Author: Seth

Self-Funding Shooting Ranges

A New Way of Looking at Shooting Range Viability

By Addison Sovine

While the top-level view of a commercial indoor shooting range may appear simple and direct, the economic reality is often the opposite. If one were to take the cost of a range based on today’s market value and implement a state-of-the-art range featuring approximately ten lanes, the initial investment would be well into the millions. A range costing a million dollars would require $50,000 in range fees just to cover the interest payment alone. If a range yields $10 per participant for each hour of range time, five hundred shooters would be necessary to simply cover that interest. In addition to start-up fees, heating and cooling of the facility can be substantial when variables like airflow and heat are factored in.

Expenses that add up quickly

Another five hundred shooters—if not a full additional thousand—would be necessary to cover the cumulative cost of operations and physical utility bills. This does not include costs associated with labor, maintenance, or any other expenses, causing the cost of an operation range to accumulate.

Making Your Good Range Great

Over the past 26 years of leading the industry, the men and women of Action Target have learned that an indoor range in and of itself is not as viable a solution as an indoor range used in conjunction with a retail store. However, a guiding principle sometimes forgotten is that a good range validates a good store. A good range makes it possible for a store to perform a service that dealers and stores without a range cannot perform. Clients can test firearms prior to making their purchase. AT Constructs Indoor Shooting Range for OrlandoRental or lease programs are realistic possibilities, allowing for more informed decisions to be made. A singular offering like an on-site range provides a service unavailable elsewhere, meaning you are selling not only the firearms, but also a rare service–your expertise.

Your ability to provide a critical service as an expert in the shooting industry, in conjunction with the services of a range, allows you to train and demonstrate that which you sell. A range also gives the opportunity for relevant, adjacent offerings, such as personal protection classes, concealed carry classes, and other things not available from people who would need to rent or borrow a range. With this in mind, reconsider the economic validity of building or purchasing a range.

A Model of Economic Viability

Supposing your range will consist of ten lanes, the last thing that you want to worry about it is the required maintenance. Any mechanical device follows a single objective rule—the more complex the device, the more expertise necessary in its service and maintenance. Just a few years ago, having an automobile with a motor, a carburetor, and a little common sense may have been the only necessary tool in order to adjust the carburetor. Today, however, the proliferation of computer controlled, microchip-fueled components makes it incredibly difficult to do so. Accidents or problems can necessitate repairs that are far more expensive now than they may have been ten or fifteen years ago.

The laws of physics hold domain over any space, including ranges where bullets are being fired. Combined with constant historical trends of human innovation, we can see that whenever someone builds something to stop a bullet, someone else will build a bullet strong enough to go through it. Thus, it is only a matter of time before an equipment failure or breakdown on a range occurs.

AT Builds New Shooting Range and StoreThe value of simplicity, then, is clearly demonstrated. On a typical commercial range, there is no need for fancy, high-end target retrieval systems. The most cost-effective system on a range is a simple toggle switch on a track and a motor that takes the target down to a distance—this distance determined perhaps by a line painted on the wall or a line painted on the floor. This distance is determined and used as the operator runs the target down by holding the switch. As the operator brings the target back, they will run the switch until the target returns. While this may not sound like sufficient technology for training law enforcement, it truly is the only necessary mechanism for target retrieval.

If you are going to donate your commercial range to local law enforcement, understand what that could entail. Even with donations of use, local law enforcement agencies’ use of your range will be a small fraction of its cumulative use. You will not be able to properly maintain your range or even break even based upon the rental of that range with your law enforcement under typical circumstances.

*NOTE: This has been the first section of many Action Target White Papers being released to the public. All white papers can be accessed through our website. To read the rest of the Self-Funding Shooting Ranges White Paper, you can download the entire PDF document by clicking on the link provided. You can also watch the full video presentation.

About Addison Sovine

Addison is the Executive Vice-President and Co-Founder of Action Target. He has over 26 years industry experience and has personally designed, built, and maintained thousands of shooting ranges.

Range Project Spotlight: Winston-Salem, NC

Designing and building ranges for many years with Action Target, Mike Stilwell has been actively involved in countless shooting range projects, including his own successful 16 lane commercial range, Rangemasters of Utah. Having 13 years experience of owning and operating an Action Target range is what made Stilwell an excellent person to help design and build a range for the Winston-Salem Police Department (WSPD).

When Stilwell first became associated with the WSPD, they presented him with hand-drawn sketches, lots of notes, and passion to build a world-class indoor training facility. WSPD required more than the typical 25 yard police range. They wanted to build one of the longest indoor ranges found in their geographic region.

Stilwell first met the team from WSPD four years prior to this range build. He met Sgt. Bricker and Sgt. Hinson at Action Target’s Range Development Seminar held each year at Camp Butner, NC. Due to the lengthy process of getting their range started, Sgt’s Bricker and Hinson were no longer on the police force when the range was completed; however, the personnel change did not stop the project from moving forward. Stilwell is currently finishing the ranges with Sgt. Nelson and Lt. Watson to make the dream of building a world class training facility a reality.

The Winston Salem Training Academy is an indoor shooting range project currently being installed. It has two ranges, with one being 50 yards and the other 100 yards in length. There are tactical ranges with multiple Total Containment Traps–Version 4 (TCT4) bullet traps, with an open mouth throat for cross lane and tactical shooting. The TCT4’s have a screw conveyor lead collection system, inverted dual track runners, and 180 degree turning D-TaPS Target Systems. Both ranges are rifle rated and have 3/8” AR500 steel in the trap and on the baffles. The walls and ceilings are treated with PEPP acoustical material to ensure generous sound dampening, creating a comfortable area to practice shooting. The Winston Salem Training Academy is designed by the world-class A&E firm of Clark Nexsen with Dan Walker and Bobby Cummings taking an active role. The GC awarded the project was Branch & Associates from Roanoke, VA with Jerry DeVault as the Project Manager (PM). Clark Nexsen and Branch also designed and built the ranges at the Virginia Military Institute (VMI), which ATI was fortunate to be a part of.

Action Target and Stilwell consider it an honor to be a vital part of this world-class facility and to work with all of the individuals who made this project happen. Special thanks goes out to the Firearm Instructors of Winston Salem, both past and present, Bryan Dahlberg—Project Manager for Action Target—and Jerry DeVault—Project Manager for Branch & Associates—for their long, tireless hours.

If you’re ever near the WSPD, give them a call to set up a date and time to take a tour of their new facility. If you are considering an indoor or outdoor range project and are in the Mid-Atlantic States region, contact Mike Stilwell at mikes@actiontarget.com

Other recently completed projects include:

  • South East Territory – Browns Ferry Police Department
  • South West Territory – Orem Police Department
  • South Central Territory – Midwest Police Department
  • North Central Territory – Green Bay Police Department
  • North East Territory – Montgomery Police Department
  • North West Territory – Three Sites
  • East Central Territory – Shooters Edge, LLC

Shooting Steel Targets (Part I)

*Note: This is the first of a three-part series entitled “Shooting Steel Targets.”  Part Two and Part Three were published in October.

As the world’s leader for shooting range development, Action Target has a diverse line of products to meet the needs of all its customers. If there is ever a request for a target system not currently offered, we have a full team of Research & Development personnel to explore the creation of a new target solution. Many times, however, the training need can be met with some of the simplest targets.

Line-up of AT Portable Targets

Action Target has been hailed as the #1 steel shooting target manufacturer based on our unique designs, which have been developed and modified over 26 years. Our steel targets have been influenced, tested, designed, and used extensively by law enforcement, the military, and Special Forces groups around the world. These groups prefer our steel targets since they do not allow any exposed bolts or brackets on the shooting surfaces. This is a limitation to many designs, but the result is the safest possible steel target available.

When using any of our portable steel shooting targets, please remember these safety guidelines to ensure that your experience of shooting targets is a fun and safe one:

STEEL TARGET SAFETY RULES

1.         Always obey the Firearms Safety Rules listed belowMan shooting with PT Swinger

2.         Always wear hearing protection and wrap-around shatter resistant eye protection

3.         Always stand at least 10 yards from the target when using handgun calibers

4.         Always stand at least 100 yards from the target when using shotgun slugs

5.         Always stand at least 100 yards from the target when using rifle calibers like .223 and .308

6.         Never use rifle calibers on handgun rated targets

7.         Never use ammunition that exceeds 3,000 feet per second at the muzzle

8.         Never use ammunition that travels below 750 feet per second

9.         Never shoot BB’s, steel shot, or air gun pellets at steel targetsMan Shooting Bobbers Over Shoulder

10.       Never use more powerful ammunition than the target is rated for (green tip, armor piercing, etc.)

11.        Never shoot on steel that is cratered, pitted, or damaged in any way

12.        Hard ground surfaces under the target should be covered with plywood or boxed pea gravel

13.        Targets should be placed with a 3-foot lateral and deep offset from the adjacent target

14.        If shooting multiple targets, the angle of engagement should not exceed 20 degrees

15.        Use only non-toxic paint on steel targets

16.        Inspect all targets before use for damage, functionality, etc.

17.       Shooters and observers must wear long pants (no shorts), long sleeve shirts, a cap or hat with a brim, and closed toed shoes

18.        Instructors and observers should stand behind the shooter and observe all safety rules

19.        If using frangible ammunition, it is the responsibility of the Rangemaster to test fire all frangible rounds to determine the following:

  • That the projectile pulverizes completely on contact
  • That the projectile does not damage the steel target at the distances you intend to shoot from

For more information about our steel targets or the importance of safety while shooting targets, visit our Portable Targets page on the Action Target website.

The Muzzle-Discipline Solution

By John Krupa III & John Farnam

At a recent Urban Rifle Course held at an outdoor range, a student with the muzzle of her AR (patrol rifle) elevated had a ND (negligent discharge), which put a single 5.56 x 45 bullet over the berm and off-property. The bullet in question subsequently impacted, at a high angle, a lake a half-mile downrange. No injury or property was damaged as a result, but several local fishermen reported the incident to the local sheriff’s office, and I heard about it shortly thereafter.

Berm heights vary widely from range to range. Most are 10 feet or higher. Even so, sending a bullet over the berm is still easily done, no matter the height. Some fancy ranges even have downrange, overhead “baffles” designed to keep bullets–inadvertently launched at a high angle–from leaving the range; however, even at these facilities, bullets occasionally seem to find a way off-property. Additional efforts to contain them invariably convert the “outdoor range” into an indoor range!

The better solution to this issue is muzzle-discipline.Action Target September Newsletter

“Muzzle-Down” is the by-word on all DTI (Defensive Training Institute) Ranges. All rifle, pistol, and shotgun handling is with the muzzle no higher than horizontal. Elevating muzzles past horizontal during administrative processes, and during reloading and stoppage-reduction, is commonly taught in some quarters, but it is wrong and dangerous!

In the incident described above, a rifle muzzle was inadvertently elevated during the loading process, as the student was relying on previous training. We corrected it, of course, but not before that single round departed range property.

When ND’s occur with the muzzle down and angled toward the berm, the bullet hits the ground between the shooter and the berm and can still subsequently jump over to the other side. However, these ricochets are typically low energy and far less dangerous than direct launches. “Muzzle-Up” is bad practice for other reasons too. Handling guns with the muzzle up is an invitation to a disarm, and rifle barrels angled upward will reliably betray an operator’s position and intentions, particularly when he/she is behind cover.

So, our students need to become accustomed to keeping all muzzles continually at a downward angle, coming up to horizontal only when aiming at a target. All administrative processes-loading, unloading, and performing a chamber-check can be (and must be) done with the operator facing in a relatively safe direction with the muzzle angled downward.

With escalating numbers of novice gun owners, preventing gun accidents is rapidly emerging as a critical priority. Gun-fear, trigger-locks, and the “empty-gun/never-ready” philosophy represent only a false and fraudulent myth. Genuine Operators, who carry and deal with loaded guns every day, need a legitimate and dependable gun-handling procedure that is adhered to without fail, and keeping muzzles down is an integral component.

About John Krupa III

John is a police officer with the Orland Hills Police Dept. and has over 20 years of experience in LE. He has previously served as a beat officer, rapid response officer, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division, and has previously presented at ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MTOA, NTOA, and TTPOA training conferences. To learn more about John Krupa III or Spartan Tactical Training Group, click here.

About John Farnam

John has been a police officer since 1971, when he joined the City of Elroy Police Department as a patrolman. He is presently a fully commissioned deputy sheriff Training Officer for the Park County, Colorado Sheriff’s Office. John has written articles about defensive shooting and tactics in addition to several books. To learn more about John Farnam or Defensive Training Institute (DTI), click here.

* The views are the authors’ own and don’t necessarily represent those of Action Target, Inc.

AT Dueling Tree AR550 for only $425

PT Dueling Tree

During the entire month of September, we are offering our AT Dueling Tree AR550 (Heavy Duty) for only $425 as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

Enter the code FSAR550DT when placing your order in the online store for the discount. Only one code per order. There is NO LIMIT on the number of products ordered. Offer cannot be combined with other discounts or specials. Offer expires September 30, 2011.

Identifying and Pursuing Funding Opportunities

by Ian A. Reeves, AIA | Vice President | Architects Design
and
Jean Pierre LeBlanc | Research Coordinator | Group Research Coordinator – Center for Public Safety

*This article first appeared in the Spring 2011 issue of Florida Police Chief Magazine and has been republished with their consent.

Editor’s Note: It seems as if anything related to firearms is controversial. If you want to sell, carry, train with, or build a shooting range, you will always be confronted with some type of challenge. Therefore, it is vital that when key information becomes available to help navigate the complexities and minutia of firearms-related issues, it be passed on through multiple mediums to further educate us all. We know this information is important and our subscribers would appreciate it, which is why Action Target has chosen to republish this article in our own weekly newsletter, The Action Target Journal.

One of the primary factors in the consideration of any new Law Enforcement or Public Safety facility is the necessity to identify a funding source, or as is true in most cases, a variety of funding sources. In essence, it is important to not only qualify a project’s spatial needs, but to also provide meaningful information as to how a project can be funded.

Assistance, in this regard, can generally be provided by City/County staff, either a Budget or Finance Director, or by City/County Administration. The more you can assist them in this endeavor, the greater are your chances to see your prospective project move forward.

While Federal grant funding has traditionally been rare for local facilities, the events of September 11th, coupled with the current economic expansion, created an environment which resulted in funds becoming available in a wide variety of locations. Many cities and counties, in that respect, have initiated studies in order to have appropriate documentation assembled for Federal grants. Additionally, they have contacted their respective legislative delegation members in order “to make their case.” Clearly, time becomes of the essence, as when Federal Funds become available, they will go to those that are prepared and who are situated in a geographically and politically important location.

Current Department of Homeland Security (DHS) and Federal Emergency Management Agency (FEMA) philosophy is patterned along these lines: If your community feels the need to support the premise of public safety, then it should be willing to provide the basic necessities for that to occur.

These basic necessities include:

  • Buildings to work from and house equipment
  • Manpower; in the form of either paid employees or volunteers
  • Vehicles/Specialized Equipment

While there are a multitude of potential funding sources, such as Development Impact Fees, General Obligation Bonds, Law Enforcement Trust Funds, Franchise Fees, and Federal Legislative Requests, this article focuses on Grants which can provide some funding for the development of new Law Enforcement/Public Safety Facilities. Below is an applicable outline, including links for more information. Several of these grant programs have closed for FY 2011, but are expected to be available for FY 2012. We suggest you begin planning now, as this process requires a strategic approach that takes time to develop.

1. State Homeland Security Program (SHSP)
Funding Agency: DHS, FEMA
Forecasted Deadline: Deadline has passed, but anticipate similar deadline of 4/2012
Total Estimated Funding Available in FY 2011: $890 million

Purpose: SHSP is a core assistance program contained within the overarching Homeland Security Grant Program (HSGP). SHSP provides funds to build capabilities at the state, local, tribal, and territorial levels and to implement the goals and objectives included in state homeland security strategies and initiatives in their State Preparedness Report (SPR). Activities implemented under SHSP must support terrorism preparedness by building or enhancing capabilities that relate to the prevention from, or response to, and recovery from terrorism in order to be considered eligible.

Eligible Applicants: Applicants to SHSP are the designated State Administrative Agencies (SAAs) of each of the 50 states, the District of Columbia, Puerto Rico, American Samoa, Guam, Northern Mariana Islands, and the Virgin Islands. Available funds are distributed to each state based upon the risk and effectiveness scores associated with each application and also on a minimum allocation consistent with the statutory formula set by the Implementing Recommendations of the 9/11 Commission Act of 2007.

For More Information: http://www.fema.gov

2. Urban Areas Security Initiative (UASI)
Funding Agency: DHS, FEMA
Forecast Deadline: Deadline has passed, but anticipate similar deadline of 4/2012
Total Estimated Funding Available in FY 2011: $930 million

Purpose: The FY10 UASI program focused on enhancing regional preparedness in 64 major metropolitan areas, and the list of areas is expected to remain relatively unchanged in 2011. The UASI program directly supports expanding regional collaboration in the National Preparedness Guidelines and is intended to assist participating jurisdictions in developing integrated regional systems for prevention, protection, response, and recovery. In 2010, DHS elevated three previous Tier II areas to Tier I (Boston, Philadelphia, Houston, and the Dallas/Fort Worth/Arlington Area), bringing the Tier I area list to 10, and added two new areas (Bakersfield, Calif., and Omaha, Neb.) to Tier II.

Eligible Applicants: Applicants to UASI are the designated SAAs of each state/territory containing a UASI Area. Eligible area candidates for the UASI program are determined through an analysis of relative risk of terrorism faced by the 100 most populous metropolitan statistical areas in the United States, and funds are allocated to each area based on risk analysis and the anticipated effectiveness of proposed investments by the applicants. Similar to previous years, the FY11 program is expected to direct approximately $598 million, or 63 percent of the total funding, to the 10 highest risk urban areas (Tier I), and the remaining urban areas (Tier II) will receive approximately $352 million.

For More Information: http://www.fema.gov/government/grant/uasi/index.shtm

3. Emergency Operations Center Grant Program (EOC)
Funding Agency: DHS, FEMA
Forecast Deadline: Deadline has passed, but anticipate similar deadline of 2/2012
Total Estimated Funding Available in FY 2011: $31.5 million

Purpose: The Emergency Operations Center (EOC) Grant Program is intended to improve emergency management and preparedness capabilities by supporting flexible, sustainable, secure, and interoperable EOCs with a focus on addressing identified deficiencies and needs. Funding is intended for construction or renovation of a state, local, or tribal government’s principal EOC. Similar to FY10, it is expected that if EOC receives funding in FY11, a portion will be allocated via congressionally directed spending (earmark) and the remainder competitively awarded.

Eligible Applicants: SAAs apply for EOC funding on behalf of eligible state, local, and tribal EOCs.

For More Information: http://www.fema.gov/government/grant/eoc/index.shtm

4. Interoperable Emergency Communications Grant Program (IECGP)
Funding Agency: DHS, FEMA
Forecasted Deadline: Deadline has passed, but anticipate similar deadline of 2/2012
Total Estimated Funding Available in FY 2011: $50 million

Purpose:
IECGP provides funding to states, territories, local, and tribal governments to carry out initiatives to improve interoperable emergency communications. All activities proposed under IECGP must be integral to interoperable emergency communications and must be aligned with the goals, objectives, and/or initiatives identified in the grantee’s approved Statewide Communication Interoperability Plan (SCIP). If an SAA and SCIP certify that its state or territory has fulfilled its SCIP’s governance, planning, training, and exercise objectives, the program provides the flexibility to purchase interoperable communications equipment with any remaining IECGP funds.

Eligibility: All 56 states and territories are eligible to apply for IECGP funds. SAAs are responsible for the administration of this program. SAAs are required to coordinate with the Statewide Interoperability Coordinator (SWIC) and/or SCIP point of contact to ensure IECGP program requirements are met. The SAA must obligate 80 percent of the funds awarded under the IECGP to local/tribal governments within 45 days of receipt of the funds.

For More Information: http://www.fema.gov/government/grant/iecgp/index.shtm

5. Pre-Disaster Mitigation (PDM) Grants
Funding Agency: DHS, FEMA
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $75 million

Purpose: PDM is one of the FEMA Hazard Mitigation Assistance (HMA) programs. Hazard mitigation is any sustained action taken to reduce or eliminate long-term risk to people and property from natural hazards and their effects. The PDM program provides funds to states, territories, federally recognized Indian tribal governments, and communities for hazard mitigation planning and the implementation of mitigation projects prior to a disaster event.

Eligible Applicants: The state emergency management agency or a similar office (i.e., the office that has primary emergency management or floodplain management responsibility) of each state, the District of Columbia, the US Virgin Islands, Puerto Rico, Guam, American Samoa, the Commonwealth of the Northern Mariana Islands, and federally recognized Indian tribal governments are eligible to apply. Each state, territory, or tribal government designates one agency to serve as the applicant for each HMA program.

For More Information: http://www.fema.gov/government/grant/pdm/index.shtm

6. HMGP – Hazard Mitigation Grant Program
Funding Agency: FEMA/DHS
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $23 million
Purpose: Authorized under Section 404 of the Stafford Act, the Hazard Mitigation Grant Program (HMGP) provides grants to States and local governments to implement long-term hazard mitigation measures after a major disaster declaration. The purpose of the program is to reduce the loss of life and property due to natural disasters and to enable mitigation measures to be implemented during the immediate recovery from a disaster declaration.

Eligible Applicants: The Hazard Mitigation Grant Program funding is only available in States following a Presidential disaster declaration. Eligible applicants are: State and local governments, Indian tribes or other tribal organizations, and certain private non-profit organizations. Individual homeowners and businesses may not apply directly to the program; however, a community may apply on their behalf. HMGP funds may be used to fund projects that will reduce or eliminate the losses from future disasters. Projects must provide a long-term solution to a problem, for example, elevation of a home to reduce the risk of flood damages as opposed to buying sandbags and pumps to fight the flood. In addition, a project’s potential savings must be more than the cost of implementing the project. Funds may be used to protect either public or private property or to purchase property that has been subjected to, or is in danger of, repetitive damage.

For More Information: http://www.fema.gov/government/grant/hmgp/index.shtm

7. CDBG – Community Development Block Grants
Funding Agency: DOA (Department of Agriculture)
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $3.804 billion

Purpose: The CDBG funds may be used for activities which include, but are not limited to: acquisition of real property, relocation and demolition, rehabilitation of residential and non-residential structures, construction of public facilities and improvements, such as water and sewer facilities, streets, neighborhood centers, and the conversion of school buildings for eligible purposes, public services, within certain limits, activities relating to energy conservation, and renewable energy resources.

Eligible Applicants: Principal cities of Metropolitan Statistical Areas (MSA’s), other metropolitan cities with populations of at least 50,000, and qualified urban counties with populations of at least 200,000 (excluding the population of entitled cities) are entitled to receive annual grants. HUD determines the amount of each entitlement grant by a statutory dual formula which uses several objective measures of community needs, including the extent of poverty, population, housing overcrowding, age of housing and population growth lag in relationship to other metropolitan areas.

For more Information: http://www.hud.gov/offices/cpd/communitydevelopment/programs/

8. USDA – Rural Facilities Block Grant Program
Funding Agency: DOA
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $25 million

Purpose: The Community Facilities Grant Program is typically used to fund projects under special initiatives, such as Native American community development efforts, child care centers linked with the Federal government’s Welfare-to-Work initiative, Federally-designated Enterprise and Champion Communities, and the Northwest Economic Adjustment Initiative area. In most cases, grantees are able to leverage Community Facility funds with private and state dollars to enable completion of more construction than might have otherwise been possible.

Eligible Applicants: Community Programs provides grants to assist in the development of essential community facilities in rural areas and towns of up to 20,000 in population. Grants are authorized on a graduated scale. Applicants located in small communities with low populations and low incomes will receive a higher percentage of grants. Grants are available to public entities such as municipalities, counties, and special-purpose districts, as well as non-profit corporations and tribal governments. In addition, applicants must have the legal authority necessary for construction, operation, and maintenance of the proposed facility and also be unable to obtain needed funds from commercial sources at reasonable rates and terms. Regarding Essential Community Facilities, the USDA Rural Development Community Programs has invested $1.2 billion in rural communities. Of the $1.2 billion in the loan portfolio, 33% was invested in rural health care, 12% in public services, 27% in public safety, 9% in cultural and educational facilities, and 4% in transportation services.

For More Information: http://www.rurdev.usda.gov/HCF_CF.html

10 Tips for Getting More Grants
Source: Homeland Security Today
1.    Learn as much as possible about each program to which you intend to apply.
2.    Involve others in your project but be judicious-have a purpose for their involvement.
3.    Customize each proposal to the requirements of the funder.
4.    Include only support letters that demonstrate a real commitment on the part of the sender.
5.    Get reviewers’ comments for rejected proposals and use their feedback in future proposals.
6.    Make grant seeking part of your agency’s strategy–don’t put all your eggs in one basket and look for funding from only a single program.
7.    Be specific in your budget–most foundations have generous allowances for budget length.
8.    Don’t include materials other than those specifically requested by the funder.
9.    Have an outsider edit your proposal before you submit it.
10.    Follow the funding guidance meticulously.

“New Age” Strategy
There are a number of things you can do to properly cope with these new challenges:

  • Re-educate yourselves and your governing bodies to the new landscape that exists regarding federal funding.
  • Do the research and learn what is available now for you to consider.
  • Learn what the grants will or will not fund. Look at past grants to see what they funded in previous years, and match your needs to those programs.
  • Set aside local match monies so that you can apply and more importantly, accept an award when you are offered a grant contract.
  • Adjust your budgets to eliminate using your own funding for items that grants will supply and then re-invest those monies into capital investment funds that are managed by professional money managers. This will allow you to have a 10 year replacement program for vehicles, building improvements etc. and will let you take advantage of the miracle of compound interest.
  • Stop procrastinating and quit “bellyaching” about what the other guy got and figure out what you need to do to get what you need.
  • Apply! Grants are like the lotto-you can’t win if you don’t play!

While grants can provide the “seed” money to get a project initiated, very rarely will it provide necessary to complete construction of a project. There are a multiple of other funding options that should be considered for, as we know, there is not a singular source of revenue that represents a “silver bullet.”

ADG and CPS take pride in assisting our clients and colleagues in the Public Safety Community with pursuing and achieving supplemental funding for their projects. Please consider us as a resource in your pursuits of launching these important projects.

Biographies

Ian A. Reeves, AIA is the Law Enforcement Design Specialist for Architects Design Group (ADG). Mr. Reeves received his Bachelor of Architecture from the University of New Mexico and a Master of Architecture from the University of Florida. He has dedicated his architecture career to Public Safety facility design, was the project manager for the recently completed Sarasota Police Department Headquarters and the Sanford Public Safety Facility, and has served as project manager for numerous other projects among the last ten years. Mr. Reeves is a graduate of the City of Winter Parks Citizen Police Academy and the Orange County Citizens Sheriff Academy. He is a member of the International Association of Chiefs of Police Chiefs, the Florida Police Chief’s Association, and the International CPTED Association.

Jean Pierre LeBlanc joined the Center for Public Safety (CPS) as the grants researcher and coordinator. He brings a unique skill set to CPS, able to blend his years of private sector business leadership experience while working with federal government agencies. His area of expertise focuses on research and knowledge in the field of public safety grants at the state regional and federal levels for law enforcement, fire service, emergency communications, and dispatch clients. Mr. LeBlanc tracks a multitude of grants and works with ADG and CPS clients to assist them in grant awareness, applications, and management.

* The views are the authors’ own and don’t necessarily represent those of Action Target, Inc.

Range Project Spotlight: Junction City, KS Commercial Range

Action Target is widely known for constructing the toughest and most challenging shooting range projects in the world. Working together as a team allows us to overcome various obstacles we face as we design, build, and create ranges for our clients. For example, Action Target was approached by the Federal Reserve Bank to design and build a shooting range on the 17th floor of a major office building in Chicago, Illinois. When considering the noise, ventilation, and other items associated with a range, constructing a range in a skyscraper surrounded by offices was a challenge, but not an impossible task for Action Target. Through careful planning and execution, we created a .50 BMG rated shooting range complete with three lanes, stalls, and retrievers.

Action Target Builds New Commerical Range in Junction City, KSAction Target’s challenging builds don’t end there. When Chris Hart, Action Target Range Consultant of the South Central Territory, was approached with an equally challenging range project, he welcomed the opportunity by stating, “It’s not every day that you install a modern shooting range in a building from the 1800’s.”

Every commercial shooting range project requires two key elements to get it off the ground- passion and hard work. When it comes to Godfrey’s Indoor Range, Todd Godfrey had plenty of both in reserve when he embarked on this project. Todd, an officer with the Junction City Police Department, envisioned opening a commercial indoor shooting range to serve not only the citizens of Junction City and his fellow police officers, but also the soldiers stationed at neighboring Fort Riley.

In 2008, Todd toured Kansas City PD’s 30 lane tactical indoor range with ATI Midwest Range Consultant Chris Hart and Bill Provencher from Carey’s Heating and Air Conditioning, as the two companies worked together to build this range several years earlier. After viewing the range, Todd decided that Action Target was the partner to have. With a visitor’s pass from Action Target, Todd attended this year’s SHOT Show where he secured everything he needed to run his range business, from firearm distributors to inventory software (we are also happy to help all of our future range clients attend the SHOT Show with us).

Junction City, KS Commercial Range Build by ATIFor this commercial range, Todd secured some prime real estate in downtown Junction City–three vacant buildings totaling 20,000 sq-ft. on a main thoroughfare. However, this perfect location came with one catch–the building dates from the 1800’s. Building a range in a building this old would be challenging, but not impossible, for Action Target. Using ATI’s detailed range drawings, Todd began building out the structure to accept the modern range equipment. His company (yes, Todd has three jobs!), Godfrey Construction and Renovation, LLC, installed new ceiling trusses and concrete work. He also remodeled the building with a new store front that includes a luxurious lounge area for those waiting to shoot.

To accommodate the expected high volume of shooters, Todd chose Action Target’s Total Containment Trap with Dust Collection Unit, Rifle Rated Ceiling Baffles, Digital Smart Target Retrievers with SmartRange Master Control System and Level III clear Ballistic Glass Shooting Stalls. To enhance the realistic training environment, he connected the SmartRange system to his P/A system so he can broadcast sound effects such as gunfire, screaming, and sirens. The range also has police light bars to simulate felony vehicle stops. Carey’s provided a fully automated range ventilation system guaranteed to meet all OSHA and EPA regulations.

Junction City, KS Commercial Range Built by Action TargetGodfrey’s Indoor Range opened to the public on July 31, 2010 and was named Junction City’s 2010 Business of the Year within five months of opening. However, that wasn’t enough for Todd–he then got creative with his extra space and installed a state of the art 6,000 sq-ft. 3D archery range. To further service his range customers, Todd leases 4,000 sq-ft. of retail space to Quantico Tactical.

If you’re ever near exit 296 on I-70 west of Kansas City, do yourself a favor and stop by to meet Todd and his great staff and send a few rounds downrange while you’re there. Todd is currently available for consulting on range franchise opportunities and the construction of range facilities.

www.godfreysranges.com
Godfrey’s Shooting and Indoor Archery Ranges Facebook Page

Other recently completed projects include:

  • Smith & Wesson Range – Houlton, ME
  • Watts Bar Nuclear Range – TN
  • Triad Gun Source Range – NC
  • Denton County Sheriff’s Department Range – TX
  • Atlanta State Penitentiary Range – GA

Rangemaster of the Quarter – Nicholas Roberts

We were astonished at the number of submissions we received for our Rangemaster of the Quarter award. After careful consideration, Action Target is pleased to announce that Nicholas Roberts of the Unified Police Department of Greater Salt Lake, UT has been selected as Action Target’s National Rangemaster of the Quarter for Q2-2011.

The National Rangemaster of the Quarter program obtains feedback about individuals worthy of consideration from the Action Target staff, but most importantly, from other Rangemasters. These peers have a deep knowledge of the individuals being considered and play a significant role in Action Target’s selection process.

Rangemaster Roberts has been an active member of law enforcement for over 32 years and currently serves as Rangemaster for the Office of the Sheriff of Salt Lake County and the Unified Police Department of Greater Salt Lake, UT. He oversees all firearms-related training for the following organizations:

  • Unified Police
  • Protective Services Officers of Salt Lake County Sheriff’s Office
  • All the weapons-certified Corrections Officers for the Salt Lake County Sheriff’s Office

He has also provided instruction to the following:

  • 3rd District Court Judges and Juvenile Court Judges
  • Salt Lake County Fire Department
  • Salt Lake City Division of the F.B.I.
  • Union Pacific Railroad Police
  • Salt Lake City Airport Authority Police
  • 625th Military Police Company of the Utah National Guard
  • West Valley City Police SWAT team
  • U.S. Army Special Forces
  • Weber County Sheriff’s Office
  • U.S. Coast Guard Unit small arms training program.
  • Firearm instructors and armorers for other outside law enforcement agencies

Captain Kendra L. Herlin of the Unified Police Department and the Salt Lake County Sheriff’s Office stated, “Rangemaster Roberts is a very proud member of the Unified Police Department and the office of the Sheriff of Salt Lake County. He represents the departments well and is a fine example of a member who has dedicated his career to public service. His passion for safety and exceptional ability for all those who train under his direction is unmatched anywhere.”

Rangemaster Roberts began his service in this field as an armorer and firearms instructor in 1978 for the Riverton City Police Department. In 1989 he was transferred to the Salt Lake County Sheriff’s Office Firearms unit. In 1990 through 1993 Roberts was promoted to Corporal of the Firearms Unit and served as the Firearms Unit Supervisor from 1993 to 1996. He has served as the director of the Firearms Unit and Rangemaster since September of 1996. He graduated from Session 192 of the F.B.I. National Academy in March of 1998 and is a Master Instructor for Colt LLC, Sig Sauer, Pepper Ball Tec., and Security Equipment Corp. (Sabre). As such, he protects officers throughout the country by teaching all over the United States to increase the knowledge of armorers and instructors. Roberts is also a certified NRA Instructor and was invited to Israel where he trained with I.M.I. and Sturm Ruger to develop a new police carbine.

Rangemaster Roberts also serves on the National Institute of Justice TWG regarding body armor. He was selected to sit on this board when the failure of soft body armor occurred in 2002. Rangemaster Roberts was influential in the new standards for the NIJ 06 Body armor standard throughout the law enforcement community.

Rangemaster Roberts has benefited the Office, community and surrounding states by designing and building the first environmentally safe firearms range in Utah, and has been invited to teach at both the state and federal levels. He is responsible for donations of land and continued construction of new range facilities in Salt Lake County. Furthermore, he instituted new non-lethal weapons systems for the 2002 Winter Olympics that were later used in patrol functions.

Rangemaster Roberts has been recognized for his service and training by many citizen groups. Some of these groups and individuals include U.S. Senator Orrin Hatch, the Utah Law Enforcement Olympics, the Salt Lake City YWCA Battered Women’s Shelter, the Murray City Civil Service Commission, the Salt Lake City Downtown Alliance Board, and the Salt Lake Community Advisory Board.

Responsible for instituting training that exceeds the required legal standards of POST, Rangemaster Roberts also directs all personalized training not only on firearms, but other weapons as well. Recently, Rangemaster Roberts supervised the implementation of the training of additional firearms instructors to increase the number of instructors to trainee ratio.

With Rangemaster Robert’s extensive experience and training, he is commonly called upon as an expert witness in numerous firearms, OC, and Taser incidents involving police agencies. He has testified in front of city, county, state and federal courts. He is also considered an expert in these areas for development of new and better firearms and related products to increase the safety of officers in the field.

With such an impressive career, we want to congratulate Nicholas J. Roberts for being selected as the Q2-2011 Action Target National Rangemaster of the Quarter!

About the Rangemaster of the Quarter Program: Prior to launching this award program, Action Target spoke with many industry professionals to help establish aspects a nominee must have to qualify. Each nominee should have at least several of the following:

  • Lifetime of service/years of Service
  • Contributions to their department’s firearms training
  • Contributions to their region, state, and industry in firearms training
  • Changes to POST requirements
  • New/innovative training standards
  • New/innovative tactics
  • Expert witness testimony
  • Subject Matter Expert for firearms and/or training
  • Active resource for feedback on training, tactics, equipment, and standards
  • Partner to develop/modify equipment to enhance training effectiveness

This recognition program is not exclusive to law enforcement or Action Target customers. It is for Rangemasters of U.S. Military and Law Enforcement organizations in the U.S. Those selected for the award receive recognition in the Action Target weekly newsletter, the Action Target website, and travel to the Action Target main office to receive a personalized award.

If you would like to nominate a peer, first provide some preliminary information located at the Action Target Program Page. Second, send a letter written on your organization’s letterhead via email to Action Target’s National Rangemaster of the Quarter detailing your nomination’s qualifications and accomplishments. We look forward to getting more nominations for Quarter 3.

YouTube Training Videos with Rob Leatham

Action Target has recently released the first of five training videos on YouTube featuring world champion shooter Rob Leatham. The videos feature instruction from Rob and the drills he uses in his own training. Each video showcases a different type of steel target in Action Target’s Portable Target line.

The first video includes drills and skill demonstrations as Rob practices on the PT Plate Rack . The remaining four videos, to be released in the upcoming weeks, will emphasize how to train on other steel targets like the PT Static and PT Dueling Tree . This group of training videos was filmed at Rob’s home range located at the Rio Salado Sportsman’s Club in Mesa, AZ.Screen shot of Action Target's YouTube Channel

“The cool thing about these videos is that they are real training videos and not some promotional piece where we only talk about Action Target,” said David Mathis, Marketing Director at Action Target. “Rob shows you some of the drills he uses in his own practice, and explains the purpose and relevance of each one.”

Rob’s resume proves that these drills work. Rob began shooting in the late 70’s and soon became one of the top shooters to watch at local and national competitions. He currently holds 24 national titles, including five world titles and 16 consecutive years as the Single-Stack National Champion. A professional shooter for over 20 years, Rob currently shoots for Springfield Armory and Safariland. When Rob is not competing, he is a sought after firearms instructor for both law enforcement and military.

“Working with Rob on this was a great experience and it really showed his level of skill,” added Mathis. “Except for one or two drills later in the day when we were all hot and tired, each of the drills you see was shot in one take. Rob is just that good. And his level of understanding of the mechanics and what is going on while you are shooting matches his shooting ability.”

We are excited to bring this form of virtual firearms training to shooters around the world through the Action Target YouTube page. Whether viewed by a law enforcement officer, a casual shooter, or a serious competition shooter, these training videos are designed to help all shooters increase their skills when using a pistol.

Go to www.youtube.com/actiontarget to view the first training video with Rob. To receive updates on when other videos are released, visit the sign-up page for the free Action Target Journal newsletter or subscribe to the Action Target YouTube channel.

End of the Fiscal Year Drawing Near

With the end of this fiscal year right around the corner, now is the best time to obtain one of our innovative training solutions with your remaining budget. At Action Target, we understand that each company’s internal dynamics have different needs and time lines. That is why weapons training units, Rangemasters, firearm instructors, and others associated with their organization’s training division continually reach out to us during this critical time of year.

Action Target Conducts Firearms Training

Spending your remaining training budget at the end of a fiscal year – to minimize the risk of losing it next year – sometimes takes creativity. Last year, we worked with an agency whose training budget consisted of five different accounts. Each account had varying levels of funds still available requiring an invoice for each one. With a little strategic planning, this agency placed five different orders with Action Target that were shipped at same time but charged to their different training accounts. Our dedicated sales staff helped this agency with their complex purchase and provided them with the equipment they needed. We are ready to do the same for you.

Whatever your training needs, we have the solution. If you are under a significant time constraint, we can help. Call us today and let our sales staff help you maximize your remaining budgets by providing the best training solutions available.

For an immediate purchase, visit our online store: www.shopactiontarget.com

Our current online specials:

For product requests not available through our online store, please contact the Range Consultant for your geographic territory. They will work with you to stretch those last few budget dollars into your training solution.

Go online or call today!

AT Plate Rack for Only $899

During the entire month of August, we are offering our AT Plate Rack for only $899 as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

RTS Static Target Package

Regular Price: $999
August’s Price: $899
Coupon Code: RACKDEAL2011

Don’t wait any longer! Purchase your AT Plate Rack today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends August 31, 2011. Only one coupon code may be used per order.

Action Target Releases New Catalogs

Having a diverse line of firearms products for personal and training uses can be challenging as needs among the firearms industry are ever changing. That is why Action Target continually creates new products and forms partnerships with the top companies in the firearms industry. To help educate our customers about all Action Target changes, we recently released new catalogs showcasing our new products and partners.

At Shot Show 2011, Action Target received thousands of visitors to our booth. The size and impressive layout of our booth were not the only things that caught people’s attention this year – the introduction of many new products and partners took center stage during this year’s show. One of the most popular products this year was the Hufcor Flex Tact reconfigurable shoothouse technology. Great for law enforcement, military, and firefighters, many people were able to experience this innovative training tool firsthand through actual demonstration.

The Action Target Portable Target (PT) also unveiled some new product lines. Prior to the Shot Show, Action Target partnered with Reactive Target System (RTS), making us their exclusive worldwide product distributor. Some of the many benefits of the RTS system include the ability to use the targets for close quarter live fire trainings, to the ability to count every round on target with the Mobile Wireless Shooting Range.

New partnerships and products like these are one of the many reasons Action Target wants to put our new catalogs into the hands of our valued customers. Now available at our web site, our new catalogs include:

For more information about Action Target’s full line of products and services visit our web site, www.actiontarget.com. To purchase Action Target products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com . For all other range-related needs, visit our subsidiary website at Law Enforcement Targets.

Action Target Named Official Target Manufacturer of SASS

The Single Action Shooting Society (SASS) recently named Action Target the official target manufacturer for their group of Cowboy Action Shooting (CAS) enthusiasts. This announcement runs in tandem with Action Target being named the official target manufacturer for the world’s largest single action shooting competition, End of Trail.

Single Action Shooting Society

Action Target has worked with SASS for many years. Our targets have been used with increasing frequency at regional, state, and club shooting matches. Action Target is also the preferred target choice at other CAS events prompting Action Target to work with SASS World Champion, Gene “Evil Roy” Pearcey in developing the industry’s most portable, economical, durable, and independently reviewed steel target, the Evil Roy Practice Target . This innovative target has endured some of the most grueling and comprehensive torture tests, but performs flawlessly each and every time. Some of the most respected independent reviewers in the firearms industry, such as Nutnfancy, have tested and evaluated the Evil Roy, giving extremely positive reviews.

Action Target Evil Roy Practice Target

Evil Roy was instrumental in creating his target namesake. He has also been working with SASS in the development of rules, shooting stages, and weapon characteristics to include Wild Bunch Action Shooting as the opening stages of 2011’s End of Trail.

“Wild Bunch Action Shooting will employ the use of a 1911 pistol rather than single action revolvers, SASS legal pump shotguns, and lever-action rifles,” stated media contact and dedicated SASS member, Lamar “Coyote Calhoun” Shelnutt. “The idea for the equipment and dress used in the sport is based on the 1969 movie, ‘The Wild Bunch.’ SASS is proud to have a great relationship with Action Target that goes much deeper than just their high quality targets.”

The End of Trail main match took place last month at Founder’s Ranch, New Mexico. The competitors participated in twelve individual stages, shooting four stages per day. End of Trail is a four gun event where each shooter is required to perform using two six-guns, a rifle and a shotgun in each of the main match stages. Shooters are expected to fire up to ten pistol rounds, ten rifle rounds, and up to six shotgun rounds in each stage.

If you are looking for good family fun, then come see the SASS members shoot with weapons of the era while dressed in period attire during the End of Trail and other CAS events throughout the year!

For more information about SASS, the End of Trail, or Wild Bunch Action Shooting, please contact Lamar “Coyote Calhoun” Shelnutt or Misty “Misty Moonshine” Miller at (505) 843-1320.

Action Target at the Bianchi Cup

Action Target, Inc. recently upgraded the target systems used at this year’s NRA/Midway USA Bianchi Cup match range in Columbia, MO. This year’s upgrade was completed as part of Action Target’s sponsorship of this prestigious championship, preserving the long standing relationship Action Target has with this event.

Nearly 20 years ago, Action Target’s Co-Founder, Addison Sovine, traveled to the Bianchi Cup to install new target systems at the Chapman Academy Ranges. Since then, Action Target equipment has powered all the range systems for this event.

“I remember when we first arrived at the range, Ray Chapman took a look at what we were doing and you could tell he was a bit skeptical,” said Sovine, recounting his first year at the Bianchi Cup. “But by the end of the week, everything had worked great, Ray was convinced, and he and I became good friends.”

Even though Green Valley Rifle & Pistol Club has taken over range operations, Action Target continues to provide the target systems for both the range and the Bianchi Cup. This year, Action Target upgraded the turning target systems on the Practical and Barricade ranges by including a new control system that retains compatibility with the previous shot-timer controls while adding the option of computer or wireless controls for the future.

Action Target also manufactured new steel plates for the Falling Plate and Colt Speed events. They also upgraded the control system for the Falling Plate event. This event was controlled by a computer for the first time this year.

In addition to the main event ranges, Action Target provided a new Reactive Target System (RTS) to the Bushmaster Tactical Carbine side match and new portable plate racks to the Bianchi Cup Practice Range. RTS targets are designed from a self-healing polymer capable of receiving several thousand rounds each and also features an electronic scoring system to record hits on each of the targets.

“It’s been a great privilege for us to be involved with the Bianchi Cup. This is one of the longest running championships in the shooting world and Action Target is honored to be able to add our name to the list of organizations that support and sponsor the match,” stated attendee David Mathis, Director of Marketing at Action Target. “The match has operated with Action Target systems for years and we plan to continue our support to keep the Bianchi Cup going for many years to come.”

In addition to being the official target sponsor of this year’s match, Action Target also sponsored the Women’s Award with Jessie Abbate winning the Women’s Championship.

Dave Mathis and Jessie Abbate
Director of Marketing for Action Target, Inc. David Mathis with the 2011 Women’s Champion, Jessie Abbate.

Outdoor Shooting Done Right with Action Target

Summer has arrived! To complement these long sunny days and make outdoor shooting even better, Action Target is offering multiple products for July’s Target of the Month program!

Setting up targets for outdoor shooting can be a daunting and exhausting task. Most outdoor setup requires carrying heavy targets across uneven terrain to set up a single shot. That is why we are proud to offer our exclusive self-healing target line by Reactive Target Systems (RTS). These systems are light and easy to assemble, making shooting outdoors more enjoyable.

Our RTS targets are not only great for outdoor use but they are also the best close quarter combat targets for live fire training scenarios. In addition, they can be placed in front of steel targets with no splatter, making them great for indoor range use. During the entire month of July, we are offering our RTS Static Packages at a discounted price:

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

RTS Static Target Package

Regular Package Price: $140
July’s Price: $115
Coupon Code: JulyRTSStatic

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

RTS Reactive Target Package

Regular Package Price: $185
July’s Price: $150
Coupon Code: JulyRTSReactive

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.

Discount Prices on RTS Packages

During the entire month of July, we are offering our RTS Static Packages at discounted prices as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

RTS Static Target Package

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

Regular Package Price: $140
July’s Price: $115
Coupon Code: STATICSRTS

RTS Reactive Target Package

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

Regular Package Price: $185
July’s Price: $150
Coupon Code: RTSREACTIVES

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.

New Features for Action Target Website

We received some great feedback following the launch of our new Action Target web site a few months ago. We know that the firearms industry is constantly growing and developing new ideas, products and solutions, which is why we are continually improving and adding new features and offers on our site.

Screenshot of the new Action Target Home Page

These great new features include:

Search: Have you ever wondered if our Action Target Journal has an article discussing a specific question or training need you may have? Or maybe you are looking for a certain target but are not sure which category it is under? To make navigating through our site easier, we have added the search bar to the top of every page to help you find the information you want faster. → Search for Action Target Journal Articles

Home Page: Another way we’ve made navigation easier is by updating our Home Page. The new Home Page design provides access to our three most recent Action Target Journal articles. There are also new scrolling boxes that contain information and specifications about recent Action Target builds, highlight featured products and feature our high-quality range products. A scrolling ticker also informs of recent Action Target and industry news. All of this information is just one click away when you visit www.actiontarget.com. → Visit the Home Page

Webinar: Action Target now presents webinars, or free online trainings. Each webinar is highly informative and entertaining, presented by various experts on topics that help you have the most successful range and training programs possible. Our recent webinar introduced the Total Containment Trap. During the webinar, Addison Sovine (co-founder of Action Target, Inc.) gave critical information and tips for those considering a new bullet trap, answered common questions concerning bullet traps, presented an overview of the Total Containment Trap, and explained why Action Target is an invaluable partner in shooting range planning and construction. Our Online Training page also provides information about upcoming trainings and hosts archived videos of past webinars. → Visit our Online Trainings Page

Partners Page: At Action Target, our top priority is to provide high quality firearms training products and solutions. To ensure this high level of standard in all we do, we have taken great care to only partner with companies that uphold these same standards. We are proud to be partners with some of the greatest companies in this industry and we look forward to working with you to provide the best shooting range equipment and training solutions available in today’s market. To get to know our partners better, visit our Partners Page where you can access their web sites and other great sources of information in the “Links of Interest” section. → Visit the Partners Page

Careers Page: Be a part of our team! Action Target is built around a team of proven executives, skilled engineers and machinists, dedicated sales representatives and tireless customer service technicians. Our team has passionate, knowledgeable and skilled people who are creative and driven to develop innovative new firearms training technology and support in this industry. Now you can be a part of our team by visiting our Careers Page and applying for open positions today! → Visit the Careers Page

Programs Page: We have added a new page devoted to our exclusive Action Target programs. Currently there are two programs, the Brass, Ammo & Firearms Trade-In Program. Check back soon as we will be adding more programs in the near future. → Visit the Programs Page

Online Contact Form: In addition to providing contact information for all of our Territory Managers, we have provided another easy way to contact us – our Online Contact Form. Submit your question, comment, or praise, and we’ll get back to you quickly. →Visit the Online Contact Form

We are incredibly excited about the new changes we have made and we will continue to add more features to ensure the best online experience possible for our customers. If you have any feedback regarding our improved site, we want to hear from you! Simply leave a comment telling us what else you would love to see on our site, what you like about our new design or anything else you want to address.

Action Target Named Official Target of the Scholastic Steel Challenge

For the past two years, Action Target has been the official target supplier for the youth shooting program, Scholastic Steel Challenge (SSC). “We’re very pleased to have Action Target as our official target. Not only have they provided us with an excellent promotional target package that clubs can manage, they are also bringing their 20-plus years of range and target expertise to the aid of coaches and clubs to make sure our kids are competing in a safe and fun environment,” said Scott Moore, director of SSC.

We are one of many companies that play an active role in the success of the Scholastic Steel Challenge event. Other supporters include The National Shooting Sports Foundation (NSSF), Smith & Wesson, and the Outdoor Wire Digital Network—all have provided significant amounts of funding and shooting products in support of this event.

“Action Target is very excited about the Scholastic Steel Challenge and the expansion of the pistol shooting sports it represents. We’re proud to be part of this growing, industry-wide effort to bring new shooters into the world of competition shooting and we look forward to working with ranges and teams all across the country,” said Chad Burdette, Portable Target consultant for Action Target.

Scholastic Steel Challenge Logo

The Scholastic Steel Challenge is a national team-oriented youth shooting program developed by the Steel Challenge Shooting Association (SCSA) and is partly funded by a grant from the National Shooting Sports Foundation. This program is open to young men and women ages 12 to 20 and offers the opportunity for a four person team to compete for the national title in the Action Pistol Discipline of Speed Shooting. The SSC competition is a family sport of “speed steel” designed with an supportive environment taught by trained adult coaches who focus on the safe handling and use of handguns.

The SSC competitive format is based on the Steel Challenge, the nation’s most successful handgun competition. We adapted the competition format to provide an enjoyable, safe, and action packed competition for both beginner and experienced shooters.

Click each link below to view the Scholastic Steel Challenge stage diagrams:

This year, Action Target is offering a discounted steel target package for teams and ranges participating in the program and will provide technical support during the question and answer section of the program’s website. This allows the opportunity for company experts to assist ranges and teams in their efforts to expand shooting opportunities.

If you have questions regarding the target packages offered at discounted rates for SSC affiliates, please contact Chad Burdette at chadb@actiontarget.com for more information.

For more information about the Scholastic Steel Challenge, please visit their website.

Action Target Weekly Newsletter Celebrates One Year Anniversary

On June 3, 2010, Action Target became the only shooting range development company in the world to produce a weekly newsletter, called The Action Target Journal. Accomplishing this challenging task created a new innovative source of information about superior products and special pricing on targets exclusively available to our subscribers, as seen in our ‘Steel Deal’ section.

For the last 52 weeks, without disruption, our newsletter has been published to an ever-growing list of subscribers. After launching our first newsletter, Action Target quickly gained over 15,000 civilian, law enforcement, and military readers. Now at our one year mark, our list of readers has more than doubled.

Action Target NewsletterThe Action Target weekly newsletter has definitely caught the attention of the firearms industry. Despite the many requests to purchase advertising space by industry related companies, firms, and organizations, our readers will never see their advertisements in our newsletters.

“Action Target previously adopted several different forms of a newsletter, but the formats did not fully support the entire world market that makes up the shooting industry. After discussing the matter very candidly with many of our clients, it was obvious there was a need not being met. So, we put together a very ambitious plan for a weekly newsletter that would properly address the items that encompass the aspects of the shooting world desire from Action Target. To date, we have received thousands of positive comments about our weekly newsletter in addition to the hundreds of times it has been republished,” said Chad Burdette, Portable Target sales consultant.

Action Target’s weekly newsletter continues to evolve since its first publication. It went from a static publication to one actively soliciting feedback from our readers. The received feedback resulted in strategic partnerships, as seen with Hufcor and their FlexTact reconfigurable shoot house and Reactive Target System (RTS) for their Self-Healing Targets and economical Mobile Wireless Hit-Counting system.

To subscribe to our weekly newsletter, The Action Target Journal, click here. For Action Target’s full line of products and services, visit our website, www.actiontarget.com. To purchase our products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com .

Action Target Media Contact:

Chad Burdette
chadb@actiontarget.com
3411 S Mountain Vista Parkway
Provo, UT 84606,
Ph: 801-377-8033

AT Hold (Set of 3) for only $150!

AT Hold (Set of 3)

The AT Hold (Set of 3) is this month’s Target of the Month. This package includes three target bases that utilize 1” x 2” strips of wood and provides a superior stable platform for you to mount targets onto. Regularly priced at $199, we are offering this three-pack for only $150 in the month of June..

This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

Enter the code HOLDUP3 when placing your order in the online store for the discount. Only one code per order. There is NO LIMIT on the number of products ordered. Offer cannot be combined with other discounts or specials. Offer expires June 30, 2011.

AT Hostage, Plate Rack & Dueling Tree AR550 for only $1500

As part of our Target of the Month program, Action Target is pleased to announce our ‘Standing Offer’ that starts this June and continues through the end of December 2011. This offer includes our Steel Target Package (AT Hostage, Dueling Tree AR550 & Plate Rack Package) consisting of these three target systems:

PT Hostage

  • AT Hostage (AR550 rifle rated steel)

PT Dueling Tree

  • AT Dueling Tree (AR550 rifle rated steel)

PT Plate Rack

  • AT Plate Rack (only available in AR500 handgun steel)

Normally these three target systems cost about $1800, but through the Newsletter Steel Target Package, you only pay $1,500. To purchase this package, visit our Action Target online store at www.shopactiontarget.com , and enter the coupon code STEELSPECIAL2011 upon checkout. Only one code per order. Offer cannot be combined with other discounts or specials. Offer expires December 31, 2011.

New Target of the Month Program

At Action Target, we know budgets are tighter more than ever right now. We also know that training needs have to continually change to avoid complacency. To help ease the burdens these factors place on the training industry, we are excited to announce our Target of the Month program.

The Target of the Month program offers one of our portable target systems at an unbelievable low price to our newsletter subscribers. The discount price lasts the entire month that the specific product is advertised, so be sure to place your orders early before the month ends. There is NO LIMIT on the number of products ordered.

To kick off this program, we are featuring our PT Hold (Set of 3) Package . This package includes three target bases that utilize 1” x 2” strips of wood and provides a superior stable platform for you to mount targets onto. Regularly priced at $199 for the three-pack, this program allows you to purchase all three PT Holds for $150.

Action Target Hold Plus

This offer is now available through June 30, 2011 at our Action Target online store, www.shopactiontarget.com , by entering the coupon code HOLDUP3 upon checkout.

With this promotional offer changing each month, we also want to announce our ‘Standing Offer’ that starts this June and continues through the end of December 2011. This offer includes our Newsletter Steel Target Package consisting of the following target systems:

  • AT Hostage (AR550 rifle rated steel)
  • AT Dueling Tree (AR550 rifle rated steel)
  • AT Plate Rack (only available in AR500 handgun steel)

When priced individually, these target systems cost about $1800, but through the Newsletter Steel Target Package, you only pay $1,500. To purchase these systems, add the Steel Target Package (AT Hostage, Dueling Tree AR550 & Plate Rack Package) to your shopping cart and enter the coupon code STEELSPECIAL2011 upon checking out to receive your discount.

Action Target Now ISO 9001:2008 Certified

Recently, Action Target underwent a detailed, comprehensive, and rigorous certification process with the International Organization for Standardization (ISO). The ISO is a worldwide network of standardization entities which establish quality management benchmarks for all levels of an organization to adhere.

Kyle Burdette, Action Target’s Vice President of Quality Assurance championed the certification process. He commented, “To demonstrate our ongoing commitment to superior quality and reliability, Action Target is now officially ISO 9001:2008 certified. ISO 9001:2008 is a set of international standards for quality management and quality assurance. This exclusive standard represents an international consensus on good management practices, policies, and procedures that allow us to consistently deliver superior quality products. Because we are registered under ISO 9001:2008, you can take comfort in knowing that your shooting range equipment will be designed and manufactured under its demanding quality standards.”

Considering the rapid growth and expansion of Action Target not only in the USA but internationally as well, it was imperative to achieve the highest level of standardization. Therefore, they strategically embraced the ISO established requirements by addressing these areas of their organization:

  • Business Development
  • Market Development
  • Product Development
  • Policies & Procedures

Action Target is committed to continuous process improvement and excellence. Being ISO 9001: 2008 Certified is just one example of our relentless dedication to being the world leader and preferred choice of the firearms training industry.

Action Target Announces Early Registration for 2011 Law Enforcement Training Camp

Law Enforcement Training

For 20 years, Action Target has hosted one of the most comprehensive training camps for law enforcement in the United States. Law Enforcement Training Camp (LETC) is a week-long curriculum consisting of four eight-hour classes that are taught by world-class firearm instructors.

Law Enforcement TrainingThis year’s LETC provides highly qualified instructors with backgrounds consisting of the Safariland Shooting School, Hoffner’s Training Division, Team Spartan, GLOCK Training, Bill Rogers Shooting School, and the Action Target Academy. Combining high caliber instruction with an effective and comprehensive curriculum makes LETC one of most anticipated events among law enforcement agencies from the U.S. and abroad.

This event creates an opportunity for more hands on practical application of training, idea sharing, the exchange of great stories among advanced trainers and fellow law enforcement officers, and of course, the most trigger time. Each year, those participating in LETC take what they learned and incorporate that knowledge into their existing firearms training programs to help their academy and in-service personnel become more effective.

LETC provides students the opportunity to select a different course to take each day. Some of the courses available this year at LETC are:

  • LETC TrainingHigh Performance Handgun
  • Patrol Rifle/Carbine
  • Ultimate Shotgun
  • Rapid Deployment Patrol Rifle Operator
  • Emergency Medical Response for Firearm Instructors
  • Shoot, Move, & Communicate
  • Glock Armorer
  • Reactive Shooting on Steel for Speed & Accuracy
  • Advanced Practical Handgun
  • Success with Remedial Shooters

LETC

LETC will be held September 12-16, 2011 in Provo, UT. Don’t waste any time! Register by July 31, 2011 and only pay $450 to enjoy a week of shooting and learning from the best law enforcement firearms instructors in the US. Regular admission pricing for LETC begins August 1. Hosting sponsors provide for some scholarships, so please contact your territory managers to see if you qualify.

For more information on LETC, or to take advantage of early registration savings, visit the Training Calendar on our website, or download our information packet and registration form (PDF).

Action Target at the 2011 Bianchi Cup

2011 Bianchi Cup Logo

Action Target is proud to support and sponsor this year’s 2011 MidwayUSA/NRA Bianchi Cup. For the past 25 years, Action Target has sponsored and provided target equipment for firearms competitions across the U.S. and throughout the world. Action Target equipment has been used at the Bianchi Cup for over 20 years and we are proud to be expanding that role and are pleased to continue to support this event.

The Bianchi Cup began as a law enforcement training match in 1979. It was created by former police officer John Bianchi of Bianchi International, the holster manufacturing company. Ray Chapman worked with John and developed this world-class event. Action Target worked with Ray at his facility to provide a target system fit to meet the needs of the cup in the late 80’s. Over the years, this event has brought together shooters from all over the world. Last year’s competitors came from Australia, Canada, Germany, Italy, Japan, New Zealand, Netherlands, Switzerland, and the United States.

The 2011 Bianchi Cup is a competition of speed and accuracy. This year’s awards include the World Famous Silver Bianchi Cup and Division Champion Trophy Cups for the Metallic and Production Division. Class awards are awarded to various categories including High Law Enforcement, High Woman, High Junior, High International, High Newcomer, High Senior, High Grand Senior, High Service, High Semi-Auto, High Revolver, and Aggregate.

The Course of Fire consists of four separate matches:

  • The Practical Event: From the appropriate shooting line, the shooter fires at distances of 10 to 50 yards under varying time limits.
  • The Barricade Event: From within shooting boxes and behind barricades, a shooter fires at targets on either side of the barricade under varying time limits and distances.
  • The Falling Plate Event: From the appropriate shooting line, the shooter fires at 8 inch round steel plates arranged in banks of six at distances of 10 to 25 yards under varying time limits.
  • The Moving Target Event: From within shooting boxes at distances ranging from 10 to 25 yards, the shooter fires at a target moving from left to right, with the target being exposed for only six seconds.

Throughout all matches, competitors shoot from standing and prone positions and are required to shoot with both strong and weak hands at various stages.

The 2011 competition runs from May 25th through May 28th in Columbia, MO. To assist new shooters in their first attempt for the Bianchi Cup, a Newcomer Orientation will be held at the Competitors’ Meeting, also attended by former and current champions and the Match Staff.

To help during these tough economic times, we have instituted a lower entry cost and a “bring a buddy” option. If a competitor brings a friend who has never competed in the Bianchi Cup before, each competitor receives a reduced entry fee. We have also reduced fees for juniors, production firearms, active duty military, and those who register early.

For more information about the 2011 MidwayUSA/NRA Bianchi Cup or to compete, please visit the NRAhq website.