Year: 2022

Action Target Inc. to Showcase Innovative Shooting Range Technology at the 2023 SHOT Show

Posted on by Nick Stewart

PROVO, UTAH – January 5, 2023 – Action Target Inc., the leading global expert of modern live-fire shooting ranges, will showcase new and innovative shooting range technology, products, and services at NSSF’s annual SHOT Show in Las Vegas (January 17th-20th, 2023). Visit Action Target at booth #12816 for live, hands-on demonstrations and the latest shooting range technology. 

Action Target provides an all-inclusive end-to-end solution for shooting range facilities in commercial, law enforcement, educational, and military markets worldwide. We provide innovative range solutions that guarantee success and simplify the process for customers planning to build, expand, or improve their shooting range facility.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new products and solutions at SHOT Show this year,” said Mike Birch, CEO at Action Target. “Part of Action Target’s mission is to ‘build the safest and most advanced shooting range possible, and the products and services we’re displaying this year show our intent to meet that mission.”

SmartRange AXIS™ New Features 

Action Target continues its commitment to expanding the capabilities of SmartRange AXIS™, the industry’s most powerful and complete range management system. SmartRange Axis puts complete range control at the fingertips of a range manager. Our user-friendly interface gives unparalleled control over lane management, target systems, ventilation (HVAC), pre-programmed drills, customer support, and target integrations. Smart Range AXIS provides unmatched customer engagement and training value to the range owner.

As part of updates to SmartRange AXIS, Action Target has improved the integrated target camera’s resolution and live feed capabilities on our Genesis and Pilot target retrievers. Customers can view the target in real-time, on the control screen, at any distance. Additionally, Smart Range AXIS will now provide the option to utilize a larger 15” local control screen in each stall.

Action Target has integrated additional target systems to SmartRange AXIS, including electric turning targets and DRM Pro (Dual Running Man running target. SmartRange AXIS also manages custom stall LED lights from the range’s master control system, unlocking additional branding and customization opportunities.

 Shooting Stalls 

Action Target re-introduces the CitadelTM shooting stall to its industry-leading shooting stalls lineup. Continuing to improve on our offerings, Action Target will feature new brass deflectors, training barricades, and easy lift tables. The updated brass deflectors will come standard with an adjustable height feature that prevents spent brass from entering adjacent stalls. The easy lift table allows access for down-range servicing of equipment or tactical training. These are just a few of the latest developments in Action Target’s mission to “build the safest and most advanced shooting ranges possible.”

Pilot X – Xtreme

New this year to Action Target’s extensive offerings of target retrievers is the Pilot Xtreme—a retriever built for outdoor ranges and training. The new product is designed to perform reliably in tough conditions with heavy rainfall, high humidity, and temperatures ranging from 32⁰F – 120⁰F. Engineered features such as an all-weather track and IP64-rated electronics allow this product to operate in the most remote locations around the globe. Learn more about the Pilot Xtreme by visiting the Action Target booth at this year’s SHOT Show.

Modular Range/s – ARCASTM

Over the past 36 years, Action Target has had the privilege of building thousands of ranges worldwide. Our shooting range products span every environment and meet the needs of the world’s most straightforward and advanced training facilities. Action Target, the leading range equipment provider in the world, previously partnered with CoverSix, the leader in customized modular buildings, to redefine Modular Small Arms Ranges. Together we commit our expertise to provide the next evolution of shooting range technology. ARCASTM Modular Range platform is the first of its kind modular range that genuinely meets the industry’s needs.

Recently, Action Target and CoverSix secured a contract with the U.S. Air Force to build the Offutt AFB Modular Range in Omaha, Nebraska. The ARCAS DLX is a UFC-compliant modular military range with an elevated viewing/control room, integrated ventilation system, 14 shooting lanes at a 25-yard shooting distance, and first-of-its-kind, open interior structure (no structural support columns) allowing cross-lane tactical training. The ARCAS DLX is engineered to look and operate identically to a permanent structure facility while providing the benefits of a modular platform that can be redeployed to a new location when necessary.

Simulation Training Powered by VirTraTM 

Action Target continues to strengthen its partnership with VirTra Inc. to provide the simulation training solutions often required as part of our customer training facilities. We are excited that combining expertise from both companies provides the industry with a comprehensive, end-to-end training solution, combining live-fire shooting ranges and simulation.

About Action Target Inc. 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on key products. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range services, including parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all shooting sports, hunting, and law enforcement professionals. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.

Action Target Inc. Announces a New Steel Target Training System

Posted on by Action Target

PROVO, Utah–(BUSINESS WIRE)–Action Target Inc., the global leader in modern live-fire shooting ranges, announces its new Portable Steel Target System, the PT RangerTM, is now available for purchase. The PT Ranger is a tough, portable, and rapidly deployable target system for pistol and rifle scenarios. Engineered for high-volume shooting – the PT Ranger is one of the market’s most comprehensive and complete steel target training systems.

Press Release

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Industry Day at the Range™ Action Target Safety Award Recipient is Franklin Armory

Posted on by Action Target

LAS VEGAS, N.V. – February 1, 2022 – The Industry Day at the Range Safety Award, sponsored by Action Target, honors the participating company that demonstrates the highest standard of safety throughout the event. The 2022 Action Target Safety Award was awarded to Franklin Armory at the Boulder Rifle and Pistol Club Range on January 17.

The winner of the Action Target Safety Award receives a $2,000 credit toward the 2023 Industry Day at the Range event. Franklin Armory has elected to donate the $2,000 to Project ChildSafe. Project ChildSafe is a National Shooting Sports Foundation (NSSF) program committed to promoting firearm safety to communities across the United States.

Read the Full Release

Action Target showcases new and revolutionary shooting range technology, at SHOT Show 2022 in Las Vegas.

Posted on by Action Target

 

PROVO, UTAH – January 15, 2022 – Action Target Inc., the leading global expert on modern live-fire shooting ranges, will showcase new and revolutionary shooting range technology, products, and services at NSSF’s annual Shooting, Hunting, Outdoor, Trade Show (SHOT Show) in Las Vegas. Visit Action Target at booth #12816 for live, hands-on demonstrations.

 

Action Target provides an all-inclusive turnkey solution for shooting range facilities for law enforcement, military, educational and commercial markets worldwide. Action Target generates range solutions that guarantee the success and simplify the process for customers who are planning to build, expand, or improve a facility.

 

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new products and solutions at SHOT Show this year,” said Mike Birch, CEO at Action Target. “A few of our products and solutions include expanded features of our Smart Range Axis range control software, Citadel Shooting Stall, Electric Turning Targets Interface, Simulation Powered by VirTra, AutoTargets Maneuver Range Targets, Modular Small Arms Range/s and the Ranger – or table Steel Target.”

 

Smart Range AxisTM new features 

Action Target continues its commitment of expanding its capabilities of Smart Range AxisTM(SRA), the industry’s most powerful and complete range management system. Smart Range Axis puts complete range control at the fingertips of the range manager Our user-friendly software gives the range manager unparalleled control over lane management, target retrievers, ventilation (HVAC), shooting programs and training scenarios that provide unmatched customer engagement and value to the range owner. Action Target is excited to add the following new features to the SRA platform:

 

  • DRM Pro – Running Man Target System
  • Fixed Turning Electric Targets
  • LED Accent Lighting Control for Stall Glass
  • HVAC Central Control Filter Monitoring
  • Translations; French and Spanish – other languages available upon request.

 

CitadelTM Shooting Stall 

Action Target introduces the CitadelTM shooting stall to its industry-leading shooting stalls lineup. The Citadel has beautiful floor-to-ceiling LED lighting that accents its modern design, showcasing its strong lines and customizable bold materials that will enhance the look and feel of any range to a high level of modern sophistication. It integrates seamlessly with Action Target’s smart range AXISTM system, giving you full control over lighting levels, color, and retriever settings–enhancing the overall experience of shooters at the range. The new stall also features a holographic lane number projection system that can be customized to meet the specific branding needs of your business and range facility. Your shooters will appreciate its deeper footprint, which is perfect for those who desire the fortitude of privacy while they shoot. At the same time, sizeable ballistic glass panels provide a high level of visibility to promote safety on the range.

 

Modular Small Arms Range/s

Action Target has built thousands of ranges around the world over the past four decades. Our range products span every environment and meet the needs of the simplest and most advanced training facilities in the world. Now, we have partnered with CoverSix, the leader in customized modular buildings, to redefine Modular Small Arms Ranges. Together with Action Target, CoverSix with its extensive expertise in custom modular construction, commits its expertise to the next evolution of shooting range technology with three configurations to meet the industry’s needs. The Arcas EXT, Arcas MBL, and Arcas DLX configurations create a framework designed to support all the necessary equipment on the range, with the same expectations as a traditional construction method. Each Arcas is made to order and once delivered, projects can be assembled and commissioned in weeks rather than months or years.

 

Simulation Powered by VirTraTM 

Action Target has teamed up with VirTra Inc.  to provide the necessary simulation training solutions often required as part of its customers training facilities. This agreement facilitates the combining of expertise from both companies, allowing for an assortment of Action Target’s indoor/outdoor live shooting ranges and VirTra’s simulation training and curriculum. Action Target is excited to team up with this global provider of judgmental use of force training simulators, firearms training simulators and driving simulators for the law enforcement, military, educational and commercial markets. The company’s patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship, and related training that mimics real-world situations.

 

PT RangerTM 

The PT RangerTM is an extremely tough, portable, and rapidly deployable steel target base. Like its little brother, the PT Scout, the Ranger is highly portable and requires no setup tools. No matter where you shoot, the built-in handle and easily collapsible features makes transporting the Ranger a breeze, while allowing the shooter to deploy multiple targets quickly–without losing precious shooting time. Its modular parts are easily replaceable, increasing its life from damage sustained in harsh shooting environments. Current owners of the PT Scout will enjoy that the Ranger can also be used with the existing lineup of the PT Scout head plates. Action Target is also introducing five new steel silhouette targets exclusively designed for the Ranger–

 

Action Target Range Services

Operating a shooting range can be extremely demanding and we are aware of the unique challenges that come with range ownership. Action Target has spent decades developing products and services that simplify the process for range owners with a full turnkey solution. When it comes to maintaining a range, your dedicated Action Target Territory Manager is structured to provide industry-leading support and preventative maintenance to keep your range running at peak performance. We offer the most efficient, comprehensive, and convenient services available. Our new proprietary equipment and processes ensure minimal range downtime and with our competitive and transparent pricing, you maintain control of your services value. Action Target can streamline your range needs giving you more time to focus on building your business. From scheduled maintenance visit discounts, improved cleanings times to 1-day, managing metals recycling and OSHA and EPA compliance documentation, Action Target’s services maximize your operational value and so much more.

 

About Action Target Inc. 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target’s range solutions include dynamic range designs, shoot houses, modular ranges, shooting stalls, target carriers, target retrievers, reactive targets, superior bullet traps integrated with eco-friendly low maintenance systems, and the new Smart Range AXISTM range control system. As the industry’s foremost turnkey solution provider, Action Target also offers custom ventilation equipment, security systems, and a comprehensive selection of range services. These Services include shooter training courses, parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com.

 

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show attracts buyers from 50 states and more than 100 countries. The show is owned and sponsored by NSSF and is produced and managed by ConvExx. Visit the show online at www.shotshow.org.

 

Media Contact

Nick Stewart, Marketing Manager

nstewart@actiontarget.com

801-396-1251

 

ACTION TARGET INC. AND VIRTRA INC. FORM A GLOBAL TEAMING AGREEMENT

Posted on by Action Target

PROVO, UTAH – January 11, 2022 – Action Target Inc., the global leader in modern live-fire shooting ranges announced a teaming agreement with VirTra Inc., the global leader of judgmental and use-of-force firearms training simulators. Under this agreement, the two companies will work together to provide the industry with best-in-class solutions for both simulation training systems and live-fire shooting ranges.

 

Action Target provides the broadest end-to-end solution for live-fire shooting range facilities for law enforcement, military, educational and commercial markets worldwide. This teaming agreement with VirTra will further expand Action Target’s capabilities and provide the necessary simulation solutions often required as part of our customer’s training facilities.

 

“Action Target is excited to join forces with VirTra, a like-minded global leader and innovator,” said Action Target CEO Mike Birch. “We believe in working with companies, such as VirTra that share not only our core values but also possess the leadership and experience to provide best-in-class product solutions to meet the demands of our industry.”

 

More than 400 law enforcement and military locations, spanning local police and the federal government currently use VirTra simulators to improve judgment, critical thinking, communication skills, and decision-making during highly stressful encounters. Bringing together both companies’ expertise will allow for an unmatched innovative assortment of training solutions from Action Target and VirTra.

 

About Action Target Inc.

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stall, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system and 3-year warranty on key products. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com.

 

About VirTra

VirTra (NASDAQ: VTSI) is a global provider of judgmental use of force training simulators, firearms training simulators and driving simulators for the law enforcement, military, educational and commercial markets. The company’s patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship, and related training that mimics real-world situations. VirTra’s mission is to save and improve lives worldwide through practical and highly effective virtual reality and simulator technology. Learn more about the company at www.VirTra.com.

 

Media Contact

Nick Stewart

nstewart@actiontarget.com

801-396-1251