Our Story

40 YEARS STRONG

Since 1986, Action Target has advanced shooting range design and installation for law enforcement and military professionals, beginning with a pneumatic turning-target system built for the Provo Police Department. From that single idea, we have grown into the industry standard with patented range technologies, armor-steel expertise, and full lifecycle support from design and build to training and maintenance. Headquartered in Provo, Utah, and now a wholly owned subsidiary of Safety Training Solutions, we continue to deliver mission-ready solutions for agencies and ranges nationwide.

WHO WE ARE

We are innovators, leaders, and industry experts—designing, building, and sustaining mission-ready ranges that elevate training, increase throughput, and keep your teams ready for what’s next.

1986

ACTION TARGET, INC. IS FOUNDED

Action Target was founded by Kyle Bateman and Addison Sovine, who created a specialized pneumatic turning-target system for the Provo Police Department’s training curriculum.

LETC Logo

1992

LAUNCH OF LAW ENFORCEMENT TRAINING CAMP (LETC)

Action Target begins hosting its annual four-day Law Enforcement Training Camp, uniting officers nationwide for fast-paced, real-world firearms and tactics instruction led by nationally recognized instructors.

1994

MATCH™ SHOOT HOUSE

In 1995, Action Target expanded beyond shooting-range equipment by engineering and building the first Modular Armored Tactical Combat (MATCH™) shoot house.

2009

ACTION TARGET'S NEW PROVO FACILITY IS COMPLETE

The company completes its single-site facility to expand its office and manufacturing capacity, opening November 2009.

Mancom Logo

2009

MANCOM SYSTEMS ACQUISITION

Action Target completes the acquisition of Mancom Systems—bringing advanced target systems tech in-house to accelerate innovation for law enforcement and military ranges.

25 Years anniversary logo with target graphic and the tagline Innovation and Service.

2011

25-YEAR ANNIVERSARY

Action Target marks 25 years of advancing innovative solutions for law enforcement, military, and commercial ranges.

NSSF Logo

2011

ACTION TARGET BECOMES AN NSFF VOTING MEMBER

Action Target is accepted as an NSSF voting member, backing programs that promote, protect, and preserve the shooting industry and safe ranges.

LE Targets Logo

2011

LAW ENFORCEMENT TARGETS, INC. ACQUISITION

Action Target acquires Law Enforcement Targets (LET), bringing a full-service provider of training targets and supplies in-house to offer one-stop access to range equipment, targets, and consumables.

2013

FIRST ACTION TARGET SHOOTING RANGE IN SOUTH AMERICA

Action Target reaches a new international milestone with its first South American range—an 11-lane facility and nine-room shoot house for Rio de Janeiro’s Civil Police (PCERJ).

Man wearing safety glasses and ear protection aiming a rifle at an indoor shooting range.

2014

MIKE BIRCH NAMED CEO

Action Target appoints Mike Birch as CEO.

The AWD Pro target retriever

2017

AWD PRO™ LAUNCHES

The All Wheel Drive (AWD) Pro target retriever launches, introducing a modern interface with 27 built-in training games and scenarios and paving the way for today’s wireless systems like Genesis™.

2017

GUARDSMAN STALL LAUNCHES

The Guardsman Stall launches—bringing an economical, rugged lane partition that maintains our industry-leading ballistic protection to budget-minded ranges.

2017

DRM PRO™ LAUNCHES

The Dual Running Man Pro launches—dual-track movers with 3HP motors and speeds up to 20 fps, dramatically elevating realistic moving-target training for law enforcement and military.

2019

ORGANIZATIONAL RESTRUCTURE

Action Target is reorganized into three strategic business units: Shared Services, Core Products, and Range Services—aligning operations, maximizing talent, and consolidating strategic planning.

CoverSix Logo

2020

COVERSIX TEAMING AGREEMENT FOR MODULAR SHOOTING RANGES

Action Target forms a teaming agreement with CoverSix to deliver scalable, customizable modular shooting range systems and turnkey solutions for defense, military, and training customers worldwide.

Action Target Trusted Partner Warranty logo with blue circular border and AT initials in center crosshair.

2020

TRUSTED PARTNER WARRANTY

Action Target launches the 3-Year Trusted Partner Warranty: comprehensive parts-and-labor coverage on core range systems that triples the industry standard.

2026

40-YEAR ANNIVERSARY

Action Target celebrates its 40-year anniversary, having become a market leader in the firearms training industry.

ACTION TARGET, INC. FOUNDED

Action Target is founded by Kyle Bateman and Addison Sovine, who create a specialized pneumatic turning-target system for the Provo Police Department’s training curriculum.

19
86

Action Target original logo

19
86

PNEUMATIC TURNING-TARGET SYSTEM

Action Target develops and introduces a breaktrhough pneumatic turning-target system.

PORTABLE RUNNING MAN

Debut of the first-of-its-kind, Portable Running Man Target System.

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90

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91

SHOT SHOW

Action Target attends SHOT Show for the first time, establishing its industry footprint.

FBI ACADEMY OUTDOOR RANGES

Completion of outdoor shooting ranges for the FBI Academy, strengthening federal training capabilities.

19
91

D-TaPS on an outdoor shooting range
Representative image
LETC Logo

19
92

LAUNCH OF LAW ENFORCEMENT TRAINING CAMP (LETC)

Action Target begins hosting its annual four-day Law Enforcement Training Camp, uniting officers nationwide for fast-paced, real-world firearms and tactics instruction led by nationally recognized instructors.

TOTAL CONTAINMENT TRAP™

Action Target develops and launches its Total Containment Trap, the industry’s first modular steel bullet trap.

19
94

19
94

MATCH™ SHOOT HOUSE

In 1994, Action Target expanded beyond shooting-range equipment by engineering and building the first Modular Armored Tactical Combat (MATCH™) shoot house.

MILITARY FITS RANGES

Action Target revolutionizes military training with the first pneumatic FITS shooting ranges.

19
95

Outdoor shooting range with pneumatic Deluxe-90 turning target system
Representative image
Outdoor shooting range for military
Representative image

19
96

FIRST INTERNATIONAL RANGE

Action Target enters the international market with the completion of a shooting range project in Yokota, Japan.

FBI ACADEMY THUNDERDOME RANGES

Construction is completed of the FBI Academy’s advanced ‘Thunderdome’ Ranges.

19
98

MATCH Shoot House village in Israel
Representative image

20
04

MATCH™ VILLAGES IN BAGHDAD

Action Target builds MATCH Villages in Baghdad, Iraq, to enhance U.S. Military readiness during the war.

ATI LOGO REFRESH

Action Target updates its logo to match its sharper and modern brand evolution.

20
04

Dublin Clark logo

20
08

NEXT CHAPTER OF EXPANSION

Action Target is backed by private equity group Dubin Clark, helping fuel the next chapter of our expansion.

ACTION TARGET'S NEW PROVO FACILITY IS COMPLETE

The company completes its single-site facility to expand its office and manufacturing capacity, opening November 2009.

20
09

Mancom Logo

20
09

MANCOM SYSTEMS ACQUISITION

Action Target acquires Mancom Systems, bringing advanced target systems tech in-house to accelerate innovation for law enforcement and military ranges.

PRODUCT PORTFOLIO EXPANSION

Action Target expands its product portfolio with Touch & Go, Standard, Touch Plus, cable-driven, turning, and lighting solutions

20
09

20
10

AWD™ WIRELESS TARGET RETRIEVER

Action Target introduces the world’s first fully wireless target retriever, All Wheel Drive (AWD), setting the new standard for range technology.

ELECTRIC TURNING TARGET SYSTEM

Action Target unveils their electric turning target system for faster, quieter, and smarter training.

20
10

25 Years anniversary logo with target graphic and the tagline Innovation and Service.

20
11

25-YEAR ANNIVERSARY

Action Target marks 25 years of advancing innovative solutions for law enforcement, military, and commercial ranges.

ACTION TARGET BECOMES AN NSFF VOTING MEMBER

Action Target is accepted as an NSSF voting member, backing programs that promote, protect, and preserve the shooting industry and safe ranges.

20
11

NSSF Logo
LE Targets Logo

20
11

LAW ENFORCEMENT TARGETS, INC. ACQUISITION

Action Target acquires Law Enforcement Targets (LET), bringing a full-service provider of training targets and supplies in-house to offer one-stop access to range equipment, targets, and consumables.

ISO CERTIFICATION

Action Target becomes ISO (International Organization for Standardization) certified, strengthening quality management standards.

20
11

20
13

FIRST ACTION TARGET SHOOTING RANGE IN SOUTH AMERICA

Action Target reaches a new international milestone with its first South American range—an 11-lane facility and nine-room shoot house for Rio de Janeiro’s Civil Police (PCERJ).

ESTABLISHMENT OF NEW LEADERSHIP

Mike Birch is named CEO and employs a robust strategy to achieve company growth through innovation.

20
14

Action Target primary reverse logo

20
15

LOGO MODERNIZATION

Action Target unifies and modernizes its brand, consolidating all visual and messaging elements, including those of its sub-brands.

HVAC MARKET ENTRY

Action Target further broadens its product offerings by entering into the HVAC market for shooting ranges.

20
15

20
16

VORTEX™ DECELERATION CHAMBER LAUNCHES

Vortex debuts as the first modular steel trap deceleration chamber, redefining range safety and efficiency.

DRM PRO™ LAUNCHES

The Dual Running Man Pro launches—dual-track movers with 3HP motors and speeds up to 20 fps, dramatically elevating realistic moving-target training for law enforcement and military.

20
16

20
16

CLOUD-BASED PRODUCTS

Action Target introduces its first cloud-based, remote access products with the DRM Pro™ and the Vortex™ Barrel Fill Sensor.

SENTRY SERIES™ STALL

Action Target unveils the Sentry Series Stall, a durable and customizable shooting stall solution.

20
16

Eagle graphic above the word Network in yellow and black text logo

20
16

PARTNERSHIP WITH TEAM ONE NETWORK

Action Target enters into the law enforcement training market by partnering with Team One Network to support officer readiness.

GLOBAL DISTRIBUTION

Action Target strengthens its international presence, having established over 30 ATI distributors worldwide.

20
17

Action Target Security Powered by Fedora Logo

20
17

FEDORA SECURITY PARTNERSHIP

Action Target partners with Fedora Security LLC to offer indoor range security products and services.

GUARDSMAN™ STALL

The Guardsman Stall launches—an economical, rugged lane partition that maintains our industry-leading ballistic protection for budget-minded ranges.

20
17

20
17

AMERICAN SERIES™ STALL

The American Series Stall launches as a premium, private, and customizable range stall option.

AWD PRO™

The All Wheel Drive (AWD) Pro target retriever launches, introducing a modern interface with 27 built-in training games and scenarios and paving the way for today’s wireless systems like Genesis™.

20
17

20
17

AUTOTARGETS™AND HITSYNC™ TECHNOLOGY

Action Target introduces exclusive and cost-effective hit-detection technology called HitSync™, functioning on the AutoTargets™ reactive target system.

PILOT™ WIRELESS TARGET RETRIEVER

Action Target unveils the Pilot wireless target retriever, the next generation of retrieval systems. Its powered by what will become SmartRange AXIS™ controls.

20
18

20
19

ORGANIZATIONAL RESTRUCTURE

Action Target is reorganized into three strategic business units: Shared Services, Core Products, and Range Services—aligning operations, maximizing talent, and consolidating strategic planning.

GENESIS™ WIRELESS TARGET RETRIEVER

Action Target debuts the Genesis, revolutionizing range capabilities through new, smart-connected functionality.

20
19

20
20

SMARTRANGE AXIS™

Action Target introduces SmartRange AXIS, unlocking IoT functionality with new range control capabilities.

TRUSTED PARTNER WARRANTY

Action Target launches the 3-Year Trusted Partner Warranty: comprehensive parts-and-labor coverage on core range systems that triples the industry standard.

20
20

Action Target Trusted Partner Warranty logo with blue circular border and AT initials in center crosshair.
CoverSix Logo

20
21

COVERSIX TEAMING AGREEMENT FOR MODULAR SHOOTING RANGES

Action Target forms a teaming agreement with CoverSix to deliver scalable, customizable modular shooting range systems and turnkey solutions for defense, military, and training customers worldwide.

SURESTOP™ RUBBER

Action Target introduces SureStop rubber blocks and panels to expand containment solutions.

20
21

Surestop ballistic rubber block for ricochets

20
23

ARCAS™ DLX

With CoverSix, Action Target completes the ARCAS DLX, the industry’s first UFC-compliant, modular range.

SMARTRANGE AXIS™ EXPANSION

SmartRange AXIS advances with third-party, range operating system integrations.

20
25

20
25

SHOTGUN RANGES

Action Target introduces Indoor Shotgun Ranges with integrated software and enhanced capability.

SHIELDPRO™ CEILING BAFFLES

Action Target introduces ShieldPro™ modular ceiling baffles to enhance range protection standards.

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25

20
25

VERTICAL INTEGRATION

Action Target strengthens vertical integration with new laser table and powder coat operations.

POINT-OF-SALE INTEGRATION

Action Target completes its first full point-of-sale system integration with FlowState.

20
25

Action Target's 40-Year Anniversary logo

20
26

40-YEAR ANNIVERSARY

40 years strong—Action Target grew from a single idea in 1986 to the industry standard for live-fire ranges, trusted by law enforcement, military, and commercial/private owners.