7 Public Relations Tips for Shooting Ranges

Shooting range with target sheets hanging from railings, bright lighting, and orange walls.

Public relations can be difficult no matter what industry you’re in, but for those who own shooting ranges and gun shops, it can be absolutely terrifying. It seems the majority of news stories about shooting ranges are purely negative and focus on battles over zoning, environmental concerns, community opposition, or violent crime. The media may […]

Help Shape the Changing Face of Shooting Sports

Woman aiming pistol indoors; wearing denim jacket and glasses; target range with "Light Control" sign.

According to a recent study done by the National Shooting Sports Foundation (NSSF), “the landscape of target shooters has shifted.” With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile. The study compares established shooters (more than five […]

Illinois Shooting Range Braces for New Concealed Carry Law with Huge Upgrade

Building facade with sign "GAT GUNS INDOOR RANGE"; cars parked in front.

As Illinois becomes the 50th state to allow the concealed carry of firearms, one shooting range a half hour out of Chicago is preparing for the influx of new shooters and turning heads in the process. GAT Guns of East Dundee, Ill., recently added a monumental 39 new indoor lanes to its existing 24 making […]

Action Target Increases H&H Shooting Sports’ Lane Count

Indoor shooting range with numbered shooting stalls, target carriers, and bullet trap at the far end.

PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation. Action […]

Between The Berms: Athena, Goddess Of Gun Ranges

Sign reads "Athena Gun Club" on a wall with chairs, TVs, and a subtle background text on the right.

Editors Note: This article was originally published in The Shooting Wire on December 5, 2012. It is being republished here with permission from Editor Paul Erhardt. The Athena Gun Club is the range your range hopes to be when it grows up. Located in Houston, Texas, with something like 100,000 oil industry execs within a […]

Myths About Rubber Berm Traps: Part II

Indoor shooting range with a bullet trap at the back wall, concrete floor, and overhead target tracks.

As we discussed in the first part of this article, rubber berms are a fantastic way to contain rounds on ranges that see limited use, but they aren’t perfect in every circumstance. Rubber berms have their limitations no matter what you may read. If you are considering installing a rubber berm on your indoor or […]

New Miami Gun Range Promises a Unique Experience

Stone Hart’s Gun Club & Indoor Range logo banner featuring an eagle crest with SH shield overlaid on firearms background.

Stone Hart’s Gun Club & Indoor Range focuses on being clean and friendly Stone Hart’s Gun Club & Indoor Range has teamed with Action Target to build a progressive shooting range families can enjoy. Located near the Kendall-Tamiami Executive Airport, the new facilities include a firearm and ammo retail store, two indoor shooting ranges and […]

3 Marketing Strategies to Get People in Your Shooting Range

Graphic button with text 'Click to watch the Executive Video Summary' in blue and white.

By Mike Stilwell, Action Target Range Consultant and owner of Range Masters indoor shooting range in Springville, Utah. When I bought my first handgun 20 years ago, there wasn’t a place to shoot it. There were hardly any shooting ranges in the area, and the ones that did exist required expensive long-term memberships. That really […]

10 Ways to Prevent Wildfires While Target Shooting

A wildfire burns through a forested hillside, with flames and thick smoke rising into the sky.

More than 20 wildfires have been started by target shooting this year in Utah alone with dozens more started in Idaho, New Mexico, Arizona, Nevada, and Washington. Many of those fires could have been prevented or stopped had the shooters been prepared. Here is a list of 10 things shooters can do to prevent wildfires […]

Raising Returns on the Range

Targets hang on rails in an indoor shooting range, with lighting and equipment visible above.

A range is a business. Despite the fact that many people end up turning range operation into a humanitarian effort by working more than 90 hours a week, it must be remembered that most people chose to run a range for the purpose of financial gain. Similarly, the goal for most facilities is to be […]