Action Target Press Release: SHOT Show 2026
“ACTION TARGET MARKS 40TH ANNIVERSARY WITH NEXT-GENERATION RANGE TECHNOLOGIES AT SHOT SHOW 2026.” Action Target Inc., the global leader in shooting range technology, will kick off celebrating its 40th anniversary at SHOT Show 2026, showcasing new advancements that redefine how ranges are designed, managed, and experienced. From January 20–23, 2026, attendees can visit Booth #12816 […]
Action Target Introduces TopShot™ Shotgun Ranges – A New Era for Indoor Clay Target Sports
Provo, Utah December 2025 – Action Target, the undisputed global leader in shooting range innovation for nearly four decades, today introduced the most significant advancement in indoor shotgun sports: the TopShot™ Indoor Shotgun Range system. Already live at the world’s first TopShot™ installation, Lake Erie Arms in Ohio, this turnkey platform is engineered to deliver […]
Action Target 2025 Year in Review: Products, Ranges, and What’s Next
THE YEAR AT A GLANCE In 2025, Action Target paired innovation with execution—delivering real customer outcomes through end-to-end range solutions for law enforcement, military, commercial, and home environments. From the line to the control room, our focus stayed on building safer, smarter training and shooting experiences that perform day after day. In this recap, we’ll […]
Why Do Gun Ranges Ask for an ID? What to Bring, What Gets Checked, and Why
QUICK ANSWER Most ranges verify a government-issued photo ID to confirm age, attach your signed waiver, and tie rentals or incidents to the right person. Ranges don’t generally run federal NICS (National Instant Criminal Background Check System) background checks to let you shoot. NICS is for firearm transfers by licensed dealers under 27 CFR § […]
Ready Gunner: 2023 Indoor Range Updates & Improvements
At Action Target, we love revisiting indoor shooting ranges we helped build to update and improve existing or outdated equipment. We recently worked with our friends at Ready Gunner in Orem, UT to upgrade target retrievers and install a new Dust Control Unit (DCU). Upgraded Target Retreivers Before this recent update, six lanes at Ready […]
Two Years Strong: VirTra Continues Support for Action Target’s LETC in 2023
Introduction Action Target is thrilled to announce VirTra as a key sponsor for Law Enforcement Training Camp (LETC) for the second consecutive year. This partnership symbolizes our shared commitment to providing law enforcement personnel with top-notch training and resources. The camp, scheduled for August 21-25 in Provo, Utah, will feature a range of advanced training […]
SHOT Show Press Release
FOR IMMEDIATE RELEASE ACTION TARGET TO SHOWCASE GROUND-BREAKING SHOOTING RANGE SOLUTIONS AT SHOT SHOW 2020 PROVO, UTAH – January 17, 2020 – Action Target Inc., the leading manufacturer of modern shooting ranges, will display new and revolutionary shooting range technology and services at SHOT Show 2020. Visit Action Target at booth #14568 for live, hands-on […]
Memberships and Marketing – Building a Foundation for Success
THE POWER OF BRANDING Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and […]
Action Target Launches The BCS Deluxe 20 Bullet Collection System For Lead Containment
ACTION TARGET LAUNCHES THE BCS DELUXE 20 BULLET COLLECTION SYSTEM FOR LEAD CONTAINMENT PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection. The BCS Deluxe 20 […]