Tag: Range consultants

3 Marketing Strategies to Get People in Your Shooting Range

Executive Video SummaryBy Mike Stilwell, Action Target Range Consultant and owner of Range Masters indoor shooting range in Springville, Utah.

Orlando Police shot at indoor RangeWhen I bought my first handgun 20 years ago, there wasn’t a place to shoot it. There were hardly any shooting ranges in the area, and the ones that did exist required expensive long-term memberships. That really bothered me, so when my midlife crisis hit, I decided to build my own shooting range. I wanted to build a place where anyone could feel comfortable and enjoy the fun of target shooting. I wanted to build the kind of range I would have wanted to go to 20 years ago.

In building and managing that range, however, I didn’t always make the best business decisions. I already had a good job, so I wasn’t in it for the money. I was in it for the love of the industry. Owning my own shooting range was a dream come true, but to be successful, I needed to combine my passion with a little business sense. Over the years, I’ve learned a thing or two through trial and error and by watching what successful range managers do. Based on my own experiences, these are three marketing strategies I would recommend to any shooting range trying to pay the bills.

#1: Constantly look for new customers

The truth of the industry is if you don’t market to get new customers, your customer pool will quickly dry up. People lose interest, they move away, they get more demanding jobs, and sometimes they just find a shooting range they like better than yours. No matter the reason, your customers won’t be around forever, and that is why you need to constantly work to get new people in your range every day. Think of it as a funnel. The more people you get to come through your door, the more people are going to come back. The more people you get to come back, the more money they will spend. The more money they spend, the more likely they are to buy a membership and become a long-term customer. Obviously, not everyone that comes in your door is going to buy a membership, but some of them will. The key is to constantly add customers to the funnel so it can siphon down to the few who are going to be loyal for months and years to come.

One of the great ways to get new customers is through free range passes. I know it can be painful to watch someone use your range without paying a dime, but maybe that person didn’t even know your range existed until now, and after a day of shooting, he/she plans to come back again and again. Giving someone a freebie can sometimes mean more money for you down the road. For example, I send free range passes to Sportsman’s Warehouse and Cabela’s. When people walk into one of those stores and buy a Glock 17 or some other gun, they get a free pass to shoot it on my range. All of a sudden, they have a great excuse to visit me, and when they do, they may find a new weekend pastime. Additionally, they may realize that I sell the same gun for a little cheaper which means they’re likely to come to me for their next firearm purchase. So instead of spending a ton of money on mass advertising, I target the customers I really want by handing out a few freebies to new gun owners.

Another good way to get people in your range is to do games and contests. I call this the “bowling league philosophy.” Often, bowling alleys rely on bowling leagues to stay open. Why? Because it’s a lot more fun to go bowling with a group of people that love it as much as you do, and that is what gets people in the bowling alley. Shooting ranges have a lesson or two they can learn from that. Shooting is quickly becoming more and more of a social activity and the industry needs to adjust. I’m not talking about professional target shooting competitions, though. I’m talking about fun contests and games that anyone can participate in. Every other week, I have a “fun shoot” at my range. We shoot bowling pins, we do trick shots, we do playing card targets where whoever shoots the best hand can win a cash prize. The purpose is to be safe and fun while getting new people in my shooting range. It’s not strictly regulated so more people can participate without feeling they have to be professional or even good, for that matter. Every time, I get 40 to 50 shooters who participate and 10 to 12 of those are new shooters. We hold a new shooter orientation with those 10 or 12 so they can be familiar with the rules of safe shooting, and then we have a great time. The people that participate are hooked and come back again and again.

Once you get someone hooked on your range, the next hurdle is to get him/her to buy a membership. For the majority of shooting ranges, memberships are what pay the bills. They provide consistent revenue and are likely to carry over from year to year. But convincing a new customer to drop a wad of money on a long-term commitment can be a little difficult. Sometimes you need to give them a little taste of what having a membership would be like so they can convince themselves it’s something they want to do. I sell 10-time discount punch cards that essentially give customers benefits similar to owning a membership. They get discounts on range use and ammo, and after they use the card up, they can roll it over into a membership. Many customers shy away from buying a membership at the start, but after using up a discount punch card, nearly every one of them end up becoming a member.

#2: Use classes to build a faithful following

Classes and firearms education are a great way to bring new customers into your range and build rapport with the community. For new shooters, walking into a shooting range can be a little intimidating. They’re not familiar with the procedure, and the ex-marine behind the counter with a concealed Uzi isn’t likely to give much encouragement. Instead of making extensive experience a prerequisite to using the range (or at least making newcomers feel that way), take advantage of this teaching opportunity to create loyal customers. Introductory classes and other training courses are a great way to help people gain the confidence they need to become shooting range regulars.

At my shooting range, I personally teach all of the concealed carry classes we hold each week. I have never advertised the class, but I get several people to sign up every time. It’s all word of mouth. If you make it enjoyable for people, make it informative and entertaining, people will share it with who they know, and you’ll never have an empty class. Of the people who attend my classes, many of them have never been to my range before, but after a day of shooting and having fun, you can bet they’re going to come back.

One range that does a wonderful job of utilizing firearms education is the Range at Lake Norman in Cornelius, North Carolina. As one of only 25 ranges in the country to be given a five star rating by the NSSF, this range is a great place to get ideas from. Designed and installed by Action Target, their state-of-the-art facilities allow for 16 different classes including advanced concealed carry, mother/daughter self defense, build your own AR, and a zombie survival class. With four or five different introductory courses, they constantly get new shooters into the range with NRA certified instructors who can help them gain confidence and become more comfortable in that setting. In addition, two of their classes, the mother/daughter self defense class and the parent teen intro class, encourage family shooting which brings more foot traffic and encourages the trend of social shooting.

#3: Make your range as comfortable as possible

You can have the best range in the world, but if you don’t have good customer service and an inviting atmosphere, you don’t have anything. Scowling Scott may be able to build an AR-15 from scratch out of raw jungle materials, but he’s not going to be a benefit to your shooting range if he doesn’t leave people with a positive impression. Unfortunately, the world of shooting seems to be dominated by hyper-masculinity and the notion that you have to know everything before you can set foot in a gun store.

Having been on both sides of the experience barrier, I do my best to consider the people who may not have a clue about what they’re doing. I remember just starting out and how much I would have liked someone to show me the ropes without making me feel like less of a man for not knowing what to do. The reality is, gun ownership is increasing and not everyone belongs to the good ol’ boys club. That’s why your employees not only need to be knowledgeable about guns and shooting, they need to have customer service backgrounds. In the end, it’s not the products you sell, it’s not how many lanes you have, and it’s not even how great your prices are. Your shooting range’s biggest asset is the people behind the counter. Hire the right people and you will get more customers coming back.

Another way to get more customers coming back on a consistent basis is to make your range as comfortable as possible. Again, customer service is probably the biggest aspect of this, but your facilities also play a huge part. Ranges that are comfortable and inviting attract customers. You would be amazed at what a little extra lighting and proper ventilation can do to the atmosphere of a shooting range. Gone are the days of hot, smoky indoor ranges where you can barely even see your target. People want to feel comfortable and safe. That’s where Action Target comes in. We design and install shooting ranges with your customers in mind. Action Target ranges are known for being clean, easy to maintain, and comfortable. Whether you’re considering building a new range or if you would like to upgrade your existing range, we can help. This isn’t an easy industry, but with a little extra help, you can definitely succeed. We’re all in this together.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range upgrades today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

The Equipment You Need to Make a Good Shooting Range Great: Pt. 2

By Matt Brinkerhoff, Action Target Range Consultant

When it comes to shooting ranges, bullet containment is the paramount concern. As we discussed in our last article, the appropriate bullet traps and safety baffles need to be in place in order to keep your customers and employees safe. That means bullet traps that reliably collect and store bullets and allow for safe disposal of collected lead. That also means ballistic paneling on the walls and ceilings to ensure any shot that misses the bullet trap has no chance of exiting the building. But once you’ve established a strong foundation with the help of Action Target, you can move on to the more glamorous aspects of building a shooting range, like target retrieval systems and computer controlled reactive targets.

Here at Action Target, we provide a wide array of shooting range equipment from moving targets and shooting stalls to sound abatement and ventilation. With the help of our many corporate partners, we do our best to give you the most complete shooting range package on the market.

Target Systems

With the assistance of our business partner Mancom, Action Target has worked to provide several different target retrieval systems to meet the specific needs of customers. Our Standard Smart Target Retriever eliminated the problem with sag and sway that are inherent in many cable guide designs with the use of a rigid steel track and armored trolley system. Distance control is also made easier with two different operation options. With our toggle option, a simple flip of a switch send the target back to a pre-determined distance, while our Smart Pad gives the shooter complete control over distance and movement. With the addition of our Deluxe Smart Retriever, which allows 180 degree turning action, the shooter or range master also has the ability to program and replay a series of target positions and turning actions.

If your shooting range needs to facilitate tactical training, however, you may want more than just a static position in a stall. Proper tactical training requires realistic scenarios, which means shooter movement and target movement. Training on moving targets hasbecome mandatory for law enforcement agencies across the country. Because running seems to be a part of most gunfights, the ability to fire safely and accurately at moving threats can be one of an officer’s greatest assets. To better facilitate quality tactical training, Action Target provides two types of running man systems: the portable Runner family and the more permanent Track Runner. The portable Runner systems not only simulate horizontal running scenarios, but armed charging scenarios as well. With two AT Builds New Shooting Range and Storedifferent portable systems to meet your budget and needs, running targets can easily be incorporated into your training program. The Track Runner provides the tools for a wide variety of situation with single or double track configurations, cardboard and steel target compatibility, variable speed and electric braking, and remote hand held control of movement.

Action Target also provides turning targets to foster quick and accurate reactions with good guy / bad guy threat identification. Drawing and firing at a target you already know is a threat is fairly easy, but real life scenarios aren’t always so simple. To eliminate the inaccuracy of this scenario, law enforcement demanded targets that turn toward and away from the shooter at specific time intervals. Turning targets allow trainees to practice evaluating the target quickly while performing tactical maneuvers. With six different turning target systems, Action Target can design the perfect system to fit your needs.

Ventilation

Ventilation is extremely important on indoor shooting ranges. Lead and other airborne toxins are introduced to the environment during shooting and can be hazardous to the health or your employees and customers if inhaled. Any enclosed area where shooting is done must be properly ventilated in order to meet NIOSH, EPA, and OSHA standards. Installing a ventilation system for your range may be beyond the abilities of your friend George who does air conditioning. Improperly designed systems may just stir up the air rather than replace it.

To provide you with the best and safest ventilation system, Action Target has partnered with Carey’s Heating and Cooling, the world’s premier provider of shooting range ventilation systems. Carey’s ventilation systems are the best-performing and most efficient systems available on the market today and are designed to exceed NIOSH, EPA, and OSHA air quality standards. Through the use of a ceiling-mounted 180 degree air delivery system as well as digital and analog control systems which adapt to changing environmental conditions to maintain the required air velocities and building pressures, Carey’s ventilation systems push and pull air downrange at a rate fast enough to completely replace the air within a large range in less than two minutes. The air then goes through preliminary filters to remove large impurities before passing through a HEPA filter to eliminate 99.97% of remaining contaminants, making the exhausted air even cleaner than the air outside.

Sound Abatement

Sound abatement is one of those things many shooting range owners ignore initially and then wish they hadn’t when neighbor relations begin to decline. If your shooting range is near residential areas or if housing begins to develop around your range, proper sound abatement is absolutely vital to your future success. If too many people begin to complain about the noise level, you could be shut down permanently.

But sound abatement is not only important for the people outside the range, but for people inside the range as well. Gunshots have an extremely high decibel level which is only compounded on an indoor range when the sound waves bounce off the hard floor, walls, and ceiling. Ear protection is absolutely necessary on any range, but it may not be enough to protect your employees who spend hours and hours in the range every day. The constant reverberation of gunshots within an enclosed area can actually produce negative physical effects on the body other than just hearing loss. Prolonged exposure to high decibel percussive noise such as gunshots can cause nausea or fatigue if the reverberation isn’t properly dissipated.

These problems can be easily avoided by limiting the length of shifts for employees working in the range and by installing proper sound abatement material. All ceiling and wall baffles installed by Action Target are covered with acoustic tiling to help reduce the amount of reverberation within the range. We’ve also teamed up with Troy Sound Wall Systems, the creator of the highest acoustically rated wall systems in the world, to bring you one of the most viable options on the market. By installing the Troy Sound Wall System in ranges, we have managed to reduce reverberation by 98%. That’s 98% percent of reverberation you don’t have to worry about threatening the health of your employees and customers.

Rely on the Experts for Help

Action Target LogoThere are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

The Equipment You Need to Make a Good Shooting Range Great: Pt. 1

By Matt Brinkerhoff, Action Target Range Consultant

Anyone who has been to a quality shooting range knows it requires much more than a line drawn in the dirt and a few paper targets. Great shooting ranges are designed to protect customers, employees, and the environment. Here at Action Target, we specialize in designing, manufacturing, and installing superior shooting range equipment to meet all of your ballistic needs from bullet containment to target retrieval systems. Quality matters when the safety of your customers and employees are in question, so don’t settle for good when your shooting range could be great with the help of Action Target.

Bullet containment is the number one concern on any shooting range, and without the proper designs and equipment, it can be nearly impossible to ensure the safety of those inside and outside the range. Bullet containment basically comes down to two elements: bullet traps and baffles. The bullet trap should be designed to stop any high powered round and handle the level of traffic expected at your range while safely collecting all projectiles for proper disposal. Any shot downrange should be stopped by the bullet trap, but safety baffles are also needed to keep bullets from exiting the ceiling of your range or ricocheting off the walls in the event of an errant shot. With the right combination of bullet trap and baffles, you can rest easy knowing no matter where a shot is fired on your range, it won’t have a chance to escape.

Bullet Traps

Action Target offers two different kinds of bullet traps, the Rubber Berm Trap (RBT) and the Action Target Total Containment Trap (TCT). A rubber berm trap consists of an angled metal plate covered in chopped rubber two feet thick. Action Target’s rubber berms utilize a patented combination of fire retardant and nonflammable adhesive to minimize fire danger and prevent migration. Being a softer collection medium, rubber significantly reduces ricochet and lead dust in some applications which makes it a great option for ranges that don’t see excessive everyday use. Due to the simplicity and relatively low cost of the materials used, a rubber berm can be extremely economical. But if you start having more shooters than you originally planned for, it can also become a wrench in your wallet. Rubber berms have to be cleaned and the bullets lodged in them mined every 80,000 rounds. Not only does it cost money to clean the rubber berm and replenish the chopped rubber periodically, but the more days you have to close your range for maintenance, the more money you lose.

Action Target's Total Containment Bulle TrapThe Action Target Total Containment Trap can be a great solution to this problem if your daily foot traffic is able to balance the expense of installing and maintaining it. With two different types of lead removal systems, the TCT allows for varying levels of use and greatly diminishes the time you have to spend maintaining your shooting range. Essentially, the TCT is a giant armor steel funnel that directs every shot fired into a small gap at the rear of the trap. Once a bullet passes through that gap, it enters an elliptical deceleration chamber where it spins until it loses energy and falls into the collection trough through the bottom of the chamber. All of the lead is then collected and stored using one of two systems, the hands-free Screw Conveyor System or the Canister System. These two systems are designed to prevent lead exposure and make disposing of hazardous range debris as simple and easy as possible. The TCT is perfect for high traffic ranges, and when combined with our unique Dust Collection Unit, it is the safest and most environmentally friendly bullet trap on the market.

Safety Baffles

Safety baffles are often one of the most neglected areas of shooting range design, but they are absolutely crucial to the ballistic security of your range. In addition to keeping fired bullets from exiting the range, baffles offer protection for overhead lights, pipes, ventilation ducts, and other structures. As much as you would like them to, shooters at your range are not always going to shoot perfectly straight, and when they inevitably hit the ceiling, you’ll be glad you had them installed.

Action Target Safety Baffles used in LAAction Target’s patented wall and ceiling baffles are designed to reduce noise, eliminate ricochet, and ensure complete bullet containment. Our baffles are composed of four layers: acoustic paneling, plywood, an air gap, and steel. Acoustic panels are placed on the outside of our baffles to minimize gunshot reverberation within the range and prevent sound transmission beyond the range. Plywood is then used to contain shots fired into the baffle. Bullets can easily pass through these two layers, but once a bullet hits the steel and shatters, the plywood effectively contains the fragments. The air gap works as a buffer to allow the bullet room for fragmentation before bouncing back against the plywood. The most important part of the baffle is the steel plate. Action Target offers four grades of safety baffles ranging from 10 gauge steel to abrasion resistant armor steel to meet your range’s ballistic specifications and budget. If you know what ammunition and firearms will be allowed on your range, we can help you find the right baffles to complete it.

The type of training your range is expected to accommodate will dictate the configuration of your safety baffles. Action Target offers both static and tactical configurations based on the “no blue sky” principle. According to this principle, a shooter who is facing downrange on an outdoor range (though, this principle also applies to indoor ranges as well) should not be able to see any blue sky. If shooting on your range will only be from a static point on the firing line, the ceiling baffles are placed in a static configuration meaning they are spaced closer together near the firing line and further apart near the bullet trap. Even though there are large gaps between the baffles at the end of the range, no blue sky can be seen from the static shooting position at the firing line which means it’s impossible for a bullet to escape vertically.

If your range is expected to accommodate tactical training where shooters will be moving downrange, having gaps in the ceiling baffles anywhere on the range isn’t acceptable. With a tactical baffle configuration, baffles are place close together and overlap one another so even if a bullet is fired straight up, a baffle will be there to stop it no matter where it is on the range. This tactical configuration allows shooters to move freely without any danger of rounds exiting the ceiling. Wall baffles are also highly recommended if tactical training will be conducted on your range. While hardened concrete is balistically sound, wall baffles add an additional level of protection and completely eliminate ricochet while also decreasing reverberation within the range.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

The Top 3 Things to Consider When Building a Shooting Range

Building a shooting range is a huge endeavor that should be approached cautiously and systematically. There are many things to consider and potential issues you may have to deal with; however, don’t let that deter you. Building a shooting range is a perfectly attainable goal if you start things right. Even if you already own a shooting range, or if it’s just a future dream, the three steps in this week’s newsletter can help you smooth out the process and keep you on the road to success.

1) Know Your Purpose

Figure out exactly what you want to do with your shooting range and then design it. Don’t get caught up in the excitement of building a range and then try to figure out how to use it afterward. Paying for and maintaining a bunch of functions that you don’t need or want is almost as bad as not meeting your needs in the first place. We offer custom and turn-key designs for ranges of all shapes and sizes, so instead of just picking the flashiest range in the catalog, decide independently what you need to get the job done. If we don’t offer a range that matches your unique requirements, we’ll design one that does.

Make sure you know who you’ll be serving. Your customers should be the deciding factor in many of the considerations you’ll come across in the planning stage. If you don’t offer what they want, they’ll go elsewhere to find it. Do some research on your potential customers and ask yourself some of these important questions.

For commercial ranges, ask yourself:

  • Will my patrons be more comfortable at an outdoor or an indoor range?
  • How many shooters need to be accommodated at the same time?
  • Will there be unsupervised shooting on the range?
  • Are my customers more concerned with hunting or self-defense?
  • What types of guns and ammo am I going to allow?
  • Will my range be appropriate for family use?

For law enforcement ranges, ask yourself:

  • Will my emphasis be on training, qualification, or both?
  • Will my range consist of a single firing line only, or does it need to allow close-range tactical training?
  • Does my range need to accommodate the use of vehicles in tactical situations?
  • Will the SWAT team use the range?
  • What weapons and ammo will be used and at what distances?
  • Will citizens be allowed to use the range on designated days?

2) Involve the Right People

Action Target may be able to provide you with the best shooting range technology in the world, but it’s going to be the people you know that will make your range a success. The key to a smooth process is communication. As they say in the field of public relations, “Don’t bulldoze the neighborhood without talking to the tenants first.” The point is, there are people you need to communicate with before you ever start building your range.

If you plan on having resident firearms trainers, make sure they are involved from the beginning. Your trainers will be using the range the most and should have a say in the way it’s designed. Often, they are going to have the best ideas when it comes to the practical uses of shooting range technology and functions.

Local government officials play a crucial role in the future of your range. In the end, they are going to have the final say in whether you can build it or not, so establish rapport as early as possible. Talk to the county commissioner and the city council to figure out exactly what you need to do to get your shooting range approved. This may include figuring out zoning issues, environmental regulations, and local statutes involving noise and firearms. Your local officials will have the most accurate information on regulations affecting you and will appreciate being informed of your intentions early and often.

Unfortunately, not everyone is going to like the idea of a shooting range moving into the neighborhood. Their main concerns will probably be noise, lead contamination, and gun safety. This is where your public relations comes in. Talk to your neighbors and find out what their specific concerns are, if any. Then create a message to let people know exactly what you’re doing, what safety precautions you’re taking, and how the range is going to benefit the community. This can be done through public service announcements, town hall meetings, fliers, press releases, or even going door to door. No matter how you do it, make sure the people around you are adequately informed because problems will inevitably arise if you keep them in the dark.

3) Plan for Success

Obviously, no one builds a shooting range anticipating to fail, but too often people build ranges without planning to be successful either. When designing your range, leave room for future growth. You don’t want to find yourself limited when things go better than expected. You can prepare for this with careful planning and a little foresight.

Shooting ranges can get crowded when demand exceeds supply. Make sure you have enough lanes so people don’t have to wait for hours to shoot. Consider your customers when deciding how many and what kind of lanes to install. Go back to the question of whether your customers are more concerned with hunting or self defense. Perhaps a hunter shooting a rifle will occupy a lane longer than someone practicing self-defense with a handgun. If you expect or even allow rifle shooters on your range, consider building a separate area designed specifically for rifles. By separating shooters based on firearm type or purpose, you may be able to alleviate some congestion. Other suggestions for keeping the flow of customers unimpeded are to allow online scheduling of lanes, to install a webcam that allows customers to go to your website and see in real time how busy the shooting range is, and to limit how long shooters can occupy a lane.

Angel View of the Total Containment TrapThe equipment you install in your shooting range can also have a significant effect on your future success. If you anticipate a large number of shooters on your range every day, you may want to reconsider the bullet containment system you use. Rubber berms work great on ranges that don’t see excessive everyday use, but if you start having more customers than you originally planned for, it quickly becomes a less ideal solution. Rubber berms have to be cleaned and the bullets lodged in them mined after so many shots fired. Not only does it cost money to clean the rubber berm, but the more days you have to close your range for maintenance, the more money you lose.

The Action Target Total Containment Trap (TCT) can be a great solution if you are going to run a lot of people through the range. With three different types of hands-free lead removal systems, the TCT allows for varying levels of use and greatly diminishes the time you have to spend maintaining your shooting range. If your range’s anticipated level of use is on the border of being too much for a rubber berm, plan on being successful and install a TCT. Don’t limit your long-term success based on short-term finances.

No matter where you are in the process of building your dream shooting range, we are here to support you. We are only successful when you’re successful; so let us know what we can do to help. For more information on what systems will work best for you and your customers, contact one of Action Target’s shooting range consultants by calling our office at (801) 377-8033.

Action Target and the NRA Continue Long-Lasting Relationship

The sport shooting and firearms training industries are always changing, but there is one thing that never has changed and never will – relationship building. Years ago, when Action Target was just getting started in the industry, a friendship was formed between Action Target and Ray Chapman at the Chapman Academy in Missouri. This relationship blessed Action Target for many years. Many people knew Ray Chapman well and understood that he was a passionate and highly intelligent participant in the sports shooting industry and in the discipline of firearms training. He truly improved the industry and his foundation continues to built upon today.

Action Target continues to benefit from its relationship with Ray, along with its relationship with the NRA and continually strives to be a strong supporter of the NRA in return. Today, Action Target’s long-term support with the NRA extends far beyond the annual Bianchi Cup in Columbia Missouri; Action Target also regularly supports the NRA Range Design Committee.

John Joins, Head of the Range Design Committee, has put together a stellar program to provide vital information for a successful project to those who are considering building a range. This program is delivered throughout the country and sells out over and over again. Although the upcoming event in Atlanta is booked for this year, interested parties can visit the NRA website and book a time slot for the San Diego event, which will be held in a few short months. Action Target will be at the conference and will be available to answer any questions that people may have about its products. Be sure to ask one of the Action Target range consultants for a copy of its new book, Commonly Asked Questions in Range Design. This book, which will be available on April 1st, answers many questions commonly asked by individuals trying to build a range, compiling them into an easy-to-read and informative manner.

Action Target makes an effort to be at most of the major trade shows in the law enforcement, military, and consumer industries. Another event it will attend is the annual NRA Annual Meeting and Exhibit Convention held in St. Louis from April 13-15. While there are many things to do while visiting St. Louis–like visiting the Gateway Arch or Cardinal Stadium–the best thing will be attending the conference itself, rubbing shoulders with others, and seeing what’s new on the show floor. The convention gets bigger and better each year and Action Target hopes to see you there!