On June 3, 2010, Action Target became the only shooting range development company in the world to produce a weekly newsletter, called The Action Target Journal. Accomplishing this challenging task created a new innovative source of information about superior products and special pricing on targets exclusively available to our subscribers, as seen in our ‘Steel Deal’ section.
For the last 52 weeks, without disruption, our newsletter has been published to an ever-growing list of subscribers. After launching our first newsletter, Action Target quickly gained over 15,000 civilian, law enforcement, and military readers. Now at our one year mark, our list of readers has more than doubled.
The Action Target weekly newsletter has definitely caught the attention of the firearms industry. Despite the many requests to purchase advertising space by industry related companies, firms, and organizations, our readers will never see their advertisements in our newsletters.
“Action Target previously adopted several different forms of a newsletter, but the formats did not fully support the entire world market that makes up the shooting industry. After discussing the matter very candidly with many of our clients, it was obvious there was a need not being met. So, we put together a very ambitious plan for a weekly newsletter that would properly address the items that encompass the aspects of the shooting world desire from Action Target. To date, we have received thousands of positive comments about our weekly newsletter in addition to the hundreds of times it has been republished,” said Chad Burdette, Portable Target sales consultant.
Action Target’s weekly newsletter continues to evolve since its first publication. It went from a static publication to one actively soliciting feedback from our readers. The received feedback resulted in strategic partnerships, as seen with Hufcor and their FlexTact reconfigurable shoot house and Reactive Target System (RTS) for their Self-Healing Targets and economical Mobile Wireless Hit-Counting system.
To subscribe to our weekly newsletter, The Action Target Journal, click here. For Action Target’s full line of products and services, visit our website, www.actiontarget.com. To purchase our products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com .
Action Target Media Contact:
3411 S Mountain Vista Parkway
Provo, UT 84606,