Tag: electronic scoring

Action Target at the Bianchi Cup

Action Target, Inc. recently upgraded the target systems used at this year’s NRA/Midway USA Bianchi Cup match range in Columbia, MO. This year’s upgrade was completed as part of Action Target’s sponsorship of this prestigious championship, preserving the long standing relationship Action Target has with this event.

Nearly 20 years ago, Action Target’s Co-Founder, Addison Sovine, traveled to the Bianchi Cup to install new target systems at the Chapman Academy Ranges. Since then, Action Target equipment has powered all the range systems for this event.

“I remember when we first arrived at the range, Ray Chapman took a look at what we were doing and you could tell he was a bit skeptical,” said Sovine, recounting his first year at the Bianchi Cup. “But by the end of the week, everything had worked great, Ray was convinced, and he and I became good friends.”

Even though Green Valley Rifle & Pistol Club has taken over range operations, Action Target continues to provide the target systems for both the range and the Bianchi Cup. This year, Action Target upgraded the turning target systems on the Practical and Barricade ranges by including a new control system that retains compatibility with the previous shot-timer controls while adding the option of computer or wireless controls for the future.

Action Target also manufactured new steel plates for the Falling Plate and Colt Speed events. They also upgraded the control system for the Falling Plate event. This event was controlled by a computer for the first time this year.

In addition to the main event ranges, Action Target provided a new Reactive Target System (RTS) to the Bushmaster Tactical Carbine side match and new portable plate racks to the Bianchi Cup Practice Range. RTS targets are designed from a self-healing polymer capable of receiving several thousand rounds each and also features an electronic scoring system to record hits on each of the targets.

“It’s been a great privilege for us to be involved with the Bianchi Cup. This is one of the longest running championships in the shooting world and Action Target is honored to be able to add our name to the list of organizations that support and sponsor the match,” stated attendee David Mathis, Director of Marketing at Action Target. “The match has operated with Action Target systems for years and we plan to continue our support to keep the Bianchi Cup going for many years to come.”

In addition to being the official target sponsor of this year’s match, Action Target also sponsored the Women’s Award with Jessie Abbate winning the Women’s Championship.

Dave Mathis and Jessie Abbate
Director of Marketing for Action Target, Inc. David Mathis with the 2011 Women’s Champion, Jessie Abbate.

Electronic Scoring: Kongsberg Mikroelektronikk

Editor’s Note: This article was originally published in February 2011. As of March 2013, Action Target no longer distributes or sells Kongsbert Mikroelektronikk electronic scoring targets.

At Action Target Inc., we are proud to be the US distributor of Kongsberg Mikroelektronikk electronic scoring targets. These targets are specifically designed to meet police and military marksmen, long-distance competitive shooters and club requirements. Through the use of acoustic technology, the targets accurately calculate every shot’s point of impact. We have targets for big and small bore applications with additional target sizes for various distances being shot.


Target sizes range from 280mm to 1500mm (approx. 11” to 60”) with three to four target sensors in each target. There are target options for all calibers including air rifles, big bore rifles and both static and lateral moving targets.


Each target connects to a monitor that displays the hit locations to the shooter. Easy push-button controls allow the shooter to cycle through hits and options without having to change positions. The monitor is well protected by its aluminum frame that acts as a shade ensuring good visibility for the shooter. Thick non-glare glass adds additional protection to the display. These units come with a flexible carrying handle with adjustable stand.


The Signal Distribution Unit (SDU) is the communication link between the targets and monitors. It converts data from the hit sensors and gives precise readouts of hit locations on the monitor. An optional printer connection allows target and hit printouts to be made using the SDU.
For more information, please contact us, visit our Electronic Scoring page, or visit Kongsberg Mikroelektronikk’s website.