Category: AT Featured Article

The NSSF Gives Five-Star Range Rating To Shooters World of Florida

Florida’s Shooters World Earns
NSSF Five-Star Range Rating


NEWTOWN, Conn. – The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is pleased to announce that Shooters World has been recognized with the association’s Five-Star range rating. This is the first range in Florida to receive a star rating under NSSF’s revised evaluation system launched in 2016.

Shooters World is said to be the largest combination retail store, indoor firing range and firearms training center in the State of Florida with a footprint encompassing more than 62,000 square feet. Operating seven days a week, the shooting facility includes 27 pistol range lanes, and seven 100-yard rifle range lanes, all of which can handle .50-caliber fire and can be used for Shooters World’s many training programs. Customers can take advantage of everything from curriculums developed specifically for junior shooters and women to concealed carry, hunter safety and advanced skills classes. A generous rental gun program and an expansive retail center support the range and provide a complete shopping and entertainment experience to a steady stream of recreational firearms owners – from beginner to expert – serving the entire densely populated Tampa Bay metro area.

“We were certainly impressed with Shooters World when we awarded it our Five-Star rating under our original program,” said Zach Snow, NSSF Director, Range Services. “To say that we were wowed with what they’ve done since that first recognition under our previous rating program would be an understatement. This company’s team of professionals has demonstrated it is dedicated to providing a memorable customer experience to every person who walks through its doors. Combined with the high overall quality of the facility and the staff’s commitment to safety and education, Shooters World sets the bar for our elite Five-Star ranges.”

“All of us at Shooters World are humbled and grateful to receive the new Five-Star range certification and award,” said Bing Kearney, Shooters World owner. “Shooters World continuously strives to provide our customers, employees and vendors with the world’s best firearms experience in the exercise of our Second Amendment rights, while listening to our patrons and embracing change that improves our facility and services. This, along with our mandatory objective for providing outstanding customer service, makes for a very comfortable, family-oriented environment for all of our guests. The entire Shooters World Team here in Tampa is very honored to receive the new Five-Star rating and will always strive to exceed the new, more stringent criteria.” 

NSSF’s highly respected Star-Rating Range Program works to encourage ranges of all sizes and locations to excel. Applying for rating requires answering a comprehensive questionnaire and business owner self-evaluation of the facilities, staff, community outreach and other criteria. Ranges that appear to meet the criteria for Four- or Five-star rating receive an on-site evaluation by NSSF staff. NSSF member ranges that meet a Three-star rating are recognized for being a part of the Star-Rating range family and are provided guidance to improve their facilities and achieve the higher two ratings. For more information, including instructions on how to apply for NSSF’s Star-Rating Range Program, visit www.nssf.org/ranges or contact Zach Snow at zsnow@nssf.org.

-30-

 

About NSSF The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.

MATCH™ (MODULAR ARMORED TACTICAL COMBAT HOUSE)

Action Target’s Shoot House featuring Auto Target Hit Sense Technology.

Action Target’s MATCH™ is a 360°, live-fire, ballistically safe, shoot house designed for teaching and learning close quarter skills, like room clearing and hallway navigation, with realism and safety.

AutoTargets enhances training and the shooting experience. Each lift unit can be placed as a stand-alone target, or daisy-chained from a single air supply. Because AutoTargets is portable, it can be placed in any configuration or incorporated into any terrain. It is effective in shoot houses, Hogan’s alleys, and other close quarters combat environments, as well as open- eld, long distance training courses. A pressure sensitive target version is also available for use with non-lethal ammunition projectiles.

AutoTargets

MATCH™ (Modular Armored Tactical Combat House)

Portable Bullet Trap

 

Action Target Announces Dates for 2016 Law Enforcement Training Camp (LETC)

LETC 2016

PROVO, Utah – Action Target today announced official dates for the 2016 Law Enforcement Training Camp (LETC), an annual event featuring advanced firearms training presented by many of the best instructors in the industry.

LETC 2016 DATES: SEPTEMBER 12 – 16, 2016

Now in its 24th year, LETC brings together over 140 of the very best firearms and tactics instructors from around the world for five-days of intensive firearms training on Action Target’s state-of-the-art shooting ranges.

"We’re very proud of the LETC program and the opportunity it provides for Action Target to give back to the community. Each year we receive the highest accolades from attendees and supporters. LETC 2016 will bring new courses, better ammo purchasing and shipping opportunities, more vendors, and much more," said Seth Ercanbrack, Marketing Communications Manager at Action Target.

Agencies and trainers interested in attending LETC 2016 are encouraged to subscribe to the Action Target email communications list. Learn more about Action Target’s Law Enforcement Training Camp at https://www.actiontarget.com/LETC.

LETC 2015 Video Highlights

About Action Target

Target Inc. Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

Action Target Builds TriCounty Tactical Mobile Shooting Range

The lead trainer for TriCounty Tactical, Kurt Newman, was aware of the training needs across many police departments and law enforcement agencies, but also realized the tight budget constraints of these same agencies. Knowing what they wanted to accomplish, TriCounty Tactical requested a mobile shooting range with ballistic containment and advanced training capabilities beyond what had developed as the standard for mobile shooting ranges.

TriCounty Tactical approached Action Target with the idea to create this mobile shooting range. The goal of this mobilerange-thumbmobile range was to meet the unique demands of law enforcement training, concealed carry training and certification, and also provide a new experience for gun enthusiasts throughout the greater Chicago area.

Action Target designed and built an advanced shooting range contained within a 53 foot semi-trailer completely armored in AR500 steel. The range includes advanced target retrievers, a custom air filtration system and a custom rubber berm trap for bullet containment and recycling. The trailer also utilizes an onboard diesel generator for untethered powering allowing it to be used virtually anywhere.

The safety of the shooter and anyone outside the range was paramount in the construction process. A great amount of mobilerange6time and resources was devoted to ensure the shooting range could be used safely in any location by anyone from the novice to expert shooter.

The mobile range has a “no blue sky” design, meaning there is continuous overhead ballistic containment from the firing line to the bullet trap for tactical use. This was accomplished by armoring all four sides of the trailer with AR500 armored steel.

A sound abatement material called PEPP was used to cover the side walls, overhead baffles and the area behind the shooter to reduce the noise generated from shooting and reduce reverberation in the range. The PEPP also helps contain bullet splatter from errant rounds.

Three shooters can train from the standing position at one of three clear shooting stalls or the table can be collapsed at mobilerange4each position to practice drawing from the holster or shooting from a prone or kneeling position.

Bullets are safely captured in a custom rubber berm trap that is capable of stopping all handgun rounds as well as rifle rounds up to .50-cal BMG.

To meet the unique training demands of law enforcement, the Mancom Touch Plus was installed as the target retrieval system. The Touch Plus offers 360 degree turning as well as blue, red and white LED lights on the carrier and programmable scenarios for different qualification courses.

The three target retrievers can be controlled by the individual shooter from each shooting stall or by a range master from a master control system.

Carey’s Small Arms Range Ventilation designed and installed the HVAC system. The ventilation system keeps finalsm1shooters and trainers safe by creating airflow that pushes the contaminants generated from firing guns down range. The HVAC system meets or exceeds all OSHA, NIOSH and EPA requirements by using a series of pre-filters and HEPA filters. Once the air from inside the range is filtered it is exhausted back into the environment cleaner than it was when the air entered the range.

All of these safety and training features came together to provide a new training tool available to any agency that has a training need but lacks funding for their own shooting range. It also serves the civilian market by providing a shooting range that can be delivered on demand.

TriCounty Tactical plans to make the mobile range available for not only law enforcement, but for corporate events, DSC_0161private parties and many other uses that open the doors for people to enjoy and experience the shooting sports in a comfortable and unique way.

 

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

The 411 on Shooting Range Ventilation

Ventilation is one of the most important aspects of an indoor shooting range. However, many misconceptions and contradictory information exist on the topic. As a range owner, it can be difficult to know what information is accurate and what the most important aspects of range ventilation are. Here are a couple common misconceptions debunked:

Misconception #1: The type of rounds shot will change the ventilation design.

Truth: It does not matter what type of rounds are shot, what type of ammunition is used, or how much shooting occurs in a small arms range. There is a standard ventilation design that works great for all ranges regardless of what ammunition is shot.

Misconception #2: Air flow speed in a range can be anywhere between 50 feet per minute and 75 feet per minute at the firing line.

Truth: The range should be designed for 75 feet per minute at the firing line or lines. This should result in an air flow that is not below 50 feet per minute at any individual point.

Misconception #3: Air flow tests should be done with people or mannequins in shooting positions.

Truth: All air flow testing should be done on an empty range. The testing and commissioning procedure on an empty range has proven to meet Occupational Safety and Health Administration (OSHA) exposure levels.

Why Range Ventilation is Important

Along with understanding the misconceptions that exist about range ventilation, it is important to understand the various purposes behind vent3ventilation and why ventilation is so critical to a shooting range’s long-term success.

The first and primary purpose of ventilation is to remove contaminants created during the firing of a weapon from the respiratory zones of those occupying the range. Exploding primers containing lead styphnate and friction from the lead slug against the gun barrel create airborne lead. Carbon monoxide and other contaminants are also created during the firing of a weapon. The ventilation system removes all of these harmful particles.

The second and equally important reason for a properly designed and installed ventilation system is to keep the range at a negative pressure to the surrounding building space. Contaminants need to be contained in the range space. This will prevent the ingestion of these harmful particles, and also keep the non-range spaces and surfaces of the building free of contamination. This in turn will ensure the health and safety of all customers and employees.

The final purpose of the ventilation system is to remove the smoke from the range so visibility is high and the targets can be seen.

Ventilation Systems and How They Work

Many range owners are aware of the purposes of a ventilation system but may have questions when it comes to the system types and designs.
The suggested air flow for a small arms range is an average of 75 feet per minute at the firing line. This air flow must be even from floor to ceiling (known as laminar flow) and have minimal turbulence. There have been two general approaches to the distribution of air that have been used within the industry.

The first is a plenum wall. Although this approach can work and some have successfully tested to provide laminar flow, the plenum wall has also been prone to problems. The main issue is when the access door to the range and the window from the range safety office have been installed they tend to create turbulent areas. This can disrupt the laminar flow, which can prevent the contaminants from being properly contained. There have also been problems where the range officer standing in one position has caused a lane to fail the exposure test.

The second method that has proven successful is the radial diffuser. This method disperses air into the range in a 180 degree radial pattern. These diffusers are custom built and tested to provide proper air flow at the firing line. It is critical to only use proven products that have been tested to achieve the laminar or even air flow at the firing line. This will ensure the safety of range employees and customers and also keep the range compliant with health and safety regulations.

When deciding on the design of the ventilation system, negative air pressure is also important. Providing negative pressure in the range is accomplished by designing more exhaust than supply air. Creating laminar air flow at the firing line will protect a shooter’s respiratory zone, but it will not keep contaminants created in the range from entering other areas of the building. The industry standard for this design is 10% greater exhaust than supply. The tighter the range area of the building is constructed, the less differential is necessary to maintain the proper pressure differential. Some ranges have been designed with the 10% differential, but the exhaust is filtered and there was no method of modulation for the exhaust based on filter loading. This caused the range to go positive within a week of a filter change. It is very important to oversize the exhaust fan and use a variable frequency drive or an inlet vein vortex damper to regulate the fan. This will control the amount of exhaust that is filtered and keep the air at a negative pressure differential.

The most critical component to keeping the range negative is a control system that can start up, stop, and maintain a negative pressure in the range at all times. The control system must also monitor the range conditions as well as sound an alarm and shut down if unsafe conditions are present.

The Economics of Range Ventilation

Price may be another factor in considering a ventilation system as they can be expensive. A range owner might think about just using a local vent8heating, ventilation, and air conditioning (HVAC) contractor to install the system. Unfortunately, most local HVAC contractors do not have the required experience with shooting ranges to make everything work properly, and standard HVAC equipment by itself is not sufficient for the task. There are specialized custom components that must be manufactured and installed to exacting standards. Experts in the industry handcraft these custom parts on a per-job basis to meet the specific needs of each individual range.

If the system is too difficult for the range staff to use, chances are the staff won’t use it, or it won’t be used properly. The top names in the industry have made usability a priority to ensure each ventilation system is easy for the end-user to understand and operate. For example, Action Target’s ventilation features a single control switch that activates the entire ventilation system and indicator lights that turn on when the system is ready for use. A convenient digital interface screen displays the status of the ventilation system at all times and displays any errors, alarms, or unsafe conditions that might arise. If something happens, Action Target can dial in to the ventilation system via a built-in modem to diagnose and make adjustments remotely.

Proper shooting range ventilation is essential. There are hazards and pitfalls that can be avoided only by companies with sufficient expertise and experience, so make sure to choose a team that can do the job right. The effects of poor ventilation in a shooting range are a serious matter, and potentially hazardous to the health of both range employees and customers. Lead poisoning in adults and children can cause digestive problems, high blood pressure, hearing problems, memory and concentration problems, and a host of other health issues. These hazards can be avoided if the range is ventilated properly. Without fail, an indoor range ventilation system must provide and maintain clean air for everyone in it. With a properly installed and functioning ventilation system, range owners can operate their range worry-free, assured the system is keeping the range, employees, and customers contaminant free and healthy.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Illinois Concealed Carry Instructor Fraud: Are Citizens Being Trained Correctly to Carry Concealed Firearms?

By John Krupa III

As citizens rush to obtain their Illinois Concealed Carry License (CCL) many unwarily fall victim to instructors failing to properly administer the state mandated training requirements.

The Illinois State Rifle Association (ISRA) and the Illinois State Police have received numerous complaints that ISP “approved instructors” are taking shortcuts, skipping required training elements or simply signing off on CCL certifications without presenting any course material at all!

As one of the Senior State of Illinois Certified Master Firearms Instructors I feel obligated to take point addressing these issues to not only alert citizens of CCL instructor fraud, but also contribute to the education of ISP approved CCL firearms instructors state-wide.

Getting your Illinois Concealed Carry License

When people ask me “What’s the best way to find a reliable CCL instructor?” here’s the advice I give them: Take your time, do your research and don’t rush at the first open slot in a class. It’s better to find an instructor you are confident in and wait your turn to train with him / her.LETC 2013 - 186

When you find an instructor on the Internet that interests you, make sure that person is listed as an approved instructor on the Illinois State Police website. If they are not listed on the approved instructor list, but are offering Illinois CCL classes, then it’s a scam!

What is the instructor’s background?

Do the instructors have their credentials available for you to review on their website? If they don’t have their credentials posted on their website, ask them to provide you with a copy of their Professional Vita. If they decline to show you their Professional Vita, I’d seriously question considering them as the person you want to complete your CCL training with.

Keep in mind that the person you select to certify you for your CCL is the person that is required to retain your training records and will be one of the witnesses that will be subpoenaed to court to testify on your behalf. The selection process to secure your personal defense experts starts BEFORE you use deadly force, and begins with the person you select to certify you for your CCL!

When reviewing an instructor’s credentials, you also want to look at the instructor’s experience. Are you selecting a person that specializes in personal defense training? Can they demonstrate the length of their experience on this subject? Will that person be able to provide expert testimony in court on your behalf based on their established experience? You may want to consider avoiding inexperienced instructors with no background so you don’t end up being their crash test dummies.

Get familiar with the Illinois CCL law

Go to the ISP website and download the Illinois CCL Law PDF. It’s a lengthy document (over 160 pages) so I’m recommending students to copy it to a thumb drive and take it to their local print shop and have them print it out. Have the print shop copy it double sided on 3-hole punched paper so you can keep it in a binder. This will allow you to highlight the important issues you need to remember and make notes where needed.

Read the law and become familiar with it prior to attending your CCL certification course. Write down questions on topics you don’t understand and have them ready to ask the instructors as they cover those topics. You are not going to become intimate with this law over a 16-hour course. Ultimately, it will be up to you to know and understand the law.

Review the list of topics the Illinois CCL law requires you to learn

Go to the ISP website and download the Concealed Carry License Firearms Curriculum Approval PDF. This form outlines the curriculum elements that each instructor is required to present to their students in their classes by State law.

Print this form out and bring it with you to class and check off each element as the instructor presents them to ensure the instructor covers all of the elements you are required to learn.

Should the instructor miss any of the required elements that are listed on the Curriculum Approval form or fails to cover them in detail, make sure you ask questions about those elements until you are satisfied that you understand them.

If an instructor deliberately skips any of the elements they are required to teach or refuses to address your questions about elements they have failed to cover, then you HAVE NOT been properly trained as required by State law.

If this happens, I recommend that you immediately withdraw from the class, request that your tuition be refunded and find an instructor on the ISP website that is going to present the course materials correctly.

If you are the victim of ANY instructor transgressions described in this article, you should be aware that the Illinois State Police has investigators assigned to investigate these violations! Any ISP sustained complaints will result in that instructor’s ISP approval ID number being revoked and their name removed from the approved instructor list.

Tips for ISP Approved CCL Firearms Instructors

First and foremost, congratulations if you made the ISP approved instructors list. While many of you have worked very hard to become certified and registered to teach Illinois CCL courses, it is important to know that the bulk of the instructor transgressions that have been reported to the ISP have been committed by a very small percentage of approved instructors.LETC 2013 - 062

With that being said, here are some tips that can help you provide the most professional CCL training courses to your students.

Know the law and protect your students

There is A LOT of responsibility in teaching this program. As an instructor, you have to know the Illinois CCL law beyond a “working knowledge”. Instructors need to be able to understand the law at a level where they should not only be able to teach it, but also be able to explain what they presented as an expert during testimony at depositions and in a court of law.

An instructor must be able to demonstrate knowledge of the Illinois CCL law beyond the familiarization offered to students. If an instructor fails to demonstrate accurate knowledge of the law during testimony, how can the instructor testify (demonstrate) that his / her students were trained correctly?

If a student claims that they did what they were trained to do and it’s proven during depositions and / or court testimony that the instructor did not train the student correctly, the student is at fault for not understanding the law!

In turn, as soon as the student is found liable for punitive damages (or possibly criminally convicted) that student is going to file a vicarious liability lawsuit against the instructor for failure to train (i.e. improper training).

There are many cases that have influenced law enforcement training policy changes along these lines where police officers sued their agency and fellow officers for these very same reasons.

Instructors are responsible for EVERY student they certify! If one of your students is involved in a CCL related use of deadly force incident (good or bad) you can bet that the instructor that certified them is going to be subpoenaed to testify in that case.

Be thorough in your presentation and cover all CCL elements

Shortcuts are not an option, so don’t skip material or leave anything out. Present the Illinois CCL curriculum as required. Your students are relying on you to be the expert on this. Earn your students trust and give them the confidence that you have their back and they can rely on you if their case ends up in court.

So many instructors are bent on presenting their CCL programs at the minimum standards! If you read the ISP curriculum requirements, you will see that the ISP leaves the discretion up to the instructors to exceed those standards.

This means you can increase the number of training hours to include enhanced course elements; more dry-practice drills, more live-fire drills, extended lectures on combat mindset, situational awareness, conflict resolution, etc.

You don’t need to turn this into a 20 or 30 hour course, but to add another 1 or 2 hours onto your program to make sure your students have everything they need is just another way of showing how professional you are at what you do and that you care about your students safety and wellbeing.

Take pride in the program you present and your students will be proud to have trained with you!

Continue to build your instructor credentials

“As instructors, we are committed to serving our students. We serve our students by striving for excellence in training and being the best we can at what we do. We become the best by constantly training hard and seeking perfection in every task we complete. These are the traits that make us unique.”

– John Krupa III, Chicago Police Department, IALEFI Conference 2007

Whether you’re a brand new NRA Basic Pistol Instructor or you’ve been teaching for the last 20 years, you never stop training! The firearms training industry is constantly evolving and requires us to keep up with training trends and continuous maintenance of our skill-set.

Attend as many training courses as you can. Study what other instructors are doing and see how you can apply new training concepts to your Illinois CCL course. The more diverse your training background is the stronger presence you will have as a professional trainer and expert witness.

Join professional instructor associations such as the International Association of Law Enforcement Firearms Instructors (IALEFI) and the International Law Enforcement Educators & Trainers Association (ILEETA). Attend annual training conferences and network with your fellow instructors.

In the end, your instructor skills will only be as good as you allow them to be. Don’t let yourself fall into a comfort zone where you start thinking “I know everything I need to know about shooting and teaching”. So many instructors fall into this pit and many never make it out.

Where is the Illinois CCL program headed?

Ultimately, the Illinois CCL program will only be as good as we want it to be. If we allow incompetent instructors to breed incompetent CCL students the potential exists to generate negative case law that could result in stricter CCL restrictions or rescinding the Illinois CCL law altogether.

We have an obligation and responsibility to work together to protect this right that we have worked so hard to establish in Illinois. Let’s train smart, train safe and carry responsibly.

As always – stay safe.

 

About John Krupa III

John Krupa IIIJohn is a police officer with the Orland Hills Police Dept. (IL) and has over 23 years of experience in law enforcement. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with the Chicago Police Dept. He is a recipient of the Award of Valor, Silver Star for Bravery and Distinguished Service Award for his actions in the line of duty. He is a certified Master Firearms Instructor from PTI and graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. He holds the rating of Distinguished Weapons Expert with the Department of Homeland Security and has presented numerous courses at training conferences across the country including ASLET, IALEFI, and ILEETA. John can be reached at – jkrupa@teamspartan.com

For more information about training courses offered by John Krupa, visit his website at www.TeamSpartan.com

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

7 Public Relations Tips for Shooting Ranges

Point Blank RangePublic relations can be difficult no matter what industry you’re in, but for those who own shooting ranges and gun shops, it can be absolutely terrifying. It seems the majority of news stories about shooting ranges are purely negative and focus on battles over zoning, environmental concerns, community opposition, or violent crime. The media may seem to have complete control over the conversation, but there are things you can do to shed some positive light on your range and the industry in general. If you own a shooting range, work at a shooting range, or you are planning to build one, here are seven tips that will help you overcome the preconceived notions, myths, and fears that surround them.

#1: Educate your neighbors.

People fear what they do not understand. The majority of the resistance you will experience in building your range is often the product of a lack of understanding from misinformation. A quick online search will show the majority news stories that talk about shooting ranges center on how they create dangerous environments for children and communities because of the presence of guns or the possibility of bullets escaping the confines of the range. Do not be afraid to attend local civic meetings and community events or even go door to door to educate the public about your project and how it will benefit the community as a whole. It is important to be visual and factual in your presentation. Use pictures and graphs to illustrate your points rather than relying solely upon words. Always exercise caution when speaking to the public and local government officials. Before you attempt to communicate openly about your shooting range project, you should conduct or find research to determine the political atmosphere of your community. Depending on potential resistance, keeping a low profile may be the best course of action rather than attacking public perception head on.

#2: Know what makes your range unique.

Red Dot Firearms 21When it comes to the media, it is not enough to say you’re building a “state-of-the-art” shooting range. You need to know what makes you unique from every other range that also claims to be “state-of-the-art.” Look closely at your equipment, business model, history, future plans, and services. Somewhere in those details is an angle that will draw the attention of the media. A great example of this is Eagle Gun Range in Lewisville, Texas. Owner David Prince contacted the media early and often but was met with complete indifference because several shooting ranges had already opened in the area in a fairly short amount of time. After a number of attempts, a reporter finally asked, “What makes you different from all the other ranges?” Prince began listing all the aspects that make Eagle Gun Range so great including safe equipment, training classes, inventory, and events like birthday parties. What caught the reporter’s attention were the events. “Birthday parties? Like, for children?”

What followed was a media frenzy. Not only did it catch the attention of the local news agencies, the story also found its way into the national limelight with coverage from ABC News, Yahoo News, Fox Business, U.S. News on NBC, The Blaze, and Guns.com. Even Jimmy Kimmel caught wind of it and featured a skit about the range called “Chuck E Norris” on his show. Obviously, not all of the coverage was positive, but it gave Prince a chance to talk about his range on a public stage and draw enormous attention before the range had even opened.

#3: Talk to the media early and often.

Red Dot Firearms 06The media does not have to be your enemy. If you help them by providing a story that is newsworthy, they will help you. It is important that you reach out to them early in the process and approach them often. Invite them out to visit your range during different stages of the building process. Explain to them how your bullet trap works and why it is impossible for bullets to escape the range. Show them what makes your range unique. Give them the opportunity to shoot on your range (include both the reporter and the camera operator). Talk about how your range will protect the environment with your lead collection and ventilation systems. The more you get the media to your range, the more you can influence the conversation and educate the public.

#4: Host a grand opening event.

Holding a grand opening event is one of the best ways to get the attention of your local community and media. Don’t jump the gun, though. It’s generally best to have an unannounced soft opening with your grand opening celebration taking place a few weeks or even a month later. Delaying the grand opening will give you time to make sure everything works properly, shelves are stocked, and employees are trained. Coordinate with one of the main firearm brands you will carry to be on site during the event to do demonstrations or even hold raffles (if charging for raffle tickets, make sure you follow your state’s gambling laws). You can also draw attention by offering discounts or sales on merchandise, range passes, memberships, etc. Invite notable community members like the mayor and the chief of police and include them in an official ceremony like a ribbon cutting (or ribbon shooting). Once plans have been made, get the word out to the media. Research reporters in your area who would possibly be interested and send them an official invitation two weeks in advance that quickly details what will happen, who will attend, and why it is important. Send the invitation early in the week to avoid traditional end-of-the-week deadlines, and keep it as short as possible.

Hire a professional photographer to be at the event. Photography is often one of the most overlooked aspects of opening a range. Too often, a new shooting range opens and the only available photos are dark and grainy and were taken before construction was even complete on whoever’s cell phone happened to be handy. Invest in a good photographer to document your range and provide you with attractive photos that you can use on your website, in social media, and in the news. The better you can portray your range through photos, the more people will want to come.

#5: Be an expert on all things firearms to the media.

Red Dot Firearms 12Your range doesn’t have to be the source of the news in order to get into the news. In today’s world, there is no shortage of news stories involving firearms in one way or another. Present yourself as a firearms expert to the media, and they will seek your opinion. Doug VanderWoude, OnTarget Range Manager for AcuSport and former owner of Silver Bullet Firearms, managed to get his range into Time Magazine. It wasn’t because his gun shop/shooting range did anything worthy of national attention but because VanderWoude actively contacted the media and presented himself as an expert in the field. So when Time Magazine began writing an article on booming gun sales, they came knocking at his door first. Merely owning a shooting range does not necessarily qualify you as an expert, however. Make sure you’re up to the task by reading as many publications about the firearms industry from as many different sources possible. Focus on politics, local firearms laws, trends, new products or innovations, and firearms makes and models. The more you can back up your personal experiences with trends and research, the better you will perform as an industry spokesman.

#6: Hold/support regular community events.

Continue to interact with your community regularly. Host various shooting groups (especially women shooting groups) at your range on specific days or nights. Hold IDPA, USPSA, Ruger Rimfire Challenge, or other competitions at your range if possible. Support local organizations like the Boy Scouts of America, law enforcement agencies, and veterans groups. Make sure you plan events well in advance to provide adequate time to advertise and plan them. If you do not give your community enough time to plan to attend or even the opportunity to find out about the events you hold, these will end up damaging you rather than benefiting you.

#7: Maintain Constant Contact.

Never stop building and strengthening your brand. Communicating with your customers, the community, and the gun industry outside of work will help build mutually beneficial relationships. There are too many ways you can do this to list all of them, but here are the ones we feel are most effective when used correctly:

  • Social media – Make good use of Facebook, LinkedIn, Twitter, Google+, Pinterest, and other platforms to provide an easy way for your customers and community to communicate with you. These are great places to talk about events, share pictures, and post how-tos. As the social media population continues to grow, it is ever more important to have an active presence.
  • Craft a newsletter – You do not have to publish a daily, weekly, or even monthly newsletter. It just needs to be consistent and expected. You and your staff are firearms experts, so share that knowledge as much and as often as you can. Newsletters are a great place to put a calendar of events to let people know what is happening at your range and when.
  • Spotlight your employees – You can do this in the newsletter, on social media, through the news, or in your business. If you have an employee that is a trained instructor, excellent with customer service, or anything else that is noteworthy, brag about them.
  • Listen to your customers – You have to listen to your customers and make changes based on what you hear. Your ability to adjust to the needs of customers will determine your success. Actively listen to their suggestions by providing a forum. Include a comments and suggestions section on your website, host surveys through social media, and ask every customer who comes through your doors what is most important to them.

No matter where you are at in your range project, it is never too late to take control of your public image. Remember that your reputation, image, and brand are all living things. The moment you stop feeding and putting effort into them is when they will start to work against you.

Help Shape the Changing Face of Shooting Sports

A young woman practices correct form at an Action Target shooting range.According to a recent study done by the National Shooting Sports Foundation (NSSF), “the landscape of target shooters has shifted.” With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile.

The study compares established shooters (more than five years of experience) with new shooters and shows that this new wave of shooting enthusiasts is often younger, female, and urban. Here’s a breakdown of the numbers:

Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.

Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters.

Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.

Miles Hall poses with his wife at H&H Shooting Sports in Oklahoma City.
Miles Hall poses with his wife at H&H Shooting Sports.

For owners of shooting ranges and gun shops, this means that it is no longer “business as usual.” As customer demographics change, so must the industry.

Innovative shooting ranges and gun shops across the country have taken notice of the trend and are adjusting the way they do business. One such innovator is Miles Hall, owner of H&H Shooting Sports in Oklahoma City.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women.”

In response to the shift, Hall has made a concerted effort to upgrade his shooting range facilities and provide firearms training that meets the demands of the new generation of shooters.

“There’s a huge audience out there who want to shoot, and you’re going to have to have the right equipment to take care of them,” Hall said. “The shooting sport has changed, and you have to either be changing with it or you’re going to die in the past.”

How You Can Help

A young woman points a semi-automatic handgun downrange.
(Photo taken remotely with an unloaded gun)

As a company that not only manufactures shooting range equipment but also consults with range owners on every aspect of their businesses, we try to provide the most accurate information to help them succeed. In response to the industry’s shifting demographics, Action Target has created a survey to better understand the preferences of women when it comes to shooting range equipment, technology, and amenities.

Take the survey here.

Survey participants who qualify will receive a one-time use 20% discount to Action Target’s online store. The discount will be available through the end of the year.

What Makes a Professional Firearms Instructor?

By Dave Staskievicz

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

LETC 2013 - 073There are so many different types of “firearms instructors” that it’s virtually impossible to give a standardized answer to this question. In no way do I think I have all the answers to this question. The purpose of this article is to simply get instructors thinking about possible answers.

Depending on the type of firearms instructor you are, your answers might be a little different. Just so we are all on the same page, a few examples of different types of instructors I’m referring to are hunter safety, trap, range safety, NRA, competition, defensive shooting, and tactical (law enforcement / military – life and death).

There are a wide variety of training doctrines and techniques to choose from – I won’t talk about any of them. This article will focus on the different attributes that make up a professional firearms instructor.

12-2 LETC 2013 - 174As I look at it, there are levels and stepping stones in your instructing career. Generally speaking, I would venture to say some of the best instructors have law enforcement (LE) and/or military backgrounds. However, I’m sure there are exceptions out there.

The majority of my experience as a firearms instructor comes from the LE / military arenas. However, I do occasionally help out with hunter safety and even coach some trap. Over the years, I have tried to listen and learn from many colleagues and instructors. One of the first lessons I learned was that I don’t know everything.

The first thing is to remember you can always learn something new. Never rest on your laurels, and always try to learn something that will make you a better instructor. Find a mentor or mentors and work on how you instruct. Every time I watch someone else teach, I’m trying to learn another way to communicate or relay information to the student. You can never stop learning and improving. I would never claim to be the best instructor, but looking back, I wasn’t a very strong instructor when I first started.

In my opinion, there are a few areas that make or break you as a good, professional instructor. I’m going to break down and discuss a few of these.

Professionalism

Standing barricadeSince we are trying to define what a professional firearms instructor is, it seems the first place to start would be to discuss professionalism. As I said earlier, there are many types of instructors which will alter some of the requirements. To begin with, we owe it to our students and our industry to have a clean professional appearance and attire. If you’re honest with yourself, it’s hard to disagree with the idea of showing a professional appearance. It’s not difficult to wear a polo or other collared shirt. Wearing some sort of T-shirt or an untucked shirt just tells your students you’re sloppy and unprofessional.

Professionalism also includes your documentation for the class. Every class needs a lesson plan and supporting documentation. Did you make a range safety plan and safety brief for your students and instructors? We can never afford to take safety for granted. Don’t cut corners or fall back on the “do what I say, not what I do” motto. Always set the example for your students.

Be courteous and respectful to your students and other instructors. Never bash another instructor or their techniques – that just shows that you are unprofessional. Never contradict another instructor in front of students unless it deals with an immediate safety issue. During a break, take the instructor aside and privately discuss any difference or suggestions.

Evaluate Yourself – Keep an Open Mind

IMG_0758I have already mentioned that you can always learn something new. To do that, you need to continually reevaluate yourself as a firearms instructor. I put a date on all of my police recruit / instructor manuals to require myself to reevaluate the techniques, tactics, and gear every two years. If you haven’t changed any of your curriculum in more than two years, you have most likely rested on your laurels and are now becoming a liability. Be open to evaluating different techniques.

Just because an instructor has the most years of service behind his name, it doesn’t mean he is the best firearms instructor. This is especially true if there isn’t an open mind to progress and change.

Evaluate Techniques, Tactics, and Gear

This area is critically important, especially for defensive and tactical firearms instructors. Realizing we need to keep an open mind about ourselves, we also need to keep an open mind about our techniques, tactics, and gear. As we look at new tactics, we always have to remember that some look really cool on a flat, sterile range when the students’ heart rates are low. Always evaluate the validity of a new tactic or piece of gear before you introduce it into the classroom. Will the technique work when the student performs it with an elevated heart rate? Far too often, I’ve seen an instructor show students a “cool” technique that doesn’t pass the common sense test.

Position #2 shooting _ Cover BlockThe worst thing a professional firearms instructor can do is to fail to vet a new technique, tactic, or piece of gear. Many times, I’ve watched an instructor go to a school or seminar, learn some new tactic, and come back to start teaching it as the “new coolest thing” in the world of shooting. Usually, within a few weeks or months, the instructor realizes the technique isn’t sound and may only work on flat, sterile ranges as opposed to real world situations. The problem is that the damage is already done. Every instructor is liable for what they have taught the students that have already completed the class. Good, professional instructors will vet any new technique before they go out and teach it to students. Consequently, they need to incorporate any changes into their lesson plans and stay consistent.

Think about this: if you’re with a group of instructors evaluating different techniques or gear and you’re always the one talking or you’re never wrong, you just figured out the issue – it’s YOU! If you run the training, you have to remember a good leader always depends on others to make you look good. Once you think you know everything, you are doomed. It’s impossible for one person to know everything, and if you think you do and you’re always right, you are the liability for your training program. Most of this comes down to leaving your ego at home. Remember, story time reduces training time.

As you update your curriculum, remember to have integrity. don’t take credit for other people’s work. Simply changing the name of a technique doesn’t make it yours, so don’t try to make a name for yourself that way. If you change the name of a technique, you will typically end up confusing your students anyway. This comes back to the ego again. The more you have to tell people how great you are, the more you are covering up your inabilities as an instructor or person.

Learning Environment

The most important thing a good firearms instructor can do is to help a student learn. Always remember, we must walk before we run. Breaking everything down into small tasks (modules) will go a long way to accomplish this goal.

  1. Explain what you are going to do
  2. Show them what you want them to do
  3. Demonstrate what you want them to do
  4. Have the student replicate what you want them to do in small parts (modules)

IMG_1040I still live by the old military adage we learned: KISS (Keep It Simple). We can drop off the last S. Trying to impress your students with big words only confuses the students and makes learning harder. There is no need to carry a dictionary on the range. It comes right back to the ego again.

Students always need to have a positive learning experience. For example, when teaching some of the basic fundamentals of firearms, we need to understand why a student’s rounds are going to a certain location. A good instructor has learned how to break down the drills to help students learn why their rounds are always going to a certain place. Until a new instructor understands this, a simple shot analysis card can be an easy first step for learning.

Do I have all the answers? Absolutely not. If I ever thought I did, I would be a liability to myself and others around me. Remember, the purpose of this article is simply to get instructors to think about what a professional firearms instructor is and then take the time to evaluate themselves and their curriculum.

As for the idea of coming up with standards for firearms instructors, I don’t think it’s a very easy or feasible task. The biggest problem with this would be that there doesn’t seem to be a good clearinghouse to standardize a professional firearms instructor.

Remember, as firearms instructors, our goals need to revolve around providing the best possible real world learning environment for our students. Teaching a student to shoot a firearm has a great deal of liability surrounding it. Having students use what they have learned from you in defense of their lives or another person’s life is forever rewarding.

StaskiewiczAbout Dave Staskiewicz

Officer Dave Staskiewicz is Range Master of the Omaha, Nebraska Police Department. He serves as the lead firearms instructor as well as the lead Taser instructor. Dave can be reached at dstaskiewicz@ci.omaha.ne.us.

Action Target Law Enforcement Training Camp a Huge Success

Action Target’s annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced firearms training.3 Panorama - Lobby

This year’s LETC was attended by 128 law enforcement officers and firearms instructors from across the country and the world. Nearly 20 states were represented with officers from Hawaii and California to Florida and Pennsylvania. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we’ve increasingly received requests to attend from foreign law enforcement agencies. This year, 12 officers from Canada and one officer from Brazil attended as well.

On Monday, Sept. 9, officers arrived at Action Target’s headquarters to sign in and pick up their gear which included personalized gun cases and water bottles. They were also able to tour the facilities where all of Action Target’s productscart Small are designed, engineered, and manufactured.

12-2 LETC 2013 - 174

Classes started Tuesday morning at the Utah County Sheriff’s Office Thistle Firing Range. This year’s training classes included Bob Schneider’s Shoot House Training, James Washington’s Training for the Fight with the Pistol, a Glock armorer’s course, and many others. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training GroupSafariland Shooting SchoolHoffners Training AcademyGlock Training Division, Police Training Division, JDS Tactical, and Clayton County Police Department.

Some of the world’s finest law enforcement instructors teach at the camp every year. Firearms training professional Brian Hoffner, who has been an instructor at LETC nearly every year since the mid ’90s, encourages students to constantly learn more and to keep coming back to LETC every year.

“I tell my students, first of all, if you get one thing from every class, then this camp has been successful,” he said. “But you don’t stop there. You continue to be a sponge and you keep coming back to this LETC every year because you’ll pick up that one thing or more every time. And then you take it back and you share it. We lead by example, we save lives, we keep departments safe.”

12 LETC 2013 - 081

Wednesday night, more than 30 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year’s LETC. Participants were required to shoot a variety of reactive steel targets while moving among three separate stations. The officer with the fastest time would win free tuition to LETC 2013 with second and third place winning significant tuition discounts. For the fifth year in a row, a law enforcement officer from Utah Highway Patrol won the competition showing that home court advantage has its benefits even when it comes to shooting.

The classes themselves were anything but fun and games, however. LETC participant Dan Cord (who served in Fallujah, Iraq, before becoming the lead guitarist of the rock band American Hitmen) said he learned more in three days at the camp than he learned since joining the Marine Corps.31 LETC 2013 - 157

“When they said you’ll be able to do 2 in the chest 1 in the head in 1.68 seconds by the end of the day, I didn’t think it was doable. But by the end of the day, we were doing it. I’ve done more reloads and loads with a handgun in the past few days than I have in years. It’s amazing how you can train your motor skills and pretty soon you’re not even thinking about that, you’re thinking about the next target.”

The camp ended Friday afternoon with one final day of classes before attendees began their long journeys home to locations across the nation and the world.

12-3 LETC 2013 - 180

We at Action Target were honored to have so many exceptional officers at this year’s camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn’t make that happen without the continued assistance of our instructors and the participation of the world’s finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

Illinois Shooting Range Braces for New Concealed Carry Law with Huge Upgrade

As Illinois becomes the 50th state to allow the concealed carry of firearms, one shooting range a half hour out of Chicago is preparing for the influx of new shooters and turning heads in the process.

GAT Guns of East Dundee, Ill., recently added a monumental 39 new indoor lanes to its existing 24 making it one of the largest indoor shooting ranges in the country and the go-to destination for shooters near and far.GAT Guns 3

The new ranges, which were designed and installed by Action Target, include 50-yard and 75-yard bays with 14 lanes each as well as a 50-foot long tactical training range with 11 lanes. There is also a large classroom to accommodate the thousands of concealed carry permit applicants expected to come through the doors when the new law goes into effect on January 5.

“We foresaw a need for a full service training facility in the area,” GAT Guns General Manager Randy Potter said. “There’s nobody else around here that can take care of customers from A to Z as completely as we can. We have the training classes, the firearms inventory, the accessories, and now we have one of the most advanced firearms training facilities in the country.”

With the new Illinois concealed carry law requiring 16 hours of training (including live fire training on a shooting range), GAT Guns provides the ideal venue.

GAT Guns 4

The new shooting bays include steel funnel bullet traps which safely collect and contain lead debris, bullet proof shooting stalls, an advanced air filtration system and Mancom target retrievers that allow for complete control over target distance, lighting effects and 360 degree random edging from an LCD control screen in every booth.

“Customers are blown away by the quality of the ranges,” Potter said. “The technology on our ranges allows shooters to control every aspect of their training. It’s an entirely new shooting experience.”

GAT Guns, which was founded in 1979, is already known as the Illinois headquarters of all things firearms with more than 6,000 guns in stock on any given day and 2,500 unique pieces on display.

“We consistently have folks from 150 miles south of here to the Wisconsin border and even as far west as the Mississippi River,” Potter said. “I attribute that to us being as unique as we are in size and scope as well as our commitment to professional customer service.”

GAT Guns 2

GAT Guns originally began in nearby Hanover Park and moved to the current location in 1989 where owner Greg A. Tropino (and thus the acronym “GAT”) bought an old restaurant and retrofitted it into the two-story gun supercenter it is today.

“Greg’s told me in the past that when he originally bought the building, he had no idea what he was going to put upstairs in the original footprint,” Potter said. “We’ve outgrown that by 10 times now.”

With 63 total lanes and shooting bays located on both floors, GAT Guns has quickly become one of the most talked about ranges in the country. It’s even attracted the attention of R. Lee “The Gunny” Ermey from Glock who spent a day there in May to promote the range and sign autographs.

“We had over 1,200 people wait to meet The Gunny that day he was here. It was a very fun event,” Potter said.

GAT Guns 1

Even more than entertainment and retail, however, the mission of GAT Guns is to provide a central location for firearms education and quality training.

Training courses provided at the range currently include NRA First Steps, women only classes taught by women instructors, five phases of tactical pistol, five phases of tactical carbine, introductory handgun, practical holster and soon, Illinois concealed carry classes.

The new shooting bays recently opened up to the public and are also available for law enforcement qualification as well.

Action Target Increases H&H Shooting Sports’ Lane Count

shootingbay6

PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

The HallsWhile H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

H&H now features a store with more than 2,000 firearms, a restaurant, virtual simulators, an online newswire and even the occasional wedding. Hall said he wishes he could take credit for the range’s success but that it all comes down to customer service and the simple act of listening.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

2363A4E5-A751-4890-B362-D2A2413EF533[5] The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

Crowdfunding and Shooting Ranges: Odd Couple or Perfect Match?

Shooting Range

 

In the old days, if you wanted money to finance a project or new business (like a shooting range), there were only a few ways to do it. You could talk to local business investors, obtain a small business loan, or beg a rich uncle. And if none of those worked, then you put the project on the back burner and waited to win the lottery.

It didn’t matter that there were tons of people who wanted whatever product or service you had to offer. If the people with the money weren’t convinced, then you really didn’t have any other options.

In 1997, fans of the British rock band Marillion broke that norm. They wanted to see the band go on tour despite the untimely bankruptcy of their record label, so the fans paid for it themselves. They set up an online campaign where people could donate whatever amount of money they could afford, and within a short period of time, they had raised enough money to send Marillion on a 21-date tour.

It wasn’t long before others caught on and started websites to fund bands, albums, movies, and art projects. Inventions and games soon followed with the introduction of gadgets like the Pebble Watch ($10.3 million raised) and an online video game called Star Citizen which raised more than $14 million through crowdfunding campaigns on its own website as well as Kickstarter. Thousands of other campaigns have been successful in the few short years crowdfunding has existed with a total of $2.7 billion being raised in 2012 alone.

But it wasn’t until the JOBS (Jumpstart Our Business Startups) Act was signed in April 2012 that all of this meant much to small businesses. This new legislation opened the doors for startups to solicit equity financing from the general public pending implementation of regulations by the SEC. While that piece of the JOBS Act has yet to go into effect, small businesses are still finding ways to get their ventures off the ground through crowdfunding sites.

Business partners Rob Krop and Matthew Jones are doing just that with a campaign to build an indoor shooting range in Frederick, Maryland, called The Machine Gun Nest. The pair started the project with two goals in mind: build an indoor range in a neglected area and create responsible gun owners one experience at a time. To meet those goals, they decided to reach out to the community through crowdfunding.The Machine Gun Nest

“Right off the bat, there were really only two crowdfunding sites that would allow us to do what we wanted to do. It was Indiegogo and GoFundMe,” Krop said. “One of the big reasons we chose Indiegogo was because they had better reviews, we saw better products, we saw more activity, and we also saw larger donations.”

Indiegogo allows people to donate to The Machine Gun Nest’s campaign by purchasing one of several perks including pistol and machine gun rentals, one year memberships, family memberships, and lifetime memberships. They also offer more extensive perks for larger donations of $5,000 and $10,000 like premier access to new machine guns and having a shooting lane named after you for sponsor donations.

The Machine Gun Nest has seen initial success with nearly $22,000 raised in the first 24 hours of the campaign being launched, but beyond donations, their campaign through Indiegogo has increased the project’s visibility and built awareness among their future customers.

“This provides a venue where we can not only raise capital, but we can raise awareness and reward people for believing in us before the project is created by giving them discounts for their donations,” Jones said. “It creates awareness. It creates a buzz. And everyone can see it happen right there on our campaign. They see dollars that are going toward something that they also care about.”

Other shooting ranges have attempted to finance themselves through Indiegogo in the past, but only one managed to raise more than $195 after a full 60-day campaign. The difference with The Machine Gun Nest campaign, Krop says, is that they’re hitting the pavement and talking to people about it in person as well as online.

“One of the things that has really helped us is just getting out in front of people. We got a booth at the local gun show and that was huge. We got a great response. People seeing that we’re moving forward and that we’re out there in person gave a lot more validity to what we’re doing, and people felt more comfortable donating,” Krop said. “The more we get out in front of people and talk to them, the more they see that it’s a real thing and not just something online.”

For both men, that determination comes from more than just a desire to own a profitable business.

“This is a cause as well as a business, and it matters to us,” Jones said. “We want to create an environment where we can show safe and proper use and training for firearms so the public can see that firearms do have a place in the hands of responsible citizens.”

Only 43 days are left in the campaign, and Krop and Jones both plan to continue face-to-face and online efforts to reach their campaign goal of $500,000 – a very tall order in the world of crowdfunding – but whether they reach their goal or not, they still plan to open the shooting range with the help of community investors.

Opening the range may not be their biggest achievement, however. The Machine Gun Nest has the chance to become the first shooting range ever to be successfully financed through crowdfunding and may pave the way for other ranges like it. With crowdfunding expected to explode in the next year and with the implementation of public equity financing coming soon, the shooting range industry has a unique opportunity to bypass traditional financing options and get direct support from the shooting community itself. While there are likely to be many failed campaigns along the way, there will also be those who rise to the top and pioneer a new business model for shooting ranges everywhere.

LETC 2013: A Week of Advanced Firearms Training

With so many lives on the line, proper law enforcement firearms instruction is absolutely crucial to any police department’s ongoing training efforts. That is why Action Target has hosted its Advanced Law Enforcement Training Camp (LETC) for more than 20 years. This September, from the 9th to the 13th, marks another year as law enforcement departments from across the country and the world meet at Action Target’s headquarters for unparalleled advanced firearms training.

LETC is designed to aid department firearms instructors in their training effectiveness and skill – and to pass that on to officers in their own agencies. Classes are geared toward getting participants out of their comfort zones and pushing beyond their current skill levels. Past classes have enabled even the most experienced professionals to excel further and improve.

J.C. Boylan, Range Master from Maricopa County, Arizona, participated in LETC 2011. “The firearms training and range were excellent,” Boylan said. “I have been a firearms instructor since 1984 and trained with some outstanding trainers…I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor.”LETC 111

Participants choose four eight-hour classes to attend from the 11 offered.

This year’s classes include:

  • Advanced Practical Handgun
  • Ultimate Shotgun
  • Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol
  • Rapid Deployment Patrol Rifle Operator
  • Training for the Fight with the Pistol
  • Emergency Medical Response for Firearms Instructors
  • Shoot, Move, Communicate
  • Glock Armorer’s Course
  • Reactive Shooting
  • Shoothouse Training – Instructor Training
  • High Performance HandgunLETC 013

Classes will be held both at Action Target headquarters in Provo, UT, and the Utah County Sheriff’s Office Thistle Firing Range – just a short drive up the canyon in Thistle, UT.

Action Target has selected some of the best firearms instructors in the industry including instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group, and others. These instructors offer decades of experience in firearms and tactical training.

“The intensity of the conference was welcomed, and it was a true privilege to be among the world’s best instructors in the business,” Detective Juan Lopez said. “The training was beyond thorough, [Action Target’s staff’s] hospitality was over the top, and this training was hands down the most bang for your buck. The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream.”LETC 072

A $500 tuition provides:

  • Four eight-hour classes taught by world class firearms instructors (choose from selection of 11)
  • Six meals (four lunches, BBQ dinner, and the closing banquet)
  • LETC “Dirty Harry” competition
  • LETC collectible T-shirt
  • Official certificate of completion signed by instructors
  • Collaboration with training professionals across the country

Attendees are required to bring their own weapons and ammunition. If the current ammunition shortage is preventing you  from attending, please contact us as we may have a solution for you through Salt Lake Wholesale Sports for most common handgun and rifle calibers.LETC 198

Registration is currently underway. Go to www.ActionTarget.com/calendar and follow the link under the “More Info” column for Sept. 9 – 13. Submission instructions are located at the bottom of the page. Contact Dallon Christensen at dallonc@actarg.com for any registration questions or concerns including ammunition needs. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today!

While primarily geared toward law enforcement firearms trainers, all law enforcement are invited to attend. Join us for a week of top-notch firearms training!

The Firearm Blog Reviews Nashville Armory

Nashville Armory 1
Nashville Armory
Credit: The Firearm Blog

Writer Alex C. of The Firearm Blog, one of the most popular gun related blogs in the world, recently took an afternoon to check out Nashville Armory, Tennessee’s newest shooting range installment. Nashville Armory has only been open for a few short months but is already making a huge splash in the firearms community because of its friendly environment and unmatched range technology. The 15,000-square-foot facility boasts a huge inventory of guns, ammo, shooting accessories, and even a shooters’ lounge where customers can grab a snack and a drink. Besides the retail and amenities, however, Nashville Armory’s claim to fame is its advanced indoor shooting range. The indoor range features two 75-foot bays with eight lanes each, a Total Containment Trap from Action Target, bulletproof glass shooting stalls, wireless target retrievers from Mancom (a subsidiary of Action Target), and 75-cubic-feet a minute ventilation provided by Carey’s Small Arms Range Ventilation.

Here is an excerpt from Alex C.’s review:

Nashville Armory 2
Range owner Gary Semanchik
Credit: The Firearm Blog

Over the course of my life, I have probably waddled into no fewer than twenty or so indoor gun ranges. I love a quick visit to an indoor range to test a few pistols, have a short bit of fun, and get out quickly because the facility is usually either too hot or cold (depending on time of year), filled with lead particles and spent powder in the air that seems to linger forever, or be so dark and dank that at longer ranges you can barely see the holes you punch in the target. I am proud to say that on the advice of a friend of mine I got to check out what I believe may well be the finest gun range I have ever set foot inside. On Monday, May 6th I hopped on a plane and flew from Dallas to Nashville to check out this facility that I had only seen a few photos of hoping that it would be all it was cracked up to be. Let me tell you that without a doubt, it was.

Gary is the owner of Nashville Armory, but you wouldn’t know it if you were an unassuming patron. You see, Gary says that he likes to meet all of his customers at the door with a smile taking to the Walmart-greeter method (his words, not mine), and immediately you feel welcome. This stands in contrast to some other gun shops/ranges where the staff makes you feel privileged for being allowed to patronize their establishment.

Nashville Armory 3
Employees pose with their favorite guns
Credit: The Firearm Blog

Now what makes Nashville Armory different you might ask? Well, I asked the very same question to Gary and he said simply this: “I wanted to set out and build the Apple Store of gun ranges; A one stop shop for firearms, equipment, classes, and training that would be family friendly and inviting”. Now that is a bold statement, but Gary has made it work and after the tour it is easy to understand how.

Read the full review on The Firearm Blog.

The Truth About Steel and Steel Targets, Pt. 2

When it comes to steel targets, it is important to understand there are crucial differences in the quality of the steel used to make the targets and the design of the targets themselves. In an age where it seems everyone “knows a guy” who can make steel targets for them out of a welding shop, understanding the facts about steel is even more important. Steel targets can be perfectly safe and a fantastic training tool if done right, but they can also be extremely dangerous if done wrong. Here at Action Target, we have been designing and manufacturing steel targetscart Small and tactical training systems for nearly 30 years. Here are some of the things we’ve learned along the way.

TRUTH – THERE IS A SIGNIFICANT DIFFERENCE IN THE QUALITY OF STEEL BEING USED

Unfortunately, there are steel targets out there that are poorly designed and are made of inferior steel. Homemade targets from local welding shops are usually the culprits, but some commercial target manufacturers use inferior steel as well. Because these targets are vulnerable to cratering, pocking, and general deformation, they are very dangerous and should be avoided. Any steel with a Brinell hardness rating under 400 falls into this category, including standard “T-1” steel with a hardness rating in the 300 range.

LETC 007
Action Target centerfire handgun targets (like this 8″ circle) are all made of 3/8″ AR500 armor steel. Our rifle targets are made of 3/8″ AR550 armor steel.

After many years of experimenting to find the best solution, most major manufacturers of dependable, high quality steel targets now use steel with a Brinell hardness rating of at least 400. A few premium quality manufacturers use steel with a higher Brinell hardness rating of 500 or even 550. Fewer than 10 steel mills in the world can provide quality AR500/550 steel. Action Target has direct relationships with many of these suppliers which allows us to purchase steel mill direct. Steel of this quality is always certified by the plant that created it, however, at Action Target we conduct independent hardness testing on every shipment we receive. If the steel does not meet our ballistic standards, we reject the entire order and send it back.

Other steel certifications like “Magnum Steel” or “Extreme Steel” are merely marketing terms added by the manufacturer. When all the rhetoric is boiled away, there are manufacturers who use steel that is not appropriate for targets, and there are those who use steel that is. Make sure you know the difference.

PROPER DESIGN IS CRITICAL

Even the best steel can’t compensate for poorly designed targets. There are several unavoidable principles that must be followed to create targets that are as safe and durable as possible.

PT Torso (all sides) [web]
All Action Target steel targets are designed for predictable splatter. There are never any exposed bolts, clamps, or brackets on the shooting surface, and the target leans forward slightly to dissipate some of the bullet’s energy.

TRUTH – SMOOTH AND TOTALLY FLAT SHOOTING SURFACES ARE ESSENTIAL FOR CONSISTENT SPLATTER PATTERNS

There are two things manufacturers can do to ruin the smoothness and flatness of a steel target. First, they can use inferior steel that will crater, pock, and deform. Second, they can put brackets, clamps, or bolts in the way of the shooting surfaces. Remember, anything that can be shot will be shot. Why is this an issue? Because you can do a reasonable job of predicting and protecting against a bullet’s splatter pattern when it hits a flat, uniform surface. If the steel is damaged or if anything else is in the way, all bets are off. Bullet fragmentation and ricochet are inherent and acknowledged issues when shooting on steel targets. Proper target design helps you address those issues with the highest degree of safety possible.

TRUTH – DISSIPATING A BULLET’S ENERGY IS SAFER AND HELPS YOUR TARGETS LAST LONGER

When a bullet strikes a steel target that is completely stationary at a 90-degree angle, all the bullet’s energy goes directly to weakening that point on the steel. If the target is completely stationary but is positioned at less than a 90-degree angle, a portion of the bullet’s energy at impact is deflected rather than absorbed. If the target is positioned at slightly less than a 90-degree angle AND the target is able to move on impact, a much larger portion of the bullet’s energy is deflected rather than absorbed.

NO STEEL TARGET IS INDESTRUCTIBLE

Without exception, every steel target out there today can be damaged. Steel hardness and proper design can both be defeated by misuse and/or abuse of the target.

TRUTH – THE BASIC DESTRUCTIVE FORCE GENERATED BY BULLETS STRIKING STEEL TARGETS IS HEAT

Excessive concentrated heat alters the steel’s hardness properties and results in damage to the target’s face. The amount of heat generated is proportional to the speed of the bullet, which is why rifles cause more damage to steel targets than handguns.

TRUTH – RIFLE DISTANCE ON STEEL TARGETS IS NOT AN EXACT SCIENCE

LETC 169
Even though this target is made of AR550 armor steel, shooting too close or shooting with piercing rounds has caused severe damage to its shooting surface.

No matter what anyone tells you, shooting a steel target with a rifle – even at 100 yards – can damage your target, even if it has a Brinell hardness rating of 550. You must be very careful about your choice of steel and ammunition! Even with 550 Brinell steel and the target mounted at a significant angle, some damage is still possible, even at 100 yards. For best results, use only steel targetscart Small that are specifically designed for use with rifles.

With so many complex variables like ammunition type, rifle manufacturer, barrel length, bullet velocity and so on, it is virtually impossible to establish a set distance for shooting rifles on steel targets. To determine what works best with your specific equipment, we suggest the following: Fire a test shot from 100 yards and then examine the target. If there is no damage, move in a few yards and fire another test shot. Repeat the process until you find the optimal distance for your combination of rifle and ammunition. Some people may be comfortable with a certain amount of dimpling on the steel. Minor damage to the shooting surface will not create a shooting hazard if you are shooting at 100 yards, but if can be very dangerous if you choose to shoot at close range with a handgun on the same target. Even if your steel targets have only minimal rifle damage, they should never be used for closer distance handgun training.

TRUTH – SHOTGUN SLUG DISTANCE ON STEEL TARGETS MEANS 100 YARDS MINIMUM

Shotgun slugs have the greatest potential for bodily harm to the shooter due to the sheer volume of lead that can be returned from damaged or poorly designed steel targets. Stay back!

TRUTH – FRANGIBLE AMMUNITION REQUIRES THE SAME QUALITY STEEL AS REGULAR AMMUNITION

Many types of frangible ammunition, particularly for rifles, are lighter than regular lead ammunition. Remember that lighter bullets can mean greater speed, which means more heat, which can mean damage to your steel target. Just because frangible ammunition is designed to break up on impact doesn’t mean the distance requirements do not apply. You should follow the exact same rules with frangible ammunition as you do with any other.

TRUST THE EXPERTS

When it comes to your safety, don’t settle for the advice of your local welder. Steel targets can be fun and safe as long as they are made of quality steel and designed to produce predictable splatter. In fact, steel targets can be one of the greatest tools for firearms training, but they have to be manufactured correctly. Shooting on poorly designed targets made of inferior steel can result in severe bodily harm. Here at Action Target, your safety is our biggest concern. We have decades of experience manufacturing steel targets, and we constantly conduct ballistic research to make sure the steel we use meets our standards and your expectations. If you are looking for a steel target, trust us to point you in the right direction.

Bullet Trap Comparisons, Pt. 2

Building a shooting range can be a daunting task. There are so many different things to consider and decisions to make that it can become a little overwhelming. One issue that seems to confuse potential range owners the most is bullet containment. Without a doubt, bullet containment is the most important aspect of every indoor and outdoor range. Proper containment of fired rounds means safety for your employees and customers, but with so many different types of bullet traps available on the market that promise to do this or that, choosing the right system can be hard. The purpose of this article is to provide accurate information and valuable education by examining various bullet trap theories, technologies, and applications in an objective manner.

The following information represents the views and opinions of Action Target based on our experience and observations. You are encouraged to conduct your own research and speak with other users about their experiences with the various bullet trap technologies presented.

Rubber Lamella Trap

Rubber Lamella Trap 1With this trap, tightly grouped rubber curtains or lamellas are hung from a support structure to create a bullet stopping barrier. As bullets pass through the layers of rubber strips, their energy is dissipated until they come to a stop. A steel plate is mounted at the back of the trap to block rounds that make it through the lamellas.

Because rubber is destroyed every time you shoot into it, the rubber strips are quickly shredded under any kind of moderate to heavy use. One of the most quoted features of rubber traps is that bullets don’t fragment on impact like they do on steel. This is true until bullets start impacting other bullets already embedded in the rubber.

Regardless of the application, the use of a rubber bullet trap introduces a very real fire hazard that must be considered and dealt with appropriately

The benefits of a lamella trap include its small floor space requirement, and the ability to capture some bullets whole.

Weaknesses include high maintenance costs, fire hazard, messy appearance, and the restriction of low volume shooting only.

Vertical Rubber Granule Trap

Vertical Rubber Granule Trap 3Another European design uses a large steel chamber filled with chopped rubber and a penetrable rubber sheet across the front the keep the rubber granules in place.

The trap works the same way a sand berm works, except the sand is replaced by granules of chopped rubber and the face of the trap is vertical. Like the rubber lamella trap, the front skin of the rubber granule trap is permanently damaged each time a bullet is fired into it.

As larger and larger holes are created in the front skin, rubber granules can spill out and large bulges can develop as the structural integrity of the trap is compromised. Regular patching and repair is often required to keep the granules in the chamber.

As the granules settle, areas of dangerously low density can form at the top of the trap causing rounds to pass through the rubber and escape out the back. To clean the trap, bullets must be mined and separated from the rubber then disposed of properly.

The benefits of a vertical rubber granule trap include its small floor space requirement, the ability to capture some bullets whole, and reduced lead dust levels.

Weaknesses include massive ongoing maintenance, service costs, fire hazard, and the restriction of low volume shooting only.

Rubber Block Trap

Rubber Block TrapThe rubber block trap is similar in concept to the rubber granule trap, except the rubber granules are molded together to form a solid object. The rubber blocks are stacked on top of each other to create a wall that serves as the bullet trap. When a bullet is fired into the blocks, it is stopped and stored within the block itself. Like all rubber traps, the blocks are damaged with every shot and large holes can quickly develop, severely limiting the trap’s ability to stop bullets. As the holes get larger, the blocks get weaker and the whole wall tends to collapse under its own weight.

The benefits of a rubber block trap include its small floor space requirement and the ability to capture some bullets whole.

Weaknesses include UV breakdown, significant ongoing maintenance, fire hazard, and structural collapse.

Wet Funnel Trap

Wet Funnel Trap 1The wet funnel trap incorporates gently sloping steel plates that reduce bullet fragmentation on impact. As bullets hit the plates, they are directed to the narrow end of the funnel and enter a deceleration chamber where their energy is dissipated.

While the upper impact plates remain dry, the lower plates are constantly flooded with a water and oil mixture that is intended to lubricate the steel. The water is continually recycled as it flows down the plates and into a holding tank where it is electrically pumped out and again sprayed on to the plates.

On indoor ranges, some wet trap owners report that the increased humidity can leave an oily film on the rest of the range and may cause HEPA filters in the ventilation system to clog. They have also discovered that frangible ammunition can cause problems because the powder created by disintegrating bullets mixes with the water and hardens into a cement-like substance that requires an extremely difficult cleaning process.

It has been recommended to treat the water with chlorine to prevent algae in warm climates, and antifreeze to prevent freezing in colder climates. These substances combine with the water, oil, and lead, and can create a significant hazardous waste problem.

The benefits of a wet funnel trap include the durability of steel, reduced bullet fragmentation, reduced lead dust levels, and the ability to handle larger calibers.

Weaknesses include its higher cost, large floor space requirement, water treatment chemicals, increased humidity, problems with frangible ammunition, maintenance of the electric pumps and filters, and its nonmodular construction.

Vertical Funnel Trap

Vertical Funnel Trap 2Instead of a continuous horizontal funnel, this trap uses a series vertically oriented funnel boxes to gather the bullets. As with a horizontal funnel, bullets are deflected by the impact plates into a deceleration chamber at the back of the trap where they are collected and stored.

The angles of the impact plates are not as severe as a venetian blind or escalator type trap, but they are more severe than other modern steel traps so bullet fragmentation on impact can still be an issue.

As individual chambers are mounted next to each other, vertical edges that run from the top to the bottom of the trap are created. These edges can pose a significant ricochet hazard. Additionally, the individual chamber design prohibits any cross-lane shooting and greatly limits the flexibility and functionality of the trap as a whole.

The benefits of a vertical funnel trap include the durability of steel, easier lead collection, and a smaller floor space requirement.

Weaknesses include bullet fragmentation, no close-range shooting, and no cross-lane shooting.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Action Target Builds its First Shooting Range in South America

The PCERJ range in Rio de Janeiro, Brazil, marks a milestone for Action Target’s growing international program

PCERJ 3
Action Target’s subsidiaries Mancom and Law Enforcement Targets provided equipment and targets for the new PCERJ range.

PROVO, Utah – April 9, 2013 – Action Target recently installed a new shooting range in Brazil for the State Civil Police of Rio de Janeiro (PCERJ). This is the first range built by Action Target in South America and marks a milestone for the company as it continues to branch into international markets.

“Opening the doors to South America was a big step for us,” Action Target’s Director of International Business Development Adam White said. “I think the Brazilian government understands training facilities of this kind are essential for progressive, effective training, and we hope to continue to work with them in the future.”

The new range was purchased by the PCERJ in a push to increase training standards for state and local law enforcement, but will also support training for special operations units from other states around Brazil as well. It features an open air 11-lane shooting range with user-friendly target retrieval systems from Mancom and a nine-room shoot house facility. To ensure bullet containment, the new range also includes a steel funnel bullet trap and safety baffles which provide ballistic protection for the shooting area.

PCERJ 1
The range’s Total Containment Trap and safety baffles ensure that not one round will be able to escape.

“There is no roof on the range to allow for natural ventilation, but the safety baffles we installed also make sure no rounds have the chance to escape,” White said.

One aspect of the range that is especially important to the Brazilian government is its effect on the environment. The PCERJ range utilizes technology from Action Target to ensure lead dust and debris are safely contained and collected for recycling.

As a bullet strikes the armor steel plate of the Total Containment Trap (Action Target’s patented steel funnel bullet trap), it is forced through the small horizontal opening in the middle of the funnel.

Once it has passed through the opening, the bullet enters the deceleration chamber where it spins until it loses energy. The bullet then falls into a trough where it is funneled into one of many plastic canisters.

“The canister lead collection system is simple but extremely effective,” White said. “Once the canisters (which are just 5-gallon buckets) get about two-thirds of the way full, you can just pop it off, put a lid on it, and it’s ready to be recycled. None of the range personnel ever have to come in direct contact with the lead, and it’s easy to maintain.”

PCERJ 2
The Total Containment Trap uses a steel funnel design to safely capture fired rounds without introducing lead contamination into the environment.

The threat of lead dust created by the impact of the bullet is also eliminated through a Dust Collection Unit which uses negative pressure to pull dust and air-borne toxins toward the rear of the bullet trap where it enters a filtering system. This system removed 99.98% of lead and other materials before the air is released into the environment.

Brazilian officials are also grateful for the safety the new range will provide officers during training situations. The old facility often used wood as backstops for shooting drills and presented a significant ricochet danger for trainees.

The new range allows for nearly limitless use of tactical weapons from handguns to fully automatic rifles with complete containment. That assurance makes for a healthy environment where law enforcement trainers can push officers to the limit without putting them in harm’s way.

And Rio de Janeiro’s law enforcement officers will certainly be pushed to the limit as they run intensive tactical drills in the new nine-room Modular Armored Tactical Combat House (MATCH). Equipped with a catwalk and ballistic walls, law enforcement teams can now practice essential close quarter skills like room clearing and hallway navigation with live fire weapons while under close watch from above.

The PCERJ range’s grand opening will be held at the end of June when it becomes fully functional as a law enforcement training facility, but tours have been ongoing for those attending the LAAD Defence and Security International Exhibition held this week in Rio de Janeiro.

Action Target Hits the Beach with a Record-Breaking Bullet Trap

Action Target engineers are doing more on the beaches of Florida this spring than just surfing or getting a tan: they are designing the biggest bullet trap ever built.Outside

Lotus Gunworks of Jensen Beach, Fla., will be opening its doors next week and inviting shooters to try out its new double-decker shooting range featuring a two-story steel funnel bullet trap. Nicknamed the Lotus 8/11 for the number of steel panels used to create it (eight panels on the bottom slope and 11 panels on the top slope), this version of Action Target’s Total Containment Trap is the first of its kind.

“No one has ever seen a range like this before,” Lotus Gunworks’ Director of Operations Robbie Abell said. “We’re truly making industry history.”

Abell stumbled into the gun industry a few years back when he and a family member decided to go in on a gun store. It seemed like a crazy idea, he said, but with a little bit of luck and ingenuity, they just might be able to make it work.

“We spent about eight months riding around different areas and looking at gun ranges,” Abell said. “After some research, we ran into Action Target and were introduced to the local shooting range consultant Robb Anderson. After that it was a no-brainer, so we freight trained forward.”

They found an existing building in Jensen Beach that met their needs but quickly ran into issues when it became apparent there would not be enough room for two adjacent ranges and a gun store. Abell did not want to cut back on the number of ranges, so the only option was to make a double-decker range where both levels shot into the same bullet trap.

“It hasn’t ever been done before, and at first, the answer was that it couldn’t be done,” Abell said. “I believed there had to be a way, and after three weeks of pushing, I got a call from Robb at Action Target saying, ‘We think we might be able to do this.’”

The answer was to extend the Total Containment Trap (usually just 8 feet tall) to a whopping 19 feet and to mount steel cross beams to support the Mancom Touch ‘N’ Go target retriever system.Upper level stall view

With the equipment issues resolved, the next hurdle was proper ventilation to prevent customers and employees from being exposed to hazardous lead dust. The sheer size of the room presented a unique challenge, so Lotus Gunworks enlisted the help of industry ventilation specialists Carey’s Small Arms Range Ventilation.

Despite doubts that a range that tall could be ventilated at all, Carey’s managed to create a system that not only met environmental standards, but exceeded ventilation standards for even federal shooting ranges.

“The air flow in the upper level was the best I have seen on any range, and the airflow on the bottom was also very good,” Carey’s controls and commissioning tech Mark Hanson said. “This was one of the easiest range ventilation systems we’ve installed.”

Aside from being environmentally safe by completely replacing range air every 80 seconds, all of the filtered air pumped into the range is refrigerated, which, according to Abell, is a pretty big deal in Florida.

“We want this to be the most comfortable range possible,” Abell said, “and we’re doing that with refrigerated air, great lighting, great service and friendly employees. We want people to come and stay. We want this to be a destination point where you hang out for the day.”

Lotus Gunworks is especially friendly to new shooters with a Ti Training simulation system that allows those completely new to shooting to try it out on a real gun equipped with a laser before hitting the range. Friday night fun shoots will also allow people to try out a variety of firearms including fully automatic rifles.

The range is expected to open for business the first week of April and will be holding a grand opening celebration April 20.

Keys to a Successful Shot

By George Harris

Much has been written about precision shooting in the world of combat skill development and pistol shooting in general. Perspectives and definitions of how and why we hit the intended target vary so greatly that two people involved in a heated discussion regarding precision shooting may be very parallel in their thinking, but they don’t recognize it. In this article, I will talk about how and why our views concerning this subject work. Ultimately, the goal is to bring us all a little closer in defining this controversial subject and understanding what we need to see in order to deliver a successful shot.

All of my training methods stem from simplicity in firearms training. I like to cut through all of the fluff, and present concepts that make sense and are easily reproducible by the average shooter. Most of us subscribe to the age old premise that most likely originated with the invention of firearms in that the objective of shooting is hitting your target.LETC 018

Let’s start by discussing the two absolutes of hitting a target. They are muzzle management and trigger finger discipline. Since the bullet exits the muzzle on the way to the target, it seems likely that from zero to fifty yards (plus or minus), if the muzzle is pointed at the target when the bullet exits, then we will have ourselves a hit where we want it. Trigger finger discipline refers to how we release the bullet toward the target. If you stabilize the muzzle of the pistol on the target and operate the trigger without disturbing that stability, you will experience success. Make sense? My students think so!

Precision shooting is a total mystery to some simply because they are confused about what they must see to consistently hit the target. Sight alignment and sight picture are two regularly used terms in the precision shooting world, but they aren’t always fully understood. Sight alignment is nothing more than the front and rear sight as viewed by the eye. Perfect sight alignment is the front sight vertically and horizontally centered in the rear sight notch. Sight picture is the target, front sight and rear sight as viewed by the eye. Perfect sight picture is the front sight centered vertically and horizontally in the rear sight notch superimposed on the desired point of impact of the target.

In studying human vision, we find that the eye can clearly focus on a single plane, plus or minus an inch or two. Everything else ranges from a little to a lot out of focus. Relate this to a camera lens. The camera has clarity at its primary point of interest and everything closer or further away is less than perfectly clear. A little known fact is that the eye can pick the center of any object, regardless of its shape. It can do this without having total visual clarity of the object and can be accurate down to one minute of angle (a half inch circle at fifty yards).

Shooting Shoot045Now, let’s take a closer look at how and why precision shooting works. The muzzle of the pistol must be square with the target to hit the target. Think perpendicular with a very slight upward angle to account for the effects of gravity on the bullet, and horizontally centered. We use our sights as a guide to position the muzzle on the target. The more precisely we align our sights, the closer the muzzle is to square with the face of the target, and the more likely we will hit our desired point of impact, assuming that the pistol is already zeroed. The clear focus on the front sight as viewed through the slightly out of focus rear sight allows us the best chance to position the muzzle square to the target. The target should be out of focus, but its shape should be apparent. As stated above, the eye will automatically find the center of any object.

What this boils down to is that precision sight alignment will square the muzzle (where the bullet exits the gun) on the center of the target, which our eye automatically finds, for a hit in the desired location.

Bull’s-eye shooters that shoot the blank side of their target and shoot better groups than when they are shooting the target side prove the concept that the eye will naturally find the center of an object consistently. By keeping the eye focus on the sights through the release of the shot, the muzzle remains square with the target, and a consistent impact point is hit again and again.

A simple and extremely effective sight picture that we developed for the aged-eye shooters (those in bi-focals and tri-focals) has become the standard sight picture for all of our students who aren’t happy with their present method of hitting the target where they want to. We recommend a dot on the front sight and the widest notch available for the type of rear sight to be used. This allows us to use the eye’s natural ability to center round objects in square openings with incredible precision. We zero the pistol for the strike of the round to hit whatever we put the front sight dot on, just as we would a red dot sight system. The regimen is to center the dot in the rear sight notch and float the dot on the target. With a smooth trigger press to release the shot, the thrill of a center hit is felt again and again.

EDITOR’S NOTE: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

About George Harris

George Harris has spent his entire adult life working in the world of firearms. For over 30 years he has been a successful and motivational educator and trainer in all aspects of small arms. His simplistic approach to firearms training has an unarguable track record in extracting performance from his students of marksmanship, tactics, and maintenance.

As a business developer in the firearms field, George co-founded the world renowned SIG Sauer Academy and led it to become a profit center before retiring after twenty-one years of service.

George has the enviable record of leading industry test programs for multiple government and military agencies achieving successful results and contracts for firearms 100% of the time.

Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics, and aesthetics.

George has served as the subject matter expert involving firearms and related matters on television, radio, and in legal proceedings.

Among his personal accomplishments, George earned the coveted U.S. Army Distinguished badges for both Service Pistol and Service Rifle. He also coached and was a firing team member of the World Champion U.S. Army Reserve International Combat Team before retiring with 40 years of continuous Military Service.

Action Target Celebrates 20 Years with Thunder Ranch

ThunderRanchLogoSince it was founded in 1986, Action Target has had the pleasure of working with some of the greatest innovators in the industry from mechanical engineers to world-renowned law enforcement trainers. Each has left a unique impression and, in some cases, has even shaped the future of the company.

One man who has played a significant role in influencing the culture of life-long training at Action Target is Clint Smith of Thunder Ranch. As a seasoned veteran and avid proponent of realistic scenario training, Clint has made a name for himself as one of the greatest firearms trainers in the world. This year marks 20 years of working closely with Action Target to create the most innovative and effective training methods available today.

Early Years

Clint’s natural ability to teach makes it seem almost effortless for him to convey difficult concepts to his students, but his experience is what has made him one of the greatest trainers in the world. Clint served two tours in Vietnam as a marine and worked in law enforcement from 1970 to 1980 as director of the firearms training division, S.W.A.T. team member, and precision rifleman. After leaving law enforcement, he entered the civilian arena as operations officer for the American Pistol Institute at Gunsite Academy where he was dean of instruction.

Three years and several curriculum developments later, Clint decided to take his unique training techniques on the road as president of his own business called International Training Consultants.

“There’s always the need to take the training to the people, so from 1983 to 1993, I spent most of my time on the road conducting trainings across the country and internationally as well,” Clint said. “When conducting trainings on the road, I started using all Action Target products because they were so portable. That portability made it so I was able to make a home wherever I went. I would just show up in a large van or with a trailer full of steel targets and have a full range set up in an hour or two.”

Before long, Clint’s portable training program was nationally recognized for innovative courses in urban rifle, shotgun, precision rifle, and various handgun formats. The more places he visited, the more popular his program became. All of the traveling eventually took its toll, however, and in 1992, Clint decided it was finally time to find a home.

Thunder Ranch

“I loved the flexibility of being out on the road where I could bring training to anyone who wanted it, but in order to conduct more advanced training, I need my own setup,” Clint said. “The redeeming value of being able to have my own facility was that I was able to control the environment. I was more comfortable there because it was my home. And when the trainer is comfortable, the students learn better.”

Along with settling down at a permanent facility, Clint’s training company also got a facelift.

Defensive Revolver
Clint Smith demonstrates a principle during one of his defensive revolver classes.

“When we moved to Texas in the early ‘90s, we decided to update the name from International Training Consultants to something with more kick to it,” Clint said. “We had a popular training drill called Rolling Thunder, and since we’d settled on a ranch in Texas, we called it Thunder Ranch.

Thunder Ranch officially opened in 1993 with five outdoor ranges including 300-yard and 1,000-yard rifle ranges, two classrooms, a computer controlled Hogan’s Alley nicknamed Thunderville, a four-story tower that housed additional indoor ranges, and two tactical shoot houses with movable walls.

“Everything on the ranch was done with Action Target equipment,” Clint said, “and at the time, it was the premier training facility of the private sector. You couldn’t find better anywhere.”

The program was set up with five-day courses on various firearms training techniques being offered to the general public. Word spread and before long, Thunder Ranch instructors were training 1,500 people a year.

In addition to civilian courses, Thunder Ranch also accommodated the occasional specialty course for law enforcement. The ranch’s training facilities were put to the test in 1996 when Action Target held its annual Law Enforcement Training Camp at Thunder Ranch. More than 120 law enforcement officers descended on the ranch for an entire week of intense training and informative seminars.

Nearly every aspect of law enforcement firearms training was covered from team tactics and police equipment to semiautomatic shotgun techniques and submachine gun deployment. Clint personally taught several of the courses along with other renowned law enforcement trainers.

Innovations

3D Target
The 3D Target designed by Clint Smith continues to be one of the greatest training tools for charging and moving target drills.

Less than a year after opening Thunder Ranch, Clint began working with Action Target to create new training products to meet the needs of his students including the Portable Bullet Trap and a reactive target system that was both affordable and realistic. He wanted to see how close he could take his students to a real life confrontation without actually putting anyone in danger. To do that, he needed a moving target that looked and reacted like a real threat.

“Most active shooter situations aren’t that difficult from a marksmanship standpoint,” Clint said. “The difficulty comes from mental blocks and an elevated heart rate. If I can put my students in situations where they are constantly training under mental and physical stress, they will be so much more prepared for a real world situation.”

The solution was a 3D cardboard torso target made reactive through the use of balloons which could be blown up in the head, chest, or lower abdomen cavities. When inflated, the balloons put pressure on the steel rebar that runs through the middle of the target and hold it up by pressing against the sides of each of the three cavities. As soon as the balloons are popped, the target no longer has anything to hold it up and falls to the ground.

Clint built a platform to house his new 3D Target training scenario with a PT Runner to add the realism of a charging or moving threat. No longer were his students just firing into an unreactive piece of paper, but they were firing at a moving target that looked and reacted like the real thing. As their heart rates and stress levels increased, students were forced to focus on their sights and aim for strategic kill zones. Shooting it anywhere wouldn’t bring it down, just like an actual assailant.

Inspired and designed by Clint Smith, the 3D Target has been an essential part of law enforcement training programs nationwide for nearly a decade. Clint continues to work with Action Target on new product developments and acts as a consultant to the company on training methods.

Thunder Ranch Today

Summer_projects_New_Berms
A shooting bay at Thunder Ranch equipped with a line of PT Torso steel targets and a moving target system provided by Action Target.

Thunder Ranch remained in Waller, Texas, from 1993 until 2004 when operations were moved to southern Oregon. Clint Smith purchased 800 acres of land just outside of Lakeview and built brand new facilities from the ground up with equipment provided by Action Target. Though smaller, the new Thunder Ranch allows Clint to get back to doing what he loves.

“The bigger the business got in Texas, the less I was able to actually teach,” Clint said. “In Oregon, I get to interact with people one-on-one, and that’s what I want. I personally teach all of the classes.”

Courses are now only three days long and classes are smaller, but Thunder Ranch still boasts state-of-the-art training facilities and more than 400 trainees a year. Current classes include defensive handgun, urban rifle, team tactics, home and vehicle defense, mid range rifle, defensive concealed carry, high angle, and defensive revolver. Most classes have already been filled for the rest of the year.

Action Target continues to support Clint Smith as a friend, and we hope for another 20 years of working with Thunder Ranch to bring superior training to law enforcement officers and civilians.

School Shootings – What are we doing to protect our children?

By John Krupa III

The Sandy Hook school shooting shocked the very psyche of this nation. I was numbed by its impact, and as a father of two grade school children, it was heart breaking to even imagine what those parents had to endure in the loss of their children.

As the nation mourned, my feelings quickly turned to anger as I began to analyze the incident. I began to visualize as an Immediate Action / Rapid Deployment (IARD) trainer what possible law enforcement (LE) response solutions could have resolved this situation without loss of life. My conclusion was – none.

Since the shooting, school administrators and law enforcement agencies across the country have become overwhelmed with the task of developing more effective measures to prepare school personnel on how to respond to active shooter incidents.

Where do we start?School

To find the answers to this question, we need to look at the commonalities among previous school shootings from Columbine to Virginia Tech. A close inspection will show that many of the same circumstances existed in just about all of these incidents.

Here are some common traits in many of these incidents:

  • The shooters were aware that teachers and faculty were unarmed. (In some instances, “Gun Free Zone” signs were posted outside the school.)
  • The shooters were aware of the “lock down” procedure and knew that children would not be evacuated or removed from the scene, but instead, would be herded into classrooms behind locked doors.
  • The shooters were aware that law enforcement would eventually respond and knew that they only had minutes to inflict casualties before LEO’s would arrive on scene.
  • The shooters had predetermined that they would not allow themselves to be captured alive and that they would commit suicide to avoid contact with LEO’s.
  • Specifically, in the Columbine incident, the shooters attempted to buy more time to “hunt and kill” people by planting improvised explosive devices and incendiary devices to impede LE response.
  • Also, in the Virginia Tech incident, the shooter chained and barricaded the doors to the building he was in to, again, buy more time to “hunt and kill” people.

What have we learned from these incidents?

In analyzing these gruesome incidents, particularly Columbine, Virginia Tech and now Sandy Hook; unarmed teachers, professors and faculty members were summarily executed when they attempted to resist or confront the shooters.

Many good people – adults on scene at the initiation of these incidents – who tried to do the right thing (unarmed) and protect children and students from being massacred, did so at the expense of their own lives!

So the question that needs to be asked is – “Who really is the first responder?” Is it the LE officers arriving on scene minutes later to handle the situation, or is it the adults capable of taking action that are actually on scene when the incident initiates?

Situational7Maybe we as law enforcement officers need to reevaluate our IARD strategies and reconsider other solutions in defining who the first responder should be.

In retrospect, what if these very same teachers, professors, and faculty members that ran to the gunfire in these incidents were properly trained in the use and application of handguns for personal defense? What if these “first responders” were trained in basic IARD concepts so they could react accordingly and take the appropriate actions to stop the active shooters before they could inflict casualties?

Something has to change! People can’t wait anymore for an LE agency to receive a 911 call of shots fired in a school, dispatch that call to units in the area, and then have it take precious minutes for officers to respond and deploy while the shooter indiscriminately executes his victims. We’ve seen this reactionary response repeatedly in these incidents, and it’s just not working!

Thousands of officers across the country, including myself, have been trained in IARD tactics. I run the officers at my agency through an eight-hour in-service IARD training program annually, and it’s just not enough. The time has come where we need to look beyond reacting to school shooting incidents and find a way to have first responders on-site, ready to go when an incident starts.

Where do we go from here?

Since Sandy Hook, I’ve had many discussions and debates with other officers and trainers from various LE agencies on how to resolve this issue and here are some of the solutions that have been brought up in these conversations.

School Resource Officers (SRO) – The knee-jerk reaction after a school shooting incident is always to put police officers in the schools or hire campus police.

The problem with this solution is budget cuts and man power shortages just won’t allow LE agencies to provide enough personnel to adequately cover all the schools in all the school districts. Think about how many schools are in your school district and ask yourself, where will those officers come from?

Also, because of the thin blue line, each school will be lucky if they have one officer assigned per school day. Keep in mind that the SRO will only be there during regular school hours – 0800 to 1600. There won’t be coverage for after school functions or evening sports events.

There are a lot of holes that need to be filled in this solution process. Grade school, high school, and college students should not have part-time or partial protective coverage – it should be constant. We haven’t even included student coverage for off campus events such as away games or field trips!

Off-duty and retired LEO’s – This is a great idea to resolve the man power shortage issue, but again, where is the money going to come from to fund their payroll budget? Paying off-duty or retired LEO’s at an hourly rate would cost a small fortune, and we’d still have to deal with the coverage issue as discussed above.

Security guards – In addition to the previously expressed concerns, now we’re looking at a cheap “deterrent” and the question is, will they be armed? Having unarmed security guards responding to a shooting incident will have the same results as unarmed faculty – and we’re back to square one.

Armed teachers and faculty – Of all the buzz words that have drawn debates across the country, “armed teachers” has been among the most controversial. While this is nothing new to some school districts in Texas and Arizona, the overall concept, in general, has been met with rigid opposition.

In reality, it makes sense. School districts can have a select group of teachers, professors, and school faculty trained in the use of handguns for personal defense as well as basic IARD tactics in how to respond to and deal with active shooters and how to interact with officers arriving on scene.

Advantages of using armed teachers and faculty:

  • There is no need to hire extra personnel, but instead use existing school personnel with more responsibilities.
  • There is no need to seek funding or create new budgets, but instead rely on the use of school personnel already on salary.
  • School districts can rely on select teachers and sports coaches to provide coverage during and after school activities, sports events (home and away games), and field trips.
  • Having more than one armed teacher in a school (possibly two or three at a time) will allow for coordinated first responder engagements of active shooters.
  • Allows for use of school personnel that have extensive knowledge of the facility they work in and have a better chance of controlling and dominating terrain.

Conclusion

Armed teachers may not be the answer to every scenario, but having the advantage of trained school personnel on-site and ready to take immediate action is the true definition of first responder!

Ultimately, it’s not a question of “if” another school shooting is going to happen, but when and where? Will we be ready?

As always, stay safe, remain vigilant and fight to win!

John Krupa III
Master Firearms Instructor (ILETSB)
President / Director of Training
Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has more than 22 years of experience in law enforcement. He has previously served as a patrol officer, rapid response officer, field training officer, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, MTOA, NTOA, and TTPOA.

For more information about training courses offered by John Krupa, visit his website at www.TeamSpartan.com

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

Action Target Releases New Line of Rimfire Steel Shooting Targets

Executive Video SummaryAction Target announces seven new reactive steel targets designed for rimfire ammunition.

PROVO, Utah – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Treecart Small, Rimfire Spinning Jackcart Small, and Rimfire Plate Rackcart Small).

1280x500 rimfire web banner

This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel linecart Small is being debuted in Action Target’s exhibition booth.

“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”

The new targets in the Rimfire Steel product line include the Rimfire Rectanglecart Small, Rimfire Buffalocart Small, Rimfire Mini Gongcart Small, Rimfire Tactical Torsocart Small, Rimfire Hostagecart Small, Rimfire Tactical Hostagecart Small and Rimfire Bullseyecart Small.

The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4″ AR500 armor steel, a slightly thinner version of the 3/8” AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4″ armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.

“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”

The Rimfire Steel product line gives customers access to the durability and quality design of Action Target steel targets at a lower cost with prices ranging from $45 for the Rimfire Spinning Jackcart Small to $165 for the Rimfire Bullseyecart Small to $225 for the Rimfire Plate Rackcart Small.

Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.store.ActionTarget.comcart Small.

New Rimfire Targets Are Coming!

Check out this video to get a sneak peek of the whole new line of Rimfire Targets coming out this January.

In addition to the Rimfire Dueling Tree, Rimfire Plate Rack, and Rimfire Spinning Jack, Action Target will be releasing seven new reactive steel targets specifically designed for rimfire ammunition. The targets will first be available for purchase online January 15th. If you will be attending the 2013 SHOT Show in Las Vegas, you can see the targets in person and get free shipping on any Action Target product by visiting our booth. Hope to see you there!

New Miami Gun Range Promises a Unique Experience

Stone Hart’s Gun Club & Indoor Range focuses on being clean and friendly

Stone Hart’s Gun Club & Indoor Range has teamed with Action Target to build a progressive shooting range families can enjoy. Located near the Kendall-Tamiami Executive Airport, the new facilities include a firearm and ammo retail store, two indoor shooting ranges and classrooms for in-depth instruction.

The idea for the range came in 2010 when three friends started playing with the idea of building a test range for their growing ammunition company. The idea soon evolved into something bigger, however, when they realized how few resources were available to shooters in the Miami area. Instead of building a range like all the others they had seen, they decided to create something that would have a positive impact on the shooting community.

“Our main goal is not to sell guns or ammo or memberships, but to offer people entertainment, training and therapy,” managing partner Adolfo Vivas said. “I wanted to make the best range in South Florida, and I think we’re finally going to get it.”

Stone Hart’s features two eight-lane 75’ ranges (one for handgun shooting and one for rifle shooting) equipped with the latest technology like target retrievers from Action Target with digital distance control and a Carey’s ventilation system that removes 99.7 percent of contaminates and lead dust from the air to keep shooters and the environment safe. But the owners believe the most unique aspect of their range is the family friendly environment.

“Our approach is family-oriented. It’s not like a men’s club,” Vivas’ business partner Augusto Luna said. “We want to make it welcoming to families. We want people to be comfortable bringing their kids so they’re aware of firearms at an early age and can learn how to handle them safely.”

Stone Hart’s managing partners have gone out of their way to provide firearms education by hiring three professional trainers including former Top Shot contestant Gabby Franco to teach classes on self defense, concealed carry and shooting safety. Free seminars for children on gun safety will also be offered.

In addition to educational classes, future activities will also include competitions, contest, games and ladies’ nights.

“We want to be a 5-star range, so we’re working toward that right now,” Luna said. “We’re just scratching the surface right now for what we want to do. We have big plans for this place.”

Among their big plans are a deli sandwich counter in the pro shop, free cable and wireless Internet and future ranges for archery and tactical training.

“Now that people have options,” Luna said, “it’s opening people’s eyes as to what a range should be.

Find out more about Stone Hart’s Gun Club & Indoor Range or register for classes by visiting www.stonehartsgunclub.co.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

Combat Mindset – Are You Ready for the Next Active Shooter Incident?

By John Krupa III.

Our nation was shocked yet again by another senseless mass murder on July 20th when deranged psychopath James Holmes walked into a movie theater in Aurora, Colorado, and murdered 12 unarmed citizens and wounded more than 100 others.

With the increased frequency of mass murder incidents in our nation – Virginia Tech, Fort Hood, and now Aurora – are you prepared to deal with the next active shooter incident when it happens in your backyard?

As a police officer and professional trainer, I can’t emphasis enough (law enforcement officers and armed citizens alike) how important it is to remain vigilant, maintain situational awareness, and be ready for anything – anytime, anywhere!

I teach personal defense courses to law enforcement officers and civilians across the country on how to respond and react to active shooter situations, and while the rules of engagement may differ based on situation, the combat mindset is the same.

There is a long history in the evolution of combat mindset and how we prepare the mind for combat going all the way back to World War II with Rex Applegate’s publication Kill or be Killed. This was followed by two excellent short books in the ‘70’s by Jeff Cooper: Principals of Personal Defense and Color Codes of Awareness.

Fast forward to the late 90s and early 2000s and we have Dave Grossman’s fascinating research On Killing: The Psychology of Killing in War and Society as well as Sharpening the Warrior’s Edge by Bruce Siddle. Do a quick search on the Internet and you’ll find a plethora of articles and publications by writers from all over the country supporting combat mindset research and development.

But once we have absorbed all this combat mindset information, how do we use it, and how is it applied in real world situations such as active shooter incidents?

I like to break it down the same way I learned it:

Situational Awareness

A catchy phrase, but what does it mean? I think the Color Codes of Awareness best summarizes how you should be conducting yourself in your everyday travels – stay out of condition white (the lowest awareness level of Jeff Cooper’s color code), be aware of your surroundings, identify specific problems or threats, and be prepared to execute a tactical plan to deal with each threat as it presents itself.

Visualization

Part of being prepared to deal with a situation is to play the “what if” game in your mind everywhere you go. As a field training officer for the Chicago Police Department teaching new recruits how to work the mean streets of Chicago, one of the first things I would teach them is to always be prepared for the unexpected. I challenged them to think about locations we would respond to for calls before we arrived. Visualize the interior of a structure or building upon approach, and always play the “what if” game. Think to yourself, “If this or that happens, what would I do?”

The same game can be played off-duty or as a civilian. If you walk into a store, bank, mall, theater, etc., your head should be up and on a swivel. You should be looking around for things out of the ordinary (running through the Color Codes of Awareness), looking for things that are odd or out of place, paying attention to detail, and always looking for a point of egress. I call this the “Krupa relaxed paranoid mode,” because that’s exactly how you feel, but this is what you need to do to develop Situational Awareness.

Vigilance

A trait that can’t really be taught but is learned through life experience. Alertness is the first principal of personal defense. Some people have it, some never will.

Obviously, victims are never to blame when tragedy strikes, but there are some actions and habits that may decrease your chances of survival in dangerous situations. The people in the most danger are what I like to call “sheeple.” We’ve all seen them – people that walk around every day like wandering sheep in condition white, oblivious to their surroundings. Just stand outside on a busy street, public transportation hub, or in a mall. Everywhere you go, people are walking around with their heads down, texting or operating one of the many electronic devices that have become an integral part of our daily routines and way of life.

People are walking into each other, walking into obstacles, walking into oncoming traffic, falling off train platforms, and falling down stairs because they are oblivious to what is going on around them! In order to avoid this dangerous distraction, people need to put those devices away, minimize their use in public, and get back to being aware of their surroundings. You will never have situational awareness if you are not vigilant.

The Winning Mindset

To avoid becoming a victim, there may be a time when you have to use various levels of force, up to and including deadly force for personal defense.

The last three principals of personal defense are needed to accomplish this task – decisiveness, aggressiveness, and ruthlessness. Jeff Cooper was specific in selecting these last three principals, and he combined them as the primary elements of what he believed is necessary to win the fight when you’re at the phase where the meat meets the metal.

Once you have made the decision to execute a tactical plan, be decisive in its execution. Aggressiveness is needed to overcome your adversary – dominate the threat! Ruthlessness is necessary in the application of ANY level of force that may cause death or great bodily harm to stop an assailant’s deadly actions.

Ultimately, the person that possesses superior mindset, tactical aptitude, and situational awareness is the person that is most likely going to WIN the fight!

It’s not a matter of if another mass murder active shooter incident is going to occur but when and where! ARE YOU READY?

For more information about our training courses, visit our website @ www.TeamSpartan.com

As always, stay safe and Fight to Win!

John Krupa III

Master Firearms Instructor

President / Director of Training

Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has over 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA and TTPOA.

Action Target LETC 2012 a Great Success

Action Target’s annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced law enforcement training.

This year’s LETC was attended by 147 law enforcement officers and firearms instructors from across the country and the world. More than 20 states were represented with officers from California and Oregon to Florida and New York. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we’ve increasingly received requests to attend from foreign law enforcement agencies. As in years past, we were pleased to welcome officers from Canada, but this year was especially unique with the addition of participants from Brazil and China.

On Monday, Sept. 10, officers arrived at Action Target’s headquarters to sign in and pick up their gear which included personalized water bottles and dog tags. They were also able to tour the facilities where all of Action Target’s products are designed, engineered, and manufactured.

Classes started Tuesday morning at the Utah County Sheriff’s Office Thistle Firing Range. New to this year’s training classes were George Harris’ Combat Skill Drills for Firearms Instructors, Bob Schneider’s Shoot House Training, James Washington’s Training for the Fight with the Pistol, and Brian Hoffner’s Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training Group, Safariland Shooting School, Hoffners Training Academy, Glock Training Division, Police Training Division, JDS Tactical, and Fusion Tactical and Combatives.

On the first day of class, the Utah County Sheriff’s Office explosives department set up a demonstration to kick things off with a bang. A charge was placed on the hill next to the uppermost firing range and was connected to several additional charges that ran down the hill and along the periphery of the range. To demonstrate the delay mechanism’s non-electric shock tube technology, a sniper shot the main charge from atop a storage container setting off a series of explosions down the hill. The explosives department also demonstrated several forced entry explosive mechanisms as well as a unique steel puncturing technology consisting of a coil of explosives wrapped around a beer can.

Wednesday night, more than 50 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year’s LETC. Participants were required to shoot 21 colored knock down targets from three corresponding colored boxes. Shooting the wrong color or shooting one of the six no-shoot targets meant instant disqualification. Law enforcement officers from Utah crushed the competition taking first, second, and third places. Officer Rob Wilkenson of the Utah Highway Patrol took the grand prize winning by more than five seconds with a time of 23:19.

A banquet was held Thursday evening to honor the dedication and sacrifices of law enforcement officers throughout the nation and the world. McKenzie Matthews began the banquet by singing the “Star Spangled Banner” and was followed by Provo Mayor John Curtis who gave the welcome speech. The night’s program centered around the memory of the brave men and women who lost their lives in the protection of our freedoms. The Payson High School Pipe Band performed ‘Amazing Grace’ as photos of law enforcement officers who died by gunfire this year were shown on a projector screen during a special memorial for fallen officers. A memorial was also held for law enforcement who lost their lives in the 9/11 attack. Deputy Chief Steven J. Silks of the New York Police Department, a participant in this year’s camp, spoke of his experiences that day and shared a firsthand account of the bravery exhibited by the brave men and women he served with during that catastrophe.

The camp ended Friday afternoon with a few final classes before attendees began their long journeys home to locations across the nation and the world.

We at Action Target were honored to have so many exceptional officers at this year’s camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn’t make that happen without the continued assistance of our instructors and the participation of the world’s finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

Additional Images

The Equipment You Need to Make a Good Shooting Range Great: Pt. 1

By Matt Brinkerhoff, Action Target Range Consultant

Anyone who has been to a quality shooting range knows it requires much more than a line drawn in the dirt and a few paper targets. Great shooting ranges are designed to protect customers, employees, and the environment. Here at Action Target, we specialize in designing, manufacturing, and installing superior shooting range equipment to meet all of your ballistic needs from bullet containment to target retrieval systems. Quality matters when the safety of your customers and employees are in question, so don’t settle for good when your shooting range could be great with the help of Action Target.

Bullet containment is the number one concern on any shooting range, and without the proper designs and equipment, it can be nearly impossible to ensure the safety of those inside and outside the range. Bullet containment basically comes down to two elements: bullet traps and baffles. The bullet trap should be designed to stop any high powered round and handle the level of traffic expected at your range while safely collecting all projectiles for proper disposal. Any shot downrange should be stopped by the bullet trap, but safety baffles are also needed to keep bullets from exiting the ceiling of your range or ricocheting off the walls in the event of an errant shot. With the right combination of bullet trap and baffles, you can rest easy knowing no matter where a shot is fired on your range, it won’t have a chance to escape.

Bullet Traps

Action Target offers two different kinds of bullet traps, the Rubber Berm Trap (RBT) and the Action Target Total Containment Trap (TCT). A rubber berm trap consists of an angled metal plate covered in chopped rubber two feet thick. Action Target’s rubber berms utilize a patented combination of fire retardant and nonflammable adhesive to minimize fire danger and prevent migration. Being a softer collection medium, rubber significantly reduces ricochet and lead dust in some applications which makes it a great option for ranges that don’t see excessive everyday use. Due to the simplicity and relatively low cost of the materials used, a rubber berm can be extremely economical. But if you start having more shooters than you originally planned for, it can also become a wrench in your wallet. Rubber berms have to be cleaned and the bullets lodged in them mined every 80,000 rounds. Not only does it cost money to clean the rubber berm and replenish the chopped rubber periodically, but the more days you have to close your range for maintenance, the more money you lose.

Action Target's Total Containment Bulle TrapThe Action Target Total Containment Trap can be a great solution to this problem if your daily foot traffic is able to balance the expense of installing and maintaining it. With two different types of lead removal systems, the TCT allows for varying levels of use and greatly diminishes the time you have to spend maintaining your shooting range. Essentially, the TCT is a giant armor steel funnel that directs every shot fired into a small gap at the rear of the trap. Once a bullet passes through that gap, it enters an elliptical deceleration chamber where it spins until it loses energy and falls into the collection trough through the bottom of the chamber. All of the lead is then collected and stored using one of two systems, the hands-free Screw Conveyor System or the Canister System. These two systems are designed to prevent lead exposure and make disposing of hazardous range debris as simple and easy as possible. The TCT is perfect for high traffic ranges, and when combined with our unique Dust Collection Unit, it is the safest and most environmentally friendly bullet trap on the market.

Safety Baffles

Safety baffles are often one of the most neglected areas of shooting range design, but they are absolutely crucial to the ballistic security of your range. In addition to keeping fired bullets from exiting the range, baffles offer protection for overhead lights, pipes, ventilation ducts, and other structures. As much as you would like them to, shooters at your range are not always going to shoot perfectly straight, and when they inevitably hit the ceiling, you’ll be glad you had them installed.

Action Target Safety Baffles used in LAAction Target’s patented wall and ceiling baffles are designed to reduce noise, eliminate ricochet, and ensure complete bullet containment. Our baffles are composed of four layers: acoustic paneling, plywood, an air gap, and steel. Acoustic panels are placed on the outside of our baffles to minimize gunshot reverberation within the range and prevent sound transmission beyond the range. Plywood is then used to contain shots fired into the baffle. Bullets can easily pass through these two layers, but once a bullet hits the steel and shatters, the plywood effectively contains the fragments. The air gap works as a buffer to allow the bullet room for fragmentation before bouncing back against the plywood. The most important part of the baffle is the steel plate. Action Target offers four grades of safety baffles ranging from 10 gauge steel to abrasion resistant armor steel to meet your range’s ballistic specifications and budget. If you know what ammunition and firearms will be allowed on your range, we can help you find the right baffles to complete it.

The type of training your range is expected to accommodate will dictate the configuration of your safety baffles. Action Target offers both static and tactical configurations based on the “no blue sky” principle. According to this principle, a shooter who is facing downrange on an outdoor range (though, this principle also applies to indoor ranges as well) should not be able to see any blue sky. If shooting on your range will only be from a static point on the firing line, the ceiling baffles are placed in a static configuration meaning they are spaced closer together near the firing line and further apart near the bullet trap. Even though there are large gaps between the baffles at the end of the range, no blue sky can be seen from the static shooting position at the firing line which means it’s impossible for a bullet to escape vertically.

If your range is expected to accommodate tactical training where shooters will be moving downrange, having gaps in the ceiling baffles anywhere on the range isn’t acceptable. With a tactical baffle configuration, baffles are place close together and overlap one another so even if a bullet is fired straight up, a baffle will be there to stop it no matter where it is on the range. This tactical configuration allows shooters to move freely without any danger of rounds exiting the ceiling. Wall baffles are also highly recommended if tactical training will be conducted on your range. While hardened concrete is balistically sound, wall baffles add an additional level of protection and completely eliminate ricochet while also decreasing reverberation within the range.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

New Video: Rob Leatham Trains with the AT Static

World champion shooter Rob Leatham knows being a well-rounded competitor takes a lot more than just speed. Accuracy is essential because it doesn’t matter how many shots you fire, it’s how many times you hit the target. In this video Rob shows how to increase accuracy while shooting fast with the AT Static Target .

 

Click the video player to watch the video