Michael Birch joined Action Target as the Chief Executive Officer in February 2014. Prior to this, Birch worked as a Vice President and General Manager at Boart Longyear, the world’s largest mineral exploration drilling company. While at Boart Longyear, Birch was responsible for their core business which included $1.5 billion in revenue, more than 8000 employees, and 1200 drilling rigs operating in 40 countries. He was also a member of an executive team responsible for $2.3 billion IPO of Boart Longyear on the Australian Stock Exchange. Birch began his career at Black & Decker where he worked in varying sales and marketing leadership positions, culminating in his assignment as a General Manager over Baldwin Hardware. While at Black & Decker, Birch was also a part of a leadership team that launched the DeWalt Industrial Power Tool brand in the U.S. and Europe. The DeWalt story is now a case study used by the best business schools across the country. Birch received a bachelor’s degree in Business Management from Brigham Young University.
Scott Wright joined the Action Target team in March 2017 as Chief Financial Officer. Wright has over 20 years of accounting and finance experience, including time as CFO and Cofounder of Molio, a venture backed digital advertising company that redefines how brands engage with consumers. His experience also includes service as CFO of Orabrush, Inc, an oral hygiene consumer packaged goods company; Hansen Information Technologies, a mid-sized software application company; Vice President of Finance for Infor Global Solutions; and Audit Manager for Ernst & Young and KPMG. Wright is a CPA and obtained his bachelor’s and master’s degrees in accounting from Brigham Young University.
GLOBAL SENIOR EXECUTIVE, AWARD-WINNING PRODUCT AND OPERATIONS CXO, FORTUNE 500 BOARD AND C-SUITE ADVISOR who is pushing the boundaries of what’s possible and propelling organizations forward.
As a Senior Executive Leader, I’ve catalyzed multihundred-million-dollar revenue, industry-disrupting innovation, and #1 market share for publicly traded (Black & Decker, Cooper Industries, Boart Longyear) and PE-backed, growth-stage organizations (Action Target). Blending strategic rigor, blue-sky ethos, deep engineering expertise, and a hands-on bias for action, I innovate to transform complexity into opportunity and deliver a competitive edge for organizations—today and tomorrow.
Career Milestones:
𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽. Developed a 5-year roadmap, as Director, Global Product Development, Business Development, and Marketing, of $2B Boart Longyear, that de-siloed and centralized our product development; yielded 22 new products rolled out across Asia-Pacific, North and South America, Europe, and Africa; and enabled us to achieve #1 market share in 5 out of 6 categories.
𝗡𝗲𝘄 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻. Charted a product development strategy, as General Manager and Senior Vice President of Action Target, that birthed a new IoT category, revolutionized the industry, and strengthened Action Target’s #1 market position across all channels.
𝗠𝗲𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻𝘀. Respected intrapreneur with record of success architecting M&A agendas, pinpointing investment targets, brokering partnerships and accretive acquisitions, and integrating operations that have yielded 9-figure growth.
𝗖-𝗦𝘂𝗶𝘁𝗲 𝗮𝗻𝗱 𝗕𝗼𝗮𝗿𝗱 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆. Trusted to advise senior executives on mission-critical global imperatives, ranging from corporate governance and financial management, to competitive positioning, new market penetration, and innovation.
𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿: 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗧𝗜
Today, I serve as GM and Senior Vice President of Action Target, the global leader in modern shooting range solutions and services for law enforcement, military, commercial, and global channels. As we chart the course to win today and revolutionize tomorrow, we’re positioned to thrive in the elite category of enduring value creators. Whether developing best-of-breed firearms training technology or rapidly evolving solutions to meet our customers’ ever-changing needs, we’re excited to help you stay on target and raise the bar.
Shane Withers joined Action Target in April 2014 as the Director of Project Management and Installation. He most recently was the Director of IT and Business Intelligence. Before coming to Action Target, he worked at Boart Longyear, starting in a financial analysis role and ending as the head of the Business Intelligence group. Before his MBA, he worked in the construction industry, running the Estimating and Finance groups of a Custom Home and Land Development company. Withers received his bachelor’s in geology and MBA from Brigham Young University.
As shooting enthusiasts ourselves, we use the entrepreneurial spirit of our team and market leading position of our company to build the best shooting ranges possible and create the ultimate shooting experience for gun owners around the world. We invite you to learn more about us:
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