Just a little over a year ago, we started seeing orders to our online store with comments related to a YouTube video about our steel targets. Such comments included, “I saw your target on the Nutnfancy Channel and I had to have one,” and, “You [PT Practice Stand] received a great review from Nutnfancy.” Since nobody here at Action Target had placed a video on YouTube, we investigated to find out who Nutnfancy was and what was being said about our target. The Nutnfancy Project (TNP) was what we discovered.
The first video about our was a huge success. So, we thought it would be a great idea to invite TNP to our main office and manufacturing facility in Provo, Utah to show his viewers where and how the PT Practice Stand is cut, fabricated, packaged, inventoried and shipped. It was our pleasure to host TNP and the result of that visit was a 36 minute video and narrated tour of the entire production plant, which was also posted on YouTube. His video gives all viewers a great background on Action Target and reveals the inner workings of our manufacturing facility.
Here is some information about Nutnfancy:
Nutnfancy’s Profile (as of this writing):
- Channel Views: 6,666,577
- Total Upload Views: 39,839,145
- Style: Educational
- Joined: July 09, 2006
- Subscribers: 82,834
“Welcome to The Nutnfancy Project or TNP. I am an INDEPENDENT reviewer of “dangerous things” like knives, guns, tac gear, and other stuff I dig. I also review a variety of outdoor equipment. My focus is on high quality stuff that I like, that lasts, and delivers exceptional service for the price paid. I believe all gear should be systems based, integrating into a “Philosophy of Use” (POU) that has been planned by the user. I have provided several foundational videos that discuss these POUs with the gear. My primary charter at TNP is a consumer advocate for my valued subscribers and I steer them towards the good deals and good dealers. As TNP continues to grow, this commitment will not change… only the ways I can best achieve it.
“My reviews are based on my own varied experiences but admittedly I am not the end-all expert. My reviews are based in logic and experience but also my own preferences. This provides a rudder to TNP as I steer us through the maze of many gear options. I may miss stuff here and there but hopefully my vids show the well-reasoned logic and experience that form their foundation. I never rest with my own “systems” either; always striving for perfection when technology provides advancements. Also I’m always learning from my subscribers who are smart in their own gear applications.
“Each video represents my views at the time it was made. I am always striving to improve the accuracy, entertainment value, fun level, and quality of my videos.
“Gear reviews are the basis of TNP. But along they way I show many outdoors adventures with the TNP Crew. I encourage defense of good people, our freedoms, making good memories with family and friends, investing your time wisely, and being responsible.
“MY INTENDED AUDIENCE FOR TNP: Targeted towards Law Enforcement and Military, my reviews are also intended for responsible civilians too and I fully support the concept of an armed, free people. I also acknowledge and thank my audiences around the world that sadly do not enjoy our freedoms in the US.
“WHO IS NUTNFANCY?: US Military, 19 yrs and counting. I keep these associations and the specifics vague for MANY valid reasons (death threats). But they are real and not made up as people have discovered.
“THE NUTNFANCY MISSION: To have fun and to help good people around the world learn about quality gear and not get ripped off. I enjoy helping cops, pilots, soldiers, and good citizens everywhere navigate the bewildering array of offerings and disinformation about it all. I will help you zone in on the good stuff and the good suppliers. I also like to encourage responsible and wise use of these items in the defense of good people. I encourage political activity to preserve our freedoms. I’m not trying to be better than anyone else, act like my opinion is the best, be a poser, be Superman, save the world, invent the cure for cancer, or act like the expert of experts. I’m just doing my thing, sharing my takes, having fun, and keeping it real. My promise to my subscribers is to keep my critiques real, honest, and as accurate despite the hater, hyena, and brand myopic flak.
“THE ITEMS: The majority of items reviewed are NOT mine as I have several professional and retail sources for them.
“DEATH THREATS: Yep these exist against me and my family (graphic ones)…punishment for TNP’s success I guess. I remain focused on the positive message of TNP and remain focused on serving my subscribers with cool adventures, quality information, and realness. I thank my TNPrs for the support against these unfounded criticisms and possessed critics that let Verilioness and myself move TNP forward!
“REVIEW REQUESTS: I get thousands of these but will only be able to do some of them. Some items are just hard to get and others I just don’t care for and it would just be a negative review. Also this is just a hobby for me (can you believe it?!) and as such I try to keep it fun..
“RESPONDING TO COMMENTS AND PMs: The demands of my real jobs and keeping the TNP going often prevent my replies to your messages. Most of my edited videos take 1 to 3 days to create. I do this in between my military, other job, friend, and family commitments. Moreover I am constantly engaged in my own gear projects which I usually share with you in video form. Yes I’m maxed out but I have a strong work ethic and will continue to produce hundreds of more videos full of adventure, fun, good times, and useful information. But answering the PMs sadly takes a backseat to this production priority. I strive now to answer more Channel Page Comments so others may benefit from the discussion. I will give video updates on the Project every quarter!
“THE FUTURE: I have several imitators on YouTube that use my exact reviewing style, gear mix, and verbiage as they try to duplicate TNP on their own YT Channel. That is flattering but I doubt anyone will ever duplicate the breadth, personality, and heart of TNP. Also TNP will grow bigger as time goes on and I will use that clout for you to get good gear at good prices. I am humbled by the popularity of TNP but it will never go to my head. I remained focused on the TNP mission of realness in gear assessments, fun, the preservation of liberty, and promoting and protecting the good things in life.
“YOUR SUPPORT: BIG THANKS for clicking on my advertisers which support the TNP. I thank them too for supporting us! That revenue goes to gear acquisition for reviews and helps preserve my independence. Thanks for your nice comments, the good ratings, slapping down the dummies for their stupid and sometimes hateful comments, and especially the subscriptions as this feedback encourages me to make more.
“FREEDOM: Patriots belong in the NRA. Please join and keep membership current.
“The Nutnfancy Way: “It’s not about following the crowd, but about creating the path that the crowd will follow.” -LJ Garcia ///TNP LLC”
For Nutnfancy’s Practice Target video, click here.
For Nutnfancy’s video of his visit to Action Target, click here.