Action Target at SHOT Show

Yesterday was the very last day of SHOT Show 2014. It’s been a fun and eventful four days with range days, banquets, client meetings, new products, and plenty of giveaways. As it’s coming to a close, we’d like to thank everyone who stopped by. To those who weren’t able to make it, we hope to see you next year. Here’s a quick look at what happened for Action Target during SHOT Show 2014.

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Action Target has been the official steel target of Industry Days at the Range (formerly Media Day at the Range) for several years and has donated more than 200 targets to SHOT Show to host the event. Each exhibitor is given a number of targets to use when demonstrating their firearms. Many bays were also equipped with paper and cardboard targets from Action Target’s subsidiary Law Enforcement Targets which is the official paper target of Industry Days at the Range.

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Industry Days at the Range was a huge success in its first year as a two-day event. Members of the media were invited to the first day, and buyers were allowed to come on the second day to try out various firearms and systems.

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The Action Target Industry Days at the Range Safety Award was presented to Adcore for the extra precautions they took to ensure every person who shot on their bay was fully briefed on range rules, emergency precautions, and gun etiquette. They also had eight combat medics on hand in case of an injury. In addition to the award, Adcore received credit toward the cost of next year’s spot at Industry Days at the Range.

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Action Target went all out this year with a huge two-story booth that reached nearly 25 feet up tall.

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One section of the booth included a shooting stall and target retriever setup featuring new stall designs from Action Target and innovative target retrievers from Action Target subsidiary Mancom Manufacturing. Current and potential clients were able to get a hands-on feel for what their own first-class shooting ranges could be with actual working equipment.

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The first floor of the booth included TVs with education videos, places to sit and talk as well as a full wall of past performance examples.

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The top floor of the booth included meeting areas where Action Target’s shooting range consultants could talk with their clients and discuss plans. A drafter was present in the booth to create custom range drawings there at the show allowing potential range owners to walk away feeling that their projects are one step closer to a reality.

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The Action Target portable targets booth was just a stone’s throw away from the corporate Action Target booth. This year’s focus was on signing up dealers with the added benefit of free shipping for any order made at the show. The booth also featured a new pneumatic military target system and a sneak peek at the upcoming Action Target Military Strong steel target line.

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The portable targets booth was hard to miss with giant cutouts of a shooter and PT Plate Rack extending beyond the 12′ backdrop. Several friends dropped by including Randi Rogers, Evil Roy, Razor Dobbs, Texas Triggers, Rob Leatham, Fateofdestinee, Panteao Productions, and the Firearms Radio Network.

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Law Enforcement Targets had a strong presence at the show with plenty of steel targets and a full rack of paper and cardboard targets.

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Corporate partner Ti Training had a prominent position in the Law Enforcement Targets booth where they showed off their simulated training system that allows users to use real firearms that have been modified with a laser and compressed air system for realistic recoil.

Thank you to all of our friends and especially the NSSF for putting on yet another fantastic SHOT Show.

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