Author: Jason Jewkes

New Rimfire Targets Are Coming!

Check out this video to get a sneak peek of the whole new line of Rimfire Targets coming out this January.

In addition to the Rimfire Dueling Tree, Rimfire Plate Rack, and Rimfire Spinning Jack, Action Target will be releasing seven new reactive steel targets specifically designed for rimfire ammunition. The targets will first be available for purchase online January 15th. If you will be attending the 2013 SHOT Show in Las Vegas, you can see the targets in person and get free shipping on any Action Target product by visiting our booth. Hope to see you there!

Myths About Rubber Berm Traps: Part II

As we discussed in the first part of this article, rubber berms are a fantastic way to contain rounds on ranges that see limited use, but they aren’t perfect in every circumstance. Rubber berms have their limitations no matter what you may read. If you are considering installing a rubber berm on your indoor or outdoor range, make sure you have a clear understanding of the facts about what rubber berm are realistically capable of handling. Here are three more myths you may encounter in your research of rubber berm technology.

CLAIM #4: Rubber berm traps are easy to clean. You can even do it yourself with a special vacuum or with doors on the back of the trap.

When too many bullets are suspended in the trap for it to function safely, they should be mined from the rubber and disposed of properly. Some early claims stated that a million rounds per lane could be fired before cleaning was required, but our real-world experience and documented accounts reveal that a rubber berm trap should be cleaned after about 80,000 rounds per lane.

The process of separating the lead from the rubber can be a very specialized and time-consuming task. The top 8 to 12 inches of rubber are typically taken off the entire trap and then separated to remove the bullet fragments. The lead fragments can be classified as a recyclable material, but may require complicated permits to transport and dispose of legally. After the lead has been properly dealt with, the remaining rubber is placed back on the trap. Even with the best industrial equipment, it can take an experienced crew nearly seven full days to clean a 20 lane trap. Because of the extensive lead exposure inherent in the process, everyone involved should be outfitted with the proper safety equipment including complete hazardous-material suits and certified respirators.

Another claim states that bullets will travel all the way through the rubber to the rear of the trap where they can easily be removed through doors mounted in the back of the steel support structure. Our experience shows that handgun rounds typically penetrate only 6 to 10 inches into the usual 24 inches of rubber, and most rifle rounds only penetrate 12 to 16 inches. Even as newly fired bullets impact other bullets already in the rubber, we have not seen fragments even come close to the rear of the trap. We have never found these “cleaning” doors to do anything more than add unnecessary expense and difficulty to the trap.

CLAIM #5: Rubber berm traps greatly reduce the noise levels on your range.

Sound problems on shooting ranges are caused by the noise generate when firing a gun and the interaction of that noise with the walls, floors, and other surfaces of your range. When you compare the surface area of a bullet trap with that of the floor, walls, and ceiling of a typical range, the trap typically makes up only about 5% of the total surface area. This small percentage combined with the fact that rubber is only a fair sound absorbing material means a rubber berm trap may have minimal impact on the sound levels on your range. We have found that using proper sound absorbing materials and techniques on your walls and ceiling baffles can give far better results.

CLAIM #6: Adding more technology and additional devices to your trap will improve its performance.

There is only so much you can do to “technologically enhance” chopped rubber. That being said, let’s look at some of the most common add-ons to rubber berm traps.

The first device is a large collection bin or “hopper” that spans the top of the trap. In certain cases, the chopped rubber has been found to migrate and flow toward the bottom of the trap leaving undesirably thin coverage near the top. When this happens, the extra rubber that accumulates at the bottom of the trap should be periodically collected and returned to the hopper. This process can be very labor intensive, and you should employ the same safety equipment and procedures used when cleaning the trap.

Another add-on uses large sheets of rubber that act as a skin over the entire surface of the trap. This cover is designed to help keep the small rubber granules in place and to keep small bullet fragments from escaping back toward the shooter. As shots are fired into concentrated areas, the cover can quickly develop larger and larger holes, requiring time and money to maintain. Another downside to a cover like this can be heat retention. In hot conditions, the membrane may reduce the ability of the granules to “breathe” building up heat and increasing the chance of fire when other ignition events are present.

You have Options

The equipment you install in your shooting range can have a significant effect on your range’s future success. Rubber berms work great on ranges that don’t see excessive everyday use, but if you start having more customers than you originally planned for, it quickly becomes a less than ideal solution. After evaluating the benefits and limitations of a berm trap design, you may conclude that this technology is the best overall choice for your needs. If not, know you have other options.

The Action Target Total Containment Trap (TCT) can be a great solution if you are going to run a lot of people through your range. With three different types of hands-free lead removal systems, the TCT allows for varying levels of use and greatly diminishes the time you have to spend maintaining your shooting range. If your range’s anticipated level of use is on the border of being too much for a rubber berm, plan on being successful and install a TCT. Don’t limit your long-term success based on short-term finances.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range upgrades today.

Please note: the information included in this article has come from both documented studies and the personal experience of Action Target shooting range specialists. This information has been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

New Miami Gun Range Promises a Unique Experience

Stone Hart’s Gun Club & Indoor Range focuses on being clean and friendly

Stone Hart’s Gun Club & Indoor Range has teamed with Action Target to build a progressive shooting range families can enjoy. Located near the Kendall-Tamiami Executive Airport, the new facilities include a firearm and ammo retail store, two indoor shooting ranges and classrooms for in-depth instruction.

The idea for the range came in 2010 when three friends started playing with the idea of building a test range for their growing ammunition company. The idea soon evolved into something bigger, however, when they realized how few resources were available to shooters in the Miami area. Instead of building a range like all the others they had seen, they decided to create something that would have a positive impact on the shooting community.

“Our main goal is not to sell guns or ammo or memberships, but to offer people entertainment, training and therapy,” managing partner Adolfo Vivas said. “I wanted to make the best range in South Florida, and I think we’re finally going to get it.”

Stone Hart’s features two eight-lane 75’ ranges (one for handgun shooting and one for rifle shooting) equipped with the latest technology like target retrievers from Action Target with digital distance control and a Carey’s ventilation system that removes 99.7 percent of contaminates and lead dust from the air to keep shooters and the environment safe. But the owners believe the most unique aspect of their range is the family friendly environment.

“Our approach is family-oriented. It’s not like a men’s club,” Vivas’ business partner Augusto Luna said. “We want to make it welcoming to families. We want people to be comfortable bringing their kids so they’re aware of firearms at an early age and can learn how to handle them safely.”

Stone Hart’s managing partners have gone out of their way to provide firearms education by hiring three professional trainers including former Top Shot contestant Gabby Franco to teach classes on self defense, concealed carry and shooting safety. Free seminars for children on gun safety will also be offered.

In addition to educational classes, future activities will also include competitions, contest, games and ladies’ nights.

“We want to be a 5-star range, so we’re working toward that right now,” Luna said. “We’re just scratching the surface right now for what we want to do. We have big plans for this place.”

Among their big plans are a deli sandwich counter in the pro shop, free cable and wireless Internet and future ranges for archery and tactical training.

“Now that people have options,” Luna said, “it’s opening people’s eyes as to what a range should be.

Find out more about Stone Hart’s Gun Club & Indoor Range or register for classes by visiting www.stonehartsgunclub.co.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

Holiday Special: 15% Off Rimfire Targets Until the End of the Year

Happy holidays from Action Target!

From now until the end of the year, get 15% off the Rimfire Plate Rack, the Rimfire Spinning Jack, or the Rimfire Dueling Tree when you buy online. Just enter the code RIMFIRE15 at checkout and save big on your holiday shopping.

 

 

Action Target Launches New Online Store

Action Target is pleased to announce the launch of a new online store. In an effort to make things more convenient and efficient for our customers, we have been working hard to improve our online store and to increase its functions. The new store not only looks better, but will hopefully make the purchasing and customer service processes easier for our customers.

 

Here is a look at what’s new:

Increased User Friendliness

We’ve been listening closely to your suggestions, and we’ve done our best to make this new interface easier to use and even more organized.

Our online store now has mega-menus that drop down from the top bar for more convenient product location. These menus allow you to find products based on functionality and use like reactive steel targets or moving portable targets. For example, under the steel targets menu, you can find reactive steel, rimfire steel, rifle steel, and static steel targets.

If you’re looking for targets that are similar, you can also browse target families like the Torso Family which includes the PT Torso, PT Tactical Torso, PT IPSC Torso, and the PT IPSC A-Zone.

If you already know what you want, you can now add it directly to your cart from the multiple product page with the new quick add to cart button.

Less Time Spent on the Phone With Customer Service

The new online store makes it easier to get the help you need without having to spend time calling customer service.

Product parts and pieces are now available for order through the online store. You can browse parts and accessories from the dropdown mega-menu like feet, stands, hardware packages, and accessories like the Pelvic Hit Zone.

You can also find all of a target’s parts and pieces for sale individually at the bottom of the product page. Now you can purchase extra feet or target plates when you buy a PT Dueling Tree or purchase a package of bolts and nuts if you happen to lose one.

(Note: this feature is still in the process of being implemented. Product parts will be made available for purchase on the online store as soon as they are ready.)

Additional resources like frequently asked questions, our simple customer service form, and detailed information about shooting steel from the Steel Resource Guide means less time waiting on hold and more time shooting.

More Detailed Product Information

Whether you just decided to upgrade from tin cans or you’re training for an international speed shooting competition, we’re making sure you have the information you need.

With more detailed descriptions, photos, and videos for each product, you can see exactly how your target will work and what you can do with it. If you shoot a video using one of our targets and send it our way, we may even feature it on our website!

The new online store will also have frequently asked questions for each product to make it easier on you when deciding how to best design your training program. (Note: this feature is still in the process of being implemented. Frequently asked questions will be added to products chronologically.)

Visit our new online store today and let us know what you think! We value your feedback and we’ll do everything we can to make sure you have a pleasant experience while shopping with us.

Myths About Rubber Berm Traps

ATI_evsAt its most basic level, a rubber berm trap is approximately two feet of chopped rubber laid on top of an angled support structure to create a backstop or “berm” to catch bullets fired into it. There are several different approaches to this fundamental idea, but the same basic principles apply to them all. When you shoot into a dirt berm, the friction of passing through the dirt is what ultimately stops the bullet. A rubber berm trap works exactly the same way, with the obvious difference being the use of chopped rubber instead of dirt or sand.

Because the rubber is a softer collection medium, ricochet and lead dust can be significantly reduced in some applications. Cross-range firing is safer, as is firing at extremely close distances. Such benefits make this trap an excellent choice for certain indoor ranges and other low-volume ranges where lead dust is a concern.

Rubber berms aren’t perfect in every circumstance, however, no matter what you may read. In our experience, we’ve encountered several myths about what rubber berm traps and their accompanying accessories are capable of doing. Before you make any decisions on your range, make sure you know the facts.

CLAIM #1: Action Target disapproves of rubber traps because all they make are steel traps.

Not only does Action Target approve of rubber traps for certain shooting range applications, we have been manufacturing our own for more than a decade and have patents covering our unique berm trap technology. The hassle-free design of Action Target’s rubber berm trap takes advantage of the practical and beneficial properties of rubber, while eliminating the weaknesses and unnecessary elements of other designs.

We recognize steel traps and rubber traps have very different benefits and limitations. It is important for the range operator to understand these issues clearly before choosing one technology over the other.

CLAIM #2: Rubber berm traps capture all bullets whole and eliminate splatter and ricochet.

Chopped rubber is obviously softer than steel, so some bullets can indeed be captured whole. However, that is not the whole story. After multiple rounds have been fired into the same concentrated area of the trap, newly fired bullets can begin impacting other bullets previously suspended in the rubber. As one bullet impacts another, both can begin to break into small pieces. These “hot spots” of concentrated lead can form behind turning targets, indoor range target retrievers, and other fixed-position targets on your range and can pose a significant ricochet hazard if not managed properly.

When cleaning rubber berm traps, it is not unusual to find masses of small bullet fragments that are nearly indistinguishable from bullet fragments taken from a steel bullet trap. Just because you are shooting into a soft substance does not mean the bullets won’t fracture and break up. There is still the chance for the bullet to strike another bullet, and that chance increases with every day of range use.

Because rubber berm traps have no hard surfaces or obstacles to interfere with cross-lane shooting, they can be particularly effective in tactical applications where shooters move from one position to another and engage targets that are not directly in front of them. As long as hot spots are effectively managed, a rubber berm trap can also be a good choice for very close range shooting.

CLAIM #3: Rubber berm traps are specially treated so they will not catch fire.

Fire Concern with Rubber Berm Trap
NOT an Action Target Rubber Berm Trap

There are many documented cases of rubber bullet traps catching fire. Most manufacturers, including Action Target, treat their rubber with some kind of fire-retardant substance to reduce the risk of fire, but without taking additional precautions, it is still possible to have a serious problem.

You may see a demonstration where a piece of fire-treated rubber is held to a direct flame without burning, or you might read reports about tracer rounds being fired into rubber berm traps without igniting the rubber. These are unrealistic scenarios. A full size trap on an actual shooting range can collect large quantities of unspent gunpowder and flammable debris from paper and cardboard targets. Also, bullets fired into the trap can break open chunks of treated rubber exposing the untreated surfaces inside. These issues alone may pose a considerable risk of fire, but the risk can increase dramatically if tracers or other incendiary rounds are fired into the trap – a practice that Action Target strongly discourages.

A recent attempt to decrease the potential fire hazard of rubber berm traps involves mixing the chunks of chopped rubber with hydrated gel beads. The theory is that as bullets are absorbed into the rubber, they will be cooled by the gel to reduce heat build-up. Because no long term data seems to exist to support this theory, it is unclear whether the gel can keep a fire from starting or keep the fire from spreading after it has already started. It is also unclear what difficulty such a gel may cause when it comes time to clean the trap and separate the lead from the rubber.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range upgrades today.

Please note: the information included in this article has come from both documented studies and the personal experience of Action Target shooting range specialists. This information has been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

PT Pepper Popper Rubber Kit

Take the unnecessary banging and scraping out of your PT Pepper Popper with a rubber add-on kit that’s easy to install.

The PT Pepper Popper Rubber Kit is designed to make shooting PT Pepper Poppers on indoor ranges or concrete pads more convenient. Because the PT Pepper Popper has a steel base, it tends to slide a little with every shot if placed on a hard surface. The PT Pepper Popper Rubber Kit eliminates the possible damage to floors as well as the target face with four rubber feet and an additional rubber bumper to cushion the fall of the steel target

Functions / Uses:

The PT Pepper Popper Rubber Kit is an optional add-on and is designed to be compatible with any Pepper Popper produced by Action Target. The package comes with four rubber feet that easily attach to the bottom of the base of the target to prevent the target from moving when placed on a hard flat surface like a concrete floor. The package also includes a rubber bumper that attaches to the top of the base to prevent the target face from getting marked up by repeated hits against the steel frame.

Technical Overview:

The feet and bumper of the PT Pepper Popper Rubber Kit come bolted onto steel brackets which can be easily connected to the frame of any Action Target Pepper Popper using the provided hardware. The rubber used in the feet and bumper is specially hardened and designed for long life and durability.

Specifications:

  • Total Weight: 9 lbs.
  • Rubber Feet: 1” diameter by 3/4” tall
  • Rubber Bumper: 3.5” tall by 6” wide by 3” thick
  • Steel Brackets: 13” long by 3” wide (foot bracket) / 6” long by 3” wide (bumper bracket)

 

AT the Official Target of 2012 Steel Challenge World Championship

Steel Challenge Shooting Association begins international shooting championship Nov. 1 with custom targets from Action Target 

PROVO, Utah – The Steel Challenge Shooting Association recently named Action Target the official target of the 2012 Steel Challenge World Speed Shooting Championship. The championship, which is held in Frostproof, Fla., begins Nov. 1 and ends on Nov. 4. This year it will be held at the Universal Shooting Academy for the first time.

“Action Target is one of the premier suppliers of modern steel targets in the world,” said Dave Thomas, Executive Director of SCSA/USPSA. “The Steel Challenge is happy to recognize them as the official target of the World Speed Shooting Championship.”

Championship competitors will face eight shooting stages with five steel targets placed at various distances on each one. Action Target custom designed three targets for the competition featuring spring‐loaded armor steel head plates that provide extra bounce for immediate visual and audio feedback.

“We’re really excited to be a part of this,” said Chad Burdette, portable target specialist of Action Target. “The Steel Challenge World Speed Shooting Championship is a fantastic program and represents the potential this sport has.”

Shooters from all over the world are expected to attend this year’s Steel Challenge world Speed Shooting Championship which is the culmination of the steel shooting season worldwide. The match also features various walk‐up events where competitors and non‐competitors alike have the opportunity to shoot and win a variety of different guns.

The custom targets designed for the competition by Action Target will be available for sale on its online store beginning January 2013.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

About SCSA

The Steel Challenge Shooting Association is a wholly owned subsidiary of the United States Practical Shooting Association (USPSA). SCSA expands the shooting opportunities for its affiliated clubs and individual members.

About USPSA

The United States Practical Shooting Association is a non‐profit membership association and the governing body for the sport of Practical Shooting in America. USPSA has over 22,000 members and nearly 400 affiliated clubs which host weekly matches throughout the country providing recreational shooters with the opportunity to test and refine their shooting skills in a safe, competitive environment. USPSA is also the US Region of the International Practical Shooting Confederation (IPSC), which is comprised of approximately 67 nations. For more information, visit www.uspsa.org.

New Product: Action Target Introduces New IPSC A-Zone

Action Target is pleased to introduce the newest member of the Torso Family, the IPSC A-Zone.

The IPSC A-Zone was designed with competitive shooters in mind. With a torso made to the exact size and dimensions of the standard IPSC Metric Target and a reactive A-zone cutout for immediate visual feedback, the IPSC A-Zone is a great target for competition training.

Because it combines the scoring benefits of a paper target with the immediate visual and audio feedback of a steel target, the IPSC A-Zone can save you time and frustration. Instead of having to constantly go downrange to switch out paper targets, you can shoot thousands of rounds at this steel version of the IPSC torso without having to reset or replace anything. The A-Zone cutout also makes scoring simple with a reactive swinging plate that allows you to instantly see if you hit the right spot. The swinging plate is gravity reset and can be repainted with a spray paint of your choice to show shot placement.

The torso and swinging plate are made of through hardened AR550 armor steel with no exposed bolts, clamps, or brackets allowing you to shoot just about anything you have at it without fear of ricochet, splatter, or damage to the target. The rear hinge brackets are also made of armor steel (AR500) to minimize wear and tear from daily use and provide you with a lifetime of tactical training.

Because all of the shooting surfaces are made of AR550 steel, the IPSC A-Zone is compatible with rifle shooting from distances greater than 100 yards and with ammunition that does not exceed 3,000 fps. Shooting the target closer than 100 yards and/or with rifle ammunition exceeding 3,000 fps may cause dents and deformities in the shooting surfaces rendering the target unsafe to shoot.

Be the first of your buddies to get the new IPSC A-Zone!

Combat Mindset – Are You Ready for the Next Active Shooter Incident?

By John Krupa III.

Our nation was shocked yet again by another senseless mass murder on July 20th when deranged psychopath James Holmes walked into a movie theater in Aurora, Colorado, and murdered 12 unarmed citizens and wounded more than 100 others.

With the increased frequency of mass murder incidents in our nation – Virginia Tech, Fort Hood, and now Aurora – are you prepared to deal with the next active shooter incident when it happens in your backyard?

As a police officer and professional trainer, I can’t emphasis enough (law enforcement officers and armed citizens alike) how important it is to remain vigilant, maintain situational awareness, and be ready for anything – anytime, anywhere!

I teach personal defense courses to law enforcement officers and civilians across the country on how to respond and react to active shooter situations, and while the rules of engagement may differ based on situation, the combat mindset is the same.

There is a long history in the evolution of combat mindset and how we prepare the mind for combat going all the way back to World War II with Rex Applegate’s publication Kill or be Killed. This was followed by two excellent short books in the ‘70’s by Jeff Cooper: Principals of Personal Defense and Color Codes of Awareness.

Fast forward to the late 90s and early 2000s and we have Dave Grossman’s fascinating research On Killing: The Psychology of Killing in War and Society as well as Sharpening the Warrior’s Edge by Bruce Siddle. Do a quick search on the Internet and you’ll find a plethora of articles and publications by writers from all over the country supporting combat mindset research and development.

But once we have absorbed all this combat mindset information, how do we use it, and how is it applied in real world situations such as active shooter incidents?

I like to break it down the same way I learned it:

Situational Awareness

A catchy phrase, but what does it mean? I think the Color Codes of Awareness best summarizes how you should be conducting yourself in your everyday travels – stay out of condition white (the lowest awareness level of Jeff Cooper’s color code), be aware of your surroundings, identify specific problems or threats, and be prepared to execute a tactical plan to deal with each threat as it presents itself.

Visualization

Part of being prepared to deal with a situation is to play the “what if” game in your mind everywhere you go. As a field training officer for the Chicago Police Department teaching new recruits how to work the mean streets of Chicago, one of the first things I would teach them is to always be prepared for the unexpected. I challenged them to think about locations we would respond to for calls before we arrived. Visualize the interior of a structure or building upon approach, and always play the “what if” game. Think to yourself, “If this or that happens, what would I do?”

The same game can be played off-duty or as a civilian. If you walk into a store, bank, mall, theater, etc., your head should be up and on a swivel. You should be looking around for things out of the ordinary (running through the Color Codes of Awareness), looking for things that are odd or out of place, paying attention to detail, and always looking for a point of egress. I call this the “Krupa relaxed paranoid mode,” because that’s exactly how you feel, but this is what you need to do to develop Situational Awareness.

Vigilance

A trait that can’t really be taught but is learned through life experience. Alertness is the first principal of personal defense. Some people have it, some never will.

Obviously, victims are never to blame when tragedy strikes, but there are some actions and habits that may decrease your chances of survival in dangerous situations. The people in the most danger are what I like to call “sheeple.” We’ve all seen them – people that walk around every day like wandering sheep in condition white, oblivious to their surroundings. Just stand outside on a busy street, public transportation hub, or in a mall. Everywhere you go, people are walking around with their heads down, texting or operating one of the many electronic devices that have become an integral part of our daily routines and way of life.

People are walking into each other, walking into obstacles, walking into oncoming traffic, falling off train platforms, and falling down stairs because they are oblivious to what is going on around them! In order to avoid this dangerous distraction, people need to put those devices away, minimize their use in public, and get back to being aware of their surroundings. You will never have situational awareness if you are not vigilant.

The Winning Mindset

To avoid becoming a victim, there may be a time when you have to use various levels of force, up to and including deadly force for personal defense.

The last three principals of personal defense are needed to accomplish this task – decisiveness, aggressiveness, and ruthlessness. Jeff Cooper was specific in selecting these last three principals, and he combined them as the primary elements of what he believed is necessary to win the fight when you’re at the phase where the meat meets the metal.

Once you have made the decision to execute a tactical plan, be decisive in its execution. Aggressiveness is needed to overcome your adversary – dominate the threat! Ruthlessness is necessary in the application of ANY level of force that may cause death or great bodily harm to stop an assailant’s deadly actions.

Ultimately, the person that possesses superior mindset, tactical aptitude, and situational awareness is the person that is most likely going to WIN the fight!

It’s not a matter of if another mass murder active shooter incident is going to occur but when and where! ARE YOU READY?

For more information about our training courses, visit our website @ www.TeamSpartan.com

As always, stay safe and Fight to Win!

John Krupa III

Master Firearms Instructor

President / Director of Training

Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has over 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA and TTPOA.

3 Marketing Strategies to Get People in Your Shooting Range

Executive Video SummaryBy Mike Stilwell, Action Target Range Consultant and owner of Range Masters indoor shooting range in Springville, Utah.

Orlando Police shot at indoor RangeWhen I bought my first handgun 20 years ago, there wasn’t a place to shoot it. There were hardly any shooting ranges in the area, and the ones that did exist required expensive long-term memberships. That really bothered me, so when my midlife crisis hit, I decided to build my own shooting range. I wanted to build a place where anyone could feel comfortable and enjoy the fun of target shooting. I wanted to build the kind of range I would have wanted to go to 20 years ago.

In building and managing that range, however, I didn’t always make the best business decisions. I already had a good job, so I wasn’t in it for the money. I was in it for the love of the industry. Owning my own shooting range was a dream come true, but to be successful, I needed to combine my passion with a little business sense. Over the years, I’ve learned a thing or two through trial and error and by watching what successful range managers do. Based on my own experiences, these are three marketing strategies I would recommend to any shooting range trying to pay the bills.

#1: Constantly look for new customers

The truth of the industry is if you don’t market to get new customers, your customer pool will quickly dry up. People lose interest, they move away, they get more demanding jobs, and sometimes they just find a shooting range they like better than yours. No matter the reason, your customers won’t be around forever, and that is why you need to constantly work to get new people in your range every day. Think of it as a funnel. The more people you get to come through your door, the more people are going to come back. The more people you get to come back, the more money they will spend. The more money they spend, the more likely they are to buy a membership and become a long-term customer. Obviously, not everyone that comes in your door is going to buy a membership, but some of them will. The key is to constantly add customers to the funnel so it can siphon down to the few who are going to be loyal for months and years to come.

One of the great ways to get new customers is through free range passes. I know it can be painful to watch someone use your range without paying a dime, but maybe that person didn’t even know your range existed until now, and after a day of shooting, he/she plans to come back again and again. Giving someone a freebie can sometimes mean more money for you down the road. For example, I send free range passes to Sportsman’s Warehouse and Cabela’s. When people walk into one of those stores and buy a Glock 17 or some other gun, they get a free pass to shoot it on my range. All of a sudden, they have a great excuse to visit me, and when they do, they may find a new weekend pastime. Additionally, they may realize that I sell the same gun for a little cheaper which means they’re likely to come to me for their next firearm purchase. So instead of spending a ton of money on mass advertising, I target the customers I really want by handing out a few freebies to new gun owners.

Another good way to get people in your range is to do games and contests. I call this the “bowling league philosophy.” Often, bowling alleys rely on bowling leagues to stay open. Why? Because it’s a lot more fun to go bowling with a group of people that love it as much as you do, and that is what gets people in the bowling alley. Shooting ranges have a lesson or two they can learn from that. Shooting is quickly becoming more and more of a social activity and the industry needs to adjust. I’m not talking about professional target shooting competitions, though. I’m talking about fun contests and games that anyone can participate in. Every other week, I have a “fun shoot” at my range. We shoot bowling pins, we do trick shots, we do playing card targets where whoever shoots the best hand can win a cash prize. The purpose is to be safe and fun while getting new people in my shooting range. It’s not strictly regulated so more people can participate without feeling they have to be professional or even good, for that matter. Every time, I get 40 to 50 shooters who participate and 10 to 12 of those are new shooters. We hold a new shooter orientation with those 10 or 12 so they can be familiar with the rules of safe shooting, and then we have a great time. The people that participate are hooked and come back again and again.

Once you get someone hooked on your range, the next hurdle is to get him/her to buy a membership. For the majority of shooting ranges, memberships are what pay the bills. They provide consistent revenue and are likely to carry over from year to year. But convincing a new customer to drop a wad of money on a long-term commitment can be a little difficult. Sometimes you need to give them a little taste of what having a membership would be like so they can convince themselves it’s something they want to do. I sell 10-time discount punch cards that essentially give customers benefits similar to owning a membership. They get discounts on range use and ammo, and after they use the card up, they can roll it over into a membership. Many customers shy away from buying a membership at the start, but after using up a discount punch card, nearly every one of them end up becoming a member.

#2: Use classes to build a faithful following

Classes and firearms education are a great way to bring new customers into your range and build rapport with the community. For new shooters, walking into a shooting range can be a little intimidating. They’re not familiar with the procedure, and the ex-marine behind the counter with a concealed Uzi isn’t likely to give much encouragement. Instead of making extensive experience a prerequisite to using the range (or at least making newcomers feel that way), take advantage of this teaching opportunity to create loyal customers. Introductory classes and other training courses are a great way to help people gain the confidence they need to become shooting range regulars.

At my shooting range, I personally teach all of the concealed carry classes we hold each week. I have never advertised the class, but I get several people to sign up every time. It’s all word of mouth. If you make it enjoyable for people, make it informative and entertaining, people will share it with who they know, and you’ll never have an empty class. Of the people who attend my classes, many of them have never been to my range before, but after a day of shooting and having fun, you can bet they’re going to come back.

One range that does a wonderful job of utilizing firearms education is the Range at Lake Norman in Cornelius, North Carolina. As one of only 25 ranges in the country to be given a five star rating by the NSSF, this range is a great place to get ideas from. Designed and installed by Action Target, their state-of-the-art facilities allow for 16 different classes including advanced concealed carry, mother/daughter self defense, build your own AR, and a zombie survival class. With four or five different introductory courses, they constantly get new shooters into the range with NRA certified instructors who can help them gain confidence and become more comfortable in that setting. In addition, two of their classes, the mother/daughter self defense class and the parent teen intro class, encourage family shooting which brings more foot traffic and encourages the trend of social shooting.

#3: Make your range as comfortable as possible

You can have the best range in the world, but if you don’t have good customer service and an inviting atmosphere, you don’t have anything. Scowling Scott may be able to build an AR-15 from scratch out of raw jungle materials, but he’s not going to be a benefit to your shooting range if he doesn’t leave people with a positive impression. Unfortunately, the world of shooting seems to be dominated by hyper-masculinity and the notion that you have to know everything before you can set foot in a gun store.

Having been on both sides of the experience barrier, I do my best to consider the people who may not have a clue about what they’re doing. I remember just starting out and how much I would have liked someone to show me the ropes without making me feel like less of a man for not knowing what to do. The reality is, gun ownership is increasing and not everyone belongs to the good ol’ boys club. That’s why your employees not only need to be knowledgeable about guns and shooting, they need to have customer service backgrounds. In the end, it’s not the products you sell, it’s not how many lanes you have, and it’s not even how great your prices are. Your shooting range’s biggest asset is the people behind the counter. Hire the right people and you will get more customers coming back.

Another way to get more customers coming back on a consistent basis is to make your range as comfortable as possible. Again, customer service is probably the biggest aspect of this, but your facilities also play a huge part. Ranges that are comfortable and inviting attract customers. You would be amazed at what a little extra lighting and proper ventilation can do to the atmosphere of a shooting range. Gone are the days of hot, smoky indoor ranges where you can barely even see your target. People want to feel comfortable and safe. That’s where Action Target comes in. We design and install shooting ranges with your customers in mind. Action Target ranges are known for being clean, easy to maintain, and comfortable. Whether you’re considering building a new range or if you would like to upgrade your existing range, we can help. This isn’t an easy industry, but with a little extra help, you can definitely succeed. We’re all in this together.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range upgrades today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Action Target Implements International Shipping Option on its Online Store

PROVO, Utah – Action Target Inc. executives announced a recent partnership with international sales facilitator iGlobal Stores which will allow the company to begin selling and shipping internationally via the Action Target online store.

“The new partnership is the result of increasing international inquiries about Action Target products and a push to expand into a growing world market,” Action Target co-founder Addison Sovine said. “Through the systems provided by iGlobal Stores we were able to add an international option to the online store so we can sell to customers outside the U.S.”

Prior to the recent partnership with iGlobal Stores, transactions involving international sales of portable targets took place via email and special shipping arrangements had to be made.

The new international sales option now allows customers outside the U.S. to order items online. Once products have been added to the shopping cart on the online store, a button appears below “Proceed to Checkout” labeled “iGlobal checkout for all customers outside the U.S.” International customers can then enter their country and address before choosing shipping and payment methods

This new feature is effective immediately and can be found at http://www.ActionTarget.com/store.

About Action Target Inc

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

New Video: Rob Leatham Training with the Action Target Dueling Tree

World champion shooter Rob Leatham knows that stress induced training is absolutely critical to competitive shooting as well as law enforcement. In an actual shooting situation, your heart is going to be pounding and your hand isn’t going to be steady. Shooting on the Action Target Dueling Tree (a dueling tree target) puts you in a position where you have to make hard shots under stress while reacting to changes in the environment, which allows you to better prepare for real life situations.

 

Click the video player to watch the video

Action Target LETC 2012 a Great Success

Action Target’s annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced law enforcement training.

This year’s LETC was attended by 147 law enforcement officers and firearms instructors from across the country and the world. More than 20 states were represented with officers from California and Oregon to Florida and New York. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we’ve increasingly received requests to attend from foreign law enforcement agencies. As in years past, we were pleased to welcome officers from Canada, but this year was especially unique with the addition of participants from Brazil and China.

On Monday, Sept. 10, officers arrived at Action Target’s headquarters to sign in and pick up their gear which included personalized water bottles and dog tags. They were also able to tour the facilities where all of Action Target’s products are designed, engineered, and manufactured.

Classes started Tuesday morning at the Utah County Sheriff’s Office Thistle Firing Range. New to this year’s training classes were George Harris’ Combat Skill Drills for Firearms Instructors, Bob Schneider’s Shoot House Training, James Washington’s Training for the Fight with the Pistol, and Brian Hoffner’s Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training Group, Safariland Shooting School, Hoffners Training Academy, Glock Training Division, Police Training Division, JDS Tactical, and Fusion Tactical and Combatives.

On the first day of class, the Utah County Sheriff’s Office explosives department set up a demonstration to kick things off with a bang. A charge was placed on the hill next to the uppermost firing range and was connected to several additional charges that ran down the hill and along the periphery of the range. To demonstrate the delay mechanism’s non-electric shock tube technology, a sniper shot the main charge from atop a storage container setting off a series of explosions down the hill. The explosives department also demonstrated several forced entry explosive mechanisms as well as a unique steel puncturing technology consisting of a coil of explosives wrapped around a beer can.

Wednesday night, more than 50 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year’s LETC. Participants were required to shoot 21 colored knock down targets from three corresponding colored boxes. Shooting the wrong color or shooting one of the six no-shoot targets meant instant disqualification. Law enforcement officers from Utah crushed the competition taking first, second, and third places. Officer Rob Wilkenson of the Utah Highway Patrol took the grand prize winning by more than five seconds with a time of 23:19.

A banquet was held Thursday evening to honor the dedication and sacrifices of law enforcement officers throughout the nation and the world. McKenzie Matthews began the banquet by singing the “Star Spangled Banner” and was followed by Provo Mayor John Curtis who gave the welcome speech. The night’s program centered around the memory of the brave men and women who lost their lives in the protection of our freedoms. The Payson High School Pipe Band performed ‘Amazing Grace’ as photos of law enforcement officers who died by gunfire this year were shown on a projector screen during a special memorial for fallen officers. A memorial was also held for law enforcement who lost their lives in the 9/11 attack. Deputy Chief Steven J. Silks of the New York Police Department, a participant in this year’s camp, spoke of his experiences that day and shared a firsthand account of the bravery exhibited by the brave men and women he served with during that catastrophe.

The camp ended Friday afternoon with a few final classes before attendees began their long journeys home to locations across the nation and the world.

We at Action Target were honored to have so many exceptional officers at this year’s camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn’t make that happen without the continued assistance of our instructors and the participation of the world’s finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

Additional Images

New Product: Action Target Introduces New 45 Degree Static Target

Action Target is pleased to announce the release of the new 45 Degree Static. Now you can shoot on steel with high-powered rifles at close range!

The 45 Degree Static is the newest member of the AT Static family. With an AR 550 armor steel head plate slanted at 45 degrees, this static target is specifically designed for shooting high-powered rifles* at close distances. Most steel targets, even those made of AR550 armor steel, don’t stand up well to the power of rifle ammunition when shot from distances closer than 100 yards, but the 45 Degree Static’s unique design allows it to absorb the impact of high-powered ammunition from as close as 50 yards.

The 45 Degree Static uses a high angle of deflection to force bullet fragments down toward the feet of the target. Because the steep angle of the target spreads bullet impact over a larger surface area, the 45 Degree Static is perfectly capable of handling .223, .308, and even slugs from only 50 yards, giving you greater training freedom in a smaller area. The head plate is 14” tall and 12” wide making it elliptical in shape, but the steep slant makes it appear perfectly round to a shooter standing 50 yards away.

Just like our standard AT Static targets, the head plate of the 45 Degree Static is mounted to the stand so it bounces when hit, giving you immediate visual feedback and positive reinforcement for accurate shots. The head plate of the target is completely flat with no exposed bolts, clamps, or brackets to cause unpredictable splatter when inevitably hit, and the low profile bullet-shedding stand helps make this one of the most durable targets on the market.

*The 45 Degree Static is made of 3/8” thick AR550 armor steel and is designed for use with ammunitions that have a muzzle velocity less than 3,000 fps. Using ammunition that exceeds this limit may result in damage to the target.

The Equipment You Need to Make a Good Shooting Range Great: Pt. 2

By Matt Brinkerhoff, Action Target Range Consultant

When it comes to shooting ranges, bullet containment is the paramount concern. As we discussed in our last article, the appropriate bullet traps and safety baffles need to be in place in order to keep your customers and employees safe. That means bullet traps that reliably collect and store bullets and allow for safe disposal of collected lead. That also means ballistic paneling on the walls and ceilings to ensure any shot that misses the bullet trap has no chance of exiting the building. But once you’ve established a strong foundation with the help of Action Target, you can move on to the more glamorous aspects of building a shooting range, like target retrieval systems and computer controlled reactive targets.

Here at Action Target, we provide a wide array of shooting range equipment from moving targets and shooting stalls to sound abatement and ventilation. With the help of our many corporate partners, we do our best to give you the most complete shooting range package on the market.

Target Systems

With the assistance of our business partner Mancom, Action Target has worked to provide several different target retrieval systems to meet the specific needs of customers. Our Standard Smart Target Retriever eliminated the problem with sag and sway that are inherent in many cable guide designs with the use of a rigid steel track and armored trolley system. Distance control is also made easier with two different operation options. With our toggle option, a simple flip of a switch send the target back to a pre-determined distance, while our Smart Pad gives the shooter complete control over distance and movement. With the addition of our Deluxe Smart Retriever, which allows 180 degree turning action, the shooter or range master also has the ability to program and replay a series of target positions and turning actions.

If your shooting range needs to facilitate tactical training, however, you may want more than just a static position in a stall. Proper tactical training requires realistic scenarios, which means shooter movement and target movement. Training on moving targets hasbecome mandatory for law enforcement agencies across the country. Because running seems to be a part of most gunfights, the ability to fire safely and accurately at moving threats can be one of an officer’s greatest assets. To better facilitate quality tactical training, Action Target provides two types of running man systems: the portable Runner family and the more permanent Track Runner. The portable Runner systems not only simulate horizontal running scenarios, but armed charging scenarios as well. With two AT Builds New Shooting Range and Storedifferent portable systems to meet your budget and needs, running targets can easily be incorporated into your training program. The Track Runner provides the tools for a wide variety of situation with single or double track configurations, cardboard and steel target compatibility, variable speed and electric braking, and remote hand held control of movement.

Action Target also provides turning targets to foster quick and accurate reactions with good guy / bad guy threat identification. Drawing and firing at a target you already know is a threat is fairly easy, but real life scenarios aren’t always so simple. To eliminate the inaccuracy of this scenario, law enforcement demanded targets that turn toward and away from the shooter at specific time intervals. Turning targets allow trainees to practice evaluating the target quickly while performing tactical maneuvers. With six different turning target systems, Action Target can design the perfect system to fit your needs.

Ventilation

Ventilation is extremely important on indoor shooting ranges. Lead and other airborne toxins are introduced to the environment during shooting and can be hazardous to the health or your employees and customers if inhaled. Any enclosed area where shooting is done must be properly ventilated in order to meet NIOSH, EPA, and OSHA standards. Installing a ventilation system for your range may be beyond the abilities of your friend George who does air conditioning. Improperly designed systems may just stir up the air rather than replace it.

Action Target provides you with the best and safest ventilation system. Our ventilation systems are the best-performing and most efficient systems available on the market today and are designed to exceed NIOSH, EPA, and OSHA air quality standards. Through the use of a ceiling-mounted 180 degree air delivery system as well as digital and analog control systems which adapt to changing environmental conditions to maintain the required air velocities and building pressures, Action Target’s ventilation systems push and pull air downrange at a rate fast enough to completely replace the air within a large range in less than two minutes. The air then goes through preliminary filters to remove large impurities before passing through a HEPA filter to eliminate 99.97% of remaining contaminants, making the exhausted air even cleaner than the air outside.

Sound Abatement

Sound abatement is one of those things many shooting range owners ignore initially and then wish they hadn’t when neighbor relations begin to decline. If your shooting range is near residential areas or if housing begins to develop around your range, proper sound abatement is absolutely vital to your future success. If too many people begin to complain about the noise level, you could be shut down permanently.

But sound abatement is not only important for the people outside the range, but for people inside the range as well. Gunshots have an extremely high decibel level which is only compounded on an indoor range when the sound waves bounce off the hard floor, walls, and ceiling. Ear protection is absolutely necessary on any range, but it may not be enough to protect your employees who spend hours and hours in the range every day. The constant reverberation of gunshots within an enclosed area can actually produce negative physical effects on the body other than just hearing loss. Prolonged exposure to high decibel percussive noise such as gunshots can cause nausea or fatigue if the reverberation isn’t properly dissipated.

These problems can be easily avoided by limiting the length of shifts for employees working in the range and by installing proper sound abatement material. All ceiling and wall baffles installed by Action Target are covered with acoustic tiling to help reduce the amount of reverberation within the range. We’ve also teamed up with Troy Sound Wall Systems, the creator of the highest acoustically rated wall systems in the world, to bring you one of the most viable options on the market. By installing the Troy Sound Wall System in ranges, we have managed to reduce reverberation by 98%. That’s 98% percent of reverberation you don’t have to worry about threatening the health of your employees and customers.

Rely on the Experts for Help

Action Target LogoThere are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Action Target Listed Among Utah’s Fastest Growing Companies

PROVO, Utah – Action Target Inc., a world leader in shooting range technology and tactical training systems, has been named to the Utah Business 2012 Fast 50 list, which ranks the 50 fastest-growing companies in the state of Utah.

The Utah Fast 50 award program, founded by Utah Business magazine, annually recognizes Utah companies for exceptional growth, entrepreneurial spirit and consistent innovation in the business community. Action Target Inc. was ranked #45 at a banquet held Wednesday in Salt Lake City. The rankings are based on total revenue and revenue growth over the last five years.

“We’re honored to be recognized among some of the greatest companies Utah has to offer,” Action Target co-founder Addison Sovine said. “Our team here at Action Target works hard to produce the greatest shooting products on the market, and it feels great to bring home this award for them.”

Action Target’s Vice President of Sales Randal Graham accepted the award certificate at the banquet held at The Grand America Hotel in Salt Lake City where Utah’s 50 fastest-growing companies as well as eight emerging companies were recognized. Combined, the 58 companies were responsible for$7.3 billion in revenue last year.

“We feel very blessed to be in the position we are,” Graham said. “We’ve been around for 26 years, and despite a national recession, we’re still recording consistent growth which allows us to create more jobs in the community.”

Action Target will be featured in Utah Business magazine’s September issue among the other Utah Fast 50 award winners.

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

 

Action Target’s Law Enforcement Training Camp is Just Around the Corner!

For more than 20 years, Action Target has held the Law Enforcement Training Camp (LETC) to help police departments across the nation get the quality firearms training they need and deserve. With this year’s training camp starting in just a few days, we’re excited to get things rolling. For those of you who will be attending, here’s what you can look forward to (and for those of you who didn’t register in time, this is what you’ll be missing!).

The training camp officially begins Monday, September 10 with registration starting 2 p.m. at the Action Target headquarters in Provo, UT. Since participants will be arriving from all over the nation and a few from across the world, Monday is considered a travel day, and no classes will be held. After registration, participants will be allowed to tour the Action Target facilities where we manufacture the target systems and shoot houses trainees will be using throughout the week.

Classes start Tuesday morning and will be held every day from 9 a.m. to 5 p.m. through Friday the 14th. Lunch will be provided at the range as well as a BBQ dinner Tuesday night and a catered banquet Thursday night. Thursday night’s festivities also include the “Dirty Harry” shooting competition and a raffle for Action Target gear and other prizes.

The greatest prize you’ll receive at LETC, however, is invaluable experience and training. All courses offered at LETC are taught by highly qualified professional instructors, many of whom have decades of experience in firearms training.

This year’s classes include:

  • Advanced practical handgun
  • Combat skill drills for firearms instructors
  • Ultimate shotgun
  • Extreme close quarter battle tactics with hands, knife, and pistol
  • Rapid deployment patrol rifle operator
  • Training for the fight with the pistol
  • Emergency medical response for firearms instructors
  • Shoot, move, communicate
  • Glock armorer’s course
  • Reactive shooting
  • Shoot house training
  • Ground combatives and weapons retention training

If you are already signed up for this year’s training camp, we look forward to seeing you in just a few days. We guarantee this will be one of the greatest training experiences you will ever have. If you somehow missed the deadline, don’t worry. There’s always next year.

Connect With us Via Social Media to Get Discounts and Win Prizes!

PT HostageIn an effort to be more connected with our customers and clients, we are revamping our social media sites. Now, when you connect with us on Facebook, Twitter, or YouTube, you can receive discounts on any order from our online store. We will also hold regular competitions where you can win free Action Target gear and steel targets!

For the month of September, we will be holding a contest to win a free Action Target Hostage!Details and updates can be found on our Facebook page.
We care about what you think and we would love to hear your suggestions and see pictures of you shooting on our steel. Help us better serve you by connecting with us online.

Sincerely,

Action Target

Accuracy After Injury: How Will You React in a Firefight When Suffering from the Symptoms of Shock?

By: Brian C. Smith

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Approximately 16 years ago, I had a conversation with an old “salty” veteran police officer over lunch. He was sent by his police agency to attend a firearms class that I was teaching as a way of punishment for his actions that were defined as unsafe firearms tactics by his police agency’s administration. The class I was teaching was titled “Survival Shooting Tactics for Armed Confrontations,” which was a one-day, eight-hour course at the time. The course has undergone many revisions and updates since then. In our conversation, I soon realized that this officer has probably forgotten more than I will ever know or experience in my police career. I found myself taking mental notes while conversing about details he had mentioned on how he survived in a few of his encounters with close call situations.

The officer then hit me with a question, “How would being injured in a fire fight encounter affect your firearm accuracy?” Being young and cocky, my response was, “That should not matter, sight alignment and sight picture would be the same. I still should be able to hit the threat no matter what.” The old salty police officer looked at me as he leaned back in his chair and just smiled. After a few moments of both of us just staring at each other, the old guy said, “I will give you credit for being a good firearms instructor, but I can see that there are some things you have yet to experience in this life as a police officer.” After that brief lunch, it was as if I had just been educated by one of the three wise men.

I then researched how the human body is affected by blunt trauma and what physical symptoms that person will experience as well as how these symptoms would affect a shooter’s accuracy in a fire fight. In my research, I discovered the medical condition that may apply is referred to as “neurogenic shock.” This is a condition where the human body suffers a minor injury or traumatic experience. In the condition of neurogenic shock, the most common symptoms include:

  • A fast, weak pulse
  • Low blood pressure
  • Feeling faint, weak, or nauseous
  • Dizziness
  • Cold, clammy skin
  • Rapid, shallow breathing
  • Blue lips

The symptoms start developing approximately 90 seconds after the incident occurs. This time span can vary due to age, physical condition, or pre-existing health problems.

I have personally suffered from this condition many times when I have sustained a minor injury while playing sports or engaging in other physical activities. I have witnessed the common treatments of this condition as having the person lie on their back with feet slightly elevated to raise their blood pressure, keep them warm by covering the person’s torso with a blanket or garment, and administer fluid. A person can develop this condition by suffering a dislocated finger, sprained ankle, brachial stun to the torso, or the unthinkable – a gunshot wound.

From this research, I developed a shooting drill that we have included in the “Injured Officer” segment of our firearms training curriculum named as the “Equilibrium Drill.” This helps our training staff to illustrate two different concepts on how your condition may affect your firearms accuracy.

1. Physical reactions that may compromise your firearm proficiency due to an injury

2. Diminished firearms accuracy due to inebriation

Also, while serving in my former position as Director of Training with the Chicago Heights Police Department, one of my duties was to orientate and prepare the new recruits graduating from the academy for their new assignments. This included an orientation class that consisted of about 16-18 hours (two consecutive days) of training that was to be completed just prior to being assigned to an FTO (Field Training Officer). This Pre-Field Training Officer’s course curriculum consisted of topics such as handcuffing, expandable baton, OC pepper spray, and an eight hour handgun course on survival tactics at the range. My prior experience and perils as a young officer qualified me when I recited the common cliché, “Been there and done that.” I have an understanding of young male police officers, full of testosterone, and how they are capable of making many mistakes in the infant stages of their careers. We found it necessary to always discuss with the recruits the topic of off-duty encounters, which is included among a variety of topics on consuming alcoholic beverages and developing “beer muscles” while patronizing a liquor-serving establishment. Therefore, this shooting exercise also emphasized the outcome if a police officer were to be engaged in a firefight while intoxicated.

The “Equilibrium Drill”

(Simulating shooter intoxication or neurogenic shock as a result of an injury)

Target: 3 metal pepper popper plates or 3 large round balloons – I suggest you use 12-16 inch diameter balloons.

Distance: 40 feet (from the target to the established firing line)

Ammo: 5 rounds, no magazine exchange or reloads required

Weapon: Pistol or revolver

Shooting Position: Kneeling, sitting, or prone

Exercise

A. Shooter loads and makes ready, then places the weapon on the ground with muzzle pointed double down range.

B. Shooter steps back approximately 15 feet away from the weapon.

C. Shooter stands in the center circle of 2-3 range officers with his arms folded across his chest.

D. The range officers spin the shooter around in a circle for approximately one minute to create the dizziness effect.

E. After the one minute, the range officer will give the command “Go,” at which point the spinning will stop and the shooter must attempt to get to his weapon while dizzy and dazed.

F. Upon reaching his weapon, the shooter will take a shooting position on his knees or prone and engage the targets in a rapid fire manner.

Results

It is rare that a shooter in the class has been able to hit all his targets while dizzy, although there have been some exceptions. This exercise involves a great deal of humor, along with a certain reality among the class in witnessing each other’s reactions while dizzy.

This exercise has proven to be a positive illustration for the recruits, teaching them the risks of carrying a firearm while consuming alcoholic beverages in a social setting with other officers or their families. It also allows them to experience the symptoms of suffering a bullet wound so they can be aware of how it will affect their accuracy. Once recruits are aware, they can learn how combat those symptoms and regain a measure of accuracy when shooting. I encourage officers to assume a shooting position low to the ground such as kneeling, sitting, or prone. Experience has revealed that the longer you attempt to stand while suffering from shock the more likely you are to faint.

I also encourage recruits and veteran officers to remain in the fight until the threat is down or stopped. Fainting during the fight is not an option. The officer is expected to give 100% to the end and hope for a positive outcome.

About the Author

Captain Brian C. Smith is a 28-year veteran of the Chicago Heights Police Department and is currently serving as Commander of Training and Special Operations. He has 21 instructor certifications and four armorer certifications. Captain Smith has an associate degree in law enforcement from Thornton Community College and graduated from tile 184th session of the FBI National Academy. He is member of the Illinois Tactical Officers Association, National Tactical Officer Association, ASLET, IALEF, and the American Federation of Police and Concerned Citizens, where he serves as Chairman of the Survival Tactics Committee.

The Equipment You Need to Make a Good Shooting Range Great: Pt. 1

By Matt Brinkerhoff, Action Target Range Consultant

Anyone who has been to a quality shooting range knows it requires much more than a line drawn in the dirt and a few paper targets. Great shooting ranges are designed to protect customers, employees, and the environment. Here at Action Target, we specialize in designing, manufacturing, and installing superior shooting range equipment to meet all of your ballistic needs from bullet containment to target retrieval systems. Quality matters when the safety of your customers and employees are in question, so don’t settle for good when your shooting range could be great with the help of Action Target.

Bullet containment is the number one concern on any shooting range, and without the proper designs and equipment, it can be nearly impossible to ensure the safety of those inside and outside the range. Bullet containment basically comes down to two elements: bullet traps and baffles. The bullet trap should be designed to stop any high powered round and handle the level of traffic expected at your range while safely collecting all projectiles for proper disposal. Any shot downrange should be stopped by the bullet trap, but safety baffles are also needed to keep bullets from exiting the ceiling of your range or ricocheting off the walls in the event of an errant shot. With the right combination of bullet trap and baffles, you can rest easy knowing no matter where a shot is fired on your range, it won’t have a chance to escape.

Bullet Traps

Action Target offers two different kinds of bullet traps, the Rubber Berm Trap (RBT) and the Action Target Total Containment Trap (TCT). A rubber berm trap consists of an angled metal plate covered in chopped rubber two feet thick. Action Target’s rubber berms utilize a patented combination of fire retardant and nonflammable adhesive to minimize fire danger and prevent migration. Being a softer collection medium, rubber significantly reduces ricochet and lead dust in some applications which makes it a great option for ranges that don’t see excessive everyday use. Due to the simplicity and relatively low cost of the materials used, a rubber berm can be extremely economical. But if you start having more shooters than you originally planned for, it can also become a wrench in your wallet. Rubber berms have to be cleaned and the bullets lodged in them mined every 80,000 rounds. Not only does it cost money to clean the rubber berm and replenish the chopped rubber periodically, but the more days you have to close your range for maintenance, the more money you lose.

Action Target's Total Containment Bulle TrapThe Action Target Total Containment Trap can be a great solution to this problem if your daily foot traffic is able to balance the expense of installing and maintaining it. With two different types of lead removal systems, the TCT allows for varying levels of use and greatly diminishes the time you have to spend maintaining your shooting range. Essentially, the TCT is a giant armor steel funnel that directs every shot fired into a small gap at the rear of the trap. Once a bullet passes through that gap, it enters an elliptical deceleration chamber where it spins until it loses energy and falls into the collection trough through the bottom of the chamber. All of the lead is then collected and stored using one of two systems, the hands-free Screw Conveyor System or the Canister System. These two systems are designed to prevent lead exposure and make disposing of hazardous range debris as simple and easy as possible. The TCT is perfect for high traffic ranges, and when combined with our unique Dust Collection Unit, it is the safest and most environmentally friendly bullet trap on the market.

Safety Baffles

Safety baffles are often one of the most neglected areas of shooting range design, but they are absolutely crucial to the ballistic security of your range. In addition to keeping fired bullets from exiting the range, baffles offer protection for overhead lights, pipes, ventilation ducts, and other structures. As much as you would like them to, shooters at your range are not always going to shoot perfectly straight, and when they inevitably hit the ceiling, you’ll be glad you had them installed.

Action Target Safety Baffles used in LAAction Target’s patented wall and ceiling baffles are designed to reduce noise, eliminate ricochet, and ensure complete bullet containment. Our baffles are composed of four layers: acoustic paneling, plywood, an air gap, and steel. Acoustic panels are placed on the outside of our baffles to minimize gunshot reverberation within the range and prevent sound transmission beyond the range. Plywood is then used to contain shots fired into the baffle. Bullets can easily pass through these two layers, but once a bullet hits the steel and shatters, the plywood effectively contains the fragments. The air gap works as a buffer to allow the bullet room for fragmentation before bouncing back against the plywood. The most important part of the baffle is the steel plate. Action Target offers four grades of safety baffles ranging from 10 gauge steel to abrasion resistant armor steel to meet your range’s ballistic specifications and budget. If you know what ammunition and firearms will be allowed on your range, we can help you find the right baffles to complete it.

The type of training your range is expected to accommodate will dictate the configuration of your safety baffles. Action Target offers both static and tactical configurations based on the “no blue sky” principle. According to this principle, a shooter who is facing downrange on an outdoor range (though, this principle also applies to indoor ranges as well) should not be able to see any blue sky. If shooting on your range will only be from a static point on the firing line, the ceiling baffles are placed in a static configuration meaning they are spaced closer together near the firing line and further apart near the bullet trap. Even though there are large gaps between the baffles at the end of the range, no blue sky can be seen from the static shooting position at the firing line which means it’s impossible for a bullet to escape vertically.

If your range is expected to accommodate tactical training where shooters will be moving downrange, having gaps in the ceiling baffles anywhere on the range isn’t acceptable. With a tactical baffle configuration, baffles are place close together and overlap one another so even if a bullet is fired straight up, a baffle will be there to stop it no matter where it is on the range. This tactical configuration allows shooters to move freely without any danger of rounds exiting the ceiling. Wall baffles are also highly recommended if tactical training will be conducted on your range. While hardened concrete is balistically sound, wall baffles add an additional level of protection and completely eliminate ricochet while also decreasing reverberation within the range.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

New Product: Action Target Introduces New Sport Plate Rack

Action Target is pleased to announce the release of the Sport Plate Rack. Now you can train like the pros without spending a fortune!

The Sport Plate Rack gives you all the training benefits of our full-size Plate Rack for only a fraction of the price. With six 4” armor steel plates that fall when hit, shooting on the Sport Plate Rack provides instant visual feedback and reinforces accurate shots. And after the targets have all been knocked down, they can be easily reset by pulling the cable attached to the reset lever.

The Sport Plate Rack’s no-weld design and reactive knock down action are ideal for serious target training, but the price makes it affordable for just about anyone. Because it is designed for .22 rimfire ammunition*, this target is also great for family outings, camping trips, or teaching children how to shoot.

The Sport Plate Rack comes with a 30′ reset cable, your choice of a 1′, 2′, 3′, or 4′ stand, and six 4” target plates made of AR500 armor steel that can be easily reversed and interchanged without tools.

*The Sport Plate Rack is made of 1/4” thick AR500 armor steel and is designed for use with .22 rimfire ammunition only. Using ammunition other than .22 rimfire may result in damage to the target.

Order your Sport Plate Rack today!

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Action Target to Receive Fast 50 Award for Business Growth

Action Target, a leading global supplier and manufacturer of shooting range equipment and products, has been named to the Utah Business 2012 Fast 50 annual ranking, which lists 50 of the fastest growing companies in the state of Utah.

Action Target Vice President of Sales Randal Graham will be accepting the award for the company Aug. 29 at a luncheon held at the Grand America Hotel in Salt Lake City. “Being listed as a Fast 50 business means a lot to us,” Graham said. “We’ve been working hard to expand our clientele and product lines over the past few years, and it’s nice to be recognized for the success of our efforts.” As part of being listed as a Fast 50 business, Action Target will be featured in Utah Business magazine’s September issue.

About Utah Business Fast 50

Created by Utah Business Magazine, the Fast 50 Award highlights 50 of the fastest growing companies in the state of Utah. Sponsors for the Fast 50 Award include Kirton & McConkie, Volcom, VLCM, Layton Construction, and Mayer Hoffman McCann P.C.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.

New Video: Rob Leatham Trains with the AT Static

World champion shooter Rob Leatham knows being a well-rounded competitor takes a lot more than just speed. Accuracy is essential because it doesn’t matter how many shots you fire, it’s how many times you hit the target. In this video Rob shows how to increase accuracy while shooting fast with the AT Static Target .

 

Click the video player to watch the video

Understanding Sight Gears

By John Krupa III of Spartan Tactical Training Group and Action Target Academy

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

As a professional trainer, my research and experience have brought me to the conclusion that shooters use sights three different ways when responding to deadly force situations. I call them Sight Gears, as the shooter switches or changes “gears” in how they use their sights based on reaction to existing threats.

  • Sight Gear #1 = Perfect Sight Alignment – Is typically used under controlled conditions where the shooter is not subject to stress related factors that are conducive with the physiological response of the body under stress. The heart rate is under 140 BPM and the shooter minimizes movement, seeking the “perfect” shot. This gear is most commonly used during shots involving distance (usually 25 yards and beyond) or surgical shot placement where the shooter needs to make a partial body shot or head shot on a threat up close.
  • Sight Gear #2 = The Flash Sight Picture – This gear rules the world of gun fighting, especially with handguns! It is considered a complex motor skill where the shooter still has the ability to see/use their sights and is not affected by vasoconstriction. The heart rate is around 140 to 160 BPM and combat breathing is required to control the heart rate and flood the body with oxygenated blood to keep vasoconstriction at a minimum. The sight picture is no longer perfectly still during execution of the shot (usually due to dynamic action) and the front sight “wobbles” in the rear sight box, independently from the overall movement of the sight picture. Combat hits come quicker using this method; however, shot placement is managed by selecting an area to hit on the threat vs. a precise point of impact. We call this application Tactical Speed Shooting. This sight gear is most commonly used with handguns from 15 yards to as close as two yards.
  • Sight Gear #3 = Front Sight Proximity Shooting – This gear is used when the shooters heart rate is roaring at about 165 to 180 BPM. The shooter is limited to gross motor skills and vasoconstriction has temporarily impaired the ability to focus on the front sight. Binocular vision and focus will remain on the threat until combat breathing reduces the heart rate and oxygenated blood is restored back to the eyes. We call this Front Sight Proximity Shooting, as the top of the handgun and front sight area are visible to the shooter in the peripheral, but completely out of focus (when the pistol is at full extension and indexed on target). Using this technique, the shooter is conditioned to be aware of the handguns proximity in relation to the threat and is able to get multi-shot, devastating hits on the threat quickly by indexing the pistol to where the shooter is looking. When we run the 6-shot drills in our pistol courses using this sight gear, we are seeing shooters get six hits on target, in about a 4” to 6” group on the threats center mass in an average of 1.00 to 1.25 seconds! Conditioned shooters are applying six rounds in sub .90 seconds! This gear is most commonly used by shooters during spontaneous deadly-force confrontations at three yards and in.

While this is a general summary of what we teach in our training courses, the goal of this article is to encourage instructors to prepare students to learn how to use their sights other than just perfect sight alignment!

For more information about our training courses, visit our website www.TeamSpartan.com

As always, stay safe and Fight to Win!

John Krupa III
Master Firearms Instructor
President / Director of Training
Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has more than 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA, and TTPOA.

10 Ways to Prevent Wildfires While Target Shooting

More than 20 wildfires have been started by target shooting this year in Utah alone with dozens more started in Idaho, New Mexico, Arizona, Nevada, and Washington. Many of those fires could have been prevented or stopped had the shooters been prepared. Here is a list of 10 things shooters can do to prevent wildfires while target shooting:

  1. Bring a bucket of water – This may seem obvious, but often, shooters fail to bring enough water to put a fire out. A five gallon bucket of water at the ready while shooting could prevent a disaster if a fire does start. We recommend placing the bucket near the targets you’ll be shooting. That way, if a fire starts, you won’t have to waste precious time carrying a heavy bucket all the way to where your targets are set up.
  2. Shoot on quality steel targets – Action Target’s steel targets are designed to minimize risks to both the shooter and the environment. The flat target surface with no exposed clamps or brackets allows for a predictable bullet splatter, and the 30 degree angle of the target plate forces bullet fragments down toward the feet of the target. Uneven shooting surfaces produce unpredictable splatter and ricochet which increases the surface area exposed to sparks and hot bullet fragments.
  3. Place your targets on dirt or gravel – Make sure your target is placed on a level, unvegetated surface of dirt or small grained gravel. Placing a target in tall grass increases the risk of fire.
  4. Don’t shoot trash – Trash like old couches and TVs can often be found on public land but are dangerous fire hazards when shot. Because there is no hard surface to cause the bullet to break up, hot rounds can build up inside and create enough heat to cause a fire.
  5. Don’t shoot with steel core ammo – Ammo that contains a steel core will spark when it hits a rock or a steel target. To avoid any chance of sparking, do not use steel ammunition and avoid shooting in rocky areas.
  6. Bring a shovel and an old blanket – Use the shovel to dig a trench around your targets before shooting to ensure that any fire caused by sparks can be easily contained. Place the blanket near the targets you’ll be shooting so it’s easily available if needed. A blanket is one of the best ways to smother a fire and can be even more effective than water.
  7. Never shoot exploding targets – Binary exploding targets made of ammonium nitrate and aluminum powder (commonly known as Tannerite when combined) are popular among recreational shooters, but can be highly destructive. Never use exploding targets in flammable areas. Exploding targets (listed as “other pyrotechnic devices”) are outlawed on public lands by the Bureau of Land Management’s Fire Prevention Order.
  8. Don’t use incendiary or tracer ammo – Incendiary and tracer ammo are also outlawed on public lands by the BLM’s Fire Prevention Order. Any ammo that “burns” can easily ignite grass and brush and should not be used in flammable areas.
  9. Don’t smoke – Even if you’re following all safety precautions in regard to shooting, you can still easily start a wildfire by smoking. If you’re shooting in a dry location, make sure that all cigarette butts are properly extinguished or avoid smoking at all.
  10. Park your vehicle away from dry grass – Several fires this year have been started by vehicles parked over grass. Many people don’t think about it, but the hot undercarriage of a car or truck can easily create enough heat to ignite dry grass.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store .

Action Target’s Tactical Torso

Action Target is pleased to announce its newest target – the AT Tactical Torso. The AT Tactical Torso is the upgraded version of the popular AT Torso. With two swinging plates to simulate the lethal head and center mass zones, you get instant visual feedback from hitting the right spot. Unlike similar targets, you do not have to shoot the swinging plates back into place. The two plates swing vertically from hinges above the shoot zones allowing them to fall back into place after each hit.

The AT Tactical Torso’s target-within-a-target design is perfect for realistic tactical training situations. Instead of just firing at a large torso target where anything that hits counts, the AT Tactical Torso forces shooters to focus their aim on the small lethal areas of the torso increasing accuracy and precision.

The torso and swinging plates are made of through hardened AR550 armor steel with no exposed bolts, clamps, or brackets allowing you to shoot safely without fear of ricochet or splatter. The rear hinge brackets are also made of armor steel (AR500) to minimize wear and tear from daily use and provide you with a lifetime of tactical training.

Get your AT Torso today!

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Indoor vs. Outdoor Shooting Ranges: What You Should Know Before You Start Building

By Chris Hart, Action Target Range Consultant

Everybody has their own preference when it comes to shooting ranges. Some people like the open-air feel of an outdoor range where they can shoot steel targets at 500 yards while others prefer the air conditioned comfort of indoor ranges where target distance can be controlled with the push of a button. Both have pros and cons and there’s not necessarily a right or wrong answer, but there are some things you need to consider before building a range to make sure you are providing your future customers with what they want and need. To better help you in the decision making process, here are some pros and cons for both outdoor and indoor shooting ranges.

And be sure to try out our Build Your Range tool.

Outdoor Ranges

PROS

Action Target Line of Fire with Swing Up TargetOutdoor ranges generally require less expensive equipment. An outdoor shooting range can be as simple as a shooting line and a dirt backdrop or as complex as a law enforcement proving ground with moving targets and realistic tactical simulations. Either way, the equipment you need for an outdoor range will probably be less expensive than an indoor range because you don’t need a building to house it in.

Outdoor ranges can provide a greater range of shooting with appropriate berms. While indoor ranges are generally limited to shooting straight ahead from a fixed position, outdoor ranges allow shooters to participate in tactical training with up to 180 degrees of firing mobility. The more flexibility your range offers, the more realistic your training scenarios will be.

In addition to increased firing mobility, outdoor ranges also allow for greater tactical training freedom. Training at an outdoor range can include multiple firing stations, a greater range of distance, vehicle scenarios, and terrain-based exercises.

With an outdoor range, you are less limited in the ammo you can use. While indoor ranges are sometimes restricted to bullets within a certain muzzle velocity and bullet type, most outdoor shooting ranges are virtually unrestricted. Some outdoor ranges are even capable of handling incendiary rounds and artillery fire. While training of this kind may not be necessary or even desirable at your range, the capability is available. Outdoor ranges can also more safely accommodate shooting steel targets.

CONS

Building an outdoor range requires expensive earthwork and soil engineering. Not all sites are immediately suitable for an outdoor shooting range and may require extensive excavation to ensure bullet containment. The less suitable the site, the more money you will have to spend to make sure the backdrop and containment systems meet federal regulations and local statutes. You also may have to bring in power, water, and sewage hook ups from a long distance away, thus increasing the cost and adding to the needed infrastructure of roads, parking lots, and other development.

Due to the open-air nature of outdoor ranges, however, complete bullet containment is usually impractical due to expense. This is why location is such an important element in the building of an outdoor range. Outdoor shooting ranges must be built in an area where an errant shot that goes over the backstop is incapable of doing damage; this is referred to as Surface Danger Zone (SDZ). This can require building the range in a remote area far from the city, and being far from civilization means your customers are going to have to travel a longer distance to use the range.

It is inherently difficult to contain lead and noise at an outdoor range, and as housing encroaches on formerly uninhabited areas, more and more outdoor shooting ranges are being shut down. While the location of your outdoor range may seem safe from housing development, conditions can quickly change and endanger the future of your range. You must try to plan for variables that could affect your outdoor range in the long term future.

Indoor Ranges

PROS

Because indoor ranges can easily be built in the middle of cities, they are much more convenient for customers. For commercial ranges, that means increased visibility and accessibility. For law enforcement, that means a cut in overtime costs for police departments because officers don’t have to travel as far as they would to train at an outdoor range. They can also easily train during inclement weather conditions that would be more difficult on an outdoor range.

Technological improvements are making indoor ranges a more viable option for tactical training. Ballistic doors can allow vehicles to enter the range for training scenarios, lighting can be adjusted to simulate daylight and low light situations, sound effects can be played over the loud speakers to induce stress or simulate a combat environment, and bullet traps like the Total Containment Trap from Action Target allow for increased flexibility in shooting across firing lanes or at moving targets.

For commercial ranges, an indoor shooting range can provide a significant retail avenue. When combined with a retail firearm and an ammunition store, indoor ranges can be highly profitable ventures. Customers are more likely to buy ammo at the range where they shoot and are more likely to buy a gun if there is an opportunity to try it out on a shooting range first.

CONS

Indoor shooting ranges are more expensive to build and require a building to house them. For an indoor range you need to either build a new building from scratch or find a building that meets municipal requirements for parking, sound, and zoning that can be properly retrofitted to house an indoor range. Indoor shooting ranges also often require a target retrieval system, ceiling baffles, fully ballistic walls, bullet traps, a ventilation system, and lighting. All together, the equipment and facility costs can greatly exceed that of an outdoor range.

Indoor ranges are sometimes limited in the caliber and type of bullet that can be fired, depending on the range equipment chosen. The use of old or home-made bullet traps and the increased risk of ricochet that comes with an indoor shooting range naturally limits shooting capabilities. While modern bullet traps provided by Action Target can handle up to .50 BMG, many older indoor ranges cannot allow the use rifle calibers because their old range equipment designs will not safely stop rifle rounds. Because of size and sound constraints, some ranges don’t allow rifle shooting at all.

Indoor ranges also require costly range ventilation systems to meet OSHA and EPA requirements. For the health of yourself and your future customers, I should mention that your typical local HVAC contractor usually cannot properly design and install the type of system required for a clean and safe indoor range that I would shoot in with my own family. Ask your ventilation contractor how many indoor range ventilation systems they have designed and also ask them what design criteria is required to meet OSHA and EPA requirements. If they cannot guarantee that their system will meet these requirements, you might be making a costly mistake.

Rely on the Experts for Help

Whether you are deciding to build an indoor or an outdoor range, I recommend you contact the Action Target representative in your region and they will be happy to answer any questions you have and will help you determine what type of range and what equipment will best fit your needs and budget. They build hundreds of new ranges every year and will be able to draw on their vast experience and resources to help advise you with your project.

Follow this link to try our tool to Build Your Range and get a quote!

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.