More than 2,000 members of the media showed up at SHOT Show to check out the newest products in the industry. Several of them dropped by Action Target’s booth for a look at the new Rimfire Steel Targets we released on January 15th. Here’s a look at some of the reviews.
Tag: Rimfire Targets
PROVO, Utah – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Tree, Rimfire Spinning Jack, and Rimfire Plate Rack).
This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel line is being debuted in Action Target’s exhibition booth.
“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”
The new targets in the Rimfire Steel product line include the Rimfire Rectangle, Rimfire Buffalo, Rimfire Mini Gong, Rimfire Tactical Torso, Rimfire Hostage, Rimfire Tactical Hostage and Rimfire Bullseye.
The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4″ AR500 armor steel, a slightly thinner version of the 3/8” AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4″ armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.
“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”
The Rimfire Steel product line gives customers access to the durability and quality design of Action Target steel targets at a lower cost with prices ranging from $45 for the Rimfire Spinning Jack to $165 for the Rimfire Bullseye to $225 for the Rimfire Plate Rack.
Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.
About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.store.ActionTarget.com.
It’s that time of year again where the entire firearms industry gets together in Las Vegas for a whole week of fantastically exhausting SHOT Show fun. Here at Action Target, we’re putting the final touches on our booth and loading up for a week in Vegas. If you’re attending SHOT Show this year, make sure to stop by and check us out (booth numbers 10564 and 10562). Here’s a look at what we’ll have going on.
The event kicks off Monday the 14th with the SHOT Show Media Day at the Range held at the Boulder Pistol & Rifle Range in Boulder City. Action Target is the official target sponsor of Media Day at the Range and will be providing brand new steel targets for new firearm demonstrations and, of course, entertainment. More than 1,000 media members from the hunting and shooting industry will be present at the range for a full day of shooting demonstrations, product releases, and firearms fun.
Because there will be hundreds of live firearms at the range, safety is absolutely paramount. To promote gun safety, Action Target will be presenting the 2013 Action Target Safety Award. This award will be given to the exhibitor that holds to the highest standards of safety during SHOT Show Media Day at the Range. Each exhibitor will be judged by a panel of safety auditors who will give scores based on firearms safety practices during the event. The award will be presented to the winner at Action Target’s booth (10564) on Wednesday at 10 a.m.
This year we will also be debuting new products like the whole line of Rimfire Targets specifically designed for .22 rimfire ammunition. In addition to the Rimfire Spinning Jack, Rimfire Plate Rack, and Rimfire Dueling Tree, we’ve added seven new reactive targets to the line. All of the new targets will be available for purchase online and in our SHOT Show booth starting January 15th. Take advantage of our free shipping offer by purchasing any of our portable targets in the booth.
In addition to free shipping, our booth will feature several industry celebrities like NUTNFANCY, “Evil Roy” Gene Pearcey, Rob Leatham, and more! NUTNFANCY will be in the Action Target booth all day Tuesday. Stop by to get an autograph and a picture.
Even if you aren’t attending SHOT Show this year, you can still be a part of the action by following our updates on Facebook Facebook and Twitter. We’ll keep you posted on all the product releases and industry news.
We hope to see you there!