be part of this growing, industry-wide effort to bring new shooters into the world of competition shooting and we look forward to working with ranges and teams all across the country,” said Chad Burdette, Portable Target consultant for Action Target.

Scholastic Steel Challenge Logo

The Scholastic Steel Challenge is a national team-oriented youth shooting program developed by the Steel Challenge Shooting Association (SCSA) and is partly funded by a grant from the National Shooting Sports Foundation. This program is open to young men and women ages 12 to 20 and offers the opportunity for a four person team to compete for the national title in the Action Pistol Discipline of Speed Shooting. The SSC competition is a family sport of “speed steel” designed with an supportive environment taught by trained adult coaches who focus on the safe handling and use of handguns.

The SSC competitive format is based on the Steel Challenge, the nation’s most successful handgun competition. We adapted the competition format to provide an enjoyable, safe, and action packed competition for both beginner and experienced shooters.

Click each link below to view the Scholastic Steel Challenge stage diagrams:

This year, Action Target is offering a discounted steel target package for teams and ranges participating in the program and will provide technical support during the question and answer section of the program’s website. This allows the opportunity for company experts to assist ranges and teams in their efforts to expand shooting opportunities.

If you have questions regarding the target packages offered at discounted rates for SSC affiliates, please contact Chad Burdette at chadb@actiontarget.com for more information.

For more information about the Scholastic Steel Challenge, please visit their website.