Emergency Medical Action Plans for Live-fire Range Operations

By – John Krupa III

How many times have you been at the range and thought “What do we do if someone gets shot or injured during training?” You’d be surprised to learn that there are a lot of range facilities that do not have a posted Emergency Medical Action Plan (EMAP) in place to deal with serious on-site injuries! Sure, they may have a policy protocol established in their range operations manual, but who is responsible for executing it? Have they been trained appropriately on how to respond to medical emergencies and what resources are available on site to actually deal with serious injuries?

LETC [2014] 114

If you do ask that question at the range, most of the time the response will be to use the first-aid kit that is available on site and to call 911 for serious injuries. It’s obvious that there needs to be a much more detailed plan other than just slapping a band-aid on a wound and waiting for EMS to arrive.

It has been my experience when inquiring about EMAPs at range facilities that they are not all prepared to deal with serious medical emergencies and lack proper equipment and training to deal with trauma injuries.

So let’s explore some steps on how to establish a reliable EMAP and how it can be implemented so students, instructors and range staff alike will know these procedures and what actions to take at the onset of each training evolution.

Start out by acquiring medical supplies and build medical kits that can be easily identified and accessible on the range. I recommend building a First-Aid Kit, a Trauma Injury Kit and AED Kit.

The First-Aid Kit is typically built using a heavy duty plastic tool box or tackle box that is orange or yellow in color. Use an indelible black marker to write FIRST AID KIT on the front, back and sides of the box in large letters so it can be easily identified.

The First-Aid Kit will include all of the essential medical supplies that will be used for non-serious injuries and will be accessed regularly to treat small scrapes, cuts and other minor injuries. This kit should be monitored on a regular basis to ensure that used items are replenished.

TMS-R-AID

The Trauma Injury Kit is typically built using a heavy duty plastic tool box, tackle box or soft canvas bag that is RED in color. Use an indelible black marker to write TRAUMA KIT on the front, back and sides of the box or bag so it can be easily identified.

While this kit will rarely, if ever, be accessed (hopefully you won’t need to use this kit!) it should also be monitored regularly so items with expiration dates can be rotated out and replaced with fresh supplies.The Trauma Injury Kit will include all of the essential medical supplies that are needed to treat serious trauma injuries such as; hemorrhage control, deep lacerations, penetrating puncture wounds, gunshot wounds, sucking chest wounds and tension pneumothorax.

The Trauma Injury Kit should ONLY be accessed for serious injuries and by personnel that have been properly trained in TCCC (Tactical Combat Casualty Care) or training of equivalent level.

The AED Kit (Automated External Defibrillator) is something that every range facility needs to acquire and have available at all times. While AED units can be purchased new, with a little work searching on the Internet, you should be able to find a source that will donate a decommissioned unit for your facility.

The First-Aid Kit, Trauma Injury Kit and AED Kit should be kept on-site where the training is actually taking place and immediately accessible. These kits will be useless if they are kept in a range building down the road or in a vehicle parked 100 yards away!

The next step is to establish a communication protocol to contact 911 for EMS response. While hard line phones may be on-site, they might not be immediately accessible on the range. I recommend assigning at least (2) range staff members or students with reliable cell phone service to keep their phones with them on the range in the event a 911 call needs to be made. Another option is to have a police radio on the range for direct contact with dispatch. Assign (2) people to emergency call duties in case one of them is the person that is injured.

Create a laminated handout, outlining the EMAP, that can be kept on the range and accessible with the medical kits. The handout should contain the physical address of the range facility, GPS coordinates (for Life Flight dispatch) and the direct phone number to EMS dispatch. The direct number is important, as a 911 call on most cell phones may not always reach the dispatch center for the area you are training at. Having the direct number to dispatch available, the people assigned to emergency call duty can preprogram that number into their cell phones.

Include the name, address and phone number to ER of the closest Level 1 Trauma Center in the laminated handout in the event the decision is made to use one of the vehicles on site to grab and go vs. waiting for an ambulance. Sometimes it may be quicker to drive someone to the local hospital vs. waiting for EMS to respond. If you do decide to grab and go, make sure a phone call is made to the hospitals ER in transition from the range to the hospital to notify them of what you have and ETA to ER.LETC [2014] 282

In summary, review the EMAP with everyone at the beginning of each training evolution during the range safety briefing. Show everyone in the class where the medical kits will be located on the range. Identify range staff that are TCCC qualified. Identify any students in the class that might have a medical skills background and recruit them to assist the range staff, should a medical emergency occur.

Assign at least (2) reliable people on the range to emergency phone call duties and verify the direct dispatch number, GPS coordinates and range address with them. Make sure they know where the laminated EMAP handout is located with this information.

Lastly, if a serious injury incident does occur, whether you decide to wait for EMS or grab and go to the hospital, be sure to secure the area where the incident occurred as responding LEO’s will be required to process that area as part of their investigation. It is also recommended that anyone that witnessed the incident remain on scene for LEO debrief.

If you follow these procedures and develop a sound EMAP, you’ll be ready to handle any emergency medical situation that occurs on your range.

As always, stay safe, remain vigilant and Fight to Win!

John Krupa III – Bio

John is a police officer with the Orland Hills Police Dept. (IL.) and has over 24 years of experience in law enforcement. He has previously served as a patrol officer, FTO and firearms instructor with the Chicago Police Dept. He is a recipient of the Award of Valor, Silver Star for Bravery and Distinguished Service Award for his actions in the line of duty. He is a certified Master Firearms Instructor from PTI and graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. He holds the rating of Distinguished Weapons Expert with the Department of Homeland Security and has presented numerous courses at training conferences across the country including ASLET, IALEFI and ILEETA. John can be reached at – jkrupa@teamspartan.com

John Krupa III

SHOT Show 2015 Report

Another successful SHOT Show is in the books, and this year was just as busy as any with nearly 64,000 industry professionals attending and more than 1,600 exhibiting companies. The show, which takes place at the Sands Expo Center in Las Vegas every January is the largest firearms tradeshow in the world and is a great place to show off new products and make connections in the shooting and hunting industry.

Here’s a look at some of the big events from this year’s show:

SHOT Show Industry Day at the Range

Action Target and its subsidiary Law Enforcement Targets once again sponsored SHOT Show Industry Day at the Range which is held every year at the Boulder Rifle and Pistol Range in Boulder City, Nevada, the day before the show starts. Industry Day at the Range is an integral part of the show and allows both media and buyers the opportunity to try out new guns and shooting accessories.

This year, more than 1,100 media members and 500 buyers converged on the outdoor range complex where everyone got the chance to shoot a few rounds and try out this year’s new gear. All of the targets used at the range were provided by Action Target and Law Enforcement Targets and included an array of steel and plastic targets.

SHOT Show Industry Day at the Range Action Target Safety Award

More than 160 Industry Day exhibitors were judged on their firearms safety practices by a panel of safety auditors from DOA Tactical. The scores for each exhibitor were determined based on specific safety criteria such as the handling of firearms, ammunition placement, and maintaining a safe environment at their shooting stations.

Smith & Wesson was the winner of this year’s award for holding the highest standard of safety during the event. The award was presented in Action Target’s booth to Smith & Wesson’s Director of Marketing Jan Mladek.

“Safety is paramount for events like this,” Mladek said. “We wanted everyone to have a fun and safe experience, so we had range safety officers providing one-on-one instruction with the people who came to our shooting bay.”

Action Target Safety Award Presentation [small]

ATAC Range Day

This year, for the first time, Action Target was the official target sponsor of ATAC Range Day which is put on by ATAC (Advanced Tactics and Countermeasures) Global as a way for military and law enforcement personnel to test new products in the tactical market. Much like Industry Day at the Range, several exhibitors sponsored shooting bays where attendees could shoot everything from service pistols to turret mounted machine guns. Action Target provided steel targets for all of the exhibitors at the event and displayed products in the exhibitor area.

ATAC-Range-Day-2015-1024x186

New Booth

This year, Action Target moved to a new location where we were able to expand to a whopping 40′ x 70′ booth and combine with Law Enforcement Targets to demonstrate the full capabilities of our turnkey shooting range solutions. The booth included a steel target kiosk with new releases, a range design station where clients could print custom plans, a bullet trap deceleration chamber display, and a four-lane shooting range with functional target retrievers.

New Products

Action Target debuted two new steel targets at the show: the E-50 Silhouette and the PT IDPA Practice Torso.

E-50 Silhouette

Bring out the big guns for this military-grade steel target capable of handling .338 Lapua and .50 BMG from as close as 100 yards.

The E-50 Silhouette is the first commercially available target from Action Target capable of handling .50 BMG and is the only steel target on the market made from 1/2” AR550 armor steel. Designed according to U.S. Marine Corps steel target specifications with a 20-degree angled shooting surface and standard military E-type silhouette proportions, this target is made for everything from heavy military firearms training to long-range rifle shooting. With a patent pending stand design that keeps the target grounded even with the biggest of ammunition, you don’t need to worry about using sand bags to keep it upright or going downrange to reset it.

[NEW] E-50 Silhouette

PT IDPA Practice Torso (coming soon!)

Hone your competition skills with the official IDPA steel practice target.

The PT IDPA Practice Torso is the official steel practice target of the Independent Defensive Pistol Association (IDPA) and one of the most effective training tools for competitive shooting. It features a regulation torso shape including the -1 and -0 scoring zones with reactive swinging plates for the -0 head square and center mass circle which are both reduced 2” to encourage more accurate shooting. The reactive plates are gravity reset which means you can spend more time shooting and less time walking downrange. The PT IDPA Practice Torso also helps reinforce good shooting habits. For every shot that is on target, you get instant feedback from seeing the target react and from hearing the distinctive “clang” as the bullet makes impact. This allows your brain to make a connection between the exact muscle movements you made and the reward of positive feedback.

[NEW] PT IDPA Practice Torso

Wednesday Night Client Event

On Wednesday night of the show, we hosted a client event at the Las Vegas National Golf Course with excellent appetizers, open bar, driving range contest, and some celebrity friends. More than 350 people attended including Rich Wyatt of Gunsmoke and Ted Nugent making for a great night with our clients and friends.

Thank you to everyone who visited us at SHOT Show! If you weren’t able to make it this year, we hope to see you next time.

GunVote Campaign

As a voting member of the National Shooting Sports Foundation (NSSF), Action Target supports the Gun Vote campaign. This campaign encourages citizens across the nation to vote for those who support gun rights. The NSSF provides up-to-date news and information on political races and politicians looking to impact the Second Amendment. The website also features RSS feeds to Senate, House, and Governor races, as well as links for voter registration, absentee voting information, news on the latest polls, and more. Everything you need to know about the Second Amendment and gun rights is in one place for Election Day. Visit the site for more information.

Choosing A Concealed Carry Course

According to the National Shooting Sports Foundation (NSSF), the number of concealed carry holders increased 29% from 6.9 million people in 2010 to 9 million people in 2012. Whatever the reason or motivation, more and more people are making the decision to become a concealed carry permit holder. Making a decision to become a concealed carry permit holder is a big decision and can often be met with a lot of questions and possibly uneasiness, especially for those who may be new to the gun industry. Every state is different in their requirements and how they issue, but most states require a person to demonstrate competence with a firearm before they will issue a concealed carry permit.

One of the most common ways to do this is by taking a class. This may be a safety course, law enforcement or training course; whatever it is, they usually vary in curriculum and length. It may be appealing to take the shortest course and complete the minimum requirements, but most experts in the industry suggest against this.

Especially for those who are new to firearms and the gun industry, a concealed carry course can be a great introduction and foundation to understanding proper gun etiquette and conduct. A longer course can provide more range time and more instruction about state laws and regulations. An in-depth knowledge of state laws and the responsibilities associated with concealed carry can prevent costly fines and other issues that result in being ignorant about concealed carry laws. Many suggest thinking about why you want to get a concealed carry permit, and then finding the course that will help you achieve your objective.

It is also recommended that additional training be completed after the concealed carry course is over. When it comes to firearms, there is no such thing as too much practice. Many shooting ranges offer concealed carry courses along with other courses designed to enhance firearms proficiency. These ranges also offer special events and promotions such as Ladies Night where women can shoot at a discounted rate, or receive additional instruction from a Range Safety Officer.

Whatever the level of shooting expertise, taking time to choose a concealed carry course that matches your objectives and ideals will help to increase firearm proficiency and safety.

 

Other Things to Consider When Thinking about Concealed Carry:

Keep your firearms clean and operational. It is recommended to clean your firearm after each shooting session and check for any worn or broken parts.

Keep firearms out of reach of children (or anyone else that should not have access to them).

Tactical training is highly recommended. Look for courses in your area and sign up.

Let it be known to very few people that you concealed carry.

 

LETC 2014: A Week of Advanced Firearms Training

Action Target’s Law Enforcement Training Camp (LETC) is the best value in law enforcement firearms training. With over 20 years of traditionLETC 2013 - 082 and experience hosting LETC, Action Target has created a week long training experience designed to aid department firearms instructors in their training effectiveness and skill – and pass those skills along to officers in their own agencies. This four day training event will be held September 8-12, 2014 at Action Target headquarters in Provo, Utah. This year’s courses include:

  • L.E. Small Arms Combination
  • Reactive Shooting
  • Ultimate Shotgun
  • Rapid Deployment Rifle
  • Shoot, Move, Communicate
  • Shoot house Instructor Orientation
  • Training for the Fight with the PistolLETC 2013 - 006
  • Practical Shooting while Moving
  • Emergency Medical Response
  • L.E. Precision Rifle
  • Modern High Speed Pistol and Knife

Action Target has selected some of the best firearms instructors in the industry including instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group and others. These instructors offer decades of experience in firearms and tactical training. Click here for more details about the courses offered.

$550 tuition includes:

  • Four days of world class firearms instructionLETC 2013 - 037
  • Official certificate of completion
  • Six meals including a BBQ and closing banquet
  • Networking with industry training professionals
  • LETC collectible t-shirt

LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today. While primarily geared toward law enforcement firearms trainers, all law enforcement officers are invited to attend. Join us for a week of top-notch firearms training. Click here to download the registration form, and email academy@actiontarget.com with any questions or concerns.

 

 

Action Target Builds TriCounty Tactical Mobile Shooting Range

The lead trainer for TriCounty Tactical, Kurt Newman, was aware of the training needs across many police departments and law enforcement agencies, but also realized the tight budget constraints of these same agencies. Knowing what they wanted to accomplish, TriCounty Tactical requested a mobile shooting range with ballistic containment and advanced training capabilities beyond what had developed as the standard for mobile shooting ranges.

TriCounty Tactical approached Action Target with the idea to create this mobile shooting range. The goal of this mobilerange-thumbmobile range was to meet the unique demands of law enforcement training, concealed carry training and certification, and also provide a new experience for gun enthusiasts throughout the greater Chicago area.

Action Target designed and built an advanced shooting range contained within a 53 foot semi-trailer completely armored in AR500 steel. The range includes advanced target retrievers, a custom air filtration system and a custom rubber berm trap for bullet containment and recycling. The trailer also utilizes an onboard diesel generator for untethered powering allowing it to be used virtually anywhere.

The safety of the shooter and anyone outside the range was paramount in the construction process. A great amount of mobilerange6time and resources was devoted to ensure the shooting range could be used safely in any location by anyone from the novice to expert shooter.

The mobile range has a “no blue sky” design, meaning there is continuous overhead ballistic containment from the firing line to the bullet trap for tactical use. This was accomplished by armoring all four sides of the trailer with AR500 armored steel.

A sound abatement material called PEPP was used to cover the side walls, overhead baffles and the area behind the shooter to reduce the noise generated from shooting and reduce reverberation in the range. The PEPP also helps contain bullet splatter from errant rounds.

Three shooters can train from the standing position at one of three clear shooting stalls or the table can be collapsed at mobilerange4each position to practice drawing from the holster or shooting from a prone or kneeling position.

Bullets are safely captured in a custom rubber berm trap that is capable of stopping all handgun rounds as well as rifle rounds up to .50-cal BMG.

To meet the unique training demands of law enforcement, the Mancom Touch Plus was installed as the target retrieval system. The Touch Plus offers 360 degree turning as well as blue, red and white LED lights on the carrier and programmable scenarios for different qualification courses.

The three target retrievers can be controlled by the individual shooter from each shooting stall or by a range master from a master control system.

Carey’s Small Arms Range Ventilation designed and installed the HVAC system. The ventilation system keeps finalsm1shooters and trainers safe by creating airflow that pushes the contaminants generated from firing guns down range. The HVAC system meets or exceeds all OSHA, NIOSH and EPA requirements by using a series of pre-filters and HEPA filters. Once the air from inside the range is filtered it is exhausted back into the environment cleaner than it was when the air entered the range.

All of these safety and training features came together to provide a new training tool available to any agency that has a training need but lacks funding for their own shooting range. It also serves the civilian market by providing a shooting range that can be delivered on demand.

TriCounty Tactical plans to make the mobile range available for not only law enforcement, but for corporate events, DSC_0161private parties and many other uses that open the doors for people to enjoy and experience the shooting sports in a comfortable and unique way.

 

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

Georgia Gun Club Opens First 100-Yard Indoor Rifle Range in Georgia

Georgia Gun Cub hopes to change the way people in the surrounding area think about indoor shooting ranges. Building the first 100-yard indoor rifle range in Georgia seems like a good start, but they aren’t stopping there. Adopting the tagline, “You’ve never shot like this before,” the goal is to give customers an unparalleled experience when shooting at the club. Georgia Gun Club is doing this through high-quality equipment and taking the country club approach to the shooting range business – an approach that is becoming a widely accepted concept across the country.

Georgia Gun Club’s nearly 40,000 square foot facility includes an indoor shooting range, member’s lounge, classrooms, simulation theater gunclub190-3324986480-Oand retail space. The range is outfitted with Action Target equipment and has a total of 28 lanes. There are eight 100-yard lanes reserved specifically for rifle use and the other 20 lanes are 25-yards long. The range is not only for the shooting novice or enthusiast, but is also designed for local Law Enforcement agencies that need a place to complete training and certification. Action Target retrievers, turning targets and full panel clear ballistic shooting stalls provide a quality experience for each shooter who visits the club.

The Action Target Total Containment Trap’s unique technology collects bullet rounds while simultaneously reducing ricochet and lead dust build up. Overhead safety baffles are in place to catch errant rounds and provide an added level of noise abatement and safety. The integrated ventilation system also ensures the air is free of lead contaminants and maintains a comfortable temperature inside the range.

The club offers several training courses including personal protection, home firearm safety and basic pistol, rifle and shotgun courses. ThereGGC portico sign 2 is a full-time gunsmith available to help customers and nationally certified instructors who are also Range Safety Officers.

A theater room with video enhanced simulator training and an impressive retail space only add to the overall experience of the club. Although the space is full of amenities, Georgia Gun Club stresses their overall goal is a safe environment.

“I am pleased to have designed and led the effort of bringing a safe and family friendly shooting facility to the Atlanta metropolitan area,” said Verne Fowler, Managing Partner. Fowler continued saying, “We have worked hard to ensure that this shooting facility is unmatched in its capabilities and overall experience for the customer.”

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

Action Target upgrades moving target systems at the 2014 Midway USA & NRA Bianchi Cup

Action Target is proud to celebrate another year as the official target sponsor of the Midway USA & NRA Bianchi Cup. This year the prestigious match celebrated its 35th anniversary, and Action Target was pleased to support the match with continued upgrades to the target systems.

This year Action Target worked with the Green Valley Rifle & Pistol Club, the home of the Bianchi Cup since its inception, to upgrade the moving target systems. The moving targets were previously supported by a cable and string system. The targets now travel securely and smoothly on a ground anchored track system. The new systems also feature simpler controls, and more advanced tracking for the speed and movement of the targets. With the addition of the moving target systems, all of the events at the Bianchi Cup now feature Action Target products.These new moving target systems will be available to the broader Action Target customer base in the fourth quarter of 2014.

“We are excited to have these new moving target systems in place for the Bianchi Cup, and for every range to now have Action Target products for the Bianchi Cup.” said Kevin Tomaszewski, Vice President of Engineering & Marketing for Action Target. “We’re very happy with the performance of the new moving target systems to help the match run more effectively, and for the opportunity to showcase our products at such a high-level event like the Bianchi Cup,” added Tomaszewski.

In addition to the upgrade, the Green Valley Rifle & Pistol Club also worked with Action Target to add one more shooting bay with moving targets, which allowed more shooters to shoot the match within the scheduled championship dates. This year the NRA reported 300 shooters participated in the annual event.

“Action Target’s continued support of the Midway USA & NRA Bianchi Cup has been a huge boost for the match in ensuring the equipment runs smooth and is consistent for every shooter for the duration of the competition year after year,” said Tom Hughes, National Manager-Pistol Department and Competitive Shooting Division for the NRA. “The new mover targets this year were a great addition, allowing us to run all the competitors through easier, and even allowing more capacity for the competition so more shooters could participate this year and in the years to come.”

The 35th anniversary match brought added excitement to shooters and spectators alike, with a new first-time champion, Kevin Angstadt. Angstadt has been a top competitor in NRA Action Pistol competitions for many years, and this year he was the only shooter to shoot the entire match with a perfect score of 1920. Doug Koenig, the annual favorite to win, shot his last shot of the match just outside the 10 ring, scoring an 8 on the shot and leaving Koenig with a final score of 1918. Other top contenders like Bruce Piatt and Kyle Schmidt struggled with weapon malfunctions that cost them valuable points.

Action Target also continued its support of the women’s championship at the Bianchi Cup this year, with top honors going to Team Taurus’ Jessie Duff. Duff edged out New Zealand’s Tiffany Piper in a decision that came down to a two point advantage favoring Duff. This victory marks Duff’s fourth win at the Bianchi Cup.

About The Bianchi Cup

Founded in 1979 by law enforcement veteran and holster innovator John Bianchi, the Bianchi Cup began as a shooting competition designed to test a law enforcement officer’s skill with a pistol. The competition challenged shooters’ speed and accuracy using barricades, alternative positions, and timed events. It did not take long for the match to gain popularity among the shooting community with many top shooters attending from all over the world year after year.

 

The Gun Vault

Gun Vault Exterior BestThe Gun Vault, a 25,000 square foot facility based in the suburbs of Salt Lake City, says it sets the standard for what Utah residents can expect in an indoor shooting range. The Gun Vault owners designed their range to be not only one of the largest in Utah, but one of the most upscale and high-end, providing a quality experience for anyone who visits the range. The Gun Vault was created with the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

 

Gun Vault Lobby 3The facility hosts a 7,000 sq. ft. retail space. The exposed rock architecture and high ceilings with skylights give the area an open atmosphere with plenty of light. Friendly and knowledgeable staff members are on hand to answer questions and provide information. One of the goals of The Gun Vault is to create a non-threatening environment where anyone from the first time to professional shooter can come and enjoy an indoor shooting experience.the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

 

Gun Vault Stalls 2The shooting range features 15 lanes at a 25-yard distance with a viewing area behind the range. The range features Action Target equipment including a Total Containment Trap, overhead safety baffles, wall baffle system, target retrieval system, shooting stalls, and sound abatement material to help contain noise within the range. A Carey’s ventilation system provides top air quality and protects consumers from lead and other harmful air contaminants. Regarding the range equipment the staff says, “We have chosen the best in the industry to make sure our customers have the best experience possible when they come see us.”

Gun Vault Members Lounge 2

But The Gun Vault doesn’t stop with an impressive retail area and quality range equipment. It also houses two simulators, classrooms and a lounge. The simulators provide an opportunity for training, target shooting, and just a chance to become familiar with a gun in a non-threatening environment. The simulators feature a variety of conceal carry, target and home defense scenarios. The Gun Vault also offers classes ranging from basic handgun to CFP to private seminars.

 

The lounge area tops off the facility with leather couches, poker tables, pool tables and six large televisions. Strategically placed skylights throughout the lounge add natural light and an inviting atmosphere. The lounge, simulators, and classrooms are all available for rent to the general public. Corporate events, training sessions, or company parties can all be hosted at The Gun Vault.

The Gun Vault offers Utah what more and more ranges are trying to offer to shooting sports consumers across the nation: a premier environment where anyone can come and enjoy a high-quality shooting experience.

Thinking about Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

The Shooting Sports Industry: A Consumer’s Market

The National Shooting Sports Foundation (NSSF) recently issued a report to assist member companies in better understanding their customer’s shopping experience. This report highlights the use of mobile eye-tracking technology to help retailers understand what really attracts consumers to products. This is just one example of how retailers and businesses within the shooting sports industry are evaluating customer behavior, and in turn understanding and serving customers more effectively. It’s a good time to be a consumer in the shooting sports industry and here are a few reasons why.

The Social Connection

Social media is not a new or novel concept when it comes to business strategy. In fact, some businesses or individuals might be getting sick of hearing about social media and all the different platforms available to communicate different ideas and media. However, social media has provided a valuable method of communication for retailers within the industry. Businesses ask questions like, “Who would be interested in a family shooting night?” or “What’s the most important thing when you visit a gun range?” The list goes on, but businesses are reaching out to customers, listening to what they have to say, and then implementing popular ideas into their business model. Social media gives businesses a real-time pulse of their customer base. It also provides the customer a voice that can be heard instantly, regardless of the company’s size or location.

Recognizing Areas of New Growth

Recognizing areas for new growth within the industry and catering specifically to these markets has opened up new product lines and a new way of thinking for many companies. For example, there has been a lot of media coverage given to the increase in participation among women in shooting sports. Shooting ranges, distributors and retailers alike have made marketing to women a focus within their organizations. To the outsider looking in, changing the color of the gun or making something glitter might be the answer. But retailers realize that some women don’t want to shoot a pink gun. The answer might be in a cleaner facility, a slimmer gun model, or an instructor they can relate to. There is not one correct way to go about this, but realizing and capitalizing on growing market segments has created new ideas and innovation within the industry.

Putting Data into Practice

I talked to a shooting range owner recently who explained research and surveys this way: “I find it odd that businesses in the gun industry don’t put more focus on what their consumers are telling them.” He says he listens to what his customers are saying and what they want, and in turn, they have always taken good care of him and his business. This owner also teamed up with a local university to survey his customer base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes. This shooting range owner is not alone in his pursuit to understand his customer base and meet their needs more comprehensively. Online surveys and a closer analysis of website traffic are helping businesses to adjust their practices based on consumer wants and needs.

When it comes to customer service, customer behavior, and better understanding what customers ultimately want, there is never just one answer. The market is evolving and changing rapidly with consumers having more of a voice about products and services. The one size fits all mentality is becoming less common as all companies try to provide solutions to serve the needs of each unique customer.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.