Month: July 2011

Action Target Releases New Catalogs

Having a diverse line of firearms products for personal and training uses can be challenging as needs among the firearms industry are ever changing. That is why Action Target continually creates new products and forms partnerships with the top companies in the firearms industry. To help educate our customers about all Action Target changes, we recently released new catalogs showcasing our new products and partners.

At Shot Show 2011, Action Target received thousands of visitors to our booth. The size and impressive layout of our booth were not the only things that caught people’s attention this year – the introduction of many new products and partners took center stage during this year’s show. One of the most popular products this year was the Hufcor Flex Tact reconfigurable shoothouse technology. Great for law enforcement, military, and firefighters, many people were able to experience this innovative training tool firsthand through actual demonstration.

The Action Target Portable Target (PT) also unveiled some new product lines. Prior to the Shot Show, Action Target partnered with Reactive Target System (RTS), making us their exclusive worldwide product distributor. Some of the many benefits of the RTS system include the ability to use the targets for close quarter live fire trainings, to the ability to count every round on target with the Mobile Wireless Shooting Range.

New partnerships and products like these are one of the many reasons Action Target wants to put our new catalogs into the hands of our valued customers. Now available at our web site, our new catalogs include:

For more information about Action Target’s full line of products and services visit our web site, www.actiontarget.com. To purchase Action Target products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com . For all other range-related needs, visit our subsidiary website at Law Enforcement Targets.

Action Target Named Official Target Manufacturer of SASS

The Single Action Shooting Society (SASS) recently named Action Target the official target manufacturer for their group of Cowboy Action Shooting (CAS) enthusiasts. This announcement runs in tandem with Action Target being named the official target manufacturer for the world’s largest single action shooting competition, End of Trail.

Single Action Shooting Society

Action Target has worked with SASS for many years. Our targets have been used with increasing frequency at regional, state, and club shooting matches. Action Target is also the preferred target choice at other CAS events prompting Action Target to work with SASS World Champion, Gene “Evil Roy” Pearcey in developing the industry’s most portable, economical, durable, and independently reviewed steel target, the Evil Roy Practice Target . This innovative target has endured some of the most grueling and comprehensive torture tests, but performs flawlessly each and every time. Some of the most respected independent reviewers in the firearms industry, such as Nutnfancy, have tested and evaluated the Evil Roy, giving extremely positive reviews.

Action Target Evil Roy Practice Target

Evil Roy was instrumental in creating his target namesake. He has also been working with SASS in the development of rules, shooting stages, and weapon characteristics to include Wild Bunch Action Shooting as the opening stages of 2011’s End of Trail.

“Wild Bunch Action Shooting will employ the use of a 1911 pistol rather than single action revolvers, SASS legal pump shotguns, and lever-action rifles,” stated media contact and dedicated SASS member, Lamar “Coyote Calhoun” Shelnutt. “The idea for the equipment and dress used in the sport is based on the 1969 movie, ‘The Wild Bunch.’ SASS is proud to have a great relationship with Action Target that goes much deeper than just their high quality targets.”

The End of Trail main match took place last month at Founder’s Ranch, New Mexico. The competitors participated in twelve individual stages, shooting four stages per day. End of Trail is a four gun event where each shooter is required to perform using two six-guns, a rifle and a shotgun in each of the main match stages. Shooters are expected to fire up to ten pistol rounds, ten rifle rounds, and up to six shotgun rounds in each stage.

If you are looking for good family fun, then come see the SASS members shoot with weapons of the era while dressed in period attire during the End of Trail and other CAS events throughout the year!

For more information about SASS, the End of Trail, or Wild Bunch Action Shooting, please contact Lamar “Coyote Calhoun” Shelnutt or Misty “Misty Moonshine” Miller at (505) 843-1320.

Action Target at the Bianchi Cup

Action Target, Inc. recently upgraded the target systems used at this year’s NRA/Midway USA Bianchi Cup match range in Columbia, MO. This year’s upgrade was completed as part of Action Target’s sponsorship of this prestigious championship, preserving the long standing relationship Action Target has with this event.

Nearly 20 years ago, Action Target’s Co-Founder, Addison Sovine, traveled to the Bianchi Cup to install new target systems at the Chapman Academy Ranges. Since then, Action Target equipment has powered all the range systems for this event.

“I remember when we first arrived at the range, Ray Chapman took a look at what we were doing and you could tell he was a bit skeptical,” said Sovine, recounting his first year at the Bianchi Cup. “But by the end of the week, everything had worked great, Ray was convinced, and he and I became good friends.”

Even though Green Valley Rifle & Pistol Club has taken over range operations, Action Target continues to provide the target systems for both the range and the Bianchi Cup. This year, Action Target upgraded the turning target systems on the Practical and Barricade ranges by including a new control system that retains compatibility with the previous shot-timer controls while adding the option of computer or wireless controls for the future.

Action Target also manufactured new steel plates for the Falling Plate and Colt Speed events. They also upgraded the control system for the Falling Plate event. This event was controlled by a computer for the first time this year.

In addition to the main event ranges, Action Target provided a new Reactive Target System (RTS) to the Bushmaster Tactical Carbine side match and new portable plate racks to the Bianchi Cup Practice Range. RTS targets are designed from a self-healing polymer capable of receiving several thousand rounds each and also features an electronic scoring system to record hits on each of the targets.

“It’s been a great privilege for us to be involved with the Bianchi Cup. This is one of the longest running championships in the shooting world and Action Target is honored to be able to add our name to the list of organizations that support and sponsor the match,” stated attendee David Mathis, Director of Marketing at Action Target. “The match has operated with Action Target systems for years and we plan to continue our support to keep the Bianchi Cup going for many years to come.”

In addition to being the official target sponsor of this year’s match, Action Target also sponsored the Women’s Award with Jessie Abbate winning the Women’s Championship.

Dave Mathis and Jessie Abbate
Director of Marketing for Action Target, Inc. David Mathis with the 2011 Women’s Champion, Jessie Abbate.

Outdoor Shooting Done Right with Action Target

Summer has arrived! To complement these long sunny days and make outdoor shooting even better, Action Target is offering multiple products for July’s Target of the Month program!

Setting up targets for outdoor shooting can be a daunting and exhausting task. Most outdoor setup requires carrying heavy targets across uneven terrain to set up a single shot. That is why we are proud to offer our exclusive self-healing target line by Reactive Target Systems (RTS). These systems are light and easy to assemble, making shooting outdoors more enjoyable.

Our RTS targets are not only great for outdoor use but they are also the best close quarter combat targets for live fire training scenarios. In addition, they can be placed in front of steel targets with no splatter, making them great for indoor range use. During the entire month of July, we are offering our RTS Static Packages at a discounted price:

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

RTS Static Target Package

Regular Package Price: $140
July’s Price: $115
Coupon Code: JulyRTSStatic

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

RTS Reactive Target Package

Regular Package Price: $185
July’s Price: $150
Coupon Code: JulyRTSReactive

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.

Discount Prices on RTS Packages

During the entire month of July, we are offering our RTS Static Packages at discounted prices as part of our Target of the Month program! This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

RTS Static Target Package

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

Regular Package Price: $140
July’s Price: $115
Coupon Code: STATICSRTS

RTS Reactive Target Package

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

Regular Package Price: $185
July’s Price: $150
Coupon Code: RTSREACTIVES

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.