Tag: firearms

GunVote Campaign

As a voting member of the National Shooting Sports Foundation (NSSF), Action Target supports the Gun Vote campaign. This campaign encourages citizens across the nation to vote for those who support gun rights. The NSSF provides up-to-date news and information on political races and politicians looking to impact the Second Amendment. The website also features RSS feeds to Senate, House, and Governor races, as well as links for voter registration, absentee voting information, news on the latest polls, and more. Everything you need to know about the Second Amendment and gun rights is in one place for Election Day. Visit the site for more information.

The Gun Vault

Gun Vault Exterior BestThe Gun Vault, a 25,000 square foot facility based in the suburbs of Salt Lake City, says it sets the standard for what Utah residents can expect in an indoor shooting range. The Gun Vault owners designed their range to be not only one of the largest in Utah, but one of the most upscale and high-end, providing a quality experience for anyone who visits the range. The Gun Vault was created with the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

 

Gun Vault Lobby 3The facility hosts a 7,000 sq. ft. retail space. The exposed rock architecture and high ceilings with skylights give the area an open atmosphere with plenty of light. Friendly and knowledgeable staff members are on hand to answer questions and provide information. One of the goals of The Gun Vault is to create a non-threatening environment where anyone from the first time to professional shooter can come and enjoy an indoor shooting experience.the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

 

Gun Vault Stalls 2The shooting range features 15 lanes at a 25-yard distance with a viewing area behind the range. The range features Action Target equipment including a Total Containment Trap, overhead safety baffles, wall baffle system, target retrieval system, shooting stalls, and sound abatement material to help contain noise within the range. A Carey’s ventilation system provides top air quality and protects consumers from lead and other harmful air contaminants. Regarding the range equipment the staff says, “We have chosen the best in the industry to make sure our customers have the best experience possible when they come see us.”

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But The Gun Vault doesn’t stop with an impressive retail area and quality range equipment. It also houses two simulators, classrooms and a lounge. The simulators provide an opportunity for training, target shooting, and just a chance to become familiar with a gun in a non-threatening environment. The simulators feature a variety of conceal carry, target and home defense scenarios. The Gun Vault also offers classes ranging from basic handgun to CFP to private seminars.

 

The lounge area tops off the facility with leather couches, poker tables, pool tables and six large televisions. Strategically placed skylights throughout the lounge add natural light and an inviting atmosphere. The lounge, simulators, and classrooms are all available for rent to the general public. Corporate events, training sessions, or company parties can all be hosted at The Gun Vault.

The Gun Vault offers Utah what more and more ranges are trying to offer to shooting sports consumers across the nation: a premier environment where anyone can come and enjoy a high-quality shooting experience.

Thinking about Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

7 Public Relations Tips for Shooting Ranges

Point Blank RangePublic relations can be difficult no matter what industry you’re in, but for those who own shooting ranges and gun shops, it can be absolutely terrifying. It seems the majority of news stories about shooting ranges are purely negative and focus on battles over zoning, environmental concerns, community opposition, or violent crime. The media may seem to have complete control over the conversation, but there are things you can do to shed some positive light on your range and the industry in general. If you own a shooting range, work at a shooting range, or you are planning to build one, here are seven tips that will help you overcome the preconceived notions, myths, and fears that surround them.

#1: Educate your neighbors.

People fear what they do not understand. The majority of the resistance you will experience in building your range is often the product of a lack of understanding from misinformation. A quick online search will show the majority news stories that talk about shooting ranges center on how they create dangerous environments for children and communities because of the presence of guns or the possibility of bullets escaping the confines of the range. Do not be afraid to attend local civic meetings and community events or even go door to door to educate the public about your project and how it will benefit the community as a whole. It is important to be visual and factual in your presentation. Use pictures and graphs to illustrate your points rather than relying solely upon words. Always exercise caution when speaking to the public and local government officials. Before you attempt to communicate openly about your shooting range project, you should conduct or find research to determine the political atmosphere of your community. Depending on potential resistance, keeping a low profile may be the best course of action rather than attacking public perception head on.

#2: Know what makes your range unique.

Red Dot Firearms 21When it comes to the media, it is not enough to say you’re building a “state-of-the-art” shooting range. You need to know what makes you unique from every other range that also claims to be “state-of-the-art.” Look closely at your equipment, business model, history, future plans, and services. Somewhere in those details is an angle that will draw the attention of the media. A great example of this is Eagle Gun Range in Lewisville, Texas. Owner David Prince contacted the media early and often but was met with complete indifference because several shooting ranges had already opened in the area in a fairly short amount of time. After a number of attempts, a reporter finally asked, “What makes you different from all the other ranges?” Prince began listing all the aspects that make Eagle Gun Range so great including safe equipment, training classes, inventory, and events like birthday parties. What caught the reporter’s attention were the events. “Birthday parties? Like, for children?”

What followed was a media frenzy. Not only did it catch the attention of the local news agencies, the story also found its way into the national limelight with coverage from ABC News, Yahoo News, Fox Business, U.S. News on NBC, The Blaze, and Guns.com. Even Jimmy Kimmel caught wind of it and featured a skit about the range called “Chuck E Norris” on his show. Obviously, not all of the coverage was positive, but it gave Prince a chance to talk about his range on a public stage and draw enormous attention before the range had even opened.

#3: Talk to the media early and often.

Red Dot Firearms 06The media does not have to be your enemy. If you help them by providing a story that is newsworthy, they will help you. It is important that you reach out to them early in the process and approach them often. Invite them out to visit your range during different stages of the building process. Explain to them how your bullet trap works and why it is impossible for bullets to escape the range. Show them what makes your range unique. Give them the opportunity to shoot on your range (include both the reporter and the camera operator). Talk about how your range will protect the environment with your lead collection and ventilation systems. The more you get the media to your range, the more you can influence the conversation and educate the public.

#4: Host a grand opening event.

Holding a grand opening event is one of the best ways to get the attention of your local community and media. Don’t jump the gun, though. It’s generally best to have an unannounced soft opening with your grand opening celebration taking place a few weeks or even a month later. Delaying the grand opening will give you time to make sure everything works properly, shelves are stocked, and employees are trained. Coordinate with one of the main firearm brands you will carry to be on site during the event to do demonstrations or even hold raffles (if charging for raffle tickets, make sure you follow your state’s gambling laws). You can also draw attention by offering discounts or sales on merchandise, range passes, memberships, etc. Invite notable community members like the mayor and the chief of police and include them in an official ceremony like a ribbon cutting (or ribbon shooting). Once plans have been made, get the word out to the media. Research reporters in your area who would possibly be interested and send them an official invitation two weeks in advance that quickly details what will happen, who will attend, and why it is important. Send the invitation early in the week to avoid traditional end-of-the-week deadlines, and keep it as short as possible.

Hire a professional photographer to be at the event. Photography is often one of the most overlooked aspects of opening a range. Too often, a new shooting range opens and the only available photos are dark and grainy and were taken before construction was even complete on whoever’s cell phone happened to be handy. Invest in a good photographer to document your range and provide you with attractive photos that you can use on your website, in social media, and in the news. The better you can portray your range through photos, the more people will want to come.

#5: Be an expert on all things firearms to the media.

Red Dot Firearms 12Your range doesn’t have to be the source of the news in order to get into the news. In today’s world, there is no shortage of news stories involving firearms in one way or another. Present yourself as a firearms expert to the media, and they will seek your opinion. Doug VanderWoude, OnTarget Range Manager for AcuSport and former owner of Silver Bullet Firearms, managed to get his range into Time Magazine. It wasn’t because his gun shop/shooting range did anything worthy of national attention but because VanderWoude actively contacted the media and presented himself as an expert in the field. So when Time Magazine began writing an article on booming gun sales, they came knocking at his door first. Merely owning a shooting range does not necessarily qualify you as an expert, however. Make sure you’re up to the task by reading as many publications about the firearms industry from as many different sources possible. Focus on politics, local firearms laws, trends, new products or innovations, and firearms makes and models. The more you can back up your personal experiences with trends and research, the better you will perform as an industry spokesman.

#6: Hold/support regular community events.

Continue to interact with your community regularly. Host various shooting groups (especially women shooting groups) at your range on specific days or nights. Hold IDPA, USPSA, Ruger Rimfire Challenge, or other competitions at your range if possible. Support local organizations like the Boy Scouts of America, law enforcement agencies, and veterans groups. Make sure you plan events well in advance to provide adequate time to advertise and plan them. If you do not give your community enough time to plan to attend or even the opportunity to find out about the events you hold, these will end up damaging you rather than benefiting you.

#7: Maintain Constant Contact.

Never stop building and strengthening your brand. Communicating with your customers, the community, and the gun industry outside of work will help build mutually beneficial relationships. There are too many ways you can do this to list all of them, but here are the ones we feel are most effective when used correctly:

  • Social media – Make good use of Facebook, LinkedIn, Twitter, Google+, Pinterest, and other platforms to provide an easy way for your customers and community to communicate with you. These are great places to talk about events, share pictures, and post how-tos. As the social media population continues to grow, it is ever more important to have an active presence.
  • Craft a newsletter – You do not have to publish a daily, weekly, or even monthly newsletter. It just needs to be consistent and expected. You and your staff are firearms experts, so share that knowledge as much and as often as you can. Newsletters are a great place to put a calendar of events to let people know what is happening at your range and when.
  • Spotlight your employees – You can do this in the newsletter, on social media, through the news, or in your business. If you have an employee that is a trained instructor, excellent with customer service, or anything else that is noteworthy, brag about them.
  • Listen to your customers – You have to listen to your customers and make changes based on what you hear. Your ability to adjust to the needs of customers will determine your success. Actively listen to their suggestions by providing a forum. Include a comments and suggestions section on your website, host surveys through social media, and ask every customer who comes through your doors what is most important to them.

No matter where you are at in your range project, it is never too late to take control of your public image. Remember that your reputation, image, and brand are all living things. The moment you stop feeding and putting effort into them is when they will start to work against you.

Action Target Increases H&H Shooting Sports’ Lane Count

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PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

The HallsWhile H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

H&H now features a store with more than 2,000 firearms, a restaurant, virtual simulators, an online newswire and even the occasional wedding. Hall said he wishes he could take credit for the range’s success but that it all comes down to customer service and the simple act of listening.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

2363A4E5-A751-4890-B362-D2A2413EF533[5] The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

Crowdfunding and Shooting Ranges: Odd Couple or Perfect Match?

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In the old days, if you wanted money to finance a project or new business (like a shooting range), there were only a few ways to do it. You could talk to local business investors, obtain a small business loan, or beg a rich uncle. And if none of those worked, then you put the project on the back burner and waited to win the lottery.

It didn’t matter that there were tons of people who wanted whatever product or service you had to offer. If the people with the money weren’t convinced, then you really didn’t have any other options.

In 1997, fans of the British rock band Marillion broke that norm. They wanted to see the band go on tour despite the untimely bankruptcy of their record label, so the fans paid for it themselves. They set up an online campaign where people could donate whatever amount of money they could afford, and within a short period of time, they had raised enough money to send Marillion on a 21-date tour.

It wasn’t long before others caught on and started websites to fund bands, albums, movies, and art projects. Inventions and games soon followed with the introduction of gadgets like the Pebble Watch ($10.3 million raised) and an online video game called Star Citizen which raised more than $14 million through crowdfunding campaigns on its own website as well as Kickstarter. Thousands of other campaigns have been successful in the few short years crowdfunding has existed with a total of $2.7 billion being raised in 2012 alone.

But it wasn’t until the JOBS (Jumpstart Our Business Startups) Act was signed in April 2012 that all of this meant much to small businesses. This new legislation opened the doors for startups to solicit equity financing from the general public pending implementation of regulations by the SEC. While that piece of the JOBS Act has yet to go into effect, small businesses are still finding ways to get their ventures off the ground through crowdfunding sites.

Business partners Rob Krop and Matthew Jones are doing just that with a campaign to build an indoor shooting range in Frederick, Maryland, called The Machine Gun Nest. The pair started the project with two goals in mind: build an indoor range in a neglected area and create responsible gun owners one experience at a time. To meet those goals, they decided to reach out to the community through crowdfunding.The Machine Gun Nest

“Right off the bat, there were really only two crowdfunding sites that would allow us to do what we wanted to do. It was Indiegogo and GoFundMe,” Krop said. “One of the big reasons we chose Indiegogo was because they had better reviews, we saw better products, we saw more activity, and we also saw larger donations.”

Indiegogo allows people to donate to The Machine Gun Nest’s campaign by purchasing one of several perks including pistol and machine gun rentals, one year memberships, family memberships, and lifetime memberships. They also offer more extensive perks for larger donations of $5,000 and $10,000 like premier access to new machine guns and having a shooting lane named after you for sponsor donations.

The Machine Gun Nest has seen initial success with nearly $22,000 raised in the first 24 hours of the campaign being launched, but beyond donations, their campaign through Indiegogo has increased the project’s visibility and built awareness among their future customers.

“This provides a venue where we can not only raise capital, but we can raise awareness and reward people for believing in us before the project is created by giving them discounts for their donations,” Jones said. “It creates awareness. It creates a buzz. And everyone can see it happen right there on our campaign. They see dollars that are going toward something that they also care about.”

Other shooting ranges have attempted to finance themselves through Indiegogo in the past, but only one managed to raise more than $195 after a full 60-day campaign. The difference with The Machine Gun Nest campaign, Krop says, is that they’re hitting the pavement and talking to people about it in person as well as online.

“One of the things that has really helped us is just getting out in front of people. We got a booth at the local gun show and that was huge. We got a great response. People seeing that we’re moving forward and that we’re out there in person gave a lot more validity to what we’re doing, and people felt more comfortable donating,” Krop said. “The more we get out in front of people and talk to them, the more they see that it’s a real thing and not just something online.”

For both men, that determination comes from more than just a desire to own a profitable business.

“This is a cause as well as a business, and it matters to us,” Jones said. “We want to create an environment where we can show safe and proper use and training for firearms so the public can see that firearms do have a place in the hands of responsible citizens.”

Only 43 days are left in the campaign, and Krop and Jones both plan to continue face-to-face and online efforts to reach their campaign goal of $500,000 – a very tall order in the world of crowdfunding – but whether they reach their goal or not, they still plan to open the shooting range with the help of community investors.

Opening the range may not be their biggest achievement, however. The Machine Gun Nest has the chance to become the first shooting range ever to be successfully financed through crowdfunding and may pave the way for other ranges like it. With crowdfunding expected to explode in the next year and with the implementation of public equity financing coming soon, the shooting range industry has a unique opportunity to bypass traditional financing options and get direct support from the shooting community itself. While there are likely to be many failed campaigns along the way, there will also be those who rise to the top and pioneer a new business model for shooting ranges everywhere.

Quick Ways to Supplement Your Law Enforcement Budget at Year’s End

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Proper training begins with proper facilities and equipment. For law enforcement agencies, the fiscal year is coming to a close – making now a great time to use that extra budget for needed range equipment, upgrades, and services.

For agencies looking to upgrade while still saving money, Action Target | Law Enforcement Targets offers a number of programs to help law enforcement departments supplement their budgets without skimping on their ranges.

Recycling brass is a great way to reduce costs without cutting into budgets – and if done right, can mean more money for the range. The Law Enforcement Target Brass Program allows departments to recover money on their spent brass by applying credit to their account. The department then receives credit that can be used toward any Action Target or Law Enforcement Targets product or service including portable targetsrange services, spare parts, or even range upgrades. Credit earned through the program never expires and can be accumulated over time for larger purchases. One agency accrued over $60,000 through brass trade-in alone.
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The process is simple: a range master collects the spent brass and securely fastens the containers to a pallet. The range master then contacts Law Enforcement Targets at 800-779-0182 and schedules a time for the brass to be picked up. The brass is picked up and sent to a local recycler, sorted, inspected and weighed. The freight cost will be taken out of the credit received. The range master is then contacted by Law Enforcement Targets with the credit amount based on the net weight of the brass which is competitively priced based on current commodity pricing.

 

Action Target | Law Enforcement Targets is a turnkey provider for Gun ranges and training facilities. With the Brass Program, departments can use the credit for range parts/services/range consumables including de-Lead products, eye and hearing protection, general use products or products for resale.

Guns and ammunition can also be converted to credit. Action Target works with PoliceTrades.com to help agencies receive revenue from ammunition, duty firearms, confiscated guns, and even restricted Class 3 weapons.

PoliceTrades.com works through a bidding process. An agency sends a list of firearms it is looking to remove, and PoliceTrades.com sends it to a bid network of Federal Firearms Licensed Dealers (FFLs). FFLs then bid, and the highest bid is presented to the agency for review. Once accepted, the agency ships to the FFL and receives credit toward Action Target products and services. This process works for both duty and confiscated firearms. A similar process is available for Class 3 firearms (select-fire and short barrel rifles and shotguns). PoliceTrades.com handles all of the ATF Form 5 transfer paperwork, so departments don’t have to worry about trudging through all of the red tape.Cut_4006_2

PoliceTrades.com also has a parts stripping and destruction program. Agencies can receive revenue through having old or confiscated firearms destroyed. Guns are stripped of valuable parts such as the slide, recoil springs, grips, and magazines while the serialized frame of the firearm is destroyed. The agency receives revenue from the parts as well as a certified letter detailing the serial numbers of the firearms and the date they were destroyed.

For more information on the brass trade-in program, the PoliceTrades.com programs, or any of Action Target’s products and services, call 801-705-9113.

SHOT Show Media Day’s 2013 ATI Safety Award Presented to EOTech

Executive Video Summary

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EOTech presented with award during SHOT Show for exceptional firearms safety practices during media event

LAS VEGAS – February 4, 2013 – SHOT Show Media Day at the Range announces EOTech as the recipient of the Action Target 2013 Media Day Safety award. This award is given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 14, 2013. Each exhibitor was judged by a panel of safety auditors who scored each exhibitor on firearms safety practices during the event.

EOTech had a perfect score on criteria such as eye and ear protection, ammunition and firearms control, etc. But EOTech went above the scored criteria by having their own range officer at the shooting station and first aid supplies ready for use in case of an emergency.

EOTech was awarded the trophy at the Action Target booth during SHOT Show by representatives of SHOT Show Media Day at the Range and Action Target.

“We consider range safety an essential part of every live fire event,” said Amy Miller, Media Relations Manager at EOTech. “It is our goal to be industry leaders in every aspect of our professional execution, and the range safety standards we practice are not exempt from that mindset. We make plans well in advance and review them to make sure we have eliminated any unsafe practices before we reach the line of fire.”

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From left: EOTech Customer Service Manager Mike Kroll, EOTech Pro. Staff Roric Padgett, Action Target Co-Founder Addison Sovine, Media Day at the Range Representative Kelsey Williams, Action Target Portable Target Manager Chad Burdette

Action Target, the sponsor of the award, is a leading global supplier of superior shooting range products, equipment, design, manufacturing and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world.

“We have been a major supporter of Media Day at the Range for many years, and being the sponsor of the 2013 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.

In its seventh year, SHOT Show Media Day at the Range hosted more 120 exhibitors and 1,000 media members of the hunting and shooting industry. This award gave recognition to EOTech as an example of the importance of safely demonstrating products to the media on a live fire range.

“Live fire demonstrations are an essential part of explaining our products and technology,” Miller said, “and Media Day offers us the ability to put our products in the hands of over 1,000 of the industry’s leading writers and media personalities in an eight-hour period of time.”

EOTech was awarded a plaque for its exceptional firearms safety practices and given a free booth at next year’s SHOT Show Media Day at the Range.

For additional information concerning SHOT Show Media Day at the Range, contact Cory Cannon at ccannon@triplecurl.com or Cathy Williams at cathy@cmgmarketingandevents.com.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

Between The Berms: Athena, Goddess Of Gun Ranges

Editors Note: This article was originally published in The Shooting Wire on December 5, 2012. It is being republished here with permission from Editor Paul Erhardt.

The Athena Gun Club is the range your range hopes to be when it grows up.

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Houston’s Athena Gun Club is setting the bar very, very high. Photo: P. Erhardt

Located in Houston, Texas, with something like 100,000 oil industry execs within a few minutes drive, the Athena Gun Club is 39,000+ square feet of ranges, retails space, classrooms, and amenities that sets it far apart from other ranges you’ve visited.

The design and layout of Athena is the brainchild of CEO John Boyert, and his wife (and CFO) Susan Cho, who worked with Houston-based firm Acumen Design to create an overall space and flow – along with a non-traditional firearms shopping experience – that gives the club its very upscale feel.

Upon entering the club the first thing you notice is the front desk, which is more akin to one you’d find in a hotel lobby than at any gun club you’ve seen. It’s located in a huge, open foyer that’s brightly lit, inviting, quiet and immaculate.

It’s at that front desk where you are immediately greeted by one of the club’s 49 uniformed employees who project both professionalism and warm hospitality – again, more akin to that of a hotel than a range – and leave you with the feeling that this is the place you want to come and shoot.

And that first impression, the importance of it on you as a potential member, is something Boyert borrowed from Conrad Hilton’s book. Hilton, of the Hilton Hotels empire, knew a thing or two about the value of first impressions, and considering that the Athena Gun Club sits next door to one of the richest zip codes in the country, Boyert understands how valuable that first impression is to the success of his business.

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The front desk looks like it came straight out of a high-end hotel. Photo: P. Erhardt

To put it simply, everything about the Athena Gun Club is geared towards creating a high-end experience for the visitor – regardless if you are a multi-millionaire executive in the oil industry or the clerk from the mailroom.

Great attention to detail has gone into giving each and every visitor a world-class experience. And why not? They want you to come back.

Boyert has pored over all the available data from the National Shooting Sports Foundation that they’ve compiled to help firearms retailers and ranges. With that data in hand, and Conrad Hilton’s expert observations, Boyert has envisioned the club to be the place you don’t visit just once a month to shoot, but every week.

He explained that the Athena Gun Club is going after “a demographic that other ranges aren’t even targeting” and probably never considered.

For instance, because of the oil industry and corporate rules they have established about firearms on their property, Athena Gun Club will store firearms for its Executive and VIP members. These are individuals who pay a hefty membership fee and a regular monthly fee which provides them access to seven private VIP shooting lanes, on-site firearms storage, a cigar room with fully stocked humidor, private entrance and gun valet services, on top of other amenities and Athena’s always attentive staff.

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To the right of the front desk is the fully computerized rental counter. Photo courtesy of Athena Gun Club

A tour through the VIP area was like walking through the clubhouse or members locker room at a private country club.

In addition to luring in Houston’s business executives, Boyert is also targeting the corporations themselves by providing them a unique off-site meeting place where a sales team can easily have their meeting thanks to standard business tools like WiFi, AV systems, a conference room, and catering (of course).

Though a brand new business that just had it’s grand opening this past weekend, the Athena Gun Club has reached out to build relationships with other local businesses. Not only has Boyert sought out the advise of local restauranteurs – again stealing from the hospitality industry – but he has also lined them up to help cater Athena’s special events and the range’s soon-to-be-opened cafe.

I know what you’re thinking, “Will they have that fried baloney you keep mentioning?”

No, you’ll have to make do with food from the likes of Jimmy John’s Gourmet Sandwiches and Carrabba’s Italian Grill, as well as other local venues Boyert is reaching out to in order to better service the Athena Gun Club members.

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If we told you it was a fine jewelry store you couldn’t tell the difference. Photo: P. Erhardt

Building partnerships is a key element of the business philosophy employed by Boyert and Cho to help them deliver on the Athena promise. One of those relationships, and perhaps the most important one after that with Acumen Design, is with Action Target.

You can’t have a gun club without a range and Boyert literally met with every major shooting range company before settling on Action Target and putting his faith in them to deliver the best shooting experience possible.

And that faith paid off big time as contractor issues put the gun club build-out behind schedule, forcing Boyert to turn a 12-week range install into a 4-week rush job for Action Target.

For those familiar with the Utah-based Action Target, a company with one of if not the best reputations in the industry, it will hardly come as a surprise that not only did the Action Target team get the new state-of-the-art ranges – 26 lanes in all – installed in the 4-week window, but they did it without additional staff or going over budget.

Boyert’s appreciation for Action Target is apparent in the way he speaks about their work as one of their customers, and it reflects the way he sees Athena Gun Club’s members speaking of the club.

In picking other industry partners whose work and reputation reflects the appropriate image for the club, Boyert chose carefully when selecting the brands he’d carry in Athena Gun Club’s store.

When you decide to back everything you sell to your customers with a lifetime warranty you had better pick the right brands. In a retail space laid out more like an Apple Store with gun kiosks reminiscent of SHOT Show displays (instead of those dreary standard glass gun cases), you’ll find Glock, Smith & Wesson, HK, Sig Sauer, Wilson Combat, Kimber, SureFire, Magpul, Galco and others.

Athena 2
This is what retail product merchandising should be. Photo: P. Erhardt

And all of it at prices competitive in an area serviced by numerous firearms retails, including no less than 20 Academy locations.

It’s difficult to fully capture the essence of the Athena Gun Club experience but it’s one that is totally different than what most shooters have come to expect from their local indoor range. It is refreshing and hopefully inspires other range owners to up their game.

Of course, the obvious question is can an upscale shooting club of this nature survive as a going business concern. I asked Boyert directly how long he thought it would take to reach profitability considering the tremendous investment made in the facility by him and his shareholders. While I fully expected a three, four, or even five year response, I was delighted to hear not only does he see it taking one year, but that expansion to new locations is part of the vision for the future of the Athena Gun Club.

With something like 4,000 people visiting the facility during its grand opening, it looks like the Athena Gun Club is well on its way. And I won’t be surprised if more than a few industry execs find their way to the new club next year when they gather in Houston for the annual NRA Show.

….Hmmm, what an interesting place to hold a new product introduction and media event during the NRA Show.

– Paul Erhardt, Editor, the Outdoor Wire Digital Network

Action Target at the 2013 SHOT Show

shot_show_logoExecutive Video SummaryIt’s that time of year again where the entire firearms industry gets together in Las Vegas for a whole week of fantastically exhausting SHOT Show fun. Here at Action Target, we’re putting the final touches on our booth and loading up for a week in Vegas. If you’re attending SHOT Show this year, make sure to stop by and check us out (booth numbers 10564 and 10562). Here’s a look at what we’ll have going on.

The event kicks off Monday the 14th with the SHOT Show Media Day at the Range held at the Boulder Pistol & Rifle Range in Boulder City. Action Target is the official target sponsor of Media Day at the Range and will be providing brand new steel targets for new firearm demonstrations and, of course, entertainment. More than 1,000 media members from the hunting and shooting industry will be present at the range for a full day of shooting demonstrations, product releases, and firearms fun.

Because there will be hundreds of live firearms at the range, safety is absolutely paramount. To promote gun safety, Action Target will be presenting the 2013 Action Target Safety Award. This award will be given to the exhibitor that holds to the highest standards of safety during SHOT Show Media Day at the Range. Each exhibitor will be judged by a panel of safety auditors who will give scores based on firearms safety practices during the event. The award will be presented to the winner at Action Target’s booth (10564) on Wednesday at 10 a.m.

This year we will also be debuting new products like the whole line of Rimfire Targets specifically designed for .22 rimfire ammunition. In addition to the Rimfire Spinning Jack, Rimfire Plate Rack, and Rimfire Dueling Tree, we’ve added seven new reactive targets to the line. All of the new targets will be available for purchase online and in our SHOT Show booth starting January 15th. Take advantage of our free shipping offer by purchasing any of our portable targets in the booth.

1280x500 rimfire web banner

In addition to free shipping, our booth will feature several industry celebrities like NUTNFANCY, Gene Pearcey, Rob Leatham, and more! NUTNFANCY will be in the Action Target booth all day Tuesday. Stop by to get an autograph and a picture.

Even if you aren’t attending SHOT Show this year, you can still be a part of the action by following our updates on Facebook Facebook and Twitter. We’ll keep you posted on all the product releases and industry news.

We hope to see you there!

Omaha Law Enforcement Trainer Recognized For Exceptional Performance

Officer David Staskiewicz receives Range Master of the Year Award from Action Target

PROVO, Utah – Officer David Staskiewicz was recognized by Action Target as the 2012 Range Master of the Year for his continued excellence in law enforcement training.  Action Target founder Addison Sovine presented Staskiewicz with the award at a ceremony held in his honor on December 13th.

“Officer Staskiewicz has done an incredible job in with the Omaha Police Department,” Sovine said. “Action Target has had the pleasure of working with him on several projects in the past, and we hope to continue our relationship in the future.”

For the past ten years, Officer Staskiewicz has been the Omaha Police Department’s range master. During that time, he has overseen the closing of the department’s 30-year-old indoor range and was instrumental in the opening of the new Public Safety Training Center ranges four years ago.

The new center includes a firearms simulator room, rooms for weapon, ammo and target storage, a room with 20 stations for weapon cleaning and two indoor shooting ranges equipped by Action Target with advanced tactical training technology.

“Coordinating the fair use of all three ranges can keep you busy, but these facilities are an incredible training tool,” Staskiewicz said. “We have up to 25 local and federal agencies that train on one of our ranges throughout the year.”

According to Staskiewicz, the last thing a police officer wants to do is discharge his or her firearm, but training for those occasions where force is necessary is extremely important.

“Shooting is a perishable skill that needs to be practiced on a regular basis”, Staskiewicz said. “It’s extremely important to train our officers under similar conditions, especially elevated heart rate shooting.  It’s our job to prepare our officers to react to a situation so they can go home to their family at night.”

In addition to running his agencies three ranges, Staskiewicz oversees the firearms curriculum for his 800 officer department.  He has always been willing to share his lesson plans and training tips with other agencies and trainers over the years.   Some drills they conduct on the indoor tactical range include split-second threat identification, accuracy and speed training, as well as ambush drills in a patrol car with the windshield removed, drop targets and flashing lights to add to the stress.

“Along with providing common sense firearms training, our goal is to provide a safe training environment,” Staskiewicz said. “I’m honored to have won Range Master of the Year, but the best reward is seeing our officers go home at night after a situation.”

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

New Miami Gun Range Promises a Unique Experience

Stone Hart’s Gun Club & Indoor Range focuses on being clean and friendly

Stone Hart’s Gun Club & Indoor Range has teamed with Action Target to build a progressive shooting range families can enjoy. Located near the Kendall-Tamiami Executive Airport, the new facilities include a firearm and ammo retail store, two indoor shooting ranges and classrooms for in-depth instruction.

The idea for the range came in 2010 when three friends started playing with the idea of building a test range for their growing ammunition company. The idea soon evolved into something bigger, however, when they realized how few resources were available to shooters in the Miami area. Instead of building a range like all the others they had seen, they decided to create something that would have a positive impact on the shooting community.

“Our main goal is not to sell guns or ammo or memberships, but to offer people entertainment, training and therapy,” managing partner Adolfo Vivas said. “I wanted to make the best range in South Florida, and I think we’re finally going to get it.”

Stone Hart’s features two eight-lane 75’ ranges (one for handgun shooting and one for rifle shooting) equipped with the latest technology like target retrievers from Action Target with digital distance control and a Carey’s ventilation system that removes 99.7 percent of contaminates and lead dust from the air to keep shooters and the environment safe. But the owners believe the most unique aspect of their range is the family friendly environment.

“Our approach is family-oriented. It’s not like a men’s club,” Vivas’ business partner Augusto Luna said. “We want to make it welcoming to families. We want people to be comfortable bringing their kids so they’re aware of firearms at an early age and can learn how to handle them safely.”

Stone Hart’s managing partners have gone out of their way to provide firearms education by hiring three professional trainers including former Top Shot contestant Gabby Franco to teach classes on self defense, concealed carry and shooting safety. Free seminars for children on gun safety will also be offered.

In addition to educational classes, future activities will also include competitions, contest, games and ladies’ nights.

“We want to be a 5-star range, so we’re working toward that right now,” Luna said. “We’re just scratching the surface right now for what we want to do. We have big plans for this place.”

Among their big plans are a deli sandwich counter in the pro shop, free cable and wireless Internet and future ranges for archery and tactical training.

“Now that people have options,” Luna said, “it’s opening people’s eyes as to what a range should be.

Find out more about Stone Hart’s Gun Club & Indoor Range or register for classes by visiting www.stonehartsgunclub.co.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

Combat Mindset – Are You Ready for the Next Active Shooter Incident?

By John Krupa III.

Our nation was shocked yet again by another senseless mass murder on July 20th when deranged psychopath James Holmes walked into a movie theater in Aurora, Colorado, and murdered 12 unarmed citizens and wounded more than 100 others.

With the increased frequency of mass murder incidents in our nation – Virginia Tech, Fort Hood, and now Aurora – are you prepared to deal with the next active shooter incident when it happens in your backyard?

As a police officer and professional trainer, I can’t emphasis enough (law enforcement officers and armed citizens alike) how important it is to remain vigilant, maintain situational awareness, and be ready for anything – anytime, anywhere!

I teach personal defense courses to law enforcement officers and civilians across the country on how to respond and react to active shooter situations, and while the rules of engagement may differ based on situation, the combat mindset is the same.

There is a long history in the evolution of combat mindset and how we prepare the mind for combat going all the way back to World War II with Rex Applegate’s publication Kill or be Killed. This was followed by two excellent short books in the ‘70’s by Jeff Cooper: Principals of Personal Defense and Color Codes of Awareness.

Fast forward to the late 90s and early 2000s and we have Dave Grossman’s fascinating research On Killing: The Psychology of Killing in War and Society as well as Sharpening the Warrior’s Edge by Bruce Siddle. Do a quick search on the Internet and you’ll find a plethora of articles and publications by writers from all over the country supporting combat mindset research and development.

But once we have absorbed all this combat mindset information, how do we use it, and how is it applied in real world situations such as active shooter incidents?

I like to break it down the same way I learned it:

Situational Awareness

A catchy phrase, but what does it mean? I think the Color Codes of Awareness best summarizes how you should be conducting yourself in your everyday travels – stay out of condition white (the lowest awareness level of Jeff Cooper’s color code), be aware of your surroundings, identify specific problems or threats, and be prepared to execute a tactical plan to deal with each threat as it presents itself.

Visualization

Part of being prepared to deal with a situation is to play the “what if” game in your mind everywhere you go. As a field training officer for the Chicago Police Department teaching new recruits how to work the mean streets of Chicago, one of the first things I would teach them is to always be prepared for the unexpected. I challenged them to think about locations we would respond to for calls before we arrived. Visualize the interior of a structure or building upon approach, and always play the “what if” game. Think to yourself, “If this or that happens, what would I do?”

The same game can be played off-duty or as a civilian. If you walk into a store, bank, mall, theater, etc., your head should be up and on a swivel. You should be looking around for things out of the ordinary (running through the Color Codes of Awareness), looking for things that are odd or out of place, paying attention to detail, and always looking for a point of egress. I call this the “Krupa relaxed paranoid mode,” because that’s exactly how you feel, but this is what you need to do to develop Situational Awareness.

Vigilance

A trait that can’t really be taught but is learned through life experience. Alertness is the first principal of personal defense. Some people have it, some never will.

Obviously, victims are never to blame when tragedy strikes, but there are some actions and habits that may decrease your chances of survival in dangerous situations. The people in the most danger are what I like to call “sheeple.” We’ve all seen them – people that walk around every day like wandering sheep in condition white, oblivious to their surroundings. Just stand outside on a busy street, public transportation hub, or in a mall. Everywhere you go, people are walking around with their heads down, texting or operating one of the many electronic devices that have become an integral part of our daily routines and way of life.

People are walking into each other, walking into obstacles, walking into oncoming traffic, falling off train platforms, and falling down stairs because they are oblivious to what is going on around them! In order to avoid this dangerous distraction, people need to put those devices away, minimize their use in public, and get back to being aware of their surroundings. You will never have situational awareness if you are not vigilant.

The Winning Mindset

To avoid becoming a victim, there may be a time when you have to use various levels of force, up to and including deadly force for personal defense.

The last three principals of personal defense are needed to accomplish this task – decisiveness, aggressiveness, and ruthlessness. Jeff Cooper was specific in selecting these last three principals, and he combined them as the primary elements of what he believed is necessary to win the fight when you’re at the phase where the meat meets the metal.

Once you have made the decision to execute a tactical plan, be decisive in its execution. Aggressiveness is needed to overcome your adversary – dominate the threat! Ruthlessness is necessary in the application of ANY level of force that may cause death or great bodily harm to stop an assailant’s deadly actions.

Ultimately, the person that possesses superior mindset, tactical aptitude, and situational awareness is the person that is most likely going to WIN the fight!

It’s not a matter of if another mass murder active shooter incident is going to occur but when and where! ARE YOU READY?

For more information about our training courses, visit our website @ www.TeamSpartan.com

As always, stay safe and Fight to Win!

John Krupa III

Master Firearms Instructor

President / Director of Training

Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has over 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA and TTPOA.

Action Target Implements International Shipping Option on its Online Store

PROVO, Utah – Action Target Inc. executives announced a recent partnership with international sales facilitator iGlobal Stores which will allow the company to begin selling and shipping internationally via the Action Target online store.

“The new partnership is the result of increasing international inquiries about Action Target products and a push to expand into a growing world market,” Action Target co-founder Addison Sovine said. “Through the systems provided by iGlobal Stores we were able to add an international option to the online store so we can sell to customers outside the U.S.”

Prior to the recent partnership with iGlobal Stores, transactions involving international sales of portable targets took place via email and special shipping arrangements had to be made.

The new international sales option now allows customers outside the U.S. to order items online. Once products have been added to the shopping cart on the online store, a button appears below “Proceed to Checkout” labeled “iGlobal checkout for all customers outside the U.S.” International customers can then enter their country and address before choosing shipping and payment methods

This new feature is effective immediately and can be found at http://www.ActionTarget.com/store.

About Action Target Inc

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

New Video: Rob Leatham Training with the Action Target Dueling Tree

World champion shooter Rob Leatham knows that stress induced training is absolutely critical to competitive shooting as well as law enforcement. In an actual shooting situation, your heart is going to be pounding and your hand isn’t going to be steady. Shooting on the Action Target Dueling Tree (a dueling tree target) puts you in a position where you have to make hard shots under stress while reacting to changes in the environment, which allows you to better prepare for real life situations.

 

Click the video player to watch the video

Action Target LETC 2012 a Great Success

Action Target’s annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced law enforcement training.

This year’s LETC was attended by 147 law enforcement officers and firearms instructors from across the country and the world. More than 20 states were represented with officers from California and Oregon to Florida and New York. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we’ve increasingly received requests to attend from foreign law enforcement agencies. As in years past, we were pleased to welcome officers from Canada, but this year was especially unique with the addition of participants from Brazil and China.

On Monday, Sept. 10, officers arrived at Action Target’s headquarters to sign in and pick up their gear which included personalized water bottles and dog tags. They were also able to tour the facilities where all of Action Target’s products are designed, engineered, and manufactured.

Classes started Tuesday morning at the Utah County Sheriff’s Office Thistle Firing Range. New to this year’s training classes were George Harris’ Combat Skill Drills for Firearms Instructors, Bob Schneider’s Shoot House Training, James Washington’s Training for the Fight with the Pistol, and Brian Hoffner’s Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training Group, Safariland Shooting School, Hoffners Training Academy, Glock Training Division, Police Training Division, JDS Tactical, and Fusion Tactical and Combatives.

On the first day of class, the Utah County Sheriff’s Office explosives department set up a demonstration to kick things off with a bang. A charge was placed on the hill next to the uppermost firing range and was connected to several additional charges that ran down the hill and along the periphery of the range. To demonstrate the delay mechanism’s non-electric shock tube technology, a sniper shot the main charge from atop a storage container setting off a series of explosions down the hill. The explosives department also demonstrated several forced entry explosive mechanisms as well as a unique steel puncturing technology consisting of a coil of explosives wrapped around a beer can.

Wednesday night, more than 50 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year’s LETC. Participants were required to shoot 21 colored knock down targets from three corresponding colored boxes. Shooting the wrong color or shooting one of the six no-shoot targets meant instant disqualification. Law enforcement officers from Utah crushed the competition taking first, second, and third places. Officer Rob Wilkenson of the Utah Highway Patrol took the grand prize winning by more than five seconds with a time of 23:19.

A banquet was held Thursday evening to honor the dedication and sacrifices of law enforcement officers throughout the nation and the world. McKenzie Matthews began the banquet by singing the “Star Spangled Banner” and was followed by Provo Mayor John Curtis who gave the welcome speech. The night’s program centered around the memory of the brave men and women who lost their lives in the protection of our freedoms. The Payson High School Pipe Band performed ‘Amazing Grace’ as photos of law enforcement officers who died by gunfire this year were shown on a projector screen during a special memorial for fallen officers. A memorial was also held for law enforcement who lost their lives in the 9/11 attack. Deputy Chief Steven J. Silks of the New York Police Department, a participant in this year’s camp, spoke of his experiences that day and shared a firsthand account of the bravery exhibited by the brave men and women he served with during that catastrophe.

The camp ended Friday afternoon with a few final classes before attendees began their long journeys home to locations across the nation and the world.

We at Action Target were honored to have so many exceptional officers at this year’s camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn’t make that happen without the continued assistance of our instructors and the participation of the world’s finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

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New Product: Action Target Introduces New 45 Degree Static Target

Action Target is pleased to announce the release of the new 45 Degree Static. Now you can shoot on steel with high-powered rifles at close range!

The 45 Degree Static is the newest member of the AT Static family. With an AR 550 armor steel head plate slanted at 45 degrees, this static target is specifically designed for shooting high-powered rifles* at close distances. Most steel targets, even those made of AR550 armor steel, don’t stand up well to the power of rifle ammunition when shot from distances closer than 100 yards, but the 45 Degree Static’s unique design allows it to absorb the impact of high-powered ammunition from as close as 50 yards.

The 45 Degree Static uses a high angle of deflection to force bullet fragments down toward the feet of the target. Because the steep angle of the target spreads bullet impact over a larger surface area, the 45 Degree Static is perfectly capable of handling .223, .308, and even slugs from only 50 yards, giving you greater training freedom in a smaller area. The head plate is 14” tall and 12” wide making it elliptical in shape, but the steep slant makes it appear perfectly round to a shooter standing 50 yards away.

Just like our standard AT Static targets, the head plate of the 45 Degree Static is mounted to the stand so it bounces when hit, giving you immediate visual feedback and positive reinforcement for accurate shots. The head plate of the target is completely flat with no exposed bolts, clamps, or brackets to cause unpredictable splatter when inevitably hit, and the low profile bullet-shedding stand helps make this one of the most durable targets on the market.

*The 45 Degree Static is made of 3/8” thick AR550 armor steel and is designed for use with ammunitions that have a muzzle velocity less than 3,000 fps. Using ammunition that exceeds this limit may result in damage to the target.

Action Target’s Law Enforcement Training Camp is Just Around the Corner!

For more than 20 years, Action Target has held the Law Enforcement Training Camp (LETC) to help police departments across the nation get the quality firearms training they need and deserve. With this year’s training camp starting in just a few days, we’re excited to get things rolling. For those of you who will be attending, here’s what you can look forward to (and for those of you who didn’t register in time, this is what you’ll be missing!).

The training camp officially begins Monday, September 10 with registration starting 2 p.m. at the Action Target headquarters in Provo, UT. Since participants will be arriving from all over the nation and a few from across the world, Monday is considered a travel day, and no classes will be held. After registration, participants will be allowed to tour the Action Target facilities where we manufacture the target systems and shoot houses trainees will be using throughout the week.

Classes start Tuesday morning and will be held every day from 9 a.m. to 5 p.m. through Friday the 14th. Lunch will be provided at the range as well as a BBQ dinner Tuesday night and a catered banquet Thursday night. Thursday night’s festivities also include the “Dirty Harry” shooting competition and a raffle for Action Target gear and other prizes.

The greatest prize you’ll receive at LETC, however, is invaluable experience and training. All courses offered at LETC are taught by highly qualified professional instructors, many of whom have decades of experience in firearms training.

This year’s classes include:

  • Advanced practical handgun
  • Combat skill drills for firearms instructors
  • Ultimate shotgun
  • Extreme close quarter battle tactics with hands, knife, and pistol
  • Rapid deployment patrol rifle operator
  • Training for the fight with the pistol
  • Emergency medical response for firearms instructors
  • Shoot, move, communicate
  • Glock armorer’s course
  • Reactive shooting
  • Shoot house training
  • Ground combatives and weapons retention training

If you are already signed up for this year’s training camp, we look forward to seeing you in just a few days. We guarantee this will be one of the greatest training experiences you will ever have. If you somehow missed the deadline, don’t worry. There’s always next year.

Accuracy After Injury: How Will You React in a Firefight When Suffering from the Symptoms of Shock?

By: Brian C. Smith

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Approximately 16 years ago, I had a conversation with an old “salty” veteran police officer over lunch. He was sent by his police agency to attend a firearms class that I was teaching as a way of punishment for his actions that were defined as unsafe firearms tactics by his police agency’s administration. The class I was teaching was titled “Survival Shooting Tactics for Armed Confrontations,” which was a one-day, eight-hour course at the time. The course has undergone many revisions and updates since then. In our conversation, I soon realized that this officer has probably forgotten more than I will ever know or experience in my police career. I found myself taking mental notes while conversing about details he had mentioned on how he survived in a few of his encounters with close call situations.

The officer then hit me with a question, “How would being injured in a fire fight encounter affect your firearm accuracy?” Being young and cocky, my response was, “That should not matter, sight alignment and sight picture would be the same. I still should be able to hit the threat no matter what.” The old salty police officer looked at me as he leaned back in his chair and just smiled. After a few moments of both of us just staring at each other, the old guy said, “I will give you credit for being a good firearms instructor, but I can see that there are some things you have yet to experience in this life as a police officer.” After that brief lunch, it was as if I had just been educated by one of the three wise men.

I then researched how the human body is affected by blunt trauma and what physical symptoms that person will experience as well as how these symptoms would affect a shooter’s accuracy in a fire fight. In my research, I discovered the medical condition that may apply is referred to as “neurogenic shock.” This is a condition where the human body suffers a minor injury or traumatic experience. In the condition of neurogenic shock, the most common symptoms include:

  • A fast, weak pulse
  • Low blood pressure
  • Feeling faint, weak, or nauseous
  • Dizziness
  • Cold, clammy skin
  • Rapid, shallow breathing
  • Blue lips

The symptoms start developing approximately 90 seconds after the incident occurs. This time span can vary due to age, physical condition, or pre-existing health problems.

I have personally suffered from this condition many times when I have sustained a minor injury while playing sports or engaging in other physical activities. I have witnessed the common treatments of this condition as having the person lie on their back with feet slightly elevated to raise their blood pressure, keep them warm by covering the person’s torso with a blanket or garment, and administer fluid. A person can develop this condition by suffering a dislocated finger, sprained ankle, brachial stun to the torso, or the unthinkable – a gunshot wound.

From this research, I developed a shooting drill that we have included in the “Injured Officer” segment of our firearms training curriculum named as the “Equilibrium Drill.” This helps our training staff to illustrate two different concepts on how your condition may affect your firearms accuracy.

1. Physical reactions that may compromise your firearm proficiency due to an injury

2. Diminished firearms accuracy due to inebriation

Also, while serving in my former position as Director of Training with the Chicago Heights Police Department, one of my duties was to orientate and prepare the new recruits graduating from the academy for their new assignments. This included an orientation class that consisted of about 16-18 hours (two consecutive days) of training that was to be completed just prior to being assigned to an FTO (Field Training Officer). This Pre-Field Training Officer’s course curriculum consisted of topics such as handcuffing, expandable baton, OC pepper spray, and an eight hour handgun course on survival tactics at the range. My prior experience and perils as a young officer qualified me when I recited the common cliché, “Been there and done that.” I have an understanding of young male police officers, full of testosterone, and how they are capable of making many mistakes in the infant stages of their careers. We found it necessary to always discuss with the recruits the topic of off-duty encounters, which is included among a variety of topics on consuming alcoholic beverages and developing “beer muscles” while patronizing a liquor-serving establishment. Therefore, this shooting exercise also emphasized the outcome if a police officer were to be engaged in a firefight while intoxicated.

The “Equilibrium Drill”

(Simulating shooter intoxication or neurogenic shock as a result of an injury)

Target: 3 metal pepper popper plates or 3 large round balloons – I suggest you use 12-16 inch diameter balloons.

Distance: 40 feet (from the target to the established firing line)

Ammo: 5 rounds, no magazine exchange or reloads required

Weapon: Pistol or revolver

Shooting Position: Kneeling, sitting, or prone

Exercise

A. Shooter loads and makes ready, then places the weapon on the ground with muzzle pointed double down range.

B. Shooter steps back approximately 15 feet away from the weapon.

C. Shooter stands in the center circle of 2-3 range officers with his arms folded across his chest.

D. The range officers spin the shooter around in a circle for approximately one minute to create the dizziness effect.

E. After the one minute, the range officer will give the command “Go,” at which point the spinning will stop and the shooter must attempt to get to his weapon while dizzy and dazed.

F. Upon reaching his weapon, the shooter will take a shooting position on his knees or prone and engage the targets in a rapid fire manner.

Results

It is rare that a shooter in the class has been able to hit all his targets while dizzy, although there have been some exceptions. This exercise involves a great deal of humor, along with a certain reality among the class in witnessing each other’s reactions while dizzy.

This exercise has proven to be a positive illustration for the recruits, teaching them the risks of carrying a firearm while consuming alcoholic beverages in a social setting with other officers or their families. It also allows them to experience the symptoms of suffering a bullet wound so they can be aware of how it will affect their accuracy. Once recruits are aware, they can learn how combat those symptoms and regain a measure of accuracy when shooting. I encourage officers to assume a shooting position low to the ground such as kneeling, sitting, or prone. Experience has revealed that the longer you attempt to stand while suffering from shock the more likely you are to faint.

I also encourage recruits and veteran officers to remain in the fight until the threat is down or stopped. Fainting during the fight is not an option. The officer is expected to give 100% to the end and hope for a positive outcome.

About the Author

Captain Brian C. Smith is a 28-year veteran of the Chicago Heights Police Department and is currently serving as Commander of Training and Special Operations. He has 21 instructor certifications and four armorer certifications. Captain Smith has an associate degree in law enforcement from Thornton Community College and graduated from tile 184th session of the FBI National Academy. He is member of the Illinois Tactical Officers Association, National Tactical Officer Association, ASLET, IALEF, and the American Federation of Police and Concerned Citizens, where he serves as Chairman of the Survival Tactics Committee.

New Product: Action Target Introduces New Sport Plate Rack

Action Target is pleased to announce the release of the Sport Plate Rack. Now you can train like the pros without spending a fortune!

The Sport Plate Rack gives you all the training benefits of our full-size Plate Rack for only a fraction of the price. With six 4” armor steel plates that fall when hit, shooting on the Sport Plate Rack provides instant visual feedback and reinforces accurate shots. And after the targets have all been knocked down, they can be easily reset by pulling the cable attached to the reset lever.

The Sport Plate Rack’s no-weld design and reactive knock down action are ideal for serious target training, but the price makes it affordable for just about anyone. Because it is designed for .22 rimfire ammunition*, this target is also great for family outings, camping trips, or teaching children how to shoot.

The Sport Plate Rack comes with a 30′ reset cable, your choice of a 1′, 2′, 3′, or 4′ stand, and six 4” target plates made of AR500 armor steel that can be easily reversed and interchanged without tools.

*The Sport Plate Rack is made of 1/4” thick AR500 armor steel and is designed for use with .22 rimfire ammunition only. Using ammunition other than .22 rimfire may result in damage to the target.

Order your Sport Plate Rack today!

More Photos

 

New Video: Rob Leatham Trains with the AT Static

World champion shooter Rob Leatham knows being a well-rounded competitor takes a lot more than just speed. Accuracy is essential because it doesn’t matter how many shots you fire, it’s how many times you hit the target. In this video Rob shows how to increase accuracy while shooting fast with the AT Static Target .

 

Click the video player to watch the video

Understanding Sight Gears

By John Krupa III of Spartan Tactical Training Group and Action Target Academy

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

As a professional trainer, my research and experience have brought me to the conclusion that shooters use sights three different ways when responding to deadly force situations. I call them Sight Gears, as the shooter switches or changes “gears” in how they use their sights based on reaction to existing threats.

  • Sight Gear #1 = Perfect Sight Alignment – Is typically used under controlled conditions where the shooter is not subject to stress related factors that are conducive with the physiological response of the body under stress. The heart rate is under 140 BPM and the shooter minimizes movement, seeking the “perfect” shot. This gear is most commonly used during shots involving distance (usually 25 yards and beyond) or surgical shot placement where the shooter needs to make a partial body shot or head shot on a threat up close.
  • Sight Gear #2 = The Flash Sight Picture – This gear rules the world of gun fighting, especially with handguns! It is considered a complex motor skill where the shooter still has the ability to see/use their sights and is not affected by vasoconstriction. The heart rate is around 140 to 160 BPM and combat breathing is required to control the heart rate and flood the body with oxygenated blood to keep vasoconstriction at a minimum. The sight picture is no longer perfectly still during execution of the shot (usually due to dynamic action) and the front sight “wobbles” in the rear sight box, independently from the overall movement of the sight picture. Combat hits come quicker using this method; however, shot placement is managed by selecting an area to hit on the threat vs. a precise point of impact. We call this application Tactical Speed Shooting. This sight gear is most commonly used with handguns from 15 yards to as close as two yards.
  • Sight Gear #3 = Front Sight Proximity Shooting – This gear is used when the shooters heart rate is roaring at about 165 to 180 BPM. The shooter is limited to gross motor skills and vasoconstriction has temporarily impaired the ability to focus on the front sight. Binocular vision and focus will remain on the threat until combat breathing reduces the heart rate and oxygenated blood is restored back to the eyes. We call this Front Sight Proximity Shooting, as the top of the handgun and front sight area are visible to the shooter in the peripheral, but completely out of focus (when the pistol is at full extension and indexed on target). Using this technique, the shooter is conditioned to be aware of the handguns proximity in relation to the threat and is able to get multi-shot, devastating hits on the threat quickly by indexing the pistol to where the shooter is looking. When we run the 6-shot drills in our pistol courses using this sight gear, we are seeing shooters get six hits on target, in about a 4” to 6” group on the threats center mass in an average of 1.00 to 1.25 seconds! Conditioned shooters are applying six rounds in sub .90 seconds! This gear is most commonly used by shooters during spontaneous deadly-force confrontations at three yards and in.

While this is a general summary of what we teach in our training courses, the goal of this article is to encourage instructors to prepare students to learn how to use their sights other than just perfect sight alignment!

For more information about our training courses, visit our website www.TeamSpartan.com

As always, stay safe and Fight to Win!

John Krupa III
Master Firearms Instructor
President / Director of Training
Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has more than 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA, and TTPOA.

10 Ways to Prevent Wildfires While Target Shooting

More than 20 wildfires have been started by target shooting this year in Utah alone with dozens more started in Idaho, New Mexico, Arizona, Nevada, and Washington. Many of those fires could have been prevented or stopped had the shooters been prepared. Here is a list of 10 things shooters can do to prevent wildfires while target shooting:

  1. Bring a bucket of water – This may seem obvious, but often, shooters fail to bring enough water to put a fire out. A five gallon bucket of water at the ready while shooting could prevent a disaster if a fire does start. We recommend placing the bucket near the targets you’ll be shooting. That way, if a fire starts, you won’t have to waste precious time carrying a heavy bucket all the way to where your targets are set up.
  2. Shoot on quality steel targets – Action Target’s steel targets are designed to minimize risks to both the shooter and the environment. The flat target surface with no exposed clamps or brackets allows for a predictable bullet splatter, and the 30 degree angle of the target plate forces bullet fragments down toward the feet of the target. Uneven shooting surfaces produce unpredictable splatter and ricochet which increases the surface area exposed to sparks and hot bullet fragments.
  3. Place your targets on dirt or gravel – Make sure your target is placed on a level, unvegetated surface of dirt or small grained gravel. Placing a target in tall grass increases the risk of fire.
  4. Don’t shoot trash – Trash like old couches and TVs can often be found on public land but are dangerous fire hazards when shot. Because there is no hard surface to cause the bullet to break up, hot rounds can build up inside and create enough heat to cause a fire.
  5. Don’t shoot with steel core ammo – Ammo that contains a steel core will spark when it hits a rock or a steel target. To avoid any chance of sparking, do not use steel ammunition and avoid shooting in rocky areas.
  6. Bring a shovel and an old blanket – Use the shovel to dig a trench around your targets before shooting to ensure that any fire caused by sparks can be easily contained. Place the blanket near the targets you’ll be shooting so it’s easily available if needed. A blanket is one of the best ways to smother a fire and can be even more effective than water.
  7. Never shoot exploding targets – Binary exploding targets made of ammonium nitrate and aluminum powder (commonly known as Tannerite when combined) are popular among recreational shooters, but can be highly destructive. Never use exploding targets in flammable areas. Exploding targets (listed as “other pyrotechnic devices”) are outlawed on public lands by the Bureau of Land Management’s Fire Prevention Order.
  8. Don’t use incendiary or tracer ammo – Incendiary and tracer ammo are also outlawed on public lands by the BLM’s Fire Prevention Order. Any ammo that “burns” can easily ignite grass and brush and should not be used in flammable areas.
  9. Don’t smoke – Even if you’re following all safety precautions in regard to shooting, you can still easily start a wildfire by smoking. If you’re shooting in a dry location, make sure that all cigarette butts are properly extinguished or avoid smoking at all.
  10. Park your vehicle away from dry grass – Several fires this year have been started by vehicles parked over grass. Many people don’t think about it, but the hot undercarriage of a car or truck can easily create enough heat to ignite dry grass.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store .

Rob Leatham Trains with the Action Target Hostage

24-time national champion and 5-time world champion Rob Leatham didn’t get to where he is today by luck. In order to be the best, you have to train better than anyone else and that requires daily focused training and superior equipment. In this video, Rob shows how to get the most out of your Action Target Hostage with shooting drills and tips from the pro.

Click the video player to watch the video

These Girls Wanted a Fighting Chance

By Captain Brian C. Smith

Editor’s Note: This article was originally published in The Chief of Police, Volume XIX. The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

A good friend, Deputy Gloria Anderson of the Cook County Sheriff’s Police Department, who is aware of my background in firearms training, expressed on several occasions about several of her female co-workers who were experiencing difficulties in passing their departmental service weapon range qualification. During one of these conversations, when the topic arose, I began to pry into some of the problems the female co-workers were experiencing with their weapons and departmental qualifications. I later determined that it appears the problem of the ladies in mention, may be a fear of their weapon due to lack of familiarization.

I extended an offer for the female deputies to attend a class that was designed and developed for shooters to become more familiar with their weapons, whether it’s their duty or off-duty weapon. This course was developed for the Chicago Heights Police Department, during that period of time in the mid 1990’s, when former United States President William Clinton signed the bill that proposed to increase the population of police officers nationwide by 100,000. On a local level, our agency’s sworn personnel had increased by 25 percent with a constant flow of turnover of police officers leaving other police agencies to join our agency and vice-versa. Our police personnel were leaving this department to seek better job opportunities and all the police agencies in our area were experiencing the same problem.

Our agency’s rules and regulations specified what weapons were approved for duty and off duty carry. Therefore, police officers from other agencies that were seeking employment with the Chicago Heights Police Department that were sworn in to serve on this police department must adhere to the current weapons policy and could only carry the two weapon manufacturers that we’re specified.

That’s why this eight-hour course was designed to familiarize the newly appointed police officer with the operations of his/her weapon, if they had to trade or purchase a weapon that would meet department specification. This course would allow a newly appointed police officer transitioning from another police agency to participate with their new firearm and challenge the many scenarios that the course had to offer and to familiarize themselves with their weapon.

Deputy Anderson organized a group of female police officers to participate in the class with hopes that the females would be more familiar with their firearm and overcome their fears. The class was scheduled for October 15, 2005, at the Harvey Police Department outdoor range. The women who reported to the range were all seasoned veterans and displayed an attitude, a degree of cockiness, and at the same time somewhat apprehensive because of not knowing what to expect. The female officers were from Cook County Sheriff’s Police, Markham Police, and the Federal Reserve’s Bank Police. The class was briefed of the overall class itinerary, along with range rules and expectations.

These expectations included our philosophy on a military style of regiment discipline in the class where any infractions that occurred on the range will result in penalties and the shooters as a class must suffer the punishment of three push-ups per penalty. Once the logistics were covered and the shooters’ equipment was inspected, the class proceeded to the firing line. The class is titled SURVIVAL SHOOTING TACTICS FOR ARMED CONFRONTATIONS, where each shooter is expected to bring approximately 300 rounds and anticipate getting dirty by shooting in a variety of shooting positions.

The class started by practicing reloading drills with dummy rounds and later progressed to live fire. Then after a series of live fire exercises, where the shooters were directed to reload quickly, some shooters were still reloading with nonchalant attitudes. The class then progressed to the next stage of a dueling drill where each shooter stood ten feet apart and was armed with “Simunitions”—converted semi-auto pistols with empty magazines in the weapons with one magazine loaded with one “Simunition” round and placed in the shooter’s mag pouch. The shooters were wearing paintball masks for safety, when on the command; the shooters faced each other, reloaded quickly to shoot their opponent before being shot.

During this drill, the feedback from the class was they now understood the importance of the quick reload and this drill began the humbling process among the women and the attitudes and their resistance began to diminish. We estimated that by the conclusion of the class, the group must have performed approximately 60 pushup for the penalties committed by the class members. Also at the conclusion of the class, the female officers openly admitted that prior to attending this class, that they thought they were familiar with their weapons. They also expressed that they now realized that their departmental qualification is only to test their accuracy in achieving a qualifying score for department records, which does not prepare them to shoot under stress or manipulate the weapon under stress or challenge themselves in job related scenarios.

The female officers were very appreciative and expressed a desire to establish an advanced class to further challenge and enhance their skills. It was a fulfilling moment to witness the women during the pushups and challenges that we put forth to members of this class, that this training may save their lives. They left the class enlightened, humbled, and confident in what they had achieved this date.

About the Author

Captain Brian C. Smith is a 28-year veteran of the Chicago Heights Police Department and is currently serving as Commander of Training and Special Operations. He has 21 instructor certifications and four armorer certifications. Captain Smith has an associate degree in law enforcement from Thornton Community College and graduated from tile 184th session of the FBI National Academy. He is member of the Illinois Tactical Officers Association, National Tactical Officer Association, ASLET, IALEF, and the American Federation of Police and Concerned Citizens, where he serves as Chairman of the Survival Tactics Committee.

 

Nutnfancy Reviews the AT Rimfire Dueling Tree

AT Rimfire Sport Dueling Tree

Nutnfancy recently posted a video review of Action Target’s Rimfire Sport Dueling Tree. Just like our full-size Dueling Tree, the Rimfire Dueling Tree has six steel plates that spin to the other side of the target when hit, allowing you to shoot all day without going downrange once to setup or reset the target. Nutnfancy explains how the Rimfire Dueling Tree provides the fun and excitement of a dueling tree with ammo that costs a fraction of the price! Click the video thumbnail to watch now.


About Nutnfancy

Nutnfancy is a Lieutenant Colonel in the United States Air Force, a popular YouTube product reviewer, and a long-time user of Action Target products.

The Timeless Debate: Law Enforcement Use of Range Facilities?

Range owners who are preparing for a new build must consider every possible revenue stream since it is their responsibility to ensure the range is profitable. During this process, many range owners believe they will be able to entice local law enforcement into using their training facilities and have this be a major source of revenue. This timeless debate–whether or not a relationship with the local law enforcement should be a major part of a range’s business plan–should be carefully considered before embarking on range construction.

AT Firearms ProficiencyThe main thing to remember when considering whether or not to form an engagement with law enforcement is “don’t assume anything.” While developing a business plan, if it is assumed that law enforcement will participate in the range’s program and will, therefore, help the financial plan of the facility, firm commitments must be made. Even if an owner has a good relationship with the local law enforcement, commitments should be put in writing so they become binding. Keep in mind that typically, a law enforcement agency cannot give a firm commitment to a facility that is in the process of construction, so range owners must understand that they take upon themselves this risk until a written agreement can be met.

However, if for some reason a range is lucky enough to be an exception to these common procedures and a binding engagement with law enforcement is formed, the build must include the installation of turning target systems. Turning target systems are imperative due to the fact that most law enforcement agencies require officers to qualify on a timed course that has the ability to turn targets from edge to face in a set amount of time.

Another consideration while planning should be the total cost of the range facility. Range owners must take into account the maintenance, service, utilities, and other expenses that are associated with the upkeep of the facility. Experience shows that these many expenses, in addition to the increased expense required to enable law enforcement to use the range, often render it unprofitable for the range to contract with law enforcement. Now, this is not to say that a range shouldn’t support local law enforcement, but what a range owner must realize from the very beginning is that the business plan should not be structured around an agency. Generally speaking, law enforcement use is not a viable solution in a business model.

Lastly, always remember that there is a crossover point on the return on investment compared to the operating costs and the potential income. One of the greatest values of the range is when it is used as a marketing and sales tool for a quality store. Both need to work as a team in order for them to reach their maximum potential. Range operations can seldom stand on their own on an indoor range complex and law enforcement can seldom be included as a key contributor in the range’s business plan.

Before beginning your next project, speak with one of Action Target’s Territory Managers to ensure that your range is optimized for maximum performance and results.

LETC 2012: Advanced Firearms Training for Professionals

For over 20 years, Action Target has been holding the Law Enforcement Training Camp (LETC) to help law enforcement departments across the nation get the quality firearms training they need and deserve. LETC is designed to give department firearms instructors the knowledge and tools necessary to increase their deputies’ skill level in tactical situations. While the classes are specifically designed to be highly advanced courses for firearms instructors, all law enforcement is welcome to participate in the training camp.

This year’s LETC will be held September 10-14, 2012 in Utah County, UT. Classes and activities will be split between Action Target headquarters in Provo, UT, and the Utah County Sheriff’s Office Thistle Firing Range which is located a short drive up the canyon in Thistle, UT.

“This was nothing less than the ultimate training experience and every range instructor’s dream,” says Juan Lopez, a detective from Commerce City, CO, of LETC 2011. “My only question to you is when and how early can I register for attending the 2012 LETC?”

Early registration is now available with a discounted tuition price of $450. Tuition goes to up to $495 for those that register after the July 31st deadline. Payment must be arranged at least 30 days before the start of class (Aug. 11) to avoid being dropped from the camp.

All courses offered at LETC are taught by highly qualified professional instructors, many of whom have decades of experience in firearms training. The instructors are chosen by Action Target from among leaders in the industry and include trusted partners from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group, and others.

“LETC was one of the top training experiences I’ve ever had,” said S/Sgt. Mark Horsley of Vancouver, Canada. “The quality of instructors was outstanding.”

This year’s classes include:

  • Advanced practical handgun
  • Combat skill drills for firearms instructors
  • Ultimate shotgun
  • Extreme close quarter battle tactics with hands, knife and pistol
  • Rapid deployment patrol rifle operator
  • Training for the fight with the pistol
  • Emergency medical response for firearms instructors
  • Shoot, move, communicate
  • Glock armorer’s course
  • Reactive shooting
  • Shoot house training
  • Ground combatives and weapons retention training

All classes are designed to force participants out of their comfort zone and into situations where they have to rely on their instincts and prior training. Even experienced professionals find they are pushed to perform at a higher level than ever before.

J. C. Boylan, a range master from Mesa Community College who has been a firearms instructor for 28 years said, “I can say that because of Action Target’s LETC, I am a better and more confident shooter as well as a better firearms instructor.”

Applicants are asked to list their top eight class choices from which four will be assigned based on class size and availability. Early registration increases the chance that applicants will be placed in the classes they want.

Monday, September 10th is considered a travel day with registration starting 2 p.m. at the Action Target headquarters. After registration, participants will be allowed to tour the Action Target facilities.

Classes start Tuesday morning and will be held every day from 9 a.m. to 5 p.m. Lunch will be provided as well as a BBQ dinner Tuesday night and a catered banquet Thursday night which includes a raffle.

The registration form for LETC can be found at https://www.actiontarget.com/calendar under the “More Info” column for Sept. 10-14. Instructions on how to submit your registration can be found at the bottom of page. Registration will be reserved for the first 160 applicants, so apply today!

We hope to see you there!

Action Target to Exhibit at April’s NRA Convention

As part of the NRA’s Annual Meetings and Exhibits, the NRA will be hosting its 141st annual meeting at the convention in St. Louis from April 12th to 15th. The upcoming convention is similar to the annual SHOT Show, but is open to open all NRA members—not just those who are commercial buyers and sellers.

As one of the largest events among the firearms industry, all major firearms manufacturers will be in attendance. This convention provides attendees with more than 340,000 square feet of guns, gear, outfitting, and even ATV’s. The expected attendance is set at more than 70,000 with more than 40 opportunities for attendees to meet celebrities at different booths during the event.

Action Target is excited to attend this year’s NRA event and will be exhibiting in two separate locations. Booth #211 will highlight Action Target range products and services while Booth #703 relates to Action Target’s consumer product lines—including field targets, paper targets, zombie targets, and other shooting range accessories like shooting bags and water bottles.

If you are able to attend the upcoming event, stop by the Action Target booths, catch some of the Action Target show specials, and check out some of the new projects Action Target is working on.

Removing Roadblocks with the Action Target Academy

In 650 B.C., Archilochus said, “We don’t rise to the level of our expectations; we fall to the level of our training.” Although this saying is thousands of years old, it still holds true today. In a way, it governs Action Target in its training development.

Action Target Academy LogoAction Target developed the Action Target Academy (ATA) to provide world-class firearms and range development training to agencies and individuals throughout the country who have not had the opportunity to train with Action Target Portable Targets. The entire foundation of Action Target’s approach to firearms is embodied in the Action Target Academy. In today’s industry, there are many roadblocks to having successful firearms trainings, but ATA courses examine the challenges facing today’s firearms training requirements, shooting range management issues, and also demonstrates how using modern shooting range equipment helps alleviate roadblocks, creating safe and efficient firearm programs.

Action Target found recent success through their academy. Both the Phoenix Police Department and Maricopa County in Arizona invited Action Target to come and teach some of their firearms instructors. The course gave both law enforcement departments a chance to experience a full line of portable targets under various scenarios that tested and evaluated their combat shooting skills. In addition to learning how Action Target Portable Targets can be used in everything, from basic marksmanship to advance combat tactics, both groups participated in live fire drills, creating a more realistic approach to training. More importantly, they learned how easy designing an effective job-related firearms training scenario can be. ATA realistic training scenarios prepares shooters for the real thing and also allows participants to mirror the psychological response of combat stress, helping them to define how they would engage in real life combat.

Host an Action Target Academy event and learn more about topics such as: the realities of today’s gunfight, qualifications versus training, legal and financial consequences of inadequate training, shooting range design, and equipment. To find out more about removing the obstacles keeping your agency from training as you would fight, please visit: https://www.actiontarget.com/shooting-academy or contact Richard Matthews at richardm@actiontarget.com.

Action Target and the NRA Continue Long-Lasting Relationship

The sport shooting and firearms training industries are always changing, but there is one thing that never has changed and never will – relationship building. Years ago, when Action Target was just getting started in the industry, a friendship was formed between Action Target and Ray Chapman at the Chapman Academy in Missouri. This relationship blessed Action Target for many years. Many people knew Ray Chapman well and understood that he was a passionate and highly intelligent participant in the sports shooting industry and in the discipline of firearms training. He truly improved the industry and his foundation continues to built upon today.

Action Target continues to benefit from its relationship with Ray, along with its relationship with the NRA and continually strives to be a strong supporter of the NRA in return. Today, Action Target’s long-term support with the NRA extends far beyond the annual Bianchi Cup in Columbia Missouri; Action Target also regularly supports the NRA Range Design Committee.

John Joins, Head of the Range Design Committee, has put together a stellar program to provide vital information for a successful project to those who are considering building a range. This program is delivered throughout the country and sells out over and over again. Although the upcoming event in Atlanta is booked for this year, interested parties can visit the NRA website and book a time slot for the San Diego event, which will be held in a few short months. Action Target will be at the conference and will be available to answer any questions that people may have about its products. Be sure to ask one of the Action Target range consultants for a copy of its new book, Commonly Asked Questions in Range Design. This book, which will be available on April 1st, answers many questions commonly asked by individuals trying to build a range, compiling them into an easy-to-read and informative manner.

Action Target makes an effort to be at most of the major trade shows in the law enforcement, military, and consumer industries. Another event it will attend is the annual NRA Annual Meeting and Exhibit Convention held in St. Louis from April 13-15. While there are many things to do while visiting St. Louis–like visiting the Gateway Arch or Cardinal Stadium–the best thing will be attending the conference itself, rubbing shoulders with others, and seeing what’s new on the show floor. The convention gets bigger and better each year and Action Target hopes to see you there!