Work hand-in-hand with Action Target’s expert range consultants, backed by 40 years of experience, to design a shooting range tailored to your unique needs, space, and training objectives — from bullet traps to target systems. Take the first step in the Build Your Range process, bringing you one step closer to making your range a reality.
Action Target Unveils Cutting-Edge Shooting Range Innovations at NSSF Range Retailer Expo 2025
PROVO, UTAH – July 2025 – Action Target Inc., the global leader in shooting range innovation, is thrilled to debut groundbreaking solutions at the NSSF Range Retailer Expo 2025, the premier event for range retailers and operators. Join us July 16-17, 2025, at Booth #439 in the Palm Beach County Convention Center, West Palm Beach, Florida, to discover how Action Target is redefining the shooting range experience for commercial shooting ranges.
Action Target’s latest offerings prioritize customization, safety, and profitability, empowering range owners to create engaging, high-performance facilities. From state-of-the-art shooting stalls to revolutionary range management systems and an innovative shotgun range solution, these advancements set new standards for the industry.
“Our cutting-edge solutions at the NSSF Range Retailer Expo 2025 reflect our dedication to transforming shooting ranges into safe, dynamic, and profitable spaces,” said Kevin Tomaszewski, Sr. Vice President & General Manager of Action Target. “We’re excited to showcase innovations that empower range operators to elevate their facilities and delight their customers.”
Discover Game-Changing Range Solutions – NSSF Range Retailer Expo Highlights:
American Series Shooting Stalls: Redefine your range with Action Target’s American Series Shooting Stalls, designed for unmatched safety, comfort, and style. Featuring an extra-deep design, customizable finishes, integrated LED lighting, floor-to-ceiling walls, and built-in muzzle blast barriers, these stalls create a premium shooting experience. Collaborate with our in-house interior decorator to tailor colors, materials, and finishes, ensuring a unique, high-end environment that boosts shooter satisfaction and retention.
GOBO Lighting for Shooting Stalls: Transform lane signage with Action Target’s innovative GOBO lighting system. This cutting-edge projector technology displays vivid, customizable lane numbers and safety instructions directly onto stall surfaces. Durable, energy-efficient, and easily updated, GOBO lighting enhances visibility, safety, and aesthetics, offering a modern alternative to static signs. Available across multiple stall types, it’s a versatile addition to any range.
SmartRange AXIS™ with Axis Connect™: Experience the industry’s most advanced range management software, SmartRange AXIS™. Now featuring Axis Connect™, this solution integrates seamlessly with point-of-sale (POS) systems, enabling two-way communication to streamline operations. Control Action Target equipment directly through your existing POS software via the SRA API, boosting efficiency, productivity, and customer service.
Shotgun Range System: Action Target unveils its revolutionary Shotgun Range System, an indoor clay shooting solution that blends Topgolf-style gamification with cutting-edge technology. Featuring up to 48 customizable throwers, intuitive digital interfaces, glow clay sessions, and spectator screens, this system offers engaging game modes like trap, skeet, and sporting clays. Designed for all skill levels, it maximizes revenue through high capacity, low maintenance, and community events like leagues and corporate retreats.
Advanced Target Systems and Retrievers: Make sure you are miles ahead of your competitors with elevated training and engagement with Action Target’s Genesis and Pilot target retrievers. Equipped with wireless controls and immersive training scenarios, these systems enhance shooter retention and satisfaction for recreational and professional users alike. Come and find out why these are the most robust and reliable retrievers on the market.
Live Demos and Expert Consultations: Visit Booth #439 for live demonstrations of our innovative stalls, target systems, and SmartRange AXIS™ software. Schedule one-on-one consultations with our range design experts to explore tailored solutions for optimizing safety, performance, and profitability.
About Action Target Since 1986, Action Target has been the global leader in shooting range solutions, serving commercial, law enforcement, military, educational, and residential markets. Our comprehensive portfolio includes ballistic shooting stalls, smart target retrievers, reactive steel targets, rubber berm bullet traps, ventilation systems, and the SmartRange AXIS™ control system. Proudly American-made with a 3-year warranty on critical products, we offer maintenance, metals recycling, and an online store for range supplies. Learn more at www.ActionTarget.com.
For more information or to schedule a consultation, visit www.ActionTarget.com or join us at NSSF Range Retailer Expo 2025, Booth #439.
For more information, visit www.ActionTarget.com or connect with us at NSSF Range Retailer 2025, Booth #439.
