Proper training begins with proper facilities and equipment. For law enforcement agencies, the fiscal year is coming to a close – making now a great time to use that extra budget for needed range equipment, upgrades, and services.
For agencies looking to upgrade while still saving money, Action Target | Law Enforcement Targets offers a number of programs to help law enforcement departments supplement their budgets without skimping on their ranges.
Recycling brass is a great way to reduce costs without cutting into budgets – and if done right, can mean more money for the range. The Law Enforcement Target Brass Program allows departments to recover money on their spent brass by applying credit to their account. The department then receives credit that can be used toward any Action Target or Law Enforcement Targets product or service including portable targets, range services, spare parts, or even range upgrades. Credit earned through the program never expires and can be accumulated over time for larger purchases. One agency accrued over $60,000 through brass trade-in alone.
The process is simple: a range master collects the spent brass and securely fastens the containers to a pallet. The range master then contacts Law Enforcement Targets at 800-779-0182 and schedules a time for the brass to be picked up. The brass is picked up and sent to a local recycler, sorted, inspected and weighed. The freight cost will be taken out of the credit received. The range master is then contacted by Law Enforcement Targets with the credit amount based on the net weight of the brass which is competitively priced based on current commodity pricing.
Action Target | Law Enforcement Targets is a turnkey provider for Gun ranges and training facilities. With the Brass Program, departments can use the credit for range parts/services/range consumables including de-Lead products, eye and hearing protection, general use products or products for resale.
Guns and ammunition can also be converted to credit. Action Target works with PoliceTrades.com to help agencies receive revenue from ammunition, duty firearms, confiscated guns, and even restricted Class 3 weapons.
PoliceTrades.com works through a bidding process. An agency sends a list of firearms it is looking to remove, and PoliceTrades.com sends it to a bid network of Federal Firearms Licensed Dealers (FFLs). FFLs then bid, and the highest bid is presented to the agency for review. Once accepted, the agency ships to the FFL and receives credit toward Action Target products and services. This process works for both duty and confiscated firearms. A similar process is available for Class 3 firearms (select-fire and short barrel rifles and shotguns). PoliceTrades.com handles all of the ATF Form 5 transfer paperwork, so departments don’t have to worry about trudging through all of the red tape.
PoliceTrades.com also has a parts stripping and destruction program. Agencies can receive revenue through having old or confiscated firearms destroyed. Guns are stripped of valuable parts such as the slide, recoil springs, grips, and magazines while the serialized frame of the firearm is destroyed. The agency receives revenue from the parts as well as a certified letter detailing the serial numbers of the firearms and the date they were destroyed.
For more information on the brass trade-in program, the PoliceTrades.com programs, or any of Action Target’s products and services, call 801-705-9113.
With so many lives on the line, proper law enforcement firearms instruction is absolutely crucial to any police department’s ongoing training efforts. That is why Action Target has hosted its Advanced Law Enforcement Training Camp (LETC) for more than 20 years. This September, from the 9th to the 13th, marks another year as law enforcement departments from across the country and the world meet at Action Target’s headquarters for unparalleled advanced firearms training.
LETC is designed to aid department firearms instructors in their training effectiveness and skill – and to pass that on to officers in their own agencies. Classes are geared toward getting participants out of their comfort zones and pushing beyond their current skill levels. Past classes have enabled even the most experienced professionals to excel further and improve.
J.C. Boylan, Range Master from Maricopa County, Arizona, participated in LETC 2011. “The firearms training and range were excellent,” Boylan said. “I have been a firearms instructor since 1984 and trained with some outstanding trainers…I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor.”
Participants choose four eight-hour classes to attend from the 11 offered.
This year’s classes include:
Advanced Practical Handgun
Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol
Rapid Deployment Patrol Rifle Operator
Training for the Fight with the Pistol
Emergency Medical Response for Firearms Instructors
“The intensity of the conference was welcomed, and it was a true privilege to be among the world’s best instructors in the business,” Detective Juan Lopez said. “The training was beyond thorough, [Action Target’s staff’s] hospitality was over the top, and this training was hands down the most bang for your buck. The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream.”
A $500 tuition provides:
Four eight-hour classes taught by world class firearms instructors (choose from selection of 11)
Six meals (four lunches, BBQ dinner, and the closing banquet)
LETC “Dirty Harry” competition
LETC collectible T-shirt
Official certificate of completion signed by instructors
Collaboration with training professionals across the country
Attendees are required to bring their own weapons and ammunition. If the current ammunition shortage is preventing you from attending, please contact us as we may have a solution for you through Salt Lake Wholesale Sports for most common handgun and rifle calibers.
Registration is currently underway. Go to www.ActionTarget.com/calendar and follow the link under the “More Info” column for Sept. 9 – 13. Submission instructions are located at the bottom of the page. Contact Dallon Christensen at firstname.lastname@example.org for any registration questions or concerns including ammunition needs. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today!
While primarily geared toward law enforcement firearms trainers, all law enforcement are invited to attend. Join us for a week of top-notch firearms training!
Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products.
Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products. In the past, the company manually nested its parts, as Tyler Haderlie, an associate process engineer explains. “We were nesting our products on the burn tables manually, which would take up to an hour between burns.”
The process was not only time consuming, but so inefficient it left the company with a lot of scrap metal. The company decided to use TurboNest so a computer could figure out the best way to nest its parts. This helped Action Target significantly reduce its steel consumption. In addition, Action Target was able to take advantage of the CAM software’s advanced editing features.
“Before we purchased TurboNest we were seeing average torch-on times in the low 30 percent range. Now…we are averaging in the low 70 percent range on both tables! Our capacity, on these two tables, is better than it has ever been,” Haderlie explains. “TurboNest was the easiest, and smartest, investment we have made for the burn tables.”
TurboNest nesting software provides mechanized cutting users with an efficient and intuitive solution for profiling operations. The full-featured intermediate level nesting software is configurable to meet business needs, and backed by high quality technical support. Benefits of the software include better productivity, improved part quality, and increased cost savings. TurboNest also features a straightforward user platform, thoughtful screen layout, and intuitive navigation.
TurboNest has been one of the industry’s leading intermediate nesting software products for a number of years, offering best-in-class performance and reliability with a straight-forward, easy-to-use design. TurboNest is also a component of Hypertherm’s Built for Business™ Integrated Cutting Solutions,. Learn more about TurboNest at http://www.hyperthermcam.com.
This press release has been republished with the permission of Hypertherm.For more information, please contact Michelle Avila at PR@Hypertherm.com.
Writer Alex C. of The Firearm Blog, one of the most popular gun related blogs in the world, recently took an afternoon to check out Nashville Armory, Tennessee’s newest shooting range installment. Nashville Armory has only been open for a few short months but is already making a huge splash in the firearms community because of its friendly environment and unmatched range technology. The 15,000-square-foot facility boasts a huge inventory of guns, ammo, shooting accessories, and even a shooters’ lounge where customers can grab a snack and a drink. Besides the retail and amenities, however, Nashville Armory’s claim to fame is its advanced indoor shooting range. The indoor range features two 75-foot bays with eight lanes each, a Total Containment Trap from Action Target, bulletproof glass shooting stalls, wireless target retrievers from Mancom (a subsidiary of Action Target), and 75-cubic-feet a minute ventilation provided by Carey’s Small Arms Range Ventilation.
Over the course of my life, I have probably waddled into no fewer than twenty or so indoor gun ranges. I love a quick visit to an indoor range to test a few pistols, have a short bit of fun, and get out quickly because the facility is usually either too hot or cold (depending on time of year), filled with lead particles and spent powder in the air that seems to linger forever, or be so dark and dank that at longer ranges you can barely see the holes you punch in the target. I am proud to say that on the advice of a friend of mine I got to check out what I believe may well be the finest gun range I have ever set foot inside. On Monday, May 6th I hopped on a plane and flew from Dallas to Nashville to check out this facility that I had only seen a few photos of hoping that it would be all it was cracked up to be. Let me tell you that without a doubt, it was.
Gary is the owner of Nashville Armory, but you wouldn’t know it if you were an unassuming patron. You see, Gary says that he likes to meet all of his customers at the door with a smile taking to the Walmart-greeter method (his words, not mine), and immediately you feel welcome. This stands in contrast to some other gun shops/ranges where the staff makes you feel privileged for being allowed to patronize their establishment.
Now what makes Nashville Armory different you might ask? Well, I asked the very same question to Gary and he said simply this: “I wanted to set out and build the Apple Store of gun ranges; A one stop shop for firearms, equipment, classes, and training that would be family friendly and inviting”. Now that is a bold statement, but Gary has made it work and after the tour it is easy to understand how.
Red Dot Firearms of Layton, Utah, joins the short list of gun ranges in Davis County
PROVO, Utah – May 22, 2013 – Davis County, Utah, recently welcomed a new kind of business to one of its largest shopping districts. Now you can get all of your grocery shopping done and hit the indoor shooting range all in the same place.
Red Dot Firearms, located just off I-15 exit 331 in Layton, recently opened its retail gun store and a 25 yard indoor shooting range capable of handling both handgun and rifle rounds including .5o BMG.
“We are the only retail firearms store in the area besides some of the big box stores, and we were the first place ever to apply for an indoor range license in the county,” owner Denny Wanlass said. “We felt like it was time people in the area had another option.”
According to Wanlass, many shooters in Utah have started moving their weekend shooting ventures away from public lands due to wildfires and other concerns, which means a higher demand for indoor ranges like Red Dot Firearms.
“A lot of people just drive out to the desert to shoot, but last summer, several wildfires were blamed on target shooting. Whether true or not, it’s still driving many shooters away from the wilderness areas and indoors,” Wanlass said. “That combined with the closures of public land and the increase in gas prices make our indoor range the perfect alternative.”
Shooters transitioning from the outdoors also get the added benefit of a climate controlled environment and a ventilation system installed by Carey’s Small Arms Range Systems that exceeds NIOSH, EPA and OSHA standards.
“We wanted a good ventilation system because we take our customers’ health very seriously,” Wanlass said. “Just about every person who has come out of there has said, ‘I love being in a range where I can breathe!’”
“Throughout the course of our research, it was clear that there really isn’t anyone else besides Action Target that is worth using,” Wanlass said. “The equipment on our range is second to none, and that means our customers can shoot with complete confidence that their safety is never going to be jeopardized.”
Red Dot Firearms is now open Monday through Friday from 10 a.m. to 8 p.m. and Saturday from 10 a.m. to 6 p.m. Classes in concealed carry, personal defense, hunter’s safety and more will be held regularly.
When it comes to steel targets, it is important to understand there are crucial differences in the quality of the steel used to make the targets and the design of the targets themselves. In an age where it seems everyone “knows a guy” who can make steel targets for them out of a welding shop, understanding the facts about steel is even more important. Steel targets can be perfectly safe and a fantastic training tool if done right, but they can also be extremely dangerous if done wrong. Here at Action Target, we have been designing and manufacturing steel targets and tactical training systems for nearly 30 years. Here are some of the things we’ve learned along the way.
TRUTH – THERE IS A SIGNIFICANT DIFFERENCE IN THE QUALITY OF STEEL BEING USED
Unfortunately, there are steel targets out there that are poorly designed and are made of inferior steel. Homemade targets from local welding shops are usually the culprits, but some commercial target manufacturers use inferior steel as well. Because these targets are vulnerable to cratering, pocking, and general deformation, they are very dangerous and should be avoided. Any steel with a Brinell hardness rating under 400 falls into this category, including standard “T-1” steel with a hardness rating in the 300 range.
After many years of experimenting to find the best solution, most major manufacturers of dependable, high quality steel targets now use steel with a Brinell hardness rating of at least 400. A few premium quality manufacturers use steel with a higher Brinell hardness rating of 500 or even 550. Fewer than 10 steel mills in the world can provide quality AR500/550 steel. Action Target has direct relationships with many of these suppliers which allows us to purchase steel mill direct. Steel of this quality is always certified by the plant that created it, however, at Action Target we conduct independent hardness testing on every shipment we receive. If the steel does not meet our ballistic standards, we reject the entire order and send it back.
Other steel certifications like “Magnum Steel” or “Extreme Steel” are merely marketing terms added by the manufacturer. When all the rhetoric is boiled away, there are manufacturers who use steel that is not appropriate for targets, and there are those who use steel that is. Make sure you know the difference.
PROPER DESIGN IS CRITICAL
Even the best steel can’t compensate for poorly designed targets. There are several unavoidable principles that must be followed to create targets that are as safe and durable as possible.
TRUTH – SMOOTH AND TOTALLY FLAT SHOOTING SURFACES ARE ESSENTIAL FOR CONSISTENT SPLATTER PATTERNS
There are two things manufacturers can do to ruin the smoothness and flatness of a steel target. First, they can use inferior steel that will crater, pock, and deform. Second, they can put brackets, clamps, or bolts in the way of the shooting surfaces. Remember, anything that can be shot will be shot. Why is this an issue? Because you can do a reasonable job of predicting and protecting against a bullet’s splatter pattern when it hits a flat, uniform surface. If the steel is damaged or if anything else is in the way, all bets are off. Bullet fragmentation and ricochet are inherent and acknowledged issues when shooting on steel targets. Proper target design helps you address those issues with the highest degree of safety possible.
TRUTH – DISSIPATING A BULLET’S ENERGY IS SAFER AND HELPS YOUR TARGETS LAST LONGER
When a bullet strikes a steel target that is completely stationary at a 90-degree angle, all the bullet’s energy goes directly to weakening that point on the steel. If the target is completely stationary but is positioned at less than a 90-degree angle, a portion of the bullet’s energy at impact is deflected rather than absorbed. If the target is positioned at slightly less than a 90-degree angle AND the target is able to move on impact, a much larger portion of the bullet’s energy is deflected rather than absorbed.
NO STEEL TARGET IS INDESTRUCTIBLE
Without exception, every steel target out there today can be damaged. Steel hardness and proper design can both be defeated by misuse and/or abuse of the target.
TRUTH – THE BASIC DESTRUCTIVE FORCE GENERATED BY BULLETS STRIKING STEEL TARGETS IS HEAT
Excessive concentrated heat alters the steel’s hardness properties and results in damage to the target’s face. The amount of heat generated is proportional to the speed of the bullet, which is why rifles cause more damage to steel targets than handguns.
TRUTH – RIFLE DISTANCE ON STEEL TARGETS IS NOT AN EXACT SCIENCE
No matter what anyone tells you, shooting a steel target with a rifle – even at 100 yards – can damage your target, even if it has a Brinell hardness rating of 550. You must be very careful about your choice of steel and ammunition! Even with 550 Brinell steel and the target mounted at a significant angle, some damage is still possible, even at 100 yards. For best results, use only steel targets that are specifically designed for use with rifles.
With so many complex variables like ammunition type, rifle manufacturer, barrel length, bullet velocity and so on, it is virtually impossible to establish a set distance for shooting rifles on steel targets. To determine what works best with your specific equipment, we suggest the following: Fire a test shot from 100 yards and then examine the target. If there is no damage, move in a few yards and fire another test shot. Repeat the process until you find the optimal distance for your combination of rifle and ammunition. Some people may be comfortable with a certain amount of dimpling on the steel. Minor damage to the shooting surface will not create a shooting hazard if you are shooting at 100 yards, but if can be very dangerous if you choose to shoot at close range with a handgun on the same target. Even if your steel targets have only minimal rifle damage, they should never be used for closer distance handgun training.
TRUTH – SHOTGUN SLUG DISTANCE ON STEEL TARGETS MEANS 100 YARDS MINIMUM
Shotgun slugs have the greatest potential for bodily harm to the shooter due to the sheer volume of lead that can be returned from damaged or poorly designed steel targets. Stay back!
TRUTH – FRANGIBLE AMMUNITION REQUIRES THE SAME QUALITY STEEL AS REGULAR AMMUNITION
Many types of frangible ammunition, particularly for rifles, are lighter than regular lead ammunition. Remember that lighter bullets can mean greater speed, which means more heat, which can mean damage to your steel target. Just because frangible ammunition is designed to break up on impact doesn’t mean the distance requirements do not apply. You should follow the exact same rules with frangible ammunition as you do with any other.
TRUST THE EXPERTS
When it comes to your safety, don’t settle for the advice of your local welder. Steel targets can be fun and safe as long as they are made of quality steel and designed to produce predictable splatter. In fact, steel targets can be one of the greatest tools for firearms training, but they have to be manufactured correctly. Shooting on poorly designed targets made of inferior steel can result in severe bodily harm. Here at Action Target, your safety is our biggest concern. We have decades of experience manufacturing steel targets, and we constantly conduct ballistic research to make sure the steel we use meets our standards and your expectations. If you are looking for a steel target, trust us to point you in the right direction.
Building a shooting range can be a daunting task. There are so many different things to consider and decisions to make that it can become a little overwhelming. One issue that seems to confuse potential range owners the most is bullet containment. Without a doubt, bullet containment is the most important aspect of every indoor and outdoor range. Proper containment of fired rounds means safety for your employees and customers, but with so many different types of bullet traps available on the market that promise to do this or that, choosing the right system can be hard. The purpose of this article is to provide accurate information and valuable education by examining various bullet trap theories, technologies, and applications in an objective manner.
The following information represents the views and opinions of Action Target based on our experience and observations. You are encouraged to conduct your own research and speak with other users about their experiences with the various bullet trap technologies presented.
Rubber Lamella Trap
With this trap, tightly grouped rubber curtains or lamellas are hung from a support structure to create a bullet stopping barrier. As bullets pass through the layers of rubber strips, their energy is dissipated until they come to a stop. A steel plate is mounted at the back of the trap to block rounds that make it through the lamellas.
Because rubber is destroyed every time you shoot into it, the rubber strips are quickly shredded under any kind of moderate to heavy use. One of the most quoted features of rubber traps is that bullets don’t fragment on impact like they do on steel. This is true until bullets start impacting other bullets already embedded in the rubber.
Regardless of the application, the use of a rubber bullet trap introduces a very real fire hazard that must be considered and dealt with appropriately
The benefits of a lamella trap include its small floor space requirement, and the ability to capture some bullets whole.
Weaknesses include high maintenance costs, fire hazard, messy appearance, and the restriction of low volume shooting only.
Vertical Rubber Granule Trap
Another European design uses a large steel chamber filled with chopped rubber and a penetrable rubber sheet across the front the keep the rubber granules in place.
The trap works the same way a sand berm works, except the sand is replaced by granules of chopped rubber and the face of the trap is vertical. Like the rubber lamella trap, the front skin of the rubber granule trap is permanently damaged each time a bullet is fired into it.
As larger and larger holes are created in the front skin, rubber granules can spill out and large bulges can develop as the structural integrity of the trap is compromised. Regular patching and repair is often required to keep the granules in the chamber.
As the granules settle, areas of dangerously low density can form at the top of the trap causing rounds to pass through the rubber and escape out the back. To clean the trap, bullets must be mined and separated from the rubber then disposed of properly.
The benefits of a vertical rubber granule trap include its small floor space requirement, the ability to capture some bullets whole, and reduced lead dust levels.
Weaknesses include massive ongoing maintenance, service costs, fire hazard, and the restriction of low volume shooting only.
Rubber Block Trap
The rubber block trap is similar in concept to the rubber granule trap, except the rubber granules are molded together to form a solid object. The rubber blocks are stacked on top of each other to create a wall that serves as the bullet trap. When a bullet is fired into the blocks, it is stopped and stored within the block itself. Like all rubber traps, the blocks are damaged with every shot and large holes can quickly develop, severely limiting the trap’s ability to stop bullets. As the holes get larger, the blocks get weaker and the whole wall tends to collapse under its own weight.
The benefits of a rubber block trap include its small floor space requirement and the ability to capture some bullets whole.
Weaknesses include UV breakdown, significant ongoing maintenance, fire hazard, and structural collapse.
Wet Funnel Trap
The wet funnel trap incorporates gently sloping steel plates that reduce bullet fragmentation on impact. As bullets hit the plates, they are directed to the narrow end of the funnel and enter a deceleration chamber where their energy is dissipated.
While the upper impact plates remain dry, the lower plates are constantly flooded with a water and oil mixture that is intended to lubricate the steel. The water is continually recycled as it flows down the plates and into a holding tank where it is electrically pumped out and again sprayed on to the plates.
On indoor ranges, some wet trap owners report that the increased humidity can leave an oily film on the rest of the range and may cause HEPA filters in the ventilation system to clog. They have also discovered that frangible ammunition can cause problems because the powder created by disintegrating bullets mixes with the water and hardens into a cement-like substance that requires an extremely difficult cleaning process.
It has been recommended to treat the water with chlorine to prevent algae in warm climates, and antifreeze to prevent freezing in colder climates. These substances combine with the water, oil, and lead, and can create a significant hazardous waste problem.
The benefits of a wet funnel trap include the durability of steel, reduced bullet fragmentation, reduced lead dust levels, and the ability to handle larger calibers.
Weaknesses include its higher cost, large floor space requirement, water treatment chemicals, increased humidity, problems with frangible ammunition, maintenance of the electric pumps and filters, and its nonmodular construction.
Vertical Funnel Trap
Instead of a continuous horizontal funnel, this trap uses a series vertically oriented funnel boxes to gather the bullets. As with a horizontal funnel, bullets are deflected by the impact plates into a deceleration chamber at the back of the trap where they are collected and stored.
The angles of the impact plates are not as severe as a venetian blind or escalator type trap, but they are more severe than other modern steel traps so bullet fragmentation on impact can still be an issue.
As individual chambers are mounted next to each other, vertical edges that run from the top to the bottom of the trap are created. These edges can pose a significant ricochet hazard. Additionally, the individual chamber design prohibits any cross-lane shooting and greatly limits the flexibility and functionality of the trap as a whole.
The benefits of a vertical funnel trap include the durability of steel, easier lead collection, and a smaller floor space requirement.
Weaknesses include bullet fragmentation, no close-range shooting, and no cross-lane shooting.
Rely on the Experts for Help
There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.
Panteao Productions, known for its in-depth firearms training videos, will be coming out with a new Make Ready DVD in the near future on .22 rimfire training featuring the expertise of TV host Michael Bane and 30-year IDPA and USPSA veteran competitor Tom Yost. To film the training video, Panteao Productions exclusively used Action Target’s new Rimfire Steel target line and even filmed a brief endorsement from Michael Bane. Watch it here:
For many years, bullet trap technology has been mired in confusion, misunderstanding, and misinformation. The various approaches to bullet containment and disposal have become as diverse as they are numerous. The purpose of this article is to provide accurate information and valuable education by examining various bullet trap theories, technologies, and applications in an objective manner.
The following information represents the views and opinions of Action Target based on our experience and observations. You are encouraged to conduct your own research and speak with other users about their experiences with the various bullet trap technologies presented.
The sand or dirt berm is the oldest and most basic type of bullet trap. It uses the mass of the berm itself to stop and store bullets, and on outdoor ranges it can literally be the side of a mountain. On indoor ranges however, some type of structure or barricade is used to support the berm and hold back the sand.
On ranges where qualification or other events where tightly grouped shooting patterns are common, concentrations of lead called hot spots can form behind the targets causing subsequent shots to ricochet and bounce back toward the shooter. In order to recover spent bullets, the berm must be mined and the lead separated out. A certain amount of the sand will be contaminated and must be replenished each time the trap is cleaned. Sand and dirt berms are coming under increasingly harsh environmental scrutiny due to high lead levels in the ground around the trap and the tendency of the lead to seep into surrounding ground water.
The benefits of a sand berm include low cost, relatively low maintenance, and the ability to use any kind of ammunition.
Weaknesses include potential environmental hazards, expensive mining, and hot spot ricochet.
Pit and Plate Trap
With this application, a steel plate is used to redirect bullets into a bed of sand. The steel is often called a “smash” plate because the acute angle—in this case, anything greater than 25 degrees—causes bullets to smash into small pieces on impact before they are scattered on the sand below.
Because the lead fragments rest mostly on top of the sand, this trap must be cleaned frequently by mining the lead from the sand and disposing of it properly. Under moderate to heavy use, a thick lead build-up can develop in the back corner of the trap causing bullets to be deflected back toward the shooter.
The benefits of a pit and plate trap include lower initial cost and simple installation.
Weaknesses include bullet fragmentation on impact, lead build-up, ricochet, and high maintenance.
Water and Plate Trap
The water and plate trap is similar to the pit and plate trap, except the sand is replaced by a large trough of water. Bullets still fragment into small pieces after impacting the smash plate, but with this system, they splash into the water and sink to the bottom of the trough. To retrieve the lead, you must shovel or scoop it from the water and dispose of it properly. The water in the trough must be replenished due to evaporation, and the evaporation can cause increased humidity on your range and problems with your ventilation system.
The benefits of a water and plate trap include lower lead dust levels and no ricochet off other bullets.
Weaknesses include bullet fragmentation on impact, maintenance of the water, and the limitation to indoor use only.
Venetian Blind Trap
This older application uses a series of angled steel smash plates to redirect bullets to the back and bottom of the trap. Some versions of this trap have the smash plates mounted loosely to help absorb some of the bullets’ energy, but the acute angle of the plates can still cause significant fragmentation. To keep bullet splatter from bouncing back at the shooter, rubber curtains are often mounted across the entire face of the trap.
Because rubber is destroyed every time you shoot into it, these curtains must be replaced or patched frequently to maintain their effectiveness.
The benefits of a venetian blind trap include the durability of steel, no sand or granules, and a small floor space requirement.
Weaknesses include bullet fragmentation on impact, splatter and ricochet, no close-range shooting, and maintenance of the rubber curtains.
This is another old-fashioned steel trap that uses steeply angled smash plates to stop bullets and direct the fragments to an open collection area. Some manufacturers recommend that the impact plates be coated with oil to provide lubrication and reduce fragmentation. This oil can be washed away into the surrounding soil if the trap is not protected from the elements in outdoor applications.
The same system of protective rubber curtains may also be necessary with this trap due to the acute angle of its steel smash plates.
The benefits of an escalator trap include the durability of steel and no sand or rubber granules.
Weaknesses include bullet fragmentation on impact, no close-range shooting, maintenance of the rubber curtains, and poor lead storage and collection.
Rely on the Experts for Help
There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.
I was first introduced to live fire shoot house training in 1986 at the world famous Gunsite Academy in northern Arizona. I had already been a Denver, Colorado, police officer for more than 10 years and was then a member of its full-time special weapons and tactics team (SWAT). Prior to transferring to SWAT, I was a patrol officer assigned to the northeastern quadrant of the city and county of Denver.
As a police officer, I had to search many businesses after silent alarms had been tripped as well as respond to calls that put me inside someone’s house. I had been trained to conduct building searches and how to handle calls inside structures, but I had not been exposed to firing live ammunition in that training arena. Was I sufficiently trained to conduct such police actions? I believed I was, but my eyes were opened to a higher level of training that my department had not exposed me to.
In 1993, my department received a civil judgment against it for not providing adequate training to its police officers. My department had not provided “periodic target course shoot/don’t shoot live training under street conditions, particularly for officers on the front line.”1 We had required our officers to qualify once a month (later changed to quarterly) on a live fire course on a square range. This traditional range is exactly the same as all firearms ranges in the country used for law enforcement qualification and training. But our qualification courses did not require decision making, had little to no movement by the shooter, and was performed under adequate lighting conditions. The qualification target would turn and face the shooter which initiated the officer to present his/her weapon and fire the required number of rounds into the target before it edged away. This is the standard for all law enforcement agencies in the country. Then, some type of score is given for the officers’ records. If the officer passed, no further action was required. No additional training was given.
We know today that periodic qualification is just the beginning for our officers’ records. Continuing education is required in subject areas such as changes in the law or department regulations relating to the use of force, other options available other than the use of deadly force, and the list goes on. We now know we have a responsibility and obligation to expose our officers in training to as many situations as possible that they may encounter on the street.
If you believe you do have a responsibility and obligation to train your officers to the highest possible level, and your officers may find themselves in a structure like a building or house or business, then you need a live fire shoot house.
Historically, live fire shoot houses have been made out of old automobile tires, plywood, cinder blocks, and other material that stops bullets. My SWAT team even made portable bullet traps that allowed us to make any building into a live fire shoot house. With today’s modern technology in clean ammunition and live fire shoot house construction, we have no excuse not to train our officers in live fire indoor simulators.
Companies such as Action Target make an excellent portable bullet trap. Its design and construction allow law enforcement agencies to tailor a structure to their environmental and economic needs.
I call it the “pay now or pay later” program. You can either pay now to build an indoor live fire simulator or you can pay later for not providing this level of training to your officers. You make the decision. If it was my decision, I would pay now. I would play every possible card in my deck to get a live fire shoot house.
Contact Action Target for options about getting your shoot house. I am confident that they will help you with your needs.
About Bob Schneider
Bob Schneider retired from the Denver, Colorado, Police Department after 21 years of service. He spent 18 years assigned to his department’s full-time special weapons and tactics team. He is a certified firearms and less-lethal weapons instructor and has taught classes to federal, state, and local law enforcement officers as well as to U.S. and foreign military units here and overseas. Bob has developed several firearms and tactics courses to include training scenarios that are being used by popular simulator manufacturers. He currently lives in Denver, Colorado, with his two sons, Dylan and Jake.
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.
1. Zuchel v. City and County of Denver, Colo., 997 F. 2d 730 – Court of Appeals, 10th Circuit 1993.
The PCERJ range in Rio de Janeiro, Brazil, marks a milestone for Action Target’s growing international program
PROVO, Utah – April 9, 2013 – Action Target recently installed a new shooting range in Brazil for the State Civil Police of Rio de Janeiro (PCERJ). This is the first range built by Action Target in South America and marks a milestone for the company as it continues to branch into international markets.
“Opening the doors to South America was a big step for us,” Action Target’s Director of International Business Development Adam White said. “I think the Brazilian government understands training facilities of this kind are essential for progressive, effective training, and we hope to continue to work with them in the future.”
The new range was purchased by the PCERJ in a push to increase training standards for state and local law enforcement, but will also support training for special operations units from other states around Brazil as well. It features an open air 11-lane shooting range with user-friendly target retrieval systems from Mancom and a nine-room shoot house facility. To ensure bullet containment, the new range also includes a steel funnel bullet trap and safety baffles which provide ballistic protection for the shooting area.
“There is no roof on the range to allow for natural ventilation, but the safety baffles we installed also make sure no rounds have the chance to escape,” White said.
One aspect of the range that is especially important to the Brazilian government is its effect on the environment. The PCERJ range utilizes technology from Action Target to ensure lead dust and debris are safely contained and collected for recycling.
As a bullet strikes the armor steel plate of the Total Containment Trap (Action Target’s patented steel funnel bullet trap), it is forced through the small horizontal opening in the middle of the funnel.
Once it has passed through the opening, the bullet enters the deceleration chamber where it spins until it loses energy. The bullet then falls into a trough where it is funneled into one of many plastic canisters.
“The canister lead collection system is simple but extremely effective,” White said. “Once the canisters (which are just 5-gallon buckets) get about two-thirds of the way full, you can just pop it off, put a lid on it, and it’s ready to be recycled. None of the range personnel ever have to come in direct contact with the lead, and it’s easy to maintain.”
The threat of lead dust created by the impact of the bullet is also eliminated through a Dust Collection Unit which uses negative pressure to pull dust and air-borne toxins toward the rear of the bullet trap where it enters a filtering system. This system removed 99.98% of lead and other materials before the air is released into the environment.
Brazilian officials are also grateful for the safety the new range will provide officers during training situations. The old facility often used wood as backstops for shooting drills and presented a significant ricochet danger for trainees.
The new range allows for nearly limitless use of tactical weapons from handguns to fully automatic rifles with complete containment. That assurance makes for a healthy environment where law enforcement trainers can push officers to the limit without putting them in harm’s way.
And Rio de Janeiro’s law enforcement officers will certainly be pushed to the limit as they run intensive tactical drills in the new nine-room Modular Armored Tactical Combat House (MATCH). Equipped with a catwalk and ballistic walls, law enforcement teams can now practice essential close quarter skills like room clearing and hallway navigation with live fire weapons while under close watch from above.
The PCERJ range’s grand opening will be held at the end of June when it becomes fully functional as a law enforcement training facility, but tours have been ongoing for those attending the LAAD Defence and Security International Exhibition held this week in Rio de Janeiro.
With more and more companies and individuals manufacturing steel targets, the water has become increasingly muddy where accurate information is concerned. With technical data provided by the American Iron and Steel Institute in Washington D.C., this report is designed to cut through the recent hype and establish a basis of fact for accurate evaluation and comparison.
What Is Steel?
Steel is an alloy metal composed of iron and varying amounts of carbon and/or other elements such as chromium, nickel, tungsten, manganese, and so on. Steel with specific properties and characteristics is created by adjusting the overall chemical composition or by altering the various production processes such as rolling, finishing, and heat treatment. Because each of these factors can be modified, there is potentially no limit to the number of different steel recipes that can be created. Currently, there are over 3,000 catalogued grades or chemical compositions of steel available. Steel can utilize a wide variety of alloying elements and heat treatments to develop the most desirable combination of properties.
Steel Hardness and Quality
For steel targets to be functional and safe, they should be made of high quality through hardened steel that has a Brinell hardness number (BHN) of at least 500. The steel must also provide sufficient strength, toughness, and impact resistance. The Brinell hardness test depends upon the resistance offered to the penetration of a carbide steel ball (1.6 mm diameter) when subjected to a weight of 12.6 kg. The resulting hardness value is computed as the ratio of the applied load to the area of the indentation produced. This test is accepted as a worldwide standard for measuring the hardness of steel.
Truth – There are 2 Factors that Affect the Hardness of Steel
The first is the amount of carbon and other alloying elements in its chemical composition, and the second is the manner in which the heating and cooling of the steel is manipulated. These factors are determined at the most fundamental level, and affect the finished steel as a whole.
Truth – Steel Hardness is a Critical Issue
The hardness of the steel is critical because only a smooth surface will generate predictable splatter patterns. Steel that is not sufficiently hard can develop pits, craters, dimples, and other hazardous deformations. When a bullet hits one of these deformations, it is impossible to predict where the splatter will go, thereby creating an unacceptable
There are many steel mills located around the world, but only a select few are able to produce steel that is hard enough and of sufficient quality to be safely used for steel targets and equipment. Action Target has a list of major producers of Steel that meet quality specifications. Each of these companies may have minor proprietary differences in their production methods, but they all must make sheets of hard steel in essentially the same way. Nevertheless, some suppliers of targets and shooting range equipment attempt to muddy the water and create perceived differences in steel quality where none exist. One particularly misleading claim refers to a certain company’s use of through hardened steel as opposed to merely surface hardened AR500 steel allegedly used by everyone else. We state the following with all possible force:
1. Action Target uses only high quality, through hardened steel with a Brinell hardness rating of at least 500, and we use it in every one of our ballistic steel products.
2. Action Target can also provide through hardened steel targets and other steel products with certified Brinell hardness ratings of 550 and even 600.
3. Despite the inaccurate claims, AR500 steel is NOT surface hardened. It is through hardened. Witness the quotes listed below from steel suppliers around the country.
Heflin Steel – Heflin REM 500 abrasion resistant plate is a premium grade wear plate, ideal for extreme abrasion coupled with resistance to impact. REM 500 plate is through hardened up to a 3″ thickness for maximum hardness and abrasion resistance.
Benco Steel – AR500 is a through hardened steel with high hardness for use where there is severe impact and abrasion.
(These companies are steel suppliers, not manufacturers or producers. They buy steel from the actual manufacturers like HARDOX / SSAB, and then re-sell it to their own customers.)
4. Any statements contrary to those above are simply untrue.
Be careful not to get caught up in the “more is better” mindset. Just because a Brinell hardness number (BHN) of 500 is good, it doesn’t mean a rating of 700 is better. While you must use steel that is hard enough for the task, going overboard only impacts your checkbook and not the product durability. For example, ballistic tests have shown that the performance difference between steel with a 500 BHN and steel with a 535 BHN is so small that you can’t tell the difference with a bullet but only with a gauge. Also be aware that you can actually use steel that is too hard and too brittle for ballistic training purposes.
</ br> Shop All Our Steel Targets
Action Target engineers are doing more on the beaches of Florida this spring than just surfing or getting a tan: they are designing the biggest bullet trap ever built.
Lotus Gunworks of Jensen Beach, Fla., will be opening its doors next week and inviting shooters to try out its new double-decker shooting range featuring a two-story steel funnel bullet trap. Nicknamed the Lotus 8/11 for the number of steel panels used to create it (eight panels on the bottom slope and 11 panels on the top slope), this version of Action Target’s Total Containment Trap is the first of its kind.
“No one has ever seen a range like this before,” Lotus Gunworks’ Director of Operations Robbie Abell said. “We’re truly making industry history.”
Abell stumbled into the gun industry a few years back when he and a family member decided to go in on a gun store. It seemed like a crazy idea, he said, but with a little bit of luck and ingenuity, they just might be able to make it work.
“We spent about eight months riding around different areas and looking at gun ranges,” Abell said. “After some research, we ran into Action Target and were introduced to the local shooting range consultant Robb Anderson. After that it was a no-brainer, so we freight trained forward.”
They found an existing building in Jensen Beach that met their needs but quickly ran into issues when it became apparent there would not be enough room for two adjacent ranges and a gun store. Abell did not want to cut back on the number of ranges, so the only option was to make a double-decker range where both levels shot into the same bullet trap.
“It hasn’t ever been done before, and at first, the answer was that it couldn’t be done,” Abell said. “I believed there had to be a way, and after three weeks of pushing, I got a call from Robb at Action Target saying, ‘We think we might be able to do this.’”
The answer was to extend the Total Containment Trap (usually just 8 feet tall) to a whopping 19 feet and to mount steel cross beams to support the Mancom Touch ‘N’ Go target retriever system.
With the equipment issues resolved, the next hurdle was proper ventilation to prevent customers and employees from being exposed to hazardous lead dust. The sheer size of the room presented a unique challenge, so Lotus Gunworks enlisted the help of industry ventilation specialists Carey’s Small Arms Range Ventilation.
Despite doubts that a range that tall could be ventilated at all, Carey’s managed to create a system that not only met environmental standards, but exceeded ventilation standards for even federal shooting ranges.
“The air flow in the upper level was the best I have seen on any range, and the airflow on the bottom was also very good,” Carey’s controls and commissioning tech Mark Hanson said. “This was one of the easiest range ventilation systems we’ve installed.”
Aside from being environmentally safe by completely replacing range air every 80 seconds, all of the filtered air pumped into the range is refrigerated, which, according to Abell, is a pretty big deal in Florida.
“We want this to be the most comfortable range possible,” Abell said, “and we’re doing that with refrigerated air, great lighting, great service and friendly employees. We want people to come and stay. We want this to be a destination point where you hang out for the day.”
Lotus Gunworks is especially friendly to new shooters with a Ti Training simulation system that allows those completely new to shooting to try it out on a real gun equipped with a laser before hitting the range. Friday night fun shoots will also allow people to try out a variety of firearms including fully automatic rifles.
The range is expected to open for business the first week of April and will be holding a grand opening celebration April 20.
Much has been written about precision shooting in the world of combat skill development and pistol shooting in general. Perspectives and definitions of how and why we hit the intended target vary so greatly that two people involved in a heated discussion regarding precision shooting may be very parallel in their thinking, but they don’t recognize it. In this article, I will talk about how and why our views concerning this subject work. Ultimately, the goal is to bring us all a little closer in defining this controversial subject and understanding what we need to see in order to deliver a successful shot.
All of my training methods stem from simplicity in firearms training. I like to cut through all of the fluff, and present concepts that make sense and are easily reproducible by the average shooter. Most of us subscribe to the age old premise that most likely originated with the invention of firearms in that the objective of shooting is hitting your target.
Let’s start by discussing the two absolutes of hitting a target. They are muzzle management and trigger finger discipline. Since the bullet exits the muzzle on the way to the target, it seems likely that from zero to fifty yards (plus or minus), if the muzzle is pointed at the target when the bullet exits, then we will have ourselves a hit where we want it. Trigger finger discipline refers to how we release the bullet toward the target. If you stabilize the muzzle of the pistol on the target and operate the trigger without disturbing that stability, you will experience success. Make sense? My students think so!
Precision shooting is a total mystery to some simply because they are confused about what they must see to consistently hit the target. Sight alignment and sight picture are two regularly used terms in the precision shooting world, but they aren’t always fully understood. Sight alignment is nothing more than the front and rear sight as viewed by the eye. Perfect sight alignment is the front sight vertically and horizontally centered in the rear sight notch. Sight picture is the target, front sight and rear sight as viewed by the eye. Perfect sight picture is the front sight centered vertically and horizontally in the rear sight notch superimposed on the desired point of impact of the target.
In studying human vision, we find that the eye can clearly focus on a single plane, plus or minus an inch or two. Everything else ranges from a little to a lot out of focus. Relate this to a camera lens. The camera has clarity at its primary point of interest and everything closer or further away is less than perfectly clear. A little known fact is that the eye can pick the center of any object, regardless of its shape. It can do this without having total visual clarity of the object and can be accurate down to one minute of angle (a half inch circle at fifty yards).
Now, let’s take a closer look at how and why precision shooting works. The muzzle of the pistol must be square with the target to hit the target. Think perpendicular with a very slight upward angle to account for the effects of gravity on the bullet, and horizontally centered. We use our sights as a guide to position the muzzle on the target. The more precisely we align our sights, the closer the muzzle is to square with the face of the target, and the more likely we will hit our desired point of impact, assuming that the pistol is already zeroed. The clear focus on the front sight as viewed through the slightly out of focus rear sight allows us the best chance to position the muzzle square to the target. The target should be out of focus, but its shape should be apparent. As stated above, the eye will automatically find the center of any object.
What this boils down to is that precision sight alignment will square the muzzle (where the bullet exits the gun) on the center of the target, which our eye automatically finds, for a hit in the desired location.
Bull’s-eye shooters that shoot the blank side of their target and shoot better groups than when they are shooting the target side prove the concept that the eye will naturally find the center of an object consistently. By keeping the eye focus on the sights through the release of the shot, the muzzle remains square with the target, and a consistent impact point is hit again and again.
A simple and extremely effective sight picture that we developed for the aged-eye shooters (those in bi-focals and tri-focals) has become the standard sight picture for all of our students who aren’t happy with their present method of hitting the target where they want to. We recommend a dot on the front sight and the widest notch available for the type of rear sight to be used. This allows us to use the eye’s natural ability to center round objects in square openings with incredible precision. We zero the pistol for the strike of the round to hit whatever we put the front sight dot on, just as we would a red dot sight system. The regimen is to center the dot in the rear sight notch and float the dot on the target. With a smooth trigger press to release the shot, the thrill of a center hit is felt again and again.
EDITOR’S NOTE: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.
About George Harris
George Harris has spent his entire adult life working in the world of firearms. For over 30 years he has been a successful and motivational educator and trainer in all aspects of small arms. His simplistic approach to firearms training has an unarguable track record in extracting performance from his students of marksmanship, tactics, and maintenance.
As a business developer in the firearms field, George co-founded the world renowned SIG Sauer Academy and led it to become a profit center before retiring after twenty-one years of service.
George has the enviable record of leading industry test programs for multiple government and military agencies achieving successful results and contracts for firearms 100% of the time.
Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics, and aesthetics.
George has served as the subject matter expert involving firearms and related matters on television, radio, and in legal proceedings.
Among his personal accomplishments, George earned the coveted U.S. Army Distinguished badges for both Service Pistol and Service Rifle. He also coached and was a firing team member of the World Champion U.S. Army Reserve International Combat Team before retiring with 40 years of continuous Military Service.
Since it was founded in 1986, Action Target has had the pleasure of working with some of the greatest innovators in the industry from mechanical engineers to world-renowned law enforcement trainers. Each has left a unique impression and, in some cases, has even shaped the future of the company.
One man who has played a significant role in influencing the culture of life-long training at Action Target is Clint Smith of Thunder Ranch. As a seasoned veteran and avid proponent of realistic scenario training, Clint has made a name for himself as one of the greatest firearms trainers in the world. This year marks 20 years of working closely with Action Target to create the most innovative and effective training methods available today.
Clint’s natural ability to teach makes it seem almost effortless for him to convey difficult concepts to his students, but his experience is what has made him one of the greatest trainers in the world. Clint served two tours in Vietnam as a marine and worked in law enforcement from 1970 to 1980 as director of the firearms training division, S.W.A.T. team member, and precision rifleman. After leaving law enforcement, he entered the civilian arena as operations officer for the American Pistol Institute at Gunsite Academy where he was dean of instruction.
Three years and several curriculum developments later, Clint decided to take his unique training techniques on the road as president of his own business called International Training Consultants.
“There’s always the need to take the training to the people, so from 1983 to 1993, I spent most of my time on the road conducting trainings across the country and internationally as well,” Clint said. “When conducting trainings on the road, I started using all Action Target products because they were so portable. That portability made it so I was able to make a home wherever I went. I would just show up in a large van or with a trailer full of steel targets and have a full range set up in an hour or two.”
Before long, Clint’s portable training program was nationally recognized for innovative courses in urban rifle, shotgun, precision rifle, and various handgun formats. The more places he visited, the more popular his program became. All of the traveling eventually took its toll, however, and in 1992, Clint decided it was finally time to find a home.
“I loved the flexibility of being out on the road where I could bring training to anyone who wanted it, but in order to conduct more advanced training, I need my own setup,” Clint said. “The redeeming value of being able to have my own facility was that I was able to control the environment. I was more comfortable there because it was my home. And when the trainer is comfortable, the students learn better.”
Along with settling down at a permanent facility, Clint’s training company also got a facelift.
“When we moved to Texas in the early ‘90s, we decided to update the name from International Training Consultants to something with more kick to it,” Clint said. “We had a popular training drill called Rolling Thunder, and since we’d settled on a ranch in Texas, we called it Thunder Ranch.
Thunder Ranch officially opened in 1993 with five outdoor ranges including 300-yard and 1,000-yard rifle ranges, two classrooms, a computer controlled Hogan’s Alley nicknamed Thunderville, a four-story tower that housed additional indoor ranges, and two tactical shoot houses with movable walls.
“Everything on the ranch was done with Action Target equipment,” Clint said, “and at the time, it was the premier training facility of the private sector. You couldn’t find better anywhere.”
The program was set up with five-day courses on various firearms training techniques being offered to the general public. Word spread and before long, Thunder Ranch instructors were training 1,500 people a year.
In addition to civilian courses, Thunder Ranch also accommodated the occasional specialty course for law enforcement. The ranch’s training facilities were put to the test in 1996 when Action Target held its annual Law Enforcement Training Camp at Thunder Ranch. More than 120 law enforcement officers descended on the ranch for an entire week of intense training and informative seminars.
Nearly every aspect of law enforcement firearms training was covered from team tactics and police equipment to semiautomatic shotgun techniques and submachine gun deployment. Clint personally taught several of the courses along with other renowned law enforcement trainers.
Less than a year after opening Thunder Ranch, Clint began working with Action Target to create new training products to meet the needs of his students including the Portable Bullet Trap and a reactive target system that was both affordable and realistic. He wanted to see how close he could take his students to a real life confrontation without actually putting anyone in danger. To do that, he needed a moving target that looked and reacted like a real threat.
“Most active shooter situations aren’t that difficult from a marksmanship standpoint,” Clint said. “The difficulty comes from mental blocks and an elevated heart rate. If I can put my students in situations where they are constantly training under mental and physical stress, they will be so much more prepared for a real world situation.”
The solution was a 3D cardboard torso target made reactive through the use of balloons which could be blown up in the head, chest, or lower abdomen cavities. When inflated, the balloons put pressure on the steel rebar that runs through the middle of the target and hold it up by pressing against the sides of each of the three cavities. As soon as the balloons are popped, the target no longer has anything to hold it up and falls to the ground.
Clint built a platform to house his new 3D Target training scenario with a PT Runner to add the realism of a charging or moving threat. No longer were his students just firing into an unreactive piece of paper, but they were firing at a moving target that looked and reacted like the real thing. As their heart rates and stress levels increased, students were forced to focus on their sights and aim for strategic kill zones. Shooting it anywhere wouldn’t bring it down, just like an actual assailant.
Inspired and designed by Clint Smith, the 3D Target has been an essential part of law enforcement training programs nationwide for nearly a decade. Clint continues to work with Action Target on new product developments and acts as a consultant to the company on training methods.
Thunder Ranch Today
Thunder Ranch remained in Waller, Texas, from 1993 until 2004 when operations were moved to southern Oregon. Clint Smith purchased 800 acres of land just outside of Lakeview and built brand new facilities from the ground up with equipment provided by Action Target. Though smaller, the new Thunder Ranch allows Clint to get back to doing what he loves.
“The bigger the business got in Texas, the less I was able to actually teach,” Clint said. “In Oregon, I get to interact with people one-on-one, and that’s what I want. I personally teach all of the classes.”
Courses are now only three days long and classes are smaller, but Thunder Ranch still boasts state-of-the-art training facilities and more than 400 trainees a year. Current classes include defensive handgun, urban rifle, team tactics, home and vehicle defense, mid range rifle, defensive concealed carry, high angle, and defensive revolver. Most classes have already been filled for the rest of the year.
Action Target continues to support Clint Smith as a friend, and we hope for another 20 years of working with Thunder Ranch to bring superior training to law enforcement officers and civilians.
PROVO, Utah – March 7, 2013 – Panteao Productions announced that Action Target is now the video production company’s official target provider. Beginning immediately, all videos featuring firearms training on steel targets will exclusively feature Action Target products.
As the industry leader in instructional firearms videos, Panteao Productions needed a dependable target that could hold up to intense use while functioning safely. Panteao chose Action Target after putting several companies’ products to the test with its rigorous training courses.
“After using steel targets from different companies over the last two years, we found Action Target to produce the strongest and best designed targets on the market,” president and CEO of Panteao Productions Fernando Coelho said. “Today, all the steel we use on our video shoots is exclusively from Action Target.”
Panteao Productions currently has 45 instructional videos on everything from the combat mindset to the fundamentals of everyday carry taught by professional firearms trainers and military veterans. Panteao even provides an instructional video on how to capture shooting events on film taught by industry photographer Yamil Sued.
“We’re thrilled to be working with a company like Panteao Productions,” director of Action Target’s portable target division Chad Burdette said. “The range and level of training they provide is unmatched. We have admired their work for a long time, and I think there are some great things we can do together in the future.”
Panteao Production’s instructional line called Make Ready with the Experts, which often uses steel targets for training scenarios, is available for purchase online in DVD format or through a monthly subscription which allows unlimited video streaming on a computer or mobile device.
As an official product provider of Panteao Productions, Action Target’s logo will be featured on the back of Panteao DVD cases and on its website as a sponsor.
About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ShopActionTarget.com.
About Panteao Productions, LLC
Panteao Productions is a video production company based out of South Carolina that produces instructional videos from the top firearms instructors in the world. For more information about Panteao, visit www.PanteaoProductions.com. You can find Panteao on both Twitter and Facebook.
In the process of building a shooting range, perhaps the most intimidating part is getting it approved by your local government. Even after you’ve done all the work, raised all the money, and planned everything out, the final say still comes down to a handful of elected officials. Don’t let that make you feel powerless, though. Even if the ultimate decision is in someone else’s hands, there are still things you can do to increase your chances of success.
1) Talk to the Right People
Your local government officials need to know as soon as possible that you’re planning to build a shooting range. They’ll appreciate it if you inform them early and often of your intentions, and that communication can open doors for you later on. You’ll have a much better chance of getting your range approved if you’ve established a relationship with local leaders from the beginning.
Early communication will also help you figure out zoning issues. In most cases, land has to be zoned as either commercial or industrial for a shooting range to be built on it. Find out first thing if the land you’re looking at is zoned appropriately. Zoning requirements for building a shooting range vary depending on where you live, and some places may not even have specific guidelines for ranges. Your local officials will have the most accurate information and can help you understand the requirements. Should you discover that the land you plan to build on is not zoned appropriately for a shooting range, ask the planning and zoning committee if it can be re-zoned. Often, city governments are willing to work with local businesses on zoning issues to keep potential commerce from going elsewhere.
2) Educate Yourself
The more you know about what’s required to get your range approved, the better. Become familiar with local noise and firearms regulations as well as environmental restrictions that will apply to your shooting range. How will you handle noise abatement? How will you dispose of lead? How will you keep customers and employees safe? All of these issues will come up when presenting to the city council. If you already know what their concerns are by asking questions and doing research, you can adequately prepare to answer them.
Once you know what standards you’re shooting range will be required to meet, talk to an Action Target territory manager to find out what options are available. Action Target specializes in building state-of-the-art shooting ranges and offers several technologies to meet the stringent requirements of government regulations. For example, Action Target’s Total Containment Trap (TCT) is the most environmentally-friendly bullet trap in the industry and makes lead containment safe and easy. With the addition of a Screw Conveyor System (SCS), all bullets and range debris are safely collected and deposited into a sealed barrel for convenient disposal. Action Target also provides sound-abating safety baffles, acoustically-rated wall systems that reduce reverberation by 98%, bullet-proof transparent lane dividers, and ventilation systems that filter air and protect customers from lead exposure. No matter what regulation your shooting range is under, chances are Action Target has a patented technology to meet it.
3) Prepare to Present
Once you’ve talked to your local government officials and learned everything you need to know about regulations and restrictions, all that’s left to do is present your plan to the city council. For those inexperienced in public speaking, this may be the scariest part of the whole process. To make the experience smoother, ask a city council member in advance what information they want from you, write down a list of questions they may ask you, and prepare all of your answers ahead of time so you don’t forget in the heat of the moment.
If you feel like you need additional backup, Action Target representatives are more than willing to attend the city council meeting with you no matter where you live. That way you can have a shooting range expert standing next to you to answer any questions about the technology and safety features of your future range.
The sales team at Action Target is willing to do whatever it can to make the approval process as seamless and successful as possible for you. If you have any questions or concerns about getting your shooting range approved, call Action Target at (801) 377-8033 and ask to speak with your area representative.
And be sure to check out our Build Your Range tool by clicking here.
Please note, the tips included in this message have been found to be helpful for many clients throughout the years, but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.
This article was originally published in the Action Target Journal on June 14, 2012.
The Sandy Hook school shooting shocked the very psyche of this nation. I was numbed by its impact, and as a father of two grade school children, it was heart breaking to even imagine what those parents had to endure in the loss of their children.
As the nation mourned, my feelings quickly turned to anger as I began to analyze the incident. I began to visualize as an Immediate Action / Rapid Deployment (IARD) trainer what possible law enforcement (LE) response solutions could have resolved this situation without loss of life. My conclusion was – none.
Since the shooting, school administrators and law enforcement agencies across the country have become overwhelmed with the task of developing more effective measures to prepare school personnel on how to respond to active shooter incidents.
Where do we start?
To find the answers to this question, we need to look at the commonalities among previous school shootings from Columbine to Virginia Tech. A close inspection will show that many of the same circumstances existed in just about all of these incidents.
Here are some common traits in many of these incidents:
The shooters were aware that teachers and faculty were unarmed. (In some instances, “Gun Free Zone” signs were posted outside the school.)
The shooters were aware of the “lock down” procedure and knew that children would not be evacuated or removed from the scene, but instead, would be herded into classrooms behind locked doors.
The shooters were aware that law enforcement would eventually respond and knew that they only had minutes to inflict casualties before LEO’s would arrive on scene.
The shooters had predetermined that they would not allow themselves to be captured alive and that they would commit suicide to avoid contact with LEO’s.
Specifically, in the Columbine incident, the shooters attempted to buy more time to “hunt and kill” people by planting improvised explosive devices and incendiary devices to impede LE response.
Also, in the Virginia Tech incident, the shooter chained and barricaded the doors to the building he was in to, again, buy more time to “hunt and kill” people.
What have we learned from these incidents?
In analyzing these gruesome incidents, particularly Columbine, Virginia Tech and now Sandy Hook; unarmed teachers, professors and faculty members were summarily executed when they attempted to resist or confront the shooters.
Many good people – adults on scene at the initiation of these incidents – who tried to do the right thing (unarmed) and protect children and students from being massacred, did so at the expense of their own lives!
So the question that needs to be asked is – “Who really is the first responder?” Is it the LE officers arriving on scene minutes later to handle the situation, or is it the adults capable of taking action that are actually on scene when the incident initiates?
Maybe we as law enforcement officers need to reevaluate our IARD strategies and reconsider other solutions in defining who the first responder should be.
In retrospect, what if these very same teachers, professors, and faculty members that ran to the gunfire in these incidents were properly trained in the use and application of handguns for personal defense? What if these “first responders” were trained in basic IARD concepts so they could react accordingly and take the appropriate actions to stop the active shooters before they could inflict casualties?
Something has to change! People can’t wait anymore for an LE agency to receive a 911 call of shots fired in a school, dispatch that call to units in the area, and then have it take precious minutes for officers to respond and deploy while the shooter indiscriminately executes his victims. We’ve seen this reactionary response repeatedly in these incidents, and it’s just not working!
Thousands of officers across the country, including myself, have been trained in IARD tactics. I run the officers at my agency through an eight-hour in-service IARD training program annually, and it’s just not enough. The time has come where we need to look beyond reacting to school shooting incidents and find a way to have first responders on-site, ready to go when an incident starts.
Where do we go from here?
Since Sandy Hook, I’ve had many discussions and debates with other officers and trainers from various LE agencies on how to resolve this issue and here are some of the solutions that have been brought up in these conversations.
School Resource Officers (SRO) – The knee-jerk reaction after a school shooting incident is always to put police officers in the schools or hire campus police.
The problem with this solution is budget cuts and man power shortages just won’t allow LE agencies to provide enough personnel to adequately cover all the schools in all the school districts. Think about how many schools are in your school district and ask yourself, where will those officers come from?
Also, because of the thin blue line, each school will be lucky if they have one officer assigned per school day. Keep in mind that the SRO will only be there during regular school hours – 0800 to 1600. There won’t be coverage for after school functions or evening sports events.
There are a lot of holes that need to be filled in this solution process. Grade school, high school, and college students should not have part-time or partial protective coverage – it should be constant. We haven’t even included student coverage for off campus events such as away games or field trips!
Off-duty and retired LEO’s – This is a great idea to resolve the man power shortage issue, but again, where is the money going to come from to fund their payroll budget? Paying off-duty or retired LEO’s at an hourly rate would cost a small fortune, and we’d still have to deal with the coverage issue as discussed above.
Security guards – In addition to the previously expressed concerns, now we’re looking at a cheap “deterrent” and the question is, will they be armed? Having unarmed security guards responding to a shooting incident will have the same results as unarmed faculty – and we’re back to square one.
Armed teachers and faculty – Of all the buzz words that have drawn debates across the country, “armed teachers” has been among the most controversial. While this is nothing new to some school districts in Texas and Arizona, the overall concept, in general, has been met with rigid opposition.
In reality, it makes sense. School districts can have a select group of teachers, professors, and school faculty trained in the use of handguns for personal defense as well as basic IARD tactics in how to respond to and deal with active shooters and how to interact with officers arriving on scene.
Advantages of using armed teachers and faculty:
There is no need to hire extra personnel, but instead use existing school personnel with more responsibilities.
There is no need to seek funding or create new budgets, but instead rely on the use of school personnel already on salary.
School districts can rely on select teachers and sports coaches to provide coverage during and after school activities, sports events (home and away games), and field trips.
Having more than one armed teacher in a school (possibly two or three at a time) will allow for coordinated first responder engagements of active shooters.
Allows for use of school personnel that have extensive knowledge of the facility they work in and have a better chance of controlling and dominating terrain.
Armed teachers may not be the answer to every scenario, but having the advantage of trained school personnel on-site and ready to take immediate action is the true definition of first responder!
Ultimately, it’s not a question of “if” another school shooting is going to happen, but when and where? Will we be ready?
As always, stay safe, remain vigilant and fight to win!
John Krupa III Master Firearms Instructor (ILETSB) President / Director of Training Spartan Tactical Training Group, LLC
About John Krupa III
John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has more than 22 years of experience in law enforcement. He has previously served as a patrol officer, rapid response officer, field training officer, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, MTOA, NTOA, and TTPOA.
For more information about training courses offered by John Krupa, visit his website at www.TeamSpartan.com
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.
With the downturn in the economy and shrinking tax dollars, law enforcement agencies are searching for new sources of funding for needed equipment. PoliceTrades.com is helping law enforcement agencies find additional revenue through the trade of department firearms. Whether it be duty firearms, confiscated guns, or restricted Class 3 weapons, PoliceTrades.com is turning obsolete firearms into new equipment.
The PoliceTrades.com trade program is simple and completely free for law enforcement agencies. A list of firearms the agency is looking to eliminate is obtained and sent to the PoliceTrades.com bid network of Federal Firearms Licensed dealers (FFLs) for pricing. By using multiple vendors, PoliceTrades.com can obtain the highest trade value for the firearms. The highest bid is then presented to the agency for review. Once the bid is accepted, the agency ships the firearms directly to the FFL for resale. Payments are then made to the agency or to any vendor of the agency’s choice like Action Target. By paying a vendor directly, PoliceTrades.com ensures the money obtained through the traded firearms is used for the equipment needed by the agency.
For example, your police department could be in need of outfitting its outdoor shooting range with additional targets or equipment, but not have the funds to do it. Instead of trying to raise the money or fighting with local government to increase funding, you can turn obsolete firearms into credit with Action Target or any other vendor you choose. Action Target has been a corporate partner with PoliceTrades.com for the last few years and encourages law enforcement clients to utilize this opportunity to get the quality equipment and targetry they need to train effectively.
Many agencies are burdened with large inventories of confiscated and surrendered firearms. Evidence rooms fill up and agencies need a solution to eliminate this excess inventory. PoliceTrades.com offers several solutions to deal with confiscated firearms. One option, PoliceTrades.com can bid on the firearms as they would duty weapons, where they would be resold through licensed firearms dealers.
Another option is the parts stripping and destruction program. With this program, agencies can get paid while having the firearms destroyed. This is accomplished by stripping the guns of the valuable parts (i.e. slide, recoil springs, grips, magazines) and having the serialized frame of the firearm destroyed. This ensures the firearm will never be used again, yet provides funding with the parts value. The agency is also provided with a certified letter, detailing the serial numbers of the firearms and the date they were destroyed.
Class 3 firearms (select-fire and short barrel rifles and shotguns) are another area where PoliceTrades.com can help you obtain revenue. Some agencies are under the impression that these guns can only be transferred to another agency. Through their Class 3 FFL dealers, PoliceTrade.com can purchase transferable Class 3 firearms for resale value and non-transferable firearms for parts value and destruction. PoliceTrades.com will handle all of the ATF Form 5 transfer paperwork.
PoliceTrades.com is the industry leader in the firearms trade business and can help your agency find untapped revenue sources. For more information, you can contact them directly via phone at (636) 536-2288 or mailto: Bids@PoliceTrades.com.
EOTech presented with award during SHOT Show for exceptional firearms safety practices during media event
LAS VEGAS – February 4, 2013 – SHOT Show Media Day at the Range announces EOTech as the recipient of the Action Target 2013 Media Day Safety award. This award is given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 14, 2013. Each exhibitor was judged by a panel of safety auditors who scored each exhibitor on firearms safety practices during the event.
EOTech had a perfect score on criteria such as eye and ear protection, ammunition and firearms control, etc. But EOTech went above the scored criteria by having their own range officer at the shooting station and first aid supplies ready for use in case of an emergency.
EOTech was awarded the trophy at the Action Target booth during SHOT Show by representatives of SHOT Show Media Day at the Range and Action Target.
“We consider range safety an essential part of every live fire event,” said Amy Miller, Media Relations Manager at EOTech. “It is our goal to be industry leaders in every aspect of our professional execution, and the range safety standards we practice are not exempt from that mindset. We make plans well in advance and review them to make sure we have eliminated any unsafe practices before we reach the line of fire.”
Action Target, the sponsor of the award, is a leading global supplier of superior shooting range products, equipment, design, manufacturing and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world.
“We have been a major supporter of Media Day at the Range for many years, and being the sponsor of the 2013 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.
In its seventh year, SHOT Show Media Day at the Range hosted more 120 exhibitors and 1,000 media members of the hunting and shooting industry. This award gave recognition to EOTech as an example of the importance of safely demonstrating products to the media on a live fire range.
“Live fire demonstrations are an essential part of explaining our products and technology,” Miller said, “and Media Day offers us the ability to put our products in the hands of over 1,000 of the industry’s leading writers and media personalities in an eight-hour period of time.”
EOTech was awarded a plaque for its exceptional firearms safety practices and given a free booth at next year’s SHOT Show Media Day at the Range.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.
More than 2,000 members of the media showed up at SHOT Show to check out the newest products in the industry. Several of them dropped by Action Target’s booth for a look at the new Rimfire Steel Targets we released on January 15th. Here’s a look at some of the reviews.
As with anything else in life, the ability to make an informed decision is based on the quality of the information you receive. The purpose of this article is to explore some of the claims associated with using water on steel funnel traps.
This information represents the opinions of Action Target based on the experience and observations of our range consultants and engineers. We encourage you to conduct your own research and speak with other users about their experiences with the various bullet trap technologies presented before drawing your own conclusions.
CLAIM #1: You can use any type of ammunition on a wet steel trap.
It has been reported that frangible ammunition may cause problems with wet funnel traps because the powder created by certain types of disintegrating bullets can mix with the water and harden into a cement-like substance resulting in an extremely difficult cleaning process.
CLAIM #2: Wet steel traps eliminate lead dust on your range.
If a bullet strikes an area on a wet steel trap where the water and oil mixture is flowing (like on the bottom plates), the amount of lead dust generated at the trap on initial impact may be reduced. But if the bullet hits on the upper plates where no water is present, lead dust can be generated much the same as on a trap where no water system is in use. Also, lead dust containment systems such as water are meant to deal with lead on the bullet trap itself. They typically have little or nothing to do with emissions at the firing line or other areas of the range.
CLAIM #3: Wet steel traps capture all pullets whole and eliminate splatter and ricochet.
The gently sloping angles of steel funnel plates do help prevent bullet breakup on initial impact, but bullets can also fragment into small pieces once they enter the rear chamber and strike more steel surfaces inside. Also, many designs include a vertical edge at every seam where two chambers meet and are attached to each other. Deflectors are typically used to protect these vertical edges, and bullets can fragment more significantly if they strike these deflectors. Our observations would indicate that the degree of bullet fragmentation is mostly related to the velocity of the bullet. Slower pistol rounds may be able to be captured more whole when using a primary decelerant or lubricant such as water, but faster rifle rounds tend to disintegrate whether the water is present or not.
CLAIM #4: Wet steel traps are more environmentally friendly.
A doctor’s first and fundamental responsibility is to do no harm and to not make a difficult situation worse than it already may be. The same can be said for a bullet trap. Because lead disposal is already difficult enough for most shooting ranges, the last thing we thing a bullet trap should do is to complicate the matter by mixing the lead with other substances such as water, oil, chlorine, or antifreeze.
CLAIM #5: Wet steel traps function equally well indoors and outdoors.
Referring back to claim #4, it can be much more difficult to contain all potential contaminants generated by a wet steel trap on an outdoor range. Rain, snow, ice, wildlife, leaves, twigs, and other clogging debris can complicate matters when operating outdoors.
CLAIM #6: One piece welded funnel plates are better than modular funnel plates.
If everything is welded together on site, you can end up with a bullet trap that is much more difficult to service or repair should anything go wrong. Long, continuous sheets of plate steel can be more prone to stress fractures and cracking than shorter, modular plates. That is one reason why bridges and overpasses are often formed by bolting together multiple modular pieces. When modular funnel plates and joint systems are properly designed, you get a strong and maintenance-friendly bullet trap that requires no sacrifice of safety or performance.
CLAIM #7: Funnel plates mounted at a 12 or 13 degree angle function significantly better than funnel plates mounted at a 15 degree angle.
If a 12 or 13 degree slope is better than a 15 degree slope, then isn’t 11 better than 12? Why not drop to 9 degrees? Or 7? Since every degree you go down can increase the cost and the front-to-back size of the trap, there is a point at which you can reach the point of diminishing returns. All other factors being equal (steel hardness, bullet trajectory, etc.), our high speed video tests do not reveal any significant difference between impacts at 12 or 15 degrees. Although it is possible to install an Action Target trap with plates mounted at either 12 or 13 degrees, we believe 15 degrees to be optimal for most uses.
CLAIM #8: A 30-inch diameter in the circular deceleration chamber is better than a 26-inch diameter.
Following the same logic, why not use a 40-inch diameter? Why not 50? Again, it is important to weigh multiple factors such as performance, cost, and space. Action Target believes that the most important thing about a chamber is that it effectively contain rounds, that it have a good service life, and that it can be easily serviced if and when the need arises. We believe our chamber design achieves these values in an optimal way.
CLAIM #9: Wet steel traps don’t require much maintenance.
Regular maintenance should be expected with any bullet trap, regardless of the materials used. Just like anything else, range equipment must be properly cared for to keep it working.
The wet steel trap designs we have seen include a water pump, spray nozzle, and filter systems that should be regularly maintained. Potential debris like cardboard, paper, wood, and shotgun wads can certainly be a problem if they are introduced into these systems. Lead should be removed from the collection system and disposed of properly. And we recommend you account for any exposure the lead may have had to water, oil, chlorine, or antifreeze. Water sources should be maintained and you should deal with any potential sources of flooding or leaking. In some cases, an external settling pond or a drainage tank with a waste trap may be needed to keep contaminated water from entering the sewer system. Finally, you should consider any additional effect the potentially higher humidity may have on your ventilation system and any HEPA filters.
NOTE: None of the photos used in this article are of Action Target bullet traps.
Action Target announces seven new reactive steel targets designed for rimfire ammunition.
PROVO, Utah – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Tree, Rimfire Spinning Jack, and Rimfire Plate Rack).
This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel line is being debuted in Action Target’s exhibition booth.
“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”
The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4″ AR500 armor steel, a slightly thinner version of the 3/8” AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4″ armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.
“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”
Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.
About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.store.ActionTarget.com.
Located in Houston, Texas, with something like 100,000 oil industry execs within a few minutes drive, the Athena Gun Club is 39,000+ square feet of ranges, retails space, classrooms, and amenities that sets it far apart from other ranges you’ve visited.
The design and layout of Athena is the brainchild of CEO John Boyert, and his wife (and CFO) Susan Cho, who worked with Houston-based firm Acumen Design to create an overall space and flow – along with a non-traditional firearms shopping experience – that gives the club its very upscale feel.
Upon entering the club the first thing you notice is the front desk, which is more akin to one you’d find in a hotel lobby than at any gun club you’ve seen. It’s located in a huge, open foyer that’s brightly lit, inviting, quiet and immaculate.
It’s at that front desk where you are immediately greeted by one of the club’s 49 uniformed employees who project both professionalism and warm hospitality – again, more akin to that of a hotel than a range – and leave you with the feeling that this is the place you want to come and shoot.
And that first impression, the importance of it on you as a potential member, is something Boyert borrowed from Conrad Hilton’s book. Hilton, of the Hilton Hotels empire, knew a thing or two about the value of first impressions, and considering that the Athena Gun Club sits next door to one of the richest zip codes in the country, Boyert understands how valuable that first impression is to the success of his business.
To put it simply, everything about the Athena Gun Club is geared towards creating a high-end experience for the visitor – regardless if you are a multi-millionaire executive in the oil industry or the clerk from the mailroom.
Great attention to detail has gone into giving each and every visitor a world-class experience. And why not? They want you to come back.
Boyert has pored over all the available data from the National Shooting Sports Foundation that they’ve compiled to help firearms retailers and ranges. With that data in hand, and Conrad Hilton’s expert observations, Boyert has envisioned the club to be the place you don’t visit just once a month to shoot, but every week.
He explained that the Athena Gun Club is going after “a demographic that other ranges aren’t even targeting” and probably never considered.
For instance, because of the oil industry and corporate rules they have established about firearms on their property, Athena Gun Club will store firearms for its Executive and VIP members. These are individuals who pay a hefty membership fee and a regular monthly fee which provides them access to seven private VIP shooting lanes, on-site firearms storage, a cigar room with fully stocked humidor, private entrance and gun valet services, on top of other amenities and Athena’s always attentive staff.
A tour through the VIP area was like walking through the clubhouse or members locker room at a private country club.
In addition to luring in Houston’s business executives, Boyert is also targeting the corporations themselves by providing them a unique off-site meeting place where a sales team can easily have their meeting thanks to standard business tools like WiFi, AV systems, a conference room, and catering (of course).
Though a brand new business that just had it’s grand opening this past weekend, the Athena Gun Club has reached out to build relationships with other local businesses. Not only has Boyert sought out the advise of local restauranteurs – again stealing from the hospitality industry – but he has also lined them up to help cater Athena’s special events and the range’s soon-to-be-opened cafe.
I know what you’re thinking, “Will they have that fried baloney you keep mentioning?”
Building partnerships is a key element of the business philosophy employed by Boyert and Cho to help them deliver on the Athena promise. One of those relationships, and perhaps the most important one after that with Acumen Design, is with Action Target.
You can’t have a gun club without a range and Boyert literally met with every major shooting range company before settling on Action Target and putting his faith in them to deliver the best shooting experience possible.
And that faith paid off big time as contractor issues put the gun club build-out behind schedule, forcing Boyert to turn a 12-week range install into a 4-week rush job for Action Target.
For those familiar with the Utah-based Action Target, a company with one of if not the best reputations in the industry, it will hardly come as a surprise that not only did the Action Target team get the new state-of-the-art ranges – 26 lanes in all – installed in the 4-week window, but they did it without additional staff or going over budget.
Boyert’s appreciation for Action Target is apparent in the way he speaks about their work as one of their customers, and it reflects the way he sees Athena Gun Club’s members speaking of the club.
In picking other industry partners whose work and reputation reflects the appropriate image for the club, Boyert chose carefully when selecting the brands he’d carry in Athena Gun Club’s store.
When you decide to back everything you sell to your customers with a lifetime warranty you had better pick the right brands. In a retail space laid out more like an Apple Store with gun kiosks reminiscent of SHOT Show displays (instead of those dreary standard glass gun cases), you’ll find Glock, Smith & Wesson, HK, Sig Sauer, Wilson Combat, Kimber, SureFire, Magpul, Galco and others.
And all of it at prices competitive in an area serviced by numerous firearms retails, including no less than 20 Academy locations.
It’s difficult to fully capture the essence of the Athena Gun Club experience but it’s one that is totally different than what most shooters have come to expect from their local indoor range. It is refreshing and hopefully inspires other range owners to up their game.
Of course, the obvious question is can an upscale shooting club of this nature survive as a going business concern. I asked Boyert directly how long he thought it would take to reach profitability considering the tremendous investment made in the facility by him and his shareholders. While I fully expected a three, four, or even five year response, I was delighted to hear not only does he see it taking one year, but that expansion to new locations is part of the vision for the future of the Athena Gun Club.
With something like 4,000 people visiting the facility during its grand opening, it looks like the Athena Gun Club is well on its way. And I won’t be surprised if more than a few industry execs find their way to the new club next year when they gather in Houston for the annual NRA Show.
….Hmmm, what an interesting place to hold a new product introduction and media event during the NRA Show.
It’s that time of year again where the entire firearms industry gets together in Las Vegas for a whole week of fantastically exhausting SHOT Show fun. Here at Action Target, we’re putting the final touches on our booth and loading up for a week in Vegas. If you’re attending SHOT Show this year, make sure to stop by and check us out (booth numbers 10564 and 10562). Here’s a look at what we’ll have going on.
The event kicks off Monday the 14th with the SHOT Show Media Day at the Range held at the Boulder Pistol & Rifle Range in Boulder City. Action Target is the official target sponsor of Media Day at the Range and will be providing brand new steel targets for new firearm demonstrations and, of course, entertainment. More than 1,000 media members from the hunting and shooting industry will be present at the range for a full day of shooting demonstrations, product releases, and firearms fun.
Because there will be hundreds of live firearms at the range, safety is absolutely paramount. To promote gun safety, Action Target will be presenting the 2013 Action Target Safety Award. This award will be given to the exhibitor that holds to the highest standards of safety during SHOT Show Media Day at the Range. Each exhibitor will be judged by a panel of safety auditors who will give scores based on firearms safety practices during the event. The award will be presented to the winner at Action Target’s booth (10564) on Wednesday at 10 a.m.
This year we will also be debuting new products like the whole line of Rimfire Targets specifically designed for .22 rimfire ammunition. In addition to the Rimfire Spinning Jack, Rimfire Plate Rack, and Rimfire Dueling Tree, we’ve added seven new reactive targets to the line. All of the new targets will be available for purchase online and in our SHOT Show booth starting January 15th. Take advantage of our free shipping offer by purchasing any of our portable targets in the booth.
In addition to free shipping, our booth will feature several industry celebrities like NUTNFANCY, Gene Pearcey, Rob Leatham, and more! NUTNFANCY will be in the Action Target booth all day Tuesday. Stop by to get an autograph and a picture.
Even if you aren’t attending SHOT Show this year, you can still be a part of the action by following our updates on Facebook Facebook and Twitter. We’ll keep you posted on all the product releases and industry news.
World champion Rob Leatham shows how to train on a static torso target.
As a 24-time USPSA national champion and 5-time IPSC World Champion, Rob Leatham knows it takes dedicated training and quality equipment to be a good shooter. To build the speed and accuracy he needs to stay on top of his game, Rob uses Action Target steel targetsto train. In this video, he explains how he use the PT Torso in several training drills. Check it out to see how you can improve your skills!
Officer David Staskiewicz receives Range Master of the Year Award from Action Target
PROVO, Utah – Officer David Staskiewicz was recognized by Action Target as the 2012 Range Master of the Year for his continued excellence in law enforcement training. Action Target founder Addison Sovine presented Staskiewicz with the award at a ceremony held in his honor on December 13th.
“Officer Staskiewicz has done an incredible job in with the Omaha Police Department,” Sovine said. “Action Target has had the pleasure of working with him on several projects in the past, and we hope to continue our relationship in the future.”
For the past ten years, Officer Staskiewicz has been the Omaha Police Department’s range master. During that time, he has overseen the closing of the department’s 30-year-old indoor range and was instrumental in the opening of the new Public Safety Training Center ranges four years ago.
The new center includes a firearms simulator room, rooms for weapon, ammo and target storage, a room with 20 stations for weapon cleaning and two indoor shooting ranges equipped by Action Target with advanced tactical training technology.
“Coordinating the fair use of all three ranges can keep you busy, but these facilities are an incredible training tool,” Staskiewicz said. “We have up to 25 local and federal agencies that train on one of our ranges throughout the year.”
According to Staskiewicz, the last thing a police officer wants to do is discharge his or her firearm, but training for those occasions where force is necessary is extremely important.
“Shooting is a perishable skill that needs to be practiced on a regular basis”, Staskiewicz said. “It’s extremely important to train our officers under similar conditions, especially elevated heart rate shooting. It’s our job to prepare our officers to react to a situation so they can go home to their family at night.”
In addition to running his agencies three ranges, Staskiewicz oversees the firearms curriculum for his 800 officer department. He has always been willing to share his lesson plans and training tips with other agencies and trainers over the years. Some drills they conduct on the indoor tactical range include split-second threat identification, accuracy and speed training, as well as ambush drills in a patrol car with the windshield removed, drop targets and flashing lights to add to the stress.
“Along with providing common sense firearms training, our goal is to provide a safe training environment,” Staskiewicz said. “I’m honored to have won Range Master of the Year, but the best reward is seeing our officers go home at night after a situation.”
About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.