The NSSF Gives Five-Star Range Rating To Shooters World of Florida

Florida’s Shooters World Earns
NSSF Five-Star Range Rating


NEWTOWN, Conn. – The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is pleased to announce that Shooters World has been recognized with the association’s Five-Star range rating. This is the first range in Florida to receive a star rating under NSSF’s revised evaluation system launched in 2016.

Shooters World is said to be the largest combination retail store, indoor firing range and firearms training center in the State of Florida with a footprint encompassing more than 62,000 square feet. Operating seven days a week, the shooting facility includes 27 pistol range lanes, and seven 100-yard rifle range lanes, all of which can handle .50-caliber fire and can be used for Shooters World’s many training programs. Customers can take advantage of everything from curriculums developed specifically for junior shooters and women to concealed carry, hunter safety and advanced skills classes. A generous rental gun program and an expansive retail center support the range and provide a complete shopping and entertainment experience to a steady stream of recreational firearms owners – from beginner to expert – serving the entire densely populated Tampa Bay metro area.

“We were certainly impressed with Shooters World when we awarded it our Five-Star rating under our original program,” said Zach Snow, NSSF Director, Range Services. “To say that we were wowed with what they’ve done since that first recognition under our previous rating program would be an understatement. This company’s team of professionals has demonstrated it is dedicated to providing a memorable customer experience to every person who walks through its doors. Combined with the high overall quality of the facility and the staff’s commitment to safety and education, Shooters World sets the bar for our elite Five-Star ranges.”

“All of us at Shooters World are humbled and grateful to receive the new Five-Star range certification and award,” said Bing Kearney, Shooters World owner. “Shooters World continuously strives to provide our customers, employees and vendors with the world’s best firearms experience in the exercise of our Second Amendment rights, while listening to our patrons and embracing change that improves our facility and services. This, along with our mandatory objective for providing outstanding customer service, makes for a very comfortable, family-oriented environment for all of our guests. The entire Shooters World Team here in Tampa is very honored to receive the new Five-Star rating and will always strive to exceed the new, more stringent criteria.” 

NSSF’s highly respected Star-Rating Range Program works to encourage ranges of all sizes and locations to excel. Applying for rating requires answering a comprehensive questionnaire and business owner self-evaluation of the facilities, staff, community outreach and other criteria. Ranges that appear to meet the criteria for Four- or Five-star rating receive an on-site evaluation by NSSF staff. NSSF member ranges that meet a Three-star rating are recognized for being a part of the Star-Rating range family and are provided guidance to improve their facilities and achieve the higher two ratings. For more information, including instructions on how to apply for NSSF’s Star-Rating Range Program, visit www.nssf.org/ranges or contact Zach Snow at zsnow@nssf.org.

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About NSSF The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.

Action Target Rimfire Challenge Sponsorship

April 20, 2017   |   Action Target Rimfire Challenge Sponsorship

Parma, ID – – Action Target, the leader in modern shooting range development, equipment and services is proud to be a Gold Sponsor of the Northwest Championship Rimfire Challenge. The fifth-annual July 28- 29th event will bring both professional and novice shooters together for two days of challenging, yet fun shooting matches.

Sold out in a record setting four days, the event was open to all ages and all skills levels and is designed to be a fun and safe shooting match for the entire family. Incorporating both .22 caliber pistols and rifles, courses of fire are created with safety as the top priority but feature fun scenarios that meet shooters skill level. Considered to be one of the premier rimfire Championships in the nation, shooters from all skill levels will be participating, from professional shooters to first-time attendees.

The match has 12 Stages and 126 shooters arriving from 18 States and Canada. Thanks to the overwhelming success and generous sponsors, the prize table has grown incredibly fast and is presented in a luck of the draw format. This is a family friendly match that encourages shooters of all ages and skill levels come out and have a great time. Action Target expressed their enthusiasm to be sponsoring the NWRC. Seth Ercanbrack, Marketing Manager for Action Target tells us, “The NWRC is a match that we look forward to every year. The fun and friendly staff runs a well-organized match with an atmosphere that is hard to beat. Action Target is proud to be a sponsor for this premier NSSF Rimfire Challenge match.”

For more information on Action Target:
www.actiontarget.com
801-377-8033
For more information on the 5th Annual NSSF Northwest Championship Rimfire Challenge:
www.rc.parmarng.org

PT Twist Rimfire Target Released

FOR IMMEDIATE RELEASE

 

ACTION TARGET ANNOUNCES THE RELEASE

OF THE PT TWIST, A NEW RIMFIRE STEEL TARGET

 

PROVO, UTAH – April 4, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges and steel targets for versatile firearms training, has announced the launch of a new innovative steel target, the PT Twist Rimfire.

The patent pending PT Twist Rimfire interactive target may be the most effective way to burn through your stock pile of 22lr. Made from 3/16 inch A514B steel, it combines rugged impact resistance with supreme reactivity on the range. Uniquely formed from a single piece of steel, there are no welds or bolts to break or ricochet providing a safe and long lasting target.

“Using the PT Twist shooters can develop their accuracy and acquisition skills as each shot walks the target further away. With two PT Twists side by side, shooters can challenge one another in an engaging duel that will quickly determine the best shot.” – Chris Hess, Product Marketing Manager.

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit Shop.ActionTarget.com

MATCH™ (MODULAR ARMORED TACTICAL COMBAT HOUSE)

Action Target’s Shoot House featuring Auto Target Hit Sense Technology.

Action Target’s MATCH™ is a 360°, live-fire, ballistically safe, shoot house designed for teaching and learning close quarter skills, like room clearing and hallway navigation, with realism and safety.

AutoTargets enhances training and the shooting experience. Each lift unit can be placed as a stand-alone target, or daisy-chained from a single air supply. Because AutoTargets is portable, it can be placed in any configuration or incorporated into any terrain. It is effective in shoot houses, Hogan’s alleys, and other close quarters combat environments, as well as open- eld, long distance training courses. A pressure sensitive target version is also available for use with non-lethal ammunition projectiles.

AutoTargets

MATCH™ (Modular Armored Tactical Combat House)

Portable Bullet Trap

 

NRA’s American Rifleman Tests the AWD Pro

Training With the Action Target AWD Range System

Training With the Action Target AWD Range System

Although we spend a good deal of time discussing firearms and ammunition on this site, they wouldn’t be all that interesting to own without quality shooting ranges where we can exercise our rights. One company that’s often overlooked by the average shooter for its important contribution to the industry is Action Target of Provo, Utah.

 

Founded in 1986, Action Target started out by providing a pneumatic turning-target system for the Provo Police Department to use for training its officers. Over the years, this company has developed top-grade range technology favored by military and law enforcement around the world.

 

If you attend SHOT Show, you’ll find that Action Target takes up a section of floor space more like a city block than a booth slot. Today’s in-house options from Action Target include a variety of equipment such as portable interactive steel targets, eco-friendly bullet traps and entire training structures like the ALERRT shoot house. A tour of its production facility revealed just how much steel the company processes into range equipment.

   

As much as we can appreciate the services and facilities that help keep our country’s service personnel sharp, most of us will never get to use them. I wanted to learn more about how Action Target is tackling the training needs of John Q. Public. To answer this question, I was invited to company headquarters where I was introduced to the AWD Range System, one of the more advanced options currently installed at commercial indoor ranges.

The AWD, or All Wheel Drive target support (called a target retriever), was just one part of the complete set of furniture at the test range I visited. The shooting stalls, ceiling-mounted rails, noise abatement, bullet trap and ventilation were all selected from Action Target Offerings. These elements all came together to form a professional grade, clean-lined shooting environment that was comfortable and convenient to use.

Traditional square ranges, which wheel paper targets back and forth, are useful for developing important marksmanship skills such as forming a sight picture, trigger press and reloading. Paper targets also have the advantage of being fairly inexpensive. However, back-and-forth targets don’t offer much more than that. Even the most devoted shooting enthusiast can, at times, find traditional square ranges to be a little tedious.

The AWD system employs the rail-mounted target retriever paired with a programmable, wireless touch-screen control pad. The retriever is fast, smooth and quiet, traveling at up to four yards per second. It’s also accurate, consistently stopping along the rail within 0.5″ of its programmed position. The retriever’s paper-target clamp is motorized to rotate 360 degrees. This allows it to display the front, back and side edge of the target toward the shooter and present a variety of shoot/don’t shoot configurations as the target changes locations.

What makes the AWD system such an interesting and useful update to square-range shooting is software programmed into the wireless touch control. To keep folks engaged, it’s preloaded with more than two dozen different games and drills developed by professional instructors. Beginner, intermediate and advanced formats are available for pistols and rifles. The Pistol Qualification Drills can be used by civilians or law enforcement to practice using standardized qualification scenarios. The personal-defense programs provide self-guided training with charging, reload and decision-making drills, while the game programs keep things interesting.

One of the system’s programmed behaviors that was refreshing and challenging to work with is called a “tease” function. There are times that when the target is turned edgewise, it will twitch as if it’s about to turn, but then it doesn’t. In other words, it tries to fake you out once in a while! If you’re too quick on the trigger you’ll send a round hurdling downrange into empty space.

The AWD’s programmable controls and the option to use a wide variety of different paper targets make the system one of the most flexible indoor shooting experiences available. Using a duty-size Smith & Wesson M&P 9 mm pistol provided by the staff, I started off with a basic shoot/don’t shoot drill with the target stopping, turning to face me and then moving further away for the next series of shots. Simple exercises are a great place to start for the beginner or to get warmed up.

Then we switched over to an intermediate skills drill using a target with much smaller round strike zones. The target’s face times were much shorter, varied in length, and the target would tease me from time to time. This was much more challenging. For those ranges that choose to add it, the system includes advanced lighting features. Choose from a constant on “daylight” white light, or low-light situations that include simulated muzzle flashes or police-car strobe lights.

The shooting session wrapped up with self-defense scenarios, which can provide a real eye-opening experience. Unlike most ranges, where the targets usually rest a good ways out, the AWD can be programmed to drive a paper target straight toward the shooter at high speed to simulate the charge of an assailant. In my case, we used an image of an attacker wielding a knife. I caught myself “rubber necking” with this target a couple of times.

When drivers become focused on an accident at the side of the road, their hands will turn the steering wheel toward that spot, causing the car to drift out of its lane. As the target charged me from several yards away, I had a few shots drift from center to the left side of the target as it rushed up to me. That’s where the knife was, over on the left side. As the threat drew closer, I let my attention drift from center mass to the knife. As a result, the shot placement followed. Details like these can only be learned through personal experience.

 

The Action Target AWD system has been installed at commercial shooting ranges all around the country. Just follow this link and use the map at the bottom of the page to locate a facility near you. And as long as you’re on the site, take a few minutes to look over the top-notch selection of portable steel targets the company offers as well.

DUEL RUNNING MAN PRO

ACTION TARGET LAUNCHES THE DRM PRO, 

DELIVERING AN ADVANCED RUNNING MAN TRAINING SYSTEM.

PROVO, Utah – September 26, 2016 – Action Target INC., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of the Dual Running Man Pro, the most powerful and feature-rich running man system ever designed.

The DRM Pro boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other.

The DRM Pro includes industry leading technology, with added features such as built-in Wi-Fi, easy to use control interface that runs on a tablet or smart phone. The DRM Pro integrates with our range control software for advanced features and functionality. All components of the DRM Pro are IP54 compliant for year-round outdoor and indoor use. The DRM Pro is capable of traveling at variable speeds, up to 20 feet per second, which allows for a more advanced target acquisition training. The DRM Pro boasts high precision encoders to ensure target positions are accurate to within 6 inches. The modular ratcheting mechanism on the DRM Pro make cable tensioning quick and easy.

The DRM Pro is the perfect running man training system because it allows users to advance their training by having duel targets moving independent of one another. This allows trainers to designate one as a non-shoot and the other as a target. This will add stress and reality to training scenarios, allowing the user to develop and improve their decision making skills.

For more information about the DRM Pro or to purchase yours today, call 801-377-8033

The Guardsman Shooting Stall

FOR IMMEDIATE RELEASE


ACTION TARGET LAUNCHES THE GUARDSMAN SHOOTING STALL.
THE LOW-COST SOLUTION.

PROVO, Utah – October 26, 2016, Action Target Inc., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of its newest shooting stall – The Guardsman Shooting Stall. The Guardsman Shooting Stall is geared towards providing a lower-cost option for gun ranges looking for a more economical stall partition solution. The Guardsman Shooting Stall features a rugged, yet simple design that retains the industry-leading ballistic standards to which Action Target proudly holds itself.

The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table with a non-slip rubber top and an optional lower shelf that adds a functionality for shooters that is unmatched in the industry.

“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.

The quick and easy installation of the Guardsman cuts down the cost and time of installation. The Guardsman is a low-cost option for gun ranges that are looking for a more economical stall partition solution. The Guardsman retains Action Target’s industry-leading standards and is compatible with all Action Target retrievers.

The Guardsman Shooting Stall is available for order today and may easily be retrofitted into any existing ranges. For more information visit https://www.actiontarget.com/Guardsman or to purchase the Guardsman, call 801-377-8033.

ALL WHEEL DRIVE PRO

Action Target Elevates Shooting with New Retriever 


PROVO, Utah – Action Target Inc., the leading manufacturer of shooting ranges, today announced its release of the All Wheel Drive (AWD) Pro: a new target retriever proven to take ranges to the next level.

The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.

“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills. Not only will shooters benefit from this new equipment, but the range will as well,” said Jesse Nelson an Action Target Product Marketing Manager.

The AWD Pro was recently installed at Nashville Armory in Nashville, Tennessee, where shooters were ecstatic with the update. After the installation, ammunition consumption increased over 23% and 89% of shooters said they enjoyed the new retriever over traditional range equipment. Another interesting statistic was that over 80% of shooters interviewed said they would drive farther and pay more to use the new equipment over traditional range equipment.

These numbers can be attributed to the addicting shooting scenarios the AWD Pro offers. These preloaded games and drills were developed by leading firearms trainers and challenge every shooter no matter their skill level.  Whether shooters are trying to improve their previous score on a drill or are competing with their friends with one of the games, shooters will find themselves using more ammunition and feeling more satisfied when they leave the range. Plus, the fun environment of competing with friends on challenging drills adds an element that shooting ranges have lacked in the past and will keep shooters coming back for more.

The AWD Pro’s friendly touch screen user interface also plays a part in the new shooter experience. With its intuitive and engaging design, users are able to control more including: shooting distance, stall lighting, target lighting, target behavior, time drills and more. All of these features give the shooters more freedom, putting them in charge of their experience at the range.

“This product is just one of many future developments that testifies of Action Target’s long-term commitment to developing the shooter’s experience as well as breathing new technology and innovation into the shooting range industry. We are convinced the AWD Pro will meet the needs of today’s shooters by promoting skill building, competition and an overall higher engagement with the shooting sports,” said Kevin Tomaszewski, Action Target’s Vice President of Marketing and Engineering.

The AWD Pro gives shooters a whole new experience of improving their shooting skills while having a good time, making it the reason ranges with the AWD Pro will become the go to destination. To learn more about the AWD Pro visit link: www.actiontarget.com/products/awd_pro.

SHOT Show 2017 New Products

FOR IMMEDIATE RELEASE

 

ACTION TARGET ANNOUNCES INNOVATIVE NEW PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2017

PROVO, UTAH – January 2, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced the launch of new innovative shooting range technology, including: The Dual Running Man Pro, The AWD Pro, The Guardsman Shooting Stall, The American Series Shooting Stall, the PT Gong Series and the PT Twist Rimfire steel targets. Visit the Action Target booth #14568 at SHOT Show 2017 for live, hands-on demonstrations.

Duel Running Man Pro

Created to exceed the standards of Law Enforcement training and professional shooters, DRM Pro provides first-of-its-kind precision control, acceleration, speed, and programmability. These features have the unique simplicity of being controllable from your own tablet, smart phone or PC. The DRM Pro offers instructors the ability to train for and replicate real-worlds scenarios. Within the new user’s interface, instructors can input the speed of each runner independently from 2-20 feet per second, move the target along the track by sliding the on-screen target indicator to any positon, and receive real-time validation on the screen for speed and track position.

Action Target’s Product Marketing Manager Chris Hess explains, “Developing the DRM Pro has been exciting. The more time we spent with top Law Enforcement trainers and professional shooters, the more we realized there was an opportunity to fill the technology void in training. This product is the perfect upgrade to any range looking to modernize their equipment and outfit their instructors with the ability to provide world-class training.”

Tempe PD firearms instructor and competitive shooter Kyle Schmidt said, “This is most versatile moving target system I have ever used. Instantly making changes on my device screen gives me more time with trainees and allows me to customize the training on the fly for any need without changing equipment.”

All Wheel Drive Pro Target Retriever

The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.

“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills.” – Jesse Nelson, Action Target Product Marketing Manager.

The Guardsman Shooting Stall

The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table or extended rifle table with a non-slip rubber top and an optional lower shelf that adds functionality for shooters that is unmatched in the industry.

“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.

PT Twist

The patent pending PT Twist Rimfire interactive target may be the most effective way to burn through your stock pile of 22lr. Made from 3/16 inch A514B steel, it combines rugged impact resistance with supreme reactivity on the range. Uniquely formed from a single piece of steel, there are no welds or bolts to break or ricochet providing a safe and long lasting target.

“Using the PT Twist shooters can develop their accuracy and acquisition skills as each shot walks the target further away. With two PT Twists side by side, shooters can challenge one another in an engaging duel that will quickly determine the best shot.” – Chris Hess, Product Marketing Manager

The PT Twist Rimfire will be available February 2017 at the new Store.ActionTarget.com with an MSRP of only $25. Stop by Action Target booth #14568 at SHOT Show 2017 to sign up as a dealer.

PT Gong Series Steel Target

Hanging a piece of steel down range isn’t new, but it has never been more affordably or of higher quality. Action Target is proud to offer more than 30 new target shapes and thicknesses to hang from any chain, rope or the innovative The Last Stand target hanging system.

Precision shooters will enjoy circles from 4-18 inches. IDPA and IPSC Torsos for training and sportsmen will love shooting our life-size animal shapes including: Boar, Coyote and Prairie Dog. .25 inch, .375 inch and .500 inch are available.
“Action Target prides itself in the highest possible quality AR500 Steel. As one of the largest buyers in the world we are able to pass on our quality and low cost to our loyal customers.” – Chris Hess, Product Marketing Manager.

MSRP $10 – $150 Available February 2017

Visit booth #14568 at SHOT Show 2017 to become a dealer.

The American Series Shooting Stall

The American Series Shooting Stalls provide ranges an unparalleled ability to customize their range.  The extra deep stalls, built in muzzle blast barriers, integrated lighting and floor to ceiling walls provide shooters a comfortable atmosphere unrivaled in the industry.  Ranges will love the ability to make their stalls truly unique.

Customers may choose from one of our standard designs or customize literally every element of the stall to match their range’s design and needs.  An on-staff interior decorator is available to assist ranges with their selections.

“Ranges are constantly looking for ways to set them apart in today’s competitive market.  With the American Series Shooting Stalls, ranges now have the ability to customize every aspect of their stalls, providing shooters the most unique, luxurious and comfortable environment possible.” – Jesse Nelson, Product Marketing Manager, Action Target.

Range Security

Action Target now combines all security solutions into one easy-to-use system. Video confirmation and two-way audio prevent incidents and reduce false alarms to less than 1%. Trained security professionals review alerts 24/7. The advanced video analytics offer a number of reliable alerts to provide accurate threat assessment. Stay connected, arm/disarm your security system and view live video from anywhere.

“Our security solutions provide ranges the highest level of confidence.  By integrating cutting edge technology and industry leading hardware we are able to provide a tailored solution unmatched in the industry.” – Jesse Nelson, Product Marketing Manager, Action Target.

LE Targets Rebrand to Action Target

Action Target is excited to announce the successful rebrand of Law Enforcement Targets. All of the paper targets, cardboard targets and range supplies sold by www.letargets.com can now be found on the new Action Target store: Shop.ActionTarget.com

SHOT Show attendees looking for Law Enforcement Targets will find them at Action Target’s booth #14568 near the “Dealer Services” section. New and current dealers are encouraged to visit the booth to take advantage of special pricing and SHOT Show specials.

LETC 2017 Registration is OPEN!

Law Enforcement Training Camp 2017 Dates Announced! 

LETC 2017 DATES: SEPTEMBER 11 – 15, 2017

CLICK HERE to register.

letc-2016-052

 

PROVO, Utah – December 12, 2016 – Action Target Inc., the leading manufacturer of modern shooting ranges, announced the dates for the 2017 Law Enforcement Training Camp. The training will take place September 11-15, 2017 in Thistle, Utah. To register click here.

Action Target provides world-class instructors and schedules the week with elite courses that are filled with high volume shooting. LETC is designed to aid firearms instructors from across the country in their training effectiveness, allowing them to pass those skills along to officers in their respective agencies.

“We’re proud of the success of our LETC program. It’s a unique opportunity for ATI to show its ongoing support for our law enforcement by providing this elite training program. Members of Law Enforcement everywhere are the reason why we do what we do. This year we have received the highest accolades from LETC attendees and we are very excited to expand the program for next year!” -Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

LETC 2016 Highlights

 

For more information or to register, CLICK HERE.

About Action Target

Target Inc. Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

Action Target Company Newsletter!

action-target-logo-color

We are excited to announce that we have released the first edition of the new Action Target Newsletter! Your one-stop shop to stay updated on all things Action Target!

Topics in this edition include:

  1. LETC 2016
  2. Featured New Ranges
  3. Innovative New Products
  4. Sponsorships
  5. Brand New Online Store

Click the link below to download!

Download Action Target’s Company Newsletter

A Veteran’s Perspective

john-birch-society-american-flag-hero-e-2

Veteran’s Day is a time for Americans to remember and honor those that have fought as well as thank those that currently fight for our freedom. Undoubtedly Veterans Day is a different experience if you are a Veteran. We decided to ask Steve Owens here at Action Target what Veterans Day means to him.

Steve Owens, United States Air Force (28 years)

“To be perfectly honest, for me Veterans Day has mostly been just another day. I usually try to get through it unnoticed. I still become uncomfortable when someone thanks me for my service after noticing my retired ID card. It is not that I am not proud that I served, I guess I just remember too well the Vietnam days and how badly Vets were treated at that time. Despite having served in the Air Force for 28 years myself, when I think of “Veterans” I still picture people like my Father, Grandfather and a handful of uncles that served during WWII and a great uncle that survived the trench warfare in Europe while serving during WWI. Time and opinion being what they are, wars and warriors go in and out of fashion driven by the prevailing views of society at that moment. These opinions are but fashions, rolling as waves upon the seas forged by the tidal forces of public opinion. Sometimes we surf upon the crests, other times we drown in the depths of their troughs. At times the hero, other times the goat. That is often the lot of the veteran and so often one never knows which appellation to expect… except perhaps on November 11th.”

Join us in saying thank you to all of the men and women who fight to protect our freedoms! 

 

Action Target Announces Dates for 2016 Law Enforcement Training Camp (LETC)

LETC 2016

PROVO, Utah – Action Target today announced official dates for the 2016 Law Enforcement Training Camp (LETC), an annual event featuring advanced firearms training presented by many of the best instructors in the industry.

LETC 2016 DATES: SEPTEMBER 12 – 16, 2016

Now in its 24th year, LETC brings together over 140 of the very best firearms and tactics instructors from around the world for five-days of intensive firearms training on Action Target’s state-of-the-art shooting ranges.

"We’re very proud of the LETC program and the opportunity it provides for Action Target to give back to the community. Each year we receive the highest accolades from attendees and supporters. LETC 2016 will bring new courses, better ammo purchasing and shipping opportunities, more vendors, and much more," said Seth Ercanbrack, Marketing Communications Manager at Action Target.

Agencies and trainers interested in attending LETC 2016 are encouraged to subscribe to the Action Target email communications list. Learn more about Action Target’s Law Enforcement Training Camp at https://www.actiontarget.com/LETC.

LETC 2015 Video Highlights

About Action Target

Target Inc. Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

IDPA teams with Action Target to create official steel practice target

PT IDPA Practice Torso [square]Action Target announced today that it has partnered up with the International Defensive Pistol Association (IDPA) to create the organization’s official steel practice target named the PT IDPA Practice Torso.

The new target, which is available for sale on Action Target’s online store (www.letargets.com), features a regulation torso shape including scoring zones with reactive swinging plates to provide instant visual and audible feedback for accurate shots.

“We were really excited to work with Action Target on this project because of their ability to take our requirements and come up with an innovative solution,” IDPA Executive Director Joyce Wilson said. “Specifically, we wanted a steel target that encourages shooters to focus on accuracy. To do this, we diminished the sizes of the down zero zones by two inches to encourage tighter groupings in training which can lead to better scores in competition.”

While the PT IDPA Practice Torso is designed specifically for competitive handgun training, it is built with 3/8-inch AR550 armor steel which can withstand any standard handgun round and is also rated for rifle use at 100 yards. It is also designed with the safety of the shooter in mind with no exposed bolts, clamps or brackets for a completely flat shooting surface that produces predictable splatter patterns and reduces the risk of ricochet coming back at the shooter.

The patent pending target hinge design of the PT IDPA Practice Torso.
The patent pending hinge design of the PT IDPA Practice Torso.

“A lot of work went into the design of this target,” Chris Hess, Action Target’s product marketing manager over steel targets, said. “Not only did we ensure that the torso dimensions of the target perfectly match IDPA regulation, we also created a new patent pending hinge design for the reactive plates that minimizes the number of parts needed and provides consistent reaction on every shot. This new design will soon be used on all of our reactive steel targets.”

The PT IDPA Practice Torso made its first debut at the 2014 IDPA National Championship held in Tulsa, Okla., where the prototypes were tested by competitors and IDPA executives. Two-time national IDPA champion and member of the Smith & Wesson shooting team Tom Yost was especially influential in the creation of the target and suggested improvements that led to the final patent pending design.

“As a competitive shooter, this is exactly the kind of target I want to train with,” Yost said. “Practicing on steel helps build muscle memory for accurate shots better than anything else because it provides instant feedback that you can hear and see. Those habits built shooting on steel transfer perfectly to the official cardboard target.”

The PT IDPA Practice Torso comes with the buyer’s choice of a 1-foot, 2-foot, 3-foot or 4-foot stand and will begin shipping March 13.

Product Specifications:
–          As Low As: $339
–          Height: 5’ (with recommended 3’ stand)
–          Weight: 59 lbs.
–          Torso Dimensions: 12” x 25.75” (adjusted for target angle)
–          Reactive -0 Square Dimensions: 3” x 3”
–          Reactive -0 Circle Dimensions: 6”
–          Steel Grade: 3/8” AR550
–          Handgun Shooting Distance: 10 yards+
–          Rifle Shooting Distance: 100 yards+ using ammunition below 3,000 fps

 

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

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Action Target Inc., 3411 S. Mountain Vista Pkwy, Provo, Utah 84606 USA
Contact: Laren Helms (801) 396-1212 Office / lhelms@actiontarget.com

Emergency Medical Action Plans for Live-fire Range Operations

By – John Krupa III

How many times have you been at the range and thought “What do we do if someone gets shot or injured during training?” You’d be surprised to learn that there are a lot of range facilities that do not have a posted Emergency Medical Action Plan (EMAP) in place to deal with serious on-site injuries! Sure, they may have a policy protocol established in their range operations manual, but who is responsible for executing it? Have they been trained appropriately on how to respond to medical emergencies and what resources are available on site to actually deal with serious injuries?

LETC [2014] 114

If you do ask that question at the range, most of the time the response will be to use the first-aid kit that is available on site and to call 911 for serious injuries. It’s obvious that there needs to be a much more detailed plan other than just slapping a band-aid on a wound and waiting for EMS to arrive.

It has been my experience when inquiring about EMAPs at range facilities that they are not all prepared to deal with serious medical emergencies and lack proper equipment and training to deal with trauma injuries.

So let’s explore some steps on how to establish a reliable EMAP and how it can be implemented so students, instructors and range staff alike will know these procedures and what actions to take at the onset of each training evolution.

Start out by acquiring medical supplies and build medical kits that can be easily identified and accessible on the range. I recommend building a First-Aid Kit, a Trauma Injury Kit and AED Kit.

The First-Aid Kit is typically built using a heavy duty plastic tool box or tackle box that is orange or yellow in color. Use an indelible black marker to write FIRST AID KIT on the front, back and sides of the box in large letters so it can be easily identified.

The First-Aid Kit will include all of the essential medical supplies that will be used for non-serious injuries and will be accessed regularly to treat small scrapes, cuts and other minor injuries. This kit should be monitored on a regular basis to ensure that used items are replenished.

TMS-R-AID

The Trauma Injury Kit is typically built using a heavy duty plastic tool box, tackle box or soft canvas bag that is RED in color. Use an indelible black marker to write TRAUMA KIT on the front, back and sides of the box or bag so it can be easily identified.

While this kit will rarely, if ever, be accessed (hopefully you won’t need to use this kit!) it should also be monitored regularly so items with expiration dates can be rotated out and replaced with fresh supplies.The Trauma Injury Kit will include all of the essential medical supplies that are needed to treat serious trauma injuries such as; hemorrhage control, deep lacerations, penetrating puncture wounds, gunshot wounds, sucking chest wounds and tension pneumothorax.

The Trauma Injury Kit should ONLY be accessed for serious injuries and by personnel that have been properly trained in TCCC (Tactical Combat Casualty Care) or training of equivalent level.

The AED Kit (Automated External Defibrillator) is something that every range facility needs to acquire and have available at all times. While AED units can be purchased new, with a little work searching on the Internet, you should be able to find a source that will donate a decommissioned unit for your facility.

The First-Aid Kit, Trauma Injury Kit and AED Kit should be kept on-site where the training is actually taking place and immediately accessible. These kits will be useless if they are kept in a range building down the road or in a vehicle parked 100 yards away!

The next step is to establish a communication protocol to contact 911 for EMS response. While hard line phones may be on-site, they might not be immediately accessible on the range. I recommend assigning at least (2) range staff members or students with reliable cell phone service to keep their phones with them on the range in the event a 911 call needs to be made. Another option is to have a police radio on the range for direct contact with dispatch. Assign (2) people to emergency call duties in case one of them is the person that is injured.

Create a laminated handout, outlining the EMAP, that can be kept on the range and accessible with the medical kits. The handout should contain the physical address of the range facility, GPS coordinates (for Life Flight dispatch) and the direct phone number to EMS dispatch. The direct number is important, as a 911 call on most cell phones may not always reach the dispatch center for the area you are training at. Having the direct number to dispatch available, the people assigned to emergency call duty can preprogram that number into their cell phones.

Include the name, address and phone number to ER of the closest Level 1 Trauma Center in the laminated handout in the event the decision is made to use one of the vehicles on site to grab and go vs. waiting for an ambulance. Sometimes it may be quicker to drive someone to the local hospital vs. waiting for EMS to respond. If you do decide to grab and go, make sure a phone call is made to the hospitals ER in transition from the range to the hospital to notify them of what you have and ETA to ER.LETC [2014] 282

In summary, review the EMAP with everyone at the beginning of each training evolution during the range safety briefing. Show everyone in the class where the medical kits will be located on the range. Identify range staff that are TCCC qualified. Identify any students in the class that might have a medical skills background and recruit them to assist the range staff, should a medical emergency occur.

Assign at least (2) reliable people on the range to emergency phone call duties and verify the direct dispatch number, GPS coordinates and range address with them. Make sure they know where the laminated EMAP handout is located with this information.

Lastly, if a serious injury incident does occur, whether you decide to wait for EMS or grab and go to the hospital, be sure to secure the area where the incident occurred as responding LEO’s will be required to process that area as part of their investigation. It is also recommended that anyone that witnessed the incident remain on scene for LEO debrief.

If you follow these procedures and develop a sound EMAP, you’ll be ready to handle any emergency medical situation that occurs on your range.

As always, stay safe, remain vigilant and Fight to Win!

John Krupa III – Bio

John is a police officer with the Orland Hills Police Dept. (IL.) and has over 24 years of experience in law enforcement. He has previously served as a patrol officer, FTO and firearms instructor with the Chicago Police Dept. He is a recipient of the Award of Valor, Silver Star for Bravery and Distinguished Service Award for his actions in the line of duty. He is a certified Master Firearms Instructor from PTI and graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. He holds the rating of Distinguished Weapons Expert with the Department of Homeland Security and has presented numerous courses at training conferences across the country including ASLET, IALEFI and ILEETA. John can be reached at – jkrupa@teamspartan.com

John Krupa III

SHOT Show 2015 Report

Another successful SHOT Show is in the books, and this year was just as busy as any with nearly 64,000 industry professionals attending and more than 1,600 exhibiting companies. The show, which takes place at the Sands Expo Center in Las Vegas every January is the largest firearms tradeshow in the world and is a great place to show off new products and make connections in the shooting and hunting industry.

Here’s a look at some of the big events from this year’s show:

SHOT Show Industry Day at the Range

Action Target and its subsidiary Law Enforcement Targets once again sponsored SHOT Show Industry Day at the Range which is held every year at the Boulder Rifle and Pistol Range in Boulder City, Nevada, the day before the show starts. Industry Day at the Range is an integral part of the show and allows both media and buyers the opportunity to try out new guns and shooting accessories.

This year, more than 1,100 media members and 500 buyers converged on the outdoor range complex where everyone got the chance to shoot a few rounds and try out this year’s new gear. All of the targets used at the range were provided by Action Target and Law Enforcement Targets and included an array of steel and plastic targets.

SHOT Show Industry Day at the Range Action Target Safety Award

More than 160 Industry Day exhibitors were judged on their firearms safety practices by a panel of safety auditors from DOA Tactical. The scores for each exhibitor were determined based on specific safety criteria such as the handling of firearms, ammunition placement, and maintaining a safe environment at their shooting stations.

Smith & Wesson was the winner of this year’s award for holding the highest standard of safety during the event. The award was presented in Action Target’s booth to Smith & Wesson’s Director of Marketing Jan Mladek.

“Safety is paramount for events like this,” Mladek said. “We wanted everyone to have a fun and safe experience, so we had range safety officers providing one-on-one instruction with the people who came to our shooting bay.”

Action Target Safety Award Presentation [small]

ATAC Range Day

This year, for the first time, Action Target was the official target sponsor of ATAC Range Day which is put on by ATAC (Advanced Tactics and Countermeasures) Global as a way for military and law enforcement personnel to test new products in the tactical market. Much like Industry Day at the Range, several exhibitors sponsored shooting bays where attendees could shoot everything from service pistols to turret mounted machine guns. Action Target provided steel targets for all of the exhibitors at the event and displayed products in the exhibitor area.

ATAC-Range-Day-2015-1024x186

New Booth

This year, Action Target moved to a new location where we were able to expand to a whopping 40′ x 70′ booth and combine with Law Enforcement Targets to demonstrate the full capabilities of our turnkey shooting range solutions. The booth included a steel target kiosk with new releases, a range design station where clients could print custom plans, a bullet trap deceleration chamber display, and a four-lane shooting range with functional target retrievers.

New Products

Action Target debuted two new steel targets at the show: the E-50 Silhouette and the PT IDPA Practice Torso.

E-50 Silhouette

Bring out the big guns for this military-grade steel target capable of handling .338 Lapua and .50 BMG from as close as 100 yards.

The E-50 Silhouette is the first commercially available target from Action Target capable of handling .50 BMG and is the only steel target on the market made from 1/2” AR550 armor steel. Designed according to U.S. Marine Corps steel target specifications with a 20-degree angled shooting surface and standard military E-type silhouette proportions, this target is made for everything from heavy military firearms training to long-range rifle shooting. With a patent pending stand design that keeps the target grounded even with the biggest of ammunition, you don’t need to worry about using sand bags to keep it upright or going downrange to reset it.

[NEW] E-50 Silhouette

PT IDPA Practice Torso (coming soon!)

Hone your competition skills with the official IDPA steel practice target.

The PT IDPA Practice Torso is the official steel practice target of the Independent Defensive Pistol Association (IDPA) and one of the most effective training tools for competitive shooting. It features a regulation torso shape including the -1 and -0 scoring zones with reactive swinging plates for the -0 head square and center mass circle which are both reduced 2” to encourage more accurate shooting. The reactive plates are gravity reset which means you can spend more time shooting and less time walking downrange. The PT IDPA Practice Torso also helps reinforce good shooting habits. For every shot that is on target, you get instant feedback from seeing the target react and from hearing the distinctive “clang” as the bullet makes impact. This allows your brain to make a connection between the exact muscle movements you made and the reward of positive feedback.

[NEW] PT IDPA Practice Torso

Wednesday Night Client Event

On Wednesday night of the show, we hosted a client event at the Las Vegas National Golf Course with excellent appetizers, open bar, driving range contest, and some celebrity friends. More than 350 people attended including Rich Wyatt of Gunsmoke and Ted Nugent making for a great night with our clients and friends.

Thank you to everyone who visited us at SHOT Show! If you weren’t able to make it this year, we hope to see you next time.

GunVote Campaign

As a voting member of the National Shooting Sports Foundation (NSSF), Action Target supports the Gun Vote campaign. This campaign encourages citizens across the nation to vote for those who support gun rights. The NSSF provides up-to-date news and information on political races and politicians looking to impact the Second Amendment. The website also features RSS feeds to Senate, House, and Governor races, as well as links for voter registration, absentee voting information, news on the latest polls, and more. Everything you need to know about the Second Amendment and gun rights is in one place for Election Day. Visit the site for more information.

Choosing A Concealed Carry Course

According to the National Shooting Sports Foundation (NSSF), the number of concealed carry holders increased 29% from 6.9 million people in 2010 to 9 million people in 2012. Whatever the reason or motivation, more and more people are making the decision to become a concealed carry permit holder. Making a decision to become a concealed carry permit holder is a big decision and can often be met with a lot of questions and possibly uneasiness, especially for those who may be new to the gun industry. Every state is different in their requirements and how they issue, but most states require a person to demonstrate competence with a firearm before they will issue a concealed carry permit.

One of the most common ways to do this is by taking a class. This may be a safety course, law enforcement or training course; whatever it is, they usually vary in curriculum and length. It may be appealing to take the shortest course and complete the minimum requirements, but most experts in the industry suggest against this.

Especially for those who are new to firearms and the gun industry, a concealed carry course can be a great introduction and foundation to understanding proper gun etiquette and conduct. A longer course can provide more range time and more instruction about state laws and regulations. An in-depth knowledge of state laws and the responsibilities associated with concealed carry can prevent costly fines and other issues that result in being ignorant about concealed carry laws. Many suggest thinking about why you want to get a concealed carry permit, and then finding the course that will help you achieve your objective.

It is also recommended that additional training be completed after the concealed carry course is over. When it comes to firearms, there is no such thing as too much practice. Many shooting ranges offer concealed carry courses along with other courses designed to enhance firearms proficiency. These ranges also offer special events and promotions such as Ladies Night where women can shoot at a discounted rate, or receive additional instruction from a Range Safety Officer.

Whatever the level of shooting expertise, taking time to choose a concealed carry course that matches your objectives and ideals will help to increase firearm proficiency and safety.

 

Other Things to Consider When Thinking about Concealed Carry:

Keep your firearms clean and operational. It is recommended to clean your firearm after each shooting session and check for any worn or broken parts.

Keep firearms out of reach of children (or anyone else that should not have access to them).

Tactical training is highly recommended. Look for courses in your area and sign up.

Let it be known to very few people that you concealed carry.

 

LETC 2014: A Week of Advanced Firearms Training

Action Target’s Law Enforcement Training Camp (LETC) is the best value in law enforcement firearms training. With over 20 years of traditionLETC 2013 - 082 and experience hosting LETC, Action Target has created a week long training experience designed to aid department firearms instructors in their training effectiveness and skill – and pass those skills along to officers in their own agencies. This four day training event will be held September 8-12, 2014 at Action Target headquarters in Provo, Utah. This year’s courses include:

  • L.E. Small Arms Combination
  • Reactive Shooting
  • Ultimate Shotgun
  • Rapid Deployment Rifle
  • Shoot, Move, Communicate
  • Shoot house Instructor Orientation
  • Training for the Fight with the PistolLETC 2013 - 006
  • Practical Shooting while Moving
  • Emergency Medical Response
  • L.E. Precision Rifle
  • Modern High Speed Pistol and Knife

Action Target has selected some of the best firearms instructors in the industry including instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group and others. These instructors offer decades of experience in firearms and tactical training. Click here for more details about the courses offered.

$550 tuition includes:

  • Four days of world class firearms instructionLETC 2013 - 037
  • Official certificate of completion
  • Six meals including a BBQ and closing banquet
  • Networking with industry training professionals
  • LETC collectible t-shirt

LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today. While primarily geared toward law enforcement firearms trainers, all law enforcement officers are invited to attend. Join us for a week of top-notch firearms training. Click here to download the registration form, and email academy@actiontarget.com with any questions or concerns.

 

 

Action Target Builds TriCounty Tactical Mobile Shooting Range

The lead trainer for TriCounty Tactical, Kurt Newman, was aware of the training needs across many police departments and law enforcement agencies, but also realized the tight budget constraints of these same agencies. Knowing what they wanted to accomplish, TriCounty Tactical requested a mobile shooting range with ballistic containment and advanced training capabilities beyond what had developed as the standard for mobile shooting ranges.

TriCounty Tactical approached Action Target with the idea to create this mobile shooting range. The goal of this mobilerange-thumbmobile range was to meet the unique demands of law enforcement training, concealed carry training and certification, and also provide a new experience for gun enthusiasts throughout the greater Chicago area.

Action Target designed and built an advanced shooting range contained within a 53 foot semi-trailer completely armored in AR500 steel. The range includes advanced target retrievers, a custom air filtration system and a custom rubber berm trap for bullet containment and recycling. The trailer also utilizes an onboard diesel generator for untethered powering allowing it to be used virtually anywhere.

The safety of the shooter and anyone outside the range was paramount in the construction process. A great amount of mobilerange6time and resources was devoted to ensure the shooting range could be used safely in any location by anyone from the novice to expert shooter.

The mobile range has a “no blue sky” design, meaning there is continuous overhead ballistic containment from the firing line to the bullet trap for tactical use. This was accomplished by armoring all four sides of the trailer with AR500 armored steel.

A sound abatement material called PEPP was used to cover the side walls, overhead baffles and the area behind the shooter to reduce the noise generated from shooting and reduce reverberation in the range. The PEPP also helps contain bullet splatter from errant rounds.

Three shooters can train from the standing position at one of three clear shooting stalls or the table can be collapsed at mobilerange4each position to practice drawing from the holster or shooting from a prone or kneeling position.

Bullets are safely captured in a custom rubber berm trap that is capable of stopping all handgun rounds as well as rifle rounds up to .50-cal BMG.

To meet the unique training demands of law enforcement, the Mancom Touch Plus was installed as the target retrieval system. The Touch Plus offers 360 degree turning as well as blue, red and white LED lights on the carrier and programmable scenarios for different qualification courses.

The three target retrievers can be controlled by the individual shooter from each shooting stall or by a range master from a master control system.

Carey’s Small Arms Range Ventilation designed and installed the HVAC system. The ventilation system keeps finalsm1shooters and trainers safe by creating airflow that pushes the contaminants generated from firing guns down range. The HVAC system meets or exceeds all OSHA, NIOSH and EPA requirements by using a series of pre-filters and HEPA filters. Once the air from inside the range is filtered it is exhausted back into the environment cleaner than it was when the air entered the range.

All of these safety and training features came together to provide a new training tool available to any agency that has a training need but lacks funding for their own shooting range. It also serves the civilian market by providing a shooting range that can be delivered on demand.

TriCounty Tactical plans to make the mobile range available for not only law enforcement, but for corporate events, DSC_0161private parties and many other uses that open the doors for people to enjoy and experience the shooting sports in a comfortable and unique way.

 

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

Georgia Gun Club Opens First 100-Yard Indoor Rifle Range in Georgia

Georgia Gun Cub hopes to change the way people in the surrounding area think about indoor shooting ranges. Building the first 100-yard indoor rifle range in Georgia seems like a good start, but they aren’t stopping there. Adopting the tagline, “You’ve never shot like this before,” the goal is to give customers an unparalleled experience when shooting at the club. Georgia Gun Club is doing this through high-quality equipment and taking the country club approach to the shooting range business – an approach that is becoming a widely accepted concept across the country.

Georgia Gun Club’s nearly 40,000 square foot facility includes an indoor shooting range, member’s lounge, classrooms, simulation theater gunclub190-3324986480-Oand retail space. The range is outfitted with Action Target equipment and has a total of 28 lanes. There are eight 100-yard lanes reserved specifically for rifle use and the other 20 lanes are 25-yards long. The range is not only for the shooting novice or enthusiast, but is also designed for local Law Enforcement agencies that need a place to complete training and certification. Action Target retrievers, turning targets and full panel clear ballistic shooting stalls provide a quality experience for each shooter who visits the club.

The Action Target Total Containment Trap’s unique technology collects bullet rounds while simultaneously reducing ricochet and lead dust build up. Overhead safety baffles are in place to catch errant rounds and provide an added level of noise abatement and safety. The integrated ventilation system also ensures the air is free of lead contaminants and maintains a comfortable temperature inside the range.

The club offers several training courses including personal protection, home firearm safety and basic pistol, rifle and shotgun courses. ThereGGC portico sign 2 is a full-time gunsmith available to help customers and nationally certified instructors who are also Range Safety Officers.

A theater room with video enhanced simulator training and an impressive retail space only add to the overall experience of the club. Although the space is full of amenities, Georgia Gun Club stresses their overall goal is a safe environment.

“I am pleased to have designed and led the effort of bringing a safe and family friendly shooting facility to the Atlanta metropolitan area,” said Verne Fowler, Managing Partner. Fowler continued saying, “We have worked hard to ensure that this shooting facility is unmatched in its capabilities and overall experience for the customer.”

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

Action Target upgrades moving target systems at the 2014 Midway USA & NRA Bianchi Cup

Action Target is proud to celebrate another year as the official target sponsor of the Midway USA & NRA Bianchi Cup. This year the prestigious match celebrated its 35th anniversary, and Action Target was pleased to support the match with continued upgrades to the target systems.

This year Action Target worked with the Green Valley Rifle & Pistol Club, the home of the Bianchi Cup since its inception, to upgrade the moving target systems. The moving targets were previously supported by a cable and string system. The targets now travel securely and smoothly on a ground anchored track system. The new systems also feature simpler controls, and more advanced tracking for the speed and movement of the targets. With the addition of the moving target systems, all of the events at the Bianchi Cup now feature Action Target products.These new moving target systems will be available to the broader Action Target customer base in the fourth quarter of 2014.

“We are excited to have these new moving target systems in place for the Bianchi Cup, and for every range to now have Action Target products for the Bianchi Cup.” said Kevin Tomaszewski, Vice President of Engineering & Marketing for Action Target. “We’re very happy with the performance of the new moving target systems to help the match run more effectively, and for the opportunity to showcase our products at such a high-level event like the Bianchi Cup,” added Tomaszewski.

In addition to the upgrade, the Green Valley Rifle & Pistol Club also worked with Action Target to add one more shooting bay with moving targets, which allowed more shooters to shoot the match within the scheduled championship dates. This year the NRA reported 300 shooters participated in the annual event.

“Action Target’s continued support of the Midway USA & NRA Bianchi Cup has been a huge boost for the match in ensuring the equipment runs smooth and is consistent for every shooter for the duration of the competition year after year,” said Tom Hughes, National Manager-Pistol Department and Competitive Shooting Division for the NRA. “The new mover targets this year were a great addition, allowing us to run all the competitors through easier, and even allowing more capacity for the competition so more shooters could participate this year and in the years to come.”

The 35th anniversary match brought added excitement to shooters and spectators alike, with a new first-time champion, Kevin Angstadt. Angstadt has been a top competitor in NRA Action Pistol competitions for many years, and this year he was the only shooter to shoot the entire match with a perfect score of 1920. Doug Koenig, the annual favorite to win, shot his last shot of the match just outside the 10 ring, scoring an 8 on the shot and leaving Koenig with a final score of 1918. Other top contenders like Bruce Piatt and Kyle Schmidt struggled with weapon malfunctions that cost them valuable points.

Action Target also continued its support of the women’s championship at the Bianchi Cup this year, with top honors going to Team Taurus’ Jessie Duff. Duff edged out New Zealand’s Tiffany Piper in a decision that came down to a two point advantage favoring Duff. This victory marks Duff’s fourth win at the Bianchi Cup.

About The Bianchi Cup

Founded in 1979 by law enforcement veteran and holster innovator John Bianchi, the Bianchi Cup began as a shooting competition designed to test a law enforcement officer’s skill with a pistol. The competition challenged shooters’ speed and accuracy using barricades, alternative positions, and timed events. It did not take long for the match to gain popularity among the shooting community with many top shooters attending from all over the world year after year.

 

The Gun Vault

Gun Vault Exterior BestThe Gun Vault, a 25,000 square foot facility based in the suburbs of Salt Lake City, says it sets the standard for what Utah residents can expect in an indoor shooting range. The Gun Vault owners designed their range to be not only one of the largest in Utah, but one of the most upscale and high-end, providing a quality experience for anyone who visits the range. The Gun Vault was created with the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

 

Gun Vault Lobby 3The facility hosts a 7,000 sq. ft. retail space. The exposed rock architecture and high ceilings with skylights give the area an open atmosphere with plenty of light. Friendly and knowledgeable staff members are on hand to answer questions and provide information. One of the goals of The Gun Vault is to create a non-threatening environment where anyone from the first time to professional shooter can come and enjoy an indoor shooting experience.the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

 

Gun Vault Stalls 2The shooting range features 15 lanes at a 25-yard distance with a viewing area behind the range. The range features Action Target equipment including a Total Containment Trap, overhead safety baffles, wall baffle system, target retrieval system, shooting stalls, and sound abatement material to help contain noise within the range. A Carey’s ventilation system provides top air quality and protects consumers from lead and other harmful air contaminants. Regarding the range equipment the staff says, “We have chosen the best in the industry to make sure our customers have the best experience possible when they come see us.”

Gun Vault Members Lounge 2

But The Gun Vault doesn’t stop with an impressive retail area and quality range equipment. It also houses two simulators, classrooms and a lounge. The simulators provide an opportunity for training, target shooting, and just a chance to become familiar with a gun in a non-threatening environment. The simulators feature a variety of conceal carry, target and home defense scenarios. The Gun Vault also offers classes ranging from basic handgun to CFP to private seminars.

 

The lounge area tops off the facility with leather couches, poker tables, pool tables and six large televisions. Strategically placed skylights throughout the lounge add natural light and an inviting atmosphere. The lounge, simulators, and classrooms are all available for rent to the general public. Corporate events, training sessions, or company parties can all be hosted at The Gun Vault.

The Gun Vault offers Utah what more and more ranges are trying to offer to shooting sports consumers across the nation: a premier environment where anyone can come and enjoy a high-quality shooting experience.

Thinking about Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

The Shooting Sports Industry: A Consumer’s Market

The National Shooting Sports Foundation (NSSF) recently issued a report to assist member companies in better understanding their customer’s shopping experience. This report highlights the use of mobile eye-tracking technology to help retailers understand what really attracts consumers to products. This is just one example of how retailers and businesses within the shooting sports industry are evaluating customer behavior, and in turn understanding and serving customers more effectively. It’s a good time to be a consumer in the shooting sports industry and here are a few reasons why.

The Social Connection

Social media is not a new or novel concept when it comes to business strategy. In fact, some businesses or individuals might be getting sick of hearing about social media and all the different platforms available to communicate different ideas and media. However, social media has provided a valuable method of communication for retailers within the industry. Businesses ask questions like, “Who would be interested in a family shooting night?” or “What’s the most important thing when you visit a gun range?” The list goes on, but businesses are reaching out to customers, listening to what they have to say, and then implementing popular ideas into their business model. Social media gives businesses a real-time pulse of their customer base. It also provides the customer a voice that can be heard instantly, regardless of the company’s size or location.

Recognizing Areas of New Growth

Recognizing areas for new growth within the industry and catering specifically to these markets has opened up new product lines and a new way of thinking for many companies. For example, there has been a lot of media coverage given to the increase in participation among women in shooting sports. Shooting ranges, distributors and retailers alike have made marketing to women a focus within their organizations. To the outsider looking in, changing the color of the gun or making something glitter might be the answer. But retailers realize that some women don’t want to shoot a pink gun. The answer might be in a cleaner facility, a slimmer gun model, or an instructor they can relate to. There is not one correct way to go about this, but realizing and capitalizing on growing market segments has created new ideas and innovation within the industry.

Putting Data into Practice

I talked to a shooting range owner recently who explained research and surveys this way: “I find it odd that businesses in the gun industry don’t put more focus on what their consumers are telling them.” He says he listens to what his customers are saying and what they want, and in turn, they have always taken good care of him and his business. This owner also teamed up with a local university to survey his customer base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes. This shooting range owner is not alone in his pursuit to understand his customer base and meet their needs more comprehensively. Online surveys and a closer analysis of website traffic are helping businesses to adjust their practices based on consumer wants and needs.

When it comes to customer service, customer behavior, and better understanding what customers ultimately want, there is never just one answer. The market is evolving and changing rapidly with consumers having more of a voice about products and services. The one size fits all mentality is becoming less common as all companies try to provide solutions to serve the needs of each unique customer.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Action Target’s LETC Registration Now Open

Registration for Action Target’s annual Advanced Law Enforcement Training Camp (LETC) is now open. LETC will be held from September 8 – 12 at Action Target headquarters in Provo, Utah, and at the Utah County Sheriff’s Office Range in nearby Thistle, Utah. Action Target has hosted LETC for over 20 years, providing Law Enforcement officers everywhere an opportunity for superior firearms training with some of the best instructors in the industry. Last year LETC hosted 128 officers from more than 20 states, Canada, and Brazil.

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Officers at Utah County Sheriff’s Office Thistle Firing Range, LETC 2013

This five day training event is designed to aid department firearms instructors in their training effectiveness and skill. Those instructors take this knowledge back to their respective agencies and train their officers. Courses are designed to challenge each individual’s skill level, pushing even the expert shooter to improve technique and ability. Classes cover a variety of subjects and weapons platforms including pistol, rifle, shotgun, and precision rifle. There is even a medical class geared towards range operations. Action Target has instructors from Safariland Shooting SchoolHoffner’s Training AcademySpartan Tactical Training Group and more. The instructors at LETC offer decades of experience in firearms and tactical training and accuracy.

Tuition is only $550 which includes four full days of training and six meals. Click here for registration information and to learn more about event details. Contact David Mathis at davidm@actiontarget.com for any registration questions or concerns. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today. While primarily geared toward law enforcement firearms trainers, all law enforcement officers are invited to attend. Join us for a week of top-notch firearms training!

 

 

A Beginner’s Guide to Lead

According to a recent article published by the National Institute for Occupational Safety and Health (NIOSH) approximately 40,000-60,000 people are employed by shooting ranges across the country. It’s also estimated that approximately 20 million people participate in target shooting every year (NSSF). With shooting sports becoming more and more popular, it is no surprise that lead exposure and the associated risks and health hazards is a popular topic when talking about indoor shooting ranges. Whether a person is a current or potential shooting range owner, a range employee, or a first time or experienced gun owner, understanding the basics of lead exposure and knowing where to find more information is extremely helpful.

WHY IT MATTERS

Lack of proper range maintenance is a liability issue for the range owner. Any company working in a lead contaminated range has to follow the law, or it becomes at risk for lawsuits or fines. Neglecting manufacturer specifications with lack of proper bullet trap inspections can be a liability. Neglecting ventilation filters and having positive pressure in the range can also be an issue. This can overexpose customers and contaminate adjacent areas. Being in violation of regulations and putting employees in harmful situations can be extremely costly. A range can be fined millions of dollars for overexposing employees to lead and violating health codes. In addition to this, there is also loss incurred from shutting down the range for the decontamination and inspection process if there are lead problems.

Poor maintenance is not only a potential liability; it’s also a health hazard. Lead can only enter the body through inhalation or ingestion. Once it enters the body, lead can cause poisoning which can affect the nervous and digestive systems, as well as the brain. Some side effects or symptoms include abdominal pain, headaches, difficulty thinking or concentrating, loss of appetite, or in severe cases it may cause a seizure or coma. The potential health issues associated with lead can be overwhelming, but following regulations and best practices can negate these risks.

WHERE TO FIND INFORMATION

With so much information available on the topic, it can be hard to know what is accurate and reliable. The National Institute for Occupational Safety and Health (NIOSH) along with the Environmental Protection Agency (EPA) and the Occupational Safety and Health Administration (OSHA) have developed health regulations and standards that each shooting range must meet. NIOSH has a section of their website specifically devoted to lead exposure and indoor shooting ranges. They recently created a Twitter account (@NIOSHFir_Ranges) to further educate the industry and consumers about exposure to lead and other hazards. All of the information they publish is pertinent information for those who manage ranges, or for the everyday customer looking for more information.

It’s also important a range owner is aware that every employee needs to undergo initial testing for lead exposure. There are three different levels of testing, and each one of them is different depending on the employee’s job responsibilities. For example, an employee who works in the retail area of the range needs to be tested far less than the employee who deals directly with lead. Companies who specialize in lead removal and recycling can provide more detailed information about the employee training and testing process.

RELY ON THE EXPERTS

What can be done to avoid the stress, potential legal issues, and health hazards of lead exposure? Lead maintenance can seem like an overwhelming aspect of building and maintaining a range. But it doesn’t have to be this way. Luckily, there are experts in the industry who are ready and available to answer questions and take on the challenges associated with lead. Ventilation companies make it their business to meet all health regulations, ensuring clean air for customers and range employees. Companies also specialize in lead removal and will make sure a range is safe to be operating, while also offering their expertise regarding the necessary equipment and training for employees. When employees have close contact with lead, there is no such thing as too much research and training.

Action Target’s Range Ventilation Systems lead in the industry when it comes to ventilation. We design each ventilation system with specialized custom components that are manufactured and installed on a per-job basis to meet the specific needs of each individual range.

Best Technology Systems: Best Technology Systems (BTS) was started in 1994 and specializes in lead exposure and maintenance for indoor and outdoor shooting ranges. They monitor range employees for lead exposure and properly document the findings. They also recover and recycle lead while remaining compliant with all government regulations, and make sure the range staff is not at risk. BTS is also familiar with the industry’s bullet traps and can also make sure the trap is up to manufacturer’s specifications.

Action Target offers the best in shooting range equipment. There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. Our team of knowledgeable Range Consultants is available to answer any questions and guide you through the entire process. Contact the consultant in your area today for more information.

Trending: Women and Shooting Sports

 

“For the gun industry, women are the next big thing… Gun industry courts women with pink guns.” These are just a few headlines that have appeared in the news lately. The rise of women in the shooting sports industry has been a popular topic recently, as female participation in the sport continues to increase.

Recent numbers from the NSSF stated that nearly 80% of gun retailers reported an increase in female customers in 2012. In Florida, 22% of the concealed carry permits are held by women. In Texas, women hold 28% of concealed carry permits, up sevenfold in the last 10 years.

According to the NSSF, the women’s market is a very real one, and it is growing, untapped, and undeveloped. The retailer who meets the demand for specialized equipment will find a group of enthusiastic, supportive buyers as well as loyal customers. The industry has already seen an increase in businesses servicing this demographic as more products are released with women in mind. Custom gun cases, smaller frame pistols, accessories dressed up with bling or pink, all of these products are created to target the female market.

Some marketers have the philosophy that the products need to be pink or glitter to attract women, while others are focusing more on the gun design or an increase in friendliness and customer service. While one idea or product might not be appealing to 100 percent of women, they can all find something to appreciate in the industry’s new initiative to tailor products to their wants and needs. In turn, most businesses and organizations are discovering women are a driving force in the industry, and listening to them yields positive results.

Many shooting ranges across the country have weekly ladies nights or host chapters of women’s gun clubs. One shooting range owner said 47 percent of his customers are women. He says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.

Organizations have also been created to advocate women’s participation in shooting sports. Many of them have Facebook and Twitter accounts with a large following and relevant content. For most of these organizations, education and empowerment are the driving purposes. Karen Butler, founder of Shoot Like a Girl, realized the number of women involved in the shooting sports was growing, but felt like there were still factors limiting a woman’s development in the sport. Butler felt like there needed to be more opportunities for women to try equipment that fit in a safe environment. Shoot Like a Girl is just one example of the many organizations that have given women a voice and a place within the shooting sports industry.

As the shooting sports industry continues to grow, women look to be a key factor in the sport’s constant development. The retailers and businesses that see women as a valuable sector of their customer base will find new growth and a group of customers who want to be educated and skillful in shooting sports.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Frisco Gun Club Range Highlight

When he started plans for Frisco Gun Club, owner Christian Putman wanted to create the Nieman Marcus or Barney’s of shooting ranges. Now that dream has become a reality as Frisco Gun Club is not only one of the largest indoor ranges in the nation, but one of the most luxurious. The sheer size alone is impressive: a 43,000 square foot facility with 40 shooting lanes, 7,000 square feet of retail space, and a 100-person training classroom. But the luxury factor is what sets Frisco Gun Club apart from the rest.

 

About the Range

The range is designed to challenge each individual shooter’s skill level. The range includes 40 shooting lanes. There are 36 25-yard lanes, with six of these reserved _MG_5995exclusively for VIP Club members, and four 100-yard rifle lanes. Each shooting stall is divided by one-inch thick bulletproof glass, and the stalls are nine inches wider than standard shooting stalls. Each person can determine his or her difficulty level with hands-on target operator consoles and individual control screens. Twenty four of the lanes can be viewed through bulletproof observation windows so people can watch their friends and family outside the range.

The range equipment provides all customers and club employees a safe and clean environment. Action Target’s unique Total Containment Trap is a bullet trap specifically designed to handle a large volume of rounds while depositing all the lead safely into a single 55-gallon barrel using the Screw Conveyor collection method. The ventilation system is also top-of-the-line, meeting and exceeding NIOSH and EPA regulations. With the best in equipment, club employees can spend their time on what’s most important: servicing their customers.

 

Training & Classes

Training and safety is a large part of the club’s focus. The club hosts a 100-person training classroom, and several classes are offered including CHL, Firearms Safety, Introduction to Handguns, and a variety of NRA classes. Ladies Nights are a regular occurrence, and the range is also available for events and parties. A full-time gunsmith is employed at the club, and common and custom gunsmith services are available six days a week.

 

Membership

Frisco Gun Club is open to the public, but it caters especially to its members. The club had 2,300 members before it even opened its doors in early December 2013. VIP-Lounge-1200There are three levels of membership available; guests can sign up for a standard, platinum or VIP membership. Family memberships are also available. Benefits vary depending on the level, but all members enjoy a 10% discount on accessories, complimentary eye and ear protection, a discount on range fees, and much more.

The VIP Club goes a step above what customers are typically accustomed to with a gun club membership. Membership in the VIP club includes amenities such as valet parking, free gun cleanings and no range fees. VIP members also enjoy a private entrance after hours and full-time attendant, up-scale dining and drinks, cigar room, 24/7 biometric range access, and private storage for their firearms in the on-site gun vault. The VIP lounge with a fireplace, leather seating, and Wi-Fi is just one more way Frisco Gun Club provides this tier of membership a premier experience.

 

From their top-of-the-line range equipment to the member benefits and classes offered, Frisco Gun Club strives to provide the best experience for any customer that enters their doors.

 

Thinking about Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

 

Looking Downrange: Miles Hall Takes a Look at the Shooting Range Industry

H&H Shooting Sports Complex owner Miles Hall gives us his take on being a range owner, and his thoughts about the current and future state of the shooting range industry.

We sat down with Miles Hall, Founder and President of H&H Shooting Sports complex, and asked him some questions about his experiences as a range owner and the unique nature of the shooting sports industry. Here’s what he had to say:

The History of H&H Shooting Sports Complex

Miles Hall was not always a gun owner. He and his wife, Jayne were young and just starting their life together when neighbors encouraged them to learn how to use guns and become gun owners. Miles and Jayne decided to visit a local shooting range. Hall says, “We really enjoyed the magic of shooting but found the facility left much to be desired. It was very dirty and obviously hand-made in appearances. But what finally made the decision for us was that we felt we could provide a better place and serve the long-term interest of the sport of shooting.”

Miles and Jayne Hall opened their range in 1981 with the idea of promoting shooting sports. They wanted to be a shooting range, but also an H&H-ShootingRangeeducation center. When Hall opened his doors, he had 10 lanes at 50 feet with a lobby and a classroom. Those who originally built the range told him he would never need to add more lanes or increase the range space. Over the years, he has proven that initial statement wrong as they have expanded the facility to meet the demand of the increasing customer base. Last year they had 742,000 people visit their complex that boasts 61 lanes and 90,000 square feet.

As they have run their business over the years, the Halls have tried to meet client demand. Hall says, “It wasn’t good enough to just do handguns. They wanted to do rifles. They wanted to come in and be able to shoot their shotguns even though it’s not a skeet range, and they wanted it to handle their black powder guns. And then archery stepped into the fold and air guns also. That was another one too for those folks who shoot pellet rifles and so forth.” The Halls have tried to develop a complete solution for anyone interested in shooting sports, and in doing so, have become among one of the largest retailers in the country. Hall says, “The shooting sports has changed, and you have to either be changing with it or you’re going to die in the past… A lot of things have changed since 1981 when we started.”

Although they service a high volume of guests, H&H tries to make it an enjoyable experience for each person who comes to the complex. Hall says because they are in the entertainment business and no one has to be there, they try very hard to make the time people spend at the range memorable. Their philosophy concerning customer service, or guest service as Hall refers to it, has remained unchanged throughout the years.

The Value of Guest Service

Hall says guest service is the biggest key to his continued growth. At H&H, they don’t call the clients customers. They refer to them as guests. He relates guest service to inviting people into your home. People want to be taken care of and feel welcome. Hall says he listens to what his guests are saying and what they want, and in turn, they have always taken good care of him and his business. He says, “I find it odd that businesses in the gun industry don’t put more focus on what their guests (and their changing guests, by the way) are telling them.”

H&HShootingRange

H&H has a process where guests can contact them at any time and give their feedback and concerns. Hall also teamed up with a local university to survey his guest base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes and business. For H&H, guest service is an integral part of their day-to-day operations and business model and not just an afterthought.

Hall also discusses the importance of catering to the women demographic. He says 47% of those using the range and purchasing product are women. After all, H&H stands for Hers and His, and it’s said “Hers and His,” not “His and Hers.” Hall says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.

The Future of the Industry

When asked what goals he has for the future, Hall says he wants to keep growing the sport. He says, “We love being the center of everything. We would love to be a hub… a hub of the shooting sports. The gun industry still has validity. Not just in Oklahoma, but everywhere else. It’s still all about growing the sport.” Future expansion plans for H&H include upgrading their 90,000 square foot facility, and possibly adding two more bays. In the end, Hall again stresses that it’s all about meeting and exceeding the expectations of guests who come visit their complex.

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“Ultimately, we’re in the business to make a profit, but we actually look at it a little differently. It’s all about growing the sport.

The tagline on H&H’s website summarizes perfectly what Hall is trying to accomplish: “H&H Shooting Sports Complex is a community, educational and retail facility for developing and promoting the sport of shooting, and it’s to the people of Oklahoma we dedicate our business.”We give them an outlet… the guests, anyway… an outlet to feel pride and go back to their friends and talk about shooting. The fact that they’re shooting at H&H is a good thing, but the real good thing is that they’re shooting period instead of riding a jet ski or bowling or whatever else.”

Thinking About Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.