Tag: commercial

Looking Downrange: Miles Hall Takes a Look at the Shooting Range Industry

H&H Shooting Sports Complex owner Miles Hall gives us his take on being a range owner, and his thoughts about the current and future state of the shooting range industry.

We sat down with Miles Hall, Founder and President of H&H Shooting Sports complex, and asked him some questions about his experiences as a range owner and the unique nature of the shooting sports industry. Here’s what he had to say:

The History of H&H Shooting Sports Complex

Miles Hall was not always a gun owner. He and his wife, Jayne were young and just starting their life together when neighbors encouraged them to learn how to use guns and become gun owners. Miles and Jayne decided to visit a local shooting range. Hall says, “We really enjoyed the magic of shooting but found the facility left much to be desired. It was very dirty and obviously hand-made in appearances. But what finally made the decision for us was that we felt we could provide a better place and serve the long-term interest of the sport of shooting.”

Miles and Jayne Hall opened their range in 1981 with the idea of promoting shooting sports. They wanted to be a shooting range, but also an H&H-ShootingRangeeducation center. When Hall opened his doors, he had 10 lanes at 50 feet with a lobby and a classroom. Those who originally built the range told him he would never need to add more lanes or increase the range space. Over the years, he has proven that initial statement wrong as they have expanded the facility to meet the demand of the increasing customer base. Last year they had 742,000 people visit their complex that boasts 61 lanes and 90,000 square feet.

As they have run their business over the years, the Halls have tried to meet client demand. Hall says, “It wasn’t good enough to just do handguns. They wanted to do rifles. They wanted to come in and be able to shoot their shotguns even though it’s not a skeet range, and they wanted it to handle their black powder guns. And then archery stepped into the fold and air guns also. That was another one too for those folks who shoot pellet rifles and so forth.” The Halls have tried to develop a complete solution for anyone interested in shooting sports, and in doing so, have become among one of the largest retailers in the country. Hall says, “The shooting sports has changed, and you have to either be changing with it or you’re going to die in the past… A lot of things have changed since 1981 when we started.”

Although they service a high volume of guests, H&H tries to make it an enjoyable experience for each person who comes to the complex. Hall says because they are in the entertainment business and no one has to be there, they try very hard to make the time people spend at the range memorable. Their philosophy concerning customer service, or guest service as Hall refers to it, has remained unchanged throughout the years.

The Value of Guest Service

Hall says guest service is the biggest key to his continued growth. At H&H, they don’t call the clients customers. They refer to them as guests. He relates guest service to inviting people into your home. People want to be taken care of and feel welcome. Hall says he listens to what his guests are saying and what they want, and in turn, they have always taken good care of him and his business. He says, “I find it odd that businesses in the gun industry don’t put more focus on what their guests (and their changing guests, by the way) are telling them.”

H&HShootingRange

H&H has a process where guests can contact them at any time and give their feedback and concerns. Hall also teamed up with a local university to survey his guest base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes and business. For H&H, guest service is an integral part of their day-to-day operations and business model and not just an afterthought.

Hall also discusses the importance of catering to the women demographic. He says 47% of those using the range and purchasing product are women. After all, H&H stands for Hers and His, and it’s said “Hers and His,” not “His and Hers.” Hall says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.

The Future of the Industry

When asked what goals he has for the future, Hall says he wants to keep growing the sport. He says, “We love being the center of everything. We would love to be a hub… a hub of the shooting sports. The gun industry still has validity. Not just in Oklahoma, but everywhere else. It’s still all about growing the sport.” Future expansion plans for H&H include upgrading their 90,000 square foot facility, and possibly adding two more bays. In the end, Hall again stresses that it’s all about meeting and exceeding the expectations of guests who come visit their complex.

H&H-ShootingRange (2)

“Ultimately, we’re in the business to make a profit, but we actually look at it a little differently. It’s all about growing the sport.

The tagline on H&H’s website summarizes perfectly what Hall is trying to accomplish: “H&H Shooting Sports Complex is a community, educational and retail facility for developing and promoting the sport of shooting, and it’s to the people of Oklahoma we dedicate our business.”We give them an outlet… the guests, anyway… an outlet to feel pride and go back to their friends and talk about shooting. The fact that they’re shooting at H&H is a good thing, but the real good thing is that they’re shooting period instead of riding a jet ski or bowling or whatever else.”

Thinking About Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

Action Target Increases H&H Shooting Sports’ Lane Count

shootingbay6

PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

The HallsWhile H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

H&H now features a store with more than 2,000 firearms, a restaurant, virtual simulators, an online newswire and even the occasional wedding. Hall said he wishes he could take credit for the range’s success but that it all comes down to customer service and the simple act of listening.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

2363A4E5-A751-4890-B362-D2A2413EF533[5] The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

Three Keys to Getting Your Shooting Range Approved

In the process of building a shooting range, perhaps the most intimidating part is getting it approved by your local government. Even after you’ve done all the work, raised all the money, and planned everything out, the final say still comes down to a handful of elected officials. Don’t let that make you feel powerless, though. Even if the ultimate decision is in someone else’s hands, there are still things you can do to increase your chances of success.

1) Talk to the Right People

Your local government officials need to know as soon as possible that you’re planning to build a shooting range. They’ll appreciate it if you inform them early and often of your intentions, and that communication can open doors for you later on. You’ll have a much better chance of getting your range approved if you’ve established a relationship with local leaders from the beginning.

Early communication will also help you figure out zoning issues. In most cases, land has to be zoned as either commercial or industrial for a shooting range to be built on it. Find out first thing if the land you’re looking at is zoned appropriately. Zoning requirements for building a shooting range vary depending on where you live, and some places may not even have specific guidelines for ranges. Your local officials will have the most accurate information and can help you understand the requirements. Should you discover that the land you plan to build on is not zoned appropriately for a shooting range, ask the planning and zoning committee if it can be re-zoned. Often, city governments are willing to work with local businesses on zoning issues to keep potential commerce from going elsewhere.

2) Educate Yourself

AT Builds Indoor Firing Range for OrlandoThe more you know about what’s required to get your range approved, the better. Become familiar with local noise and firearms regulations as well as environmental restrictions that will apply to your shooting range. How will you handle noise abatement? How will you dispose of lead? How will you keep customers and employees safe? All of these issues will come up when presenting to the city council. If you already know what their concerns are by asking questions and doing research, you can adequately prepare to answer them.

Once you know what standards you’re shooting range will be required to meet, talk to an Action Target territory manager to find out what options are available. Action Target specializes in building state-of-the-art shooting ranges and offers several technologies to meet the stringent requirements of government regulations. For example, Action Target’s Total Containment Trap (TCT) is the most environmentally-friendly bullet trap in the industry and makes lead containment safe and easy. With the addition of a Screw Conveyor System (SCS), all bullets and range debris are safely collected and deposited into a sealed barrel for convenient disposal. Action Target also provides sound-abating safety baffles, acoustically-rated wall systems that reduce reverberation by 98%, bullet-proof transparent lane dividers, and ventilation systems that filter air and protect customers from lead exposure. No matter what regulation your shooting range is under, chances are Action Target has a patented technology to meet it.

3) Prepare to Present

Once you’ve talked to your local government officials and learned everything you need to know about regulations and restrictions, all that’s left to do is present your plan to the city council. For those inexperienced in public speaking, this may be the scariest part of the whole process. To make the experience smoother, ask a city council member in advance what information they want from you, write down a list of questions they may ask you, and prepare all of your answers ahead of time so you don’t forget in the heat of the moment.

If you feel like you need additional backup, Action Target representatives are more than willing to attend the city council meeting with you no matter where you live. That way you can have a shooting range expert standing next to you to answer any questions about the technology and safety features of your future range.

The sales team at Action Target is willing to do whatever it can to make the approval process as seamless and successful as possible for you. If you have any questions or concerns about getting your shooting range approved, call Action Target at (801) 377-8033 and ask to speak with your area representative.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years, but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

This article was originally published in the Action Target Journal on June 14, 2012.

Action Target Listed Among Utah’s Fastest Growing Companies

PROVO, Utah – Action Target Inc., a world leader in shooting range technology and tactical training systems, has been named to the Utah Business 2012 Fast 50 list, which ranks the 50 fastest-growing companies in the state of Utah.

The Utah Fast 50 award program, founded by Utah Business magazine, annually recognizes Utah companies for exceptional growth, entrepreneurial spirit and consistent innovation in the business community. Action Target Inc. was ranked #45 at a banquet held Wednesday in Salt Lake City. The rankings are based on total revenue and revenue growth over the last five years.

“We’re honored to be recognized among some of the greatest companies Utah has to offer,” Action Target co-founder Addison Sovine said. “Our team here at Action Target works hard to produce the greatest shooting products on the market, and it feels great to bring home this award for them.”

Action Target’s Vice President of Sales Randal Graham accepted the award certificate at the banquet held at The Grand America Hotel in Salt Lake City where Utah’s 50 fastest-growing companies as well as eight emerging companies were recognized. Combined, the 58 companies were responsible for$7.3 billion in revenue last year.

“We feel very blessed to be in the position we are,” Graham said. “We’ve been around for 26 years, and despite a national recession, we’re still recording consistent growth which allows us to create more jobs in the community.”

Action Target will be featured in Utah Business magazine’s September issue among the other Utah Fast 50 award winners.

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

 

Indoor vs. Outdoor Shooting Ranges: What You Should Know Before You Start Building

By Chris Hart, Action Target Range Consultant

Everybody has their own preference when it comes to shooting ranges. Some people like the open-air feel of an outdoor range where they can shoot steel targets at 500 yards while others prefer the air conditioned comfort of indoor ranges where target distance can be controlled with the push of a button. Both have pros and cons and there’s not necessarily a right or wrong answer, but there are some things you need to consider before building a range to make sure you are providing your future customers with what they want and need. To better help you in the decision making process, here are some pros and cons for both outdoor and indoor shooting ranges.

Outdoor Ranges

PROS

Action Target Line of Fire with Swing Up TargetOutdoor ranges generally require less expensive equipment. An outdoor shooting range can be as simple as a shooting line and a dirt backdrop or as complex as a law enforcement proving ground with moving targets and realistic tactical simulations. Either way, the equipment you need for an outdoor range will probably be less expensive than an indoor range because you don’t need a building to house it in.

Outdoor ranges can provide a greater range of shooting with appropriate berms. While indoor ranges are generally limited to shooting straight ahead from a fixed position, outdoor ranges allow shooters to participate in tactical training with up to 180 degrees of firing mobility. The more flexibility your range offers, the more realistic your training scenarios will be.

In addition to increased firing mobility, outdoor ranges also allow for greater tactical training freedom. Training at an outdoor range can include multiple firing stations, a greater range of distance, vehicle scenarios, and terrain-based exercises.

With an outdoor range, you are less limited in the ammo you can use. While indoor ranges are sometimes restricted to bullets within a certain muzzle velocity and bullet type, most outdoor shooting ranges are virtually unrestricted. Some outdoor ranges are even capable of handling incendiary rounds and artillery fire. While training of this kind may not be necessary or even desirable at your range, the capability is available. Outdoor ranges can also more safely accommodate shooting steel targets.

CONS

Building an outdoor range requires expensive earthwork and soil engineering. Not all sites are immediately suitable for an outdoor shooting range and may require extensive excavation to ensure bullet containment. The less suitable the site, the more money you will have to spend to make sure the backdrop and containment systems meet federal regulations and local statutes. You also may have to bring in power, water, and sewage hook ups from a long distance away, thus increasing the cost and adding to the needed infrastructure of roads, parking lots, and other development.

Due to the open-air nature of outdoor ranges, however, complete bullet containment is usually impractical due to expense. This is why location is such an important element in the building of an outdoor range. Outdoor shooting ranges must be built in an area where an errant shot that goes over the backstop is incapable of doing damage; this is referred to as Surface Danger Zone (SDZ). This can require building the range in a remote area far from the city, and being far from civilization means your customers are going to have to travel a longer distance to use the range.

It is inherently difficult to contain lead and noise at an outdoor range, and as housing encroaches on formerly uninhabited areas, more and more outdoor shooting ranges are being shut down. While the location of your outdoor range may seem safe from housing development, conditions can quickly change and endanger the future of your range. You must try to plan for variables that could affect your outdoor range in the long term future.

Indoor Ranges

PROS

Because indoor ranges can easily be built in the middle of cities, they are much more convenient for customers. For commercial ranges, that means increased visibility and accessibility. For law enforcement, that means a cut in overtime costs for police departments because officers don’t have to travel as far as they would to train at an outdoor range. They can also easily train during inclement weather conditions that would be more difficult on an outdoor range.

Technological improvements are making indoor ranges a more viable option for tactical training. Ballistic doors can allow vehicles to enter the range for training scenarios, lighting can be adjusted to simulate daylight and low light situations, sound effects can be played over the loud speakers to induce stress or simulate a combat environment, and bullet traps like the Total Containment Trap from Action Target allow for increased flexibility in shooting across firing lanes or at moving targets.

For commercial ranges, an indoor shooting range can provide a significant retail avenue. When combined with a retail firearm and an ammunition store, indoor ranges can be highly profitable ventures. Customers are more likely to buy ammo at the range where they shoot and are more likely to buy a gun if there is an opportunity to try it out on a shooting range first.

CONS

Indoor shooting ranges are more expensive to build and require a building to house them. For an indoor range you need to either build a new building from scratch or find a building that meets municipal requirements for parking, sound, and zoning that can be properly retrofitted to house an indoor range. Indoor shooting ranges also often require a target retrieval system, ceiling baffles, fully ballistic walls, bullet traps, a ventilation system, and lighting. All together, the equipment and facility costs can greatly exceed that of an outdoor range.

Indoor ranges are sometimes limited in the caliber and type of bullet that can be fired, depending on the range equipment chosen. The use of old or home-made bullet traps and the increased risk of ricochet that comes with an indoor shooting range naturally limits shooting capabilities. While modern bullet traps provided by Action Target can handle up to .50 BMG, many older indoor ranges cannot allow the use rifle calibers because their old range equipment designs will not safely stop rifle rounds. Because of size and sound constraints, some ranges don’t allow rifle shooting at all.

Indoor ranges also require costly range ventilation systems to meet OSHA and EPA requirements. For the health of yourself and your future customers, I should mention that your typical local HVAC contractor usually cannot properly design and install the type of system required for a clean and safe indoor range that I would shoot in with my own family. Ask your ventilation contractor how many indoor range ventilation systems they have designed and also ask them what design criteria is required to meet OSHA and EPA requirements. If they cannot guarantee that their system will meet these requirements, you might be making a costly mistake.

Rely on the Experts for Help

Whether you are deciding to build an indoor or an outdoor range, I recommend you contact the Action Target representative in your region and they will be happy to answer any questions you have and will help you determine what type of range and what equipment will best fit your needs and budget. They build hundreds of new ranges every year and will be able to draw on their vast experience and resources to help advise you with your project.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Three Keys to Getting Your Shooting Range Approved

In the process of building a shooting range, perhaps the most intimidating part is getting it approved by your local government. Even after you’ve done all the work, raised all the money, and planned everything out, the final say still comes down to a handful of elected officials. Don’t let that make you feel powerless, though. Even if the ultimate decision is in someone else’s hands, there are still things you can do to increase your chances of success.

1) Talk to the Right People

Your local government officials need to know as soon as possible that you’re planning to build a shooting range. They’ll appreciate it if you inform them early and often of your intentions, and that communication can open doors for you later on. You’ll have a much better chance of getting your range approved if you’ve established a relationship with local leaders from the beginning.

Early communication will also help you figure out zoning issues. In most cases, land has to be zoned as either commercial or industrial for a shooting range to be built on it. Find out first thing if the land you’re looking at is zoned appropriately. Zoning requirements for building a shooting range vary depending on where you live, and some places may not even have specific guidelines for ranges. Your local officials will have the most accurate information and can help you understand the requirements. Should you discover that the land you plan to build on is not zoned appropriately for a shooting range, ask the planning and zoning committee if it can be re-zoned. Often, city governments are willing to work with local businesses on zoning issues to keep potential commerce from going elsewhere.

2) Educate Yourself

AT Builds Indoor Firing Range for OrlandoThe more you know about what’s required to get your range approved, the better. Become familiar with local noise and firearms regulations as well as environmental restrictions that will apply to your shooting range. How will you handle noise abatement? How will you dispose of lead? How will you keep customers and employees safe? All of these issues will come up when presenting to the city council. If you already know what their concerns are by asking questions and doing research, you can adequately prepare to answer them.

Once you know what standards you’re shooting range will be required to meet, talk to an Action Target territory manager to find out what options are available. Action Target specializes in building state-of-the-art shooting ranges and offers several technologies to meet the stringent requirements of government regulations. For example, Action Target’s Total Containment Trap (TCT) is the most environmentally-friendly bullet trap in the industry and makes lead containment safe and easy. With the addition of a Screw Conveyor System (SCS), all bullets and range debris are safely collected and deposited into a sealed barrel for convenient disposal. Action Target also provides sound-abating safety baffles, acoustically-rated wall systems that reduce reverberation by 98%, bullet-proof transparent lane dividers, and ventilation systems that filter air and protect customers from lead exposure. No matter what regulation your shooting range is under, chances are Action Target has a patented technology to meet it.

3) Prepare to Present

Once you’ve talked to your local government officials and learned everything you need to know about regulations and restrictions, all that’s left to do is present your plan to the city council. For those inexperienced in public speaking, this may be the scariest part of the whole process. To make the experience smoother, ask a city council member in advance what information they want from you, write down a list of questions they may ask you, and prepare all of your answers ahead of time so you don’t forget in the heat of the moment.

If you feel like you need additional backup, Action Target representatives are more than willing to attend the city council meeting with you no matter where you live. That way you can have a shooting range expert standing next to you to answer any questions about the technology and safety features of your future range.

The sales team at Action Target is willing to do whatever it can to make the approval process as seamless and successful as possible for you. If you have any questions or concerns about getting your shooting range approved, call Action Target at (801) 377-8033 and ask to speak with your area representative.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years, but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Action Target Founders Named Finalist in Entrepreneur of the Year Award

Action Target LogoPROVO, Utah— In today’s hard-hit economy, two local Utah businessmen have been named finalists of the 2012 Ernst and Young Entrepreneur of the Year Award.

Kyle Bateman and Addison Sovine of Action Target, Inc. are among a handful of entrepreneurs to be named finalists in the Utah region, which includes Wyoming and half of Idaho. These local businessmen were selected from more than 1,700 applicants because of their significant impact on their surrounding business community.

“It is an honor,” stated Sovine. “There are so many great companies in this area and I am grateful to be listed among them.”

But being a successful entrepreneur in today’s economy does not come easy. “It has required a lot more work than I might have imagined early on,” said Bateman. “It is hard to comprehend how many things there are to do and how much work you will have to put into your business to make it successful. Having said that, I am still amazed that things have worked out as well as they have.”

Sovine and Addison founded Action Target out of an auto body shop in 1985. Their business idea was created atop the hood of a police vehicle, followed by their tireless work and hours to bring their ideas to the country. Since that time, Action Target has become the industry leader in shooting range design and Portable Steel Targets.

Sovine and Addison are in the running with 32 other finalists for this year’s top honored award. Ernst and Young developed the Entrepreneur of the Year Award program to celebrate successful entrepreneurs. It has grown into an award program that spans more than 140 cities in 50 countries. This year’s Utah region winners region will go on to compete against winners from other regions around the country, and subsequently the world. Utah Region winners will be announced on June 7, 2012.

Action Target Media Contact:

Sheryle Coray
sheryle.coray@818group.com

About Action Target Inc.

Based in Provo, Utah, Action Target is the leading manufacturer of custom shooting ranges and portable steel targets for military, law enforcement, Special Forces groups, tactical training schools, and commercial applications. Since its founding in 1985, Action Target has become the world’s largest shooting range equipment manager.

What is the Best Bullet Trap for my Range?

Choosing a bullet trap is an important decision that will directly impact a range’s profits. However, it is a decision that often seems overwhelming given the number of options available. To truly understand how important a bullet trap is to range operations and budget, it is helpful to think of the range as a large lead processor and to answer the following eight questions:

  1. Will the range be limited to handguns only, or will rifles be allowed?
  2. What other kinds of ammunition will be used?
  3. How many rounds will be fired each month? Each year?
  4. How do you plan to collect the lead from the trap?
  5. What about lead dust and other airborne particles?
  6. What kind of budget are you working with?
  7. Are there any size limitations?
  8. What about local fire codes and other restrictions?

Once these questions are answered, it becomes much easier to choose the optimal bullet trap that aligns with the range’s goals. Luckily for range owners, Action Target provides different bullet trap choices that cater to the many possible range uses. The two most common options for commercial range use are the Total Containment Trap (TCT) and the Rubber Berm Trap (RBT). Each has obvious benefits for any range, but the difference still depends on the use of each range and the answers to the above questions.

For example, if the range’s business plan calls for a small, low-use facility, then the Rubber Berm Trap is a great option. The RBT requires a smaller footprint than the Total Containment Trap and uses a smaller amount of floor space. It takes advantage of a hassle-free design that requires very little upkeep. It utilizes the practical and beneficial properties of rubber, while eliminating weaknesses and unnecessary elements of other designs. The RBT can also be serviced from the front, whereas the TCT must be serviced from the rear. The bottom line—The Rubber Berm Trap is cheaper to build and easier to maintain.

However, if the range has a high-volume, heavy-use facility, then the Rubber Berm Trap will quickly become a frustration and a large expense. In these types of ranges, the Total Containment Trap is the optimal choice.

AT Bullet Traps Used IndoorThe Total Containment Trap is the dominant industry standard for modern, heavy-duty, steel bullet traps. It is the superior choice for ranges where safety, reliability, simple maintenance, and ease of use are top priorities. The TCT can be used both indoors and outdoors in all types of law enforcement, military, and commercial shooting ranges. The TCT funnels fired rounds into a deceleration chamber, which increases safety for everyone on the range. Action Target’s patented Dust Collection Unit can be installed in the Total Containment Trap, protecting the range from lead dust contamination. The bottom line: Although more expensive than the Rubber Berm Trap, the Total Containment Trap is longer lasting and better for high-use ranges.

Before deciding on a trap, it is imperative to understand exactly what the requirements are to find the trap that supports the range goals. In today’s industry, too many owners are initially enticed by a low price only to be disappointed in the end due to the amount of unforeseen problems. For more information, Action Target has provided multiple whitepapers and a video to help choose the optimal bullet trap—visit the “Related Pages” section of our Bullet Traps page to access these resources.

Raising Returns on the Range

A range is a business. Despite the fact that many people end up turning range operation into a humanitarian effort by working more than 90 hours a week, it must be remembered that most people chose to run a range for the purpose of financial gain. Similarly, the goal for most facilities is to be profitable. However, this is always more difficult to execute than it initially seems. This causes us to ask the question: how can a range raise more of a return on investment?

Action Targe Indoor Firing Range ProductsFirst off, it must be remembered that the range exists as the profit center to the business. Secondly, a decision needs to be made in regards to the operations of the range. In regard to the commercial value of a range, there are typically two lines of thought in the industry: one is to combine the range with the store, and the second is to not.

If one were to do the simple math of operating a range, the numbers would not point to a viable business plan with the proper rate of return. In contrast, an indoor range working in conjunction with a properly operated store has the ability to produce a significant return on investment and be of great value.

A quick example might be helpful to understand this line of thought. A client comes into the range store and has a desire to purchase a gun for self-defense. Not being familiar with different firearms, the employee in the store can offer consultation and recommendations as to what might be the best choice. Now, if the store were equipped with a shooting range, it would be very easy to take this client onto the range with two or three different guns and to let them have some practical experience to aid in the sale. After the client has first-hand experience with each of the choices, it is much easier to properly guide the clients to make the best choice for their set of circumstances and needs.

Using this small example above, it is easy to see how a range really does have the ability to turn a good store into a great store. This is not a question of price—this is a question of service. The ability to serve the client does matter. While true that today’s marketplace faces the challenge of customers being able to access a limitless amount of information online, in this market, the store that provides a quality service will always prevail.

“If you build it, they will come.” It is always the hope that this adage will prove to be true, and oftentimes ranges are built under that assumption. However, those who run the range must remember that the business plan is the most important thing to take care of because it is what makes sure there is money coming into the register when people visit their range. Whatever programs are initiated for the facility, remember: there must always be a return on investment.

For more help in making your range economically viable and to increase your return on investment, contact your Action Target Territory Manager.

New Addition to The Action Target Journal

To Our Action Target Journal Readers:

We want to thank each of you for making 2011 a great year for Action Target. Over the last 26 years, Action Target has been proud to provide training equipment for the police, for the military, and for the sport shooting industry as a whole. We are thrilled by the success of our weekly newsletter, The Action Target Journal, which has now kept our law enforcement, military, and the general shooting industry informed for more than a year.

The goal of our weekly newsletter is to inform our loyal readers about the happenings and developments within the firearms industry. Due to the enormous success and participation in our newsletter and to better fulfill the needs of our readers, Action Target is proud to announce that starting March 2012, we will begin publishing two separate Action Target Journal newsletters each week.

Because our readership has grown to cover a diverse group of readers, having two weekly articles allows us to better meet the different needs of a greater number of our readers. One newsletter will focus on law enforcement news and events while the other focuses more on the sport shooting community. Both newsletters will continue to offer Steel Deals and readers are more than welcome to participate in both newsletters. We are confident the additional newsletter will continue to be beneficial in delivering timely and relevant articles to readers.

Again, thank you to everyone who has participated in the newsletter and has offered suggestions and input. We want you to know that we do listen and value your needs and opinions. If you have any comments or feedback regarding our exciting new newsletter addition, please contact us or post your comment to this article.

Sincerely,

Addison Sovine
Co-Founder
Action Target, Inc.

Action Target Finding Success at Shot Show 2012

Shot Show 2012 is a huge success so far and Action Target is thrilled to be part of such an important shooting industry event. Whether constructing our larger than life Action Target booth, demonstrating the variety of innovative training solutions and products we offer, or connecting with some of the 60,000 shooters and enthusiasts attending this year’s event, Action Target is enjoying it all.

Media Day at the Range during Shot Show 2012Working with Media Day at the Range in creating and presenting this year’s first Action Target Safety Award has been an amazing opportunity and a success for gun safety. “Using Action Target as an exclusive provider of targets has been key to our success,” said Cory Cannon, of Triple Curl Public Relations and Advertising. “Targets need to be fun to shoot and even more important, safe.”

With Shot Show coming to a close tomorrow, we want to invite everyone who hasn’t had a chance to stop by yet and even those who have already stopped by, to come visit us at booth #10564. Action Target is giving away a great offer to everyone who stops by our booth, so come say “Hi” before this year’s show is over!

Shot Show’s Media Day at the Range Announces Action Target Safety Award

Las Vegas, NV — Media Day at the Range announces its partnership with Action Target to create the 2012 Media Day Safety award. This award will be given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 16, 2012. Each exhibitor will be judged by a panel of safety auditors that will score each exhibitor on their firearms safety practices during the event.

Action Target is a leading global supplier of superior shooting range products, equipment, design, manufacturing, and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology, and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world. “We have been a major supporter of Media Day at the Range for many years and being the sponsor of the 2012 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.

Scoring and grading each exhibitor at the shoot will be based on specific safety criteria of handling firearms, ammunition placement, and maintaining a safe environment at their shooting station. The winning exhibitor will be awarded the Action Target safety award trophy at the Action Target SHOT show, booth (#10564), on Tuesday afternoon January 17th during the show. The safety award winner will also receive $3,500 toward their 2013 SHOT Show Media Day at the Range shooting lane.

In its sixth year, SHOT Show Media Day at the Range will host over 120 exhibitors and over 1000 media members of the hunting and shooting industry. This award will give recognition to that industry member that is an example to all others of the importance of safely demonstrating their products to the media on that day.

For additional information concerning SHOT Show Media Day at the Range, contact:

Media Contacts:

Cory Cannon
801-644-4773
ccannon@triplecurl.com

Cathy Williams
703-587-7142
cathy@cmgmarketingandevents.com.

Action Target Becomes an NSSF Voting Member

Action Target is proud to announce its recent acceptance as a voting member of the National Shooting Sports Foundation (NSSF).

Founded over 25 years ago, Action Target began with two high school friends working out of their garage. Today, Action Target has become the world’s largest shooting range equipment manufacturer.

Holding more than 40 patents, Action Target has steadily increased its inventory to include over 4,000 products. In addition to manufacturing, Action Target also designs, delivers, and installs indoor and outdoor range equipment throughout the world. Action Target is the preferred choice for the firearms training programs of US & international commercial/sport shooters, law enforcement, military, Special Forces groups, and tactical training schools.

Action Target is honored to be accepted as a voting member by the NSSF’s Board of Directors. It is our pledge to assist in the NSSF’s ongoing mission to promote, protect, and preserve both the shooting industry and the heritage we all share. As private ownership of firearms increases, the need for safe facilities to practice shooting has become crucial. Action Target and the NSSF will work together to enhance the presence of commercial shooting ranges in the USA while supporting the many programs they offer.

About the NSSF

Following a series of industry meetings in the late 1950’s—sponsored by Field & Stream Magazine—the National Shooting Sports Foundation (NSSF) was chartered in 1961 to promote a better understanding of and a greater participation in hunting and shooting sports.

In 1963, the Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) merged its promotional arm into the NSSF enabling the foundation to expand its efforts and establish its own headquarters in Riverside, CT.

Recognizing the growing urbanization of America, NSSF first sought to build public awareness of the sportsman’s role in conservation and their contributions to wildlife management through landmark efforts such as the annual National Hunting and Fishing Day, established in 1973.

Over the years, the foundation has continued its public outreach efforts while also developing a wide array of programs to encourage new and added participation in hunting and target shooting sports. In the early 1980’s, NSSF was at the forefront of promoting the then-new sport of sporting clays and generating widespread publicity for shooting games of all kinds. An example was the 1988 “Sportsman’s Team Challenge”—the first made-for-TV shooting competition appearing on ESPN, which continued through the 1990’s.

Over the past several decades, NSSF has greatly expanded its efforts to strengthen hunting and shooting sports traditions through nationally based efforts such as STEP OUTSIDE, the Families Afield initiative, First Shots, and the Hunting Heritage Partnership, which provides grants to state wildlife agencies for programs that improve access and opportunity.

Since its inception, NSSF has been a leader in building opportunities so future generations can continue to enjoy hunting and shooting sports. NSSF is a major supporter of the nation’s youth shooting programs and has created its own programs such as the Scholastic Clay Target Program along with other similar efforts at the collegiate level.

Firearms safety education has also been a fundamental mission of NSSF throughout its history. Over the years, the foundation has distributed millions of safety brochures and delivered safety messages through television, radio, and print media outlets. Initiated in 1999, NSSF’s Project ChildSafe has distributed more than 35 million firearm safety kits throughout all 50 states.

The NSSF is actively engaged in representing its members in respect to key legal, regulatory, and legislative issues through its Government Relations division.

Since 1979, critical funding for NSSF’s many programs and activities has come from the NSSF-owned industry trade show, SHOT Show. From an inaugural event of only 50,000 square feet of exhibit space, the show has grown to some 700,000 square feet of exhibit space today and is the largest trade exposition of its kind in the world.

NSSF’s foundation represents the broad scope of the hunting and shooting sports industry. Members include manufacturers of sporting firearms, ammunition, a wide array of accessories, and equipment manufacturers as well as distributors, retailers, shooting ranges, and many other companies and organizations in the hunting and shooting sports community. Today’s membership includes more than 5,500 companies and organizations.

Self-Funding Shooting Ranges

A New Way of Looking at Shooting Range Viability

By Addison Sovine

While the top-level view of a commercial indoor shooting range may appear simple and direct, the economic reality is often the opposite. If one were to take the cost of a range based on today’s market value and implement a state-of-the-art range featuring approximately ten lanes, the initial investment would be well into the millions. A range costing a million dollars would require $50,000 in range fees just to cover the interest payment alone. If a range yields $10 per participant for each hour of range time, five hundred shooters would be necessary to simply cover that interest. In addition to start-up fees, heating and cooling of the facility can be substantial when variables like airflow and heat are factored in.

Expenses that add up quickly

Another five hundred shooters—if not a full additional thousand—would be necessary to cover the cumulative cost of operations and physical utility bills. This does not include costs associated with labor, maintenance, or any other expenses, causing the cost of an operation range to accumulate.

Making Your Good Range Great

Over the past 26 years of leading the industry, the men and women of Action Target have learned that an indoor range in and of itself is not as viable a solution as an indoor range used in conjunction with a retail store. However, a guiding principle sometimes forgotten is that a good range validates a good store. A good range makes it possible for a store to perform a service that dealers and stores without a range cannot perform. Clients can test firearms prior to making their purchase. AT Constructs Indoor Shooting Range for OrlandoRental or lease programs are realistic possibilities, allowing for more informed decisions to be made. A singular offering like an on-site range provides a service unavailable elsewhere, meaning you are selling not only the firearms, but also a rare service–your expertise.

Your ability to provide a critical service as an expert in the shooting industry, in conjunction with the services of a range, allows you to train and demonstrate that which you sell. A range also gives the opportunity for relevant, adjacent offerings, such as personal protection classes, concealed carry classes, and other things not available from people who would need to rent or borrow a range. With this in mind, reconsider the economic validity of building or purchasing a range.

A Model of Economic Viability

Supposing your range will consist of ten lanes, the last thing that you want to worry about it is the required maintenance. Any mechanical device follows a single objective rule—the more complex the device, the more expertise necessary in its service and maintenance. Just a few years ago, having an automobile with a motor, a carburetor, and a little common sense may have been the only necessary tool in order to adjust the carburetor. Today, however, the proliferation of computer controlled, microchip-fueled components makes it incredibly difficult to do so. Accidents or problems can necessitate repairs that are far more expensive now than they may have been ten or fifteen years ago.

The laws of physics hold domain over any space, including ranges where bullets are being fired. Combined with constant historical trends of human innovation, we can see that whenever someone builds something to stop a bullet, someone else will build a bullet strong enough to go through it. Thus, it is only a matter of time before an equipment failure or breakdown on a range occurs.

AT Builds New Shooting Range and StoreThe value of simplicity, then, is clearly demonstrated. On a typical commercial range, there is no need for fancy, high-end target retrieval systems. The most cost-effective system on a range is a simple toggle switch on a track and a motor that takes the target down to a distance—this distance determined perhaps by a line painted on the wall or a line painted on the floor. This distance is determined and used as the operator runs the target down by holding the switch. As the operator brings the target back, they will run the switch until the target returns. While this may not sound like sufficient technology for training law enforcement, it truly is the only necessary mechanism for target retrieval.

If you are going to donate your commercial range to local law enforcement, understand what that could entail. Even with donations of use, local law enforcement agencies’ use of your range will be a small fraction of its cumulative use. You will not be able to properly maintain your range or even break even based upon the rental of that range with your law enforcement under typical circumstances.

*NOTE: This has been the first section of many Action Target White Papers being released to the public. All white papers can be accessed through our website. To read the rest of the Self-Funding Shooting Ranges White Paper, you can download the entire PDF document by clicking on the link provided. You can also watch the full video presentation.

About Addison Sovine

Addison is the Executive Vice-President and Co-Founder of Action Target. He has over 26 years industry experience and has personally designed, built, and maintained thousands of shooting ranges.

Range Project Spotlight: Junction City, KS Commercial Range

Action Target is widely known for constructing the toughest and most challenging shooting range projects in the world. Working together as a team allows us to overcome various obstacles we face as we design, build, and create ranges for our clients. For example, Action Target was approached by the Federal Reserve Bank to design and build a shooting range on the 17th floor of a major office building in Chicago, Illinois. When considering the noise, ventilation, and other items associated with a range, constructing a range in a skyscraper surrounded by offices was a challenge, but not an impossible task for Action Target. Through careful planning and execution, we created a .50 BMG rated shooting range complete with three lanes, stalls, and retrievers.

Action Target Builds New Commerical Range in Junction City, KSAction Target’s challenging builds don’t end there. When Chris Hart, Action Target Range Consultant of the South Central Territory, was approached with an equally challenging range project, he welcomed the opportunity by stating, “It’s not every day that you install a modern shooting range in a building from the 1800’s.”

Every commercial shooting range project requires two key elements to get it off the ground- passion and hard work. When it comes to Godfrey’s Indoor Range, Todd Godfrey had plenty of both in reserve when he embarked on this project. Todd, an officer with the Junction City Police Department, envisioned opening a commercial indoor shooting range to serve not only the citizens of Junction City and his fellow police officers, but also the soldiers stationed at neighboring Fort Riley.

In 2008, Todd toured Kansas City PD’s 30 lane tactical indoor range with ATI Midwest Range Consultant Chris Hart and Bill Provencher from Carey’s Heating and Air Conditioning, as the two companies worked together to build this range several years earlier. After viewing the range, Todd decided that Action Target was the partner to have. With a visitor’s pass from Action Target, Todd attended this year’s SHOT Show where he secured everything he needed to run his range business, from firearm distributors to inventory software (we are also happy to help all of our future range clients attend the SHOT Show with us).

Junction City, KS Commercial Range Build by ATIFor this commercial range, Todd secured some prime real estate in downtown Junction City–three vacant buildings totaling 20,000 sq-ft. on a main thoroughfare. However, this perfect location came with one catch–the building dates from the 1800’s. Building a range in a building this old would be challenging, but not impossible, for Action Target. Using ATI’s detailed range drawings, Todd began building out the structure to accept the modern range equipment. His company (yes, Todd has three jobs!), Godfrey Construction and Renovation, LLC, installed new ceiling trusses and concrete work. He also remodeled the building with a new store front that includes a luxurious lounge area for those waiting to shoot.

To accommodate the expected high volume of shooters, Todd chose Action Target’s Total Containment Trap with Dust Collection Unit, Rifle Rated Ceiling Baffles, Digital Smart Target Retrievers with SmartRange Master Control System and Level III clear Ballistic Glass Shooting Stalls. To enhance the realistic training environment, he connected the SmartRange system to his P/A system so he can broadcast sound effects such as gunfire, screaming, and sirens. The range also has police light bars to simulate felony vehicle stops. Carey’s provided a fully automated range ventilation system guaranteed to meet all OSHA and EPA regulations.

Junction City, KS Commercial Range Built by Action TargetGodfrey’s Indoor Range opened to the public on July 31, 2010 and was named Junction City’s 2010 Business of the Year within five months of opening. However, that wasn’t enough for Todd–he then got creative with his extra space and installed a state of the art 6,000 sq-ft. 3D archery range. To further service his range customers, Todd leases 4,000 sq-ft. of retail space to Quantico Tactical.

If you’re ever near exit 296 on I-70 west of Kansas City, do yourself a favor and stop by to meet Todd and his great staff and send a few rounds downrange while you’re there. Todd is currently available for consulting on range franchise opportunities and the construction of range facilities.

www.godfreysranges.com
Godfrey’s Shooting and Indoor Archery Ranges Facebook Page

Other recently completed projects include:

  • Smith & Wesson Range – Houlton, ME
  • Watts Bar Nuclear Range – TN
  • Triad Gun Source Range – NC
  • Denton County Sheriff’s Department Range – TX
  • Atlanta State Penitentiary Range – GA

Rangemaster of the Quarter – Nicholas Roberts

We were astonished at the number of submissions we received for our Rangemaster of the Quarter award. After careful consideration, Action Target is pleased to announce that Nicholas Roberts of the Unified Police Department of Greater Salt Lake, UT has been selected as Action Target’s National Rangemaster of the Quarter for Q2-2011.

The National Rangemaster of the Quarter program obtains feedback about individuals worthy of consideration from the Action Target staff, but most importantly, from other Rangemasters. These peers have a deep knowledge of the individuals being considered and play a significant role in Action Target’s selection process.

Rangemaster Roberts has been an active member of law enforcement for over 32 years and currently serves as Rangemaster for the Office of the Sheriff of Salt Lake County and the Unified Police Department of Greater Salt Lake, UT. He oversees all firearms-related training for the following organizations:

  • Unified Police
  • Protective Services Officers of Salt Lake County Sheriff’s Office
  • All the weapons-certified Corrections Officers for the Salt Lake County Sheriff’s Office

He has also provided instruction to the following:

  • 3rd District Court Judges and Juvenile Court Judges
  • Salt Lake County Fire Department
  • Salt Lake City Division of the F.B.I.
  • Union Pacific Railroad Police
  • Salt Lake City Airport Authority Police
  • 625th Military Police Company of the Utah National Guard
  • West Valley City Police SWAT team
  • U.S. Army Special Forces
  • Weber County Sheriff’s Office
  • U.S. Coast Guard Unit small arms training program.
  • Firearm instructors and armorers for other outside law enforcement agencies

Captain Kendra L. Herlin of the Unified Police Department and the Salt Lake County Sheriff’s Office stated, “Rangemaster Roberts is a very proud member of the Unified Police Department and the office of the Sheriff of Salt Lake County. He represents the departments well and is a fine example of a member who has dedicated his career to public service. His passion for safety and exceptional ability for all those who train under his direction is unmatched anywhere.”

Rangemaster Roberts began his service in this field as an armorer and firearms instructor in 1978 for the Riverton City Police Department. In 1989 he was transferred to the Salt Lake County Sheriff’s Office Firearms unit. In 1990 through 1993 Roberts was promoted to Corporal of the Firearms Unit and served as the Firearms Unit Supervisor from 1993 to 1996. He has served as the director of the Firearms Unit and Rangemaster since September of 1996. He graduated from Session 192 of the F.B.I. National Academy in March of 1998 and is a Master Instructor for Colt LLC, Sig Sauer, Pepper Ball Tec., and Security Equipment Corp. (Sabre). As such, he protects officers throughout the country by teaching all over the United States to increase the knowledge of armorers and instructors. Roberts is also a certified NRA Instructor and was invited to Israel where he trained with I.M.I. and Sturm Ruger to develop a new police carbine.

Rangemaster Roberts also serves on the National Institute of Justice TWG regarding body armor. He was selected to sit on this board when the failure of soft body armor occurred in 2002. Rangemaster Roberts was influential in the new standards for the NIJ 06 Body armor standard throughout the law enforcement community.

Rangemaster Roberts has benefited the Office, community and surrounding states by designing and building the first environmentally safe firearms range in Utah, and has been invited to teach at both the state and federal levels. He is responsible for donations of land and continued construction of new range facilities in Salt Lake County. Furthermore, he instituted new non-lethal weapons systems for the 2002 Winter Olympics that were later used in patrol functions.

Rangemaster Roberts has been recognized for his service and training by many citizen groups. Some of these groups and individuals include U.S. Senator Orrin Hatch, the Utah Law Enforcement Olympics, the Salt Lake City YWCA Battered Women’s Shelter, the Murray City Civil Service Commission, the Salt Lake City Downtown Alliance Board, and the Salt Lake Community Advisory Board.

Responsible for instituting training that exceeds the required legal standards of POST, Rangemaster Roberts also directs all personalized training not only on firearms, but other weapons as well. Recently, Rangemaster Roberts supervised the implementation of the training of additional firearms instructors to increase the number of instructors to trainee ratio.

With Rangemaster Robert’s extensive experience and training, he is commonly called upon as an expert witness in numerous firearms, OC, and Taser incidents involving police agencies. He has testified in front of city, county, state and federal courts. He is also considered an expert in these areas for development of new and better firearms and related products to increase the safety of officers in the field.

With such an impressive career, we want to congratulate Nicholas J. Roberts for being selected as the Q2-2011 Action Target National Rangemaster of the Quarter!

About the Rangemaster of the Quarter Program: Prior to launching this award program, Action Target spoke with many industry professionals to help establish aspects a nominee must have to qualify. Each nominee should have at least several of the following:

  • Lifetime of service/years of Service
  • Contributions to their department’s firearms training
  • Contributions to their region, state, and industry in firearms training
  • Changes to POST requirements
  • New/innovative training standards
  • New/innovative tactics
  • Expert witness testimony
  • Subject Matter Expert for firearms and/or training
  • Active resource for feedback on training, tactics, equipment, and standards
  • Partner to develop/modify equipment to enhance training effectiveness

This recognition program is not exclusive to law enforcement or Action Target customers. It is for Rangemasters of U.S. Military and Law Enforcement organizations in the U.S. Those selected for the award receive recognition in the Action Target weekly newsletter, the Action Target website, and travel to the Action Target main office to receive a personalized award.

If you would like to nominate a peer, first provide some preliminary information located at the Action Target Program Page. Second, send a letter written on your organization’s letterhead via email to Action Target’s National Rangemaster of the Quarter detailing your nomination’s qualifications and accomplishments. We look forward to getting more nominations for Quarter 3.

YouTube Training Videos with Rob Leatham

Action Target has recently released the first of five training videos on YouTube featuring world champion shooter Rob Leatham. The videos feature instruction from Rob and the drills he uses in his own training. Each video showcases a different type of steel target in Action Target’s Portable Target line.

The first video includes drills and skill demonstrations as Rob practices on the PT Plate Rack . The remaining four videos, to be released in the upcoming weeks, will emphasize how to train on other steel targets like the PT Static and PT Dueling Tree . This group of training videos was filmed at Rob’s home range located at the Rio Salado Sportsman’s Club in Mesa, AZ.Screen shot of Action Target's YouTube Channel

“The cool thing about these videos is that they are real training videos and not some promotional piece where we only talk about Action Target,” said David Mathis, Marketing Director at Action Target. “Rob shows you some of the drills he uses in his own practice, and explains the purpose and relevance of each one.”

Rob’s resume proves that these drills work. Rob began shooting in the late 70’s and soon became one of the top shooters to watch at local and national competitions. He currently holds 24 national titles, including five world titles and 16 consecutive years as the Single-Stack National Champion. A professional shooter for over 20 years, Rob currently shoots for Springfield Armory and Safariland. When Rob is not competing, he is a sought after firearms instructor for both law enforcement and military.

“Working with Rob on this was a great experience and it really showed his level of skill,” added Mathis. “Except for one or two drills later in the day when we were all hot and tired, each of the drills you see was shot in one take. Rob is just that good. And his level of understanding of the mechanics and what is going on while you are shooting matches his shooting ability.”

We are excited to bring this form of virtual firearms training to shooters around the world through the Action Target YouTube page. Whether viewed by a law enforcement officer, a casual shooter, or a serious competition shooter, these training videos are designed to help all shooters increase their skills when using a pistol.

Go to www.youtube.com/actiontarget to view the first training video with Rob. To receive updates on when other videos are released, visit the sign-up page for the free Action Target Journal newsletter or subscribe to the Action Target YouTube channel.

Action Target Releases New Catalogs

Having a diverse line of firearms products for personal and training uses can be challenging as needs among the firearms industry are ever changing. That is why Action Target continually creates new products and forms partnerships with the top companies in the firearms industry. To help educate our customers about all Action Target changes, we recently released new catalogs showcasing our new products and partners.

At Shot Show 2011, Action Target received thousands of visitors to our booth. The size and impressive layout of our booth were not the only things that caught people’s attention this year – the introduction of many new products and partners took center stage during this year’s show. One of the most popular products this year was the Hufcor Flex Tact reconfigurable shoothouse technology. Great for law enforcement, military, and firefighters, many people were able to experience this innovative training tool firsthand through actual demonstration.

The Action Target Portable Target (PT) also unveiled some new product lines. Prior to the Shot Show, Action Target partnered with Reactive Target System (RTS), making us their exclusive worldwide product distributor. Some of the many benefits of the RTS system include the ability to use the targets for close quarter live fire trainings, to the ability to count every round on target with the Mobile Wireless Shooting Range.

New partnerships and products like these are one of the many reasons Action Target wants to put our new catalogs into the hands of our valued customers. Now available at our web site, our new catalogs include:

For more information about Action Target’s full line of products and services visit our web site, www.actiontarget.com. To purchase Action Target products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com . For all other range-related needs, visit our subsidiary website at Law Enforcement Targets.

Action Target Named Official Target of the Scholastic Steel Challenge

For the past two years, Action Target has been the official target supplier for the youth shooting program, Scholastic Steel Challenge (SSC). “We’re very pleased to have Action Target as our official target. Not only have they provided us with an excellent promotional target package that clubs can manage, they are also bringing their 20-plus years of range and target expertise to the aid of coaches and clubs to make sure our kids are competing in a safe and fun environment,” said Scott Moore, director of SSC.

We are one of many companies that play an active role in the success of the Scholastic Steel Challenge event. Other supporters include The National Shooting Sports Foundation (NSSF), Smith & Wesson, and the Outdoor Wire Digital Network—all have provided significant amounts of funding and shooting products in support of this event.

“Action Target is very excited about the Scholastic Steel Challenge and the expansion of the pistol shooting sports it represents. We’re proud to be part of this growing, industry-wide effort to bring new shooters into the world of competition shooting and we look forward to working with ranges and teams all across the country,” said Chad Burdette, Portable Target consultant for Action Target.

Scholastic Steel Challenge Logo

The Scholastic Steel Challenge is a national team-oriented youth shooting program developed by the Steel Challenge Shooting Association (SCSA) and is partly funded by a grant from the National Shooting Sports Foundation. This program is open to young men and women ages 12 to 20 and offers the opportunity for a four person team to compete for the national title in the Action Pistol Discipline of Speed Shooting. The SSC competition is a family sport of “speed steel” designed with an supportive environment taught by trained adult coaches who focus on the safe handling and use of handguns.

The SSC competitive format is based on the Steel Challenge, the nation’s most successful handgun competition. We adapted the competition format to provide an enjoyable, safe, and action packed competition for both beginner and experienced shooters.

Click each link below to view the Scholastic Steel Challenge stage diagrams:

This year, Action Target is offering a discounted steel target package for teams and ranges participating in the program and will provide technical support during the question and answer section of the program’s website. This allows the opportunity for company experts to assist ranges and teams in their efforts to expand shooting opportunities.

If you have questions regarding the target packages offered at discounted rates for SSC affiliates, please contact Chad Burdette at chadb@actiontarget.com for more information.

For more information about the Scholastic Steel Challenge, please visit their website.

Action Target Selling Paper/Cardboard Targets and Backers at Discounted Price

Action Target is selling its existing inventory of all paper, cardboard, plastic and foam targets and backers at a discounted rate for newsletter subscribers, available through the online store. This offer will run the entire month of May. After the sale is over, we will be moving our inventory to Law Enforcement Targets.

Here are the items that are available:

Type Product Description MSRP/ea Liquidation Price/ea
Cardboard Targets B21 E – White Perforated Silhouette (23”wide x 34” tall) $0.80 $0.59
B27 E – Black (23”wide x 35” tall) $0.75 $0.63
FBI-Q – Die Cut for Turning Target Systems (19”wide x 39” tall) $0.65 $0.50
Transtar II – Blue Color Image; Die Cut for Turning Target Systems (24”wide x 39”tall) $0.95 $0.70
Paper Targets B21 E – Black (23”wide x 35” tall) $0.35 $0.29
B21 E – Blue (23”wide x 35” tall) $0.35 $0.29
B27 E – Black (23”wide x 35” tall) $0.35 $0.29
Plastic Backers Vertically Fluted Backer – White; (24” wide x 36” tall x 4mm thick) $2.75 $2.00
Vertically Fluted Backer – White; (24” wide x 36” tall x 8mm thick) $7.50 $4.75
Foam Backers Foam Backer – Cut for Turning Target Systems; White (24” wide x 48” tall x 3” thick) $40.00 $30.00

These prices are ONLY available through the Action Target Online store . If orders are placed with Law Enforcement Targets, you will be charged full retail price. No coupon code required; discount automatically given upon checkout.

After Action Target sells the inventory set aside for the sale, they will move their inventory to Law Enforcement Targets. After May, you can continue to place all future paper and cardboard target/backer orders by visiting the Law Enforcement Target website or by calling the following individuals at (888) 489-7830:

  • Federal & Military – Kara Hale
  • International – Dan Swanson
  • Western US – Kathy Dube
  • Texas to Southeast US – Louanne Slattery
  • Midwest to Northeast US – Jennifer Deelstra

Please note: Action Target will continue to inventory and sell the 3D cardboard targets and the cardboard target holder used for indoor shooting range retrievers, even after May.

Action Target Completes SharpShooters Commerical Range Project

Commercial indoor firing range developments are a vital addition to any community. They not only provide a safe and accessible shooting location for private citizens, they also provide a firearms training facility for local law enforcement agencies. Action Target Range Consultant Robb Anderson recently completed the SharpShooters USA commercial shooting range project that demonstrated Action Target’s desire to provide shooters of all skills levels with an enjoyable and safe training facility.

The Sharpshooters range project began two years ago and, with the help of Tom Deets, Ken Burson and Action Target, became the most efficient, innovative and modern indoor shooting range in the Atlanta market.

Some of the features of the SharpShooters Range Project include:

  • Three separate bays with eight lanes in each bay
  • Bay #1 is a “Fixed Firing” range consisting of two 50 Cal lanes and six lanes designed for 223 and 308 rifle use
  • Bay #2 is a “Fixed Firing” range consisting of eight lanes designed for 223 and 308 rifle use
  • Both Bay #1 and Bay #2 are installed for ADA handicapped shooters
  • Bay #3 has a hybrid range design for public and Tactical Training for local law enforcement community
  • All three bays include the Mancom Instructor Stalls and are equipped with Mancom “Touch-n-Go” Target Retrievers
  • All rear and side walls are covered with PEPP acoustical tiles by Acoustical Services.

AT Installs Total Containment at Sharpshooters Range

Action Target installed both the Total Containment Steel Bullet Trap and Containment Baffles for each firing range.

AT Installs Mancom Instructor Stalls

All three bays include the Mancom Instructor Stalls and are equipped with Mancom “Touch-n-Go” Target Retrievers.

The SharpShooters Range has quickly become a popular favorite among Atlanta’s shooters and law enforcement. Recently, 20 agencies participated in a two day seminar – Modern Firearms Training – that allowed attendees the opportunity to give back to the communities that supported this range.

In a testimonial, a member of SharpShooters USA wrote:

“Since the doors were opened to the public, your staff has made it their policy to ensure everyone feels welcome. It is obvious they intend to make the experience comfortable and enjoyable to all comers. Yesterday I had the privilege to witness a situation that took that attitude to a unique level.

In the lane next to mine were a father and son. The son appeared to be in his early teens. It was obvious they were a bit new at this and enjoying a genuine “father-son” afternoon together. Each took turns with a pistol and one could sense they found the experience both new and exhilarating. I noticed a short lull in their shooting and soon realized it was because they were changing weapons. They had an AR.

Moving away from my lane to dispose of a spent target, I saw Range Safety Officer Shaun Kennedy stepping forward to ensure all was about to go well. As I approached the trash can, the father and I exchanged a nod and I asked if that was his rifle. “No, it is a rental. We are visiting from Canada and don’t have access to anything like it there. This may be the only chance my son will ever have to shoot one.” As the dad and I stood back closer to the wall, Shaun continued a brief explanation to the son of the mechanics and safety issues of the weapon. From the gentle manner with which he talked to the young man you could see his intent was to ensure the son was comfortable, safe, and confident enough to enjoy what he was about to experience. The youngster thoroughly enjoyed what followed while a very proud father watched. The look passed between them after the last round was fired was priceless. They asked if they could have a spent casing. Shaun retrieved one with a broom.

For all the right reasons, nothing happened that you should be aware of. Nothing went wrong. An alert Safety Officer made certain of that.

For all the right reasons, something happened that you should be aware of. An alert Safety Officer made certain two novice shooters, a father and son, went home with a newfound sense of shared pride from what they accomplished and an afternoon of great memories.

Kudos to your staff.”

Congratulations to all the SharpShooters USA Staff and Robb Anderson for a job well done!!!

Other Recently Completed Projects:

  • Belmont Firearms & Range, NH (Matt Brinkerhoff)
  • Federal Reserve Bank, Memphis, TN (Jason Snell)
  • Duke Nuclear Energy Plant, NC (Mike Stillwell)
  • Houston Police Department, TX (Aaron Ludwig)
  • Ankeny Police Department, IA (Chris Hart)

If you are interested in our products and are in the south-eastern states, contact your Regional Representative Robb Anderson. For all other areas, please visit our Contacts Page to find the territory manager for your area.

Contact Info for AT Robb Anderson

ROBB ANDERSON
801-377-8033 ext. 124
801-319-0977 cell
robba@actiontarget.com

Free Webinar – Choosing the Optimal Bullet Trap: The Total Containment Trap

Choosing a bullet trap is one of the most important aspects of designing and building a shooting range – an area you simply cannot afford to cut corners in. Unfortunately, it can quickly become overwhelming to determine the best, safest, most reliable, and most economical solution to fill your range’s needs. Luckily, Action Target is hosting a free 30-minute webinar entitled “Choosing the Optimal Bullet Trap: The Total Containment Trap” to help you understand what to consider when making a decision and why the Total Containment Trap is the most advanced, most effective, and safest bullet collection and disposal system available.

About the Webinar

During the course of the presentation, Addison Sovine, co-founder of Action Target, Inc. will:

  • Give critical information and tips for those considering a new bullet trap
  • Answer common concerns regarding bullet traps
  • Outline what to consider when building a new bullet trap or modifying their existing trap
  • Present an overview of the Action Target Total Containment Trap
  • Explain why Action Target is an invaluable partner in shooting range planning and construction

Event and Registration Details

When: Thursday, May 12, 2011
Time: 11:00-11:30 A.M. (MST)
Where: Online
Cost: FREE
Registration Link: https://www3.gotomeeting.com/register/464282150

Whether you are actively looking for a new bullet trap solution, or simply curious about what goes into making the bullet trap construction process a success, you can’t afford to miss this informative and entertaining webinar. →Register Now

Action Target at IWA in Nuremberg, Germany

Action Target’s International Department recently returned from a very successful trip to Nuremberg, Germany for the annual IWA show. Similar to the Shot Show held annually in the USA, IWA has been one of the world’s leading exhibitions for the hunting, shooting, sporting and outdoor industry for over 30 years.

Action Target's Adam White Showing the RTS Hit CounterIWA is the abbreviation for Internationale Waffen Ausstellung or International Weapons Exhibition. For 2011, over 1,100 exhibitors were revealing their newest products and services to the world. IWA traditionally attracts more than 30,000 visitors from over 100 different countries. Due to the interest IWA draws from the international community, it was a great place for members of the Action Target International team to showcase some of the newest products. A few items generating the most interest were the FlexTact reconfigurable shoothouse system by Hufcor, the Self-Healing reactive targets from Reactive Target System (RTS) and the economical hit counting mobile wireless shooting range system also from RTS (shown left).

For many years, Action Target has been increasing its position of dominance in the international community. The entire complement of Action Target products have been sold throughout the world. Those most prevalent are the MATCH (Modular Armored Tactical Combat House) shoothouses that have been incorporated into multi-story, cross-functional and fully automated structures. When these have been placed in close proximity of each other for CQB (Close Quarter Battle) and MOUT (Military Operations in Urban Terrain) training purposes, they are exalted to what we term a ‘MATCH Village’. These structures have been built and utilized for years by foreign customers, their military, secret police, special forces and other groups requiring the best training equipment.

Overall, IWA was a huge success for Action Target with thousands of past, current and future customers stopping by to say hello and investigate new products. To read the IWA News Daily (PDF) about the event, click here.

Trade-In Old Guns & Ammo and Receive Credit for Future AT Purchases

At Action Target, we know the recent economy affects everyone in different ways. That is why we are finding new and creative ways to help agencies take their used items, like old guns & ammo, and turn them into credit toward purchases in the future. Take for example our recent partnership with Southern Belle Brass. When a department collects their spent brass casings, they contact us and we arrange to have those items picked up and sent to Southern Belle Brass. They then weigh the items and send Action Target a check and the amount is credited to that department’s account allowing them to purchase Portable Steel Targets, Clearing Traps , Portable Runner systems or any other item they may need.

We have now created a new way agencies can reinvest in their firearms programs lessening the money lost to their city, county or department’s general fund.

Action Target Gun and Ammo Trade-in Program

Does this look familiar? Most departments and agencies have guns that are no longer in service simply lying around, which is why we have developed a trade-in option that makes those items work for you. We accept any amount of old duty firearms, confiscated guns, class 3 weapons, and ammunition. Turn your old guns & ammo into cash.

Action Target Trade-in Program

These trucks contain over 16,000 guns collected from the Los Angeles area in a single year. Our new trade-in option allows the Los Angeles department to turn these guns to be turned into new targets and equipment for their training program!

Here is how it works:

Duty Firearms

  • sold for cash or trade in value
  • stripped for parts value & destroyed
  • on-site stripping (250 gun minimum)
  • distributor strip & destroy service available

Confiscated Guns

  • sold for trade value
  • stripped for parts value & destroyed
  • on-site stripping (750 gun minimum)
  • distributor strip & destroy service available

Class 3 Weapons

  • Transferable: Collector sales
  • Non-Transferable: Parts value & destruction

Ammunition

  • Case lots: all calibers accepted
  • Sold for value or traded for another caliber
  • Confiscated: options available

Agency Trades

  • This program is ATF-NFA approved with bids provided by Policetrades.com
  • We accept any quantity of firearms from 1-10,000
  • We offer a parts stripping & destruction program to provide value for agencies unable to trade duty, confiscated and/or surrendered guns
  • Use this credit towards any of your range projects or equipment with Action Target or Law Enforcement Targets.  No expiration.

With today’s budgets, let us help you enhance your training with our new products. Simply look around your department or agency, find the guns, ammunition or firearms that you are not using and send them to us for credit today towards future purchases!

For more information on this program, other types of equipment not listed that may qualify or our full line of shooting range equipment, please contact Chad Burdette at chadb@actarg.com or (801) 705-9113, or visit our Programs page. To download a PDF describing this program in more detail click here.

Action Target Completes New Shooting Range and Retail Store in Piney Flats, TN

Action Target is excited to announce the completion of the Shooters Edge Commercial Shooting Range and Retail Store located in Piney Flats, TN. This facility offers 5 Star accommodations and a clean and well designed atmosphere with extraordinary customer service.

Having the help and dedication of Joseph Bush, Don Reimer, Action Target Great Lakes Territory Manager Jason Snell, Project Manager Bryan Dahlberg, Bill Provencher from Carey’s Heating and Air Conditioning and many others, allowed us to create a range that is innovative, effective and accommodating to all types of shooters.

Equipment provided and installed by Action Target in this Action Target shooting range includes the following:

  • Tactical Baffle Layout: Provides for realistic training, including movement and shooting from any given point on the range with full errant round containment.
  • 360 Degree Turning Target Retrievers: These retrievers for shooting range targets are perfect for decision making drills, qualifications, and tactical training. Also, includes Master Control for RSO.
  • Track Runner: A running target that moves back and forth the width of the range.
  • Shooting Stalls: Installed stalls came with lighting, keypads, barricades, and signal lights.
  • Photo Eye Beam Security: Ensures all civilian shooters remain behind the firing line.
Stalls with new lighting, keypads, barricades and AT 360 degree target receivers
Stalls with lighting, keypads, barricades, and signal lights looking at one of the targets hanging from the 360 degree turning target retrievers.

New stalls with lighting, keypads and signal lights
Stalls with lighting, keypads, barricades, and signal lights, including Photo Eye Beam Security.

Congratulations Shooters Edge for a beautiful facility and phenomenal shooting range!

Other Recently Completed Projects

  • Martin CSO – Robb Anderson
  • PA State Police Academy – Matt Brinkerhoff
  • Shelby County Sheriff’s Department – Jason Snell
  • Fairfax County Law Enforcement Academy, VA – Mike Stillwell
  • Odessa Police Department, TX – Aaron Ludwig
  • Appleton Police Department, WI – Chris Hart

If you are interested in our products and are in the Great Lakes area, contact your Regional Representative Jason Snell. For all other areas, please visit our Contacts Page to find the territory manager for your area.

JASON SNELL
801-377-8033 ext. 158
801-809-6966 cell
jasons@actiontarget.com

Action Target Introduces New Sport Rack

The Sport Rack is a new training option that provides a ‘shooting gallery’ type of design and application. The Sport Rack is another bolt-on head option to the AT Static and Evil Roy stands and can be applied to various organizations and levels of training. Similar in design to the Plate Rack , these plates do not need to be reset once struck.

Here are some things you need to know about the Sport Rack:

Target design:

  • Bolt-on option
  • Mounts onto Static and Evil Roy stands
  • No welds on moving plates – welds on front protective plate
  • Auto-reset & reactive
  • Does not affect the safety of the shooter at appropriate distances

Specifications:

  • Four (4) 4” round plates in 3/8” AR550
  • Total weight of option is 20 lbs. (4 plates, mounting bracket, bolt kit)

How do I order?

Since the Sport Rack is currently a prototype, they are not for sale yet; however, we are putting names on our wait list for when they become available:

Person Information
First Name *
Last Name *
Email *
Options
Please select one:
Yes, I am interested in the Sport Rack and would like to be added to the list so I will be sent more information about the final products price and release date when it becomes available.
Yes, this looks like a product that I would buy when it is released, but I do not want to be sent more information about it.
No, I don’t imagine ever purchasing this product and would prefer not to receive any more information about it.

We are always creating new innovative products and we want your feedback and ideas. If you have a design or concept that would assist your training needs that is not available on the market, let us know. Email Chad Burdette at chadb@actiontarget.com with your product ideas.

Introducing the Pelvic Torso

As a leader of innovative solutions for firearms training, we recently announced the addition of two new items to our product line, the Pelvic Torso and Sport Rack, at the 2011 Shot Show in Las Vegas, NV. In this week’s newsletter, we will highlight the Pelvic Torso and how to utilize it to enhance your training.

AT Pelvic Torso and Mini PlateUntil recently, there were only paper targets replicating the pelvic area of the body, but with the Pelvic Torso, you now have the first and only steel target option in the world that simulates this area. The steel provides instant feedback to multiple senses as you hear the bullet strike and see the steal plate swing upon impact.

The idea to design the Pelvic Torso came from inquiries from law enforcement and the military for a training element that gave them a tactical solution when engaging with a specific type of threat. As they engaged with threats wearing body armor and no clear head shot, the pelvic girdle became the optimal target area. When an individual is struck in the pelvic girdle, the bullet strikes the ball-and-socket area, which not only causes immense pain but immobilizes the threat completely. If you are participating in disabling drills, the Pelvic Torso is the best training option in the market.

The Pelvic Torso is designed to have two 4” round reactive and auto-resetting head plates added to a non-reduced torso-type head plate. These “bolt-on” options are able to attach to your existing Static Target Stand or Evil Roy Practice Stand . We recommend using the torso head plates to protect the reactive components and keep all bolts/brackets out of the shooting zone, although it can be used with the Hostage and Full Size IPSC Torso Head Plates . This allows the splatter to continue to be directed down from the head plate and will not be redirected toward the shooter.

Since the Pelvic Torso is still in prototype mode, it is not yet available for sale. However, if you are interested in purchasing one of these in the future, please let us know:

Person Information
First Name *
Last Name *
Email *
Options
Please select one:
Yes, I am interested in the Pelvic Torso and would like to be added to the list so I will be sent more information about the final products price and release date when it becomes available.
Yes, this looks like a product that I would buy when it is released, but I do not want to be sent more information about it.
No, I don’t imagine ever purchasing this product and would prefer not to receive any more information about it.

For more information, download the Pelvic Torso Cut Sheet here (PDF). Stay tuned to for next week’s newsletter focusing on our new Sport Rack.

Five New Action Target Products Revealed at Shot Show 2011

Action Target was recently represented at Shot Show 2011 at the Sands Expo & Convention Center in Las Vegas, NV from Jan 18-21. The overall scope and size of our booth represented the overall growth success of our company for the last 25 years. The amount of traffic generated this year was astounding. We hardly had a minute to catch our breath and we are grateful for it.

Many of the attendees were drawn in by the impressive design of our booth. It stood 20 feet tall and 60 feet wide, contained two meeting rooms, impressive graphics with accurate reductions of a Modular Armored Tactical Combat House (MATCH) and Total Containment Trap (TCT).

Here is a photo shot of our both taken about an hour before the show opened on the last day:

Action Target Sales and Marketing Teams

We rolled out many new targets, systems and concepts during Shot Show 2011. Some included:

  • Reactive Target System (RTS)These self-healing targets are best fit for close quarter live fire engagements. We wanted to create a viable solution to meet the significant demand we have received from organizations and agencies all around the world. Some of the benefits of the RTS are the ability for the target to fall when struck, count the hits a target takes in a cost effective manner and you will not need to manually count the holes anymore during qualifications. Major benefits of the RTS include the ability of the target to fall when struck and the ability to count the number of hits to a target in a cost effective manner rather than manually counting the holes after qualification rounds. We devoted an entire article to this innovative product line last week.
  • Real Terrain Range (RTR) – Chuck Habermehl helped to develop the concept of the Real Terrain Range to bring a complete realism to training scenarios. At Action Target, we scoured the globe looking any current option narrowing our focus to a company that has been designing Hollywood movie sets for years. Their unique approach and materials allow pullets to pass through a simulate such as a rock, tree or wall causing no ricochet, splatter, inhalation or visibility hazard if any negligent discharge occurs. The RTR design allows Action Target to recreate any training environment you need.
  • FlexTact by Hufcor – FlexTact is the quickest and easiest reconfigurable shoothouse on the market today. As the exclusive worldwide distributor of FlexTact, Action Target was fortunate to have this small example of the system in the booth along with Hufcor’s training staff. The FlexTact increases the quality of your training and throughput and can benefit law enforcement, military and fire departments. The panels are suspended by an overhead railing system which allows you to recreate any building layout in minutes. There are panels are designed with doors, windows and graphics to truly enhance the realism. This is a great compliment to Action Target’s MATCH.
  • Pelvic Torso – The Pelvic Girdle was one of two new steel target prototypes brought to the show. It received a great response, and gave us the opportunity gather feedback that we will put to good use as we continue working on this target as a training solution. This prototype can be added onto an existing Action Target Hostage , IPSC Torso or Full-Size IPSC Torso target. It easily bolts onto the stand, has no welds and replicates the pelvic girdle.  There are two swinging plates that will react when hit. With many agencies training on disabling drills, the Pelvic Torso is the only steel target on the market that addresses this training need. Look out for an article on this product next week.
  • Sport Rack – As a world leader, Action Target has been asked time and again for a portable plate rack. Our existing Plate Rack has the highest quality and design that organizations all around the world over have used with much success. It is however, difficult to carry for long distance shooting which is why we were excited to announce our new Sport Rack. It looks just like a miniature version of our larger model, but it does not have true plate rack properties. The Sport Rack has four inverted round target heads, with no welds, so that when struck they swing upward, similar to the target movement on our horizontal dueling trees . Once again, there was a great deal of interest in this prototype, and look out for a full article about it in two weeks.

If you are interested in the Sport Rack or Pelvic Girdle and would like to add your name on our waiting list to be notified when they are for sale, email chadb@actarg.com. If you have questions or are interested in speaking to one of our Range Consultants, please Contact Us.

Free Action Target Webinar featuring Hufcor’s FlexTact

We know that scenario training can be expensive and difficult to create. In most cases, staff members are required to travel to off-site facilities and spend an average of 4-8 hours reconfiguring a single scenario, shortening time spent actually training.

That is why we are proud to offer you a scenario training system that configures scenarios in less time increasing your training time – Hufcor’s FlexTact.

What’s even better is that Action Target is holding a free webinar entitled “Scenario-Based SIMS Training with FlexTact” to help you understand more about the product, how it saves you time, improves scenario training, and better prepares your organization for the myriad of threats and situations they will find themselves up against.

About Hufcor FlexTact

The Hufcor FlexTact is an innovative, affordable and moveable panel and track system that is designed for public safety training centers. It allows law enforcement and military trainers to quickly reconfigure layouts on its rugged tracks and trolleys to create different scenarios for various room-entry and clearing techniques. The system allows room changes to be completed in minutes. It effectively creates scenarios that presents the training needs of police, fire, rescue, SWAT teams, homeland security and military police. Currently, the FlexTact is being used by criminal justice colleges, regional training facilities, local law enforcement agencies and commercial range owners.

About the Webinar

During this 30 minute webinar, Scott Staedter, National Commercial Accounts Manger for Hufcor, Inc. will:
·      Introduce the Hufcor FlexTact
·      Discuss the benefits of the FlexTact system
·      Explain how the FlexTact system is installed within existing facilities
·      Present testimonials from current clients using the system

Update: This webinar has passed, so please visit our Online Trainings page to view the full, archived video of the webinar.

Electronic Scoring: Kongsberg Mikroelektronikk

Editor’s Note: This article was originally published in February 2011. As of March 2013, Action Target no longer distributes or sells Kongsbert Mikroelektronikk electronic scoring targets.

At Action Target Inc., we are proud to be the US distributor of Kongsberg Mikroelektronikk electronic scoring targets. These targets are specifically designed to meet police and military marksmen, long-distance competitive shooters and club requirements. Through the use of acoustic technology, the targets accurately calculate every shot’s point of impact. We have targets for big and small bore applications with additional target sizes for various distances being shot.

Targets

Target sizes range from 280mm to 1500mm (approx. 11” to 60”) with three to four target sensors in each target. There are target options for all calibers including air rifles, big bore rifles and both static and lateral moving targets.

Monitors

Each target connects to a monitor that displays the hit locations to the shooter. Easy push-button controls allow the shooter to cycle through hits and options without having to change positions. The monitor is well protected by its aluminum frame that acts as a shade ensuring good visibility for the shooter. Thick non-glare glass adds additional protection to the display. These units come with a flexible carrying handle with adjustable stand.

Communication

The Signal Distribution Unit (SDU) is the communication link between the targets and monitors. It converts data from the hit sensors and gives precise readouts of hit locations on the monitor. An optional printer connection allows target and hit printouts to be made using the SDU.
For more information, please contact us, visit our Electronic Scoring page, or visit Kongsberg Mikroelektronikk’s website.