Author: Seth

Removing Roadblocks with the Action Target Academy

In 650 B.C., Archilochus said, “We don’t rise to the level of our expectations; we fall to the level of our training.” Although this saying is thousands of years old, it still holds true today. In a way, it governs Action Target in its training development.

Action Target Academy LogoAction Target developed the Action Target Academy (ATA) to provide world-class firearms and range development training to agencies and individuals throughout the country who have not had the opportunity to train with Action Target Portable Targets. The entire foundation of Action Target’s approach to firearms is embodied in the Action Target Academy. In today’s industry, there are many roadblocks to having successful firearms trainings, but ATA courses examine the challenges facing today’s firearms training requirements, shooting range management issues, and also demonstrates how using modern shooting range equipment helps alleviate roadblocks, creating safe and efficient firearm programs.

Action Target found recent success through their academy. Both the Phoenix Police Department and Maricopa County in Arizona invited Action Target to come and teach some of their firearms instructors. The course gave both law enforcement departments a chance to experience a full line of portable targets under various scenarios that tested and evaluated their combat shooting skills. In addition to learning how Action Target Portable Targets can be used in everything, from basic marksmanship to advance combat tactics, both groups participated in live fire drills, creating a more realistic approach to training. More importantly, they learned how easy designing an effective job-related firearms training scenario can be. ATA realistic training scenarios prepares shooters for the real thing and also allows participants to mirror the psychological response of combat stress, helping them to define how they would engage in real life combat.

Host an Action Target Academy event and learn more about topics such as: the realities of today’s gunfight, qualifications versus training, legal and financial consequences of inadequate training, shooting range design, and equipment. To find out more about removing the obstacles keeping your agency from training as you would fight, please visit: http://www.actiontarget.com/shooting-academy or contact Richard Matthews at richardm@actiontarget.com.

Action Target and the NRA Continue Long-Lasting Relationship

The sport shooting and firearms training industries are always changing, but there is one thing that never has changed and never will – relationship building. Years ago, when Action Target was just getting started in the industry, a friendship was formed between Action Target and Ray Chapman at the Chapman Academy in Missouri. This relationship blessed Action Target for many years. Many people knew Ray Chapman well and understood that he was a passionate and highly intelligent participant in the sports shooting industry and in the discipline of firearms training. He truly improved the industry and his foundation continues to built upon today.

Action Target continues to benefit from its relationship with Ray, along with its relationship with the NRA and continually strives to be a strong supporter of the NRA in return. Today, Action Target’s long-term support with the NRA extends far beyond the annual Bianchi Cup in Columbia Missouri; Action Target also regularly supports the NRA Range Design Committee.

John Joins, Head of the Range Design Committee, has put together a stellar program to provide vital information for a successful project to those who are considering building a range. This program is delivered throughout the country and sells out over and over again. Although the upcoming event in Atlanta is booked for this year, interested parties can visit the NRA website and book a time slot for the San Diego event, which will be held in a few short months. Action Target will be at the conference and will be available to answer any questions that people may have about its products. Be sure to ask one of the Action Target range consultants for a copy of its new book, Commonly Asked Questions in Range Design. This book, which will be available on April 1st, answers many questions commonly asked by individuals trying to build a range, compiling them into an easy-to-read and informative manner.

Action Target makes an effort to be at most of the major trade shows in the law enforcement, military, and consumer industries. Another event it will attend is the annual NRA Annual Meeting and Exhibit Convention held in St. Louis from April 13-15. While there are many things to do while visiting St. Louis–like visiting the Gateway Arch or Cardinal Stadium–the best thing will be attending the conference itself, rubbing shoulders with others, and seeing what’s new on the show floor. The convention gets bigger and better each year and Action Target hopes to see you there!

Remington Wins 2012 Action Target Safety Award at SHOT Show

Now in its sixth year, the Media Day at the Range is the biggest media event in the world for the hunting and shooting industry and Action Target has been a supporter from the beginning. The Action Target Safety Award was created to acknowledge the Media Day exhibitor that fostered the highest level of firearms safety during the shooting event. Receiving the only perfect score among 70 fellow exhibitors, Remington Arms earned this year’s Action Target Top Safety Award.

Tactical Innovations was hired by Media Day at the Range to develop a scorecard and provide eight safety auditors to judge the 70 plus shooting exhibitors. The score was determined by basic safety criteria such as providing hearing and eye protection, controlling ammo, and safe handling of firearms on the firing line. The scorecard also awarded points for higher levels of safety such as posting rules, having a first aid kit at the shooting station, having a shooting coach at the station, and other necessary safety procedures.

Remington Arms was awarded the trophy at the Action Target SHOT Show booth during the first day of SHOT Show 2012. Not only did Remington win the trophy and bragging rights, but they received $3,500 toward next year’s fees. Congratulations to Remington Arms for a job well done!

New Addition to The Action Target Journal

To Our Action Target Journal Readers:

We want to thank each of you for making 2011 a great year for Action Target. Over the last 26 years, Action Target has been proud to provide training equipment for the police, for the military, and for the sport shooting industry as a whole. We are thrilled by the success of our weekly newsletter, The Action Target Journal, which has now kept our law enforcement, military, and the general shooting industry informed for more than a year.

The goal of our weekly newsletter is to inform our loyal readers about the happenings and developments within the firearms industry. Due to the enormous success and participation in our newsletter and to better fulfill the needs of our readers, Action Target is proud to announce that starting March 2012, we will begin publishing two separate Action Target Journal newsletters each week.

Because our readership has grown to cover a diverse group of readers, having two weekly articles allows us to better meet the different needs of a greater number of our readers. One newsletter will focus on law enforcement news and events while the other focuses more on the sport shooting community. Both newsletters will continue to offer Steel Deals and readers are more than welcome to participate in both newsletters. We are confident the additional newsletter will continue to be beneficial in delivering timely and relevant articles to readers.

Again, thank you to everyone who has participated in the newsletter and has offered suggestions and input. We want you to know that we do listen and value your needs and opinions. If you have any comments or feedback regarding our exciting new newsletter addition, please contact us or post your comment to this article.

Sincerely,

Addison Sovine
Co-Founder
Action Target, Inc.

Law and Order (Part Two)

Written by Keith Mehlin

Editor’s Note: This article was originally published on September 2, 2010. Due to the popularity of the article and the number of new subscribers since it originally went out, Action Target has decided to republish this two part series.

(Continued from last week…)A local firm was hired for the design of the range. We simply told them that we wanted indoor/outdoor ranges, how big we wanted them, and that we wanted classrooms large enough to seat 100 students at tables, which could also divide into smaller rooms. They did a tremendous job in laying out a preliminary plan. Both the police department and the sheriff’s department had firearms instructors who had visited an Action Target built range in Utah to observe that design. Those instructors, the sheriff and I sat down with the designers and came up with the final plan.

One of the largest learning curves for me was how to handle the air and lead contamination in the indoor ranges. One of the best decisions we made was to take the advice of Action Target and use a vendor out of Chicago who has been involved in building ranges around the world. The knowledge they brought to the project was invaluable.

One example of their contribution dealt with what came to be the final layout of the range. We had originally wanted a 20 station, 25-yard indoor range, a 10 station, 50-yard outdoor range, and a 5 station, 100-yard outdoor rifle range. During one of the pre-construction meetings, the representative from Careys, which was the range air handling vendor, asked if we normally had more than 10 people doing firearms training at one time. We normally do our training on the shift and do not have more than 6 or 8 officers at one time shooting. He suggested that we put a wall down the center of the indoor range, thus making two 10 station 25 yard ranges. That way we would only have to run one air handling system at a time under normal situations, saving us a tremendous amount of utility money over the long haul. It would also give us another range which gives us more flexibility when we schedule other agencies.

We ended up with a training facility that consists of two, 25 yard 10 station indoor ranges with state of the art Action Target computerized target systems and a 50 yard, 10 station out door range with the same target system. The ranges have outside doors in which we can pull vehicles onto the range or place anything we need to use to train in cover and concealment on the ranges. We were unable to obtain enough money to build the rifle range, however the building was designed so that that range could be added on at a later time.

The facility also has classrooms with removable walls. We can seat 100 students at tables with the walls removed, or have three classrooms that each seat about 35 students. All three classrooms have computers attached to LCD projectors for visual presentations. There is a wireless internet system throughout the entire building. We were able to physically separate the classrooms from the indoor ranges so you have little or no noise from the ranges while you are in the classrooms. We also have a weapons cleaning room with numerous stations. All stations have compressed air available for the cleaning of weapons. There are locker room facilities and a large break room that overlooks the entry way. The outdoor range has a separate control building that is also used for storage. There are bleachers near the outdoor range for times that an instructor needs to get the students together to stress a point or instruct all in a specific technique.

If I could give one piece of advice to those contemplating a new range, that would be to make sure that you have a competent person to oversee the construction of the building. We were quite fortunate to have access to the Council Bluffs Building Superintendent, Dennis Kuhlmann, who oversaw the entire project, from initial planning to the final walk-through. He has extensive experience in new building projects and was an invaluable asset to us during the entire project. Because of his experience and expertise, we avoided a lot of snags and problems as he took care of them with the general contractor, Action Target, and Carey’s.

To be able to work on and be part of a project that gave our officers one of the nicest training facilities in the country was quite satisfying. The range and classrooms have been accepted by both the instructors and the officers who are trained there. Practically all of the agencies in the Omaha metro area have either used the range or toured it and I have not heard one negative comment. I thought for sure that we would hear at least a couple of “you should have done this”, or “you should have done that” comments, but we have not heard one. We held an open house for the public which was very well attended. All of the community members who toured the facility were impressed. It all came together quite nicely and we are quite proud of the facility.

I don’t think that there are any major changes that we would make if we could do it over again. Adding the 100-yard rifle range would be one of course, and I believe that we will add that in the near future. Other than that, we are quite pleased with how the facility turned out. It meets our expectations quite nicely. We now can train regardless of the Iowa winters, do night training at high noon, and still train in inclement weather on the outdoor range. We have state of the art classrooms for other types of training and meetings which are available at all times. Over all we are very pleased and proud to have this training facility for the officers of Southwest Iowa.

Law and Order (Part One)

Written by Keith Mehlin

Editor’s Note: This article was originally published on August 26, 2010. Due to the popularity of the article and the number of new subscribers since it originally went out, Action Target has decided to republish this two part series.

The Council Bluffs Police Department had an outdoor 50 yard range for 30 years plus located near the Council Bluffs Airport. This range was built in a large depression which was protected by dirt berms on all sides, including a wall of dirt approximately 20 feet high behind the target area. Approximately 5 years before the range was closed we had added computer controlled turning targets from Action Target and a two story control tower. The tower was built with the help of the FBI. Our range was built in such a way that we could easily place vehicles, both cruisers and simulated suspect vehicles, and other types of items to simulate cover and concealment on the range, quite easily. We also had a small structure in one corner of the range that we could use as a shooting house.

The Department scheduled four firearms training sessions yearly for all sworn officers, which were integrated with defensive tactics training. Our tactical team would shoot once a month. Having been a firearms instructor and defensive tactics instructor myself, I know that we were consistently providing for our officers realistic training that would mimic as best we could combat situations on the street.

Once we added the computer controlled target system and the control tower, we did not feel that we were lacking anything. At that time we had no patrol rifle policy so the 50 yard range was adequate for our needs. Nor did we have any safety issues for the officers using the range, which at the time was being used by 24 different agencies in the Omaha metro area. We were not getting any rounds coming back at the officers from the berm behind the target area. We had mined the lead some years before and it appeared to us that it did not need to be done again. We also had no liability issues on the range as far as officers using the range. We had not had an accident or serious injury on the range for the 32 years that I have been a police officer here. The only injury that I can recall came from a top strap blowing on a revolver several years ago, and fortunately that injury was not serious. We were under the impression that with the improvements that we had made, we were good to go for at least another 30 years on the range. Little did we know that was about to change very quickly.

Our troubles began in mid summer of 2002. One of the tenants at a hangar claimed that he had heard a deflected round hit the roof of the metal hangar when he was working on his airplane. He went to the city and the police department and demanded that we immediately close the range. We did not close the range but did an investigation and concluded that a deflected round did leave the range and land on the roof. We contacted Action Target, who immediately flew out and inspected the range. They made some recommendations, which were implemented, and we continued to use the range, believing that was an isolated incident and that we had fixed the problem. This did not please the individual whose roof the spent round landed on.

A few months after that, this same individual made another complaint outlining the same circumstances; however, this time he had the spent round as evidence. After a very brief investigation, we were able to determine that the rounds that were being fired on the range that day were not of the same caliber of the spent round that this person offered up as evidence. Again, we thought we were safe and continued to operate the range.

Action Target Law and Order

That all changed a few weeks later when several construction workers, who were working on a building project near the range, reported hearing deflected rounds going over their heads while they were working. I immediately closed the range because of safety concerns. While we will never know exactly how long rounds had been leaving our range, we feel that we became aware of it because of the encroachment upon the range by an airport expansion project and other building projects near the range. Before those projects, we were isolated enough that spent rounds leaving the range was not a recognized problem.

It was at that point we knew that we needed a new range. Not only were we suddenly without a place to train with our firearms, so was 23 other federal, state, and local agencies. I will always remember the feeling of despair when I realized that my officers and many other officers were suddenly without an adequate place to train to defend their lives and the lives of the people they were sworn to defend. We had to build a range.

The questions that we had when we faced up to the task was where to find the money, where to put the range, how big to build it, and what type of range equipment did we want to use. I knew that I wanted to build the best training facility possible for the officers, but I had no idea how to go about it.

Because the city had been caught flat footed with the range suddenly closing without warning, money was definitely the biggest problem. I decided to attack the problem on three fronts: local money, federal money because several federal agencies used the range, and through a local foundation. Early on in the process I came to realize that without more local involvement, the federal and foundation money would not come into play. I contacted Sheriff Jeff Danker, Pottawattamie County Sheriff, the county in which Council Bluffs is located, and we agreed to make this training facility a joint city county venture. After that decision, and jumping through a lot of political and bureaucratic hoops, local, federal and foundation money was obtained for the building of the training facility.

The research and planning stage actually went quicker than I anticipated. We already had a history with Action Target and were pleased with their target equipment and level of service. I had no knowledge of Action Target bullet traps, or any other traps on the market, but I knew that my biggest concern beyond safety was ease and cost of maintenance. After a short amount of research, I thought that Action Target had the corner on the market on ease of maintaining and simplicity of a bullet trap. The decision was made to go with that company for range equipment.

(This article continues in next week’s newsletter)

The Head-Shot Cadence Drill

By Richard Mann

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Gunsite Instructor Il Ling New believes one of the best ways to train with a defensive handgun is to practice head shots at moderate to extended ranges; meaning as far out as 20 yards. At first glance this may seem a bit extreme but consider that if you can consistently and quickly get heads shots at these distances, center punching a troll at between three and five yards should be easy.

The most common way to practice head shots is to draw from the holster and fire a single shot at the head of a target. Action Target’s Steel Hostage Target works great for this because you can use either the square head of the silhouette or the flapper head that will swing from side to side when hit. This flapper target actually adds a new dimension to head shot training that is impossible to achieve just about any other way.

Regardless of the defensive handgun training that you conduct, training to only deliver one round is not tactically sound and does little to advance your skills, especially when working at varying distances. One question firearms instructors often get asked is, “How soon after my first shot should my next shot be?” In other words, students want to know what their shot cadence should be. The answer is, of course, as fast as you can get hits, and this will vary as your ability increases.

With the Action Target Steel Hostage Target you don’t need a shot timer or an instructor telling you you’re shooting too slowly. Since the flapper target swings from side to side based on energy imparted to it by the bullet, the further away the target is, the slower it will flop over to the other side. The time it takes the target to flop lets the shooter recover from recoil and reengage the target at a new location.

This is realistic because it’s doubtful a bad guy will stand still while you are shooting at him and the greater the distance to the target, the more time it will take you to recover and align your sights. This time is matched very well by the flapper target. If you are ready to shoot as soon as it reappears, you’re shooting fast enough and not too fast, if you get a hit.

Here is a simple drill you can use to practice head-shots at varying ranges while fine tuning your shot cadence:

  • Set Action Target Hostage Targets at 5, 15, and 20 yards
  • Start by practicing at each individual distance, engaging the flapper target only
  • After you are consistent at each range, engage all the flapper targets starting with the closest and moving to the furthest, with at least two shots each (more shots at each range are even better if your handgun has a higher capacity).
  • If you only have two Action Target Hostage Targets or limited ammo capacity, place one at 5 yards and the other at 20.

You don’t need a shot timer. Your goal is to engage each flapper target as soon as it reappears. Do this often and you’ll become at-one with your proper shot cadence at near and far ranges. This drill, coupled with the Action Target Steel Hostage Targets, offers a simple mechanical solution to a complex firearms training problem for shooters of all abilities.

To read more from Richard Mann check out his blog Empty Cases, www.empty-cases.com.

Action Target Finding Success at Shot Show 2012

Shot Show 2012 is a huge success so far and Action Target is thrilled to be part of such an important shooting industry event. Whether constructing our larger than life Action Target booth, demonstrating the variety of innovative training solutions and products we offer, or connecting with some of the 60,000 shooters and enthusiasts attending this year’s event, Action Target is enjoying it all.

Media Day at the Range during Shot Show 2012Working with Media Day at the Range in creating and presenting this year’s first Action Target Safety Award has been an amazing opportunity and a success for gun safety. “Using Action Target as an exclusive provider of targets has been key to our success,” said Cory Cannon, of Triple Curl Public Relations and Advertising. “Targets need to be fun to shoot and even more important, safe.”

With Shot Show coming to a close tomorrow, we want to invite everyone who hasn’t had a chance to stop by yet and even those who have already stopped by, to come visit us at booth #10564. Action Target is giving away a great offer to everyone who stops by our booth, so come say “Hi” before this year’s show is over!

Shot Show’s Media Day at the Range Announces Action Target Safety Award

Las Vegas, NV — Media Day at the Range announces its partnership with Action Target to create the 2012 Media Day Safety award. This award will be given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 16, 2012. Each exhibitor will be judged by a panel of safety auditors that will score each exhibitor on their firearms safety practices during the event.

Action Target is a leading global supplier of superior shooting range products, equipment, design, manufacturing, and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology, and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world. “We have been a major supporter of Media Day at the Range for many years and being the sponsor of the 2012 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.

Scoring and grading each exhibitor at the shoot will be based on specific safety criteria of handling firearms, ammunition placement, and maintaining a safe environment at their shooting station. The winning exhibitor will be awarded the Action Target safety award trophy at the Action Target SHOT show, booth (#10564), on Tuesday afternoon January 17th during the show. The safety award winner will also receive $3,500 toward their 2013 SHOT Show Media Day at the Range shooting lane.

In its sixth year, SHOT Show Media Day at the Range will host over 120 exhibitors and over 1000 media members of the hunting and shooting industry. This award will give recognition to that industry member that is an example to all others of the importance of safely demonstrating their products to the media on that day.

For additional information concerning SHOT Show Media Day at the Range, contact:

Media Contacts:

Cory Cannon
801-644-4773
ccannon@triplecurl.com

Cathy Williams
703-587-7142
cathy@cmgmarketingandevents.com.

Action Target Renovates Ohio Indoor Range

Action Target first worked with Ohio State Highway Patrol back in 1999 when we installed our “state of the art” Total Containment Trap. When it was determined the Highway Patrol would renovate the rest of their existing facility in 2011, we were contacted directly by the architect for specifications on the new equipment that would be provided. Because of the quality, performance, and robust nature of our Total Containment Trap, it was the only piece of equipment not removed and replaced in the 2011 renovation. Due to the heavy use of the range, the project was to be completed on an extremely tight time-line with only six weeks of manufacturing time. Action Target acted as a sub-contractor to Williamson Builders Inc. and together completed the tremendous facility in the time required.

This 24 lane, 25 yard indoor range now provides officers a variety of training options, including timed training qualification courses and decision making drills. In addition, the total containment trap system, and tactical baffle layout allow for dynamic cross lane firing and moving and shooting drills, accomplished under the watchful eye of the RSO through our clear ballistic glass stalls. Such dependability, quality, and versatility are completely unique to Action Target’s design. We thank Ohio State Highway Patrol for their continued business and support!

Action Target Gears Up for Shot Show 2011

ATTENTION LAW ENFORCEMENT:

Shot Show 2012 is in a month and Action Target still has meeting times available! The show is going to be held at the Sands Expo Center in Las Vegas, NV and runs from January 17-20, 2012. If you, a member of your department, or other law enforcement professional you know will be attending, it is imperative that we meet! Action Target has two separate booths and meeting rooms for the show. Have us show you some of the latest technology that will help raise the level, quality, and throughput with your firearms training programs.

Action Target at Shot Show 2011We will have our entire sales staff available to discuss our vast product line with you. Our team of sales representatives wants to work with you to understand your training needs. They can quickly discuss our products that will meet your requirements and possibly provide you with a demonstration if the product is in our booth.

Whether you are looking to build a state of the art indoor shooting range, live-fire shoothouse, or simply need some portable steel targets, come see us at the show. Our booths (#10562 & #10564) are located on the 2nd Level of the Sands Expo Center.

To secure a date and time to meet with a member of our team, please make an appointment today. If you do not know your regional representative, please see below to contact a representative today.

Military Contact

Action Target's Military Contact Clay Smith

CLAY SMITH
Managing Director: Military Division
888-377-8033 ext. 142
801-705-9142 Direct
clays@actiontarget.com

Law Enforcement Contacts

ROBB ANDERSON
801-377-8033 ext. 124
801-319-0977 cell
robba@actiontarget.comContact Info for AT Robb Anderson
LAYNE ASHBY
801-377-8033 ext. 143
801-376-3773 cell
laynea@actiontarget.comContact Info for AT Layne Ashby
CHRIS HART
801-377-8033 ext. 149
801-319-1314 cell
chrish@actiontarget.comContact Info for AT Chris Hart
AARON LUDWIG
801-377-8033 ext. 132
801-592-6613 cell
aaronl@actiontarget.comContact Info for AT Aaron Ludwig
MATT BRINKERHOFF
801-377-8033 ext. 130
801-380-8973 cell
mbrink@actiontarget.com
MIKE STILWELL
801-377-8033 ext. 144
801-602-9776 cell
mikes@actiontarget.comContact Info for AT Mike Stilwell
SCOTT DESANTI
509-396-7177
801-854-8863 cell
scottd@actarg.comContact Info for AT Scott Desanti
JASON SNELL
801-377-8033 ext. 158
801-809-6966 cell
jasons@actiontarget.comContact Info for AT Jason Snell
CHAD BURDETTE
(Portable Target and Specialty Sales)

801-377-8033 ext. 113
801-380-9634 cell
chadb@actiontarget.com

Contact Info for AT Chad Burdette

Action Target Announces New Training Schedule

Action Target has met the training needs of law enforcement agencies around the country for more than 26 years. By working closely with agencies in every state, we have been able to enhance our product line to better achieve requirements of firearms programs. With 2012 just around the corner, many departments are experiencing budget cuts…again. Action Target has a solution that provides a balance between providing quality and value-added training while staying fiscally conservative.

Man shooting with PT SwingerAs part of the solution, we will follow a more flexible schedule in the types of courses Action Target Academy will offer to law enforcement. We have also designed new courses that demonstrate effective, yet budget friendly firearms trainings. For example, we will dramatically increase the number of our Portable Steel Target Seminars, which are held at outdoor ranges and taught by some of the best firearm instructors in the country. Some of these expert instructors include Mike Lehner with Safariland Shooting School, John Krupa with Spartan Tactical, Dennis Tueller, Brian Hoffner and Leo Hathway.

Action Target has many training options for you and your department. By hosting one of our Portable Steel Target Seminars at your outdoor range, your department will learn how to effectively train on a budget. While the Action Target Academy is at your range, you can either replenish your existing supply of steel targets or start anew by using the targets provided during the course for next to nothing in cost. For more information about our Portable Steel Target Seminar and the Action Target Academy, please contact Rick Matthews, Director of Training, at richardm@actiontarget.com.

To view upcoming Action Target Academy seminars and trainings, visit our Calendar.

About the Action Target Academy: Established in January of 2004, the Action Target Academy conducts firearms training courses at host locations around the country. The mission of the Action Target Academy is to provide world-class firearms and defense training to law enforcement agencies and individuals who might not have such an opportunity otherwise.

Action Target Academy instructors bring experience, passion and intensity to every class they teach. With detailed lesson plans, instructors help participants document and retain training in order to allow for continual use and skill development. Adding Action Target’s superior line of firearms training equipment and services intensifies range drills and elevates realism to create the ultimate training experience.

Action Target Acquires Law Enforcement Targets

Company’s Customers Now Have One‐Stop Access to On‐Going Range Needs

PROVO, UTAH, Jan 5.—Action Target, Inc., the leading shooting range equipment designer and manufacturer for law enforcement, military, and commercial ranges around the world, announced today the acquisition of Law Enforcement Targets (LET), a designer and full‐service provider of training targets and supplies for military, government agencies, law enforcement, gun clubs and shooting enthusiasts.

“This acquisition provides Action Target customers with direct access to the consumable needs of their ranges—targets,” said Addison Sovine, Executive Vice President and Co‐Founder of Action Target. “Combined with Action Target’s products and 25 years of expertise in building live‐fire training and shooting facilities, we now can give our range customers a unified team to provide full and consistent service for their needs.”

“We are absolutely thrilled to work with true professionals like the folks at Action Target. Their experience, guidance, and commitment to excellence will no doubt help propel LET to even greater heights,” said Brad Ross, General Manager of Law Enforcement Targets, Inc.

Law Enforcement Targets and Action Target will retain their separate brand identities and continue to focus and grow in their separate but related markets. This acquisition enhances Law Enforcement Target’s existing range solutions team which now includes Action Target, Inc., Mancom Systems, and partner company Carey’s Small Arms Range Ventilation.

About Law Enforcement Targets, Inc.

Law Enforcement Targets, Inc. is a designer and full service provider of training targets and supplies for military, government agencies, law enforcement, gun clubs and shooting enthusiasts. Serving loyal customers since 1992, Law Enforcement Targets is based out of Minneapolis, MN. Law Enforcement Targets is continuously working to offer the best targets, training tools and safety accessories.

About Action Target, Inc.

For over 25 years, Action Target has been the dominant force in shooting range equipment design and manufacturing for law enforcement, military, and commercial ranges around the world. Action Target is a privately owned business headquartered about 40 miles south of Salt Lake City in Provo, Utah. Unlike many in the industry, Action Target engineers, manufactures, and installs all of its own products. This unique start‐to‐finish approach gives Action Target significantly better control over the quality of their products.

Action Target Completes Build for Jay Henges Range in MO

In 1937, the Missouri Constitutional Amendment created the Missouri Department of Conservation (MDC) to “restore, conserve, and regulate Missouri’s over-stressed fisheries, forests, and wildlife populations.” The MDC administers more than 975,000 acres and maintains five staffed shooting ranges, along with more than 70 unstaffed ranges. These ranges experience tremendous use from Missouri locals, many who are active sportsmen and hunters.

One of the most visited of these staffed ranges is the Jay Henges range in High Ridge, MO, located outside St. Louis. Range Supervisor Jake Hindman estimates that the range, which opened in 1994, receives 20,000 shooters each year. This continual high volume of fire led to maintenance and containment concerns regarding the inevitable lead remediation on the dirt berms. These concerns caused the Department of Conservation to decide it was time to invest in a “Total Containment Range” to eliminate costly lead clean up and maintenance while ensuring that no fired bullets left the shooing range.

The solution was Action Target’s Total Containment Trap (TCT) – Version 4. Some features of the TCT include:

  • Complete access into deceleration chamber
  • Modular chamber plates which require no cutting or welding – all parts bolt together.
  • All rounds fired are captured and guided into the deceleration chamber to expend their remaining energy as they harmlessly drop into a sealed collection system for recycling.

The Jay Henges Total Containment Trap measures 160 ft. wide with 20 shooting positions designed for heavy rifle use from the 100 yard firing line. The trap also features a unique self-supported engineered boom system that integrates into the frame of the bullet trap chambers, creating a support to the upper bullet trap plates without the need for a stand-alone truss system.

In late 2010, the Jay Henges range reopened, showcasing their new look with full concrete walkways, target holders, a bullet trap, and overhead baffles. Action Target would like to congratulate MDC on completing 75 years of public service and for their example in leading the way towards safe outdoor education by providing top notch facilities for citizens throughout the State of Missouri. Many thanks also to Action Target Midwest Range Consultant Chris Hart and Project Manager Brian Sanders for a seamless transition to the new bullet trap.

To read more about the Jay Henges Shooting Range visit http://mdc.mo.gov/regions/st-louis/jay-henges-shooting-range.

Tactical Training Tips: Key Points for Instructors & Shooters

By Jeffrey Denning

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Action Target hosted their 20th Law Enforcement Training Camp earlier this year. While pondering some of the unfortunate recent tragedies that have struck the law enforcement community nationwide — including a higher percentage of lethal attacks against police officers as well as the accidental shooting death of a 24-year-old corrections officer — I thought I’d offer some tactical tips to law enforcement training instructors.

Now, although this piece mentions officers and may be geared towards law enforcement in general, all the points can most definitely apply to the tactical shooting community as a whole. Here’s my advice:

Repetition is the law of learning. The more students accurately perform a variety of techniques, the more comfortable they will become. Tactical training drills allow officers to develop individual skill and assist in building muscle memory.

Muscle memory is a kinesthetic phenomenon whereby specific muscular patterns and movements become ingrained. When movements are repeated over and over, eventually these movements can be performed without conscious effort.

Under such extreme stress, cognitive ability is diminished and thought process is narrowed acutely. When facing the stress of lethal confrontation, officers should not have to think about basic weapons manipulation or marksmanship fundamentals; if they have to think about these basic fundamentals under stress, their chances for losing increase.

On the other hand, regular practice and difficult, realistic, and challenging drills will increase survivability. Repetitive training, therefore, is vitally important when considering survival and life-saving tactical techniques.

As with any type of improvement, officers can never increase their ability unless they fail on occasion. No person can develop unless they try something new and push themselves to the limits. Failure or imperfection on a specific technique or drill is likely to occur. The idea is to have officers meet successes. Small improvements provide satisfaction which, in turn, buoys individual esteem and maintains interest and encourages persistence.

As a training instructor, here are some of the key points to remember during every range training opportunity or any tactical firearms training period.

1) Individuals that are considered “experts” in their chosen field are extremely good at the fundamentals. Focusing on the basics is a positive thing. On occasion, give students something fun too. No one wants to be bored at the range.

2) When training, it is important to remember the end goal: preparing for lethal confrontations. In order to maximize training, (a) the individual shooter should envision that each and every shot during the tactical evolution is, in reality, a lethal force situation; and (b) trainers should mimic real world events. For instance, in my last custom tailored Patrol Rifle Course, I had police officers wear the same Active Shooter go-bag that they carry in their squad cars. I had them reload from that pouch. The feedback was positive, mostly because the training mimicked real circumstances. In short, train as you fight. Don’t say, “In reality we’d do this but we’re not going to train like that.” That’s cheating yourself and your team of valuable training! Cheating or foregoing reality will get someone hurt or killed in the long run.

3) Give students several tools to fill up their tactical toolbox, but focus on what will work best. Remember, it’s not a good tactic if it doesn’t work well (a) on the move, (b) in low-light, or (c) under stress.

4) Start out slowly. Speed will come in time. Or, perhaps once you’ve done some drills at full speed, slow down to quarter or half speed until techniques are perfected, then speed back up.

5) Weapons handling skills can increase dramatically without ever shooting a single round. Dry and/or dummy round training periods are extremely helpful and are all too often overlooked. The nice thing about that is the price is right. With the budget crunch, remember, weapons handling skills doesn’t mean you have to shoot a lot of rounds. In fact, dummy rounds work wonders.

6) Firearms are inherently dangerous. Safety briefings and safety are occasionally thought of as the same thing; we’ve said it and we’ve heard it said a thousand times. Unfortunately, it’s under that premise when accidents happen. Don’t think it will never happen here. Creating an atmosphere where everyone’s comfortable enough to say, “Watch your muzzle” or “Get your finger off the trigger,” is essential. No egos among the instructors or the students. Remember, always keep safety first.

Use these tips for a safer, and more effective, training environment and continue to hone your skills and keep adding to your tactical toolbox.

About Jeffrey Denning

Jeffrey Denning is a former SWAT team leader, security contractor, undercover Federal Air Marshal, and Iraqi War Vet. He is the founder of Warrior SOS and writes tactical articles for Guns.com.

AT Hostage for only $225!

PT HostageDuring the entire month of December, we are offering our AT Hostage for only $225 as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

Enter the code PTH2011AR550 when placing your order in the online store for the discount. Only one code per order. There is NO LIMIT on the number of products ordered. Offer cannot be combined with other discounts or specials. Offer expires December 31, 2011.

Range Project Spotlight: New Range In Pinellas County, Florida

The Pinellas County Sheriff’s Office will soon train in their new state-of-the-art outdoor baffled firing range. This new range includes Action Target’s high quality outdoor Total Containment Trap with a Screw Conveyor collection method. Both innovative systems make recycling much easier by catching all fired bullets in one 55 gallon barrel.

The new outdoor baffled firing range has a variety of tactical target systems, creating a multitude of training scenarios and environments that increase the range’s ability to do more than simply “qualifying” police officers.

Both ranges at the Pinellas County Sherriff’s Office include the follow training equipment and scenarios:

  • Running Targets—Essential for training since real-life threats do not stand still
  • Turning Targets—Used to create training environments promoting quick decision-making on how and when to take the shot
  • Multiple Threats—Programming “multiple adversaries” into gun fights and combat courses enhances training beyond single threat scenarios

Each training technique and target system is controlled by SmartRange—a computer software system that allows replication of “real world” scenarios. When engaging in a gun fight, officers experience several physiological changes to their bodies. Training in these realistic scenarios replicates this type of stress to help the officers learn how to handle it in a way that is safe and successful. When the moment does arise to put their training into action, they will have already learned how to more effectively manage their stress during action.

The range design includes input from Lt. Pupke (Pinellas County Sheriff), Lt. Littlejohn, Sgt. Chaisson, and Action Target. Everyone involved is pleased with the results of this fine training center. Action Target hopes to hold a training seminar at the range this coming spring, inviting local agencies to come and enjoy some great training on some great equipment.

We are proud of the foresight and planning done by Pinellas County, their leadership, their officers, and the citizens they serve. Thanks to the efforts of this agency, the Pinellas County Sheriff’s Office is now ready for anything the future holds for their department, putting the Action Target motto into action: “Better Equipped, Better Prepared.”

Action Target Holds Successful LETC 2011

Law Enforcement Training Camp (LETC) 2011 was a recent success for Action Target and we’d like to thank all who helped and attended this unique training experience. Here’s what some of the attendees had to say about it:

Dear Rick,

Please accept this letter of appreciation to all of the Action Target staff and instructors for their efforts in making LETC 2011 a huge success. This was the second LETC that I have attended and I was equally impressed with this one as much as I was with the first one I attended in 2010. The professionalism of the instructors, the level of instruction, the use of state of the art target systems, the coordination of training, and events made for a superior training and networking environment. I highly recommend LETC for a unique and truly outstanding training experience.

Sincerely,

Robert Kelly Wells
Training Sergeant
Teton County Sheriff’s Office, WY

Dear Action Target,

In September, I had the opportunity to attend the best firearms training of my Law Enforcement career. I participated in the 2011 Law Enforcement Training Camp at Action Target in Provo, Utah. I found the entire process, from registration to range time, was put together by a very professionally run organization. Each and every time I sent an email or made a phone call, I received a quick and informative answer. If the person I needed to contact was not available, I was put in touch with another person who was ready and able to answer my questions.

I was provided with all the maps and directions I needed to find my way to Action Target, the hotel, and the range. I called Action Target to advise them I was running late for registration and was told not to worry—someone would be there. I can say I was truly impressed with the high level of professionalism exhibited by all of the Action Target staff I encountered. Your company is an organization which treats its customers like family. I will never forget the warm, friendly service I received from Action Target.

The firearms training and range were excellent. I have been a firearms instructor since 1984 and trained with some outstanding trainers. I felt that we as shooters were treated as equals to the instructors and not as trainees. I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor. In less than a month I was back on the range with my officers teaching them some of the skills I learned at LETC. Overall their scores came up and I could see a difference between this shoot and their last shoot. I will continue to use the skills I learned from LETC to bring up the skill level of those I instruct. I recommend LETC to all of the shooters in my Department. I am already making plans to attend LETC 2012. I am in the process of getting approval for the purchase of Action Target steel targets to improve the firearms instruction I provide to my Department.

In closing, I would like to thank the Action Target family for all of the things you do to assist our Nation’s Police and Military in their chosen profession. The training and equipment you provide us is first rate. You may never know, but I can tell you that your training and equipment will and has saved the lives of our American heroes. In doing so, you have made yourselves heroes as well. Thank you again for your products and training; you help keep us safe.

Respectfully Submitted,

J. C. Boylan #26
Range Master
Maricopa County Community College District, AZ

Dear Mr. Matthews,

My name is Juan Lopez and I have been a law enforcement officer for 15 years. During my tenure as a police officer, I have carried the position of range instructor and department armorer. I recently had the pleasure of attending the September 2011 LETC Conference in Provo, Utah. I would like to take a moment to personally thank you and the Action Target staff for hosting such a phenomenal conference. This was my first time to your facility and I commend your staff for their dedication and passion. One of the things that impressed me was how your staff’s operating skills added to their expertise. Their commitment was very visible. The intensity of the conference was welcomed and it was a true privilege to be amongst the world’s best instructors in the business. I can see why your reputation of being one of very few companies out there to teach one of the most comprehensive training camps in the United States holds to be very true. The training was beyond thorough, your staff’s hospitality was over the top, and this training was hands down the most bang for your buck! The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream. My only question to you is when and how early can I register for attending the 2012 LETC?

Sincerely,

Juan Lopez
Detective
Commerce City, CO

Rick Matthews,

I’m writing to commend Action Target on the outstanding experience provided at the 2011 LETC.

Action Target has created an outstanding training environment supported by the commitment, energy, and skills of both the instructors and students. As a student and instructor in 2011, LETC is the training highlight of my 26-year policing career.

Congratulations and well done.

S/Sgt. Mark Horsley
Patrol District 2

Vancouver, WA

911 Commemorative Logo for LETCThanks again to everyone who participated in and helped make LETC 2011 a success! It is sincerely our privilege and honor to be able to work with the most dedicated, selfless, and hard-working members of the law enforcement community each year.

LETC 2012 will be held again in Provo, UT from September 10-14, 2012. Visit our Action Target Academy Calendar page to learn more about next year’s event, download our information brochure with more information, and read about the other types of trainings and seminars that the Action Target Academy will be holding throughout the country in 2012.

Controlled Pairs, Double Taps, or 6-Shot Rhythm?

by Jeffrey Denning

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

The phrase “The shot heard around the world” refers to the single gunshot that began the battle of Lexington and Concord of the American Revolutionary War. In historic times, rifles could only shoot one round at a time. As time progressed, John Moses Browning and other inspired gunsmiths drastically changed the weapons in modern gun fighting by designing firearms capable of semi- and fully-automatic shooting. Today however, most shooters and firearms trainers continue shooting only two rounds at a time.

This type of culture asks the questions: Why and how did this phenomenon occur, and secondly, why pause in the middle of a gun fight? How is it that we’ve arrived at this point? Does it matter? This two-shot-only practice has been around for decades.

We’ve programmed ourselves to let the majority of our multiple shot drills be only controlled pairs or double taps-hammers accelerated pairs. Why? Examining the history of this trend is not as important as outlining the pros and cons and what we should do to improve, right?

So here it goes.

The usual tactical axiom states, “One hit is better than ten misses.” Which means, two shots are better than one, but why not three, four, or five shots?

Innovative Training Solution AutoPopperMany people have survived getting shot multiple times. The cliché “one shot, one kill” should be discarded from the war-fighter lexicon. This is especially the case for gun rounds, but also true with most every caliber of long gun used for close-quarters engagements.

So, how can we change our thinking and training?

Utilizing Action Target’s innovative Pepper Popper target is a great place to start. This target allows a shooter to shoot three, four, or even five shots as quickly as possible before the target falls. Adjusting the tension allows you to make the most of every shot as you train. Since most engagements are close in range, place this target within the distance Action Target recommends to ensure a realistic handgun training scenario.

For long guns training, try the new RTS Self-Healing Reactive Target . It is important to keep your shots fast, your groups tight, and have good balance with an aggressive stance as you fire three, four, or more shots at a time. Training with the RTS Self-Healing Reactive Target is a fun experience that mimics how many rounds you should take in real-world lethal encounters.

Action Target Hold PlusOne of the most enjoyable drills for me personally is a six-shot rhythm drill with my handgun. I use paper targets on my AT Hold target stands, and attempt really tight shot groups as rapidly as I can. Usually, I practice from 5-7 yards.

When using iron sights, try to get a flash-sight picture—where the front sight isn’t in perfect alignment, but slightly bobbles around in the rear sight. If you’re close enough to the target and have a smooth trigger, you’ll hit your target. Also, when you’re doing these drills, shoot as fast as you can.

We have come a long way since the ancient wars of the past. We must remember that if we want to win—keep shooting. The briefest remedy to survive and win any gunfight is to shoot faster and more accurately than the threat(s).

Until next time, continue to hone your skills and keep adding to your tactical toolbox.

About Jeffrey Denning

Jeffrey Denning is a former SWAT team leader, security contractor, undercover Federal Air Marshal, and Iraqi War Vet. He is the founder of Warrior SOS and writes tactical articles for Guns.com.

Discounted RTS Hit Counting System

During the entire month of November, we are offering our RTS Hit Counting System (Full Package) , designed for nine lanes, at a discounted price as part of our Target of the Month program. This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

Enter the code FULL2011RTS when placing your order in the online store for the discount. Only one code per order. There is NO LIMIT on the number of products ordered. Offer cannot be combined with other discounts or specials. Offer expires November 30, 2011.

Regular Package Price: $4,826
November’s Price $3,799

New ATI Accessories in Time for Holiday Season

Action Target recently unveiled four new accessory products that are now available in the online store. In addition to purchasing each accessory separately, an Accessory Package is also available which includes all four products at a discounted price, just in time for the holiday season.

AT Drop Pouch: The AT Drop Pouch is a great range tool to hold your magazines, rounds, and even a water bottle. The pouch includes a bungee cord closure and a Velcro flap to secure contents. A reinforced 1/2″ hole at the bottom allows any unwanted debris or water to drain out. This pouch can mount to any belt or rig for easy access. Read More →

AT Gun Case: The AT Gun Case is fully padded and can hold one handgun and five magazines. The dual padded inside zipper pocket and the lockable zipper slides add additional safety and protection. The reinforced carry handles provide an extra convenience when transporting your firearm. There is an outer Velcro piece for adding patches. Read More →

AT Shooter Bag: This shooter bag is made from durable, heavy-duty nylon and features nine total pockets (including a large central pocket), seven magazine compartments in the outer zip front pocket, a removable carrying strap that clips to two chrome plated steel D-rings for quick attachment, an external ID pocket, and full wrap-around nylon handles. Read More →

AT Utility Tool: This multi-functioning utility tool includes a can opener, a bottle opener, wire cutters, one two-inch ruler, a standard-sized flat head screwdriver, a small flat head screwdriver, a Phillips screwdriver, a mini saw, a knife, one two-sided file, regular pliers, and needle nose pliers. The utility tool also comes with a nylon case for easy carrying. Read More →

Accessories Bundle*: Christmas is just around the corner, so Action Target is offering a holiday special. This Accessories Bundle includes an AT Shooter Bag, AT Drop Pouch, AT Gun Case, and AT Utility Knife for just $75.00 $64.95, including shipping and handling. *Quantities are limited. Free shipping and handling only applies to orders placed before 12/02/11 Read More →

Visit www.shopactiontarget.com or www.actiontarget.com today to purchase your Action Target accessories in time for the holiday season.

Shooting Steel Targets (Part 3)

*Note: This is the last segment of our three-part series entitled “Shooting Steel Targets.” Part One was published in September and Part Two was published in early October in the Action Target Journal.

Many people are hesitant to shoot on steel targets because of bad experiences they have heard of, been the victim of, or witnessed. Over the years, Action Target has been approached time and again by those who have access to steel, welding equipment, and the ability to shoot on their property. Each and every time we hear similar scenarios: I cut up this piece of steel [usually 1″ thick or greater] to use as a target. It should stop the bullets, but they either go right through it or cause unsafe ricochet and splatter.”

That would make anyone a little skeptical to shoot on steel, wouldn’t it?

So, as we publish the concluding segment of information dedicated to shooting portable steel targets, it is vital to include some facts about steel. We have included some information about what steel actually is, the hardness and quality associated with different ratings of steel, and some truths about steel that affect safety.

With more and more companies and individuals manufacturing steel targets, the water has become increasingly muddy where accurate information is concerned. With technical data provided by the American Iron and Steel Institute in Washington D.C., this report is designed to cut through the recent hype and establish a basis of fact for accurate evaluation and comparison.

What is Steel?

Steel is an alloy metal composed of iron and varying amounts of carbon and/or other elements such as chromium, nickel, tungsten, manganese, and so on. Steel with specific properties and characteristics is created by adjusting the overall chemical composition or by altering the various production processes such as rolling, finishing, and heat treatment. Because each of these factors can be modified, there is potentially no limit to the number of different steel recipes that can be created. Currently, there are over 3,000 cataloged grades or chemical compositions of steel available. Steel can utilize a wide variety of alloying elements and heat treatments to develop the most desirable combination of properties.

Steel Hardness and Quality

For steel targets to be functional and safe, they should be made of high-quality through hardened steel that has a minimum Brinell hardness number (BHN) of at least 500. The steel must also provide sufficient strength, toughness, and impact resistance. The Brinell hardness test depends upon the resistance offered to the penetration of a carbide steel ball (1.6 mm diameter) when subjected to a weight of 12.6 kg. The resulting hardness value is computed as the ratio of the applied load to the area of the indentation produced. This test is accepted as a worldwide standard for measuring the hardness of steel.

Truth: There are Two Factors that Affect the Hardness of Steel

The first is the amount of carbon and other alloying elements in its chemical composition, and the second is the manner in which the heating and cooling of the steel is manipulated. These factors are determined at the most fundamental level and affect the finished steel as a whole.

Truth: Steel Hardness Is a Critical Safety Issue

The hardness of the steel is so critical because only a smooth surface will generate predictable splatter patterns. Steel that is not sufficiently hard can develop pits, craters, dimples, and other hazardous deformations. When a bullet hits one of these deformations, it is impossible to predict where the splatter will go, thereby creating an unacceptable training environment.

There are many steel mills located around the world, but only a select few are able to produce steel that is hard enough and of sufficient quality to be safely used for steel targets. HARDOX / SSAB, Bethlehem-Lucas, Oregon Steel Mills, and NKK are major producers of such steel. Each of these companies may have minor proprietary differences in their production methods, but they all must make sheets of hard steel in essentially the same way.

Nevertheless, some suppliers of targets and shooting range equipment attempt to muddy the water and create perceived differences in steel quality where none exist. One particularly misleading claim refers to AR steel as “surface hardened” only. We state the following with all possible force:

Despite the inaccurate claims, AR steel is NOT surface hardened. It is through hardened. Witness the quotes listed below from steel suppliers around the country.

  • Heflin Steel: “Heflin REM 500 abrasion resistant plate is a premium grade wear plate, ideal for extreme abrasion coupled with resistance to impact. REM 500 plate is through hardened up to a 3″ thickness for maximum hardness and abrasion resistance.” (Source: http://www.escocorp.com/heflin_steel/wear/materials.html)

Note: These companies are steel suppliers, not manufacturers or producers. They buy steel from the actual manufacturers like HARDOX / SSAB, and then re-sell it to their own customers.

Action Target uses only high-quality, through hardened steel with a Brinell hardness rating of at least 500, and we use it in every one of our ballistic steel products.

Be careful not to get caught up in the “more is better” mindset. Just because a Brinell hardness number (BHN) of 500 or 550 is good, it does not mean a rating of 700 is better. While you must use steel that is hard enough for the task, going overboard only impacts your checkbook and not the product.

For more information on portable steel targets, Action Target has created one of the most comprehensive documents on the subject. The Action Target Steel Resource Guide (PDF) provides details on the properties of steel, how they relate to steel targets, and why they are important and so much more.

If you are looking for information about a specific target, visit our Portable Targets page of our website.

Action Target Becomes an NSSF Voting Member

Action Target is proud to announce its recent acceptance as a voting member of the National Shooting Sports Foundation (NSSF).

Founded over 25 years ago, Action Target began with two high school friends working out of their garage. Today, Action Target has become the world’s largest shooting range equipment manufacturer.

Holding more than 40 patents, Action Target has steadily increased its inventory to include over 4,000 products. In addition to manufacturing, Action Target also designs, delivers, and installs indoor and outdoor range equipment throughout the world. Action Target is the preferred choice for the firearms training programs of US & international commercial/sport shooters, law enforcement, military, Special Forces groups, and tactical training schools.

Action Target is honored to be accepted as a voting member by the NSSF’s Board of Directors. It is our pledge to assist in the NSSF’s ongoing mission to promote, protect, and preserve both the shooting industry and the heritage we all share. As private ownership of firearms increases, the need for safe facilities to practice shooting has become crucial. Action Target and the NSSF will work together to enhance the presence of commercial shooting ranges in the USA while supporting the many programs they offer.

About the NSSF

Following a series of industry meetings in the late 1950’s—sponsored by Field & Stream Magazine—the National Shooting Sports Foundation (NSSF) was chartered in 1961 to promote a better understanding of and a greater participation in hunting and shooting sports.

In 1963, the Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) merged its promotional arm into the NSSF enabling the foundation to expand its efforts and establish its own headquarters in Riverside, CT.

Recognizing the growing urbanization of America, NSSF first sought to build public awareness of the sportsman’s role in conservation and their contributions to wildlife management through landmark efforts such as the annual National Hunting and Fishing Day, established in 1973.

Over the years, the foundation has continued its public outreach efforts while also developing a wide array of programs to encourage new and added participation in hunting and target shooting sports. In the early 1980’s, NSSF was at the forefront of promoting the then-new sport of sporting clays and generating widespread publicity for shooting games of all kinds. An example was the 1988 “Sportsman’s Team Challenge”—the first made-for-TV shooting competition appearing on ESPN, which continued through the 1990’s.

Over the past several decades, NSSF has greatly expanded its efforts to strengthen hunting and shooting sports traditions through nationally based efforts such as STEP OUTSIDE, the Families Afield initiative, First Shots, and the Hunting Heritage Partnership, which provides grants to state wildlife agencies for programs that improve access and opportunity.

Since its inception, NSSF has been a leader in building opportunities so future generations can continue to enjoy hunting and shooting sports. NSSF is a major supporter of the nation’s youth shooting programs and has created its own programs such as the Scholastic Clay Target Program along with other similar efforts at the collegiate level.

Firearms safety education has also been a fundamental mission of NSSF throughout its history. Over the years, the foundation has distributed millions of safety brochures and delivered safety messages through television, radio, and print media outlets. Initiated in 1999, NSSF’s Project ChildSafe has distributed more than 35 million firearm safety kits throughout all 50 states.

The NSSF is actively engaged in representing its members in respect to key legal, regulatory, and legislative issues through its Government Relations division.

Since 1979, critical funding for NSSF’s many programs and activities has come from the NSSF-owned industry trade show, SHOT Show. From an inaugural event of only 50,000 square feet of exhibit space, the show has grown to some 700,000 square feet of exhibit space today and is the largest trade exposition of its kind in the world.

NSSF’s foundation represents the broad scope of the hunting and shooting sports industry. Members include manufacturers of sporting firearms, ammunition, a wide array of accessories, and equipment manufacturers as well as distributors, retailers, shooting ranges, and many other companies and organizations in the hunting and shooting sports community. Today’s membership includes more than 5,500 companies and organizations.

Shooting Steel Targets (Part 2)

*Note: This is the second of a three-part series entitled “Shooting Steel Targets.” Part One was published in the Action Target Journal in September and Part Three was published in October.

Action Target produces the finest and most sought after portable steel targets in the world. As a world leader for shooting range development, our steel targets have been developed in conjunction with law enforcement and the US Military for the last 26 years. As a result, our steel targets are among the safest around, which allows you to predict splatter patterns and ricochet. We do not allow any exposed bolts or brackets on the shooting surfaces. This is a limitation to many designs, but the result is the safest possible steel target available.

Why are portable steel targets important?

Instant feedback reinforces positive behavior and programs muscle memory. Just like hitting a baseball, your body subconsciously remembers how to orchestrate all the variables required for a successful shot. If you do not get instant feedback, your mind and body are not able to accurately correlate which variables produce positive results, and which produce negative results. The more senses you involve in the process, the more powerful and more rapid the conditioning becomes.

Sight

The target shouldAction Target 3-D Targets bounce, spin, rock, wobble, explode, fall, or give some other visual indicator when hit. High contrast paint on a shooting surface will increase visual feedback, but paint must be reapplied frequently. Paint can also be used to reduce visibility if desired.

Targets do not have to be made of steel to provide visual feedback. Plastic can provide some of the same effects, and cardboard targets can be equipped with various types of hit sensors. Balloons by themselves can be simple reactive targets, and they become even more effective when used with a three dimensional cardboard torso like our reactive 3D Target .

Sound

Steel is required for a target to produce a “gong” sound when hit. The size and thickness of the steel will affect the quality of the sound produced, as will the method by which the target is mounted or suspended. If the target is mounted so it is not too restricted and can move when hit, the gong will be louder and more effective. Although quality steel targets will cost more upfront, the savings in training time and ongoing cardboard and paper target replacement will more than pay for your original investment.

Shoot More, Waste Less Time

Action Target Evil Roy Practice TargetIn addition to providing effective visible and audible indicators when hit, steel targets greatly enhance the steel efficiency of your training as well. Instead of changing out paper or cardboard targets, you can spend more time actually shooting. The 30 or so minutes you save each day really add up over the course of a year, especially if you are working with a large department.

If You Build It, They Will Come

A final benefit of reactive targets is the pure entertainment factor. This may seem frivolous, but it can provide an enormous benefit to your training program. Would you rather shoot holes in paper all day, or would you rather participate in tactical shooting scenarios that involve movement, communication, and targets that drop, fall, spin, dodge, and charge you? The more enjoyable the training process is, the more often people will come to the range.

If you are looking for information about a specific target, visit our Portable Targets page of our website.

AT Swinger for Only $175

Action Target SwingerDuring the entire month of October, we are offering our AT Swinger for only $175 as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

Enter the code OCTSWINGER when placing your order in the online store for the discount. Only one code per order. There is NO LIMIT on the number of products ordered. Offer cannot be combined with other discounts or specials. Offer expires October 31, 2011.