PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

While H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

H&H now features a store with more than 2,000 firearms, a restaurant,virtual simulators, an online newswire and even the occasional wedding. Hall said he wishes he could take credit for the range’s success but that it all comes down to customer service and the simple act of listening.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products.

Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products. In the past, the company manually nested its parts, as Tyler Haderlie, an associate process engineer explains. “We were nesting our products on the burn tables manually, which would take up to an hour between burns.”

The process was not only time consuming, but so inefficient it left the company with a lot of scrap metal. The company decided to use TurboNest so a computer could figure out the best way to nest its parts. This helped Action Target significantly reduce its steel consumption. In addition, Action Target was able to take advantage of the CAM software’s advanced editing features.

“Before we purchased TurboNest we were seeing average torch-on times in the low 30 percent range. Now…we are averaging in the low 70 percent range on both tables! Our capacity, on these two tables, is better than it has ever been,” Haderlie explains. “TurboNest was the easiest, and smartest, investment we have made for the burn tables.”

TurboNest nesting software provides mechanized cutting users with an efficient and intuitive solution for profiling operations. The full-featured intermediate level nesting software is configurable to meet business needs, and backed by high quality technical support. Benefits of the software include better productivity, improved part quality, and increased cost savings. TurboNest also features a straightforward user platform, thoughtful screen layout, and intuitive navigation.

TurboNest has been one of the industry’s leading intermediate nesting software products for a number of years, offering best-in-class performance and reliability with a straight-forward, easy-to-use design. TurboNest is also a component of Hypertherm’s Built for Business™ Integrated Cutting Solutions,. Learn more about TurboNest at https://www.hyperthermcam.com.

This press release has been republished with the permission of Hypertherm. For more information, please contact Michelle Avila at PR@Hypertherm.com.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

Red Dot Firearms of Layton, Utah, joins the short list of gun ranges in Davis County

PROVO, Utah – May 22, 2013 – Davis County, Utah, recently welcomed a new kind of business to one of its largest shopping districts. Now you can get all of your grocery shopping done and hit the indoor shooting range all in the same place.

Red Dot Firearms, located just off I-15 exit 331 in Layton, recently opened its retail gun store and a 25 yard indoor shooting range capable of handling both handgun and rifle rounds including .5o BMG.

“We are the only retail firearms store in the area besides some of the big box stores, and we were the first place ever to apply for an indoor range license in the county,” owner Denny Wanlass said. “We felt like it was time people in the area had another option.”

According to Wanlass, many shooters in Utah have started moving their weekend shooting ventures away from public lands due to wildfires and other concerns, which means a higher demand for indoor ranges like Red Dot Firearms.

“A lot of people just drive out to the desert to shoot, but last summer, several wildfires were blamed on target shooting. Whether true or not, it’s still driving many shooters away from the wilderness areas and indoors,” Wanlass said. “That combined with the closures of public land and the increase in gas prices make our indoor range the perfect alternative.”

Shooters transitioning from the outdoors also get the added benefit of a climate controlled environment and a ventilation system that exceeds NIOSH, EPA and OSHA standards.

“We wanted a good ventilation system because we take our customers’ health very seriously,” Wanlass said. “Just about every person who has come out of there has said, ‘I love being in a range where I can breathe!’”

Fellow Utah business Action Target was contracted to install the range equipment at Red Dot Firearms including a 48-foot wide steel funnel bullet trap, armor steel ceiling and wall baffles to prevent rounds from escaping, and shooting stalls capable of stopping rifle rounds from point blank range.

“Throughout the course of our research, it was clear that there really isn’t anyone else besides Action Target that is worth using,” Wanlass said. “The equipment on our range is second to none, and that means our customers can shoot with complete confidence that their safety is never going to be jeopardized.”

Red Dot Firearms is now open Monday through Friday from 10 a.m. to 8 p.m. and Saturday from 10 a.m. to 6 p.m. Classes in concealed carry, personal defense, hunter’s safety and more will be held regularly.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

The PCERJ range in Rio de Janeiro, Brazil, marks a milestone for Action Target’s growing international program.

PROVO, Utah – April 9, 2013 – Action Target recently installed a new shooting range in Brazil for the State Civil Police of Rio de Janeiro (PCERJ). This is the first range built by Action Target in South America and marks a milestone for the company as it continues to branch into international markets.

“Opening the doors to South America was a big step for us,” Action Target’s Director of International Business Development Adam White said. “I think the Brazilian government understands training facilities of this kind are essential for progressive, effective training, and we hope to continue to work with them in the future.”

The new range was purchased by the PCERJ in a push to increase training standards for state and local law enforcement, but will also support training for special operations units from other states around Brazil as well. It features an open air 11-lane shooting range with user-friendly target retrieval systems from Mancom and a nine-room shoot house facility. To ensure bullet containment, the new range also includes a steel funnel bullet trap and safety baffles which provide ballistic protection for the shooting area.

“There is no roof on the range to allow for natural ventilation, but the safety baffles we installed also make sure no rounds have the chance to escape,” White said.

One aspect of the range that is especially important to the Brazilian government is its effect on the environment. The PCERJ range utilizes technology from Action Target to ensure lead dust and debris are safely contained and collected for recycling.

As a bullet strikes the armor steel plate of the Total Containment Trap(Action Target’s patented steel funnel bullet trap), it is forced through the small horizontal opening in the middle of the funnel.

Once it has passed through the opening, the bullet enters the deceleration chamber where it spins until it loses energy. The bullet then falls into a trough where it is funneled into one of many plastic canisters.

“The canister lead collection system is simple but extremely effective,” White said. “Once the canisters (which are just 5-gallon buckets) get about two-thirds of the way full, you can just pop it off, put a lid on it, and it’s ready to be recycled. None of the range personnel ever have to come in direct contact with the lead, and it’s easy to maintain.”

The threat of lead dust created by the impact of the bullet is also eliminated through a Dust Collection Unit which uses negative pressure to pull dust and air-borne toxins toward the rear of the bullet trap where it enters a filtering system. This system removed 99.98% of lead and other materials before the air is released into the environment.

Brazilian officials are also grateful for the safety the new range will provide officers during training situations. The old facility often used wood as backstops for shooting drills and presented a significant ricochet danger for trainees.

The new range allows for nearly limitless use of tactical weapons from handguns to fully automatic rifles with complete containment. That assurance makes for a healthy environment where law enforcement trainers can push officers to the limit without putting them in harm’s way.

And Rio de Janeiro’s law enforcement officers will certainly be pushed to the limit as they run intensive tactical drills in the new nine-room Modular Armored Tactical Combat House (MATCH). Equipped with a catwalk and ballistic walls, law enforcement teams can now practice essential close quarter skills like room clearing and hallway navigation with live fire weapons while under close watch from above.

The PCERJ range’s grand opening will be held at the end of June when it becomes fully functional as a law enforcement training facility, but tours have been ongoing for those attending the LAAD Defence and Security International Exhibition held this week in Rio de Janeiro.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

Action Target engineers are doing more on the beaches of Florida this spring than just surfing or getting a tan: they are designing the biggest bullet trap ever built.

Lotus Gunworks of Jensen Beach, Fla., will be opening its doors next week and inviting shooters to try out its new double-decker shooting range featuring a two-story steel funnel bullet trap. Nicknamed the Lotus 8/11 for the number of steel panels used to create it (eight panels on the bottom slope and 11 panels on the top slope), this version of Action Target’s Total Containment Trap is the first of its kind.

“No one has ever seen a range like this before,” Lotus Gunworks’ Director of Operations Robbie Abell said. “We’re truly making industry history.”

Abell stumbled into the gun industry a few years back when he and a family member decided to go in on a gun store. It seemed like a crazy idea, he said, but with a little bit of luck and ingenuity, they just might be able to make it work.

“We spent about eight months riding around different areas and looking at gun ranges,” Abell said. “After some research, we ran into Action Target and were introduced to the local shooting range consultant Robb Anderson. After that it was a no-brainer, so we freight trained forward.”

They found an existing building in Jensen Beach that met their needs but quickly ran into issues when it became apparent there would not be enough room for two adjacent ranges and a gun store. Abell did not want to cut back on the number of ranges, so the only option was to make a double-decker range where both levels shot into the same bullet trap.

“It hasn’t ever been done before, and at first, the answer was that it couldn’t be done,” Abell said. “I believed there had to be a way, and after three weeks of pushing, I got a call from Robb at Action Target saying, ‘We think we might be able to do this.’”

The answer was to extend the Total Containment Trap (usually just 8 feet tall) to a whopping 19 feet and to mount steel cross beams to support the Mancom Touch ‘N’ Go target retriever system.

With the equipment issues resolved, the next hurdle was proper ventilation to prevent customers and employees from being exposed to hazardous lead dust. The sheer size of the room presented a unique challenge, so Lotus Gunworks enlisted the help of industry ventilation specialists Carey’s Small Arms Range Ventilation.

Despite doubts that a range that tall could be ventilated at all, Carey’s managed to create a system that not only met environmental standards, but exceeded ventilation standards for even federal shooting ranges.

“The air flow in the upper level was the best I have seen on any range, and the airflow on the bottom was also very good,” Carey’s controls and commissioning tech Mark Hanson said. “This was one of the easiest range ventilation systems we’ve installed.”

Aside from being environmentally safe by completely replacing range air every 80 seconds, all of the filtered air pumped into the range is refrigerated, which, according to Abell, is a pretty big deal in Florida.

“We want this to be the most comfortable range possible,” Abell said, “and we’re doing that with refrigerated air, great lighting, great service and friendly employees. We want people to come and stay. We want this to be a destination point where you hang out for the day.”

Lotus Gunworks is especially friendly to new shooters with a Ti Training simulation system that allows those completely new to shooting to try it out on a real gun equipped with a laser before hitting the range. Friday night fun shoots will also allow people to try out a variety of firearms including fully automatic rifles.

The range is expected to open for business the first week of April and will be holding a grand opening celebration April 20.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

PROVO, Utah – March 7, 2013 – Panteao Productions announced that Action Target is now the video production company’s official target provider. Beginning immediately, all videos featuring firearms training on steel targets will exclusively feature Action Target products.

As the industry leader in instructional firearms videos, Panteao Productions needed a dependable target that could hold up to intense use while functioning safely. Panteao chose Action Target after putting several companies’ products to the test with its rigorous training courses.

“After using steel targets from different companies over the last two years, we found Action Target to produce the strongest and best designed targets on the market,” president and CEO of Panteao Productions Fernando Coelho said. “Today, all the steel we use on our video shoots is exclusively from Action Target.”

Panteao Productions currently has 45 instructional videos on everything from the combat mindset to the fundamentals of everyday carry taught by professional firearms trainers and military veterans. Panteao even provides an instructional video on how to capture shooting events on film taught by industry photographer Yamil Sued.

“We’re thrilled to be working with a company like Panteao Productions,” director of Action Target’s portable target division Chad Burdette said. “The range and level of training they provide is unmatched. We have admired their work for a long time, and I think there are some great things we can do together in the future.”

Panteao Production’s instructional line called Make Ready with the Experts, which often uses steel targets for training scenarios, is available for purchase online in DVD format or through a monthly subscription which allows unlimited video streaming on a computer or mobile device.

As an official product provider of Panteao Productions, Action Target’s logo will be featured on the back of Panteao DVD cases and on its website as a sponsor.

About Panteao Productions, LLC

Panteao Productions is a video production company based out of South Carolina that produces instructional videos from the top firearms instructors in the world. For more information about Panteao, visit www.PanteaoProductions.com. You can find Panteao on both Twitter and Facebook.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

EOTech presented with award during SHOT Show for exceptional firearms safety practices during media event

LAS VEGAS – February 4, 2013 – SHOT Show Media Day at the Range announces EOTech as the recipient of the Action Target 2013 Media Day Safety award. This award is given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 14, 2013. Each exhibitor was judged by a panel of safety auditors who scored each exhibitor on firearms safety practices during the event.

EOTech had a perfect score on criteria such as eye and ear protection, ammunition and firearms control, etc. But EOTech went above the scored criteria by having their own range officer at the shooting station and first aid supplies ready for use in case of an emergency.

EOTech was awarded the trophy at the Action Target booth during SHOT Show by representatives of SHOT Show Media Day at the Range and Action Target.

“We consider range safety an essential part of every live fire event,” said Amy Miller, Media Relations Manager at EOTech. “It is our goal to be industry leaders in every aspect of our professional execution, and the range safety standards we practice are not exempt from that mindset. We make plans well in advance and review them to make sure we have eliminated any unsafe practices before we reach the line of fire.”

Action Target, the sponsor of the award, is a leading global supplier of superior shooting range products, equipment, design, manufacturing and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world.

“We have been a major supporter of Media Day at the Range for many years, and being the sponsor of the 2013 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.

In its seventh year, SHOT Show Media Day at the Range hosted more 120 exhibitors and 1,000 media members of the hunting and shooting industry. This award gave recognition to EOTech as an example of the importance of safely demonstrating products to the media on a live fire range.

“Live fire demonstrations are an essential part of explaining our products and technology,” Miller said, “and Media Day offers us the ability to put our products in the hands of over 1,000 of the industry’s leading writers and media personalities in an eight-hour period of time.”

EOTech was awarded a plaque for its exceptional firearms safety practices and given a free booth at next year’s SHOT Show Media Day at the Range.

For additional information concerning SHOT Show Media Day at the Range, contact Cory Cannon at ccannon@triplecurl.com or Cathy Williams at cathy@cmgmarketingandevents.com.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

Action Target announces seven new reactive steel targets designed for rimfire ammunition.

PROVO, Utah – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Tree, Rimfire Spinning Jack, and Rimfire Plate Rack).

This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel line is being debuted in Action Target’s exhibition booth.

“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”

The new targets in the Rimfire Steel product line include the Rimfire Rectangle, Rimfire Buffalo, Rimfire Mini Gong, Rimfire Tactical Torso, Rimfire Hostage, Rimfire Tactical Hostage and Rimfire Bullseye.

The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4″ AR500 armor steel, a slightly thinner version of the 3/8” AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4″ armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.

“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”

The Rimfire Steel product line gives customers access to the durability and quality design of Action Target steel targets at a lower cost with prices ranging from $45 for the Rimfire Spinning Jack to $165 for the Rimfire Bullseye to $225 for the Rimfire Plate Rack.

Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

Stone Hart’s Gun Club & Indoor Range focuses on being clean and friendly

Stone Hart’s Gun Club & Indoor Range has teamed with Action Target to build a progressive shooting range families can enjoy. Located near the Kendall-Tamiami Executive Airport, the new facilities include a firearm and ammo retail store, two indoor shooting ranges and classrooms for in-depth instruction.

The idea for the range came in 2010 when three friends started playing with the idea of building a test range for their growing ammunition company. The idea soon evolved into something bigger, however, when they realized how few resources were available to shooters in the Miami area. Instead of building a range like all the others they had seen, they decided to create something that would have a positive impact on the shooting community.

“Our main goal is not to sell guns or ammo or memberships, but to offer people entertainment, training and therapy,” managing partner Adolfo Vivas said. “I wanted to make the best range in South Florida, and I think we’re finally going to get it.”

Stone Hart’s features two eight-lane 75’ ranges (one for handgun shooting and one for rifle shooting) equipped with the latest technology like target retrievers from Action Target with digital distance control and a ventilation system that removes 99.7 percent of contaminates and lead dust from the air to keep shooters and the environment safe. But the owners believe the most unique aspect of their range is the family friendly environment.

“Our approach is family-oriented. It’s not like a men’s club,” Vivas’ business partner Augusto Luna said. “We want to make it welcoming to families. We want people to be comfortable bringing their kids so they’re aware of firearms at an early age and can learn how to handle them safely.”

Stone Hart’s managing partners have gone out of their way to provide firearms education by hiring three professional trainers including former Top Shot contestant Gabby Franco to teach classes on self defense, concealed carry and shooting safety. Free seminars for children on gun safety will also be offered.

In addition to educational classes, future activities will also include competitions, contest, games and ladies’ nights.

“We want to be a 5-star range, so we’re working toward that right now,” Luna said. “We’re just scratching the surface right now for what we want to do. We have big plans for this place.”

Among their big plans are a deli sandwich counter in the pro shop, free cable and wireless Internet and future ranges for archery and tactical training.

“Now that people have options,” Luna said, “it’s opening people’s eyes as to what a range should be.

Find out more about Stone Hart’s Gun Club & Indoor Range or register for classes by visiting www.stonehartsgunclub.co.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244

Steel Challenge Shooting Association begins international shooting championship Nov. 1 with custom targets from Action Target 

PROVO, Utah – The Steel Challenge Shooting Association recently named Action Target the official target of the 2012 Steel Challenge World Speed Shooting Championship. The championship, which is held in Frostproof, Fla., begins Nov. 1 and ends on Nov. 4. This year it will be held at the Universal Shooting Academy for the first time.

“Action Target is one of the premier suppliers of modern steel targets in the world,” said Dave Thomas, Executive Director of SCSA/USPSA. “The Steel Challenge is happy to recognize them as the official target of the World Speed Shooting Championship.”

Championship competitors will face eight shooting stages with five steel targets placed at various distances on each one. Action Target custom designed three targets for the competition featuring spring‐loaded armor steel head plates that provide extra bounce for immediate visual and audio feedback.

“We’re really excited to be a part of this,” said Chad Burdette, portable target specialist of Action Target. “The Steel Challenge World Speed Shooting Championship is a fantastic program and represents the potential this sport has.”

Shooters from all over the world are expected to attend this year’s Steel Challenge world Speed Shooting Championship which is the culmination of the steel shooting season worldwide. The match also features various walk‐up events where competitors and non‐competitors alike have the opportunity to shoot and win a variety of different guns.

The custom targets designed for the competition by Action Target will be available for sale on its online store beginning January 2013.

About SCSA

The Steel Challenge Shooting Association is a wholly owned subsidiary of the United States Practical Shooting Association (USPSA). SCSA expands the shooting opportunities for its affiliated clubs and individual members.

About USPSA

The United States Practical Shooting Association is a non‐profit membership association and the governing body for the sport of Practical Shooting in America. USPSA has over 22,000 members and nearly 400 affiliated clubs which host weekly matches throughout the country providing recreational shooters with the opportunity to test and refine their shooting skills in a safe, competitive environment. USPSA is also the US Region of the International Practical Shooting Confederation (IPSC), which is comprised of approximately 67 nations. For more information, visit www.uspsa.org.

Public Relations

For Action Target Public Relations and media inquiries please contact: Seth Ercanbrack email | (801) 377-8033 x 244