Commercial ranges must be safe, efficient, and built for a standout customer experience. That starts with a partner who knows how to plan, equip, and support high-performance facilities from concept to daily operations.
With nearly 40 years designing, building, and servicing ranges across sectors—including extensive work with commercial operators—Action Target offers an integrated path from planning and financing to installation, training, and aftermarket support. We engineer for safety, throughput, and compliance; deliver precision-built equipment; and back it with maintenance programs that keep lanes open and revenue flowing. Whether you’re breaking ground or upgrading, we’ll align budget, timeline, and performance goals to create a range that’s profitable and built to last.
From your first question to your final shot, Action Target is your trusted partner—guiding you every step of the way.
From early planning and equipment selection to installation and sustainment, Action Target is with you at every step. Explore the range build process below to understand what it takes to get your range up and running. Wherever you are in the journey, start by contacting us. Our team will provide the guidance, tools, and resources to take your range from concept to qualified firing line.
Unlock the power of Action Target at any stage. We’ll expertly guide your vision, streamline your processes, and align your timelines—transforming ambitious goals into a precise, actionable roadmap for success.
Whether starting with a new building or retrofitting an existing building, we will help choose the ideal setup and define the range envelope. We’ll coordinate with architects/GCs for ventilation, acoustics, electrical, and building code compliance.
We plan commercial ranges around your footprint and business model. Working with your team, architects, and contractors, we’ll provide key insights to optimize efficiency, ensure safety and comfort, and strengthen revenue per visit.
From groundbreaking to grand opening, we stand by you every step. We’ll coordinate with architects, contractors, permits, and approvals—using our experience and trusted partners to deliver you a fully commissioned range.
As a partner for life, you can count on performance for the long haul. Proactive maintenance, fast tech support, parts and upgrades, compliant lead/waste services, and great pricing on range supplies to keep your range running flawlessly.
I am the assistant rangemaster at Huron Valley Guns … thank you for the outstanding work. Action Target was attentive, professional, and timely, and they did an excellent job on the build. I would highly recommend them to anyone if the opportunity arose.
“Throughout the course of our research, it was clear that there really isn’t anyone else besides Action Target that’s worth using.”
“My name is Don Burke, and we have two of your fine turning target systems here. Over the years, both have seen some hard use and were in need of major maintenance. They (the maintenance crew) really did a first-class job. I want to commend these guys for going above and beyond in taking care of our systems. I can’t say enough good things about George. He made sure that the installation was correct and would last a long time. He also made some small changes so the maintenance issues in the future could be taken care of more easily. He and his crew did a fine job!”
“I want to take this opportunity to express my gratitude for your Company’s performance on this project. You are the only specialty vendor that has performed on schedule and met your commitments. From Project Management, Accounting, and all the way down to the Field Crews they have all performed professionally and promptly. It has been a breath of fresh air to deal with Action Target on such a complicated project, especially with all of the problems I have had with ALL of the other specialty vendors with the exception of High Temperature Linings. You two have set the mark. Please express to all of your staff involved my appreciation for a Job Well Done!”
“Action Target has been unbelievable to work with. What a great staff and great group of people.”
“Because of Action Target’s commitment to excellence, integrity, and honesty, Sharpshooter’s has a world class shooting range.”
“Our customers are blown away by the quality of our Action Target shooting ranges.”
We plan commercial ranges around your footprint and business model. Working with your team, architects, and contractors, we create layouts that move guests efficiently, protect safety and comfort, and strengthen revenue per visit.
Lane count, booth spacing, and staging areas tuned for peak hours and customer experience.
Clear customer paths from check-in to lanes to retail/training
Storage, briefing, and Range Safety Officer stations strategically placed to reduce bottlenecks
Engineered ballistic containment with clear sightlines
Verified clearances, ballistic baffles and shooting stalls, plus emergency stops, interlocks, and negative-pressure HEPA ventilation—designed to meet EPA, OSHA, and NFPA.
Documentation packaged for faster permits and inspections
Advanced target tech, dynamic lighting, and intuitive controls that increase drive longer sessions and streamline the customer experience.
Retail, classroom, and lounge zones positioned to drive add-on sales and enhance customer engagement
Membership, rentals, and training flows built into the layout
Ventilation designed for clean air and consistent laminar flow
Filtration and lead capture sized for high-volume use
Noise control for shooter comfort and good neighbor relations
SmartRange AXIS™ centralizes targets, lighting, lanes management , RangeOS integrations, and more in one platform—integrating Action Target smart products, third-party systems, and business tools to streamline operations, cut manual steps, and elevate the shooter experience. Built for scalability and cloud-enabled support, it delivers real-time control, diagnostics, and updates so you keep lanes active and both customers and staff happy.
Run lanes, target retrievers, target and stall lighting, and ATI-integrated HVAC from a single, intuitive interface.
Create timed drills, programs, and games; set role-based permissions and lane-level rules for members and guests.
Use remote support, diagnostics, and automatic updates to reduce downtime and speed fixes.
Tie your point-of-sale (POS) to SmartRange AXIS to assign lanes, track sessions, and manage shooter permissions at checkout.
Enable in-stall purchases—ammo, targets, rentals, and lane-time extensions—for faster service and fewer lines.
Increase revenue per visit with easy upsells while keeping lanes active and customers on the range.
Connect third-party devices and sensors—doors, photobeams, occupancy and range-in-use lights—via 24 configurable inputs and 24 outputs per panel.
Program smart triggers (e.g., emergency stop pressed, sensor tripped) to automate safe, immediate responses.
Scale to any number of bays with Ethernet-connected panels in self-contained NEMA enclosures.
Keep lanes moving and shelves full with targets, safety gear, cleaning supplies, and accessories for operations and retail.
Ballistic containment protects your guests, staff, and investment while keeping lanes open and inspections smooth. We design containment as a system—backstops, baffles, and acoustics—to control rounds, reduce ricochet, and support high-volume use.
Rubber Berm Trap (RBT): Lower upfront cost and quieter impact. Requires periodic rubber mining and lead separation, so cleaning costs rise with volume.
Total Containment Trap (TCT): Higher upfront investment. Engineered Vortex™ deceleration and automated collection reduce per-round maintenance at high volumes.
Owner Value: Match trap to expected round count, caliber mix, and budget to optimize uptime and lifecycle ROI.
ShieldPro™ Ceiling Baffles: AR500 steel panels capture errant rounds, mitigate splatter, protect overhead equipment, and reconfigure easily as you grow.
Engineered deflection angles send splash and fragments downrange, while the air-gap design absorbs material to shield shooters and protect lighting, HVAC, and structure.
Acoustic Fascia Options: Pair baffles with PEPP, acoustic tile/panel, wood-fiber panels, or SureStop™ rubber to reduce noise and finish the space.
CombatShield™ Tactical Baffles: Enable controlled 180° downrange work and cross-lane shooting near the trap, opening the door to advanced tactical classes and new revenue streams while maintaining safe splatter paths.
Fewer closures, more revenue: Containment and simplified cleanup reduce maintenance interruptions.
Overhead and wall baffle systems shield HVAC, lighting, and electrical from damage.
Acoustic treatments lower reverberation and fatigue, encouraging longer sessions and repeat visits.
With SmartRange AXIS™ and smart wireless retrievers, you can run engaging drills and games at scale, standardize instruction, and keep customers progressing session after session.
Run structured courses, levels, and achievements that keep members engaged and returning.
Use standardized drills and lane rules for consistent coaching across staff and shifts.
Pair in-lane challenges with memberships and leagues to grow recurring revenue.
Tie sessions to memberships and bundles through your point-of-sale for easy renewals and add-ons.
Use progression data to tailor classes, leagues, and offers that match customer skill.
Promote events and rewards that encourage repeat visits and higher spend per trip.
Want to offer the ultimate shotgun experience, too? Suite-based play, configurable throwers, and intuitive screens make clay shooting easy to learn and rewarding to replay—ideal for leagues, groups, and events.
Proper hardness ratings (AR500/AR550)
Engineered strike angles to deflect spall
Compatible with safe stand-offs and mounts
Gongs, silhouettes, and specialty shapes
Static and reactive (poppers/swingers)
Caliber-appropriate options across use cases
Swappable plates and common hardware
Stable posts, bases, and hangers
Clear guidance on lifespan and care
More pellets means a larger effective area on the target, so hits are more forgiving while fundamentals are learned.
Action Target’s Build Your Range tool lets you easily design your ideal shooting range. Everything from bullet traps to target systems is customized to your needs, space, and training goals.
