3 Marketing Strategies to Get People in Your Shooting Range

By Mike Stilwell, Action Target Range Consultant and owner of Range Masters indoor shooting range in Springville, Utah. When I bought my first handgun 20 years ago, there wasn’t a place to shoot it. There were hardly any shooting ranges in the area, and the ones that did exist required expensive long-term memberships. That really […]

The Equipment You Need to Make a Good Shooting Range Great: Pt. 2

By Matt Brinkerhoff, Action Target Range Consultant When it comes to shooting ranges, bullet containment is the paramount concern. As we discussed in our last article, the appropriate bullet traps and safety baffles need to be in place in order to keep your customers and employees safe. That means bullet traps that reliably collect and […]

The Equipment You Need to Make a Good Shooting Range Great: Pt. 1

By Matt Brinkerhoff, Action Target Range Consultant Anyone who has been to a quality shooting range knows it requires much more than a line drawn in the dirt and a few paper targets. Great shooting ranges are designed to protect customers, employees, and the environment. Here at Action Target, we specialize in designing, manufacturing, and […]

The Top 3 Things to Consider When Building a Shooting Range

Building a shooting range is a huge endeavor that should be approached cautiously and systematically. There are many things to consider and potential issues you may have to deal with; however, don’t let that deter you. Building a shooting range is a perfectly attainable goal if you start things right. Even if you already own […]

Action Target and the NRA Continue Long-Lasting Relationship

The sport shooting and firearms training industries are always changing, but there is one thing that never has changed and never will – relationship building. Years ago, when Action Target was just getting started in the industry, a friendship was formed between Action Target and Ray Chapman at the Chapman Academy in Missouri. This relationship […]