In 2025, Action Target paired innovation with execution—delivering real customer outcomes through end-to-end range solutions for law enforcement, military, commercial, and home environments. From the line to the control room, our focus stayed on building safer, smarter training and shooting experiences that perform day after day.
In this recap, we’ll highlight standout range projects, key product releases like the SmartRange AXIS™ expansion (including Flex Integrations, range OS management, POS, and BMS) and our new Shotgun Shooting Ranges with TopShot Clayhouse. We’ll also cover operational improvements through U.S.-based manufacturing in Provo, Utah, expanded range customization options, and a look ahead to 2026, Action Target’s 40th anniversary.
Great ranges aren’t one-size-fits-all, they’re built around mission, shooters, and operational reality. These three highlights capture that idea in very different settings: Scottsdale (AZ) Police Department, Lake Erie Arms, and The Toybox.
A modern indoor LE range featuring Fixed Lateral 360 turning targets and a DRM Pro running man system, all integrated with SmartRange AXIS™ for dynamic, instructor-controlled drills, plus full acoustic treatment for clearer communication.
One of the nation’s largest commercial shooting facilities at 94,000 square feet. From an expansive retail space and members-only club to four specialized training bays, including the world’s first TopShot Clayhouse, every detail pushes beyond industry expectations.
A custom 25-yard indoor home range delivering club-level performance in a private space: three lanes with Defender Stalls and rifle tables, SmartRange AXIS wireless control, and professional-grade home safety and ventilation.
In 2025, we introduced solutions designed to help ranges operate with more consistency, efficiency, and control, while elevating the shooter experience across commercial and training environments.
Action Target’s Shotgun Range offering, powered by TopShot Clayhouse, brings a modern, repeatable clay-sports experience to facilities that want high throughput without added operational complexity.
Action Target Shotgun Ranges powered by TopShot Clayhouse, built around a suite-based shotgun experience
Digital session flow designed to run consistently for groups and individuals
A scalable concept operators can deploy as a premium clay-sports offering
Supports repeatable sessions with on-screen guidance and automated control
Reduces manual resets and staff intervention to keep shooters moving
Improves throughput and consistency, especially during high-volume periods
Commercial ranges looking to add clay sports in a controlled, indoor-friendly format
Facilities focused on group events, memberships, and repeat visits
Operators who want a modern experience that scales without adding complexity
SmartRange AXIS expanded with AXIS Connect™ integrations that bring more of the range into one operational picture, helping staff monitor, manage, and automate key systems for stronger visibility and control.
Integrates third-party equipment and sensors into the SmartRange AXIS ecosystem
Enables configurable inputs/outputs and automation triggers for safer, smoother operation
Supports scalable integration as range needs evolve across bays and systems
Centralizes oversight by bringing more range functions into a single operator workflow
Improves consistency by standardizing how systems are monitored and controlled
Helps staff spend less time switching between software tools and more time running the line
Point-of-Sale (POS) integration supports lane assignment/session tracking and enables in-stall purchasing.
Building Management System (BMS) integration connects via BACnet for centralized monitoring, scheduling, and remote control.
BMS adds operational visibility through usage tracking and service/maintenance awareness to reduce downtime.
Action Target is owned and operated in the United States, with manufacturing based in Provo, Utah. That vertical integration matters to customers because it supports responsive service, dependable communication, and fewer outside dependencies, helping projects stay on track from initial planning through delivery and long-term support.
In 2025, we also expanded in-house capabilities through laser table and powder coating integration, bringing more critical processes under one roof. The result is greater control over how products are built and finished, supporting consistent quality, more predictable delivery dates, and improved processing timelines for the ranges and customers who rely on us.
In 2025, we expanded our range of materials and styles to help customers build spaces that reflect their mission, brand, and shooter expectations, balancing durability, performance, and design. Options span stall materials, shooting-area finishes, lighting systems, branding opportunities, and a wide selection of colors and materials to create a distinct on-the-line experience. Check out the customized range with our American Series™ shooting stalls below to see what’s possible.
Navigate the hotspots to view all customization options.
Manhattan American Series stall option: high-durability ABS skins with acoustic paneling to deliver cool contrast, low upkeep, and glare control.
Craftsman American Series stall option: wood paneling combines with ABS skins and acoustics to add warmth, reduce noise, and handle daily cleaning.
Rustic American Series stall option: stone-look tile combines with earth-tone ABS skins and acoustic paneling to create a rugged feel, reduced glare, and wear concealment.
Onyx American Series stall option: rugged steel with tile delivers a dramatic, low-glare look with matte surfaces and a tactical profile.
Choose colors, materials, signage, and nameplates on any of our shooting stalls to match your brand and mission. Some options may require testing and approval.
Impact-tough acoustic wall fascia in flat, beveled, or custom profiles—add patterns or etched logos/branding.
Geometric acoustic wall fascia in black or white—clean, modern texture that helps manage sound and visual style.
Textured acoustic wall fascia with optional custom colors, patterns, or logo etching for a distinctive finish.
Tailored wall fascia materials to match your range identity—consultation required with material testing/approval as needed.
Cost-effective ceiling sound control in clean white or black—durable, simple, and ideal for reducing reverberation overhead.
Textured acoustic ceiling finish with optional custom colors plus pattern or logo etching for a distinct look.
Impact-tough acoustic ceiling panels in flat, beveled, or custom styles. Add patterns, logos, or etched branding.
Tailored ceiling materials to match your range identity—consultation required with material testing/approval as needed.
Sealed, non-slip floor finish built for durability. Upgrade with stain or stamped texture for added style and traction.
Elevated wood-look flooring in a range of styles and colors, warm aesthetics with range-ready durability and easy upkeep.
Sleek, scuff-resistant floor finish available in multiple styles and colors for a clean, modern, long-wear look.
Tailored floor panels and inlays to match your range identity—consultation required, with testing/approval as needed.
Customize your range lighting to match your space and shooter needs. Dial in brightness, placement, and style to support visibility and experience.
Add custom branding to make your range unmistakably yours—logos, graphics, and design elements on stalls or etched into PEPP fascia surfaces.
As we move into 2026, our focus is straightforward: continue refining the technology and range solutions customers rely on, elevate customer service and support, and keep improving efficiency across how we design, build, and sustain ranges. That commitment is rooted in how Action Target has operated since the beginning, solving real training challenges with field-tested experience and backing installations with ongoing service.
2026 also marks Action Target’s 40-year anniversary, a milestone that reflects the momentum built since 1986 and the next chapter ahead. We’re grateful to our customers and partners for their trust, collaboration, and for choosing Action Target year after year. We’re proud of where we’ve come from, and even more focused on what’s next: smarter range operations, stronger programs, and continued innovation for law enforcement, military, commercial, and private customers.
From your first question to your final shot, Action Target is your trusted partner—guiding you every step of the way.
