Category: AT Featured Article

Action Target Inc. Fortifies Future with Strategic Equity Investment from Praesidian Capital

Provo, UT – December 5, 2023 – Action Target Inc. (“Action Target”), the global leader in modern shooting range solutions and services, proudly announces a significant milestone with the completion of a strategic equity investment from Praesidian Capital. Praesidian Capital, a distinguished private equity firm headquartered in Oklahoma City with global offices in New York and London, has demonstrated its commitment to Action Target’s growth trajectory.

Having previously made a debt investment in Action Target in 2016, Praesidian Capital’s latest equity investment solidifies the partnership, emphasizing Action Target’s position as the industry leader. Over the past four decades, Action Target has consistently delivered comprehensive end-to-end solutions, setting the standard for safety and innovation in shooting ranges across commercial, law enforcement, educational, and military sectors worldwide.

“We are excited about this equity investment in Action Target,” commented Jason Drattell, Praesidian Founder. “Action Target is the industry leader with an exceptionally talented management team. We look forward to working closely with the Action Target team to deliver best-in-class services to the market while delivering strong returns to our investors.”

Mike Birch, Action Target CEO, added, “We are thrilled to have the support and to be working again with the Praesidian team. Action Target has significant momentum going into FY 2024 and this partnership will enable our team to execute on an aggressive growth strategy as we continue to expand the business into new markets and areas around the globe.”

Tom Duffy, Praesidian Capital Partner, added, “We are delighted to invest in Action Target and collaborate with this world-class management team. Action Target is a great addition to the Praesidian Capital equity portfolio, and we look forward to a successful outcome for the team and our investors.”

About Action Target 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on critical products. As the industry’s broadest end-to-end solution provider, Action Target offers a comprehensive selection of aftermarket range services, including parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.

Embark on a journey into the future of shooting range excellence with Action Target.

Learn more about Action Target at www.ActionTarget.com

About Praesidian Capital

Praesidian Capital is an innovative private investment firm focused on controlling investments in private lower middle market businesses in the United States, United Kingdom, Germany, and, selectively, Northern Europe. For more information, visit www.praesidian.com

To discuss prospective investment opportunities, please contact:

Jason Drattell, Founder – jdrattell@praesidian.com, (212) 520-2620

Tom Duffy, Partner – tduffy@praesidian.com, (212) 520-2617

The Best of the Best: What Makes an NSSF 5-Star Rated Shooting Range?

Introduction

For more than 60 years, the National Shooting Sports Foundation has been the standard-bearer for those in the firearms industry. Created in 1961 to promote, protect, and preserve hunting and shooting sports, the NSSF is a trade association with more than 12,000 members across the industry. As part of their mission to promote shooting sports, the NSSF has established a program to recognize shooting ranges that provide outstanding facilities for firearms enthusiasts, known as the NSSF 5-Star Rating System.

According to Star Rating System Guide released by the NSSF in 2018, the rating system serves the following purpose:

“The rating system is based on our vision of a safe, well managed, customer-oriented facility that is a strong promoter in the recreational shooting sports market. NSSF’s new Star Rating Range Program will hold facilities to a higher standard. These 5 Star-rated ranges will be the gold standard for our industry, those ranges having earned that rating through their focus on advancing best business practices.”

With 68 ranges currently qualifying for a 5-Star Rating, Action Target is proud to have partnered with 29 ranges who have earned an NSSF 5-Star rating. Below is a list of qualifying ranges associated with Action Target.

Action Target Partners with NSSF 5-Star Ratings

RangeLocationWebsite
Gunfighter Canyon – WilliamsWilliams, Arizonawww.gunfighter.com
Kings Gun Center LLCHanford, Californiawww.kingguncenter.com
Centennial Gun ClubCentennial, Coloradowww.centennialgunclub.com
Nexus ShootingDavie, Floridawww.nexusshooting.com
Shooters World, LLCOrlando, Floridawww.shootersworld.com
Shooters World, LLCTamp, Floridawww.shootersworld.com
Shooters World, LLCThe Villages, Floridawww.shootersworld.com
Guns-n-Gear Sports LLCIdaho Falls, Idahowww.gngsports.com
Maxon Shooter’s Supplies and Indoor RangeDes Plaines, Illinoiswww.maxonshooters.com
On Target Range & Tactical Training CenterCrystal Lake, Illinoiswww.ontargetsite.com
Smokin’ Gun WorxForreston, Illinoiswww.smokingunworx.com
Firearms Range and Clothing, Inc.Baton Rouge, Louisianawww.frcbr.com
Cape Gun WorksHyannis, Massachusetts https://capegunworks.com/
Ann Arbor Arms LLCAnn Arbor, Michiganwww.annarborarms.com
Top Gun Shooting Sports, Inc.Taylor, Michiganwww.tgssinc.com
Heartland Gun Club & RangeRochester, Minnesotawww.heartlandgunclubs.com
White Birch ArmoryDover, New Hampshirewww.wbarmory.com
RTSP, LLCRandolph, New Jerseywww.rtsponline.com
Reloaderz NJWayne, New Jerseywww.reloaderznj.com
Carolina Sporting ArmsCharlotte, North Carolinawww.csaguns.com
Heritage Guild of Easton, LLCEaston, Pennsylvaniawww.heritageguild.com
Keystone Shooting CenterMars, Pennsylvaniawww.keystoneshootingcenter.com
Nashville ArmoryNashville, Tennesseewww.nashvillearmory.com
Nardis Gun Club at Alamo RanchSan Antonio, Texaswww.nardisgunclub.com
Nardis Gun Club at Rolling OaksSan Antonio, Texaswww.nardisgunclub.com
Nardis Gun Club – San AntonioSan Antonio, Texaswww.nardisgunclub.com
Bellevue Gun ClubBellevue, Washingtonhttps://www.westcoastarmory.com
The Range LLCYakima, Washingtonwww.therangellc.com
Lehigh Valley Sporting ClaysCoplay, Pennsylvaniawww.lvsclays.com

What Does It Take?

The process of becoming a 5-Star Rated Range with NSSF is one a new—or existing—range owner can complete with their existing business. The NSSF qualifies ranges for a 3-5 Rating based on the following criteria:

  1. Appearance and Maintenance: The range must be clean, well-maintained, and visually appealing to shooters and visitors.
  2. Management: This includes integration of technology, general business management, and marketing tactics together ensure a quality customer experience.
  3. Shooting Sports Development: This evaluation looks at the procedures and policies in your business that support the promotion and development of shooting sports for the public. This includes public events and range availability, community engagement, and environmental practices to ensure safe range operation for the facility and staff.
  4. Amenities: This evaluation considers the offerings of your business to the public, including restrooms, stocked pro shop or retail spaces, and compliance with ADA accessibility and other requirements.

Benefits of Being a 5-Star Range

Now that we know what it takes to be a 5-Star Rated Range, what are the benefits of being rated so highly? There are several benefits, some of which include:

  1. Increased customer satisfaction and loyalty: The 5-star rating is a recognition of excellence in the industry, and customers are likely to be attracted to ranges with this rating.
  2. Improved reputation and visibility: Being recognized as a 5-star range can help to establish a positive reputation in the industry and increase visibility among shooting sports enthusiasts.
  3. Potential for increased revenue: Customers are willing to pay more for a superior experience and being a 5-star rated range can lead to increased revenue from range fees, merchandise sales, and other services.
  4. Access to NSSF resources: 5-star rated ranges have access to resources provided by the NSSF, such as training programs and marketing materials, which can help improve operations and attract more customers.
  5. Networking opportunities: The NSSF hosts events and conferences that provide opportunities for range owners to network with other industry professionals and learn about best practices in the industry.

Being rated 5 stars from the NSSF is mark of excellence that can help attract new business and other range owners to follow your example.

Action Target’s Role

At Action Target, we specialize in engineering range solutions that are expertly planned and installed, so you can be confident in the product you receive. This leads to high reviews from customers, more profitable ranges, better training options, and a safer experience for shooters and staff at your range.

Because of our commitment to excellence, 42% of NSSF 5-Star Ranges partnered with Action Target. Our projects and experience from around the globe has made Action Target a leader in the firearms industry, and NSSF’s rating system shows that Action Target continues to confidently provide quality service to both new and existing ranges.

“At Action Target, we are proud to have built many of the NSSF 5-star rated shooting ranges across the country” says Mike Birch, Action Target CEO. “We take great pride in designing and building state-of-the-art facilities that meet the highest standards of safety, comfort, and performance. Being a part of the process that helps ranges earn this prestigious rating is a testament to the quality of work and dedication of our team. We look forward to continuing to build and improve shooting range solutions for the benefit of the industry and its customers.”

Conclusion

Action Target has played a significant role in establishing many of the NSSF 5-star rated shooting ranges across the country. Our dedication to designing and building state-of-the-art facilities and range product solutions that meet the highest standards of safety, comfort, and performance has helped many ranges earn this prestigious rating. As a result, customers can enjoy an exceptional shooting experience while range owners benefit from increased customer satisfaction, improved reputation, and potential for increased revenue. By continuing to build and improve shooting ranges, Action Target is helping to promote and preserve hunting and shooting sports and ensuring that customers have access to the best facilities in the industry.

The creation of the NSSF’s 5-Star rating system was put in place to recognize “safe, well managed, customer-oriented” facilities for their excellence in preparing and training shooters across the country. Action Target’s mission to “build the safest and most advanced shooting ranges possible” aligns perfectly with this goal, which is only emphasized by the large amount of Action Target ranges who have earned a 5-Star Rating.          

Action Target Inc. to Showcase Innovative Shooting Range Technology at the 2023 SHOT Show

PROVO, UTAH – January 5, 2023 – Action Target Inc., the leading global expert of modern live-fire shooting ranges, will showcase new and innovative shooting range technology, products, and services at NSSF’s annual SHOT Show in Las Vegas (January 17th-20th, 2023). Visit Action Target at booth #12816 for live, hands-on demonstrations and the latest shooting range technology. 

Action Target provides an all-inclusive end-to-end solution for shooting range facilities in commercial, law enforcement, educational, and military markets worldwide. We provide innovative range solutions that guarantee success and simplify the process for customers planning to build, expand, or improve their shooting range facility.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new products and solutions at SHOT Show this year,” said Mike Birch, CEO at Action Target. “Part of Action Target’s mission is to ‘build the safest and most advanced shooting range possible, and the products and services we’re displaying this year show our intent to meet that mission.”

SmartRange AXIS™ New Features 

Action Target continues its commitment to expanding the capabilities of SmartRange AXIS™, the industry’s most powerful and complete range management system. SmartRange Axis puts complete range control at the fingertips of a range manager. Our user-friendly interface gives unparalleled control over lane management, target systems, ventilation (HVAC), pre-programmed drills, customer support, and target integrations. Smart Range AXIS provides unmatched customer engagement and training value to the range owner.

As part of updates to SmartRange AXIS, Action Target has improved the integrated target camera’s resolution and live feed capabilities on our Genesis and Pilot target retrievers. Customers can view the target in real-time, on the control screen, at any distance. Additionally, Smart Range AXIS will now provide the option to utilize a larger 15” local control screen in each stall.

Action Target has integrated additional target systems to SmartRange AXIS, including electric turning targets and DRM Pro (Dual Running Man running target. SmartRange AXIS also manages custom stall LED lights from the range’s master control system, unlocking additional branding and customization opportunities.

 Shooting Stalls 

Action Target re-introduces the CitadelTM shooting stall to its industry-leading shooting stalls lineup. Continuing to improve on our offerings, Action Target will feature new brass deflectors, training barricades, and easy lift tables. The updated brass deflectors will come standard with an adjustable height feature that prevents spent brass from entering adjacent stalls. The easy lift table allows access for down-range servicing of equipment or tactical training. These are just a few of the latest developments in Action Target’s mission to “build the safest and most advanced shooting ranges possible.”

Pilot X – Xtreme

New this year to Action Target’s extensive offerings of target retrievers is the Pilot Xtreme—a retriever built for outdoor ranges and training. The new product is designed to perform reliably in tough conditions with heavy rainfall, high humidity, and temperatures ranging from 32⁰F – 120⁰F. Engineered features such as an all-weather track and IP64-rated electronics allow this product to operate in the most remote locations around the globe. Learn more about the Pilot Xtreme by visiting the Action Target booth at this year’s SHOT Show.

Modular Range/s – ARCASTM

Over the past 36 years, Action Target has had the privilege of building thousands of ranges worldwide. Our shooting range products span every environment and meet the needs of the world’s most straightforward and advanced training facilities. Action Target, the leading range equipment provider in the world, previously partnered with CoverSix, the leader in customized modular buildings, to redefine Modular Small Arms Ranges. Together we commit our expertise to provide the next evolution of shooting range technology. ARCASTM Modular Range platform is the first of its kind modular range that genuinely meets the industry’s needs.

Recently, Action Target and CoverSix secured a contract with the U.S. Air Force to build the Offutt AFB Modular Range in Omaha, Nebraska. The ARCAS DLX is a UFC-compliant modular military range with an elevated viewing/control room, integrated ventilation system, 14 shooting lanes at a 25-yard shooting distance, and first-of-its-kind, open interior structure (no structural support columns) allowing cross-lane tactical training. The ARCAS DLX is engineered to look and operate identically to a permanent structure facility while providing the benefits of a modular platform that can be redeployed to a new location when necessary.

Simulation Training Powered by VirTraTM 

Action Target continues to strengthen its partnership with VirTra Inc. to provide the simulation training solutions often required as part of our customer training facilities. We are excited that combining expertise from both companies provides the industry with a comprehensive, end-to-end training solution, combining live-fire shooting ranges and simulation.

About Action Target Inc. 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on key products. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range services, including parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all shooting sports, hunting, and law enforcement professionals. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.

Industry Day at the Range™ Action Target Safety Award Recipient is Franklin Armory

LAS VEGAS, N.V. – February 1, 2022 – The Industry Day at the Range Safety Award, sponsored by Action Target, honors the participating company that demonstrates the highest standard of safety throughout the event. The 2022 Action Target Safety Award was awarded to Franklin Armory at the Boulder Rifle and Pistol Club Range on January 17.

The winner of the Action Target Safety Award receives a $2,000 credit toward the 2023 Industry Day at the Range event. Franklin Armory has elected to donate the $2,000 to Project ChildSafe. Project ChildSafe is a National Shooting Sports Foundation (NSSF) program committed to promoting firearm safety to communities across the United States.

Read the Full Release

Target Systems and Gun Range Types

Action Target™ designs and creates industry-leading, state-of-the-art gun ranges and target systems that provide unrivaled firearms training and proficiency. Whether you use your range for training, qualification, decision-making, or entertainment, your Action Target range provides an engaging, safe, and environmentally responsible shooting environment. A crucial component of any gun range is the target system employed on the range. Action Target offers a wide variety of target systems that allow you to optimize your range to your shooting discipline, simulate real shooting environments, and maximize the effectiveness of your range. These target systems seamlessly integrate into indoor gun ranges, outdoor gun ranges and modular small arms ranges.

Target Systems

  • Genesis™ and Pilot™ target retrievers offer dynamic target presentations that turn, tease, and spin targets to provide an unpredictable experience for the shooter. These systems are ideal for charging drills and custom scenarios that require life-like behavior and variable target distances. Common scenarios include law enforcement qualifications, firearm proficiency training, and commercial games.
  • SRET™ is Action Target’s longest-standing target retriever. The base model SRET is the most economical offering from Action Target and includes a toggle switch that sends a target out and back. An optional keypad interface provides a digital readout of target location and allow you to expand device capabilities to meet the needs of your range.
  • Dual Running Man Pro™ target systems move targets laterally along a track at variable speeds (walk, jog, run) to provide weapons training with moving targets. The DRM Pro solution is popular with law enforcement and military installations.
  • Turning Targets can rotate target positions by 90°, 180°, and 360°. Turning targets present shoot or no-shoot scenarios at or before cognitive reaction timing—ideal for qualification and decision-making training with law enforcement and military personnel. Indoor (ceiling-mounted) and outdoor (ground-mounted) installations are available with pneumatic and electric controls.
  • Autotargets™ are reactive targets that use hit-sensing technology to detect target strikes. With each strike, the Autotarget sends a digital signal to an app that tracks draw speed, split times, and strike location. Autotargets are available with zone-based targets that divide strikes into multiple scoring zones (center mass and outer-body) and E-type targets that offer single zone strike detection. Autotargets are modular and wireless, deploy anywhere, and sync together to form a mesh network.
  • Pneumatic Bobbers are reactive steel targets that challenge a shooter’s speed, accuracy, and judgement. Targets pop up from and retreat behind total cover, forcing shooters to concentrate on shot placement. Separate shoot no-shoot target plates require shooters to make split-second decisions on which target they want to shoot. Innovative training software controls presentation times and intervals.
  • Line of Fire™ shooting ranges incorporate multiple target systems in a single line of fire. Target systems include the Dual Running Man Pro, turning targets, swing-up targets, and pneumatic bobbers. This turnkey range solution is unparalleled when creating dynamic training environments. Line of Fire ranges are self-contained and frame-mounted, so you can expand your range with ease—all you need is flat ground and a suitable backstop or bullet trap. Line of Fire ranges do not require railroad ties, concrete, or other protective walls in front of the targets because they include an angled AR500 steel knee wall.

Range Types

  • Indoor Ranges are completely enclosed spaces that use safety baffles, bullet traps, shooting stalls, sound abatement, range lighting, air filtration, and ventilation to provide the safest possible shooting environment. Indoor ranges feature ceiling-mounted target retrievers, turning targets, floor-mounted Autotargets, and shooting stalls.
  • Outdoor Ranges typically have minimal infrastructure requirements, but support the installation of safety baffles, shooting stalls, bullet traps, and other protection solutions that reduce the risk of ricochet or injury—especially when in proximity of neighboring communities. Outdoor ranges feature ground-mounted turners, bobbers, DRM Pro retrievers, Line of Fire products, and Autotargets.
  • Modular Ranges are the ultimate in portable, self-contained, modular small arms ranges. Action Target and Cover Six partnered to create the Arcas™ DLX, MBL, and EXT, a series of modular gun range solutions you can place anywhere, with minimal site infrastructure required. These self-contained ranges feature ceiling-mounted target retrievers, DRM Pro target systems, turning targets, and ground-mounted Autotargets.
    • Arcas DLX – Is the new standard for modular small arms ranges, scaling to meet specific project requirements of up to 14 lanes and a 100M target distance. This deluxe configuration features an open-bay concept that does not require vertical supports mid-range and uses fewer modules than its competitors.
    • Arcas EXT – Deploys quickly and with minimal infrastructure, providing up to 3 lanes and a 100M target distance. Instead of the industry’s standard of reusing containers, the Arcas EXT utilizes purpose-built modules that combine seamlessly to create an unmatched finished product.
    • Arcas MBL – A mobile, chassis-mounted module built for the road. Fully portable, this range goes where it’s needed and includes all options and features found in any typical fixed-location small arms range.

Reach out to the Action Target Range Design Consultants to discuss your next range project.

 

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Media Contact:
Jesse Nelson
JNelson@ActionTarget.com
Action Target
3411 Mountain Vista Parkway
Provo, Utah 84606

What to Consider When Building a Home Shooting Range

Private home gun range with ballistic shooting stalls and target retriever

Few things offer as much joy and freedom as being able to shoot your firearms in your own private gun range. A home shooting range provides more than just a fun venue for shooting and a place to entertain your friends, it also provides you with training scenarios to hone your abilities as a shooter and develop the skills you need to protect and defend yourself, your family, and your home. If you’ve decided to build a private shooting range, there are many considerations to make sure you create a high-quality, engaging, and economical range that is reliable, easy to maintain, and safe.

Experience

Select an experienced shooting range vendor to work with your architect and general contractor. Shooting ranges are highly specialized, so your architect will certainly have questions regarding the design. Action Target™ designs, builds, and installs commercial and private gun ranges worldwide, and has the experience you need to build a quality home gun range. Action Target shooting range consultants are ready to assist with custom range designs and drawings for your home gun range. Reach out to the Action Target team early to help guide you through every phase of your project. (See past Projects here)

Planning

Consider how you present your plans to the city in which you are building your range. Some homeowners prefer to postpone installing a shooting range until after they occupy the home, often listing the space on the plans as cold storage, an archery range, or a panic room, and use the space accordingly until they are ready to build out the shooting range. However, in-home shooting ranges require careful planning during the design phase of the home to ensure proper dimensions, materials, penetrations, and space for the shooting range equipment. When planning a home range, meet with local zoning and planning departments early on to understand any codes with which you must comply.

Safety

When it comes to shooting ranges, safety is paramount. When designing a range, the materials used must provide complete safety for shooters. Walls should be solid concrete at least 8” thick (filled CMU, tilt-up, or poured in place), and use at least 4,000 PSI concrete. The ceiling should also use at least 4,000 PSI concrete, but you should avoid hollow core or other pre-cast concrete that contains voids or foam because it offers reduced ballistic protection. Solid concrete walls and ceilings provide the best solution to dampen noise and offer extra ballistic protection—crucial if your range is in a basement with occupied space above. The floor should use 5,000 PSI concrete (3,000 PSI min).

Purpose

What is the primary purpose of your home shooting range? Leisure, entertainment, 50BMG mag dumps? If you begin with a clear understanding about how you intend to use your range, Action Target range consultants can design a home shooting range to meet your needs and identify the right equipment and controls to operate it. By working with Action Target, you can ensure that you build a range that not only fits best with your budget but provides you with equipment that is tailored and built to last.

Design

Modern shooting ranges offer more than just concrete walls and paper targets. Today’s ranges are completely customizable to allow them to blend in homogenously with your home. Action Target range consultants help you make your product selection based on needs, performance, and aesthetics. Action Target offers standard and custom product designs that provide different functionalities and appearance for your home gun range. Combined with a variety of bullet trap options, ceiling baffle layouts, shooting stalls, and sound abatement solutions, your range will be custom-tailored to your needs and design specifications.

Product Offering

Action Target is the foremost provider of true turn-key solutions for any size gun range. From ballistic partitions, safety baffles, and acoustic treatments to target retrievers, bullet traps, lighting, ventilation, and even paper targets and range supplies, Action Target is the go-to for all home gun range needs. Why is this important for a homeowner considering installing a private gun range? Imagine needing service, or parts, only to discover that the vendor is no longer in business. Or worse, imagine you need to have several products serviced and you must coordinate with multiple manufacturers. Action Target simplifies the process of owning and maintaining a home gun range by being the expert for all equipment installed. Further, Action Target has a proven track record of maintaining range equipment—our longest-running target retriever has been in operation for over 15 years. When it comes to products, choose a company that offers everything you need for your home range, and who stands behind their products with long warranties.

Target Retrievers

Perhaps the most important choice you make in designing your private shooting range is the type of target retriever used. Action Target offers multiple retrievers to fit nearly any budget, but where possible, we recommend that customers use the Genesis retriever. The Genesis features pre-loaded games and training drills developed by leading firearms trainers to challenge every shooter. Whether you want to train or just simply be entertained, the Genesis can meet all your shooting needs. The addicting scenarios associated with a variety of dynamic targets provide you with an entertaining and unique shooting experience unlike any other.

Bullet Trap

For home gun ranges that do not expect a high volume of annual shots fired, a Rubber Berm Trap is often the best and most economic bullet trap solution. At low volumes, a Rubber Berm Trap requires little maintenance and lasts a very long time. Periodically the Rubber Berm requires mining to remove lead and maintain a safe environment, which service Action Target offers. Beyond that, regular maintenance to control rubber depth and fire retardant is required only periodically. The Vortex steel trap offers home gun range owners a high-volume option that simplifies lead collection. While the steel bullet trap has a higher up-front investment, it reduces lifetime maintenance costs by automatically collecting bullets in its deceleration chamber, eliminating the need for fire retardant application and preventing routine maintenance on rubber depth.

Ballistic Dividers

Ballistic dividers are extremely important when you have multiple lanes in your private gun range. These dividers can stop handgun and rifle rounds in the case of an accidental discharge. Action Target offers a full range of ballistic dividers, ranging from very economical to completely customized. A full line of accessories are available for ballistic dividers, including different table configurations for rifle and pistol, muzzle blast barriers, brass deflectors for shooter comfort, and rifle hangers for stowing unused firearms during sessions. Whether functionality, aesthetics, or budget is your goal, Action Target has you covered—literally.

Ventilation and Filtration

Another important safety factor in a home shooting range is the ventilation system. The shooting range ventilation system must be separate from the house system because it filters out harmful lead particulates and heavy metals. Ideally, your ventilation system should achieve a laminar negative air flow of 75 FPM, but not less than 50 FPM, and use an air filtration bank of HEPA filters. Action Target takes care of your ventilation needs, designing and installing systems guaranteed to meet all OSHA and EPA standards.

Life-Long Maintenance

Properly maintaining a home shooting range directly impacts its long-term operation. When properly maintained, you’ll enjoy a lifetime of hassle-free shooting in the comfort of your own home range. To ensure your equipment continues to function properly, Action Target provides a wide range of aftermarket services, programs, and products. Choosing Action Target for all your range products simplifies service and maintenance. Action Target customer service representatives are cross-trained to provide support for all products while on service visits or when providing over-the-phone support.

Warranty

We stand behind our customers and our products. To demonstrate our commitment to your success and satisfaction, and our confidence in Action Target products, we provide a Trusted Partner 3-year comprehensive coverage warranty that is 3x the industry standard.

Home shooting ranges are quickly taking the place as the entertainment option in custom homes. Action Target is dedicated to providing you a safe, comfortable, and fun shooting range where friends and family can compete and practice their skills as shooters.

Reach out to the Action Target Range Design Consultants to discuss your future in-home gun range.

Action Target Newsletter

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AFTERMARKET SERVICES OPTIMIZE SHOOTING RANGE PERFORMANCE

One of the most compelling reasons to work with Action Target is to access a complete turnkey solution. Not only do we provide professional range consulting, design, manufacturing and installation services, but we also offer a host of aftermarket programs and products to make sure your range operation excels. This translates to a partner- ship that continues after your range is built.

MANAGING HAZARDOUS WASTE

Shooting ranges are responsible for all the waste they generate and must be able to verify that it is properly disposed of or re- cycled. Examples of non-recyclable waste include used PPE and contaminated filters. Recyclable hazardous materials include collected lead and brass. Action Target has pro- grams to significantly simplify the process of managing range waste. Our recycling and disposal procedures are OSHA and EPA compliant and are in strict accordance with EPA and DOT regulations. In addition, we provide detailed documentation of our processes, protecting ranges from potential fines.

METALS RECYCLING PROGRAM

Several years ago, we rolled out our innovative Metals Recycling Program. Members of this program find it exceptionally reward- ing. It requires next to no effort on your part. Simply call us when you’re ready for a pick-up. We will arrive at your range within 72 hours and sort and weigh your spent metals. With our transparent pricing, which is based on the London Metals Exchange (the global center for industrial metals trading), you will receive the best price for your recycled lead and brass in either cash or Action Target credit. Credit can be applied toward our online store products, range equipment, and range services. Customers who opt for credit receive an extra 10% bonus.

RUBBER BERM TRAP CLEANING

Cleaning and mining a rubber berm trap is an inconvenient, time-consuming, and messy process. Action Target removes the hassle and prioritizes the safety and profitability of your range with convenient and comprehensive rubber berm trap cleaning available. Our proprietary lead recovery process is the fastest and most efficient in the industry. Furthermore, our pricing is competitive and transparent, allowing you to maintain control of your metals revenue.

CUSTOMIZED MAINTENANCE PLANS

Many range operators simply don’t have the manpower, expertise, or time to keep their equipment properly maintained. When lack of maintenance leads to equipment failure, critical operating time is lost. Whether your range is a training facility or a commercial operation, an Action Target maintenance

plan will help you focus your time on the important business of running your range. Action Target works with you to build a plan that determines the appropriate number of annual visits your range requires. These visits include specialized services to keep your range running at peak condition. Our technicians thoroughly inspect your range products for wear and assess necessary service and maintenance protocols. Any products in need of service are taken care of on-site.

ACTION TARGET STORE

Action Target carries all the essential products to keep your retail area stocked and your range clean, safe, and ready to operate. Be it range safety products, cleaning supplies, or targets (paper, cardboard, and steel) we have everything you need to make your range or firearms training program a success. We ensure that we keep products in stock and ship them quickly, making it easy to optimize your inventory. We also offer discounts based on annual purchase volume.

CONTACT YOUR ACTION TARGET REP

Action Target can help your range succeed with a variety of services, maintenance pro- grams, discount plans, and equipment retro- fits. To get started, call us at (800) 779-0182 or email us at support@actiontarget.com.

FEATURED RANGES

SECURITÉ GUN CLUB | WOODINVILLE, WASHINGTON

The owner of Securité Gun Club had a strong vision for the type of range operation they wanted. Per their web- site, their mission is to deliver a “uniquely refined” experience in an environment that is “luxurious, modern, secure, and family-friendly.” They chose to partner with Action Target because of our extensive industry experience and reputation as a provider of quality shooting range equipment. Furthermore, Action Target offers the market’s best ventilation systems, which greatly appealed to the safety-conscious owner.

Securité’s 34-lane shooting range is equipped with Action Target’s TCTTM Vortex steel trap system, DefenderTM stalls, and a combination of our state-of-the-art GenesisTM and Touch Plus target retrievers.

Securité is partnered with an exotic car dealership, so the owner of the gun club may be seen driving a McLaren adorned with Securité’s logo.

KIMBER RESEARCH AND DEVELOPMENT RANGE | TROY, ALABAMA

Gun manufacturer Kimber partnered with Action Target to build their research and development shooting range. Located in the company’s manufacturing facility in Troy, AL, this high-volume shooting range required a powerful bullet trap system. To meet this requirement, the 6-lane range was outfitted with Action Target’s TCTTM Vortex steel trap system as well as the BCS Deluxe 20, which is Action Target’s newest bullet containment system. This system utilizes

large capacity 20-gallon drums connected to the base of each deceleration chamber. The drums are situated upon dollies and utilize a quick release clamp for easy change-out.

The Kimber R&D facility also features Action Target’s tactical ceil- ing baffles, SRET retrievers, Guardsman stalls and a recirculation ventilation system.

 

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NEW PRODUCTS

JUMPING TARGETS

Action Target is pleased to announce a new partnership with Jumping Targets. Over the last 10 years, Jumping Targets has excelled in the development of affordable, high-quality tar- gets. Most targets are made solely of AR500 steel, providing a long life and exceptional value. The targets also ring loudly when struck, providing valuable audible feedback to target shooters. Jumping Targets holds eight patents (some pend- ing) for their innovative designs. Action Target is excited to provide additional reactive target options for our customers.

This fall, you can purchase these new targets at Sportsman’s Warehouse or from shop.actiontarget.com.

PILOT TARGET RETRIEVER

Action Target’s PilotTM target retriever was developed to provide a wireless out-and-back target retriever solution in place of traditional wire-drive-based systems. Additionally, the Pilot includes damage-preventing features such as a hidden backer clamp and Strike WatchTM technology. Strike Watch detects when the carrier is struck and will terminate sessions if excessive strikes occur, protecting the range owner’s investment. The system’s integrated target lighting and embedded camera displays the target on the shooter’s control screen, providing an unrivaled target shooting experience. Furthermore, Pilot interfaces with Action Target’s range control software SmartRange AxisTM to provide total retriever control, lane time control, and equipment permissions.

GAME SERIES PAPER TARGETS

Action Target recently launched our Game Series paper targets, bringing an added element of competition and entertainment to target shooting. Inspired by arcade games, wildlife hunting, carnival entertainment, tabletop gaming, and team sports such as baseball, these targets create a riveting and interactive shooting experience. Each target includes rules for game play. For example, the object of ‘Ocean Battle’ is to be the first player to sink an opponents’ ships by shooting the ships’ target rings. Some targets, such as ‘Alien Invasion’, employ fluorescent colors, allow- ing ranges to amplify the game experience with black lights. Many of these paper targets have been integrated with Action Target’s GenesisTM target retriever control system for automated game-play and training.

Visit shop.actiontarget.com to peruse the Game Series target selection.

INNOVATION INSIGHT

MASTER TARGET CONTROL

Operating targets has never been simpler or more convenient than with Action Target’s new Master Target Control. This wireless control system boasts an intuitive interface and gives users complete control of target systems from their mobile devices. When developing the Master Target Control, Action Target incorporated extensive feedback from federal and local law enforcement agencies.

“With the ability to run drills, adjust lighting, change target speed and modify target behavior from anywhere on the range, instructors have the opportunity for a more hands-on approach with their trainees,” said Chris Hess, Product Marketing Manager at Action Target.

The Master Target Control is available for Action Target’s Fixed Lateral<supTM and FTTSTM advanced electric turning target products.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

SPONSORSHIPS & PARTNERSHIPS

MAX MICHEL

Max Michel recently gave Action Target a little glimpse into his world as a competitive shooter. He stated, “I was fortunate to compete in the European Steel Challenge and the Infinity Open last month. I took my family with me to enjoy the experience and won both events. It’s great to be able to expose my kids to the world and I’m very appreciative for Action Target and all of my sponsors who make it possible.”

KYLE SCHMIDT

Kyle Schmidt represented Action Target at the NRA Bianchi Cup this year and was the Bianchi Metallic Champion. Action Target proudly supports NRA Competitive Shooting and has been the steel target sponsor of the Bianchi Cup since the beginning.

AUSTIN ARISS

We are pleased to announce our sponsorship of Austin Ariss. At just 17 years old, this California native is an IDPA Master in most divisions. He is a USPSA Grand Master in Carry Optics, Open and Limited. He won this year’s HiCap USPSA Nationals Jr. National Championship in the Carry Optics class, placing 5th overall in the Carry Optics class. We are thrilled to support Austin’s career in competitive shooting.

DANYELA D’ANGELO

Action Target is excited to announce that 16-year-old Danyela D’Angelo will be sporting the Action Target logo on her jersey this year. We are also proud that she will be using Action Target products to prepare for her upcoming championships.

ACCEPTING NEW DEALERS!

Becoming an Action Target dealer is quick and easy. Call (763) 746-5390 and we will get you up and running today!

NOMINATE A HERO GIVEAWAY

To show appreciation to our veteran heroes, Action Target sponsored veterans to attend the “Heroes Among Us Pheasant Hunt” at the Banasky Shaw Ranch in Green River, Utah.

DISCOUNTS AND PROMOTIONS

Sign up for discounts and promos on products such as steel targets, paper targets, and safety apparel at shop.actiontarget.com. Follow our social media channels to make sure you never miss a giveaway.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

Law Enforcement Training Systems by Action Target | Better Equipped & Better Prepared.

Action Target develops world class shooting range facilities and advanced target systems to help our Law Enforcement be better equipped in their training and better prepared for the dangers they face each day protecting our communities.

Action Target products used in this video: The Dual Running Man (DRM) Pro This target system is the most powerful and feature-rich running man system ever designed. It boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other. Paper, cardboard, and plastic targets can be attached to the Dual Running Man by stapling or clamping them to the standard 1” x 2” wood sticks secured to the target carriers with clamps.

The Fixed Lateral 360 (FL360) This target system allows targets to be repositioned laterally along a fixed rail without the use of tools. Simply unlock the target and it will slide left and right for positioning in groups or creating open spaces on the range. Used in conjunction with the Dual Running Man target system, these targets can represent bystanders or perpetrators to simulate real-world scenarios.

JOIN THE +ONE MOVEMENT

Action Target | Redefining the Shooting Experience for EVERYONE!

JOIN THE +ONE MOVEMENT

Even if a very small percentage of America’s recreational shooters invited one friend to go shooting that is new to the shooting sports, we can achieve growth in the sport we all know and love. Join the +ONE movement and invite someone to the range today. Share your experiences on social media with posts using the tag #PlusOneMovement

Take A Friend Shooting

We all know it only takes one trip to a shooting range to fall in love with the shooting sports. All it takes is for you to invite someone new to try it out for a day and we can help build the community for generations to come.

Join the +ONE Movement and invite a friend on your next trip to the range. Share your passion in posts on social media with #PlusOneMovement and #LetsGoShooting

To learn more about National Shooting Sports Month and what you can do to help promote/grow the shooting sports community, visit: https://www.letsgoshooting.org/

RANGE DEVELOPMENT AND DESIGN SEMINAR

Step by Step Process to Develop and Build Your Shooting Range

Don’t miss this unique opportunity to receive the best tools and information you will need to successfully complete your shooting range project. Attendance at the Range Development and Design Seminar allows you to meet with range consultants and other subject matter experts, visit local shooting ranges, and get answers to your questions about running a successful shooting range.

Topics Include

  • Experiences from Successful Range Owners
  • Range Design and Equipment
  • Identifying your Range Location
  • Navigating City Planning, Zoning, and Permitting
  • Lead Management Solutions
  • HVAC and Range Ventilation
  • Managing your Range and Retail Space
  • Public and Community Relations