Tag: online store

Action Target Releases New Line of Rimfire Steel Shooting Targets

Executive Video SummaryAction Target announces seven new reactive steel targets designed for rimfire ammunition.

PROVO, Utah – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Treecart Small, Rimfire Spinning Jackcart Small, and Rimfire Plate Rackcart Small).

1280x500 rimfire web banner

This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel linecart Small is being debuted in Action Target’s exhibition booth.

“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”

The new targets in the Rimfire Steel product line include the Rimfire Rectanglecart Small, Rimfire Buffalocart Small, Rimfire Mini Gongcart Small, Rimfire Tactical Torsocart Small, Rimfire Hostagecart Small, Rimfire Tactical Hostagecart Small and Rimfire Bullseyecart Small.

The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4″ AR500 armor steel, a slightly thinner version of the 3/8” AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4″ armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.

“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”

The Rimfire Steel product line gives customers access to the durability and quality design of Action Target steel targets at a lower cost with prices ranging from $45 for the Rimfire Spinning Jackcart Small to $165 for the Rimfire Bullseyecart Small to $225 for the Rimfire Plate Rackcart Small.

Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.store.ActionTarget.comcart Small.

New Rimfire Targets Are Coming!

Check out this video to get a sneak peek of the whole new line of Rimfire Targets coming out this January.

In addition to the Rimfire Dueling Tree, Rimfire Plate Rack, and Rimfire Spinning Jack, Action Target will be releasing seven new reactive steel targets specifically designed for rimfire ammunition. The targets will first be available for purchase online January 15th. If you will be attending the 2013 SHOT Show in Las Vegas, you can see the targets in person and get free shipping on any Action Target product by visiting our booth. Hope to see you there!

Holiday Special: 15% Off Rimfire Targets Until the End of the Year

Happy holidays from Action Target!

From now until the end of the year, get 15% off the Rimfire Plate Rack, the Rimfire Spinning Jack, or the Rimfire Dueling Tree when you buy online. Just enter the code RIMFIRE15 at checkout and save big on your holiday shopping.

 

 

Action Target Launches New Online Store

Action Target is pleased to announce the launch of a new online store. In an effort to make things more convenient and efficient for our customers, we have been working hard to improve our online store and to increase its functions. The new store not only looks better, but will hopefully make the purchasing and customer service processes easier for our customers.

 

Here is a look at what’s new:

Increased User Friendliness

We’ve been listening closely to your suggestions, and we’ve done our best to make this new interface easier to use and even more organized.

Our online store now has mega-menus that drop down from the top bar for more convenient product location. These menus allow you to find products based on functionality and use like reactive steel targets or moving portable targets. For example, under the steel targets menu, you can find reactive steel, rimfire steel, rifle steel, and static steel targets.

If you’re looking for targets that are similar, you can also browse target families like the Torso Family which includes the PT Torso, PT Tactical Torso, PT IPSC Torso, and the PT IPSC A-Zone.

If you already know what you want, you can now add it directly to your cart from the multiple product page with the new quick add to cart button.

Less Time Spent on the Phone With Customer Service

The new online store makes it easier to get the help you need without having to spend time calling customer service.

Product parts and pieces are now available for order through the online store. You can browse parts and accessories from the dropdown mega-menu like feet, stands, hardware packages, and accessories like the Pelvic Hit Zone.

You can also find all of a target’s parts and pieces for sale individually at the bottom of the product page. Now you can purchase extra feet or target plates when you buy a PT Dueling Tree or purchase a package of bolts and nuts if you happen to lose one.

(Note: this feature is still in the process of being implemented. Product parts will be made available for purchase on the online store as soon as they are ready.)

Additional resources like frequently asked questions, our simple customer service form, and detailed information about shooting steel from the Steel Resource Guide means less time waiting on hold and more time shooting.

More Detailed Product Information

Whether you just decided to upgrade from tin cans or you’re training for an international speed shooting competition, we’re making sure you have the information you need.

With more detailed descriptions, photos, and videos for each product, you can see exactly how your target will work and what you can do with it. If you shoot a video using one of our targets and send it our way, we may even feature it on our website!

The new online store will also have frequently asked questions for each product to make it easier on you when deciding how to best design your training program. (Note: this feature is still in the process of being implemented. Frequently asked questions will be added to products chronologically.)

Visit our new online store today and let us know what you think! We value your feedback and we’ll do everything we can to make sure you have a pleasant experience while shopping with us.

PT Pepper Popper Rubber Kit

Take the unnecessary banging and scraping out of your PT Pepper Popper with a rubber add-on kit that’s easy to install.

The PT Pepper Popper Rubber Kit is designed to make shooting PT Pepper Poppers on indoor ranges or concrete pads more convenient. Because the PT Pepper Popper has a steel base, it tends to slide a little with every shot if placed on a hard surface. The PT Pepper Popper Rubber Kit eliminates the possible damage to floors as well as the target face with four rubber feet and an additional rubber bumper to cushion the fall of the steel target

Functions / Uses:

The PT Pepper Popper Rubber Kit is an optional add-on and is designed to be compatible with any Pepper Popper produced by Action Target. The package comes with four rubber feet that easily attach to the bottom of the base of the target to prevent the target from moving when placed on a hard flat surface like a concrete floor. The package also includes a rubber bumper that attaches to the top of the base to prevent the target face from getting marked up by repeated hits against the steel frame.

Technical Overview:

The feet and bumper of the PT Pepper Popper Rubber Kit come bolted onto steel brackets which can be easily connected to the frame of any Action Target Pepper Popper using the provided hardware. The rubber used in the feet and bumper is specially hardened and designed for long life and durability.

Specifications:

  • Total Weight: 9 lbs.
  • Rubber Feet: 1” diameter by 3/4” tall
  • Rubber Bumper: 3.5” tall by 6” wide by 3” thick
  • Steel Brackets: 13” long by 3” wide (foot bracket) / 6” long by 3” wide (bumper bracket)

 

AT the Official Target of 2012 Steel Challenge World Championship

Steel Challenge Shooting Association begins international shooting championship Nov. 1 with custom targets from Action Target 

PROVO, Utah – The Steel Challenge Shooting Association recently named Action Target the official target of the 2012 Steel Challenge World Speed Shooting Championship. The championship, which is held in Frostproof, Fla., begins Nov. 1 and ends on Nov. 4. This year it will be held at the Universal Shooting Academy for the first time.

“Action Target is one of the premier suppliers of modern steel targets in the world,” said Dave Thomas, Executive Director of SCSA/USPSA. “The Steel Challenge is happy to recognize them as the official target of the World Speed Shooting Championship.”

Championship competitors will face eight shooting stages with five steel targets placed at various distances on each one. Action Target custom designed three targets for the competition featuring spring‐loaded armor steel head plates that provide extra bounce for immediate visual and audio feedback.

“We’re really excited to be a part of this,” said Chad Burdette, portable target specialist of Action Target. “The Steel Challenge World Speed Shooting Championship is a fantastic program and represents the potential this sport has.”

Shooters from all over the world are expected to attend this year’s Steel Challenge world Speed Shooting Championship which is the culmination of the steel shooting season worldwide. The match also features various walk‐up events where competitors and non‐competitors alike have the opportunity to shoot and win a variety of different guns.

The custom targets designed for the competition by Action Target will be available for sale on its online store beginning January 2013.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

About SCSA

The Steel Challenge Shooting Association is a wholly owned subsidiary of the United States Practical Shooting Association (USPSA). SCSA expands the shooting opportunities for its affiliated clubs and individual members.

About USPSA

The United States Practical Shooting Association is a non‐profit membership association and the governing body for the sport of Practical Shooting in America. USPSA has over 22,000 members and nearly 400 affiliated clubs which host weekly matches throughout the country providing recreational shooters with the opportunity to test and refine their shooting skills in a safe, competitive environment. USPSA is also the US Region of the International Practical Shooting Confederation (IPSC), which is comprised of approximately 67 nations. For more information, visit www.uspsa.org.

Action Target Implements International Shipping Option on its Online Store

PROVO, Utah – Action Target Inc. executives announced a recent partnership with international sales facilitator iGlobal Stores which will allow the company to begin selling and shipping internationally via the Action Target online store.

“The new partnership is the result of increasing international inquiries about Action Target products and a push to expand into a growing world market,” Action Target co-founder Addison Sovine said. “Through the systems provided by iGlobal Stores we were able to add an international option to the online store so we can sell to customers outside the U.S.”

Prior to the recent partnership with iGlobal Stores, transactions involving international sales of portable targets took place via email and special shipping arrangements had to be made.

The new international sales option now allows customers outside the U.S. to order items online. Once products have been added to the shopping cart on the online store, a button appears below “Proceed to Checkout” labeled “iGlobal checkout for all customers outside the U.S.” International customers can then enter their country and address before choosing shipping and payment methods

This new feature is effective immediately and can be found at http://www.ActionTarget.com/store.

About Action Target Inc

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

New Product: Action Target Introduces New 45 Degree Static Target

Action Target is pleased to announce the release of the new 45 Degree Static. Now you can shoot on steel with high-powered rifles at close range!

The 45 Degree Static is the newest member of the AT Static family. With an AR 550 armor steel head plate slanted at 45 degrees, this static target is specifically designed for shooting high-powered rifles* at close distances. Most steel targets, even those made of AR550 armor steel, don’t stand up well to the power of rifle ammunition when shot from distances closer than 100 yards, but the 45 Degree Static’s unique design allows it to absorb the impact of high-powered ammunition from as close as 50 yards.

The 45 Degree Static uses a high angle of deflection to force bullet fragments down toward the feet of the target. Because the steep angle of the target spreads bullet impact over a larger surface area, the 45 Degree Static is perfectly capable of handling .223, .308, and even slugs from only 50 yards, giving you greater training freedom in a smaller area. The head plate is 14” tall and 12” wide making it elliptical in shape, but the steep slant makes it appear perfectly round to a shooter standing 50 yards away.

Just like our standard AT Static targets, the head plate of the 45 Degree Static is mounted to the stand so it bounces when hit, giving you immediate visual feedback and positive reinforcement for accurate shots. The head plate of the target is completely flat with no exposed bolts, clamps, or brackets to cause unpredictable splatter when inevitably hit, and the low profile bullet-shedding stand helps make this one of the most durable targets on the market.

*The 45 Degree Static is made of 3/8” thick AR550 armor steel and is designed for use with ammunitions that have a muzzle velocity less than 3,000 fps. Using ammunition that exceeds this limit may result in damage to the target.

Action Target Listed Among Utah’s Fastest Growing Companies

PROVO, Utah – Action Target Inc., a world leader in shooting range technology and tactical training systems, has been named to the Utah Business 2012 Fast 50 list, which ranks the 50 fastest-growing companies in the state of Utah.

The Utah Fast 50 award program, founded by Utah Business magazine, annually recognizes Utah companies for exceptional growth, entrepreneurial spirit and consistent innovation in the business community. Action Target Inc. was ranked #45 at a banquet held Wednesday in Salt Lake City. The rankings are based on total revenue and revenue growth over the last five years.

“We’re honored to be recognized among some of the greatest companies Utah has to offer,” Action Target co-founder Addison Sovine said. “Our team here at Action Target works hard to produce the greatest shooting products on the market, and it feels great to bring home this award for them.”

Action Target’s Vice President of Sales Randal Graham accepted the award certificate at the banquet held at The Grand America Hotel in Salt Lake City where Utah’s 50 fastest-growing companies as well as eight emerging companies were recognized. Combined, the 58 companies were responsible for$7.3 billion in revenue last year.

“We feel very blessed to be in the position we are,” Graham said. “We’ve been around for 26 years, and despite a national recession, we’re still recording consistent growth which allows us to create more jobs in the community.”

Action Target will be featured in Utah Business magazine’s September issue among the other Utah Fast 50 award winners.

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

 

Connect With us Via Social Media to Get Discounts and Win Prizes!

PT HostageIn an effort to be more connected with our customers and clients, we are revamping our social media sites. Now, when you connect with us on Facebook, Twitter, or YouTube, you can receive discounts on any order from our online store. We will also hold regular competitions where you can win free Action Target gear and steel targets!

For the month of September, we will be holding a contest to win a free Action Target Hostage!Details and updates can be found on our Facebook page.
We care about what you think and we would love to hear your suggestions and see pictures of you shooting on our steel. Help us better serve you by connecting with us online.

Sincerely,

Action Target

New Product: Action Target Introduces New Sport Plate Rack

Action Target is pleased to announce the release of the Sport Plate Rack. Now you can train like the pros without spending a fortune!

The Sport Plate Rack gives you all the training benefits of our full-size Plate Rack for only a fraction of the price. With six 4” armor steel plates that fall when hit, shooting on the Sport Plate Rack provides instant visual feedback and reinforces accurate shots. And after the targets have all been knocked down, they can be easily reset by pulling the cable attached to the reset lever.

The Sport Plate Rack’s no-weld design and reactive knock down action are ideal for serious target training, but the price makes it affordable for just about anyone. Because it is designed for .22 rimfire ammunition*, this target is also great for family outings, camping trips, or teaching children how to shoot.

The Sport Plate Rack comes with a 30′ reset cable, your choice of a 1′, 2′, 3′, or 4′ stand, and six 4” target plates made of AR500 armor steel that can be easily reversed and interchanged without tools.

*The Sport Plate Rack is made of 1/4” thick AR500 armor steel and is designed for use with .22 rimfire ammunition only. Using ammunition other than .22 rimfire may result in damage to the target.

Order your Sport Plate Rack today!

More Photos

 

Action Target to Receive Fast 50 Award for Business Growth

Action Target, a leading global supplier and manufacturer of shooting range equipment and products, has been named to the Utah Business 2012 Fast 50 annual ranking, which lists 50 of the fastest growing companies in the state of Utah.

Action Target Vice President of Sales Randal Graham will be accepting the award for the company Aug. 29 at a luncheon held at the Grand America Hotel in Salt Lake City. “Being listed as a Fast 50 business means a lot to us,” Graham said. “We’ve been working hard to expand our clientele and product lines over the past few years, and it’s nice to be recognized for the success of our efforts.” As part of being listed as a Fast 50 business, Action Target will be featured in Utah Business magazine’s September issue.

About Utah Business Fast 50

Created by Utah Business Magazine, the Fast 50 Award highlights 50 of the fastest growing companies in the state of Utah. Sponsors for the Fast 50 Award include Kirton & McConkie, Volcom, VLCM, Layton Construction, and Mayer Hoffman McCann P.C.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.

Action Target Founders Named Entrepreneurs of the Year

Addison Sovine and Kyle Bateman of Action Target, Inc. both received the Utah area Ernst and Young Entrepreneur of the Year Award  on Thursday, June 7, 2012, at a ceremony held in Salt Lake City. They were selected from among several applicants for the significant impact they have had on the surrounding business community.

“Receiving this award means a lot to me personally and to Action Target as a company,” Sovine said. “I feel honored that we’re in the company of so many other great businessmen.”

Sovine and Bateman were among 13 winners chosen from the Utah region which also includes Wyoming and half of Idaho. As regional winners, they will have the opportunity to attend the Strategic Growth Forum in Palm Springs, Calif., this November where the national Entrepreneur of the Year will be announced.

Sovine and Bateman founded Action Target in 1986 based on local law enforcement’s need for better training equipment. Basements and garages became the first fabrication shops for Action Target, Inc. as the two friends pioneered new target systems for firearms training.

“It was a ton of work, more work than we thought it was going to be,” Sovine said, “but seeing the company grow the way it has and winning this award makes it all worth it.”

Action Target is now the largest manufacturer of shooting range products in the nation and has installed training facilities for the FBI Academy, the Los Angeles Police Department, the Federal Air Marshal Training Academy, the Orlando Police Department, FBI Fort Dix, the Federal Law Enforcement Training Center, Fort Benning, and hundreds of other law enforcement and military ranges in the U.S. and throughout the world.

The Ernst and Young Entrepreneur of the Year Program honors entrepreneurs who have demonstrated excellence in innovation, financial performance, and personal commitment to their businesses and communities. The Entrepreneur of the Year Award, now in its 26th year, includes more than 140 cities in 50 countries and is considered the most prestigious entrepreneurial award in the world.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.

Nutnfancy Reviews the AT Rimfire Dueling Tree

AT Rimfire Sport Dueling Tree

Nutnfancy recently posted a video review of Action Target’s Rimfire Sport Dueling Tree. Just like our full-size Dueling Tree, the Rimfire Dueling Tree has six steel plates that spin to the other side of the target when hit, allowing you to shoot all day without going downrange once to setup or reset the target. Nutnfancy explains how the Rimfire Dueling Tree provides the fun and excitement of a dueling tree with ammo that costs a fraction of the price! Click the video thumbnail to watch now.


About Nutnfancy

Nutnfancy is a Lieutenant Colonel in the United States Air Force, a popular YouTube product reviewer, and a long-time user of Action Target products.

Perfect Practice Makes Perfect (Part 2)

BY ABNER MIRANDA

Editor’s Note: This is a continuation from last weeks article titled, Perfect Practice Makes Perfect. Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

The Action Target Dueling Tree is comprised of six individual 6” swinger plates that slam from one side to the other with each individual bullet strike. Of course one can use these targets in the conventional way of swinging the plates back and forth. Yawn! Why, for goodness sakes, would you squander your range time by just shooting when you could be training? If you spend a little time thinking about it, you can really ramp up the training regimen with these things. Here are just a few of the drills that I’ve come up with so far with just two dueling trees.

First. You have a total of 12 swinging plates; those 12 plates give you a total of 24 individual, customizable targets to work with. And yes, you really should spend the money and get two of these—two is one, one is none. I’ll tell you why later on. By employing various color combinations you can take what is normally a simple target shooting session and turn it into a neuron-scathing race that usually leaves shooters out of breath and laughing pretty hard at the end. However, more than that, they will have made multiple Positive Instant Recognition (PIR) pathways that will stick in their minds. The most basic drill that can be done with this sort of thing is actually with just the factory flat black color that these come with. Once you have both trees set up, which only takes about ten minutes with a socket wrench, you can get started with the fun stuff. You stand the trees side by side then swing all of the plates to the inside of both trees. Next, you want to choose your comfort level as to just how close you want to stand when shooting on steel. Here’s my input on the subject: I have been shooting on steel for several years and have only been hit once when I was standing too far to the side of a student. Understand that when I say “hit,” it was more like being popped by a piece of flying gravel from a mower. Trust me, Airsoft pellets hurt far worse than this.

If you are shooting steel you should know that the mechanics of how the bullet dumps its energy is always going to be in a radial pattern. What this means is if you’re the shooter you’re fine, you will not get hit due to simple physics. However, if you’re the instructor, try standing behind the shooter and giving verbal commands from about a foot back, otherwise you might get stung. Most of the plates that Action Target makes have a slight downward face that deflects the impact energy down towards the ground. This allows you to shoot pistols very close and rifles from moderate distance. Please refer to the instructions that come with your targets and follow what they say as not doing so could result in harm to yourself and damage to your plates.

As you begin shooting the first drill with your dueling trees, you start at the lower left then move to the upper right, then upper left, then lower right, and so on until you have all of the plates turned to the outside. Essentially you’re making an “X” pattern over and over. Twelve shots later you are good and warmed up and you have just completed a more dynamic training exercise than any static paper target session could have ever afforded you. In doing this drill you have engaged multiple targets that required a large amount of swinging of your weapon so as to acquire sight picture for each. The idea here is to engage your target with follow through but not to dwell on it. In a very short time frame you will find that you will be hitting a target while your eyes are already locking onto the next plate. You want to keep moving one to the other as rapidly as possible. Because the dueling trees are so tall I like to do this drill from the 5-yard line with my pistol and from about the 10-yard line with my rifle. I’m 6’4” and I find these trees to be high enough that I’m not shooting down all the time. By staying in close, it forces me to have to really move my sights and body around for each shot.

If you really want to pour on the pressure you can do things like painting each plate a different color on either side. You can repeat colors if need be, just don’t repeat them in the same 12 plate set/side. Next you need to make small discs of wood (available at hobby stores) that have the same exact color combinations as your plates. For example, if you paint a plate blue on one side and green on the other you will need to have a disk with the same color scheme. Do this for all 12 plates then have your range buddy (never shoot alone) set the row of 12 discs out in front of you on your range table with a towel covering them. When your buddy says, “go” they start a timer, you then uncover the discs and whatever color combo is in front of you dictates the order you must shoot in, (from left to right). The problem is that the dueling trees are not left to right, or horizontal to put it simply. They are vertical, and to add insult to injury, your “buddy” has done a superb job of making sure that the discs are staggered so that no two colors are beside the other on the actual dueling tree…don’t you just love it? But wait, there’s more!

While you’re busy taking out plates, you’re uncovering even more colors which are muddying up your concentration so not only do you have to pay attention to the color orders, you also have to pay attention that you’re not re-shooting the same color that is on the other side of a plate. So, now you have to not only look for colors but you have to make sure that they don’t already have a bullet hit on them. Oh trust me, this game gets worse! Now that you have all of your plates flipped over, you holster your pistol, reach down and flip all of the color plates over and, that’s right, you do it all over again.

Meanwhile it is your buddy’s job to be trash talking you the whole time and vice-versa. And yes this is a requirement on my range. I want my shooters talking because I want to split their attention as much as possible so that their brains learn how to run their guns on autopilot. I don’t want rounds being counted because I want you to have to reload at least once, hence the need for two dueling trees. At a total of 24 plates in this drill even an FN 5-Seven will need a reload. If you’re doing this with a rifle it is your buddy’s sworn duty to download your magazines to only about 15 rounds each. Twelve rounds would be too obvious, now wouldn’t it? No, boys and girls, I want you well into your next course of 12 plates when your gun runs dry. I love it!

At the end of this drill you will be wasted, and remember, the clock is running so no dawdling. The time element is crucial because without it you won’t feel the urgency of performance that is so needed to properly motivate you to perform at your best. To not run a timer would be like basketball not having a shot clock…sacrilege!

This write up is just the tip of the iceberg for what I have in store for you. In upcoming issues I’m going to show you some truly creative ways to rethink the use of your steel targets. There are so many more drills that are possible with these highly versatile reactive targets that there isn’t room in this review to show them all to you. Besides, I need to keep you hooked. Until then, practice hard.

About the Author

Abner Miranda is a patrol officer at Signal Mountain (Tenn.) Police Department. He is an FBI-trained hostage negotiator, a tactical rifle instructor and an AR-15 armorer.

Perfect Practice Makes Perfect (Part 1)

BY ABNER MIRANDA

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

Last year I attended a shortened version of the world famous Rogers Range Course (RRC). It was put on by High Caliber Training in Crittenden County, AR. In law enforcement, pistol craft is your bread and butter and reactive shooting is a must-have for the modern officer. Reactive shooting is the condition in which you cease to think about engaging the target and just do it. The course of fire at the RRC is comprised of seven, pneumatically operated targets across five shooting stands that are staggered from seven to 20 yards. The shooter stands inside a framed doorway inset in a wall that runs the length of the multi-bay RRC. From this position, you fire nine challenging courses of fire, during which 8″ steel targets are only exposed from .5 to .75 seconds each. Those times are tough considering that a precision shooter’s reaction time to hit a target, from a security holster, is about 1.5 seconds. Upon leaving the course with a final score of around 70%, if memory serves, I was stunned that “a top notch shooter who is accustomed to scoring no less than in the high 90’s would score so poorly.” OK, all drama set aside, the fact is that at the RRC a 70% is pretty darn good considering just how hard this kind of training is. I spoke with Bill Rogers at SHOT Show 2012 and he told me that it was a respectable score. So there you go. Now I feel better.

Upon returning home from the RRC I knew that I had to incorporate those things that I’d learned into my weekly training time on my home range. It was then that I reached out to Action Target and requested to borrow some of their steel targets. I have, since then, cast off all of my paper targets, except for zeroing purposes and have gone to all steel. Why you may ask? Once you transition to steel you will NEVER go back to shooting paper…ever! Nothing is better at giving the shooter instant feedback than hitting a reactive steel target.

Practice Makes Permanent

After a solid year of looking for a piece of property that would allow me to shoot unfettered, I found a 3.5 acre piece of land in southeastern Tennessee that fit the bill. Since moving in I have set out to create a range that allows me to do all of the things that I could never get away with at my LE range. Cars, house doors, cinder blocks, watermelons, body armor, and armored glass—you name it, we shoot it. With multiple barriers and about 17 reactive steel targets, I have the range that I’ve always wanted. By incorporating the training that Bill Rogers has laid out in his courses, I have started honing my shooting skills and am now passing these skills onto my friends and family.

There is a saying in shooting that goes “perfect practice makes perfect.” Most of us are accustomed to hearing “practice makes perfect.” However, time has shown us that practice only makes permanent. In other words, repetition makes something permanent—it doesn’t make it right. When you were a kid learning to play baseball, how many times did you hear your coach yell “keep your eye on the ball!”? Through devotion and arduous repetition, the moment finally arrives when the young athlete hears the crack of the bat and sends the ball sailing over the outfield. Within 300 milliseconds of the success, the mind forms a positive neural pathway and stores the muscle memory labeling it “success!” Bill refers to this similar phenomenon in shooting as Positive Instant Recognition (PIR). PIR in shooting, just as in sports, must be recognized immediately or else the mind won’t record the success as such. This is easy in sports because you can see, feel, and hear the contact with the ball. In shooting, PIR is almost impossible to achieve because a fired shot that misses a paper target sounds and feels exactly like one that pierces the 10 ring. So how does one achieve PIR in shooting? Ditch the paper targets and go to all steel. With the instant feedback of ringing steel, the shooter gets the PIR that’s desperately needed to form a positive neural pathway.

Dueling Tree (front) [web]No one makes steel targets better than Action Target. I have been using their target systems for several years now and have grown accustomed to the sound of steel registering a hit from hundreds of yards away. Of all of the products that Action Target makes, I find the Dueling Tree the most versatile. Not only does it offer an exhilarating speed challenge while shooting up close, it also offers a positive swinging action that can be easily seen from far away. Available in AR550 through-hardened steel capable of absorbing rifle fire, the Dueling Tree offers years of training in an affordable target. Refacing these five-foot tall targets is as easy as spray-painting the bullet hits away.

To read the rest of the article and to hear more about Abner Miranda’s innovative use of Action Target’s Dueling Tree Targets, please refer to next week’s Action Target Journal article.

About the Author

Abner Miranda is a patrol officer at Signal Mountain (TN) Police Department. He is an FBI-trained hostage negotiator, a tactical rifle instructor, and an AR-15 armorer.

New Target of the Month Program

At Action Target, we know budgets are tighter more than ever right now. We also know that training needs have to continually change to avoid complacency. To help ease the burdens these factors place on the training industry, we are excited to announce our Target of the Month program.

The Target of the Month program offers one of our portable target systems at an unbelievable low price to our newsletter subscribers. The discount price lasts the entire month that the specific product is advertised, so be sure to place your orders early before the month ends. There is NO LIMIT on the number of products ordered.

To kick off this program, we are featuring our PT Hold (Set of 3) Package . This package includes three target bases that utilize 1” x 2” strips of wood and provides a superior stable platform for you to mount targets onto. Regularly priced at $199 for the three-pack, this program allows you to purchase all three PT Holds for $150.

Action Target Hold Plus

This offer is now available through June 30, 2011 at our Action Target online store, www.shopactiontarget.com , by entering the coupon code HOLDUP3 upon checkout.

With this promotional offer changing each month, we also want to announce our ‘Standing Offer’ that starts this June and continues through the end of December 2011. This offer includes our Newsletter Steel Target Package consisting of the following target systems:

  • AT Hostage (AR550 rifle rated steel)
  • AT Dueling Tree (AR550 rifle rated steel)
  • AT Plate Rack (only available in AR500 handgun steel)

When priced individually, these target systems cost about $1800, but through the Newsletter Steel Target Package, you only pay $1,500. To purchase these systems, add the Steel Target Package (AT Hostage, Dueling Tree AR550 & Plate Rack Package) to your shopping cart and enter the coupon code STEELSPECIAL2011 upon checking out to receive your discount.